Business Improvement District (BID)
Regular MeetingWaupun, WI · February 20, 2024
Minutes
MINUTES
CITY OF WAUPUN BUSINESS IMPROVEMENT
DISTRICT (BID) MEETING
Waupun City Hall – 201 E. Main Street, Waupun WI
Tuesday, February 20, 2024 at 7:00 AM
CALL TO ORDER
Meeting called to order at 7 a.m. by Chairperson Bishop.
Roll call was taken. Present: Gary DeJager, Rich Matravers, Jodi Mallas, Tyler Schulz, Krista Bishop, Rich
Matravers, Kate Bresser, Teresa Ruch, and Craig Much. Absent and excused is Mitch Greenfield. Also present
Administrator Schlieve, Assistant Administrator Langenfeld, Raina Lyman, Meaghan DeJager, Emily Englehardt,
Mayor Rohn Bishop, and Jason Whitford (online).
Motion Schulz, second Matravers to approve the agenda as written. Carried unanimously.
Motion Schulz, second Bresser to approve minutes from January 16, 2024 BID meeting. Carried unanimously.
Motion DeJager, second Much to approve the January 2024 BID Financials as presented. Carried unanimously.
Motion Schulz, second Ruch to approve the 2023 BID Annual Report as presented. Carried unanimously.
Meaghan DeJager is present and presents her application for signage at 20 S Madison St. Her new business is
called Charming Reads and will open in March. DeJager will be seeking a conditional use for the projecting sign at
the February Plan Commission meeting. Motion Schulz, second Matravers to approve the application in the
amount of $387.50 contingent on the approval of a conditional use application by the Waupun Plan Commission.
Approved 7-0 with Much abstaining.
Emily Englehardt is present and presents her application for exterior improvements to 16 Fond du Lac St for
Waupun Gymnastics. Business will be adding new doors and an awning. Motion Schulz, second Matravers to
provide a matching of $2,100. Carried unanimously.
Nominations for Waupun Business Alliance Awards were discussed based on grants completed in 2023. Best
Façade Improvement for 2023 to Jud’s for their front façade project. Best Mixed Used Redevelopment to B&B
Plumbing for 20 W Main St. Best Community Development Project to Valido Homes for Tanager St development.
Members were encouraged to register for the WBA Annual Meeting on March 28 at the Rock.
Discussed purpose of and date for a Kick Start Workshop to be held this spring. The Kick Start is the next step in
the Design WI implementation plan and will involve youth from WASD along with stakeholders from the
community with the goal of prioritizing and providing input on projects identified in the Design WI plan. Group
felt a Monday evening from 5 to 9 p.m. would work best for planning the workshop. Schlieve will work with other
stakeholders and identify a Monday in April to coordinate the event.
Raina Lyman provides a Waupun Business Alliance update. Members are encouraged to attend the annual
meeting on March 28. Additional emphasis was placed on a small business marketing series being offered with
the next workshop planned in Waupun on March 11 entitled Website Excellence. Additionally, Envision will be
running a workshop on March 25 for food entrepreneurs that will provide Q&A time with the Health Department.
Administrator Schlieve provided updates on the following:
Waupun Ice Fest was very successful over the weekend. A representative from the WI Dept of Tourism was in
town on Saturday to present a Joint Effort Marketing (JEM) Grant valued at more than $16K to support the
event. Schlieve notes that we are now eligible to apply for additional funding to support the annual event for
the next several years.
Schlieve confirms that the pending CDI Grant for brewery project cleared its last hurdle and that we are just
waiting on contracts from WEDC.
Kartechner & Girls Floral & Gift Shop will open at 18 S Madison Street this spring.
The City has approved an agreement with the Eau Claire Tourism Sculpture Affiliation Program. That will bring
rotating sculpture exhibits to the community with five new sculptures arriving in spring of 2024. This is being
done in partnership with Jeni Maly’s non-profit Waupun City of Sculpture. Maly has secured funding for 5
sculptures in 2024. They City is covering the cost of the affiliation agreement and cement bases for each of
the sculptures. Work is underway with Jeni Maly to seek grants to fund marketing collateral for the project.
Schlieve reports that she is currently interviewing three possible independent contractors to fill the role of
communication and marketing professional for the central business district. The position will be contracted
and funded by $5K from Downtown Promotions; $5K from BID; with the balance coming from tourism funds.
Schlieve notes that Dodge County Tourism is working on rebranding and was a recipient of a JEM grant as
well.
Schlieve notes that conversations are underway on the Senior Center disposition with construction of the new
facility running on schedule.
Schlieve explains that there will be a ribbon cutting for a dedicated employee health clinic on March 4 with
the Waupun Business Alliance and explains that the city has created the clinic with a partnership with WASD
as part of a strategy to contain healthcare premiums through improved access to care and a focus on
employee wellness.
