Public Safety & Welfare Committee
Regular MeetingVerona, WI · January 27, 2025
Minutes
CITY OF VERONA
PUBLIC SAFETY & WELFARE COMMITTEE
MINUTES
January 27, 2025
1. Call to Order: Phil Hoechst called them to order at 6:30 p.m.
2. Roll Call: Phil Hoechst and Brent Kyzer-McHenry. Spencer Harrison arrived (via
Zoom) at 6:38 p.m. Also present: Police Chief Dave Dresser.
3. Public Comment: None
4. Approval of the minutes from the December 9, 2024 Public Safety and Welfare
Committee meeting
Motion by Phil Hoechst, seconded by Brent Kyzer-McHenry, to approve the minutes
from the December 9, 2024 Public Safety and Welfare Committee meeting. Motion
carried 2-0.
5. Discussion and Possible Action Re: An application for a Fixed Full-Service Retail
Outlet for Cider Farm Brands, LLC d/b/a Orchard located at 881 W. Verona Avenue
6. Motion by Phil Hoechst, seconded by Brent Kyzer-McHenry, to recommend that the
Common Council approve an application for a Fixed Full-Service Retail Outlet for
Cider Farm Brands, LLC d/b/a Orchard located at 881 W. Verona Avenue. Motion
carried 2-0.
7. Discussion and Possible Action Re: Application for a Temporary Class "B"
Fermented Malt Beverage License and Temporary "Class B" Wine License from Dee
Baldock, Verona Area Community Theater for their performance of Suite Surrender
on February 13-15, 2025 and February 20-22, 2025
Motion by Phil Hoechst, seconded by Brent Kyzer-McHenry, to recommend that the
Common Council approve an application for a Temporary Class "B" Fermented Malt
Beverage License and Temporary "Class B" Wine License from Dee Baldock, Verona
Area Community Theater for their performance of Suite Surrender on February 13-
15, 2025 and February 20-22, 2025 contingent upon final background check. Motion
carried 2-0.
8. Discussion and Possible Action Re: Application for a Temporary Class "B"
Fermented Malt Beverage License and Temporary "Class B" Wine License from Dee
Baldock, Verona Area Community Theater for their performance of Grease-Senior
Musical on May 8-10, 2025 and May 16 -18, 2025
Motion by Phil Hoechst, seconded by Brent Kyzer-McHenry, to recommend that the
Common Council approve an application for a Temporary Class "B" Fermented Malt
Beverage License and Temporary "Class B" Wine License from Dee Baldock, Verona
Area Community Theater for their performance of Grease-Senior Musical on May 8-
10, 2025 and May 16 -18, 2025 contingent upon final background check. Motion
carried 2-0.
9. Discussion and Possible Action Re: Ordinance No. 25-1057 Amending Section 10-1-
26 relating to Fifteen Minute Parking on West Verona Avenue
Motion by Phil Hoechst, seconded by Brent Kyzer-McHenry, to recommend that the
Common Council approve Ordinance No. 25-1057 Amending Section 10-1-26
relating to Fifteen Minute Parking on West Verona Avenue. Motion carried 3-0.
10. Discussion and Possible Action Re: Special Event Permit Application from William
Martin, SBR Endurance Performance Center, for the Winter Wonderland Tri on
February 9th
Motion by Phil Hoechst , seconded by Brent Kyzer-McHenry, to approve a Special
Event Permit Application from William Martin, SBR Endurance Performance Center,
for the Winter Wonderland Tri on February 9th. Motion carried 3-0.
11. Adjournment: Motion by Brent Kyzer-McHenry, seconded by Phil Hoechst, to
adjourn at 6:40 p.m.
