Tourism Business Improvement District Meeting

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING AGENDA 6136 Adobe Road Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org Thursday, October 19, 2017 REGULAR SESSION AGENDA 4:00 P. M. AGENDA 4:00 p.m. CALL TO ORDER Pledge of Allegiance. Roll Call. PRESENTATIONS - NONE BUSINESS 1 Approval of Minutes form TBID Meeting on September 19, 2017. 3-5 TBIDM20170919 PUBLIC COMMENTS DISCUSSION AND POTENTIAL ACTION ITEMS 1 Request for proposal (RFP) for Website Redesign and Social Media Marketing. 7 - 13 Review and approve the proposed RFP for Website Redesign and Hosting for the tourism website Visit29.org. and the proposed RFP for Social Media and Digital Marketing for the Visit29! Destination, as presented by the subcommittee. 2017 Visit29 RFP Website 2017 Visit29 RFP Social Media 2 Tourism Marketing Plan & Budget 15 Review and discuss any changes or updates to the Tourism Marketing Plan and Budget for 2017-2018. 2017-2018 TBID Tourism Marketing Budget Page 1 of 15  3 Tourism Marketing Requested Items Review and discuss items requested from the previous TBID meeting: Billboard and Electronic Billboard Costs, including Lear at Hwy. 62 arrangement with Lamar. BOARDMEMBER COMMENTS MARKETING SPECIALIST COMMENTS FUTURE AGENDA ITEMS ADJOURNMENT It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367-4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting. This notice of agenda is hereby certified to have been posted on or before 10:00 a.m., October 16, 2017. Cindy Villescas, City Clerk Time/Date Page 2 of 15  TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT SPECIAL MEETING MINUTES City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org Tuesday, September 19, 2017 SPECIAL MEETING MINUTES CALL TO ORDER – Chair Mehta called the meeting to order at 4:05 p.m. Pledge of Allegiance – Assistant City Manager Bowden led the Pledge of Allegiance. Roll Call – The following TBID Advisory Boardmembers were present: Congdon, Dusastre, Graskowiak, Maharaj, Mehta. PRESENTATIONS – None BUSINESS 1. Approval of Minutes from the TBID Meeting held on September 13, 2017. A motion was made by Vice Chair Congdon, seconded by Boardmember Graskowiak to approve the Meeting Minutes for September 3, 2017, as submitted. All in favor. Meeting Minutes were approved. PUBLIC COMMENTS Boardmember Maharaj reported on “Filmchella” Sept. 29-30, a film festival at Roadrunner Dunes Golf Course, with 60 titles, food vendors, music. Golf course will provide beer/wine. Event organizers lost their contract with JT Retreat Center, and they came to Twentynine Palms looking for an alternate venue. They need support to promote the event. DISCUSSION AND POTENTIAL ACTION ITEMS 2. Marketing Plan Review and discuss changes and updates to the Tourism Marketing Plan for 2017-2018. Vice Chair Congdon noted that the new “29!” logo needs to be added to the cover. She also commented that we have the most “diverse lodging market,” not necessarily the “largest” anymore, considering the hundreds of new Joshua Tree VHRs, and the wording in the plan was corrected accordingly. Boardmember Dusastre said she liked the addition of several local organizations to the Partnerships-Organizations section, and agreed that a short description needs to be added for each organization. Boardmember Maharaj questioned “helping our communities by providing a living wage…” in the Sustainability section (Page 21). Chair Mehta suggested changing the wording to: “…by providing jobs to local residents and supporting organizations…” A motion was made by Boardmember Maharaj, seconded by Boardmember Dusastre, to accept the Tourism Marketing Plan with edits as presented and changes as mentioned. All in favor. Page 3 of 15 3. Tourism Marketing Requested Items Review and discuss items requested from the previous TBID meeting, the IPW notebook and Desert Magazine media kit. After discussion by the board, Chair Mehta suggested waiting on IPW 2018 in Denver and deferring the decision to next year, when IPW 2019 will be in Anaheim and when the board will have a bigger budget and the city will have a more established brand. Desert Magazine media kit was reviewed and discussed; 67,643 readers, digital version also available, wide print distribution in Coachella Valley and surrounding region, including visitor centers. Boardmember Graskowiak recommended starting with six ads instead of ten, promoting the events and the brand; consensus to do 6 ads x $485/ad. Chair Mehta commented that the board had requested information about electronic billboards and the city property and arrangements with Lamar. Assistant City Manager Bowden will check. 