Motion DeJager, second Much to adjourn the meeting at 7:34 a.m. Motion carried unanimously.
Agenda
AGENDA
CITY OF WAUPUN BUSINESS IMPROVEMENT
DISTRICT (BID) MEETING
Waupun City Hall – 201 E. Main Street, Waupun WI
Tuesday, February 20, 2024 at 7:00 AM
The Waupun Business Improvement District will meet In-person, virtual, and teleconference. Instructions to join
the meeting are provided below:
Virtual: https://us02web.zoom.us/j/83626747403?pwd=eTM3V2RtMjJyRDRxYTQ5TXpZdnFJZz09
Meeting ID: 836 2674 7403
Passcode: 857325
Phone: 312 626 6799
CALL TO ORDER
ROLL CALL
CONSENT AGENDA
1. Approve Minutes from January 16, 2024 BID Meeting
2. Approve January 2024 BID Financials
3. Review and Approve 2023 BID Annual Report
NEW APPLICATIONS FOR REVIEW AND CONSIDERATION:
4. Consider Application for 20 S Madison Street (Charming Reads)
5. Consider Application for 16 Fond du Lac Street (Waupun Gymnastics)
DISCUSSION ITEMS:
6. Nominations for Waupun Business Alliance Awards
7. Identify Date for Kick Start Workshop for Design WI Implementation
8. Waupun Business Alliance Update
9. City Administrator Update
ADJOURNMENT
Upon reasonable notice, efforts will be made to accommodate disabled individuals through appropriate aids and
services. For additional information, contact the City Clerk at 920-324-7915.
MINUTES
CITY OF WAUPUN BID COMMITTEE MEETING
Waupun City Hall – 201 E. Main Street, Waupun WI
Tuesday, January 16, 2024 at 7:00 AM
Chairperson Krista Bishop called the meeting to order at 7:00 am.
Roll call was taken. Present: Gary DeJager, Rich Matravers, Jodi Mallas, Tyler Schulz, Krista Bishop, Mitch
Greenfield, Rich Matravers, Kate Bresser, Teresa Ruch. Absent and excused is Craig Much. Also present
Administrator Schlieve, Assistant Administrator Langenfeld, Raina Lyman, Madeline Gantner (online) and Jason
Whitford (online).
Motion Greenfield, second Matravers to approve agenda as printed. Carried unanimously.
Motion Schulz, second Ruch to approve Minutes from December 19, 2023 BID meeting as presented. Carried
unanimously.
Motion Schulz, second DeJager to approve the December 2023 financials as presented. Carried unanimously.
Schlieve reviews outstanding applications. Broken Threads application should complete by the end of the month.
Gysber’s Jewelry extended through March 2024. Schlieve notes that work is complete on Maedox Tax &
Accounting and we are awaiting final invoice to make payment on the grant. Direction from the group was to
provide notice to the business that the grant will expire on January 31, 2024 and that payment must be made
prior to that date.
Madeline Gantner is presented online from Madeline Clothing Company, a business submitting an application for
the new business attraction grant program. The business signed a year-long lease and will locate at 425 E Main
St. Madeline is currently located in Brownsville and runs a high-end consignment shop. Administrator Schlieve
notes that 425 E Main St needs considerable improvements. Both interior and exterior improvements are being
presented today. Schlieve recommends awarding one of the two available grants to this business to support
needed improvements with a target opening date on or before April 1, 2024. Motion DeJager, second Schulz to
approve a business attraction grant for Madeline Clothing Company in the amount of $2,100 for interior
improvements to the space as outlined. Carried unanimously.
A grant application for exterior façade improvements is presented for 425 E Main St (Madeline Clothing
Company). The project includes paint, façade brick work, lighting and signage. Motion Schultz, second Matravers
to approve a façade improvement grant in the amount of $1, 178.73 as presented. Carried unanimously.
Report from UW Extension is included in with packet and Schlieve provides a brief overview of next steps.
Students from WASD will present on the project at the upcoming Business Alliance Annual dinner on March 28
and introduce a Kick-Start process to being implementation planning of the project. Schlieve notes that this is an
important part of capital improvement planning for Tax Increment District 3 whose expenditure period ends in
2027.
Raina Lyman is present and provides a Waupun Business Alliance Update, highlight upcoming small business
workshops and the annual meeting planned for March 28, 2024.
Administrator Schlieve provides an update on the following items:
514 E Main sale closed last Friday. Hoya Hope House Brewing – a brewpub is beginning renovations in the
space. The city remains pending on a WEDC CDI grant. Anticipate opening late summer.
