Troy Local Development Corporation
Regular MeetingTroy, NY · February 14, 2014
Minutes
TROY LOCAL DEVELOPMENT CORPORATION
Board of Director
Meeting Minutes
February 14, 2014
8:30 a.m.
BOARD MEMBERS PRESENT: Wallace Altes, Bill Dunne, Dep. Mayor Pete Ryan
ABSENT: Andy Ross and Hon. Ken Zalewski
ALSO IN ATTENDANCE: Justin Miller Esq., Monica Kurzejeski, Kevin Mullen,
Jennifer Kemp, Selena Skiba, and Denee Zeigler
Minutes
Wallace Altes, Chairman, called the meeting to order at 8:30 a.m.
I. Approval of Minutes from January 17, 2014 board meeting
Bill Dunne made the motion to approve the minutes.
Pete Ryan seconded the motion, motion carried.
II. Vecino Group
Bill Dunne spoke to the board members about The Vecino Group’s next visit
to Troy. He advised their representative Rick Manzardo will be in town and
may be able to sit down with the board members, City of Troy, planning
commission and City Council members to discuss the next steps of the
project. Mr. Dunne noted that there are some important items to discuss
regarding discontinuing a portion of two streets near 444 River Street. The
Chairman suggested inviting the IDA board members also.
III. Alamo and Sperry Warehouse land swap
Bill Dunne gave some background on the Alamo site which is located just
next to the King Fuels site in South Troy. It is an LDC owned property.
During a recent discussion with Bill Chamberlain, it was mentioned that the
LDC may want to swap that property with the Sperry Warehouse site which is
located south of the Alamo and contiguous to the King Fuel site. Mr. Dunne
noted that there are some remediation issues with the Sperry Warehouse that
if carried out may cause the building to become unstable. He wanted to note
that it is a good size parcel which is contiguous to the King Fuels site. Mr.
Dunne also spoke about the RFP for a consultant for the development of the
site. He advised this is one of the items they will be asked to look at. The
Chairman asked about the size of the parcels. Mr. Dunne advised that the
Alamo is approximately 1 acre and the Sperry Warehouse is about 3.5-4
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acres. Pete Ryan explained that the Alamo is a critical component of DPW
and would be something that the City would be interested in. Mr. Dunne
advised that one of the portions of the Sperry Warehouse have already
started to collapsed and over the years people have dumped items such as
furniture and appliances. If we could get in there, we could control the
dumping and possibly have Casale remove the items. The Chairman asked
about the timeframe. Mr. Dunne noted that it should only take as long as the
process of completing, sending and getting responses from the RFP.
IV. Rare Form Brewing
Monica introduced Kevin Mullen and Jenny Kemp to the board members.
Mrs. Kurzejeski explained that their loan was approved by the board about
one year ago. They have secured a site in Kevin Blodgett’s building on
Congress Street and are ready for their disbursement of $20,000. Justin
Miller noted that all of the materials are here and ready to go. Mrs.
Kurzejeski also noted that they received a loan through NYBDC so most of
their paperwork was already prepared. The Chairman asked about the
timeframe of the project. Kevin Mullen advised that they are now approved
for federal and state license for brewing beer. Once the sign is up and proof
is given to the state, then they can start selling beer. Mr. Mullen explained
that the equipment is in place for the brewing and they just have to put in the
equipment for the tap room ready for customers. He noted that it should be
around the middle to end of next month. Mr. Dunne noted to the board he
was recently in the space and was very excited for the completion of the
project. (see attached Resolution 02/14 #1)
Pete Ryan made a motion to approve the resolution to
for payment of $20,000 in the form of a BDAP loan to
Rare Form Brewing.
Bill Dunne seconded the motion, motion carried.
V. Additional funding request
Monica Kurzejeski spoke to the board about the success of the loan program
initiated last year. Mrs. Kurzejeski explained that she recently attended an
economic development council event and was introduced to some new ideas
that are currently being used by Tompkins County Area Development
Organization. Based on the way things are moving in the City and the
information gathered at the event, Mrs. Kurzejeski explained that she wanted
to gear the new round of funding towards entrepreneurs and start ups. Justin
Miller noted that they would be a great model to follow. Mrs. Kurzejeski
stated that she is also looking at the Orange County Accelerator as a model.
