Tourism Development Commission (Meets on the first Tuesday at 1PM)

TOURISM DEVELOPMENT COMMISSION Agenda Wednesday , July 12th, 2023–3:00 p.m. Government Center Room 204 Virtual Link Meeting ID: 256 906 511 533 Passcode: 93Vdms Dial-in option: +1 872-242-8028 ID: 196 942 148# MISSION STATEMENT:“The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” COMMITTEE MEMBERS: Lindsey Graskey (Chair), Pattie Soliday (Vice-Chair), Mark Johnson, Trisha Hecimovich, Shannon Olson (Hotel/Motel Rep), Megan Mcgarvey 1 ROLL CALL 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held June 13th) 3 NEW BUSINESS 3.1 Open Meeting Law Review – City Attorney Frog Prell 3.2 2023 Budget – Finance Director Nick Rhinehart 4 OLD BUSINESS 4.1 Sponsorship Applications 4.1.1 HLUW Midwest All-Star Wrestling Event – Head of the Lakes United Way – Requesting $4000 4.1.2 Lake Superior Dragon Boat Festival – Superior Rotary Club – Requesting $20,000 4.2 Review TDC Grant Application for 2023 4.3 SWIM Visitor Guide 4.4 Tourism Coordinator Position Discussion 4.5 Mission Statement 5 RECURRING BUSINESS 5.1 Financials 5.2 Report from the Chair 5.3 Possible Agenda Items for Future Meeting 5.4 Confirm Next Meeting Time 6 ADJOURNMENT TOURISM DEVELOPMENT COMMISSION –7/12/23 Mtg (Meets the first Monday of the month at 4:15PM) Page 1 of 2 at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 7/10/2023 at the following locations: Superior Government Center, Douglas County Courthouse, Superior Public Library, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed the Superior Telegram. TOURISM DEVELOPMENT COMMISSION –7/12/23 Mtg (Meets the first Monday of the month at 4:15PM) Page 2 of 2 TOURISM DEVELOPMENT COMMISSION Minutes June 13th, 2023 Regular Meeting The meeting was called to order by Chair Lindsey Graskey at 4:16pm on June 13th, 2023 in Government Center Room 204. 1 ROLL CALL PRESENT: Lindsey Graskey (Chair), Pattie Soliday (Vice-Chair), Trisha Hecimovich, Megan Mcgarvey (arrived at 4:18), Mark Johnson, Shannon Olson VIRTUAL: ABSENT: CITY STAFF PRESENT: COS Rebecca Scherf , Mayor Paine OTHERS PRESENT: Shelley Nelson, John Gidley, Tim Sauter, Terry Lundberg 2 APPROVAL OF MINUTES 2.1 Tourism Development Commission (Meeting held May 16th, 2023) MOTION by Johnson to approve minutes from the May 16th, 2023 meeting. Second by Olson. Minutes filed. 3 RECONSINDER ALL ACTION TAKEN DURING JANUARY 3RD, 2023 TOURISM DEVELOPMENT COMMISSION MEETING 3.1 Bong Grant Application Pt. 1 & 2 MOTION by Johnson to consider 3.1 and 4.1 concurrently. Second by Soliday. Carried. 3.2 Financials MOTION by Graskey to receive and file. Second by Johnson. Carried. 3.3 Tourism Coordinator MOTION by Graskey to receive and file. Second by Johnson. Carried. 3.4 SWIM Visitor Guide Pre-Work NTE $7000 (Agendized as “Travel Guide” on 1/3/23 Agenda) MOTION by Soliday to approve. Second by Olson. Carried. 4 OLD BUSINESS 4.1 Richard I. Bong Veteran’s & Historical Center Contract MOTION by Soliday to approve contract. Second by Mcgarvey. Carried. MOTION by Soliday to suspend the rules and consider all items under 6.1 immediately. Second by Johnson. Carried. 6 RECURRING BUSINESS TOURISM DEVELOPMENT COMMISSION – 6/13/23 Mtg (Meets on the first Monday at 4:15PM) Page 1 of 2 6.1 Financials 6.1.1 Full overview of TDC Financials 6.1.2 Budget MOTION by Johnson to postpone items 6.1.1 and 6.1.2 until the next meeting. Second by Mcgarvey. Carried. 6.1.3 Gotta Be Superior Merch Site MOTION by Hecimovich to approve purchase of basic package with Shopify for $350 per year and $15/year to cover domain fees. Second by Mcgarvey. Carried. 5 NEW BUSINESS 5.1 Sponsorship Applications 5.1.1 HLUW Midwest All-Star Wrestling Event – Head of the Lakes United Way – Requesting $4000 5.1.2 Lake Superior Dragon Boat Festival – Superior Rotary Club – Requesting $20,000 5.2 Review TDC Grant Application MOTION by Mcgarvey to hold all items under new business. Second by Johnson. Carried. 6 RECURRING BUSINESS 6.2 Report from the Chair. No report. 