4. Joshua Tree Gateway Communities (JTGC) Receive report from JTGC Chair and review the revised JTGC budget for 2017-2018 and JTGC request for $25,000. Jerry Mattos gave a report on the FG Creative analysis of the JTGC Tourism Committee’s Marketing Process. They were favorable on website, social media, using local people to develop content, attractions were presented well, etc.; not good with personnel issues and not effective at local partnerships. Regarding target marketing of 22M people in LA area, they said JTGC should also be promoting to visitors to Coachella Valley, within 50-mile radius; need to verify demographics. No need for a Director anymore because they will control through FG Creative. Jerry handed out a new budget, totaling $110,125.69. Ashley Smith shared a virtual tour of the JTGC website, www.visitjtgc.com, with 1,500 to 2,000 monthly unique visitors; and she talked about their email database of 6,000. 5. Tourism Marketing Budget 2017-2018 Review, discuss, finalize and approve the proposed Tourism Marketing Budget for 2017- 2018 to be forwarded to the City Council. The board discussed the proposed Tourism Marketing Budget. 1. The board agreed on Alternative 1, the budget without IPW 2018 in Denver, and agreed to revisit the subject next year for IPW 2019 in Anaheim; budget total $108,185. 2. The board agreed to Desert Magazine print ads for promoting events and the brand, buying 6 ads x $485/ad for a total of $2,910, instead of $3,750, thereby reducing the line item by $840. Revised budget total $107,345. 3. The board agreed on adding a 10% general contingency, or $10,000, to the budget. Revised budget total $117,345. 4. Regarding Joshua Tree Gateway Communities request for $25,000, Boardmember Graskowiak suggested $15,000. Chair Mehta suggested $5,000, Vice Chair Congdon suggested $6,250 quarterly No consensus was reached. 5. Chair Mehta called for a motion. A motion was made by Boardmember Maharaj to not include the JTGC in the budget, no second. Motion failed. ACTION: A motion was made by Chair Mehta, seconded by Boardmember Graskowiak, to approve the Tourism Marketing Budget with noted changes—no IPW, Desert Magazine 6 ads, and 10% contingency—for a total of $117,345. Page 4 of 15  The above motion was carried by the following: ROLL CALL VOTE AYES: Congdon, Dusastre, Mehta NOES: Graskowiak, Maharaj ABSTAIN: ABSENT: 6. Internet Marketing Discuss and agree on wording for requests for website, Internet marketing, and social media proposals. The board agreed to defer discussion on the wording for Internet marketing proposals, including website redesign and social media, until the next meeting. Boardmembers Dusastre and Maharaj volunteered to be a subcommittee to craft a Request for Proposals (RFP). They will bring draft RFPs to the next meeting. 7. Meeting Schedule Decide on future meetings of the TBID Advisory Board. Chair Mehta suggested meeting monthly for the first quarter, due to numerous decisions that need to be made. The board agreed to meet on the third Thursday at 4:00 p.m. for October and November, skipping December due to the holiday season and meeting in January. Future meetings of TBID Advisory Board will be October 19 and November 16. January meeting date will be set later. MARKETING SPECIALIST COMMENTS Marketing Specialist Waite briefly reported on the 5th annual Joshua Tree National Park Art Exposition Sept. 16-17, which had attendees from Los Angeles and Palm Springs area this year. FUTURE ITEMS FOR THE AGENDA Consensus by the board to add Boardmember Comments to the future agendas. ADJOURNMENT – Chair Mehta adjourned the meeting at 5;51 p.m. The next TBID Advisory Board meeting will be held on October 19, 2017, at 4:00 p.m., at City Hall. Respectfully submitted, Vickie Waite, Marketing Specialist Page 5 of 15 Page 6 of 15  Visit 29! Twentynine Palms Tourism Business Improvement District (TBID) 6136 Adobe Road, Twentynine Palms, CA 92277 760-367-6799 ext. 1030 www.Visit29.org – Email: Visit29palms@gmail.com Request for Proposals (RFP) Website Redesign Visit 29! Description / Background The City of Twentynine Palms, California, is the north entrance to Joshua Tree National Park and home of Park Headquarters and Oasis Visitor Center. Each year, more than 2.5 million visitors experience the park's nearly 800,000 acres of monolithic rock formations, iconic