Respectfully submitted,
David Dresser, Police Chief
Agenda
CITY OF VERONA
111 Lincoln Street
Verona, WI 53593
(608) 845-6495
veronawi.gov
PUBLIC SAFETY & WELFARE COMMITTEE
AGENDA
DATE: MONDAY, JANUARY 27, 2025 TIME: 6:30 PM
LOCATION: COUNCIL CHAMBERS
VERONA CITY HALL
111 LINCOLN ST.
VERONA, WI 53593
1. Call to Order
2. Roll Call
3. Public Comment
4. Approval of the minutes from the December 9, 2024 Public Safety and Welfare
Committee meeting
5. Discussion and Possible Action Re: An application for a Fixed Full-Service Retail
Outlet for Cider Farm Brands, LLC d/b/a Orchard located at 881 W. Verona Avenue
6. Discussion and Possible Action Re: Application for a Temporary Class "B"
Fermented Malt Beverage License and Temporary "Class B" Wine License from Dee
Baldock, Verona Area Community Theater for their performance of Suite Surrender
on February 13-15, 2025 and February 20-22, 2025
7. Discussion and Possible Action Re: Application for a Temporary Class "B"
Fermented Malt Beverage License and Temporary "Class B" Wine License from Dee
Baldock, Verona Area Community Theater for their performance of Grease-Senior
Musical on May 8-10, 2025 and May 16 -18, 2025
8. Discussion and Possible Action Re: Ordinance No. 25-1057 Amending Section 10-1-
26 relating to Fifteen Minute Parking on West Verona Avenue
9. Discussion and Possible Action Re: Special Event Permit Application from William
Martin, SBR Endurance Performance Center, for the Winter Wonderland Tri on
February 9th
10. Adjournment
Phil Hoechst, Chairperson
POSTED: January 23, 2025
Verona City Hall
Verona Public Library
Miller’s Market
All agendas are posted on the City website at: veronawi.gov
Notice is hereby given that a quorum of the members of the City Council or other standing
committees of the City Council may be present at the meeting of the Public Safety and Welfare
Committee to gather information about a subject over which they have decision-making
responsibility. The City Council and any other standing committees will not take formal action
at this meeting.
IF YOU NEED AN INTERPRETER, MATERIALS IN ALTERNATIVE FORMATS OR OTHER
ACCOMODATION TO ACCESS THE MEETING, PLEASE CONTACT THE CITY CLERK AT 608-845-6495
AT LEAST 48 HOURS PRECEDING THE MEETING. EVERY REASONABLE
CITY OF VERONA
PUBLIC SAFETY AND WELFARE COMMITTEE
MINUTES
December 9, 2024
1. Call to Order: Phil Hoechst called the meeting to order at 6:30 p.m.
2. Roll Call: Phil Hoechst and Spencer Harrison were present. Brent Kyzer-McHenry
was absent and excused. Also present: City Clerk Holly Licht and Police Chief Dave
Dresser.
3. Public Comment: None
4. Approval of the minutes from the November 11, 2024 Public Safety and Welfare
Committee meeting
Motion by Hoechst, seconded by Harrison to approve the minutes from the
November 11, 2024 Public Safety and Welfare Committee meeting. Motion carried
2-0.
5. Discussion and Possible Action Re: Change of Agent for Kwik Trip Inc. d/b/a Kwik Trip
#837 located at 400 E. Verona Avenue
Motion by Hoechst, seconded by Harrison to recommend that the Common Council
approve a change of Agent for Kwik Trip Inc. d/b/a Kwik Trip #837 located at 400 E.
Verona Avenue. Motion carried 2-0.
6. Discussion and Possible Action Re: Ordinance No. 24-1056 Amending Section 10-1-
27 of the Code of Ordinances relating to Parking on Prairie Heights Drive
Motion by Hoechst, seconded by Harrison to recommend that the Common Council
approve Ordinance No. 24-1056 Amending Section 10-1-27 of the Code of
Ordinances relating to Parking on Prairie Heights Drive.
7. Adjournment: Motion by Harrison, seconded by Hoechst to adjourn at 6:34 p.m.
Motion carried 2-0.
Respectfully submitted,
Holly Licht, City Clerk
PUBLIC SAFETY AND WELFARE COMMITTEE—January 27, 2025
5. Discussion and Possible Action Re: An application for a Fixed Full-Service
Retail Outlet for Cider Farm Brands, LLC d/b/a Orchard located at 881 W.
Verona Avenue
The applicant is applying for a Fixed Full-Service Retail Outlet for their proposed
restaurant and bar located at 881 W. Verona Avenue. The Wisconsin Department of
Alcohol Beverages (DAB) is the licensing entity for this type of alcohol license, but
they require the governing body to sign off on the application before the license can
be issued. A background check has been conducted on the applicant, and staff
recommend approval of the application.