More information will be available in March.
Bill Dunne added that he would like to see us continue with some of the
bricks and mortar projects. A couple of good applications have come in that
would make great projects. Mrs. Kurzejeski advised that there are also
several other community groups that are working to create façade and
improvement programs in their area. It would be good to consider working
along with them. We need to focus on job creation and long term
investments into the economy and create a more structured program. Justin
Miller agreed and noted that this is the direction that the ABO wanted us to
head in. The Chairman shared some of his experiences with a similar
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program they ran through the Chamber in Albany. Justin Miller suggested
that the applications can be updated to include some information regarding
privacy and FOIL guidelines. The board discussed some upcoming hurdles
and options with the program. The Chairman commended Mrs. Kurzejeski on
her work and wanted to add it was a great idea.
VI. Financials
Selena Skiba handed out financials to the board members and wanted to
note the allowance from receivables; 100% of the balance of Essence and
20% of Old World Provisions was used. Mrs. Skiba noted that everyone is
current at this point. Mrs. Skiba questioned if Collar Works Inc. was still in
the building. Bill Dunne noted that Collar Works Inc is still there and made
arrangements to stay until Vecino’s project, The Hudson Art House, is
complete. Mrs. Skiba had an item to discuss in executive session that would
be held until the end of the meeting.
VII. Media Campaign for LDC
Bill Dunne spoke to the board about the proposal from Duncan Crary
Communications which is included in their meeting packet. Mr. Dunne spoke
about having a full time media person for the LDC to help get the word out to
people about current and past projects. The King Fuels site is would be a
great place for them to get started to help promote the idea to people of the
working waterfront. There will be a lot of activity at the site to get it to a point
where it will be ready for businesses to move in and it would be an asset to
the development to get the word out to people. Mr. Dunne spoke to the
board about the plans that have been discussed for the site spanning from
1987 to 2005, when it was rezoned. The Chairman questioned the length of
waterfront. Mr. Dunne advised it was about 2.5 miles of waterfront. Mrs.
Kurzejeski mentioned that this area has been asked to be a project pipeline.
Pete Ryan also mentioned the start up NY campaign and the close proximity
of HVCC. Mr. Dunne asked the board to think about and it can be discussed
at the next meeting.
VIII. Executive Session
The Chairman asked for a motion to move into executive session to discuss
personal finances and legal matters of tenants.
Bill Dunne made a motion to move to executive session.
Pete Ryan seconded the motion, motion carried.
The board returned from executive session with no action taken.
IX. Adjournment
Selena Skiba wanted to mention to the board that the auditors will be here
next week. The Chairman asked if they will be ready to present in March.
Mrs. Skiba advised yes, they have it on their calendar.
The Chairman wanted to let the board know that he has made a decision to
resign as Chairman of the LDC effective as of today’s date. He has enjoyed
serving as the Chairman of the board and thanked everyone. The board
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members thanked him for his leadership and noted that he has done a great
job moving the LDC forward.
Bill Dunne made a motion to adjourn the meeting.
Pete Ryan seconded the motion, motion carried.
The meeting was adjourned at 10:05 a.m.
4
AUTHORIZING RESOLUTION
(Rare Form Brewing Company, LLC – Loan Agreement)
A regular meeting of the Troy Local Development Corporation was convened on
February 14, 2014, at 8:30 a.m.
The following resolution was duly offered and seconded, to wit:
Resolution No. 02/14 #1
RESOLUTION OF THE TROY LOCAL DEVELOPMENT CORPORATION
AUTHORIZING (i) THE ISSUANCE OF A $20,000 LOAN TO RARE FORM
BREWING COMPANY, LLC WITH RESPECT TO A CERTAIN PROJECT
(AS DEFINED HEREIN) AND (ii) THE EXECUTION AND DELIVERY OF A
LOAN AGREEMENT AND RELATED DOCUMENTS.
