Board of Commissioners
Regular MeetingSwansboro, NC · April 11, 2022
Minutes
Town of Swansboro
Board of Commissioners
April 11, 2022, Regular Meeting
In attendance: Mayor John Davis, Mayor Pro Tem Frank Tursi, Commissioner Pat
Turner, Commissioner Harry PJ Pugliese, Commissioner Larry Philpott, Mayor Pro
Tem Tursi, and Commissioner Jeffrey Conaway.
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Call to Order/Opening Prayer/Pledge of Allegiance
The meeting was called to order at 5:30 pm. Mayor Davis led the Pledge of Allegiance.
Public Comment
Fred Schatner of 148 Smallwood Road in Hubert commented on the proposed
temporary sign amendments stating that the ordinance should have been left as it was
in 2005. He felt that businesses with outparcel type locations should not be penalized
and be allowed to place signs on other properties as off premise signage. Additionally,
election signs are placed on other properties as off premised signage and those are
allowed every election, which he felt was not fair.
Jonathan McDaniel of 114 Elm Street shared that he had applied for appointment to the
Historic Preservation Commission.
Junior Freeman 108 Ridge Cove Lane commented on the proposed temporary sign
amendment stating that the board should consider moving away from the 45 day per
year requirement and signs on vehicles should not be regulated.
Adoption of Agenda
On a motion by Commissioner Philpott, seconded by Mayor Pro Tem Tursi, with
unanimous approval, the agenda was amended to remove Temporary Signs & Political
Signs for consideration at a future meeting.
Public Hearing
Sign Amortization
Mayor Davis recused himself from discussion due to the possibility of being affected as
a business owner in town. Mayor Pro Tem Tursi assumed leading the meeting.
Planner Ansell provided a detailed overview on the items as follows:
The Board of Commissioners discussed the freestanding sign amortization process at
their July 27, 2020, regular meeting, and instructed staff to present an amendment to the
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Planning Board for consideration for the removal of the amortization requirement
under Section 152.274 of the Unified Development Ordinance (UDO) and to clarify
under what conditions nonconforming signs would have to be replaced.
Due to the in-person meeting limitations imposed during the COVID-19 pandemic, the
Board of Commissioners postponed further discussion on the topic until those
limitations were lifted.
• Planning Board Recommendation
The Planning Board reviewed the proposed amendment at their November 16,
2020, special meeting and voted unanimously to recommend approval of the
proposal with the exception of the proposed changes to Section 152.274, which
contains the amortization requirements.
• Gateway Initiative
The Town began the “Gateway to Swansboro” initiative in 2009 which identified
the NC Highway 24 corridor as the most significant initial image of the
community for visitors and potential business investors. The Town has worked
to implement the ideas and recommendations of the Gateway to Swansboro
Report to shape development in a way that will enhance the appearance of our
community and attract high quality investments to build our commercial
economy.
Signage was identified through the Gateway process as a high priority area of
concern, specifically with regard to non-conforming signs. In order to provide
corrective action, the Town requested the removal or replacement of those signs
which had been found to be non-conforming.
• Timeline of Notifications/History of Actions
o The UDO was officially adopted by the Board of Commissioners on
March 15, 2005. Article 16, Signs, required that nonconforming
freestanding signs in any zoning district be removed within ten (10)
years after the adoption of the ordinance, therefore nonconforming
signs were to be removed by March 15, 2015.
o The Town began taking inventory of existing nonconforming
freestanding signs in January 2011.
o Section 16-10 of the UDO at that time stated that if the sign area was
not greater than 125% of the area allowed or if the height not greater
than 5 feet of the height allowed, the sign was exempt from
amortization.
