Twentynine Palms Tourism Business Improvement District Meeting - Special Meeting

TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT SPECIAL MEETING AGENDA 6136 Adobe Road Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org Thursday, March 7, 2019 SPECIAL MEETING AGENDA 4:00 P. M. CALL TO ORDER Pledge of Allegiance. Roll Call. PRESENTATIONS 1. Shop and Dine 29 - Presentation by Anna Tyson and Robbie Cooper 2. Desert Institute at Joshua Tree National Park - Presentation by Kevin Wong 3. Marine Corps Community Services (MCCS) - Presentation by Kathryn Crank and Taryn Crane. BUSINESS 4. Approval of TBID meeting minutes for February 7, 2019. 3-4 Twentynine Palms Tourism Business Improvement District Meeting - Special Meeting - 07 Feb 2019 - Minutes - Pdf PUBLIC COMMENTS DISCUSSION AND POTENTIAL ACTION ITEMS 5. Video Production - Selection of potential video production company for Visit 29. 5 - 16 Hi Desert Films JNS Next The Adventure Team 6. Visitor Center - Review and Approve Agreement for Services between the Twentynine Palms Chamber of Commerce, Tourism Business Improvement District (TBID) and City of Twentynine Palms. 7. Branding of Visit 29 8. Event Sponsorships - Discuss of potential event sponsorship opportunities. Page 1 of 16 BOARDMEMBER COMMENTS MARKETING SPECIALIST COMMENTS FUTURE BOARDMEMBER INITIATED ITEMS ADJOURNMENT It is the intention of the City of Twentynine Palms to comply with the Americans with Disabilities Act in all respects. If you are a person with a disability who requires a disability-related modification or accommodation in order to participate in a meeting, including auxiliary aids or services, please request such modification or accommodation from the City Clerk at (760) 367-4890 (facsimile). Notification at least 48 hours prior to the meeting will enable the City to make reasonable arrangements to assure accessibility to the meeting. Please advise us at the time whether you will require accommodations to participate in meetings on a regular basis. Any person affected by any application on this agenda may submit their concerns in writing prior to the meeting or appear in person and be heard in support or opposition to the proposal at the time the matter is considered on the agenda. The staff reports, applications and environmental documents may be viewed at either the office of Community Development or the office of the City Clerk, 6136 Adobe Road, from 7:00 a.m. until 6:00 p.m. Monday through Thursday, except legal holidays. The Invocation is given per Policy 10-01, and does not reflect the views of the City but rather is an expression of speech by a private citizen making the presentation. Telephone inquiries may be made at (760) 367-6799. If you challenge any agenda issue in court, you may be limited to raising only those issues that you or someone else raised at the public meeting described in this notice, or in written correspondence delivered to the City of Twentynine Palms at, or prior to, the public meeting. This notice of agenda is hereby certified to have been posted on or before 4:00 p.m., March 6, 2019. Cindy Villescas, City Clerk Time/Date Page 2 of 16  TWENTYNINE PALMS TOURISM BUSINESS IMPROVEMENT DISTRICT SPECIAL MEETING MINUTES City Hall, 6136 Adobe Road, Twentynine Palms, CA 92277 www.29palms.org / www.Visit29.org February 7, 2019 CALL TO ORDER - Chair Mehta called the meeting to order at 4:03 p.m. Pledge of Allegiance - Boardmember Grunt. Roll Call - All Boardmembers were present. PRESENTATIONS 1. Presentation by Tom Murtagh, Professional Filmmaker Local filmmaker Tom Murtagh presented his proposal to produce a 60 second tourism video for Visit 29 Palms and started his presentation with a look back at this documentary film that celebrates German tourists love for riding Harley Davidson motorcycles through the southwest deserts. Tom explained his proposal, outlining how he and his team provide full production services from helping with the concept, to shooting and editing, to professional audio and subtitles, to providing a short teaser video for use on social media. The TBID board declined to vote on Tom’s RFP, instead asking the Director of Marketing to collection more RFP’s. 2. Presentation by JNS Next - Andrew Portener, Digital Marketing Manager Digital Marketing Manager Andrew Portener provided an introduction and overview of the digital marketing services JNS Next are providing, detailing the process of search engine optimization, search engine marketing, and digital display ad campaigns. Andrew confirmed that the first SEM and digital display ad campaign went live on February 28, 2019 and highlighted the campaigns success in its first week. Portener explained how the ads are being strategically targeted, and shared screenshots of the search engine marketing ads, as well as samples of the first display ad that features a collage of images promoting outdoor adventure, with a call to action to “plan your desert getaway today”. BUSINESS - None PUBLIC COMMENTS - None DISCUSSION AND POTENTIAL ACTION ITEMS 3. Mojave Trails National Monument Anniversary 4. Visit 29 Palms Trade Show Booth There was a group discussion about Visit 29 Palms participation