WHEREAS, The Troy Local Development Corporation (the “Corporation”) is a duly-
established, not-for-profit local development corporation of the State pursuant to Section 1411(h)
of the Not-for-Profit Corporation Law (“N-PCL”) and a Certificate of Reincorporation filed on
April 5, 2010 (the “Certificate”) established for the charitable and public purposes of relieving
and reducing unemployment, promoting and providing for additional and maximum
employment, bettering and maintaining job opportunities, instructing or training individuals to
improve or develop their capabilities for such jobs, by encouraging the development of, or
retention of, an industry in the community or area, and lessening the burdens of government and
acting in the public interest; and
WHEREAS, RARE FORM BREWING COMPANY, LLC (the “Company”), has
requested assistance from the Corporation in connection with a certain project (the “Project”)
consisting of the acquisition and installation by the Company of certain items of brewing,
restaurant and related equipment and other tangible personal property (collectively, the
“Equipment”) necessary and incidental for the operation by the Company of a brewery and retail
taproom to be located within a leased premises at 90 Congress Street, Troy New York (the
“Facility”); and
WHEREAS, in furtherance of the Project, the Company has requested financing from the
Corporation in the form of a $20,000.00 Loan (the “Loan”) to assist the Company to acquire and
install the Equipment in and around the Facility; and
WHEREAS, the Corporation desires to authorize the issuance of the Loan, the terms of
which have been presented at this meeting, and approve the execution and delivery of a Loan
Agreement (“Agreement”), along with related documents, to memorialize the terms and
conditions by which the Loan shall be extended by the Corporation, including the repayment
thereof and security therefore.
NOW, THEREFORE, BE IT RESOLVED BY THE DIRECTORS OF THE TROY
LOCAL DEVELOPMENT CORPORATION AS FOLLOWS:
Section 1. The Corporation hereby authorizes the provision of the Loan to the
Company in furtherance of the Project. The Chairman, Vice Chairman and/or the Chief
Executive Officer of the Corporation are hereby authorized, on behalf of the Corporation, to
execute and deliver a Loan Agreement, along with related documents (collectively, the “Loan
Documents”), in such form as prepared and approved by counsel to the Corporation and as
approved by the Chairman, Vice Chairman and/or the Chief Executive Officer.
Section 2. The Secretary or Assistant Secretary of the Corporation are hereby
authorized, where appropriate, to affix the seal of the Corporation to the Loan Documents and to
attest the same, all with such changes, variations, omissions and insertions as the Chairman, Vice
Chairman and/or Chief Executive Officer of the Corporation shall approve, and the execution
thereof by the Chairman, Vice Chairman and/or Chief Executive Officer of the Corporation to
constitute conclusive evidence of such approval.
Section 3. The officers, employees and agents of the Corporation are hereby
authorized and directed for and in the name and on behalf of the Corporation to do all acts and
things required and to execute and deliver all such checks, certificates, instruments and
documents, to pay all such fees, charges and expenses and to do all such further acts and things
as may be necessary or, in the opinion of the officer, employee or agent acting, desirable and
proper to effect the purposes of the foregoing resolutions and to cause compliance by the
Corporation with all of the terms, covenants and provisions of the documents executed for and
on behalf of the Corporation.
Section 4. These Resolutions shall take effect immediately.
The question of the adoption of the foregoing Resolution was duly put to a vote on roll
call, which resulted as follows:
Yea Nea Absent Abstain
Wallace Altes [ X ] [ ] [ ] [ ]
William Dunne [ X ] [ ] [ ] [ ]
Hon. Kenneth Zalewski [ ] [ ] [ X ] [ ]
Andrew Ross [ ] [ ] [ X ] [ ]
Peter Ryan [ X ] [ ] [ ] [ ]
The Resolution was thereupon duly adopted.
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Agenda
Wallace Altes, Chairman Bill Dunne
Andrew Ross, Vice Chairman Ken Zalewski
Deputy Mayor Pete Ryan
TROY LOCAL DEVELOPMENT CORPORATION
Board of Directors Meeting
Planning Department Conference Room
City Hall
433 River Street, Suite 5001
Troy, New York 12180
February 14, 2014
8:30 a.m.
