Community Development Authority Board of Directors Meeting (In-Person & Virtual)
Regular MeetingWhitewater, WI · March 21, 2024
Minutes
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Minutes
March 21, 2024 Page 1
Community Development Authority
Board of Directors Meeting (In-Person
& Virtual)
Whitewater Municipal Building Community Room,
312 West Whitewater St., Whitewater, WI 53190
*In Person and Virtual
Thursday, March 21, 2024
MINUTES
CALL TO ORDER: Chairman Kromholz called the meeting to order at 5:30 p.m.
ROLL CALL: PRESENT: Joe Kromholz, Patrick Singer, Christ Christon, Lukas Schreiber, Jeff Knight, Thayer
Coburn, Jon Kachel. ABSENT: Kachel. STAFF PRESENT: John Weidl (City Manager), Taylor Zeinert
(Interim Economic Development Director and Chief of Staff), Rachelle Blitch (Finance Director), Bonnie
Miller (CDA Administrative Assistant).
APPROVAL OF AGENDA: Moved by Board Member Knight to approve the Agenda; seconded by Board
Member Coburn. Note that Jon Kachel joined the meeting; motion approved by unanimous voice vote.
1. Consideration of election of new CDA Chair. Chairman Kromholz resigned as Chair and
nominated Patrick Singer to serve as Chair; seconded by Knight; nomination accepted by
Board Member Singer. Having no other nominations, Patrick Singer was elected Chair by
a unanimous roll call vote.
HEARING OF CITIZEN COMMENTS: None.
DECLARATION OF CONFLICT OF INTEREST. None.
APPROVAL OF MINUTES
2. Moved by Coburn and second by Kachel to approve the Minutes of the January 18, 2024 CDA
Board of Directors Meeting. Motion passed by unanimous voice vote.
3. Moved by Coburn and seconded by Kachel to approve the Minutes of the January 31, 2024 CDA
Board of Directors Special Meeting. Motion passed by unanimous voice vote.
4. Moved by Schreiber and seconded by Coburn to approve the Minutes of the February 15, 2024
CDA Board Meeting. Motion passed by unanimous voice vote.
ACKNOWLEDGMENT OF FINANCIAL STATEMENTS.
5. Finance Director Rachelle Blitch provided a summary and update regarding the status of
CDA Fund Accounts, followed by discussion by the Board.
6. Finance Director Rachelle Blitch provided a summary and update regarding the status of
CDA Loan Receivables, followed by discussion by the Board.
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Minutes
March 21, 2024 Page 2
7. Moved by Coburn and seconded by Kromholz to acknowledge receipt of the preliminary
Financial Statements for period ending 12/31/2023. Motion passed on unanimous voice
vote.
ACTION ITEMS
8. Discussion and possible action regarding Request for Proposals (RFP) for the re--
development of property acquired by the City located at 216 East Main Street (Kristen
Fish-Peterson). Ms. Fish-Peterson provided a summary of a draft RFP for redevelopment
of the property located at 216 E. Main Street. Board Member Knight requested further
information as to the City’s efforts to include this property in TIF #12. Ms. Fish-Peterson
stated that the City would be required to return to the Joint Review Board to request that
TIF #12 be amended to bring this property into TIF #12. City Manager stated that the
City’s intent is to demolish the existing structure on the site and issue an RFP to identify
and work with a developer for the purpose of re-development of the site. Moved by
Board Member Knight to approve the RFP regarding the property located at 216 E. Main
Street, predicated on expansion of TIF #12 to include this property. Motion seconded by
Board Member Schreiber followed by a roll call vote. AYES: Knight, Singer, Coburn,
Kachel, Kromholz, Christon, Schreiber. NOES: None. ABSENT: None. Motion passed.
UPDATES AND DISCUSSIONS
9. WEDA Academy Webinar "Think Like a Developer". Interim Economic Development
Director/Chief of Staff Zeinert provided a general recap of the webinar and thanked all
who participated.