at the upcoming LA Travel and Adventure Trade Show, with Director of Marketing Breanne Dusastre outlining the changes to the booth presentation, including the addition of a tablet for digital lead capture, and a digital display screen to run a slideshow of images. The board reviewed Dusastre’s proposal for the enter to win desert getaway contest and unanimously agreed that the free night lodging should be offered in May, following the busy spring season. Page 1 of 2 Page 3 of 16  Twentynine Palms Tourism Business Improvement District Meeting - Special Meeting February 7, 2019 5. Visitor Center - New retail items A group discussion confirmed that there is $5,000 available in the 2018/2019 TBID budget for new retail items for the Visitor Center and confirmed that Director of Marketing Breanne Dusastre needed to present proposals for any new items such as wildflower books or hiking guides. 6. Marine Corps Community Services (MCCS) - Marine Base Partnership Development BOARDMEMBER COMMENTS MARKETING SPECIALIST COMMENTS Director of Marketing Breanne Dusastre outlined event plans and details for the three-day celebration of the third anniversary of Mojave Trails National Monument, an event developed in partnership with the Bureau of Land Management, Mojave Desert Land Trust, and 29 Palms Astronomy Club. Dusastre highlighted pre-event press coverage and results of ongoing social media campaigns to promote the event. Dusastre highlighted the work that had been done in the last four weeks relating to partnership development, most specifically with the 29 Palms Marine Base through MCCS. Dusastre’s 30-day plan for February includes continued focus on partnership development, most specifically with regional event planners, and local and regional tourism partners. FUTURE BOARDMEMBER INITIATED ITEMS - None ADJOURNMENT - Chair Mehta adjourned the meeting at 6:30 p.m. Respectfully submitted, Breanne Dusastre, TBID Marketing Specialist Page 2 of 2 Page 4 of 16  HI-DESERT FILMS 29 Palms TBID Treatment :60 Page 5 of 16  No two people’s experience of the desert is the same just as no city is the same as another. 29 Palms is one-of-kind. Living and working here as we do, we see 29 Palms as a special destination with a desert allure that will quench any visitor’s thirst for adventure. They just need to know more about us. Our goal with this short film is to quickly introduce the city to those working in the tourism industry as well as anyone just wanting to know more about this special location in the Hi- Desert. We’ll touch on the city’s unique historical, cultural and geological diversity, creating a specific sense of place that distinguishes 29 Palms from JT or Palm Springs. In terms of capturing our audience’s imagination and curiosity, we see this film’s story* as moving from wide and majestic to intimate and personal. For example, we’ll begin with stunning drone shots of the Joshua Tree Park and build momentum with cinematic images of cultural and historical features of the city-- touching on intimate portraits of the murals, our artists and merchants all welcoming visitors verbally, as a way to punctuate our running Voiceover commentary. Page 6 of 16  In terms of capturing our audience’s imagination and curiosity, we see this film’s story* as moving from wide and majestic to intimate and personal. For example, we’ll begin with stunning drone shots of the Joshua Tree Park and build momentum with cinematic images of cultural and historical features of the city-- touching on intimate portraits of the murals, our artists and merchants all welcoming visitors verbally, as a way to punctuate our running Voiceover commentary. The VO would also be structured to move from broader, expansive 29 Palms Messaging, to the city’s more specific charms. Structurally, we’d move from iconic shots of the park and move closer to feature such things as: - The JTNP Visitor Center. - Rangers at the Entrance. - Looming mountains. - The Indian Cove Entrance. - 49 Palms. - The City’s Murals We’d feature exterior and interior shots of some of the amazing accommodations in town, such as the 29 Palms Inn, Campbell House, Harmony Hotel (a pilgrimage for the band U2 fans), Best Western, Airbnbs, etc… Page 7 of 16  We’d introduce restaurants and lounges through specific owners, hosts and/or servers and people enjoying their meals and drinks… including such favorites as: Edchada’s. 29 Palms Inn Restaurant. Mojave Moon. Kitchen in the Desert. We’d weave in images of art, artists and unique treasures. Such as: Desert Rebel. Mojave Sol. Smitty’s. Cowboy Attic. Glass Outhouse, Art-O-Motive, 29 Palms Art Gallery, even Bands performing at The Palms in Wonder Valley. We’d include scenic images of Marines on base, base operations and getting haircuts at the many barber shops, such as Stud Cuts. And we will create a clear, coherent Voiceover narration for the piece that will tease the audience and pull them into our short story. We would use a tag line that attaches to Visit 29. Some of our concepts include: 29 PALMS. A LITTLE FARTHER. This plays off the physical distance from Joshua Tree and Palm Springs while creating an enticing incentive to explore the cool options and city’s unique brand identity. Page 8 of 16  COME FOR THE/STAY FOR THE… This is a kind of call and response that delineates specific city amenities and reminds viewers/visitors of our proximity to JTNP. Come for the Park…Stay for the shopping. Come for the hiking…Stay for the restaurants. Come for the sunsets…Stay for the sunrises. 