Joshua trees, serene desert vistas, and brilliant starry nights, and enjoy world-class rock climbing, bouldering, and hiking trails. The city also is a proud neighbor of the Marine Corps Air Ground Combat Center, the world’s largest Marine Corps live- fire training base. Twentynine Palms has more than 650 rooms and offers desert hospitality at a variety of hotels, historic inns, desert motels, vacation rentals, restaurants and pubs. It hosts travelers to the park and the Mojave Desert outback, and serves as a gateway to Mojave Trails National Monument, Mojave National Preserve, Amboy Crater, Route 66, and other desert destinations. The city has an active cultural arts scene; hosts a variety of attractions, including an observatory, a casino, a drive-in theater, a live stage theater, a historical museum, galleries, murals and public art; and is home to the ancient Oasis of Mara, which dates back more than 9,000 years. In 2017, the Twentynine Palms City Council authorized formation of a Tourism Business Improvement District (TBID) to increase tourism marketing and promote the city as an overnight desert destination, with marketing activities funded through a 1.5% room night assessment fee. The TBID is managed by a five-member TBID Advisory Board and a Marketing Specialist, who implements the TBID Marketing Plan and Budget. Fiscal year for the TBID is Oct. 1, 2017 to Sept. 30, 2018. Project Description Visit 29! is now seeking an experienced website developer to redesign Visit29.org, a tourism website. The objective is to move Visit29.org from its current site-sharing home within the City of Twentynine Palms government website, www.29palms.org (www.ci.twentynine-palms.ca.us), and return it to its former status as an independent, stand-alone tourism website, created with a new look, upgraded features, and new web hosting. RFP – Website Visit29.org DRAFT 10/15/2017 Page 7 of 15 Outlined below are the key project goals, and candidates are strongly encouraged to become familiar with the current 2017-2018 Visit 29! Marketing Plan, which can be found at http://www.ci.twentynine- palms.ca.us/tbid. We welcome input and advice on current and innovative technologies that will assist us in designing an upgraded website and achieving our destination marketing goals. All bids should include project timelines. Deadline to submit: November 15, 2017 Please note, Visit 29! will also be seeking proposals for an experienced social media manager, and a mobile app developer. You are welcome to submit bids for multiple projects. Goals 1. Create a visual story about the Visit 29! destination. 2. Build a world-class tourism website that captures a global audience, establishing the City of Twentynine Palms as the destination for travelers who are interested in exploring and experiencing the California Desert. 3. Showcase local attractions and events to the region, with emphasis on engaging our USMC community. Target Audiences 1. Domestic Markets 2. North American Markets 3. International Markets 4. Niche Markets Needs & Wants Needs • Content Management System • Google Analytics Integration • User friendly, responsive & interactive layout for desktop, tablet, and mobile devices • Adequate site storage capacity for images and PDFs • Search tool • Custom, interactive maps • Integrated blog, with ability to subscribe • Multiple call to action forms, with automated email delivery • Live feeds of social channel’s content • Google Translate • Events calendar Wants • Promotional pop-ups • Media page with image gallery Required Skills & Professional Experience Visit 29! is looking for website developers with a minimum of five (5) years of professional experience building websites, with experience in the travel and tourism industry preferred. RFP – Website Visit29.org DRAFT 10/15/2017 Page 8 of 15 Please provide links to at least three examples of websites you have built, along with three professional references. Also include a summary of educational background, and any relevant certifications, along with a business license, if applicable. Communication & Project Management • The TBID Marketing Specialist will oversee this project and will be the primary contact person. • The Marketing Specialist will monitor adherence to the timeline, will oversee quality management of building the website, will provide the content and images for the website, and will be the ongoing website manager using the provided and agreed upon Content Management System software. Budget & Proposed Timelines Proposed