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o Initial notifications to property owners were sent in March and April
of 2011 of the amortization requirement and the March 15, 2015,
compliance deadline. All notices were sent via regular mail to the
address on file through the Onslow County Tax Office, accessible from
the Onslow County GIS portal.
o In May of 2013, as a result of the adoption of the Gateway to
Swansboro Report, the UDO was modified to allow monument-style
signs, but still allowed pole and pylon-style freestanding signs.
o Notices were sent out to the property owners again in February of
2014, September of 2014 and December of 2014 in advance of the
March 15, 2015, amortization deadline.
o In 2014, based on a recommendation of the 2009 Gateway to
Swansboro Report, the welcome sign located at the Eye Care Center
was removed, and the Town installed two new signs at each entrance
along NC Highway 24. Civic organizations were contacted to solicit
their participation in displaying their signs on the new structures. In
order to ensure consistency, the Town ordered the signs and there was
a fee collected from the organizations to cover the cost.
o An amendment to the UDO was approved by the Board on January 10,
2017, to prohibit all freestanding signs which were not monument
style-signs. Monument Signs are defined by the ordinance as “a
freestanding sign having a support structure that is a solid-appearing
base constructed of a permanent material, such as concrete block or
brick”. This amendment effectively rendered all existing freestanding
signs, which were not by definition monument signs, non-conforming.
Some of the signs identified as non-conforming in 2011 had been
brought into compliance or replaced at this time. In consultation with
the Town Attorney, the amortization provision is enduring, therefore,
any remaining or newly created nonconforming freestanding signs
would be required to be brought into compliance by January 10, 2027.
o On January 13, 2020, Staff requested direction from the Board to either
proceed with sign amortization or to amend the Unified Development
Ordinance to refine the provisions for nonconforming signs. At that
time, the Board directed Staff to send letters to non-conforming sign
owners that compliance was required by 2027, however those with
violations resulting from the 2005 UDO adoption should be sent
notices to remove the non-conforming signs immediately.
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o On March 11, 2020, Staff sent a Notice of Violation and Order for
Removal for the non-conforming freestanding sign(s) which remained
in violation to be removed by June 15, 2020. A second Notice of Sign
Amortization was sent to all other sign owners that their signs were to
be brought into compliance or removed by January 10, 2027.
• 2017 Amendment Omissions
Since the March notifications, Staff discovered several references to
freestanding signs which were not removed from the UDO as a part of the
2017 ordinance amendment and that are now inconsistent with the
prohibition.
It also appears that the only sign previously addressed in the Historic District
was the freestanding sign at First Citizen’s Bank, however, it was found to be
exempt at that time per Section 16-10 of the UDO.
The prohibited signs language of the UDO contains the qualifier that “the
following types of signs are prohibited in all districts”, which further
complicates the 2017 amendment because signs are subject to Staff Review in
the Historic District, and freestanding signs are allowed under the Historic
District Design Guidelines. Staff feels it is unreasonable to enforce the
requirement for monument-style signs in the Historic District due to the
higher density and smaller lot sizes that cannot accommodate monument-
style signs, so as a part of this amendment, freestanding signs would remain
permitted in the Historic District.
Staff has also pulled permit records for all sign permits issued since the
January 10, 2017, amendment. Per the Town Attorney, any new signs which
were permitted, but did not meet the sign ordinance requirements, are not
required to be brought into compliance through the amortization process
because a Town development approval (permit) was issued, therefore vested
rights exist.
In response in an inquiry from the Board, Planner Ansell stated that she recommended
removal of the amortization due to the number of amendments made resulting in
numerous non-conformities, made it hard to keep up with. If a sign was damaged
beyond 50% or the use of the business changed then the sign would have to be brought
into compliance.
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The public hearing was opened at 5:52 pm. Those who spoke were:
Joey Green/807 W. Corbett Avenue – as the owner of the Market Square Shopping
Center shared that he had spent $35,000 to bring his signage into compliance, then
became non-conforming again in 2017. His property has several businesses in it, and
they all need street front signage to be located. He requested that he be grandfathered
for the life of his sign.
