Events Committee
Regular MeetingWest Allis, WI · January 29, 2020
Minutes
City of West Allis
Meeting Minutes
Events Committee
Mayor Dan Devine, Caitlyn White, Chase Ernst,
Emily Eineichner, Mark Lutz, Ashley Wagner,
Melissa Feldmeyer, Melissa Lenz, Shelly Strasser, and
Rebecca Grill
Wednesday, January 29, 2020 4:00 PM
REGULAR MEETING
A. CALL TO ORDER
Meeting was called to order at 4:30pm.
B. ROLL CALL
Also Present: Robert Barwick, Finance Department
Jon Matte, Communications Director
Tracy Stefanski, Alderperson
Present 5- Mayor Dan Devine, Rebecca Grill, Caitlyn White, Melissa Lenz, and Shelly Strasser
Excused 3- Emily Eineichner, Melissa Feldmeyer, and Ashley Wagner
Absent 2- Chase Ernst, and Mark Lutz
C. APPROVAL OF MINUTES
Mr. Barwick made a motion to approve the minutes of December 4, 2019 and Ms.
Lenz seconded.
1. 20-0067 Meeting Minutes of December 4, 2019
D. MATTERS FOR DISCUSSION/ACTION
2. 20-0065 2020 Upcoming Events
i. Memorial Day Parade Updates
Ms. White is working with Mark Sandow and Mary Pat Michels on the line-up for the
parade and program. Ald. Stefanski discussed the concerns of the Legion riders, and we
let him know that this will be addressed while discussing the final line-up for the parade.
ii. Independence Day
Ms. Strasser recommended we do online registration only this year, as opposed to the
registration form in previous years. Mr. Matte will get the online form ready to go on the
City's website. The committee decided a theme was not necessary for the parade this
year - red, white, and blue color scheme will be fine. Ms. Strasser has secured Andrea
and the Mods again for the program following the parade at Vet's Park. Ms. Strasser
would like the committee's opinion on whether or not to continue hosting the Kid's
Competition before the parade - do we still have the volunteers and time to do this?
Mr. Barwick will need to order the fireworks soon and schedule the company for July 4 at
State Fair Park. Rain date will be Sunday, July 5.
iii. General Event Updates
City of West Allis Page 1 Printed on 8/26/2021
Events Committee Meeting Minutes January 29, 2020
Ms. White let the group know that Food Truck Friday vendors applications were finalized
and being sent out to previous vendors that week. And she has begun contacting
musicians/bands to fill the four dates.
The date for the first annual Halloween Parade was decided on - it will be Friday, October
30.
Time and location will be discussed further at the next meeting.
Mayor Devine recommended Trick-or-Treat be on actual Halloween day this year,
Saturday, October 31.
3. 20-0066 Current Event Needs
i. Fundraising / Sponsorship Plan
Ms. White provided copies of the draft City of West Allis Sponsorship Packet for the
committee to review.
ii. Creative Fundraising Strategies
Ms. Eineichner and Ms. Feldmeyer provided great fundraiser suggestions via email for the
committee to review. Ms. Feldmeyer's 'Buy a Boom' idea stuck, and Ms. White said she
will follow-up on this idea.
Mr. Barwick suggested closing down on of the streets across from State Fair and
between two bars/restuarants to host an event as a fundraiser for the fireworks. A
suggestion was made to do a 50/50 raffle during the Grandstand Show & Fireworks, Ms.
Grill said that this could be done through the West Allis Community Improvement
Foundation because they have a raffle license.
E. EVENT, PROMOTION, AND MARKETING OPPORTUNITIES
No discussion
F. ADJOURNMENT
Mayor Devine made a motion to adjourn the meeting, and Ms. Strasser
seconded.
