Community Development Authority Board of Directors
Regular MeetingWhitewater, WI · July 17, 2025
Minutes
Community Development Authority
Board of Directors
Whitewater Municipal Building Community Room,
312 West Whitewater St., Whitewater, WI 53190
*In Person and Virtual
Thursday, July 17, 2025 - 5:30 PM
MINUTES
CALL TO ORDER
The meeting was called to order at 5:32 p.m. by Board Member Kromholz (Chair).
ROLL CALL
PRESENT
Board Member Thayer Coburn
Board Member Joseph Kromholz
Board Member Kelsey Price
Council Representative Orin O.Smith
Board Member Christ Christon
Council Representative Brian Schanen
Board Member Kachel joined via phone for Closed Session and remainder of meeting.
APPROVAL OF AGENDA
A committee member can choose to remove an item from the agenda or rearrange its order; however,
introducing new items to the agenda is not allowed. Any proposed changes require a motion, a second,
and approval from the Committee to be implemented. The agenda shall be approved at each meeting
even if no changes are being made at that meeting.
Motion to approve the agenda, made by Council Representative O.Smith, Seconded by Board Member
Coburn. Motion carried by voice vote.
CONFLICT OF INTEREST
Would any board member wish to declare any known Conflict of Interest with the items presented on
today's CDA Board Agenda?
None noted.
CONSENT AGENDA
Items on the Consent Agenda will be approved together unless any committee member requests that an
item be removed for individual consideration.
Motion to approve the Consent Agenda as presented, made by Council Representative O.Smith,
Seconded by Council Representative Schanen. Motion carried by voice vote.
Community Development Authority Board of Directors Minutes
July 17, 2025 Page 2
1. Approval of June 2025 Minutes
2. Update on May Attorney Fees
HEARING OF CITIZEN COMMENTS
No formal Committee action will be taken during this meeting although issues raised may become a part
of a future agenda. Participants are allotted a three minute speaking period. Specific items listed on the
agenda may not be discussed at this time; however, citizens are invited to speak to those specific issues
at the time the Committee discusses that particular item.
To make a comment during this period, or during any agenda item: On a computer or handheld device,
locate the controls on your computer to raise your hand. You may need to move your mouse to see
these controls. On a traditional telephone, dial *6 to unmute your phone and dial *9 to raise your
hand.
None.
CONSIDERATIONS / DISCUSSIONS / REPORTS
3. Housing Strategy Update (EDD McFarland)
EDD McFarland explained that the Housing Strategy Update memo included in the packet
went to Common Council in June, at which time she was directed to bring the memo to
this body as well. At the August 19, 2025, Common Council meeting, she will provide a
written response to Council's questions as well as to questions raised about the memo at
this meeting.
Bob Friermuth, W9597 Breidsan Drive, owner and operator of HSI Rentals, talked about
the rental market in Whitewater and the vacancy rate, and use of TIF funding, and jobs
available in Whitewater.
Andrea Svec, W7679 Sherida Road, talked about the number of medium and high-density
apartments in the community, the rates at which TIF funds are being approved for
developers,and the consequences for tax payers.
Joyce Hutchison, 414 S. Douglas Court, talked about high rents that are not affordable,
subsidies to developers, and concerns about increasing taxes on homeowners especially
those on limited incomes.
James Hartwick, 164 N. Franklin St., asked why we are considering more apartments
especially in light of the enrollment decrease at the university and already have vacant
apartments in the community, who would live in the apartments (if not students) and
could they afford the rents, use of TIF funding, and the costs for additional schools and
city services.
Brad Ceranske, N9503 Woodward, manager of local rental business, talked about his
increasing property taxes. He also asked for options for subsidizing improvements for
existing rental property improvemengs for local business rather than to outside
developers to build new rentals.
Community Development Authority Board of Directors Minutes
July 17, 2025 Page 3
Nancy Boyer, 1270 E Jakes Way #9, talked about the impact of new development on her
taxes and on quality of life as new apartments are built in her neighborhood.
Brian Zellmer, 1270 E Jakes Way, #14, expressed concern over the effect building large,
mutli-family complex has on infrastructure, and current vacancy rate.