Keith Walsh\503 Shipyard Court – as owner of the Corner Stone Square Shopping
center he feels that the sign situation is never right and is revisiting too many times.
Amortization should not be an issue and questioned what would be next. He stated that
his future intent would be to ensure those board members who vote for this are not re-
elected next election, in addition to legal avenues available to him. Signage should be
his right considering he purchased a permit for the sign and now being told it was no
good.
Al Whitney – owner of Community Lumber shared that he loves the rich history of the
town and requested that the board allow businesses to have their own personality and
keep what they have had for many years.
John Davis\403 Glancy Street – owner of Dairy Queen, Swansboro Automotive and Ice
Hut shared that he had brought his signs into compliance with the 2005 amendment
and spend money to do so. Many businesses work hard to adhere to the regulations and
comply, but it is frustrating how thing keep getting changed. He pointed out that the
Davis Auto sign on Highway 24 was the oldest sign on that road and removing it
would be removing town history. He urged the board to consider the proposed
amendment which would include removal of amortization.
Junior Freeman\108 Ridge Cove Ln – owner of Swansboro Plaza shared that he had
also spent money on the shopping center sign which has many businesses. Signs are
how businesses’ market and they have to capitalize on that option. Monument style
signs are not a good fit for locations/properties with several businesses and urged the
board to support removal of the amortization.
Laurent Meilleur\220 River Reach Drive shared that as a Planning Board member and
prior commissioner there were many meetings and discussions on this item. Main
comment made by business owners was that they did not want to be regulated and they
never provided any suggestions or alternatives to consider. Signs are generally written
off as a deduction so its fair for the Town to draw some line an amortize signs to allow
new ordinances to take hold.
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Don Whalen – owner of Swansboro Music and Pawn thought that he was
grandfathered in for his sign. Signs are an investment that he made for his business. 2
years ago, a turn lane and sidewalk were installed on the front of his property by the
state and town, and the sidewalk buts right up to his sign. If the sign has to remove the
sidewalk will be damaged. He also shared that he agrees with the 50% rule, property
change and if lost is vacant for sign to made conforming but existing signs should be
left as it is, and has been for 20 years now.
Fred Schatner\148 Smallwood Road – shared that other areas are not having discussion
on signs and sign types because they want businesses to come to their municipality.
Having these types of regulations deters businesses from coming to Swansboro.
The public hearing was closed at 6:14 pm.
On a motion by Commissioner Pugliese, seconded by Commissioner Philpott
Ordinance 2022-O6 amending the Unified Development Ordinance to remove the sign
amortization requirements and clarify the allowances for freestanding signs was
approved unanimously.
Business Non-Consent
Future Agenda Items
Future agenda items were shared for visibility and comment. In addition, an
opportunity was provided for the Board to introduce items of interest and subsequent
direction for placement on future agendas.
Mayor Davis requested the board to consider recognition of an area student that had
been accepted into the Naval Academy. The Boards policy for recognition did not
specify academics, so a review of the policy was to be schedule for discussion at the
May 9th regular meeting.
Commissioner Philpott requested that discussion about established a Town Appearance
Commission be scheduled for the May 9th regular meeting.
Public Comment
There were not comments offered.
Manager’s Comments
Manager Webb had so further comments, only to remind the board that the Town
offices would be closed on Friday April 15th for Easter.
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Board Comments
Commissioner Philpott thanked Planner Ansell for her work with the Sign
Amortization and asked to the public to keep in mind that the Board is trying to follow
other directions as given through plans such as the Gateway Plan.
Commissioner Pugliese shared that while attending the Town booth at the Swansboro
Chamber Business expo many people told him they were very happy with the new
sidewalks and were exited for more, and happy with the one-way traffic patter
downtown.
Adjournment
On a motion by Commissioner Philpott, seconded by Commissioner Conaway the
meeting adjourned at 6:46 pm.
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Regular Meeting
April 11, 2022
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1. Please turn cell phones to “off” or “vibrate”.
