Twentynine Palms Tourism Business Improvement District Meeting

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING AGENDA 6136 Adobe Road Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org Thursday, November 19, 2020 REGULAR SESSION AGENDA 3:30 P. M. CALL TO ORDER Pledge of Allegiance. Roll Call. CHANGES TO AGENDA PRESENTATIONS BUSINESS 1. Update on COVID-19 County dashboard, and new resources and relief programs for 3-6 businesses. Visit 29 Palms TBID COVID-19 Updates 2. Approval of Meeting Minutes for October 29, 2020. 7 - 33 Twentynine Palms Tourism Business Improvement District Meeting - 29 Oct 2020 - Minutes - Pdf PUBLIC COMMENTS DISCUSSION AND POTENTIAL ACTION ITEMS 3. Review of Visit 29 Palms TBID's FY 2019-2020 Results. 35 - 40 Visit 29 Palms TBID Year-End Rev Results FY 2019-2020 4. Visit 29 Palms TBID Marketing Activity Update for Q1. 41 - 47 Visit 29 Palms TBID Q1 Marketing Activities Update Page 1 of 47 BOARDMEMBER COMMENTS DIRECTOR OF MARKETING COMMENTS FUTURE BOARDMEMBER INITIATED ITEMS ADJOURNMENT It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367-4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting. This notice of agenda is hereby certified to have been posted on or before 3:30 p.m., November 16, 2020. Cindy Villescas CMC, City Clerk Time/Date Page 2 of 47  29 Palms Tourism Business Improvement District November 19, 2020 Page 3 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  COVID-19 Resources for Employers www.SBCovid19.com Residents of San Bernardino County may call the COVID-19 hotline at (909)387-3911 for general information and resources about the virus, Monday through Friday, 9 a.m. to 5 p.m. or contact the County by email at: coronavirus@DPH.sbcounty.gov Page 4 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  COVID-19 Dashboard San Bernardino County | As of November 16, 2020 Page 5 of 47 Source: https://sbcph.maps.arcgis.com/apps/opsdashboard/index.html#/44bb35c804c44c8281da6d82ee602dff Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  COVID-19 Business Relief Programs – City of Twentynine Palms The City of Twentynine has announced two new programs to help support local businesses who have been impacted by the ongoing COVID-19 pandemic: 1. Outdoor Business Operations Assistance Program: Business owners who have invested in transitioning to outdoor operations can apply for reimbursement of up to $5,000 2. Emergency Rental Assistance Program: Commercial tenants financially impacted by COVID-19 can apply for up to $5,000 in rent assistance to prevent eviction. For full details of these new assistance programs, including information on eligibility and applications processes, please visit the City of Twentynine Palms website at www.29palms.org Page 6 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT REGULAR MEETING MINUTES City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org October 29, 2020 CALL TO ORDER: Chair Mehta called the meeting to order at 3:35 p.m. Pledge of Allegiance: Led by Boardmember Maria Quinteros Roll Call: The following TBID Advisory Boardmembers were present: Quinteros, Grunt, Maharaj, Mehta CHANGES TO AGENDA A presentation by Jeri Reagan of Rasta Rita Cantina was added to the presentations on the agenda. PRESENTATIONS 1. Eric Menendez, Desert Beacon, Inc. Eric presented an introduction and overview of the newly established short-term vacation rental management company, Desert Beacon, Inc. Their goal is to foster the spirit of eco-stewardship while offering vital services to the local community to whom they pledge to provide a living wage, paid time off, employee benefits, and opportunities for professional growth. The Desert Beacon's short-term rental management and support services include maintenance and upkeep, guest services, cleaning, and emergency response, plus access to no booking or service fee direct booking engine. For more information, please see the attached presentation or visit: www.thedesertbeacon.com The Desert Beacon Presentation 2. Jeri Reagan, Rasta Rita Cantina Jeri Reagan presented an introduction and overview of the newly established and opened event venue called Rasta Rita Cantina, located in downtown 29 Palms at 73662 Homestead Drive. Proudly Veteran and family owned, Rasta Rita Cantina is a sister company to Rasta Taco and Rasta Rita Margarita Truck. With over 14- years of experience in the food and beverage industry, the owners are thrilled to have set up a home base in 29 Palms, and have successfully hosted one private event already. Jeri provided an overview of their newly remodeled space and the types of events they can host, as well as an overview of their catering menu pricing. For more information, please visit: http://www.rastaritacantina.com/ BUSINESS 3. Approval of Minutes for Meeting held on September 17, 2020. A motion was made by Chair Mehta, seconded by Boardmember Quinteros to approve the TBID's marketing plan and budget for FY 2020-2021. The above motion was carried by the following: ROLL CALL VOTE: YES: Grunt, Maharaj, Quinteros, Mehta 4. Local COVID-19 Update Visit 29 Palms - COVID19 Update Page 1 of 27 Page 7 of 47  Twentynine Palms Tourism Business Improvement District Meeting October 29, 2020 PUBLIC COMMENTS Veno Nathraj, Owner/Operator of Oasis Inn & Suites and America's Best Value: Nathraj reminded the TBID Advisory Board, staff, and City Manager, that at the September 16 City Council meeting he requested a 90-day delay in the reauthorization of the Visit 29 Palms TBID organization, questioning how the TBID was adding value. He listed the TOT and TBID revenue results from previous years, highlighting the contrast between the growth short-term vacation rentals are seeing to the decline hotels are seeing. Nathraj referenced the make-up of the TBID Advisory Board, suggesting the current make up is not balanced as some hotel owners also operate short-term vacation rentals. Nathraj did not see the printed ad in the local newspaper that announced the TBID reauthorization public hearing and would like the TBID Advisory Board to ask City Council on his behalf to delay the start of the organizations fourth year. While Nathraj questioned the value of what the TBID is currently doing, he stated that he would be willing to contribute 5% instead of the current 1.5% tourism tax to make it self-sustainable. DISCUSSION AND POTENTIAL ACTION ITEMS 5. Visit 29 Palms Marketing Update - October 2020 Visit 29 Palms - October Marketing Update BOARDMEMBER COMMENTS - None DIRECTOR OF MARKETING COMMENTS TBID Director of Marketing Dusastre shared several other updates with the TBID Advisory Board regarding the great news that Mojave Trails National Monument's iconic Amboy Crater has received a new designation, and on October 22 was added to the National Recreation Trails System. Visit 29 Palms worked in partnership with the Bureau of Land Management on the application and submitted a letter of support to accompany their application. Dusastre also confirmed two signature events in 29 Palms are a go, and this will be the 79th annual Weed Show at the Old Schoolhouse Museum, and 8th Joshua Tree National Park Art Exposition at the 29 Palms Art Gallery. The Hilltoppers will be celebrating their 75th anniversary and will be here for the AMA NGPC National Grand Prix at the 29 Palms Motorsports Complex on November 28 & 29. FUTURE BOARDMEMBER INITIATED ITEMS - None ADJOURNMENT – Chair Mehta adjourned the meeting 5:04 p.m. Respectfully submitted, Breanne Dusastre TBID Director of Marketing Page 2 of 27 Page 8 of 47  Desert Beacon, Inc. Proudly Serving the Joshua Tree Gateway Communities Page 3 of 27 Page 9 of 47 6530 Split Rock Ave Page 4 of 27 Page 10 of 47  Our Mission Mission Statement At Desert Beacon our mission is to balance the unique needs of our local Joshua Tree Gateway area community with the needs of the property owners and the many visitors they host annually. Our goal is to foster the spirit of eco-stewardship and offer services which are vital to the local community members to whom we pledge to provide a living wage, paid time off, employee benefits, and opportunities for professional growth within our organization. We are also proud to work with local property owners and host to ensure that the guests we serve are well taken care of and are provided the resources they need to ensure that tourism can continue to be a sustainable part of our local economy Page 5 of 27 Page 11 of 47  Our Services STR Management/Support Front Desk / Local Retail and Meeting Location • Property Management • Locally-sourced items to • Maintenance/Upkeep support tourism/local vendors. • Guest Services • Drop in lobby for • Cleaning guest/visitor support. • Emergency Response • Community meet up point. Page 6 of 27 Page 12 of 47  Our Retail Center THE HUB Page 7 of 27 Page 13 of 47  THE HUB Our Retail Center We have products from our locally sourced vendors on ● display for purchase. We plan to have grab and go snacks available. ● ●15% of our sales made on these products is donated to charity. We are moving in a direction to become a community ● meeting spot. Page 8 of 27 Page 14 of 47  ​ The De e Beac ​ Direc Booking Pla form B D c . S a L ca . G L ca . T D B ac c bac c .W b c , a NO BOOKING FEES a NO SERVICE FEES a b a a a . W a ab c c a a b a , a a ab a a b c ac b ca - a c -ba a a . Eac a ac a a a c c , a a a -b a a ab ca c c a a a . I a - . T , 24/7 ca R a ,a aa a ,c a a ca b T D B ac c ca T Pa , Ca a. O c a 7 a. . 