Jeff Knight, 405 Panther Court, former CDA board member, handed out a memo to CDA
board members written by the Wisconsin Legislative Council on the Effects of a Tax
Incremental District on Municipal Levy Limits and memo written by Rachelle Blitch,
Director of Financial & Adminstrative Services for the City of Whitewater, on the property
tax levy . The documents are attached to the minutes. He talked about the effect of TIF on
all residents' taxes.
Terry Stritzel, W5524 Tri County Road, lives outside the city but owns real estate in the
city, talked about consistently increasing property taxes and the high rents that will be
charged for the new apartments.
Renee Monestero, 217 N Park Street, retired firefighter. She stated that her property
taxes went up 100% since 2021. She talked about lack of affordable housing and the need
to bring in more industry.
Mareta Hale, W6238 Bluff Road, also owns rental property in Whitewater. She expressed
concern about filling the existing apartment units, and asked about ways to subsidize
business and industry and wondered how the City promotes available buildings for new
businesses to move into.
Frank Ziebarth, 241 Woodland Drive, asked if taxes are being paid on assessed value,
talked about nonprofits not paying property taxes, and about how TIF is being used in
Whitewater.
Ben Freiermuth, 212 S Second St, talked about the financial sustainability of small
businesses due to the tax burden and about how TIF is being used in Whitewater
compared to other communities.
4. Presentation Stonehaven Development (EDD McFarland)
EDD McFarland referenced the memo in the packet explaining the intended purpose of the
project is to build 1300-1500 square foot single family homes with poured basements, site
concrete, appliances, and some landscaping. These elements that are frequently add-ons
in new construction, are anticipated to be incorporated into the purchase price. The offer
to purchase will be discussed in closed session.
Tim Vanderville, Jr., CEO of Stonehaven, provided an overview and answered questions.
Board Member Coburn asked about the lot between the site for this project and the Bluff
Ridge Market Place. EDD McFarland will provide an update to CDA members on this via
email as this item was not on the agenda. This item was later requested to be on the next
agenda, so an update will be provided via that mechanism
Board Member Kromholz asked Mr. Vanderville for a brief explanation of modular housing,
which he provided.
Community Development Authority Board of Directors Minutes
July 17, 2025 Page 4
Council Representative Shanen asked about weather-proofing and ability to withstand cold
winters and tornadoes. Mr. Vanderville explained that these homes must meet the same
Wisconsin Uniform Dwelling code standards as stick-built homes, and in some cases exceed
them because they also have to withstand the being transported into place.
Terry Stritzel, W5524 Tri County Road, spoke about owning a modular home and attested
to its quality.
Larry Kachel, 457 S. Buckingham Boulevard, asked about sale price, if the city is giving the
land to the developer, and if the developer would be asking for TIF and at what rate.
Brad Ceranske, N9503 Woodward, asked if these homes were to be slab on grade or with
basements. They are intended to have basements.
CLOSED SESSION
Convene into Closed Session pursuant to Wisconsin Statutes 19.85(1)(e) for the: Deliberating or
negotiating the purchasing of public properties, the investing of public funds, or conducting other
specified public business, whenever competitive or bargaining reasons require a closed session. The CDA
will discuss:
John Kachel joined virtually for Closed Session.
Motion to move into Closed Session made by Board Member Price, Seconded by Board Member Coburn.
Voting Yea: Board Member Coburn, Board Member Kachel, Board Member Kromholz, Board Member
Price, Council Representative O.Smith, Board Member Christon, Council Representative Schanen
Items to be discussed:
5. Offer to Purchase /A503200001 and /A503200002
6. Property acquisition/sale related to 210 E Main St; including the discussion of the offer to
purchase and potential counter-offer
RECONVENE INTO OPEN SESSION
Motion to reconvene into Open Session made by Board Member Coburn, Seconded by Board Member
Price. Motion carried by voice vote.
7. Review and take potential action: Offer to purchase /A503200001 and A/503200002
Motion to recommend approving the offer to purchase made by Board Member
Kromholz, Seconded by Council Representative O.Smith.
Voting Yea: Board Member Coburn, Board Member Kachel, Board Member Kromholz,
Board Member Price, Council Representative O.Smith, Board Member Christon, Council
Representative Schanen
8. Review and take potential action: Property acquisition related to 210 E Main Street
Motion not to pursue the purchase of 210 E Main made by Board Member Kromholz,
Seconded by Board Member Price.