AGENDA
I. Approval of the Minutes from the January 17, 2014.
II. Rare Form Brewing Company BDAP loan (Monica)
III. TLDC Media Relations Proposal – Duncan Crary Communications (Bill)
IV. Vecino Group next visit to Troy (Bill)
V. Sperry Warehouse and Alamo swap (Bill)
VI. Financials year end report (Selena)
VII. Request for additional funding (Monica)
VIII. Adjournment
TROY LOCAL DEVELOPMENT CORPORATION
Board of Director
Meeting Minutes
January 17, 2014
8:30 a.m.
BOARD MEMBERS PRESENT: Wallace Altes, Bill Dunne, Dep. Mayor Pete Ryan
and Andy Ross
ABSENT: Hon. Ken Zalewski
ALSO IN ATTENDANCE: Justin Miller Esq., Monica Kurzejeski, Kevin Blodgett,
Selena Skiba, Andrew Piotrowski and Denee Zeigler
Minutes
Wallace Altes, Chairman, called the meeting to order at 8:35 a.m.
I. Approval of Minutes from January 10, 2014 board meeting
Andy Ross made the motion to approve the minutes.
Bill Dunne seconded the motion, motion carried.
II. Trojan Lofts LLC Authorizing Resolution
Justin Miller introduced Kevin Blodgett’s project to the board members. He
explained that his parcel is made up of several buildings located at the corner
of Fourth Street and Congress. Mr. Miller noted that legal counsel has
reviewed Mr. Blodgett’s financials. The Chairman introduced Kevin Blodgett
to the board.
Mr. Blodgett explained to the board that he is currently working on the
commercial space located at 90 Congress Street to accommodate Rare Form
Brewing Company. He noted that several improvements have been made to
the structure of the building from top to bottom. The façade is currently being
planned with the Historic review committee.
The other commercial spaces will be located at 96-98 Congress Street (deli)
and 135 Fourth Street (restaurant/bar). Both spaces will share the kitchen
space.
The Chairman summarized the funding request. Mr. Blodgett explained that
he has a signed lease with Rare Form Brewery and they are very excited and
anxious to move into the space. The Chairman questioned the timeframe of
the project. Mr. Blodgett noted they plan on opening late February or early
March. Mrs. Kurzejeski spoke about Rare Form Brewery and their
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commitment to the space. Pete Ryan asked about the status of the rest of
the building. Mr. Blodgett advised that they are moving along. Work at the
apartments will continue once the commercial spaces are completed. Mr.
Dunne expressed that he was excited to see a business going into that
corner. The board agreed that this will make a big difference at that
intersection. The Chairman asked if there were any other questions.
Bill Dunne made a motion to approve the resolution for
a $50,000 loan to Trojan Lofts, LLC.
Dep. Mayor Pete Ryan seconded the motion, motion carried.
(See attached Resolution 01/14 #1)
III. Façade Grant for Kenneth Stumaker
Monica explained to the board that the project at 62 Vandenburgh Ave. was
awarded a 50/50 façade grant and he is looking to get reimbursed. Justin
Miller stated no resolution needed but they board can take a vote and include
in the minutes. Andy Piotrowski asked the board to approve the project
under Mr. Stumaker’s name.
Andy Ross made the motion to disperse 50/50 Façade grant
funds in the amount of $5,000 to Kennenth Stumaker for his
project at 62 Vandenburgh Ave.
Bill Dunne seconded the motion, motion carried.
IV. New Business
Monica introduced a company named Apprenda to the board. An article was
handed out providing some background information on the company. Mrs.
Kurzejeski noted that they looking to move to Troy and may be in contact for
assistance with relocating costs. Mrs. Kurzejeski spoke about the
significance of the project. Further information will be presented to the board
as it happens.
V. Outstanding loans
The Chairman asked if there was a motion to move to executive session in
order to discuss finances related to Realex, LLC.
Andy Ross made a motion to move to executive session in
order to discuss finances related to Realex LLC .
Bill Dunne seconded the motion, motion carried.
