Tourism Development Commission (Meets on the first Tuesday at 1PM)

TOURISM DEVELOPMENT COMMISSION SPECIAL MEETING Agenda Wednesday, March 6th 2024–4:00 p.m. Government Center Room 204 Microsoft Teams Virtual Link Meeting ID: 282 981 183 676 Passcode: UzvYqa Dial-in option: +1 872-242-8028 ID: 274 936 54# MISSION STATEMENT:“The Superior Tourism Commission will develop, market, and promote Superior as a destination for visitors to stay and enjoy our natural landscape, culture, arts, parks, and businesses.” COMMITTEE MEMBERS: Lindsey Graskey (Chair), Pattie Soliday (Vice-Chair), Mark Johnson, Trisha Hecimovich, Megan Mcgarvey 1 ROLL CALL 2 OLD BUSINESS 2.1 Charlie Berens Partnership 3 RECURRING BUSINESS 3.1 Confirm Next Meeting Time 4 ADJOURNMENT Notice is hereby given that a majority of the members of the Common Council may be present at the meeting, and although this may constitute a quorum of the Common Council, the Council will not take any action at this meeting. ********************************************************************************************* Pursuant to the Americans with Disabilities Act of 1990, if you are in need of an accommodation to participate in the public meeting process, please call (715) 395-7200 by 4:30 p.m. on the day prior to the scheduled meeting date (OR dial 711 for Telecommunications Relay Service). The City will attempt to accommodate any request depending on the amount of notice received. ********************************************************************************************* In compliance with Wisconsin Open Meetings Law, this agenda was posted on 2/26/2024 at the following locations: Superior Government Center, Douglas County Courthouse, Superior Public Library, and online at https://www.ci.superior.wi.us/agendacenter. It was also emailed the Superior Telegram. TOURISM DEVELOPMENT COMMISSION –1/5/24 Mtg (Meets the first Monday of the month at 4:15PM) Page 1 of 1  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN CHARLIE BERENS MEDIA KIT  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN ABOUT CHARLIE “WATCH OUT FOR DEER!” • CURRENT CITY: MILWAUKEE, WISCONSIN • HOMETOWN: ELM GROVE, WISCONSIN • AFTER GRADUATING FROM THE UNIVERSITY OF WISCONSIN, CHARLIE BEGAN HIS CAREER WORKING FOR MTV NEWS’ ”CHOOSE OR LOSE”. AFTER THAT HE WORKED IN FRONT AND BEHIND CAMERA FOR AN EMERGING YOUTUBE NEWS CHANNEL. • IN 2016 CHARLIE TURNED HIS ATTENTION TOWARD ACTING AND DEVELOPING HIS SCRIPTED SERIES. HE FOUND SUCCESS AT THE JUST FOR LAUGHS FESTIVAL WHERE KEVIN HART PIKED UP CO-ANCHOR CONFIDENTIAL FOR HIS ‘LOL COMEDY’ PLATFORM. • IN 2017, CHARLIE CREATED MANITOWOC MINUTE, A WEEKLY COMEDIC VIDEO SERIES. HIS “OH MY GOSH!” TOUR, INSPIRED BY THE SERIES, SOLD OUT THEATERS ACROSS WISCONSIN.  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN SOCIAL MEDIA FOLLOWING CHARLIE BERENS CHANNELS 2,575,00 TOTAL: @CHARLIEBERENSTV 912K+ @CHARLIEBERENS à 105K @CHARLIEBERENS 8,575,000+ 2.18M+ CHARLIE BERENS 2.8 MILLION W/ 76.2 MILLION LIKES @CHARLIEBERENS  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN SOCIAL MEDIA FOLLOWING MANITOWOC MINUTE CHANNELS + CRIPESCAST 355K TOTAL: @MANITOWOCMINUTE 223K à 670,700+ @MANITOWOCMINUTE 30.4K @MANITOWOCMINUTE 13.5K @CRIPESCAST 14.7K 12K 2.1K @CRIPESCAST 20K  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN SOCIAL MEDIA TO OTHER HIGH-PROFILE WISCONSINITES FOLLOWING COMPARISON CHRISTIAN YELLICH CHARLIE BERENS AARON JONES 859K 9,242,700 632.8K ACCUMULATIVE FOLLOWERS (7,750,900 MORE FOLLOWERS THAN YELLI AND AARON JONES COMBINED)  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN CONTENT CREATING MACHINE CHARLIE BERENS  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN CHARLIE DOESMORE THAN JUST CONTENT!  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN BELLIED UP PODCAST CHARLIE BERENS & MYLES THE YOU BETCHA GUY 65K+ @BELLIEDUPPODCAST 175K+ R EPISODE @BELLIEDUPPOD AUDIO LISTENS PE 70.5K+ @BELLIEDUPPOD 4,350+ @BELLIEDUPPOD 208K+ @BELLIEDUPPOD 236K W/ 4 MILLION LIKES  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN BELLIED UP PODCAST CHARLIE BERENS & MYLES THE YOU BETCHA GUY  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN NEW YORK TIMES BEST SELLER AND #1 ON BILLBOARD CHARTS CHARLIE BERENS DAVANTE ADAMS  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN HOW MANY SHOWS IS HE DOING EACH YEAR? • 75+ SHOWS A YEAR • AUDIENCES RANGE FROM 5,000- 45,000+ PERFORMS NATIONWIDE.  