Community Development Authority Board of Directors Meeting (In-Person & Virtual)
Regular MeetingWhitewater, WI · May 16, 2024
Minutes
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Agenda
May 16, 2024 Page 1
Community Development Authority
Board of Directors Meeting (In-Person
& Virtual)
Whitewater Municipal Building Community Room,
312 West Whitewater St., Whitewater, WI 53190
*In Person and Virtual
Thursday, May 16, 2024
MINUTES
CALL TO ORDER
Interim Chair Neil Hicks called the meeting order at 5:33 p.m.
ROLL CALL
PRESENT: Joe Kromholz, Jon Kachel, Neil Hicks, Christ Christon, Greg Majkrzak, Jeff Knight, Thayer
Coburn. STAFF: Taylor Zeinert (Economic Development Director); John Weidl (City Manager).
APPROVAL OF AGENDA
Moved by Knight to amend the Agenda to cancel the executive session due to the subject matter that
has significantly changed and has the potential to make a huge impact on property taxes and should be
vetted by the community and the City Council. Seconded by Neil Hicks. City Manager Weidl stated that
the normal order for all previous projects has been submitted first to the CDA and then to City Council
and that the City Attorney had vetted the process. Roll Call vote: AYES: Kachel, Hicks, Knight; NOES:
Christon, Kromholz, Majkrzak, Coburn; ABSENT: None. Motion failed to pass. Moved by Majkrzak to
approve the Agenda; seconded by Coburn. Roll Call Vote: AYES: Majkrzak, Coburn, Christon, Kromholz,
Hicks NOES: Knight, Kachel.
CONSIDERATION & ELECTION OF CHAIR & VICE CHAIR
Coburn nominated Greg Majkrzak to serve as Chair; seconded by Kromholz. Hicks called for any other
nominations for Chair. Kachel nominated Jeff Knight to serve as Chair; Knight declined. Hearing no
other nominations, roll call vote was taken. AYES: Coburn, Hicks, Christon, Kachel, Kromholz, Knight,
Majkrzak. Interim Chair Hicks declared Majkrzak the duly-elected Chair and turned the meeting over to
Chairman Majkrzak.
Chairman Majkrzak then opened nominations for Vice Chair. Coburn nominated Joe Kromholz to serve
as Vice Chair; seconded by Majkrzak. Kachel nominated Hicks to serve as Vice Chair; seconded by
Knight. Hearing no other nominations, roll call was called for the nomination of Joe Kromholz to serve
as Vice Chair. AYES: Maj, Hicks, Christon, Coburn, Kromholz, Kachel. Noes: Knight. Chairman Majkrzak
declared Joe Kromholz as the duly-elected Vice Chair.
DECLARATION OF CONFLICT OF INTEREST. None declared.
HEARING OF CITIZEN COMMENTS. None.
APPROVAL OF MINUTES
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Agenda
May 16, 2024 Page 2
2. The Minutes of the April 18, 2024 CDA Board of Directors Meeting were unavailable. Chairman
Majkrzak moved to table this item until the June 20, 2024 CDA Board of Directors Meeting;
seconded by Kromholz. Motion passed by unanimous roll call vote.
ACKNOWLEDGE FINANCIAL STATEMENTS
3. Moved by Hicks to approve the CDA Financial Statements for Period Ending April 30, 2024;
seconded by Kromholz. Motion passed by unanimous roll call vote.
ACTION ITEMS
4. Consideration and possible action regarding appointment of Economic Development
Director Taylor Zeinert to serve as CDA Director. Chairman Majkrzak opened discussion
of this item. Jim Heckendorf (Fontana, WI) question: Was the position posted for the
public? City Manager Response: Yes; Question: How many responses were received?
City Manager response: two (2). Question: Were they interviewed? City Manager
response: Yes. Question: What was the experience of those candidates? City Manager
response: I would need to ask the Human Resources Director who is not present at this
meeting. Question to Taylor Zeinert: What is your experience? Zeinert response: Did
undergraduate work at Carroll; holds a Masters in Public Administration from
UW-Oshkosh; took classes specific to economic development; worked for the Wisconsin
Towns Association (consisting of 1,260 towns) responding to legal questions, including
fielding TIF district related questions; worked for the City of Clintonville assisting the City
Administrator and Assistant City Administrator, including extensive TIF work; worked for
two law firms both specializing in municipal law; grew up in small town and fell in love
local government and economic development.
Moved by Kromholz to approve the appointment of Economic Development Director
Taylor Zeinert to serve as the CDA Director; seconded by Coburn. Motion passed by
unanimous roll call vote.