Motion: Recommend that the Common Council approve an application for a Fixed
Full-Service Retail Outlet for Cider Farm Brands, LLC d/b/a Orchard located at 881
W. Verona Avenue.
6. Discussion and Possible Action Re: Application for a Temporary Class "B"
Fermented Malt Beverage License and Temporary "Class B" Wine License from
Dee Baldock, Verona Area Community Theater for their performance of Suite
Surrender on February 13-15, 2025 and February 20-22, 2025
The Verona Area Community Theater is requesting a temporary Class "B"
Fermented Malt Beverage License and Temporary "Class B" Wine license for their
performance of the Suite Life on February 13-15, 2025 and February 20-22, 2025.
Staff recommends approval of the license contingent upon final background check.
Motion: Recommend that the Common Council approve an Application for a
Temporary Class "B" Fermented Malt Beverage License and Temporary "Class B"
Wine License from Dee Baldock, Verona Area Community Theater for their
performance of Suite Surrender on February 13-15, 2025 and February 20-22, 2025.
7. Discussion and Possible Action Re: Application for a Temporary Class "B"
Fermented Malt Beverage License and Temporary "Class B" Wine License from
Dee Baldock, Verona Area Community Theater for their performance of Grease-
Senior Musical on May 8-10, 2025 and May 16 -18, 2025
The Verona Area Community Theater is requesting a temporary Class "B"
Fermented Malt Beverage License and Temporary "Class B" Wine license for their
performance of Grease-Senior Musical on May 8-10, 2025 and May 16 -18, 2025.
Staff recommend approval of the license contingent upon final background check.
Motion: Recommend that the Common Council approve an Application for a
Temporary Class "B" Fermented Malt Beverage License and Temporary "Class B"
Wine License from Dee Baldock, Verona Area Community Theater for their
performance of Grease-Senior Musical on May 8-10, 2025 and May 16 -18, 2025
contingent upon final background check.
8. Discussion and Possible Action Re: Ordinance No. 25-1057 Amending Section 10-
1-26 relating to Fifteen Minute Parking on West Verona Avenue
The Department of Public Works asked for this ordinance to be modified in response to
a crosswalk modification scheduled to occur on W. Verona Ave at Westlawn Ave when
Rapid Flashing Beacons are installed. The crosswalk will be relocated from the east
side of the intersection to the west side of the intersection, to align with the existing
sidewalk. As a result, a park stall will be eliminated on the west side of the intersection
and relocated to the east side of the intersection. The parking stalls designated as 15-
minute parking only will shift to the west accordingly. This ordinance amendment
accounts for the new measurements only.
Motion: Recommend that the Common Council approve Ordinance No. 25-1057
Amending Section 10-1-26 relating to Fifteen Minute Parking on West Verona Avenue.
9. Discussion and Possible Action Re: Special Event Permit Application from William
Martin, SBR Endurance Performance Center, for the Winter Wonderland Tri on
February 9th
Only the running portion of the triathlon will take place on City property. The cycling
portion will be at SBR. There will be no swim portion this year. Runners will be using
the trail, weather dependent. There is a backup route if the trail is snowy/icy along
the same route. Heats of 15 runners will run throughout the day. Police traffic
control is not necessary for the event.
Motion: Approve a Special Event Permit application from William Martin for the SBR
Endurance Performance Winter Wonderland Triathlon Run on February 9th.
ORDINANCE NO. 25-1057
AN ORDINANCE AMENDING SECTION 10-1-26
MOTOR VEHICLES AND TRAFFIC
OF THE CODE OF ORDINANCES
OF THE CITY OF VERONA
The Common Council of the City of Verona, Dane County, Wisconsin, does ordain that
Sections 10-1-26(e) of the Code or Ordinances of the City of Verona are created to read as
follows (language added/language deleted):
1. Sec. 10-1-26 Parking Prohibited During Certain Periods is hereby amended to the
following:
(e) Fifteen Minute Parking. When signs are erected in any block giving notice thereof,
no person shall park or leave standing a vehicle for longer than fifteen (15) minutes
between the hours of 8:00 a.m. – 8:00 p.m. upon the following streets:
(1) On the south side of West Verona Avenue, beginning one hundred seventy-
five (175) feet two hundred seven (207) feet west from the intersection with
South Marietta Street extending west for a distance of seventy-two (72) feet.
2. All other sections shall remain as previously adopted.
3. This ordinance shall become effective upon passage and publication as required by law.
CITY OF VERONA
Luke Diaz, Mayor
(seal)
Holly Licht, City Clerk
ADOPTED: ____________
PUBLISHED:
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