Tourism Development Commission (Meets on the first Tuesday at 1PM)
Regular MeetingSuperior, WI · March 27, 2023
Minutes
TOURISM DEVELOPMENT COMMISSION Minutes
March 27, 2023 Regular Meeting
The meeting was called to order by Chair Lindsey Graskey at 4:03 pm on March 27, 2023 in Government
Center Room 204.
1 ROLL CALL
PRESENT: Lindsey Graskey (Chair), Pattie Soliday (Vice-Chair), Trisha Hecimovich,
Shannon Olson (Hotel-Motel Rep)
VIRTUAL: Mark Johnson
ABSENT:
CITY STAFF PRESENT: COS Rebecca Scherf
OTHERS PRESENT: Shelley Nelson, John Gidley (Virtual), Annette Farmakes (Virtual)
2 APPROVAL OF MINUTES
2.1 Tourism Development Commission (Meeting held January 3, 2023)
MOTION by Graskey to approve. Seconded by Soliday. Minutes filed.
3 OLD BUSINESS
3.1 Update on Tourism Coordinator Position
3.1a Wage Study Bill
MOTION by Soliday, Seconded by Hecimovich to approve payment of $275 bill for wage study.
3.2b Wage Study Report
No action taken. Report filed.
3.2 Presentation from SWIM Creative
3.2a Visitor Guide Presentation
SWIM Creative gave presentation on visitor guide.
MOTION by Soliday, seconded by Hecimovich to approve Agency portion of estimate only.
Carried to approve. Commission awaits update on print costs for different quantities from SWIM
before re-considering other portion of estimate.
3.2b 2023 Campaign Estimate
Item held for next meeting to give commission time to consider.
3.2c 2023 Misc. Work Estimate
Item held for next meeting to give commission time to consider.
3.2d 2023 Winter Campaign Estimate
TOURISM DEVELOPMENT COMMISSION – 3/27/23 Mtg (Meets as needed.) Page 1 of 2
Item held for next meeting to give commission time to consider.
3.3 Film Incentive Update
COS Scherf gives update on film incentive. No action taken.
4 NEW BUSINESS
4.1 Gotta Be Superior Brand Launch Party
Commission discussed Gotta Be Superior Launch party tentatively scheduled for April 28th. No
action taken.
4.2 Hotel/Motel Rep Relationships
Commission discussion. No action taken.
5 RECURRING BUSINESS
5.1 Financials
Vice Chair Soliday goes over updated financials. No action taken.
5.2 Report from the Chair
Tabled for next meeting.
5.3 Possible Agenda Items for Future Meeting
Schedule John Gidley for first quarterly update from Richard I Bong Veterans and Historical
Center and Visitor Center.
6 ADJOURNMENT
MOTION to adjourn by Chair Graskey at 5:46PM
***NOTE: COMPUTER AND VIRTUAL MEETING FROZE AT 5:36 AND COULD NOT
BE RESOLVED FOR REMAINDER OF MEETING. NO ACTION WAS TAKEN DURING
THIS TIME. THIS ALSO CAUSED THE RECORDING TO DISAPPEAR AND NOT SAVE
INTO THE CLOUD.***
Respectfully submitted by Rebecca Scherf.
TOURISM DEVELOPMENT COMMISSION – 3/27/23 Mtg (Meets as needed.) Page 2 of 2
Agenda
TOURISM DEVELOPMENT COMMISSION Agenda
Monday, March 27, 2023–4:00 p.m.
Government Center Room 204
VIDEO CALL LINK: https://meet.google.com/pey-dorm-iyu
Dial-in option: (US) +1 601-935-4210 PIN: 494 871 468#
MISSION STATEMENT:“The Superior Tourism Commission will develop, market, and promote Superior as a
destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and
businesses.”