The board returned from executive session with no action taken. The board
had a general discussion on the terms of the interest payments for their
bridge loan.
Andy Ross made a motion to waive interest and penalties due
on the bridge loan made to Realex LLC.
Dep. Mayor Pete Ryan seconded the motion, motion carried.
VI. Adjournment
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Bill Dunne made a motion to adjourn the meeting.
Dep. Mayor Pete Ryan seconded the motion, motion carried.
The meeting was adjourned at 10:05 a.m.
3
TROY LOCAL DEVELOPMENT CORPORATION
BUSINESS DEVELOPMENT ASSISTANCE PROGRAM
Application for Funding Assistance
Applicant:
Owner: Kevin Mullen
_________________________________________________________________
409 3rd St
Owner Address: __________________________________________________________
313-9256______
___________ Telephone: (518)__ _________
kevin@rareformbrewing.com
Email: ______________________
Rare Form Brewing Company
Business/Project Address: __________________________________________________
145,000
Total Project Cost: _____________________
20,000
Loan Request: ________________ Grant Request: ____________________
✔ Partnership_____ Sole Prop_______________
Business Type: Corp._______
2012
Year Established: ___________ 455426338
FEIN: _____________________
Years at current address: 0 1
Business____________Home______________
Gross Annual Sales: 69,000
$_________________
Other Sources of Income: 68,000
$_________________
Income from alimony, child support, or separate maintenance payments need not be revealed. Examples of other income include
social security, disability, or rental income.
Ownership of Applicant Company:
List all principals with 20% or more ownership:
Name Title % Owned Annual Compensation
Kevin Mullen Owner 50 35,000
Jennifer Kemp Owner 50 35,000
Affiliates:
List all businesses in which applicant or any owner has an interest.
Name Title % Owned Annual Compensation
4
List all Bank account information:
Bank Name Checking Savings Other Balance
Pioneer
Pioneer
List all sources of project funding, and dollar amount and use (s) of funds
requested.
Source of Funds Use of Funds Dollar Amount
Small Business Loan Brewing Equipment 75,000
Small Business Loan Inventory 15,000
Small Business Loan Professional Fees and Cash Flow 35,000
Owners Professional Fee, Cash Flow and Start-up Costs 20,000
Total Project Cost 145,000
Total Funds Requested 20,000
Total Owner Equity 20,000
Description of Collateral Offered:
Collateral $ Value Mortgage/Lien $ Value
Equipment that is purchased through Troy LDC Loan
Outstanding Debt (List all loans, credit cards, lines of credit, installment debt, leases, and
mortgages)
Lender Original Amt. Balance Monthly Payment
Small Business Loan 125,000 118,000 1,460
Homestead Funding 116,000 105,000 1017
5
Additional Information:
✔
Is your business party to any claim or lawsuit? ______Yes _____No
Have you or any owner, officer, director or partner ever owned a business that has declared bankruptcy? _____Yes
✔
_____ No
✔
Does your business owe taxes for other than the current year? _____Yes _____ No
If yes to any question, please explain:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
____________________________________________
Project Description:
Jennifer and Kevin are planning on using the funds from the Troy LDC to assist in opening
up the Rare Form Brewing Company Tap Room. The funds will be used to purchase
equipment including furniture, lights, computers/POS systems, coolers, and other items
needed to open our doors to the public.