29 PALMS. REDEFINING ADVENTURE This focuses on opening people’s minds to our city. 29 PALMS. YOUR GATEWAY TO ADVENTURE This references our location as a true Gateway to Joshua Tree National Park. APPROACH We see this as a highly cinematic film, using high-resolution digital video and still photography. Using music, voice over and dynamic editing, we’ll build a short film with energy, style and momentum that will leave spark our viewers curiosity and create a desire to see for themselves all that 29 Palms has to offer. Page 9 of 16  BUDGET To deliver this film on your deadline, our budget accounts for the following: All creative content would need to be approved by TBID by end of business day February 4th. Subsequent editorial milestones will be determined upon approval of creative/final shooting schedule. This milestone provides adequate time to secure locations, production and on-camera subjects (merchants, tourists, etc). One week of pre-production/prep, three days principle photography, three days of post production (including off-line and online editorial, music composition and final mix. Three edited cuts of film based on overnight notes turnaround (rough cut, fine cut, finish/polish). All crew, equipment rental (including drone and operator), production sound mixer, editor, voiceover artist and composer. Budget total: $4000 (contingent on above stated creative milestones). We’re excited to begin a continued collaboration with your entire 29 Palms TBID team. Thank you for considering us, Tom Murtagh and Dean Carpentier Page 10 of 16 Hi-Desert Films Thank you! Page 11 of 16 Page 12 of 16  Video Production RFP Response Visit29! JNS Next will produce a 2-3 minute professional-grade video that promotes the City of 29 Palms and its top attractions and assets. Following is what the total budget encompasses: Pre-Production - Location scouting - Equipment planning - Concept and script/interview question development Video Production - 2 camera shoot - 2 person crew - B-roll production Post Production/Editing - Post production of footage. Color grading, audio editing, etc. - Production and editing of 2-3 minute video - Royalty free music bed - Motion graphics logo - Subtitles - Delivery of final, edited video in desired formats - Delivery of various b-roll clips for client use Equipment - TBD Deliverables: - 2-3 minute video w/ audio - Same 2-3 minute video with subtitles (vo stripped out) 78-080 Calle Estado #201 La Quinta, CA 92253 760.775.0000 Page 13 of 16 Cost: $11,100 *A 50% deposit is required upon approval of this contract. Signed by: ___________________________ Date: ______________ 78-080 Calle Estado #201 La Quinta, CA 92253 760.775.0000 Page 14 of 16  TITLE Breathe, Relax, Explore - Visit Twentynine Palms The Adventure Team - Gabaccia & Roberto Flores PRODUCERS gabaccia.com robertofloresbuck.com BUDGET $1000 - Includes 2 editions and 1 revision per version. Does not include city permits, props, or actors. TIMELINE Production - March 1st-3rd, 15th-16th, or 22nd-24th. Delivery - 1-2 weeks after Production. LINKS TO RECENT WORK SAMPLES La Montaña Outfitters - Full Production Tarpon Town - Full Production SoundView Greenport - Production Crew (Gabaccia only) Amboy Crater #instameet - (Gabaccia only) PROFESSIONAL REFERENCES Elease Sgarbossa - elease@be-modaco.com Sebastian Machado - sebastianmachadotareas@gmail.com Pat Brady - pmbrady5@gmail.com EDUCATION - ROBERTO FLORES International Center of Photography - New York, NY, 2013 Escuela Activa de Fotografía - Mexico City, MX, 2008-2010 EDUCATION - GABACCIA NYU Tisch School of The Arts - New York, NY, 2012-2013 SUNY College at Buffalo - Buffalo, NY, 2009-2011 Page 15 of 16 New York Film Academy - Los Angeles, CA, 2006, 2007  Sample Storyboard In this one minute video we'll experience Twentynine Palms through the eyes of its visitors. ACTION: Views from the road to Twentynine Palms ACTION: Photo op by the sculpture. A group of friends ACTION: Friends setting up Camp at Indian Cove, gathers to strike a pose. taking a hike from the campsite. Exploring 49 Palms Oasis. Heading into Joshua Tree National Park via Utah Trail. LOCATION/SCENE Highway 62 LOCATION/SCENE 29! Sculpture LOCATION/SCENE Indian Cove Campground, 49 Palms Oasis, Joshua Tree National Park ACTION: City Tour. Highlighting Chamber of ACTION: Arriving at the observatory at sunset. Learning ACTION: Driving away with flashback to memories of Commerce Building, Visitor Centers, and about the cosmos. recent adventures. Murals. LOCATION/SCENE City of Twentynine Palms LOCATION/SCENE Sky Is The Limit Observatory LOCATION/SCENE Inside the car, everywhere around Page 16 of 16 the City of Twentynine Palms Storyboard images and actions are hypothetical and do not represent final product. This page is for the purpose of concept illustration only.