6.3 Possible Agenda Items for Future Meeting -Bong Center Update -SWIM Visitor Guide Presentation -SWIM analytics report -Tourism Coordinator Discussion 6.4 Confirm next meeting time Next meeting will take place on July 11th at 4:15PM due to the regular scheduled meeting falling near Independence Day holiday. 7 ADJOURNMENT Meeting adjourned by Chair Graskey at 6:15PM Respectfully submitted by Rebecca Scherf. TOURISM DEVELOPMENT COMMISSION – 6/13/23 Mtg (Meets on the first Monday at 4:15PM) Page 2 of 2 Adopted XX/XX/XXXX City of Superior 2023 Tourism Development Commission Revenue Budget - Fund 405 2022 2022 2023 2024 2025 2026 2027 Account Number/Name Budget Actual Proposed Projected Projected Projected Projected 823-0000-412.10-00 SALES AND USE / PUBLIC ACCOM. TAXES (661,450.94) (798,103.15) (798,103.15) (798,103.15) (798,103.15) (798,103.15) (798,103.15) 823-0000-418.10-00 INTEREST & PEN. ON TAXES / INTEREST & PEN/TAXES/SP A - - - - - - - 823-0000-437.64-00 REVENUE FROM LOCAL GOV'TS / REV FROM LOC GOVT/PD GRAN - - - - - - - 823-0000-485.10-00 DONATIONS/CONT-PRIVATE / DONATIONS/CONT-PRIVATE - - - - - - - 823-0000-487.10-00 OTHER MISC REVENUE / OTHER MISC REVENUE (106,177.20) (106,177.20) - - - - - 823-0000-487.11-00 OTHER MISC REVENUE / OTHER MISC REVENUE-MERCHANDISE SALES - - - - - - - 823-0000-492.10-00 TRANSFERS FROM OTHER FNDS / TRANSFERS FROM GENL FUND - - - - - - - Total Revenue $ (767,628.14) $ (904,280.35) $ (798,103.15) $ (798,103.15) $ (798,103.15) $ (798,103.15) $ (798,103.15) Attachment A Adopted XX/XX/XXXX City of Superior 2023 Tourism Development Commission Expenditure Budget - Fund 823 2022 2022 2023 2024 2025 2026 2027 Account Number/Name Budget Actual Proposed Projected Projected Projected Projected 823-5970-597.11-10 SALARIES / SALARIES/PERMANENT-REGLR - - - - - - - 823-5970-597.11-20 COMMUNITY PROMOTION / SALARIES - - - - - - - 823-5970-597.11-50 COMMUNITY PROMOTION / SALARIES - - - - - - - 823-5970-597.15-10 OTHER FINANCING USES / COMMUNITY PROMOTION - - - - - - - 823-5970-597.15-20 COMMUNITY PROMOTION / EMPLOYER CONTRIBUTIONS - - - - - - - 823-5970-597.15-25 COMMUNITY PROMOTION / EMPLOYER CONTRIBUTIONS - - - - - - - 823-5970-597.15-30 COMMUNITY PROMOTION / EMPLOYER CONTRIBUTIONS - - - - - - - 823-5970-597.15-40 COMMUNITY PROMOTION / EMPLOYER CONTRIBUTIONS - - - - - - - 823-5970-597.15-50 COMMUNITY PROMOTION / EMPLOYER CONTRIBUTIONS - - - - - - - 823-5970-597.15-60 COMMUNITY PROMOTION / EMPLOYER CONTRIBUTIONS - - - - - - - 823-5970-597.15-80 COMMUNITY PROMOTION / EMPLOYER CONTRIBUTIONS - - - - - - - 823-5970-597.29-90 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MISC 250,000.00 250,000.00 - - - - 823-5970-597.29-91 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MARKETING - - 327,500.00 327,500.00 327,500.00 327,500.00 327,500.00 823-5970-597.29-92 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-CAMPAIGNS - - 56,201.00 56,201.00 56,201.00 56,201.00 56,201.00 823-5970-597.29-93 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-VISITOR CENTER - - 94,443.00 94,443.00 94,443.00 94,443.00 94,443.00 823-5970-597-29.94 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MEDIA BUYS - - 52,000.00 52,000.00 52,000.00 52,000.00 52,000.00 823-5970-597-29.95 OTHER CONTRACTUAL SVCS / OTHER CONTRAC SVCS-MERCH EXP - - - - - - 823-5970-597.32-10 PUBLICATION, SUBS, DUES / PUBS, SUBS, DUES - 108.25 - - - - 823-5970-597.39-10 OTHER SUPPLIES & EXPENSE / OTHER SUPPLIES & EXPENSE 55,000.00 - 675.00 675.00 675.00 675.00 675.00 823-5970-597.72-11 GRANTS & DONATIONS/TRAVEL SUPERIOR 40,000.00 - - - - - 823-5970-597.72-16 GRANTS, DNTNS-OTHER ORGAN / BONG MUSEUM 164,243.00 149,012.17 150,000.00 150,000.00 150,000.00 150,000.00 150,000.00 823-5970-597.72-22 GRANTS, DNTNS-OTHER ORGAN / TOURISM GRANTS 75,000.00 - 30,000.00 30,000.00 30,000.00 30,000.00 30,000.00 823-5970-597.72-23 GRANTS, DNTNS-OTHER ORGAN / UNALLOCATED 210,351.59 - - - - - 823-5970-597.72-24 GRANTS, DNTNS-OTHER ORGAN / FILM - - 20,000.00 20,000.00 20,000.00 20,000.00 20,000.00 Total