Attorney:
Name Wilson Elser
_________________________________
Address 677 Broadway
_________________________________ Zip Code 12207
______________________
Contact Alissa Yohey
_________________________________ Telephone (69,000 ) 449-8893
_______________
Accountant:
Name _________________________________
Arthur Place and Co
1218 Central Ave
Address _________________________________ 12205
Zip Code ______________________
Chris Cannucciarri
Contact _________________________________ 459-8395
Telephone (68,000 ) _______________
6
Trade References:
Small Business Development Center
1. Name _________________________________
Corporate Woods Building, 3rd Floor
Address _________________________________ 12246
Zip Code ______________________
John Skrobela
Contact _________________________________ 443-5398
Telephone (518 ) _______________
Brewery Branding
2. Name _________________________________
2100 SE 10th Ave, STE A Portland, OR
Address _________________________________ 97214
Zip Code ______________________
Derek Arent
Contact _________________________________ 396-7520
Telephone (800 ) _______________
Psych Brew
3.Name _________________________________
685 Park St. Belding, MI
Address _________________________________ 48809
Zip Code ______________________
Chris Breimayer
Contact _________________________________ 204-2498
Telephone (616 ) _______________
Insurance Agent/Bonding Company:
Name Whalen Insurance
_________________________________
Address 71 King St, Northampton, MA
_________________________________ Zip Code 01060
______________________
Shirley Dean
Contact _________________________________ 589-1000
Telephone (413 ) _______________
By signing below, my business and I both agree to be liable for the indebtedness incurred on this loan. I certify to the truth of my
statements above and authorize the City of Troy to obtain personal credit reports in connections with this application. If it does so,
upon request, I will be informed of that fact and each credit bureau’s name and address. I also authorize the City of Troy to verify with
others information contained in this application and to report its transactions with me, in the event of non-payment of any loan
established hereunder.
Signature______________________________Date_______________________
The Troy Local Development Corporation certifies that it will comply with all Federal
statutes and regulations that prohibit discrimination on the basis of race, color, national
origin, religion, sex, handicap, age, or any other nondiscrimination statute(s), which may
apply to the applicant.
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PROPOSAL
Feb. 10, 2014
Troy Local Development Corporation
c/o Bill Dunne
Troy City Hall
433 River Street
Troy NY 12180
Phase I: Mar - June, 2014 Project Fee: $8,000
Introducing Working Waterfront
OBJECTIVE:
Implement media relations campaign for TLDC’s vision of a “Working Waterfront” in Troy. Engineer
and coordinate a mass media communications strategy to clearly articulate the urban planning,
economic, industrial, environmental and inland waterway shipping concepts.
Target Audience: Citizens, politicians, officials, business owners, potential business owners. (Special
emphasis given to South Troy residents and business owners).
MEDIA RELATIONS:
Step 1) Design & create an informative, all purpose website that contains property maps,
graphics, photographs, contact information, announcements, history and information regarding
the TLDC’s “Working Waterfront” vision, plans and progress. (e.g.
www.WorkingWaterfrontTroy.org? www.TroyWorkingWaterfront.org? etc. )
Crary will work with TLDC to write copy and produce content.
Step 2) Draft & issue press release to Capital Region general and business media introducing
Working Waterfront concept and concerns. (Linking to more information on website).
Step 3) Issue press release to community newsletters, email lists and social media groups.
Step 4) Evaluate resulting media coverage in Capital Region.
Step 5) Draft & issue state-wide press release to general, and business media introducing TLDC
Working Waterfront concept.
(cont.)
15 First St. Fl. 3, Troy, NY, 12180 | Tel: 518-274-2723 | Email: DCC@DuncanCrary.com | www.DuncanCrary.com
8
Step 6) Identify appropriate contacts at national media outlets to issue press release and personal
pitches regarding Working Waterfront.
Step 7) Issue press release to manufacturing & shipping industry trade publications.
Step 8) Draft & issue up to 3 additional press releases, Op-Ed or Letters to the Editor regarding
Phase I Introduction to TLDC’s Working Waterfront plan.
Ongoing:
Coordinate social media posts, website content & resulting media coverage so that information is
readily available to the public multiple various platforms. Assist with proofreading and provide
input & feedback on any public communications (as needed).
PUBLIC RELATIONS, GENERAL:
• Attend
TLDC
meetings
regarding
Working
Waterfront
as
required.
• Assist
TLDC
in
reaching
out
to
key
officials
in
Troy
inland
shipping
industry.
• Work
with
TLDC
to
listen
to
and
address
community,
neighborhood
concerns
in
communications
• Consult
TLDC
officials
on
any
public
relations
issues
as
needed,
as
they
arise.
DELIVERABLES:
• 1
comprehensive
website
(created
using
Word
Press
theme
that
can
be
replaced
or
updated,
and
can
be
updated
easily
by
staff
or
by
Crary).
