Tourism Development Commission (Meets on the first Tuesday at 1PM)
Regular MeetingSuperior, WI · September 13, 2022
Minutes
Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
TUESDAY, September 13th, 2022
4:30PM – Government Center RM 204
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
4:32PM
2. Roll Call
Members Present: Chair Lindsey Graskey, Steven Pool, Councilor Mark Johnson, JoAnn Jardin,
Pattie Soliday
Absent: Melissa LaTour
Staff Present: Rebecca Scherf, Mayor Jim Paine
Also Present: 3 Members of SWIM Creative
3. Approval of Meeting Minutes – July 11th, July 14th, August 22nd
MOTION to approve by Commissioner Johnson, second by vice chair Soliday. Passed to approve.
4. Presentation from SWIM Creative
SWIM gave update on what they are working on with marketing campaign. Currently gathering
summer photos of the surrounding area. Gave presentation on results from discovery meeting.
5. Report from Chair
Chair Graskey discussed ways to better communicate with hotels and motels in the community.
6. Report from Vice Chair
6a. Financials
Vice Chair Soliday gave update on financials
7. Welcome Center Grant Status
Chair Graskey gave update and explained letter from Travel Superior declining 40k grant they
received from the Commission.
8. Deadline for Continuing Contracts into 2023
MOTION by Soliday, second by Johnson for applications to be submitted by December 1st and to
be voted on by January 31st. Passed to approve.
9. Status of Film Incentive Contract
Update from Chair Graskey. Waiting on contract liaison. Will not be going to council. We hope
to have it by next commission meeting.
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10. Tourism Coordinator Update
Original draft is done from HR. Commission to review for edits.
11. Future Agenda Items
Meeting Adjourned at 6:36PM
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Agenda
AGENDA
TOURISM DEVELOPMENT COMMISSION
TUESDAY, September 13th , 2022, 4:30 P.M.
Government Center 204
Video call link: https://meet.google.com/pad-cpzs-tep
Or dial: (US) +1 470-635-0272 PIN: 772 567 158#
Mission Statement: “The Superior Tourism Commission will develop, market, and promote Superior
as a destination for visitors to stay and enjoy our natural landscape, culture, arts,
parks, and businesses.”
Commissioners: Lindsey Graskey (Chair), Mark Johnson (Council Representative), Steven Pool,
JoAnn Jardine, Melissa LaTour, and Pattie Soliday (Vice Chair)
1. Call to Order
2. Roll Call
3. Approval of Meeting Minutes – July 11th, July 14th, August 22nd
4. Presentation from SWIM Creative
5. Report from the Chair
6. Report from the Vice Chair
5a. Financials
7. Welcome Center Grant Status
8. Deadline for Continuing Contracts into 2023
9. Status of Film Incentive Contract
10. Tourism Coordinator Update
11. Future Agenda Items
12. Adjourn
Notice is hereby given that a majority of the members of the Common Council may be present at
the meeting, and although this may constitute a quorum of the Common Council, the Council will
not take any action at this meeting.
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Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate
in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting
date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request
depending on the amount of notice received.
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In compliance with Wisconsin Open Meetings Law, this agenda was posted on 9/9/2022 at the following locations: Superior Government Center,
Douglas County Courthouse, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed to the Superior Public Library and the
Superior Telegram, and PACT.
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Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
THURSDAY, July 11th, 2022
6:30P.M. – Government Center RM 270
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
6:39PM
1. Roll Call
Members Present: Lindsey Graskey, Pattie Soliday, Steven Poole, JoAnn Jardine
Absent:, Melissa LaTour, Mark Johnson
Staff Present: Mayor Jim Paine
Also Present: 3 representatives of SWIM Creative, Shelley Nelson
MOTION by Vice Chair Soliday to take items out of order and consider item #5.
2. Approval of June 24th Minutes
MOTION by Soliday, second by Jardine and carried to approve.