COMMITTEE MEMBERS: Lindsey Graskey (Chair), Pattie Soliday (Vice-Chair), Mark Johnson, Trisha
Hecimovich, Shannon Olson (Hotel/Motel Rep)
1 ROLL CALL
2 APPROVAL OF MINUTES
2.1 Tourism Development Commission (Meetings held January 3rd & January 17th, 2023)
3 OLD BUSINESS
3.1 Update on Tourism Coordinator Position
3.1a Wage Study Bill
3.2b Wage Study Report
3.2 Presentation from SWIM Creative
3.2a Visitor Guide Presentation
3.2b 2023 Campaign Estimate
3.2c 2023 Misc. Work Estimate
3.2d 2023 Winter Campaign Estimate
3.3 Film Incentive Update
4 NEW BUSINESS
4.1 Gotta Be Superior Brand Launch Party
4.2 Hotel/Motel Rep Relationships
5 RECURRING BUSINESS
5.1 Financials
5.2 Report from the Chair
5.3 Possible Agenda Items for Future Meeting
5.3a Schedule Meeting Date
TOURISM DEVELOPMENT COMMISSION – 3/27/23 Mtg (Meets as needed) Page 1 of 2
6 ADJOURNMENT
Notice is hereby given that a majority of the members of the Common Council may be present
at the meeting, and although this may constitute a quorum of the Common Council, the
Council will not take any action at this meeting.
*********************************************************************************************
Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in
the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date
(OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request
depending on the amount of notice received.
*********************************************************************************************
In compliance with Wisconsin Open Meetings Law, this agenda was posted on 3/24/2023 at the following locations: Superior Government
Center, Douglas County Courthouse, Superior Public Library, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed the
Superior Telegram.
TOURISM DEVELOPMENT COMMISSION – 3/27/23 Mtg (Meets as needed) Page 2 of 2
Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
TUESDAY, January 3rd 2023
4:30 P.M. – RM 204
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
4:35PM
2. Roll Call
Members Present: Lindsey Graskey, Mark Johnson (Council Representative), Pattie Soliday Trisha
Hecimovich
Staff Present: Rebecca Scherf, Mayor Paine
Also Present: John Gidley, Knute Pederson, Terry Lundberg
3. Report from the Chair
No report
4. Bong Grant Application Pt 1 & 2
Short presentation given on packet from Bong Director John Gidley. Commission presented
questions to director. Commission requested additional financials from Bong before approving
grant application Pt 1.
MOTION by Pattie Soliday, second by Graskey to approve Pt 2 of the Bong Grant application to
run the visitor center.
5. Financials
Discussion of current budget of Tourism Commission led by Vice Chair Soliday. Chief of Staff
Scherf explained financials as submitted by SWIM Creative.
6. Tourism Coordinator
Discussion of coordinator position options with Mayor Paine. Mayor Paine recommends
coordinator be a City of Superior position. No action taken.
7. Travel Guide
MOTION by Pattie Soliday, second by Mark Johnson. Motion passed unanimously.
Meeting adjourned at 6:06PM
Respectfully submitted:
Rebecca Scherf, Chief of Staff
Page 1 of 2
Page 2 of 2
Office of the Mayor
Jim Paine, Mayor
Becky Scherf, Chief of Staff
Phone: (715) 395-7212 1316 North 14th Street, #301
Fax: (715) 395-7590 Superior, WI 54880
TDD: (715) 395-7521 Website: www.ci.superior.wi.us
E-mail: mayor@ci.superior.wi.us
MINUTES
TOURISM DEVELOPMENT COMMISSION
TUESDAY, January 17th 2023
4:30 P.M. – RM 270
The meeting of the Tourism Development Commission was called to order by Chair Graskey at
4:30PM
2. Roll Call
Members Present: Lindsey Graskey, Mark Johnson (Council Representative), Pattie Soliday
(virtual), Trisha Hecimovich
Staff Present: N/A
3. Report from the Chair
Report from Chair Graskey informing the commission of her visit to Manitowoc and the
connections made with their status of transition in their tourism department. Travel Guide ideas
were discussed along with Commissioner Johnson's research with also connecting with
municipalities like Superior.
4. Financials
a. Financial update was presented by Commissioner Soliday, with a to-date discussion on what
projections look like at the end of 2022. This number will be finalized mid-February. Motion by
Soliday, seconded by Graskey to hold a reserve of $250,000 to fulfill the contract with Swim through
2024. The commission collective decided on an estimated budget for 2023 to use as a guide when
distributing funds and current contracts.
b. The commission discussed a more detailed summary of Swim Creative invoices and how current
budgets presented can be reflected as not one continuous number, but a billed per project. Chair
Graskey took the information to bring forward as a suggestion to Swim in respect to the commission.
