Tourism Commission

City of Verona Tourism Commission Agenda City Hall – 111 Lincoln Street—Room D110 Verona, WI 53593-1520 Tuesday –September 19, 2023– 2:00 P.M. www.ci.verona.wi.us 1. Call to Order 2. Roll Call 3. Public Comment 4. Discussion and Possible Action Re: Approval of the January 17, 2023 Tourism Commission minutes. 5. Discussion and Possible Action Re: 2023 Quarter 2 Room Tax Report 6. Discussion and Possible Action Re: Verona Area Chamber of Commerce 2024 Budget 7. Discussion and Possible Action Re: Request from ICE Inc. for change in distribution timeline of previously allocated funds 8. Discussion and Possible Action Re: Christkindl Market sponsorship 9. Discussion and Possible Action Re: Arthouse 360 funding request 10. Discussion and Possible Action Re: Policy on use of reserve funds 11. Reports and comments from Tourism Coordinator a. Destination Madison presentation at October meeting 12. Reports and comments from Staff 13. Reports and comments from Commission Members 14. Adjournment Posted: Verona City Hall, Verona Public Library, Miller’s Market All agendas are posted on the City’s website at: www.ci.verona.wi.us Notice is hereby given that a quorum of the members of the City Council or other standing committees of the City Council may be present at the meeting of the Tourism Commission to gather information about a subject over which they have decision- making responsibility. The City Council and any other standing committees will not take formal action at this meeting. If need an interpreter, materials in alternative formats, or other accommodation to access the meeting, please contact the City Clerk at 845-6495 at least 48-hours preceding the meeting. Every reasonable effort will be made to accommodate your request.  CITY OF VERONA TOURISM COMMISSION MINUTES January 17, 2023 1. Call to Order: Hunt called the meeting to order at 2:04 p.m. 2. Roll Call: Christine Posey, Jason Hunt, and Charlie Eggen were present. Sarah Hoechst arrived at 2:06 p.m. Wehrely was absent and excused. Also present: City Administrator Adam Sayre, VACC Tourism Coordinator Allison Plumer, and VACC Executive Director Le Jordan. 3. Public Comment - None 4. Discussion and Possible Action: Approval of the October 18, 2022 Tourism Commission minutes Motion by Hunt, seconded by Posey to approve the October 18, 2022 Tourism Commission minutes. Motion carried 3-0. 5. Discussion and Possible Action: Discussion and Possible Action: Presentation by Destination Madison Ellie Westman Chin, Jamie Patrick, and Kate Dale provided a presentation for Destination Madison and thanked the City for support. Destination Madison has created a plan to move forward with their marketing and want people to know who they are, what they do, etc. The goal is to is to convert 65% of day trippers into overnighters. Destination Madison wants to support regional development and growth as more growth will bring people to the region. The high school and Reddan remain a place for new opportunities for sports related events and activities. They discussed space usage at high school. The Commission thanked Destination Madison for attending the meeting. 6. Discussion and Possible Action: 2022 3rd Quarter Room Tax Revenue Report Room tax quarter #3 is showing improvements from 2021. 7. Reports and comments from Tourism Coordinator Allison Plumer stated Chamber is in the final stages of launching new website. The travel writing team is coming to the City for a few times this year to focus on what people can do when they come here for business or recreation. She provided an overview of potential events and activities that may occur in the area. 8. Reports and comments from Staff None 9. Reports and comments from Commission Members None  10. Adjournment: Motion by Hoechst, seconded by Eggen to adjourn the meeting at 3:06 p.m. Motion carried 4-0. Respectfully Submitted, Adam Sayre, City Administrator