2. The Board offers the public three opportunities to speak during the
meeting:
A comment period is offered at the beginning and end of the meeting.
Please note that a separate opportunity is provided for those items
requiring a public hearing.
Public Hearing(s) – There are ___ public hearings scheduled for this
meeting.
3. Under the ZOOM Meeting Platform, individuals wishing to make comments
should “raise their hand” from their computer. At the appropriate time,
Major Davis will acknowledge those with comments.
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PUBLIC COMMENT
Citizen opportunity to address the Board for items
listed on the agenda.
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AGENDA AND CONSENT ITEMS
Action Needed: Motion to Adopt the Agenda as
prepared (or amended) and approval of the Consent
Items
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2
PUBLIC HEARING
Temporary Sign Allowance
At the February 10, 2020, joint workshop meeting of the Planning Board and Board of Commissioners, further direction on
temporary sign allowances was provided. Key takeaways included:
1) Feather flags are undesirable;
2) The 45-day per year allowance for temporary business signs is preferred;
3) It is not desirable to allow temporary signs for businesses in shopping centers on undeveloped outparcels;
4) An allowance for temporary real estate signs (open house) is desirable;
5) The number of temporary signs allowed should be restricted; 6) There should be different allowances in the Historic
District and these requirements should be vetted by the SHPC; and
7) The ordinance needs to be practical and enforceable.
Staff also discovered that there are some inconsistencies with the naming conventions used throughout the ordinance and
in the zoning, districts shown in the table of permitted signs, so those issues are proposed to be corrected as well. There are
also several references to sign types with no regulations, so those are proposed to be deleted. The requirements for political
signs have been moved so as not to require a permit, and the regulations modified to be more consistent with the State law.
Recommended Action: 1) Hold a Public Hearing;
2) Motion to approve, deny or table Ordinance 2022-O4 and adopt a statement of consistency.
Presenters: Jennifer Ansell- Planner
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PUBLIC HEARING
Political Sign Requirements
An amendment is proposed to clarify the allowances for political signs in order to:
1)Align the ordinance regulations with NC GS § 136-32, Regulation of signs;
2)Remove the requirement for a sign permit making enforcement more manageable;
3)Clarify the penalties for placement of signs which do not meet these criteria;
4)Clarify the types of signage allowed under this section; and 5)Clarify the size limitations for
signage under this section.
Recommended Action: 1) Hold a Public Hearing;
2) Motion to approve, deny or table Ordinance 2022-O5 and adopt a statement of
consistency.
Presenters: Jennifer Ansell- Planner
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PUBLIC HEARING
Sign Amortization
The Board of Commissioners discussed the freestanding sign amortization
process at their July 27, 2020, regular meeting, and instructed staff to present
an amendment to the Planning Board for consideration for the removal of the
amortization requirement under Section 152.274 of the Unified Development
Ordinance (UDO) and to clarify under what conditions nonconforming signs
would have to be replaced.
Recommended Action: 1) Hold a Public Hearing;
2) Motion to approve, deny or table Ordinance 2022-O6 and adopt a statement
of consistency.
Presenters: Jennifer Ansell- Planner
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NEW BUSINESS/NON-CONSENT
Future Agenda Items
Future agenda items are shared for visibility and comment. In addition, an
opportunity is provided for the Board to introduce items of interest and
subsequent direction for placement on future agendas.
Recommended Action: Discuss and provide any guidance
Presenter: Alissa Fender- Town Clerk
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PUBLIC COMMENT
Citizen opportunity to address the Board.
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MANAGER’S COMMENTS
Paula Webb, Town Manager
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BOARD COMMENTS
Mayor John Davis
Mayor Pro Tem Frank Tursi
Commissioner Pat Turner
Commissioner Harry “PJ” Pugliese
Commissioner Larry Philpott
Commissioner Jeffrey Conaway
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ADJOURN
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