3. SWIM Creative makes presentation.
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Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
THURSDAY, July 14th, 2022
1:00.M. – Government Center RM 270
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
1:03PM
2. Roll Call
Members Present: Lindsey Graskey, Pattie Soliday, Steven Poole, JoAnn Jardine, Melissa LaTour,
Mark Johnson
Staff Present: Mayor Jim Paine, Chief of Staff Rebecca Scherf
Also Present: Taylor Pederson, Terry Lundberg, Shelley Nelson
MOTION by Vice Chair Soliday to take items out of order and consider item #5.
3. Financials
MOTION by Johnson to table until next meeting to be able to review documents and focus on items 4
& 5 on agenda. Second by Pool. Carried to pass viva voce.
4. Approve Travel Superior Contract
MOTION by Johnson, second by Soliday. Carried to pass viva voce.
5. Approve Bong Center Contract
MOTION by Soliday to strike out “and TDC” from language in item 3. Second by Johnson. Carried
to approve.
MOTION by Johnson, second by Jardine to approve. Carried to pass.
Meeting adjourned at 1:29 by Chair Graskey
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Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
MONDAY, August 22nd, 2022
1:00 P.M. – RM 270
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
1:11PM
2. Roll Call
Members Present: Lindsey Graskey, Mark Johnson (Council Representative), JoAnn Jardine, Pattie
Soliday
Staff Present: Mayor Jim Paine, Chief of Staff Becky Scherf
Also Present: UMFO Riki McManus and Shari Marshik
MOTION by Soliday to move Item 4 in front of Item 3. Motion passed viva voce.
4. Film Incentive Presentation by UMFO
Presentation on Film Incentive given by Shari Marshik of UMFO and how it would relate to
tourism in Superior.
3. Financials
Vice Chair Soliday goes over updated financials. Worked with Deb Kamunen in Finance to
update as of August 17th. Discussed changes to budget line item definitions.
5. Marketing Coordinator Position
Discussed Marketing Coordinator Position. Job description currently in HR. Discussed
alternatives to in house position such as a part time position, contracted position or intern.
6. Discuss Deadlines for Grant Applications for 2023
Discussed deadline for Grant Applications. Possibly will aim for November 1st. Vice Chair
Soliday to reach out to TDF for a list of their grant recipients to send out notification of grant
changes.
Meeting adjourned at 3:26PM
Respectfully submitted:
Becky Scherf, Chief of Staff
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Tourism Development Commission
Working Budget/Commitments
As of September 12, 2022
Projected Funds = 70% of the Total Hotel‐Motel Tax Collected = $688,417.39
Remaining Remaining
Approved Budgeted
Category Budgeted Approved Paid Amount Amount
Tourism Grants $75,000.00 $0.00 $0.00 $0.00 $75,000.00
Related Tourism Partners (Museums, Visitor Center, etc.) $200,000.00
Visitor Center $40,000.00 $0.00 $40,000.00
Bong Museum $164,243.00 $0.00 $164,243.00
Total Related Tourism Partners (Museums, Visitor Center, etc.) $200,000.00 $204,243.00 $0.00 $204,243.00 ($4,243.00)
SWIM Creative $250,000.00 $250,000.00 $61,625.00 $188,375.00 $0.00
Visitor Guide $55,000.00 $0.00 $0.00 $55,000.00
Unallocated $108,417.39
Film Incentives (UMFO) $20,000.00 $0.00 $20,000.00
Forum ‐ Advertising for RFP $108.25 $108.25 $0.00
Total Unallocated $108,417.39 $20,108.25 $108.25 $20,000.00 $88,309.14
Total $688,417.39 $474,351.25 $61,733.25 $412,618.00 $214,066.14
Collections 2022 (70%) Q1 2022 Q2 2022 Q3 2022 Q4 2022 Total 2022
Hotel‐Motel Tax Collections $132,904.36 $204,198.19 $76,905.57 $0.00 $414,008.12
Collections 2021 (70%) Q1 2021 Q2 2021 Q3 2021 Q4 2021 Total 2021
Hotel‐Motel Tax Collections $114,692.19 $175,407.15 $251,028.22 $147,289.83 $688,417.39
Change: $18,212.17 $28,791.04 ($174,122.65) ($147,289.83) ($274,409.27)
Deb Kamunen 09/12/2022
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