Expense $ 794,594.59 $ 399,120.42 $ 730,819.00 $ 730,819.00 $ 730,819.00 $ 730,819.00 $ 730,819.00 Attachment B Adopted XX/XX/XXXX City of Superior - Tourism Development Commission Fund 823 Cash Flow Projection Actual Estimated Projected Projected Projected Projected 2022 2023 2024 2025 2026 2027 Beginning Cash Balance $ - $ 507,395.11 $ 324,679.26 $ 391,963.41 $ 459,247.56 $ 526,531.71 Revenues $ 904,280.35 $ 798,103.15 $ 798,103.15 $ 798,103.15 $ 798,103.15 $ 798,103.15 Expenses $ (399,120.42) $ (730,819.00) $ (730,819.00) $ (730,819.00) $ (730,819.00) $ (730,819.00) Total Net Income $ 505,159.93 $ 67,284.15 $ 67,284.15 $ 67,284.15 $ 67,284.15 $ 67,284.15 Change in AR / AP $ 2,235.18 $ - $ - $ - $ - $ - Change in Cash Balance $ 507,395.11 $ 67,284.15 $ 67,284.15 $ 67,284.15 $ 67,284.15 $ 67,284.15 Reserve For Bong - $ (250,000.00) $ - $ - $ - $ - Ending Cash Balance $ 507,395.11 $ 324,679.26 $ 391,963.41 $ 459,247.56 $ 526,531.71 $ 593,815.86 Attachment C Greetings, Head of the Lakes United Way (HLUW) and Midwest All-Star Wrestling (MAW) have teamed up to bring you a wrestling show in Superior, Wisconsin on Thursday, August 3rd during the Head of the Lakes Fair. Will you join us in putting on this fun, family-friendly event by providing a sponsorship? All funds raised for this event go to Head of the Lakes United Way where we are striving to improve the health, education, and financial stability of EVERY person in EVERY community we serve. Sponsorship Tiers $4,000 | Main Event Level (1 available) • Your company presents the event alongside HLUW • Headlining talent sponsorship “Our headlining talent is brought to you by…” • Prominent placement on event poster • Company banner* displayed on ring-side of actual ring • Vendor table to promote your brand/company • Social media recognition on MAW page(s) as sponsor of event and headlining talent • Eight (8) reserved second/third row tickets to the event • Post-show recognition of your employees, and a thank you from HLUW and MAW $1,500 | Semi Main Event Level (4 available) • Notable talent sponsorship “This notable talent is brought to you by…” • Company banner* displayed at ticket booth/main entrance • Vendor table to promote your brand/company • Social media recognition on MAW page(s) as sponsor of notable talent • Four (4) reserved second row tickets to the event • Post-show recognition of your employees, and a thank you from HLUW and MAW $500 | Midcard Level (8 available) • Intermission sponsorship mention (as intermission activities are happening) • Vendor table to promote your brand/company • Social media recognition on MAW page(s) as sponsor • Four (4) general admission tickets to the event • Post-show recognition of your employees, and a thank you from HLUW and MAW $250 | Opening Match Level (8 available) • Pre-show sponsorship mention (as pre-show activities are happening) • Social media recognition on MAW page(s) as sponsor • Four (4) general admission tickets to the event • Post-show recognition of your employees, and a thank you from HLUW and MAW *Banners are to be provided by sponsoring organization. Grommets are needed for proper displaying and dimensions shouldn’t be larger than 8’ x 2’ (width x height). We hope that you will consider sponsoring this exciting event! If you have questions or would like more information, please don’t hesitate to contact me. Thank you, Robert Sean Peacock Community Campaign Coordinator Head of the Lakes United Way 218-726-4772 rpeacock@hlunitedway.org HLUW Federal Tax ID: 41-0857077 PRINTED IN HOUSE From: Robert Peacock To: Scherf, Rebecca Subject: Re: Tourism Sponsorship Application Date: Friday, May 26, 2023 2:58:41 PM Attachments: 2023 HLUW Wrestling Sponsorship Letter.pdf Hello Rebecca, I'm going to ad this content attached for more information on what the event is and what sponsorship entails. Superior-Douglas County is out direct service area, and we've been working on putting an event like this together for the last two years. My hope/goal in this events