• 1
Introductory
press
release
introducing
TLDC
Working
Waterfront
to
be
adjusted
(i.e.
“tweaked”)
for
media
outlets
as
needed.
• Up
to
3
additional
press
releases
as
needed
regarding
initial
announcement
(Phase
I)
or
up
to
3
Op-‐ed/Letters
to
the
Editor.
• As
needed:
editing,
proofing,
general
consult
on
all
formal
communications.
• General
Public
Relations
consulting.
* Media coverage can never be guaranteed. Duncan Crary gives assurance that this story will be widely
reported on in local, regional media with a strong chance of securing national coverage.
15 First St. Fl. 3, Troy, NY, 12180 | Tel: 518-274-2723 | Email: DCC@DuncanCrary.com | www.DuncanCrary.com
9
QUALIFICATIONS:
Duncan Crary has worked as a journalist, broadcaster, author and public relations consultant for 14
years. He specializes in planning-related public relations issues and has first-hand experience with
Troy’s commercial inland shipping industry through his ongoing book research about New York’s
inland waterways. He has extensive contacts in New York’s shipping industry.
He has a proven track record for placing positive articles about his clients in the Capital Region, State
and National Media. Recent placements regarding Troy include: New York Daily News, NBC News
(national), Associated Press (state & national wire), ABC News Radio (national), Wall Street Journal.
Crary has 133,850 searchable media contacts with personalized pitching tips at 44,934 media outlets
across the U.S. He has the ability to (legally) issue press releases by bulk email, as well as the ability to
send personalized individual messages.
TESTIMONIALS:
(Here are what some of the most respected media outlets have said about Duncan Crary and his public
relations work):
• "a
gregarious
public-‐relations
consultant,
history
buff
and
Troy
tub-‐thumper"
—
Joanne
Kaufman,
Wall
Street
Journal
•
• "rising
cultural
observation
star"
—
Lindsay
Curren,
Transition
Voice
• "...some
of
the
smartest,
most
honest
urban
commentary
around—online
or
off."
—
Michele
Wilson,
Columbia
Journalism
Review
• "Duncan
Crary
wrangles
these
free-‐wheeling
conversations
masterfully"
—
Stephen
J.
Dubner,
New
York
Times
columnist
and
best-‐selling
co-‐author
of
Freakonomics
and
Superfreakonomics
(cont.)
15 First St. Fl. 3, Troy, NY, 12180 | Tel: 518-274-2723 | Email: DCC@DuncanCrary.com | www.DuncanCrary.com
10
REFERENCES:
Vic Christopher, co-owner Rob Goldman, Co-Owner
Lucas Confectionery NYS Marine Highway Transportation Co.
12 Second St, Troy 427 River Street
vicchristopher@aol.com rob@nysmarinehighway.com
917-693-7430 518 -365 -3305
Jack Casey, Author Victoria Harris, Marketing Director
47 Second St. Troy First Columbia
518-274-4830 433 River Street LLC
jackcaseyj@aol.com VHarris@firstcolumbia.com
(518) 213-1009
NOTE ON MEDIA CAMPAIGNS:
An effective media relations consultant:
• does
not
stick
rigidly
to
a
PR
plan;
• constantly
evaluates
and
adjusts
accordingly
to
events
as
they
unfold;
• communicates
with
the
traditional
media
through
formal
press
releases
as
well
as
through
personalized
pitches
in
writing,
over
the
phone
and
face-‐to-‐face;
• communicates
with
influential
bloggers
and
monitors
social
media
outlets
as
well.
This proposal is intended to give a general plan for what will be determined “Phase I” of the TLDC’s
roll out media campaign to introduce the concept of a Working Waterfront in Troy. Adjustments and
evaluation will be ongoing.
WORK SAMPLES:
For work samples and more information about Duncan Crary, visit: http://DuncanCrary.com
###
15 First St. Fl. 3, Troy, NY, 12180 | Tel: 518-274-2723 | Email: DCC@DuncanCrary.com | www.DuncanCrary.com
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A daily email when new agendas and minutes are posted.