Williamsburg Farmers Market Advisory Board

AGENDA City of Williamsburg Williamsburg Farmers Market Advisory Board Tuesday, June 10, 2025 A meeting of the Williamsburg Farmers Market Advisory Board will be held Tuesday, June 10, 2025 in the Stryker Center, 412 N. Boundary Street commencing at 2:00 PM. Page 1. CALL TO ORDER 2. ROLL CALL 3. APPROVAL OF MINUTES A. March 11, 2025 Minutes 2-4 4. MARKET MANAGER'S REPORT A. Market Update 1. New Vendors 2. Merchandise for Sale 3. Awards/Recognitions/Certificates 4. Market Intern B. Financial Report C. Programs 1. Pop Club 2. Master Gardner Demonstrations 3. Friends of the Market 5. CHAIRPERSON'S REPORT 6. UNFINISHED BUSINESS A. Year-Round Market Operation 7. NEW BUSINESS A. Chairperson Snyder Resignation 8. OTHER REPORTS 9. ADJOURN Next Meeting is September 9, 2025 Page 1 of 4  MINUTES City of Williamsburg Williamsburg Farmers Market Advisory Board March 11, 2025 A meeting of the Williamsburg Farmers Market Advisory Board was held on March 11, at 2:00 p.m. at the Stryker Center located at 412 N. Boundary Street. 1. CALL TO ORDER Chair Renner called the meeting to order at 2:02 p.m. 2. ROLL CALL WFMAB Members present: Mr. Youngs, Vice Chair Peffley, Chair Renner, Mr. Johnson WFMAB Members absent: Ms. Snyder Staff: Mollie Romero (Interim Market Manager), Robbi Hutton (Director of Parks and Recreation), Taryn Sherrill (Recreation Superintendent). 3. APPROVAL OF MINUTES A. December 10, 2024, was approved. Moved by Vice Chair Peffley, seconded by Chair Renner, to action Carried 4-0-0 by a roll call vote: Ayes: Youngs, Peffley, Renner, and Johnson Mr. Youngs noted under New Business that it was reported that there would not be any markets between February 22 and March 29 because vendors would have to relocate due to the removal of the ice rink. The information was recorded accurately; however, Manager Frey misinformed the board. Page 2 of 4 4. MARKET MANAGER’S REPORT Market Manager’s report is attached. A. Mr. Johnson inquired about the drop in attendance in December. Ms. Hutton explained that Placer AI was used instead of volunteers using clickers to count attendance. Mr. Youngs suggested including more vendors who sell seasonal items such as wreaths and other holiday items. Chair Renner mentioned the parking issues in December. Chair Renner inquired about the February 2024 market, specifically the Valentine Market, noting that the weather was beautiful that weekend for attendance. B. Mr. Johnson inquired about vendor outlook for March 29. Manager Romero estimated that the vendor count would be about 40. She explained that March and April are typically not at full capacity. More vendors start participating in May. Ms. Hutton reported that the William & Mary Dining Dollars will be available again starting in March. She also mentioned that Manager Romero worked with VAFMA to restore the Market to its previous Gold Status. C. Mr. Youngs inquired about the SNAP lapse. Ms. Hutton explained that the Market has been reinstated through SNAP and that there was only one market affected by the program lapse. Ms. Hutton also expressed the need to organize better signage for pay programs and that the Market will be working with the Human Services Department as a resource. 5. CHAIRPERSON’S REPORT Chair Renner thanked the Market Manager for her hard work throughout the winter market season and noted that it had gone very well. She also thanked the Market staff for their efforts at the vendor meeting in February. Chair Renner shared the following concerns: • Some vendors are concerned about change and can find it hard to navigate those changes • Need more diverse vendors 6. UNFINISHED BUSINESS Nothing to report Page 3 of 4  7. NEW BUSINESS The Winter Market started with 14 vendors. By the end of the winter season, there were 20-21 vendors in attendance. A. Year-round market operation Market Management is considering operating a year-round farmers market. Further research, including vendor and customer engagement, will be conducted. Chair Renner inquired about the Market Manager selection process. Ms. Hutton explained that the selected candidates would be interviewed on March 12. 8. OTHER REPORTS Director Hutton introduced Mr. Middleton Smith, who will replace Mr. Johnson on the board as the Colonial Williamsburg representative. 9. ADJOURNMENT At 2:42 p.m., there being no additional business before the Board, the Williamsburg Farmers Market Advisory Board meeting of March 11, was adjourned. Moved by Mr. Johnson, seconded Chair Renner, to adjourn the meeting. Carried: 4-0-0 by a roll call vote: Ayes: Youngs, Peffley, Renner, and Johnson Approved: ____________ Kimberly Renner, Chair Robbi Hutton, Secretary *The preceding minutes are a summary of the meeting and not verbatim. Page 4 of 4