success is that it becomes a yearly staple in the Superior Community. I'm happy to send you our exciting sponsorship opportunity on behalf of Head of the Lakes United Way. Our wrestling show will be at the Head of the Lakes Fair on Thursday August 3rd 2023. We are excited to be working with the fair, and with Midwest All-Star Wrestling who will be providing a family friendly show for fans of all ages to enjoy. Head of the Lakes United Way is a non-profit, and we are striving to improve the health, education, and financial stability of EVERY person in EVERY community we serve. All funds raised for this event will go to Head of the Lakes United Way to support our internal programs and nearly fifty community partners in our local area. Your sponsorship would provide an extra touch of visibility. By bringing a talent that has been seen by millions and comes with global brand recognition. This on top of the Head of the Lakes Fair choosing to highlight our wrestling event as their main attraction for that Thursday we are expecting a good crowd to join us. Thank you, and we'd love to partner with you on this new and exciting event! From: Scherf, Rebecca <scherfr@ci.superior.wi.us> Sent: Friday, May 26, 2023 2:14 PM To: Robert Peacock <rpeacock@hlunitedway.org> Subject: RE: Tourism Sponsorship Application Whoops! I must already be on long weekend brain. Here you go! https://www.ci.superior.wi.us/DocumentCenter/View/14269/Tourism-Development-Commission- Grant-Application Rebecca Scherf Chief of Staff to the Mayor City of Superior 1316 N. 14th Street Superior, WI 54880 scherfr@ci.superior.wi.us Phone: 715-395-7480 From: Robert Peacock <rpeacock@hlunitedway.org> Sent: Friday, May 26, 2023 2:10 PM To: Scherf, Rebecca <scherfr@ci.superior.wi.us> Subject: Re: Tourism Sponsorship Application Hello, The attachment didn't attach. Thanks for your assistance. From: Scherf, Rebecca <scherfr@ci.superior.wi.us> Sent: Friday, May 26, 2023 2:08 PM To: Robert Peacock <rpeacock@hlunitedway.org> Subject: Tourism Sponsorship Application Hello, It was great talking with you today. Here is the application we spoke about. The Commission meets next on June 5th, so I would need the application by June 1st to make it on that agenda. I realize that is a quick turnaround, so if I get it after that date it will go for approval on July 3rd. Please let me know if you have any questions. Rebecca Scherf Chief of Staff to the Mayor City of Superior 1316 N. 14th Street Superior, WI 54880 scherfr@ci.superior.wi.us Phone: 715-395-7480 Tourism Development Commission Funded 100% by TDC Funds JOB TITLE: MARKETING & TOURISM COORDINATOR – Independent Contracted Position Date Originated: 2022 Date Revised: 11/30/2022 Reports To: Tourism Development Commission DEFINITION: Under general direction of the Tourism Development Commission (TDC), this position is responsible for the development and implementation of marketing and public relations strategy and duties as they relate to Tourism for the City of Superior. DISTINGUISHING CHARACTERISTICS: This is a single position class in which the incumbent uses initiative and independent judgement in managing and coordinating all strategic communications, marketing and branding efforts for Tourism for the City of Superior. This position contributes to enhancing the image and reputation of the City, as it relates to tourism, by carrying out external communications and brand promotion. The Marketing & Tourism Coordinator will also help foster a positive organizational climate by building relationships that improve communications with those in the community and regional partner organizations who want to be involved in promotion of the City to tourists. TYPICAL TASKS: 1. Serve as official Tourism Representative for the City of Superior. 2. Assess, develop, recommend and implement programs (i.e. branding strategy) that will enhance the City of Superior’s tourism profile and reputation. 3. Serve as spokesperson to media. Develop and execute a public and media communication strategy to align with the City’s Tourism Mission, goals and strategic objectives. 