10. Update regarding Memorandum of Understanding (MOU) between Whitewater-
University Technology Park, Inc. and the University of Wisconsin-Whitewater with
respect to operation and use of the City of Whitewater Innovation Center and
Technology Park. Board Member Kromholz represents the CDA on the Tech Park Board
which will be meeting tomorrow. Kromholz stated that the general concept with regard
to the draft MOU is to get from four separate MOU’s and the structures that were initially
in place 10 years ago and move forward with one basic MOU which states that the CDA
owns the property, the City will provide staff to run the property, the City will provide a
space for use by UW-Whitewater, and UW-Whitewater provides the internet backbone
for the facility. The intent is for the Tech Park Board to function in only an advisory
capacity.
11. Update regarding potential development of residential housing on vacant land owned
by Pearson Hale Farm LLC located on Warner Road. Ms. Fish-Peterson provided an
update regarding the draft of a concept plan prepared on behalf of the City to illustrate
the potential development of the Pearson Hale Farm LLC property located on Warner
Road (Tax Parcel No. /WUP 00332). Ms. Peterson stated that the numbers “to not pencil
out” resulting in the need for higher density residential. Jeff Knight expressed concern
the property is not currently in TIF #14. Knight further stated that he would like to see
the financial calculations and reminded the Board that only 35% of a TIF District can be
used for housing. City Manager Weidl confirmed that this project has been vetted by
Ayers as eligible to be added to TIF #14. Coburn stated that he felt that City staff is
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Minutes
March 21, 2024 Page 3
addressing projects as they come forward. Ms. Fish-Peterson commented that the City
has been working hard to lay the groundwork for what can be presented at the Open
House (Housing Round Table) on April 25, 2024. Knight stated that he would not vote in
favor of the City buying land and being the developer. Chairman Singer stated this was
just a discussion rather than a vote and that City staff continues to work through this
process and is preparing for the Housing Round Table in April.
12. Update regarding the Whitewater WindUp Business Competition (Taylor Zeinert).
Interim ED Director/Chief of Staff Zeinert provided a brief update regarding the WindUp
Business Competition and introduced Dr. Choton Basu, Chairman of UW-Whitewater’s
Information Technology and Supply Chairman Management (ITSCM) who offered a
presentation regarding the overall concept, community participation, status of the
competition, and the process of tracking the economic impact. Dr. Choton stated that
21 individuals signed up and workshops have begun. Pitch decks are due April 20, 2024
for review and the judging will begin.
13. Discussion regarding draft of Reimbursement Agreement between the City and the CDA
with respect to the Whitewater WindUp Business Competition. Chairman Singer stated
that the subject of this item is to provided a mechanism to provide reimbursement from
TIF to the UDAG Action Fund to ensure that the Action Fund is sustainable. Ms.
Fish-Peterson provided background information with regard to the source of the UDAG
Action Fund from Federal dollars and subsequent transition to unrestricted funds.
Ms. Fish-Peterson recommended that the CDA use an agreement specific to each project
specific project rather than use a blanket agreement for every project, such as the
Whitewater WindUp project, for which the CDA provides financial support. This item was
tabled to be brought back at the April CDA meeting.
14. Update regarding potential renovation of 108 West Main Street Property. City Manager
Weidl stated that the City is in the process of obtaining estimates for work required to
renovate this building and then proceed to the RFP process to seek a developer. This
agenda item was tabled to be brought back at the April CDA Meeting.
15. Update regarding Business Retention Visits. Interim ED Director Zeinert provided an
update on the status of the ongoing business retention visits. The goal is to complete
twenty-five retention visits within one year. Staff has completed seven visits so far.
Board Member Criston, owner of Second Salem, was the subject of a recent visit and
appreciated the chance to voice concerns to the City.
Chairman Singer recognized Board Member Lukas Schreiber who is ending his term on the Common
Council and CDA and thanked him for his contributions.
FUTURE AGENDA ITEMS:
• Response to Supreme Court ruling on standard rates for real estate sales and the impact on the
CDA/City as it relates to the real estate industry (Jeff Knight).
• Status report on any ongoing litigation authorized by this Board for collecting monies out
(Kromholz).
• Request for Proposal (RFP) for CDA legal services (City Manager Weidl).
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Minutes
March 21, 2024 Page 4
ADJOURNMENT: Moved by Board Member Schreiber to adjourn and seconded by Board Member
Kachel. Motion passed upon unanimous voice vote. Chairman Singer adjourned the meeting at
approximately 7:00 p.m.