Community Development Authority Board of Directors Minutes
July 17, 2025 Page 5
Voting Yea: Board Member Coburn, Board Member Kachel, Board Member Kromholz,
Board Member Price, Council Representative O.Smith, Board Member Christon, Council
Representative Schanen
FUTURE AGENDA ITEMS
Update on Royal Hounds Property, tax key /A323600002 on Bluff Rd
ADJOURNMENT
Motion to adjourn made by Board Member Coburn, Seconded by Council Representative O.Smith.
Motion carried by voice vote.
A quorum of the Common Council may be present. This notice is given to inform the public that no formal action
will be taken at this meeting.
Anyone requiring special arrangements is asked to call the Office of the
City Manager / City Clerk (262-473-0102) at least 72 hours prior to the meeting.
Agenda
Community Development Authority
Board of Directors
Whitewater Municipal Building Community Room,
312 West Whitewater St., Whitewater, WI 53190
*In Person and Virtual
Thursday, July 17, 2025 - 5:30 PM
Citizens are welcome (and encouraged) to join our webinar via computer, smart phone, or telephone.
Citizen participation is welcome during topic discussion periods.
Join from PC, Mac, iPad, or Android:
https://us06web.zoom.us/j/87440448378?pwd=lkQ-BJqkkibu1yOQrd5PBiz0wOW4MA.T2s3lPbrlAUj-
2OA
Passcode:647974
Join via audio: +1 305 224 1968 US
Webinar ID: 874 4044 8378
Passcode: 647974
Please note that although every effort will be made to provide for virtual participation, unforeseen
technical difficulties may prevent this, in which case the meeting may still proceed as long as there is a
quorum. Should you wish to make a comment in this situation, you are welcome to call this number:
(262) 473-0108.
AGENDA
CALL TO ORDER
ROLL CALL
APPROVAL OF AGENDA
A committee member can choose to remove an item from the agenda or rearrange its order; however,
introducing new items to the agenda is not allowed. Any proposed changes require a motion, a second,
and approval from the Committee to be implemented. The agenda shall be approved at each meeting
even if no changes are being made at that meeting.
CONFLICT OF INTEREST
Would any board member wish to declare any known Conflict of Interest with the items presented on
today's CDA Board Agenda?
CONSENT AGENDA
Items on the Consent Agenda will be approved together unless any committee member requests that an
item be removed for individual consideration.
Community Development Authority Board of Directors Agenda
July 17, 2025 Page 2
1. Approval of June 2025 Minutes
2. Update on May Attorney Fees
HEARING OF CITIZEN COMMENTS
No formal Committee action will be taken during this meeting although issues raised may become a part
of a future agenda. Participants are allotted a three minute speaking period. Specific items listed on the
agenda may not be discussed at this time; however, citizens are invited to speak to those specific issues
at the time the Committee discusses that particular item.
To make a comment during this period, or during any agenda item: On a computer or handheld device,
locate the controls on your computer to raise your hand. You may need to move your mouse to see
these controls. On a traditional telephone, dial *6 to unmute your phone and dial *9 to raise your
hand.
CONSIDERATIONS / DISCUSSIONS / REPORTS
3. Housing Strategy Update (EDD McFarland)
4. Presentation Stonehaven Development (EDD McFarland)
CLOSED SESSION
Convene into Closed Session pursuant to Wisconsin Statutes 19.85(1)(e) for the: Deliberating or
negotiating the purchasing of public properties, the investing of public funds, or conducting other
specified public business, whenever competitive or bargaining reasons require a closed session. The CDA
will discuss:
5. Offer to Purchase /A503200001 and /A503200002
6. Property acquisition/sale related to 210 E Main St; including the discussion of the offer to
purchase and potential counter-offer
RECONVENE INTO OPEN SESSION
7. Review and take potential action: Offer to purchase /A503200001 and A/503200002
8. Review and take potential action: Property acquisition related to 210 E Main Street
FUTURE AGENDA ITEMS
ADJOURNMENT
A quorum of the Common Council may be present. This notice is given to inform the public that no formal action
will be taken at this meeting.
Anyone requiring special arrangements is asked to call the Office of the
Community Development Authority Board of Directors Agenda
July 17, 2025 Page 3
City Manager / City Clerk (262-473-0102) at least 72 hours prior to the meeting.
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