4. Draft articles and reports on the status of major initiatives for TDC. 5. Act as liaison to develop and maintain effective relationships with Ad Agency of Record; TDC; stakeholders of Rooms Tax: hotel/motels, short-term rentals, and any/all businesses interested in tourism traffic, i.e. restaurants, attractions, events. 6. Determine a process with accommodations to track occupancy percentages to coordinate whether marketing necessary. 7. Serve as main contact for Marketing City Tourism to statewide organizations and independent solicitors and refers appropriate items to ad agency for consideration. 8. Decide membership affiliations that are beneficial and maintain contact with them. 9. Contact Chamber of Commerce, Development Association, and Business Improvement District about new businesses, interested in tourism customers. 10. Contact and/ or visit area businesses to obtain ‘listing’ information for the web site, visitor guide, etc. 11. Assist ad agency with local vendors and providers to utilize for services (photographers, videographers, etc.). 12. Assist agency of record with production and execution of Visitor Guide and events Marketing & Tourism Coordinator Page 2 of 3 funded by TDC. 13. Conduct ad sales for TDC website and visitor guide, etc. as needed. 14. Oversee day-to-day execution of tourism content and postings across Facebook, Twitter, Instagram, YouTube, LinkedIn and/or other social media sites. 15. Manage news items, event calendar and other information on the TDC websites. 16. Monitor contractors and vendors who receive Rooms Tax Funds from TDC. 17. Collaborate with agency of record to compile and analyze statistical data and insights to report on results of all marketing efforts, social advertising, including trends, opportunities, and strategic recommendations. 18. Collaborate with Visitor Center as needed. 19. Complete initial review of TDC grant applications. 20. Assist TDC chairperson with meeting agendas, attend TDC meetings and take minutes. 21. Work outside of the regular workday, including evenings and weekends, to attend conferences, meetings, or events. 22. Perform other duties or responsibilities as apparent or assigned by TDC. EMPLOYMENT STANDARDS: Knowledges: • Thorough knowledge of the principles and practices of public relations and marketing. • Thorough knowledge of principles and techniques of public, media, and community relations. • Thorough knowledge of social networking sites and applications. • Working knowledge of the use of technology for communication purposes. • Working knowledge of all Microsoft applications. • Working knowledge of marketing research techniques, practices and analytics. • Working knowledge about developing and managing websites. Ability To: • Communicate effectively, in oral and written form, to diverse groups and individuals. • Organize, plan and research projects and programs, make recommendations, write reports, and successfully implement, once approved. • Develop strategic marketing programs to increase and enhance the visibility, revenue, volunteers and sponsorships for City tourism programs and events. • Adapt content and style of communications to a variety of audiences and in a variety of forms. • To perform duties with considerable judgment, resourcefulness, and initiative under limited supervision and within the boundaries of responsibility. • Stay current on social networking applications. • To represent TDC in a positive and professional fashion to the public and other community stakeholders. • Establish and maintain effective and positive working relationships with both internal and external persons. • Work independently and effectively with multiple priorities and projects. • Maintain complete and accurate records. Marketing & Tourism Coordinator Page 3 of 3 REQUIREMENTS: Training and experience: Any combination of training and experience which would provide the required knowledges and