5. Tourism Coordinator
Tourism Coordinator position was discussed with the timeline for a hire date/process. Vice-Chair
Soliday shared insight on the ranges of salaries the commission could choose from and how this
could affect the overall of the 2023 estimated hotel motel tax created by the commission. Motion
by Soliday, second by Hecimovich to approve the description and to be sent to HR.
6. Schedule Upcoming Meetings
New time and days were discussed to accommodate the current commissioner’s schedules for
meetings. Follow up with Cheif of Staff Scherf to determine the if possible.
Page 1 of 2
Meeting adjourned at 6:07PM
Respectfully submitted:
Lindsey Graskey, Chair
Page 2 of 2
February 16, 2023
MEMORANDUM
TO: Deb Williams
City of Superior
FR: Heather Murray, Senior Consultant
RE: Evaluation of Marketing & Tourism Coordinator Coordinator
The City provided a job description for the Marketing & Tourism Coordinator position. The
City created an independent contracted position that reports to the Tourism Development
Commission.
This position is responsible for developing, recommending, and implementing a branding
strategy regarding tourism and is expected to develop and maintain effective working
relationships with outside agencies, serving as the primary contact.
Our point-factor job evaluation was applied using a number of factors including Thinking
Challenges, Decision-Making, Interactions and Communications, and other job-related
factors. It is our recommendation that the Marketing & Tourism Coordinator position be
placed in Grade G of the City’s salary plan.
Please let me know if you have any questions regarding this recommendation.
Cc: Cammi Janigo, Human Resources Director
Invoice # 300105 Page 1 of 1
Account Number Date
CITYOFS-10 03/13/2023
BALANCE DUE ON
4/15/2023
AMOUNT PAID Amount Due
$275.00
City of Superior
Cammi Koneczny
1316 N 14th St, Ste 301
Superior, WI 54880
Description Amount
Classification Review: Marketing & Tourism Coordinator $275.00
Total Invoice Balance: $275.00
*** New Payment Option***
Please pay directly online via our secure Simply Easier Payment portal located in the email signature.
If mailing payment, please remit to PO Box 7433 Carol Stream, IL 60197-7433 and include a copy on the invoice.
PLEASE NOTE NEW ADDRESS FOR REMITTANCE:
Cottingham & Butler Insurance Services, Inc. – CDC
PO Box 7433
Carol Stream, IL 60197-7433
City of Superior Non-Union Appendices
Updated 01-04-2023
APPENDIX A
Department Heads - FLSA Exempt Executive - No Compensatory Time/Overtime
Flex within payperiod
Position Pay Weekly
Code Grade Title Hours*
169 Q City Assessor 40
20 R City Attorney 40
60 L City Clerk 40
105 Q Director of Parks, Recreation & Forestry 40
30 R Finance Director 40
5 Q Human Resources Director 40
156 P Information Technology Director 40
80 L-P Library Director 40
40 R Planning, Economic Development & Port Director 40
10 R Public Works Director 40
Division Managers - FLSA Exempt Administrative - No Compensatory Time/Overtime
Flex within payperiod
12 O Assistant Public Works Director 40
152 M Chief Building Inspector 40
168 L Deputy Assessor 40
130 N Environmental Services Director 40
120 K Public Works Superintendent 40
Division Managers/Supervisors - FLSA Exempt Administrative - Receive Compensatory Time/Overtime
Flex within payperiod
160 J Assistant Finance Director 40
275 I Community Development Manager 37.5