Timeline – Following the deadline for submission of bids and proposals on November 15, the TBID Advisory Board will review the proposals and will hold a public meeting to discuss and prioritize submissions and make a selection by November 30. Ideally, the website will be redesigned during December and be ready to launch in early January. Budget – The TBID Budget is included in the Marketing Plan. Of the $50,000 in the Internet Marketing category, $6,040 is earmarked for email marketing and TripAdvisor contract renewals and $43,960 is available for all other services, including website redesign, website hosting, social media marketing, digital marketing and advertising, and mobile apps. Terms & Conditions – The City of Twentynine Palms will create an Independent Contractor or Vendor agreement between the City and the selected contractor, including a Scope of Work provided by the contractor and agreed to by both parties. All invoices for services provided in accordance with the TBID Marketing Plan and Budget will be submitted to the Marketing Specialist, approved by the Marketing Specialist and City Manager, and paid through the City Finance Department on behalf of the Twentynine Palms TBID on a monthly basis or as otherwise indicated in the agreement. Submission of Proposals Proposals and bids may be submitted by mail or electronically to: Visit 29! TBID City of Twentynine Palms 6136 Adobe Road Twentynine Palms, CA 92277 Email: Visit29palms@gmail.com RFP – Website Visit29.org DRAFT 10/15/2017 Page 9 of 15 Page 10 of 15  Visit 29! Twentynine Palms Tourism Business Improvement District (TBID) 6136 Adobe Road, Twentynine Palms, CA 92277 760-367-6799 ext. 1030 www.Visit29.org – Email: Visit29palms@gmail.com Request for Proposals (RFP) Social Media Marketing & Digital Marketing Visit 29! Description / Background The City of Twentynine Palms, California, is the north entrance to Joshua Tree National Park and home of Park Headquarters and Oasis Visitor Center. Each year, more than 2.5 million visitors experience the park's nearly 800,000 acres of monolithic rock formations, iconic Joshua trees, serene desert vistas, and brilliant starry nights, and enjoy world-class rock climbing, bouldering, and hiking trails. The city also is a proud neighbor of the Marine Corps Air Ground Combat Center. Twentynine Palms has more than 650 rooms and offers desert hospitality at a variety of hotels, historic inns, desert motels, vacation rentals, restaurants and pubs. It hosts travelers to the park and the Mojave Desert outback, and serves as a gateway to Mojave Trails National Monument, Mojave National Preserve, Amboy Crater, Route 66, and other desert destinations. The city has an active cultural arts scene; hosts a variety of attractions, including an observatory, a casino, a drive-in theater, a live stage theater, a historical museum, galleries, murals and public art; and is home to the ancient Oasis of Mara, which dates back more than 9,000 years. In 2017, the Twentynine Palms City Council authorized formation of a Tourism Business Improvement District (TBID) to increase tourism marketing and promote the city as an overnight desert destination, with marketing activities funded through a 1.5% room night assessment fee. The TBID is managed by a five-member TBID Advisory Board and a Marketing Specialist, who implements the TBID Marketing Plan and Budget. Fiscal year for the TBID is Oct. 1, 2017 to Sept. 30, 2018. Project Description Visit 29! is looking for a motivated Social Media Specialist to attract and interact with targeted virtual communities and social network users. The primary goal is to employ a creative way of thinking in presenting our brand Visit 29!, a tourism destination, through multiple social media channels. The specialist will create and implement a comprehensive social media strategy through multiple channels, to drive traffic to the Visit29.org website and grow brand awareness, in accordance with the Visit 29! TBID Marketing Plan, which can be found at http://www.ci.twentynine-palms.ca.us/tbid. The RFP Visit29.org DRAFT 10/15/2017 Page 11 of 15 ultimate goal is to ensure the “Visit 29 Palms” social media presence is aligned with our marketing strategies and positively influences local, regional, and potential visitor engagement by exploiting all media marketing roadmaps. 1. Social media specialist should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. 