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN TOPPS NATIONAL MLB CARD CHARLIE BERENS  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN SOCIAL MEDIA ANALYTICS @CHARLIEBERENSTV CHARLIE BERENS  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN SOCIAL MEDIA ANALYTICS @CHARLIEBERENSTV CHARLIE BERENS  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN SOCIAL MEDIA ANALYTICS @CHARLIEBERENSTV CHARLIE BERENS  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN SOCIAL MEDIA ANALYTICS @CHARLIEBERENS CHARLIE BERENS  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN GLIMPSE INTO THE REACH  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN GLIMPSE INTO THE 12 MONTH IMPACT  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN GIANT IMPACT & REACH  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN WISCONSIN HUNTING AND FISHING EATING AND DRINKING OUTDOORS MUSIC THEMES LAWN AND GARDEN WISCONSIN SPORTS MIDWEST  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN RAPIDLY GROWING PODCAST CHARLIE BERENS R E A L L I F E … , C U L T U R E , S P O R T S E S T T O P IC S. MID W “HOLY COW!”  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN CHARITABLE CONTRIBUTIONS CHARLIE BERENS AND MORE!! H R E E D A Y S 5 , 0 0 0 I N T E D O V E R $ 8 RA I S S H I R T S F O R SELLIN G D I S A S T E R RE C O V E R Y F U ND. 2 0 2 A T ORN ADO 0 I OW FOR T H E  CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN FOR MORE INFORMATION ABOUT CHARLIE REACH OUT TO BRENT AT MISE AGENCY BRENT@MISEAGENCY.COM (310) 200-1837 CHARLIE BERENS: MANITOWOC MILWAUKEE WISCONSIN From: Brent Beck To: Scherf, Rebecca Subject: Re: Gotta Be Superior Date: Friday, February 9, 2024 12:13:34 PM Attachments: 1670680587101000_1709918202.png Apologies for the delay. This is what standard proposals look like with Charlie right now. On average, he does consider some opps in the $50k range for a one off, but more often than not its a lot higher. Some recent ones from less organic categories, have been paying in the range of $100k per fully produced asset, Charlie pushes out to all of his channels, and creates! -- 3-Months / 90 Days - Charlie to deliver to brand/entity two (2) pieces of medium form unique content, :30-60 - natively post on Facebook Reels, YouTube Shorts, Instagram Reels, TikTok Twitter, amplified via Instagram and Facebook stories. Content to be post as a collaboration post on Facebook and Instagram Reels with the brands account. - Charlie to deliver to brand/entity four (4) high quality photos and four (4) short form video pieces (:15 seconds) to leverage via their owned social channels. - No paid usage included with the above, just organic posting rights during the term for the brand/entity. Total: $120,00 -- 12-Months / 365 Days    - Charlie to deliver to brand/entity one (1) piece of medium form unique content every two (2) months (6 total throughout the term) - natively post on Facebook Reels, YouTube Shorts, Instagram Reels, TikTok Twitter, amplified via Instagram and Facebook stories. Time estimation per piece of content, :30-:60 seconds each. Content to be post as a collaboration post on Facebook and Instagram Reels with the brands account. - Charlie to deliver to brand/entity six (6) high quality photos and six (6) short form video pieces (:15 seconds) to leverage via their owned social channels. - No paid usage included with the above, just organic posting rights during the term for the brand/entity. Total: $300,000 -- Charlie Berens (Milwaukee) - - https://www.dropbox.com/scl/fi/u1ljmmos4k8s794l4jcw7/CHARLIE-BERENS-MEDIA-KIT- 2023-V.20.0.pdf?rlkey=tu8vxpydn8ds0bxulpvdcv3uw&dl=0 https://www.facebook.com/charlieberensTV/ https://www.youtube.com/channel/UConQeJRfaLwJ9LbXBS5nhxQ https://www.tiktok.com/@charlieberens?lang=en https://www.instagram.com/charlieberens/?hl=en https://twitter.com/CharlieBerens Manitowoc Minute: https://www.instagram.com/manitowocminute/?hl=en https://twitter.com/ManitowocMinute https://www.facebook.com/manitowocminute/ Bellied Up Podcast: https://www.youtube.com/channel/UCATH-c7kenLwxiGWohX_Jgw https://www.facebook.com/bellieduppod https://www.tiktok.com/@bellieduppod?lang=en https://www.instagram.com/bellieduppod/?hl=en https://twitter.com/BelliedUpPod? ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Cripescast: Video -- https://www.youtube.com/channel/UCSz3ojoGZQ6yh13Z2mT2anw https://www.facebook.com/cripescast/ https://www.tiktok.com/@cripescast?lang=en https://www.instagram.com/cripescast/?hl=en https://twitter.com/cripescast ----- BRENT BECK Founder & CEO C: (310) 200-1837 | BRENT@MISEAGENCY.COM WWW.MISEAGENCY.COM ---- On Fri, 09 Feb 2024 12:05:18 -0600 Scherf, Rebecca <scherfr@ci.superior.wi.us> wrote --- Hello Brent, I just wanted to reach out and thank you for meeting with us a couple weeks ago about the possibility of working with Charlie Berens. Please send any proposals here when you have one. Our commission met and is excited about exploring the opportunity further. Thank you, Rebecca Scherf Chief of Staff to the Mayor City of Superior 1316 N. 14th Street Superior, WI 54880 scherfr@ci.superior.wi.us Phone: 715-395-7480