Respectfully submitted,
Bonnie Miller, Recorder
Minutes approved at 04/18/2024 CDA Meeting.
Agenda
Community Development Authority
Board of Directors Meeting (In-Person
& Virtual)
Whitewater Municipal Building Community Room,
312 West Whitewater St., Whitewater, WI 53190
*In Person and Virtual
Thursday, March 21, 2024 - 5:30 PM
Citizens are welcome (and encouraged) to join our webinar via computer, smart phone, or telephone.
Citizen participation is welcome during topic discussion periods.
Please click the link below to join the webinar:
https://us06web.zoom.us/j/83030596771?pwd=ir1ReFk1Y15e_rxnM0unkOZ9b5atxw.2V7SLtb6p6ZxmW5l
Passcode: 286627
Telephone: +1 (312) 626-6799 US (Chicago) (Houston)
Webinar ID: 830 3059 6771
Passcode: 286627
Please note that although every effort will be made to provide for virtual participation, unforeseen
technical difficulties may prevent this, in which case the meeting may still proceed as long as there is a
quorum. Should you wish to make a comment in this situation, you are welcome to call this number:
(262) 473-0108.
AGENDA
CALL TO ORDER
ROLL CALL
APPROVAL OF AGENDA
A committee member can choose to remove an item from the agenda or rearrange its order; however,
introducing new items to the agenda is not allowed. Any proposed changes require a motion, a second,
and approval from the Board to be implemented. The agenda shall be approved at each meeting even if
no changes are being made at that meeting.
1. Consideration of election of new CDA Chair.
HEARING OF CITIZEN COMMENTS
No formal Committee action will be taken during this period although issues raised may become a part of
a future agenda. Participants are allotted a three minute speaking period. Specific items listed on the
agenda may not be discussed at this time; however, citizens are invited to speak to those specific issues
at the time the Committee discusses that particular item.
To make a comment during this period, or during any agenda item: On a computer or handheld device,
locate the controls on your computer to raise your hand. You may need to move your mouse to see
these controls. On a traditional telephone, dial *6 to unmute your phone and dial *9 to raise your
hand.
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Agenda
March 21, 2024 Page 2
DECLARATION OF CONFLICT OF INTEREST. Would any member(s) of the Board wish to declare any
known conflict of interest with the items presented on today's CDA Board Agenda?
APPROVAL OF MINUTES
2. Approval of Minutes of the January 18, 2024 CDA Board of Directors Meeting
3. Approval of January 31, 2024 CDA Board of Directors Special Meeting
4. Approval of Minutes of February 15, 2024 CDA Board Meeting
ACKNOWLEDGMENT OF FINANCIAL STATEMENTS.
5. Finance Director report regarding status of CDA Fund Accounts (Rachelle Blitch)
6. Finance Director Report Regarding status of CDA Loan Receivables (Rachelle Blitch)
7. Acknowledgement of preliminary Financial Statements for period ending 12/31/2023.
ACTION ITEMS
8. Discussion and possible action regarding Request for Proposals (RFP) for the re-
development of property acquired by the City located at 216 East Main Street (Kristen
Fish-Peterson).
UPDATES AND DISCUSSIONS
9. WEDA Academy Webinar "Think Like a Developer"
10. Update regarding Memorandum of Understanding (MOU) between Whitewater-
University Technology Park, Inc. and the University of Wisconsin-Whitewater with respect
to operation and use of the City of Whitewater Innovation Center and Technology Park.
11. Update regarding potential development of residential housing on vacant land owned by
Pearson Hale Farm LLC located on Warner Road (Kristen Fish-Peterson)
12. Update regarding the Whitewater WindUp Business Competition (Taylor Zeinert).
13. Discussion regarding draft of Reimbursement Agreement between the City and the CDA
with respect to the Whitewater WindUp Business Competition (Kristen Fish-Peterson)
14. Update regarding potential renovation of 108 West Main Street Property.
15. Update regarding Business Retention Visist (Taylor Zeinert).
FUTURE AGENDA ITEMS
ADJOURNMENT
Anyone requiring special arrangements is asked to call the Office of the
City Manager / City Clerk (262-473-0102) at least 72 hours prior to the meeting.
A quorum of the Common Council may be present. This notice is given to inform the public that no formal action
will be taken at this meeting.
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