2. Social media specialist should attend events in Twentynine Palms and visit local attractions, eateries, lodging, etc., with the aim of presenting engaging images and stories on social media. 3. Social media specialist should have excellent multitasking skills, organizational skills, and be proficient in photography, videography, writing, and editing. Deadline to submit: November 15, 2017 Please note, Visit 29! will also be seeking proposals for a website developer to redesign the Visit29.org tourism website, and a mobile app developer. You are welcome to submit bids for multiple projects. Responsibilities • Design and implement social media strategies, programs, and campaigns to achieve marketing goals as identified in the TBID Marketing Plan (http://www.ci.twentynine-palms.ca.us/tbid). • Manage, create, and publish original, high quality content that follows our content calendar. Generate, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages the niche tourist markets to Visit 29! • Administer all “Visit 29 Palms” social media accounts ensuring up-to-date content. • Create additional social media channels on Google+, Pinterest, and YouTube, above and beyond current Facebook, Twitter, and Instagram. • Collaborate with Marketing Specialist to create social “buzz” regarding new events, stories, etc. • Prepare weekly and monthly reports on website traffic, social media numbers, and ROI. Continuously improve by capturing and analyzing the appropriate social data/metrics. Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes, insights and best practices, and act on the information. • Monitor SEO and user engagement and suggest content optimization. Set up and optimize pages within each platform to increase the visibility of “Visit 29 Palms” social content. • Create Event notices for followers to receive event details on events that Visit 29! will be hosting. • Ensure that Visit 29! events are submitted to and listed in all local and regional online calendars, and submitted to other calendar sites such as San Bernardino County EDA (California Outdoor Playground), Greater Palm Springs CVB/Visit CA Deserts, and Visit California. • Stay up-to-date with new digital technologies and social media best practices. • Manage Visit 29! reputation on social media channels. Assist with crisis management, bad reviews, and negative news communications. • Identify key players, such as influencers, and coordinate actions and stories. • Assist with leads and databases for digital newsletters, including media/travel writer lists. Required Skills & Professional Experience • Bachelor’s degree or Certification(s) in Internet marketing or related fields. RFP Visit29.org DRAFT 10/15/2017 Page 12 of 15  • Three (3+) years’ experience in digital marketing and social media, or proven working experience in social media marketing or as a digital media specialist. • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, etc.) • Knowledge of online marketing and good understanding of major marketing channels. • Hands on experience using social media for brand awareness. • Understanding of social media metrics and algorithms; able to interpret the results and take action to increase effectiveness of social media campaigns. • Strong written and verbal communication skills, e.g. excellent consulting, writing, editing (photo/video/text), presentation and communication skills, fluency in English. • Ability to build content to build target audience preferences. • Familiarity with web design and publishing, adequate knowledge of web development, CRO and SEO, as well as Photoshop and video editing programs. • Excellent multitasking skills, positive attitude, detail and customer oriented with good organizational ability. Communication & Project Management • The TBID Marketing Specialist will oversee this project. • The TBID Marketing Specialist will provide a master content calendar of all seasonal and annual events, as well as a list of local attractions and assets to be promoted. • Monthly reporting should be supplied to the Marketing Specialist, who will oversee quality management of the social media marketing and will monitor metrics and results, etc. Budget & Proposed Timelines Proposed Timeline – Deadline for submission of bids and proposals is November 15, after which the TBID Advisory Board will review the proposals and will hold a public meeting to discuss submissions and make a selection by November 30. The new social media marketing campaign will begin in January with the launch of the redesigned website, Visit29.org. Budget – The TBID Budget is included in the