Main Street Annual Planning Meeting
Regular MeetingTybee Island, GA · February 11, 2025
Minutes
Tybee Main Street Annual Meeting 2/11/25
Highlights and Summaries
Prepared by Facilitator Aileen Gabbey, Productive Nonprofits
HIGHLIGHTS AT A GLANCE
Board business conducted
State of the organization presentation
Committee service confirmed (pg. 2)
Transformation Strategies selected for 2025 (pg. 3)
1. Foundation Building
2. Tourism (with Transportation & Pedestrian Experience)
3. Community Serving
4. Storytelling
Initial draft of committee goals based on Transformation Strategies (pgs. 4-5)
NEXT STEPS / TIMELINE
March Board Meeting – Committees review/provide update on 2024 Transformation Strategy
goals
April-June Committee Meetings – Committees fill in 2025 Transformation Strategy goals
(Maggie to provide template); Starter goals are on pages 4-5; Provide progress updates on
goal-setting at April-June Board meetings
July – Completed Transformation Strategy goals work begins
1
2025 ANNUAL MEETING SUMMARIES
Following introductions, Board business, and a state of the organization presentation, members
confirmed/selected committees for service.
Committee Service
PROMOTION
Charissa Murray
Joy Horn
Ricardo Ochoa
Jane Hall
Sarah Bernzott
Kelly Swope
DESIGN
Chair Dillon Patel
Joy Horn
Ron Rimawi (citizen member)
ORGANIZATION
Chair Ansley Howze
Kelly Swope
Liz Hood (citizen member)
ECONOMIC VITALITY
Chair Tim Arnold
Kelly Swope
Bob Matkowski (citizen member)
Tameka Shannon (City Sustainability Coordinator)
New member Brett Loehr will also make his selection.
Members can be recruited to serve on committees as non-Board members. This could help with
building an engaged Board as individuals serve first on a committee before joining the Board.
There is interest in having additional committee members for DESIGN and ORGANIZATION
(particularly to help with fundraising).
Selection of Transformation Strategies for 2025
2
After review and discussion of the Transformation Strategy options (page 13 of the Transformation
Strategy Workbook), members voted for their top 3. Leadership and Board consensus had already
decided that Foundation Building would be one of the selections for 2025.
FOUNDATION BUILDING
Focus on relationship-building, Board development, work plan development, and creating programmatic policies upon
which the organization can build and develop further over the coming years.
TOURISM (to include Transportation & Pedestrian Experience)
Developing downtown’s central business district as a regional or statewide tourist destination; Addressing the
downtown district’s mobility needs for both tourists and residents.
COMMUNITY SERVING
Developing an environment that is entrepreneur-friendly and intentionally incentivizes businesses which serve the
needs of the residents in the city and greater region.
STORYTELLING
Refining the brand and identity of the commercial business district (and, during discussion, about the positive work of
Tybee Main Street).
3
Transformation Strategy Starter Draft Goals by Committee
PROMOTION COMMITTEE
Tourism
Work with the City of Savannah on transportation ideas/plans to bring Savannah
residents to Tybee Island
Work with Tybee Island on parking – consider suggesting different rates depending on
seasons
Communicate what Tybee Island has to offer with those who live outside of the Island
DESIGN
Community Serving
Conduct a walkability audit of the commercial district to check for accessibility; prioritize
safety issues
Storytelling
Conduct a bike route audit; Consider adding safety features with Tybee Main Street
branding (accessibility; night-time features). Work with City of Tybee, as needed, on
logistics
Tourism
Work with Promotions Committee on the transportation from Savannah to Tybee Island
(ride shares), as well as advocating for addressing parking challenges
Foundation Building
Work with the Organization Committee on how to support the wayfinding project
ORGANIZATION
Foundation Building
Begin conducting exit interviews for Board members rolling off or resigning to learn
about their experiences
Develop financial oversight procedures including budget preparation and financial
reports for regular review by the Board
Work with the Promotions Committee on a yearly-planned sponsorship packet to share
early for fundraising purposes
Tourism
4
Work with the Design Committee on how to support the wayfinding project
Storytelling
Develop merchandise opportunities based on the mural project
Community Serving
Finish the Residential Guide
Continue offering the Volunteer Appreciation Event+ and improving upon efforts
ECONOMIC VITALITY
Tourism/Storytelling
Share stories to highlight individual business owners on Tybee Island
Community Serving
Consider bringing back Community Day
Foundation Building
Communicate state, local, Tybee Island Main Street resources available to businesses
Tourism
Highlight eco-tourism/sustainability of Tybee Island (dream goal to be ‘the most
sustainable island community in Georgia’)
5
Agenda
AGENDA
MAIN STREET/DDA ANNUAL PLANNING MEETING
February 11, 2025, 10:00 AM – 2:00 PM
Mission & Vision Statements:
The Development Authority/Main Street Program is an inclusive program through the City of Tybee
Island that focuses on economic development within the context of historic preservation in a balanced
fashion. The Vision of the Program is to improve the quality of life for those that live, work, and visit
Tybee Island and enhance the cultural experience while preserving the community’s barrier island
heritage.
I. Arrivals, Coffee, Welcome Kelly, Maggie, & Cassidi
II. Introductions & Plan for the Day Aileen
III. Board Business with Committee Reports Kelly+
IV. State of Organization Maggie, Kelly, Cassidi +
V. Committee Selection / Confirmation Aileen
Break; Gather Lunch
VI. Transformation Strategies for 2025 Aileen
VII. Narrow Transformation Strategies Selection Aileen
VIII. Begin Setting Goals for Transformation Strategies Aileen
IX. Wrap-up / Next Steps / Closing Thoughts Aileen & Kelly
RETREAT OBJECTIVES
Share state of the organization
Select / confirm committee service
Determine 2025 Transformation Strategies
Begin drafting Transformation Strategies Goals
Get email alerts for Tybee Island
A daily email when new agendas and minutes are posted.