City of West Allis Page 2 Printed on 8/26/2021
Events Committee Meeting Minutes January 29, 2020
All meetings of the {bdName} are public meetings. In order for the general public to make comments at the committee meetings, the
individual(s) must be scheduled (as an appearance) with the chair of the committee or the appropriate staff contact; otherwise, the
meeting of the committee is a working session for the committee itself, and discussion by those in attendance is limited to committee
members, the mayor, other alderpersons, staff and others that may be a party to the matter being discussed.
NON-DISCRIMINATION STATEMENT
The City of West Allis does not discriminate against individuals on the basis of race, color, religion, age, marital or veterans' status, sex,
national origin, disability or any other legally protected status in the admission or access to, or treatment or employment in, its services,
programs or activities.
AMERICANS WITH DISABILITIES ACT NOTICE
Upon reasonable notice the City will furnish appropriate auxiliary aids and services when necessary to afford individuals with disabilities
an equal opportunity to participate in and to enjoy the benefits of a service, program or activity provided by the City.
LIMITED ENGLISH PROFICIENCY STATEMENT
It is the policy of the City of West Allis to provide language access services to populations of persons with Limited English Proficiency
(LEP) who are eligible to be served or likely to be directly affected by our programs. Such services will be focused on providing
meaningful access to our programs, services and/or benefits.
City of West Allis Page 3 Printed on 8/26/2021
Agenda
City of West Allis
Meeting Agenda
Events Committee
Mayor Dan Devine, Caitlyn White, Chase Ernst,
Emily Eineichner, Mark Lutz, Ashley Wagner,
Melissa Feldmeyer, Melissa Lenz, Shelly Strasser, and
Rebecca Grill
Wednesday, January 29, 2020 4:00 PM
REGULAR MEETING
A. CALL TO ORDER
B. ROLL CALL
C. APPROVAL OF MINUTES
1. 20-0067 Meeting Minutes of December 4, 2019
Attachments: Meeting Minutes of December 4, 2019
D. MATTERS FOR DISCUSSION/ACTION
2. 20-0065 2020 Upcoming Events
i. Memorial Day Parade Updates
ii. Independence Day
iii. General Event Updates
3. 20-0066 Current Event Needs
i. Fundraising / Sponsorship Plan
ii. Creative Fundraising Strategies
E. EVENT, PROMOTION, AND MARKETING OPPORTUNITIES
F. ADJOURNMENT
Page 1 Printed on 1/27/2020
Events Committee Meeting Agenda January 29, 2020
All meetings of the Events Committee are public meetings. In order for the general public to make comments at the committee meetings, the
individual(s) must be scheduled (as an appearance) with the chair of the committee or the appropriate staff contact; otherwise, the meeting of
the committee is a working session for the committee itself, and discussion by those in attendance is limited to committee members, the mayor,
other alderpersons, staff and others that may be a party to the matter being discussed.
NOTICE OF POSSIBLE QUOROM
It is possible that members of, and possibly a quorum of, members of other governmental bodies of the municipality may be in attendance at the
above-stated meeting to gather information. No action will be taken by any governmental body at the above -stated meeting other than the
governmental body specifically referred to above in this notice.
NON-DISCRIMINATION STATEMENT
The City of West Allis does not discriminate against individuals on the basis of race, color, religion, age, marital or veterans' status, sex,
national origin, disability or any other legally protected status in the admission or access to, or treatment or employment in, its services,
programs or activities.
AMERICANS WITH DISABILITIES ACT NOTICE
Upon reasonable notice the City will furnish appropriate auxiliary aids and services when necessary to afford individuals with disabilities an equal
opportunity to participate in and to enjoy the benefits of a service, program or activity provided by the City.
LIMITED ENGLISH PROFICIENCY STATEMENT
It is the policy of the City of West Allis to provide language access services to populations of persons with Limited English Proficiency (LEP)
who are eligible to be served or likely to be directly affected by our programs. Such services will be focused on providing meaningful access to
our programs, services and/or benefits.
Page 2 Printed on 1/27/2020
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