abilities is qualifying. A typical way to obtain these knowledges and abilities would be: Graduation from an accredited college or university with a Bachelor degree in Public Administration, Communication, Marketing, or closely related field. In addition, two to four years related experience in local government or working in marketing or public relations. SPECIAL REQUIREMENTS: Driver License Requirement: Must possess valid driver’s license or be able to provide a suitable form of transportation as approved by the department head. Residency Requirement: None required, but would prefer that the candidate reside within the City of Superior city limits. Background Investigation Requirement: Must pass a background investigation prior to hire. Post Job Offer Medical Examination Requirement: Must pass the medical examination requirements established for the specified occupational grouping and drug screen prior to hire. Revised by P. Soliday 11/30/22  City of Superior MARKETING & TOURISM COORDINATOR Class Code: TBD Date Originated: 2022 Grade: TBD Date Revised: Reports To: Mayor DEFINITION: Under general direction of the Mayor, with input from the Tourism Development Commission (TDC), this position is responsible for the development and implementation of municipal marketing and public relations strategy. DISTINGUISHING CHARACTERISTICS: This is a single position class in which the incumbent uses initiative and independent judgement in managing and coordinating all strategic communications, marketing and branding efforts for the City of Superior. This position contributes to enhancing the image and reputation of the City by carrying out external communications and brand promotion. The Marketing & Tourism Coordinator will also help foster a positive organizational climate by building relationships that improve communications with those in the community and regional partner organizations. TYPICAL TASKS: 1. Serve as official Tourism Representative for the City of Superior. 2. Assess, develop, recommend and implement programs (i.e. branding strategy) that will enhance the City of Superior’s profile and reputation. 3. Develop and execute a public and media communication strategy to align with the City’s mission, goals and strategic objectives. 4. Act as liaison to develop and maintain effective relationships with Ad Agency of Record; TDC; stakeholders of Rooms Tax: hotel/motels, restaurants, attractions, and businesses interested in tourism traffic; elected officials; community groups; and City departments to foster collaboration. 5. Serve as main contact for Marketing Tourism for statewide organizations and others, and refers appropriate items to ad agency for consideration. 6. Assist ad agency with local vendors and providers to utilize for services (photographers, videographers, etc.). 7. Contact or visit area businesses to obtain ‘listing’ information for the web site, visitor guide, etc. 8. Assist with production of Visitor Guide and events funded by TDC. 9. Decide membership affiliations that are beneficial and maintain contact with them. 10. Contact Chamber of Commerce, Development Association, and Business Improvement District about new businesses to connect with/add. 11. Assist TDC chairperson with meeting agendas, and attend TDC meetings and take minutes. 12. Complete initial review of TDC grant applications. 13. Participate in Wisconsin Tourism Conference and other pertinent conferences as directed. 14. Serve as a member on various community boards or committees as directed. Marketing & Tourism Coordinator Page 2 of 3 15. Develop concepts, designs, research, write, edit, enhance and deliver compelling communications, written and visual, for intended audiences on various matters pertaining to promotion of the City. 16. Oversee day-to-day execution of content and postings across Facebook, Twitter, Instagram, YouTube, LinkedIn and/or other social media sites. 17. Manage news items, calendar and other information on the TDC and City websites. 