UPDATES & DISCUSSION
5. Update and discussion regarding Innovation Center M.O.U. Board Member Kromholz
provided an update regarding the structure and status of the Memorandum of
Understanding. The purpose of the current MOU is to replace the prior one and create a
streamlined one where the City is essentially operating the facility with space reserved to
continue the presence of the University at the Center. Kromholz expressed support for
the CDA hiring their own attorney to advise the CDA regarding this and other matters.
Kachel questioned the existing CDA advisory board and how that would function going
forward. Director Zeinert responded to a request from the Board regarding the status of
the search for a dedicated CDA Attorney.
6. Update and discussion regarding status of Whitewater WindUp business competition.
Director Zeinert provided an update regarding the upcoming WindUp finale on May 18th
and provided a list of businesses moving forward in the competition: The Grocery
Cooperative, The Book Teller, Uptown Revive, Stellar Vintage, The Wellnest Shop, The
Poppy Seed Company, Barista Cats Café and BHE Events. Zeinert then fielded questions
from the Board, including a brief discussion regarding limiting future competitions to
start-up businesses.
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Agenda
May 16, 2024 Page 3
7. Economic Development Activities Update. Director Zeinert noted that the office has
been really business with Bonnie out of the office. The ED Office completed five (5)
Business Retention and Expansion (BRE) visits with local businesses and continue to
schedule others. The WindUp is finishing up and Zeinert reported that she attended
WEDA Basics of Economic Development Training where she made many connections with
other municipalities for networking purposes. Zeinert finished up by fielding questions
from the Board regarding the BRE Program. City Manager provided basic details about
the questionnaire that is used and welcomed any suggestions or additions from the
Board. Board Member Coburn expressed interest in feedback from those visits. Board
Member Knight suggested providing employers with information about activities in
Whitewater to share with their employees.
8. Update and discussion regarding April 25th Housing Round Table. Director Zeinert
thank all who were able to attend the Housing Round Table. Zeinert reported that there
were 67 attendees that the City has never seen before and summarized studies and
information shared by the presenters, including the need for single family housing, multi-
family and mixed-use housing. Larry Kachel (457 S. Buckingham Blvd.) expressed concern
about using TID money for multi-family housing projects and offered his opinion
regarding some of the conclusions represented in the Doersching report. Jeff Knight also
commented on what he considered conflicting data between the three presentations.
EXECUTIVE SESSION
Chairman Majkrzak moved to adjourn to Closed Session, TO RECONVENE, pursuant to Wisconsin
Statutes 19.85(1)(e) “Deliberating or negotiating the purchasing of public properties, the investing of
public funds, or conducting other specified public business, whenever competitive or bargaining
reasons require a closed session. Item to be discussed: Consideration and possible action regarding
proposed multi-family development to be located on Moraine View Parkway (Tax Parcel No. WPB
00044) for Chris Slater. Motion seconded by Coburn/Kachel. Roll Call Vote: AYES: Hicks, Coburn,
Kachel, Kromholz, Christon, Majkrzak. NOES: Knight. ABSENT: None. Motion passed.
RECONVENE INTO OPEN SESSION. Moved by Majkrzak to reconvene to open session to take action on
closed session item; seconded by Kachel. Motion passed by unanimous voice vote. Majkrzak moved to
approve a recommendation to the Common Council for approval of the proposed multi-family
development to be located on Moraine View Parkway (Tax Parcel No. WPB 00044) for Chris Slater.
Seconded by Coburn. Knight expressed his concern for moving forward with a project that does not
meet the “but for” provision when considering use of TIF funds to support a multi-family housing
project. Kromholz offered his rebuttal of comments made by Knight and stated his support for the
project. Kachel stated his support for development of multi-family housing but expressed concern for
using TIF funds. Chairman Majkrzak restated his support for recommending approval to the Common
Council. Roll Call Vote: AYES: Christon, Majkrzak, Coburn, Kromholz; NOES: Kachel, Knight Hicks;
ABSENT: None. Motion passed.
FUTURE AGENDA ITEMS
10. Update regarding status of Action Fund Loan Loss Reserves.
11. Update regarding why Meeper Loan was written off.
12. Update regarding status of Scanalytics Capital Catalyst Loan.
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Agenda
May 16, 2024 Page 4
13. Follow up on summary of Capital Catalyst original loan amounts.
14. Cost of amending a TIF District.
15. Update regarding ongoing litigation, if any.
16. Knight stated he would like to see copies of the Developer Agreements for the
Meadowview and Aldi’s projects.