7 . . a ,a a a a a ab -ca 24 a a b ca a a a a a . T D B ac c c a : ● C c a a a b a a CDC c a a c a COVID-19. ● C c c , ca a a a c . ● A c c a F D aF -S a H a a ab a a a ca a / b. ● F -a - a c c a a a a b a c c . ● A c C C C . O a ba a c ca c a . S b c a a ca bac . Page 9 of 27 Page 15 of 47 Page 10 of 27 Page 16 of 47  Some of our clients… Persia - 29 Desert Lover’s Lodge - Pavo Real - 29 Daydream – JT/29 JT/29 Little Red Luna Vista - JT Vista Lomita - JT Bungalow – JT/29 Page 11 of 27 Page 17 of 47  Some of our clients… Pioneertown The Orb - JT Spin & Margie’s - JT Motel - PT Desert Beacon The Red Dog The Red Cabin - PT Ranch - YV Saloon - PT Page 12 of 27 Page 18 of 47  29 Palms Tourism Business Improvement District October 29, 2020 Page 13 of 27 Page 19 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  COVID-19 Update – State of California State-wide tier assignments as of August 29, 2020. State-wide tier assignments as of October 20, 2020. Page 14 of 27 Source: https://covid19.ca.gov/safer-economy/ Page 20 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  COVID-19 Update - San Bernardino County San Bernardino County remains in purple tier as of October 26, 2020. Source: https://sbcph.maps.arcgis.com/apps/opsdashboard/index.html#/44bb35c804c44c8281da6d82ee602dff Page 15 of 27 Page 21 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  COVID-19 Update - Morongo Basin COVID Cases by Community COVID Testing by Community Morongo Basin Totals: Morongo Basin Totals: Yucca Valley Yucca Valley 29 Palms 29 Palms Pioneertown Pioneertown Morongo Valley Morongo Valley Landers Landers Joshua Tree Joshua Tree 0 200 400 600 800 1000 1200 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Outbreak Cases Community Cases Total Cases Total Tests Population Source: https://sbcph.maps.arcgis.com/apps/opsdashboard/index.html#/44bb35c804c44c8281da6d82ee602dff Page 16 of 27 Page 22 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  COVID-19 Update – City of Twentynine Palms The City of Twentynine has announced two new programs to help support local businesses who have been impacted by the ongoing COVID-19 pandemic: 1. Outdoor Business Operations Assistance Program: Business owners who have invested in transitioning to outdoor operations can apply for reimbursement of up to $5,000 2. Emergency Rental Assistance Program: Commercial tenants financially impacted by COVID-19 can apply for up to $5,000 in rent assistance to prevent eviction. For full details of these new assistance programs, including information on eligibility and applications processes, please visit the City of Twentynine Palms website at www.29palms.org Page 17 of 27 Page 23 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020. Page 18 of 27 Page 24 of 47  29 Palms Tourism Business Improvement District October 29, 2020 Page 19 of 27 Page 25 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  Western States Virtual Travel Expo October 14, 2020 As travelers are looking for destinations and experiences closer to home, the Western States Virtual Expo connects travel advisors with partners representing the best of the West. Visit 29 Palms was able to participate as a partner in the Visit California Deserts booth with the Greater Palm Springs CVB, which was made possible thanks to Visit California and its rural grant program. Total Event Registration: 2,105 Unique Event Attendees: 1,190 Average Unique Booth Attendees: 335 Visit California Deserts Booth Attendees: 391 7 prescheduled appointments for Visit California Deserts 71 virtual chats initiated throughout event by Visit 29 Palms 104 Link Clicks to www.visit29.org/lodging/ 115 Link Click to www.visit29.org/plan-your-trip/ 112 Link Clicks to www.visit29.org/explore/ 120 Link Clicks to Discover the Mojave Desert/Amboy Crater Video 451 total link clicks to Visit 29 Palms material Page 20 of 27 Page 26 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  Western States Virtual Travel Expo October 14, 2020 Page 21 of 27 Page 27 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  Q1 Marketing Programs Month-To-Date Google Ad Results Paid Social: October 1-26, 2020 Monthly Google Ad budget: $150 Targeting: Southern California Drive Markets (Los Angeles, San Diego, Orange County, Riverside County, Ventura County, San Bernardino County) • Impressions: 9,030 • Clicks: 384 • Click Through Rate: 4.25% • Cost Per Click: $0.42 Page 22 of 27 Page 28 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  Q1 Website Performance Overview Month-To-Date Results Site Users by Top City Location: 12% Los Angeles (+1%) 5.9% Twentynine Palms (-1.25%) 5% Yucca Valley (-3%) 4.9% San Diego (-4.7%) 57% 57% 58% 3.2% Ontario (+1.6%) 2% Irvine (+1%) 1.5% San