Schlieve notes that there is a lot of activity supporting relocation of several small businesses to downtown
and credits BID for their small business attraction program is helping with that work.
The City is working on defining sale terms of current senior center. New facility on schedule with an
anticipated opening of October 2024.
INCubator.edu – grant submitted yesterday in partnership with WASD. Curriculum will be implemented in
fall of 2024. Seeking business mentors to work with teams of students.
Design of food truck alley underway. Schlieve notes that the design is being finalized to include a digital
kiosk, art installation, and mural in the space.
Other priorities being worked on by city staff include housing, childcare and industrial park expansion.
Motion Greenfield, second Schulz to adjourn meeting at 7:30 a.m. Carried unanimously.
Business Improvement District Financial Statement
For the Month Ending: 01/31/24
CASH ON HAND
Prior Month Ending Balance $ 10,572.58
Plus Current Month Deposits $ 24,633.28
Less Current Month Expenses (including expenses in accounts payable) $ (4,600.00)
Total Cash on Hand $ 30,605.86
Less Outstanding Grants/Checks (not in accounts payable) $ (2,974.00)
BID Funds Available $ 27,631.86
BUDGET
2023 Budget Revenue Carryover $ 6,572.58
2024 Revenue $ 24,633.28
Less Approved Grants & Expenses $ (7,574.00)
Remaining Budget Funds Available $ 23,631.86
2024 Grants Approved - Not Dispersed
Gysber's Jewelry (2023) $ (2,000.00)
Maedox Tax & Accounting (2023) $ (974.00)
$ (2,974.00)
2024 Actual Operating Expenses
1/9/2024 Downtown Planters $ (500.00)
1/24/2024 Broken Threads $ (2,000.00)
1/29/2024 Madeline Clothing Co. $ (2,100.00)
$ (4,600.00)
Total of Grants Approved Not Dispersed and Actual Expenses $ (7,574.00)
2024 Upcoming Operating Expenses
$ -
Projected Unrestricted Funds $ 23,631.86
2/13/2024 8:48 AM
Business Improvement District
2023 ANNUAL REPORT
2023 GOALS:
Be a voice for the downtown business community
Promote the downtown as a destination
Beautification of downtown
Attract, retain and expand business mix consistent
with market analysis
Grant Awards:
15 business
> $26,000 awards
>$575,000 private investment
RENOVATION OF 312 E. MAIN ST
BEFORE AFTER
Beautification:
Summer Planters
Winter/Holiday Planters
Promotion:
Inspire Magazine (Waupun
editorial feature)
Marketing First Annual Ice
Fest (2024 event)
Placemaking:
Support Vibrant Spaces Grant (Food Truck Alley)
Design WI Visioning / Planning
cityofwaupun.org
AGENDA SUMMARY SHEET
MEETING DATE: 2/20/24 TITLE: Nominations for Waupun Business Alliance
Awards
AGENDA SECTION: DISCUSSION/ACTION
PRESENTER: Schlieve
DEPARTMENT GOAL(S) SUPPORTED (if applicable) FISCAL IMPACT
Economic Vitality --
ISSUE SUMMARY:
The Waupun Business Alliance is asking the BID to recognize the best economic development projects of 2023. Following
are categories that I am looking for nominations for:
Best BID Redevelopment
Best Façade Improvement
Best Community Development
Following is a synopsis of projects the BID supported for your consideration.
Business Served - Façade Improvements Grant Amount Private Investment Project Description
Walking on Water Investments $ 6,000 $ 44,000 Renovation of former Goose Shot building
Wind & Unwined $ 2,000 $ 16,000 Coffee Shop lounge expansion project
K's Boutique $ 1,102 $ 2,205 Exterior lighting
Broken Threads $ 2,000 $ 34,192 Reside building
Chic Tique Girls $ 608 $ 1,215 Signage
Judson's $ 2,000 $ 11,286 Exterior paint and signage
Gysber's Jewelry $ 2,000 $ 393,300 Expansion projects (still in process)
B&B Plumbing $ 2,000 $ 19,732 Awning and signage
Edward Jones $ 2,000 $ 6,720 Awning and signage
State Farm / Grey Insurance & Financial Svcs $ 2,000 $ 22,652 Awning and signage
Maedox Tax & Accounting $ 487 $ 974 Signage
Karsten Real Estate $ 2,000 $ 9,600 Back façade repair
Gappa Properties $ 2,000 $ 13,338 Tuckpointing
Please come prepared to discuss. The awards dinner will be held on March 28 and I would appreciate if all BID Board
members would plan to attend.
To register https://web.envisiongreaterfdl.com/events/WaupunBusiness%20Alliance%20Annual%20Banquet-
9919638/details
STAFF RECOMMENDATION:
ATTACHMENTS:
RECOMMENDED MOTION:
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