17. Coburn would like an update regarding status of Slipstream Loan.
18. Coburn requested an update regarding education and recruitment of developers
ADJOURNMENT. Moved by Coburn and seconded by Kromholz to adjourn the meeting. Motion passed
by unanimous roll call vote. Chairman Majkrzak adjourned the meeting at approximately 6:40 p.m.
Respectfully submitted,
Bonnie Miller, Recorder
Minutes approved at June 20, 2024 CDA Meeting.
Agenda
Community Development Authority
Board of Directors Meeting (In-Person
& Virtual)
Whitewater Municipal Building Community Room,
312 West Whitewater St., Whitewater, WI 53190
*In Person and Virtual
Thursday, May 16, 2024 - 5:30 PM
Citizens are welcome (and encouraged) to join our webinar via computer, smart phone, or telephone.
Citizen participation is welcome during topic discussion periods.
Please click the link below to join the webinar:
https://us06web.zoom.us/j/83847306895?pwd=f2T0hNAnf8bWXEaiovtU237KkmTZgQ.zPqLgfbg7aVI8Ec
q
Passcode: 275178
Telephone: +1 (312) 626-6799
Webinar ID: 838 4730 6895
Passcode: 275178
Please note that although every effort will be made to provide for virtual participation, unforeseen
technical difficulties may prevent this, in which case the meeting may still proceed as long as there is a
quorum. Should you wish to make a comment in this situation, you are welcome to call this number:
(262) 473-0108.
AGENDA
CALL TO ORDER
ROLL CALL
APPROVAL OF AGENDA
A Board Member can choose to remove an item from the Agenda or rearrange its order; however,
introducing new items to the Agenda is not allowed. Any proposed changes require a motion, a second,
and approval from the Board to be implemented. The Agenda shall be approved at each meeting even if
no changes are being made at that meeting.
CONSIDERATION & ELECTION OF CHAIR & VICE CHAIR
1. Election of Chair and Vice Chair.
DECLARATION OF CONFLICT OF INTEREST. Would any member(s) of the Board wish to declare any
known conflict of interest with the items presented on today's CDA Board Agenda?
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Agenda
May 16, 2024 Page 2
HEARING OF CITIZEN COMMENTS
No formal Committee action will be taken during this meeting although issues raised may become a part
of a future agenda. Participants are allotted a three (3) minute speaking period. Specific items listed on
the agenda may not be discussed at this time; however, citizens are invited to speak to those specific
issues at the time the Committee discusses that particular item.
To make a comment during this period, or during any agenda item: On a computer or handheld device,
locate the controls on your computer to raise your hand. You may need to move your mouse to see
these controls. On a traditional telephone, dial *6 to unmute your phone and dial *9 to raise your
hand.
APPROVAL OF MINUTES
2. Approve Minutes of the April 18, 2024 CDA Board of Directors Meeting.
ACKNOWLEDGE FINANCIAL STATEMENTS
3. Review and acknowledge CDA Financial Statements for Period Ending April 30, 2024.
ACTION ITEMS
4. Consideration and possible action regarding appointment of Economic Development
Director Taylor Zeinert to serve as CDA Director.
UPDATES & DISCUSSION
5. Update and discussion regarding Innovation Center M.O.U. (Joe Kromholz)
6. Update and discussion regarding status of Whitewater WindUp business competition.
7. Economic Development Activities Update
8. Update and discussion regarding April 25th Housing Round Table.
EXECUTIVE SESSION
Adjourn to Closed Session, TO RECONVENE, pursuant to Wisconsin Statutes 19.85(1)(e) “Deliberating or
negotiating the purchasing of public properties, the investing of public funds, or conducting other
specified public business, whenever competitive or bargaining reasons require a closed session. Items to
be discussed:
9. Consideration and possible action regarding proposed multi-family development to be
located on Moraine View Parkway (Tax Parcel No. WPB 00044) for Chris Slater.
RECONVENE INTO OPEN SESSION. Reconvene to open session to take action on closed sessions item(s).
FUTURE AGENDA ITEMS
10. Update regarding status of Action Fund Loan Loss Reserves.
11. Update regarding why Meeper Loan was written off.
12. Update regarding status of Scanalytics Capital Catalyst Loan.
Community Development Authority Board of Directors Meeting (In-Person & Virtual) Agenda
May 16, 2024 Page 3
13. Follow up on summary of Capital Catalyst original loan amounts.
14. Cost of amending a TIF District.
15. Update regarding ongoing litigation, if any.
ADJOURNMENT
A quorum of the Common Council may be present. This notice is given to inform the public that no formal action
will be taken at this meeting.
Anyone requiring special arrangements is asked to call the Office of the
City Manager / City Clerk (262-473-0102) at least 72 hours prior to the meeting.
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