Francisco (+0.5%) 1.2% New York (+0.5) 0.04 50% 0.35 Outbound Link Clicks: 1,144 Lodging: 531 (+18%) Attractions: 134 (-76%) :44 8% COVID resources: 106 Restaurants: 83 (+25%) National Park/Monument: 35 (-68%) Page 23 of 27 Page 29 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  Q1 Marketing Programs Month-To-Date Social Media Results Paid Social: October 1-26, 2020 Monthly budget Facebook/Instagram: $150 Targeting: Southern California Drive Markets (LA, SD, Orange County, Riverside County, SB County) • Impressions: 7,158 • Reach: 4,866 • Post Engagement: 141 • Link Clicks: 120 • Click Through Rate: 2.46% • Cost Per Click: $0.35 Organic Social: October 1-26, 2020 • Facebook Reach: 7,158 (+241% vs Sept) • Instagram Reach: 2,190 (+ 36% vs Sept) • Twitter Reach: 4,574 (-44% vs Sept) • Total Organic Reach: 13,902 (+15% vs Sept) Page 24 of 27 Page 30 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  29 Palms Visitor Center Month-to-Date Operations & Visitation Update Hours of Operations: Open 22 hours/week Wednesday through Friday, 10am – 4pm Saturdays, 8am-1pm Staffing Breanne is currently covering 17 hours/week Copper Mountain College intern covering 5 hours/week Month-to-date Visitation October 1-3 October 14-17 • Visitors: 21 • Visitors: 38 • Phone Calls: 18 • Phone Calls: 12 • Online Inquires: 4 • Online Inquires: 12 October 7-10 October 21-24 • Visitors: 28 • Visitors: 60 • Phone Calls: 19 • Phone Calls: 22 • Online Inquires: 7 • Online Inquires: 5 Visitation from: Los Angeles, Ventura, Phoenix, San Diego, Page 25 of 27 Palm Springs, Temecula, Redlands, Pasadena, Santa Monica Page 31 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  Visit 29 Palms Partner Program Progress Update October Updates: • Full program details now available on Visit29.org • Square account has now been synced to allow for partners to pay online • Development of partner invoice/contract now completed • New partner portal still under development November Action Plan: • Prioritize outreach; 1-2 hours/day to work through call list • Complete setup of partner portal www.visit29.org/29-palms-partner-plans/ Page 26 of 27 Page 32 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020.  Sample imagery as part of Visit 29 Palms 10-image inventory Original Photography by Jack Fusco Contract Services Update - Jack Fusco Stargazing/Astrophotography Collaboration October Updates: • Photoshoots completed in Joshua Tree National Park, Amboy Crater National Natural Landmark, and the Kelso Sand Dunes • Image selection finalized (10 assets total) • Outline for Visit29.org web/blog content finalized • Current stargazing page on Visit29.org in the process of being update November Action Plan: • Content for Visit29.org website/blog copy to be completed and delivered • Timelaspe video and full-resolution image files to • be delivered and published to Visit29.org • Social media posts to be coordinated/executed • with launch of new material going live on Visit29.org Page 27 of 27 Page 33 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: October 29, 2020. Page 34 of 47  TBID Revenue Results & Future Forecasting FY 2019-2020 Page 35 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  TBID Revenue Results: FY 2019 - 2020 70,000 $57,826 $57,971 60,000 +12% +20% 50,000 $47,918 $44,661 +7% -31% $37,197 $37,732 40,000 -30% $32,885 -9% 30,000 -44% $24,281 $20,239 20,000 -54% +191% $9,908 $7,699 $8,604 10,000 +37% -20% +22% 0 Q1 Oct - Dec Q2 Jan - March Q3 April - June Q4 July - Sept Total Hotels VHR's Year-End Total: $193,343 (-14% YOY) Page 36 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  What does the future of travel look like in California? 5-Year Outlook California Travel-Related Spending & Visitation Forecast •Tourism spending in California is expected to drop to $66.1 billion in 2020, less than half of the 2019 total, erasing a decade of growth. •Travel-related spending from Domestic visitors is expected to recover to 74% of 2019 levels in 2021, while International spending will only recover to 54%. •Overall, Leisure spending could recover to 85% of 2019 levels in 2021, while spending from Business-related travel will only recover to 56%. •Travel-related spending in California is not expected to reach pre-coronavirus levels until 2024. Page 37 of 47 Source: Tourism Economics Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  California Regional Lodging Forecast By State, Gateway Region, Other Region Source: STR; Tourism Economics Gateway Regions: Los Angeles, Orange County, San Diego, San Francisco Bay Area Other Regions: Central Coast, Central Valley, Deserts, Gold Country, High Sierra, Inland Empire, North Coast, Shasta Cascade Page 38 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  