Tourism Development Commission (Meets on the first Tuesday at 1PM)
Regular MeetingSuperior, WI · August 22, 2022
Minutes
Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
MONDAY, August 22nd, 2022
1:00 P.M. – RM 270
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
1:11PM
2. Roll Call
Members Present: Lindsey Graskey, Mark Johnson (Council Representative), JoAnn Jardine, Pattie
Soliday
Staff Present: Mayor Jim Paine, Chief of Staff Becky Scherf
Also Present: UMFO Riki McManus and Shari Marshik
MOTION by Soliday to move Item 4 in front of Item 3. Motion passed viva voce.
4. Film Incentive Presentation by UMFO
Presentation on Film Incentive given by Shari Marshik of UMFO and how it would relate to
tourism in Superior.
3. Financials
Vice Chair Soliday goes over updated financials. Worked with Deb Kamunen in Finance to
update as of August 17th. Discussed changes to budget line item definitions.
5. Marketing Coordinator Position
Discussed Marketing Coordinator Position. Job description currently in HR. Discussed
alternatives to in house position such as a part time position, contracted position or intern.
6. Discuss Deadlines for Grant Applications for 2023
Discussed deadline for Grant Applications. Possibly will aim for November 1st. Vice Chair
Soliday to reach out to TDF for a list of their grant recipients to send out notification of grant
changes.
Meeting adjourned at 3:26PM
Respectfully submitted:
Becky Scherf, Chief of Staff
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Page 2 of 2
Agenda
AGENDA
TOURISM DEVELOPMENT COMMISSION
SPECIAL MEETING
MONDAY, August 22nd , 2022, 1:00 P.M.
Government Center 204
Video call link: https://meet.google.com/vmv-gvfi-cew
Or dial: (US) +1 475-328-0645 PIN: 795 600 703#
Mission Statement: “The Superior Tourism Commission will develop, market, and promote Superior
as a destination for visitors to stay and enjoy our natural landscape, culture, arts,
parks, and businesses.”
Commissioners: Lindsey Graskey (Chair), Mark Johnson (Council Representative), Steven Pool,
JoAnn Jardine, Melissa LaTour, and Pattie Soliday (Vice Chair)
1. Call to Order
2. Roll Call
3. Financials
4. Film Incentive Presentation by UMFO
5. Marketing Coordinator Position – Discuss Ideas and Alternatives
6. Discuss Deadlines for Grant Applications for 2023
7. Update on TDF
8. Adjournment
Notice is hereby given that a majority of the members of the Common Council may be present at
the meeting, and although this may constitute a quorum of the Common Council, the Council will
not take any action at this meeting.
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Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate
in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting
date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request
depending on the amount of notice received.
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In compliance with Wisconsin Open Meetings Law, this agenda was posted on 8/19/2022 at the following locations: Superior Government
Center, Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library
and the Superior Telegram, and PACT.
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Tourism Development Commission
Working Budget/Commitments
As of August 17, 2022
Projected Funds = 70% of the Total Hotel‐Motel Tax Collected = $ 688,417.39
Category Budgeted Approved Remaining
Tourism Grants $ 75,000.00 $ ‐ $ 75,000.00
Related Tourism Partners (Museums, Visitor Center, etc.) $ 200,000.00
Visitor Center $ 40,000.00
Bong Museum $ 164,243.00
Total Related Tourism Partners (Museums, Visitor Center, Etc.) $ 200,000.00 $ 204,243.00 $ (4,243.00)
SWIM Creative $ 250,000.00 $ 250,000.00 $ ‐
Visitor Guide $ 55,000.00 $ ‐ $ 55,000.00
Contingency $ 15,000.00 $ 15,000.00
Film Incentives $ ‐ $ 20,000.00 $ (20,000.00)
Total Contingency $ 15,000.00 $ 20,000.00 $ (5,000.00)
Reserves $ 46,450.94 $ ‐ $ 46,450.94
Miscellaneous (Advertising for RFP) $ 31,966.45 $ 108.25 $ 31,858.20
$ 688,417.39 $ 290,108.25 $ 194,066.14
Collections 2022 (70%) Q1 2022 Q2 2022 Q3 2022 Q4 2022 Total 2022
Hotel‐Motel Tax Collections $ 132,904.36 $ 204,198.19 ** $ 726.79 $ ‐ $ 337,829.34
Collections 2021 (70%) Q1 2021 Q2 2021 Q3 2021 Q4 2021 Total 2021
Hotel‐Motel Tax Collections $ 114,692.19 $ 175,407.15 $ 251,028.22 $ 147,289.83 $ 688,417.39
Change: $ 18,212.17 $ 28,791.04 $ (250,301.43) $ (147,289.83) $ (350,588.05)
**Collections missing from Q2 include VRBO, 1 local hotel
Deb Kamunen 08/17/2022
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