Marketing Plan. Of the $50,000 in the Internet Marketing category, $6,040 is earmarked for email marketing and TripAdvisor contract renewals and $43,960 is available for all other services, including website redesign, website hosting, social media marketing, digital marketing and advertising, and mobile apps. Terms & Conditions – The City of Twentynine Palms will create an Independent Contractor or Vendor agreement between the City and the selected contractor, including a Scope of Work provided by the contractor and agreed to by both parties. All invoices for services rendered will be submitted to the Marketing Specialist, approved by the Marketing Specialist and City Manager, and paid through the City Finance Department on behalf of the Twentynine Palms TBID on a monthly basis. Submission of Proposals Proposals and bids may be submitted by mail or electronically to: Visit 29! TBID City of Twentynine Palms 6136 Adobe Road Twentynine Palms, CA 92277 Email: Visit29palms@gmail.com RFP Visit29.org DRAFT 10/15/2017 Page 13 of 15 Page 14 of 15 Twentynine Palms Tourism Business Improvement District - FY 2017-2018 Budget TOURISM MARKETING 2017-18 TRAVEL SHOWS Budget Feb.2018 LOS ANGELES Travel & Adventure Show 2018 (Feb.24-25) Prepaid Expenses: Booth Equipment 6'x42"Counter $270, Cartload In/Out $80 $350.00 Expenses: Hotel+Prk$1020,Meals$165,Car$335/Gas$40,CCParkg$40 $1,600.00 LOS ANGELES Travel & Adventure Show 2019 (Prepay for 2019) $3,170.00 Jan.2018 SAN DIEGO Travel & Adventure Show 2018 (Jan.13-14) Booth $3,695 $0.00 Expenses: Booth Equipment 4'x42"Counter $195, Cartload In/Out $80 $0.00 Expenses: Hotel+Prk$725,Meals$100,Car$335/Gas$40 (VisitCADeserts booth) $1,200.00 May2018 IPW International, VisitCADeserts, Expenses (Denver2018, Anaheim2019) $0.00 $6,320.00 TRADE CONVENTIONS Jan.2018 CaliforniaTravelAssn. Membership (<$1M in tourism revenue = $450/yr.) $450.00 May2018 CalTravelSummit ($799Reg+$85TBID+Exp=$1,600) (SD May29-June1) $1,600.00 April2018 San Bernardino County EDA Tourism Summit (SB/JT/LkArrowhd) Exp. $300.00 $2,350.00 TOURISM PRINT ADS Nov.2017 Sunset Magazine, Travel Directory ad, Jan. issue ($1,750x3) (315K) $1,750.00 Dec.2017 Sunset Magazine, Travel Directory ad, Feb. issue ($1,750x3) (315K) $1,750.00 Jan.2018 Sunset Magazine, Travel Directory ad, Mar. issue ($1,750x3) (315K) $1,750.00 California Road Trips , VisitCalifornia annual Sunset insert ($3,250) (1M) $3,250.00 $8,500.00 REGIONAL PRINT ADS July2017 Hwy 62 Art Tours Catalog, Oct. full-page Patron Sonsor ad (10K) $1,250.00 Oct.2017 "Off the Grid" Visitor Magazine (HDPublishing 1/4-pg ad @$195) $195.00 March 2018 "Off the Grid" Visitor Magazine (HDPublishing 1/4-pg ad @$195) $195.00 Nov.2017 Desert Magazine (The Desert Sun insert, 1/4-pg @$485 x6 issues) $2,910.00 Apr. 2018 CaliforniaWelcomeCenter, 29 Palms backlit panel ad, brochure, web ad+link $225.00 $4,775.00 MARKETING SUPPLIES 2017-2018 Office supplies/labels/printer ink/paper/envelopes/stamps/copies etc. $1,000.00 Jan.2018 Travel Show Giveaways: (Pens1000@.32+/.77+); (Totes@2.45+) $1,225.00 Jan.2018 Travel Show Supplies: Postcard/RackCard holders, Plastic bins, other $60.00 Jan.2018 Printing: Drawing entry forms (30 pads@50/pad=1,500) $50.00 Jan.2018 Printing: Visit29 Bookmarks/Handouts (50sheets11x17,10-up=500) $30.00 Oct..2017 Business cards (500 @$35) $35.00 Marketing Equipment $3,000.00 $5,400.00 INTERNET MARKETING & WEBSITE REDESIGN Website redesign & website hosting, Internet marketing & advertising, $43,960.00 Social Media, Email Marketing, Banner Ads, Mobile Apps, etc. ConstantContact Email Marketing fee (501-2500 names) (April 2017-2018) Prepaid March 2018 ConstantContact Email Marketing fee (501-2500 names) (April 2018-2019) $540.00 TripAdvisor.com PremiumDestinationMktg sponsorship (May2017-May2018) Prepaid April 2018 TripAdvisor.com PremiumDestinationMktg sponsorship (May2018-May2019) $5,500.00 $50,000.00 Subtotal Tourism Marketing: $77,345.00 CONTRACT SERVICES Oct.2017 Marketing Specialist: Implement Marketing Plan & Budget; Manage Mtgs. $30,000.00 Manage Visit29.org website, Internet marketing, Email marketing, Media, FAMS, Travel/Trade Shows. Design/produce web/print ads, brochures/maps. Maintain Photo Inventory, Stories, Blogs. Manage office, supplies, metrics. Contract Services: $30,000.00 TOTAL Tourism Marketing + Contract Services: $107,345.00 Oct.2107 Contingency: Contingency Fund: +/- 10% of Total $10,000.00 $10,000.00 TOTAL BUDGET: $117,345.00 Budget Approved by TBID Advisory Board 9/19/2017 Page 15 of 15