California Regional Lodging Forecast Desert Region Page 39 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  California Travel-Related Spending & Visitation Forecasts Major Takeaways •The economic recovery is well underway, but its speed and durability are now in question with fiscal aid dwindling, flu season fast approaching and election uncertainty rising. •2020 analysis assumes a context of regional outbreaks and continued region-specific implementation of restrictions such as physical distancing and limitations on group gatherings, results in very low levels of traditional types of group events. •2021 analysis assumes substantial progress against Covid-19 is made during the first half of 2021 (e.g., improved testing, contact tracing, therapeutics, masks, treatment capacity, and other advances). Also, one or more safe and effective vaccines are assumed to become available, contributing meaningfully to disease suppression by the middle of 2021. •2022 to 2024 analysis assumes strong recovery in group demand as the economy steadily recovers, and as event planning and corporate spending horizons improve. •Occupancy rate for California is forecast to grow 24.6% in 2021, following a 36.4% projected decline in 2020. Occupancy will be at 94% of 2019 levels in 2023. •ADR in California is forecast to grow 9% in 2021, following a 24.2% projected decline in 2020. Page 40 of 47 •Uneven recovery is expected as Gateway regions will be slower to rebound relative to the rest of California regions. Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  Marketing Activities Update: Q1 October – December 2020 Page 41 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  Q1 Goals & Objectives • Help ensure visitors and partners understand current local guidelines and regulations • Promote safe and responsible travel • Targeted digital marketing programs focused exclusively on southern California drive markets • Running themes centered around road trips, National Parks, and safe travel Page 42 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  Q1 Marketing Programs: Search Paid Search Results: November 1 – 15, 2020 • Impressions: 3,050 • Clicks: 274 • Click Through Rate: 8.97% • Cost Per Click: $0.72 Targeting: Southern California Drive Markets (Los Angeles, San Diego, Orange County, Riverside County, Ventura County, San Bernardino County) Outbound Link Clicks: November 1 – 15, 2020 • Total Outbound Link Clicks: 594 (-7%) • Lodging: 289 (-10%) • Restaurants: 56 (+40%) • Attractions: 76 (-15%) • COVID-19 Safety: 85 Page 43 of 47 % change based on comparison between Nov 1-15 results in 2019 and 2020 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  Q1 Marketing Programs: Social Media Paid Social: November 1 – 15, 2020 Targeting: Southern California Drive Markets Driving traffic to: www.visit29.org/lodging Month-to-date results: • Impressions: 5,037 • Reach: 4,097 • Link Clicks: 93 • Cost Per Click: $0.32 Organic Social: November 1 – 15, 2020 • Facebook Reach: 6,800 • Instagram Reach: 2,497 • Twitter Reach: 1,380 • Total Organic Reach: 10,677 Page 44 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  Q1 Key Project Updates Partner Program Blogger/Influencer Partnerships & Campaign Co-ops • Outreach continues for • Copy for website and blog • Working collaboratively Visit 29 Palms partner finalized and delivered; with the Greater Palm program; program pitched images edited and Springs CVB to develop to 19 hospitality focused delivered; in final planning and share 29 Palms related businesses to-date; phase, set to launch this content for @VisitCADeserts week social media channels • Overall feedback is positive, but for many this isn’t the • Web/Blog launch will be • Continuing to monitor and right time to start. Currently supported on social with respond to Visit California have 2 lodging partners two takeovers with PR submission opportunities; enrolled @JackFusco pitched the 29 Palms Astronomy Club in response • Full details available online: • Stay tuned, exciting to November’s private www.visit29.org/29-palms- updates coming soon to: tours/experience theme partner-plans www.visit29.org/attractions/ stargazing Page 45 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  Q1 Upcoming Events AMA NGPC National Grand Prix Championship District 37 Big 6 Grand Prix Series 29 Palms Motorsports Complex November 28 & 29, 2020 Page 46 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.  Q1 Upcoming Events Atlas Obscura & Nissan Present Rogue Routes Sky’s The Limit Observatory & Nature Center Saturday, December 19, 2020 Learn more: www.atlasobscura.com/rogue Page 47 of 47 Visit 29 Palms Tourism Business Improvement District Meeting: November 19, 2020.