118 J Environmental Regulatory Manager 40
136 J ESD Coll System Engineer & Ops Mgr 40
200 I ESD Laboratory Supervisor 40
219 I ESD Operations & Maintenance Supervisor 40
138 J ESD Stormwater & Admin Service Mgr 40
137 J ESD Wastewater Engineer & Ops Mgr 40
140 I Fleet Manager 40
186 L-J Library Manager-Programming & Partnerships 40
172 L-J Library Manager-Public Services 40
185 L-J Library Manager-Youth & Family Resources 40
111 J Parks, Rec & Forestry Superintendent 40
Professional - FLSA Exempt Professional - Receive Compensatory Time/Overtime
Flex within payperiod
165 I Accountant 37.5
166 I Contract Analyst 37.5
163 I Coordinated Response Specialist 40
117 I Environmental Regulatory Coordinator 37.5
146 I ESD Asset Mgt & Financial Analysis Coord 40
210 G ESD Chemist 40
139 I ESD Collection Systems Eng Coordinator 40
147 I ESD WW Facility Planning Coordinator 40
148 I ESD Safety & Loss Prevention Coord 40
149 I ESD Water Resources Program Coord 40
157 I Geographical Info System Coordinator 37.5
City of Superior Non-Union Appendices
Position Pay Weekly
Code Grade Title Hours*
520 G Human Resources Specialist 37.5
507 G Marketing-Public Relations Coordinator 37.5
291 G Planner-Housing Coordinator 37.5
APPENDIX B - Protective Service Non-Union
Department Heads - FLSA Exempt Executive - No Compensatory Time/Overtime
Flex within payperiod
400 Q Fire Chief 40
300 Q Police Chief 40
Supervisors - FLSA Exempt Administrative - No Compensatory Time/Overtime
Flex within payperiod
405 N Assistant Fire Chief 40
303 N Assistant Police Chief 40
305 M Police Captain 40
310 L Police Lieutenant 40
Supervisors - FLSA Exempt Administrative - Receive Cash Overtime, No Comp Time
Flex within week
440 L Fire Battalion Chief 56
Supervisors - FLSA Exempt Administrative - Receive Compensatory Time/Overtime
Flex within week
315 K Police Sergeant 40
Salary includes 10 days Holiday Pay, choice of cash OT or CT - 120 hour max
APPENDIX C - FLSA Non-Exempt Non-Union Positions CT Eligible
Flex within week
29575 D Account Clerk 37.5 Y
29270 F Administrative Assistant (Conf) - Fire 37.5 Y
520 F Administrative Assistant (Conf) - Human Resources 37.5 Y
530 L-F Admin Assistant-Library 19 Y
533 F Admin Assistant-Police Department 37.5 Y
535 F Administrative Assistant-Public Works/PRF 37.5 Y
29570 E Assessment Technician 37.5 Y
29685 K Assistant Chief Building Inspector 37.5 Y
29695 D Asst Building Permit Technician 37.5 Y
29670 I Building Inspector - Commercial 37.5 Y
29675 H Building Inspector - UDC II 37.5 Y
29680 G Building Inspector - UDC I 37.5 Y
29690 E Building Permit Technician 37.5 Y
66201 G Certified Mechanic 40 N
505 G Chief of Staff to the Mayor 37.5 Y
29250 D City Clerk Assistant 37.5 Y
29251 E City Clerk Technician 37.5 Y
29896 G Code Compliance Officer II 37.5 Y
29895 F Code Compliance Officer I 37.5 Y
29335 C Community Services Officer I 37.5 Y
29320 D Community Services Officer II 40 Y
29330 F Community Services Officer III 40 Y
29560 G Deputy City Clerk 37.5 Y
29830 D Eng Tech I (Civil) (@ESD=40 hrs/wk) 37.5 Y
City of Superior Non-Union Appendices
Position Pay Weekly
Code Grade Title Hours*
29860 F Eng Tech II (Civil) (@ESD=40 hrs/wk) 37.5 Y
29890 H Eng Tech III (Civil) (@ESD=40hrs/wk) 37.5 Y
29920 I Eng Tech IV (Civil) (@ESD=40hrs/wk) 37.5 Y
29230 H ESD Asset Management Specialist 40 Y
23801 I ESD Electrician 40 N
29840 D ESD Environmental Engineer Tech I 40 Y
29844 F ESD Environmental Engineer Tech II 40 Y