18. Monitor contractors and vendors who receive Rooms Tax Funds from TDC. 19. Share City related news, tips, and insights through social media to provide public with timely information and create engagement. This may include drafting and editing articles, news tips, blog posts, news releases, and other engaging social media content for a wide variety of internal and external audiences. 20. Coordinate and communicate media related events. Serve as spokesperson to media. 21. Draft articles and reports on the status of major initiatives for distribution to Council, TDC, the public, staff, and community stakeholders. 22. Conduct ad sales for TDC website and visitor guide, etc. as needed. 23. Compile and analyze statistical data and insights to report on results of social advertising, including trends, opportunities, and strategic recommendations. 24. Collaborate with Visitor Center as needed. 25. Work outside of the regular work day as needed to attend conferences, meetings or events. 26. Perform other duties or responsibilities as apparent or assigned. EMPLOYMENT STANDARDS: Knowledges: • Thorough knowledge of the principles and practices of public relations and marketing, particularly as it relates to public administration and public information. • Thorough knowledge of principles and techniques of public, media, and community relations. • Thorough knowledge of social networking sites and applications. • Working knowledge of the use of technology for communication purposes. • Working knowledge of all Microsoft applications. • Working knowledge of marketing research techniques, practices and analytics. • Working knowledge about developing and managing websites. • Some knowledge of governmental policies, processes and procedures. Ability To: • Communicate effectively, in oral and written form, to diverse groups and individuals. • Organize, plan and research projects and programs, make recommendations, write reports, and successfully implement, once approved. • Develop strategic marketing programs to increase and enhance the visibility, revenue, volunteers, and sponsorships for City programs and events. • Adapt content and style of communications to a variety of audiences and in a variety of forms. • To perform duties with considerable judgment, resourcefulness, and initiative under limited supervision and within the boundaries of responsibility. • Stay current on social networking applications. • To represent TDC and the City in a positive and professional fashion to the public and Marketing & Tourism Coordinator Page 3 of 3 other community stakeholders. • Establish and maintain effective and positive working relationships with both internal and external persons. • Work independently and effectively with multiple priorities and projects. • Maintain complete and accurate records. REQUIREMENTS: Training and experience: Any combination of training and experience which would provide the required knowledges and abilities is qualifying. A typical way to obtain these knowledges and abilities would be: Graduation from an accredited college or university with a Bachelor degree in Public Administration, Communication, Marketing, or closely related field. In addition, two to four years related experience in local government or working in marketing or public relations. SPECIAL REQUIREMENTS: Driver License Requirement: Must possess valid driver’s license or be able to provide a suitable form of transportation as approved by the department head. Residency Requirement: None required, but would prefer that the candidate reside within the City of Superior city limits. Background Investigation Requirement: Must pass a background investigation prior to hire. Post Job Offer Medical Examination Requirement: Must pass the medical examination requirements established for the specified occupational grouping and drug screen prior to hire. Bargaining Unit: Non-Union/FLSA Exempt Professional EEOC Job Category: 02 Occupational Grouping: Worker's Comp Code: 8810 P:\JOBDESC\Marketing & Tourism Coordinator.2022