29842 H ESD Environmental Engineer Tech III 40 Y
29843 I ESD Environmental Engineer Tech IV 40 Y
23231 I ESD Information Services Database Analyst 40 Y
64401 F ESD Maintenance Technician 40 N
29587 E ESD Utility Billing Technician 37.5 Y
64501 G ESD Wastewater Operator 40 N
29233 G ESD Wastewater Process Engineer 40 Y
29234 G ESD Water Resources Specialist 40 Y
66203 H Fire Mechanic 40 N
29247 E Fleet Management Technician 37.5 Y
29365 E GIS Technician/Database Specialist-LT 37.5 Y
63601 F Heavy Equip Operator 40 N
29360 G Information Technology Tech (Conf) 40 Y
29232 I Information Technology System Analyst 40 Y
29921 F Landfill Technician 37.5 Y
29071 L-D Librarian I / Library Technician 40 Y
29081 L-F Librarian II / Librarian 40 Y
29091 L-D Library Bldg Maint Worker 40 Y
29031 L-D Library Clerk 40 Y
29051 L-B Library Custodian 40 Y
63401 D Light Equip Operator 40 N
63701 F Maintenance & Const Wkr 40 N
66202 F Mechanic 40 N
63501 E Medium Equip Operator 40 N
511 G Paralegal 37.5 Y
29577 F Parts & Materials Clerk 40 Y
29355 E Payroll Technician(Conf) 37.5 Y
29240 E Planning Technician 37.5 Y
29220 C Police Records Clerk 37.5 Y
29710 G Property Appraiser 37.5 Y
29225 D Sr. Police Records Clerk 37.5 Y
29586 F Staff Accountant (Conf) 37.5 Y
29245 D Staff Assistant 37.5/40 Y
29210 C Typist Clerk II 37.5 Y
61010 H Working Foreman - Regular (+Mechanic fill-in) 40 N
61010 G Working Foreman - Fill-In 40 N
APPENDIX D - FLSA Non-Exempt Non-Union Temporary Positions
Flex within week
70460 760 Assistant Rec Program Coord 37.5
70470 770 Bus Driver 37.5
70900 790 Crossing Guard 37.5
187 54 Library Page 40
70462 762 Parks & Rec Volunteer/Customer Service Coord 37.5
190 41 Parks & Rec Programs Coord 37.5
70465 765 Rec Pgm Monitor 37.5
City of Superior Non-Union Appendices
Position Pay Weekly
Code Grade Title Hours*
76000 700 Seasonal Laborer 40
76005 705 Seasonal Laborer-CDL 40
70200 740 Student Intern 37.5/40
70200 720 Student Worker I 37.5/40
70205 725 Student Worker II 37.5/40
70210 730 Student Worker III 37.5/40
70215 735 Student Worker IV 37.5/40
* For positions that are not full-time, the weekly hours listed are what the work week/work day are based on
Superior, WI Hotel Contact info
HOTEL BOOK VIA PHONE CONTACT EMAIL
Boarders Inn & Suites by Cobblestone Hotels (715)392-7600 Wendy Kidd superior@stayborders.com
Cobblestone Hotel & Suites (715)-319-3050 Josh Ross gm.wi3050@staycobblestone.com
Superior Inn (800)-777-8599 Michelle Johnson superiorinn@AOL.com
Best Western Bridgeview Hotel (715)-392-8174 Addia Nachtsheim addianachtsheim@zmchotels.com
Hampton Inn Superior (715)-718-2723 Becca Richards becca.richards@olivercompanies.com
Holiday Inn Express & Suites Superior (715)-392-3444 Becca Richards becca.richards@olivercompanies.com
Barkers Island Inn Resort & Conference Center (715)-392-7152 Shannon Olson shannon.olson@gmail.com
Super 8 by Wyndham (715)-398-7686 Mary Thoorsell Super8superiorwi@gmail.com
Androy Hotel (715)-394-7731 Margee Wagner ragner@androyhotel.com
Superior Bay Bou que Motel (715) 718-2262 Ashley Myhre ashleymyhre4@gmail.com
*The Superior Production Incentive Program provides a reimbursement of up to 25% rebate on qualified lodging, food, and catering expenditures made in Superior film,
television, and commercial content projects. See UMFO website for details
3/24/2023
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