Williamsburg Public Art Council
Regular MeetingWilliamsburg, VA · August 29, 2022
Agenda
City of Williamsburg
Agenda
Williamsburg Public Art Council Meeting
Monday, August 29, 2022 @ 3:30 PM
Stryker Center (Room 127), 412 N Boundary St,
Williamsburg, VA 23185
Page
I. CALL TO ORDER
II. APPROVAL OF MINUTES
a. July 25, 2022 - WPAC Minutes 2-4
WPAC - July 25, 2022 Minutes - Draft
b. August 15, 2022 - WPAC Minutes 5-6
WPAC - Aug 15, 2022 Minutes - Draft
III. CHAIR'S REPORT
a. New Member Introduction - Rachel Trichler
b. Public Art Plan 7 - 10
WPAC - Public Art Plan - Draft 8.15.22
IV. MURAL PROGRAM AT MIDTOWN ROW
a. Updates for Wall #2 - Joanna Skrabala, Tourism Development Specialist
b. Revised RFQ for Wall #1 - Joanna Skrabala, Tourism Development Specialist 11 - 18
RFQ for Mural Design - Reissue
c. Branded Arts Discussion
V. NEXT MEETING
The next meeting is Monday, September 26, 2022, at 3:30 p.m. in Room 127 at the
Stryker Center.
VI. ADJOURNMENT
Page 1 of 18
The Williamsburg Public Art Council met at 3:30 pm, Monday, July 25, 2022, in room 127 at the Stryker
Center, 412 N Boundary Street, Williamsburg, Virginia.
WPAC members present: Robert Currie (Chairperson), Patricia Rublein (Vice-Chairperson), Scott Spence
(Secretary), Harold Philipsen, Chris Caracci, Pat Dent, Barbara Ramsey (Virtual), Conor Sokolowsky
(Virtual)
WPAC members absent: Rachel Trichler
Staff members present: Joanna Skrabala (Tourism Development Specialist), Yuri Adams (Economic
Development Director)
Others present: Hannah Warner (Midtown Row), Richard Wiatt (VHB Landscape Architect), Sarah
Balascio
I. Call to Order
Mr. Currie called the meeting to order at 3:30 pm.
II. Electronic Participation Request
a. Consideration and Approval of remote Participation Request from WPAC Members
Barbara Ramsey and Conor Sokolowsky
Ms. Rublein made a motion to approve the electronic meeting participation requests
and Mr. Caracci seconded. All approved.
III. Approval of Minutes
a. May 23, 2022
b. June 27, 2022
c. July 18, 2022
Ms. Rublein made a motion to approve the May 23 meeting minutes and Mr. Phillipsen
seconded. All approved. Mr. Phillipsen then made a motion to approve the June 27 and
July 18 minutes and Mr. Caracci seconded. All approved.
IV. Staff Updates
a. Silver Hand Meadery
Ms. Skrabala reported that the Silver Hand Meadery mural unveiling would be held on
Saturday, August 20, and details were forthcoming.
Page 2 of 18
b. Wayfinding Gateway Feature
Ms. Adams gave a brief introduction to the City’s wayfinding project. She said it started
as a discussion with a small business and was later submitted to the Tourism
Development Grant Review Committee. She said the initial funding request was for
$25,000; however, it grew into a larger project and was awarded $250,000 from the
Tourism Development Fund (TDF) in the fall of 2019. She said after a bid process, the
contract was awarded to Merje.
Mr. Wiatt then discussed the evolving signage in Williamsburg over the years. He said
Merje is a nationally known wayfinding company. He said they have also worked locally
with the Colonial Williamsburg Foundation, Mariners’ Museum, CNU, and Jamestown
Island.
Mr. Wiatt said they looked at the following entryway points to the City for a statement
piece: 1) Richmond Road, 2) Monticello Avenue/Route 199, and 3) South Henry Street.
He said there were eight gateways in total.
Mr. Caracci asked about consideration of the Jamestown Road entrance and Mr. Wiatt
said there was no available right of way; however, Geddy Park could be an option. Ms.
Ramsey agreed and said it would need to be interior to Route 199.
Mr. Wiatt said this part of the wayfinding project began in the summer/early fall of
2021. He said when it came to design, they wanted to include the City’s seal. He then
presented several early iterations before showing the current lantern design. He also
presented day and night renderings of the lantern at the three gateways.
V. Chair’s Report
a. Community Appreciation Day
Mr. Currie reported that Community Appreciation Day was a success with a lot of
participation. He said he appreciated Mr. Caracci’s previous notes to better next year’s
event. Mr. Currie said he wishes to get bigger canvases to paint and would like to
increase marketing and awareness. Mr. Caracci also suggested increasing the number of
games for the overall event.
b. Public Art Plan
Mr. Currie thanked all who attended the extra meeting to contribute to the first
iteration of the plan. He said the next steps would be to refine the goals and action
items. He said it would take a couple more meetings to complete the first draft.
c. Regional Mural Program
Mr. Currie said he met with Asa Jackson (Virginia Commission for the Arts and
Contemporary Arts Network) to discuss ideas for the former Williams-Sonoma location
on Duke of Gloucester Street. He said Mr. Jackson then pitched the idea of a regional
mural festival. Mr. Currie said this could help get Williamsburg on the map to be in line
with Virginia Beach, Richmond, and others. He said commitment would need to be
Page 3 of 18
made in the fall of this year with implementation in 2023.
Ms. Ramsey suggested agreeing to s smaller number of mural commitments as
Williamsburg itself is much smaller than Virginia Beach and Richmond, and the group
agreed. Ms. Rublein suggested rotating dates for the festival and Ms. Ramsey agreed,
saying it could be similar to the garden club tours.
VI. Mural Program at Midtown Row
a. Consideration and Approval of Mural Designs
Ms. Skrabala said due to one applicant’s withdrawal from consideration, the WPAC
could re-release the RFQ and suggested releasing it at the same time as the unveiling of
wall #2’s mural. Mr. Dent said releasing it sooner rather than later would be ideal,
contingent on City protocols.
At this time, Ms. Rublein made a motion to approve Silas Baker’s proposal for wall #2,
awarding him in the amount of $6,998 and Mr. Phillipsen seconded. All approved.
b. Artist Curation – Branded Arts
Mr. Currie asked the group to think about potential content for the marquee wall’s
mural. The topic was then tabled to the next meeting.
VII. Next Meeting
The next meeting is scheduled for August 29, 2022, at 3:30 pm in Room 127 at the Stryker
Center.
VIII. Adjournment
Mr. Currie made a motion to adjourn the meeting and Ms. Ramsey seconded. All approved and
the meeting was adjourned at 5:02 pm.
_______________________________________________
Scott Spence, Secretary
Page 4 of 18
The Williamsburg Public Art Council met at 3:30 pm, Monday, August 15, 2022, in room 128 at the
Stryker Center, 412 N Boundary Street, Williamsburg, Virginia.
WPAC members present: Robert Currie (Chairperson), Patricia Rublein (Vice-Chairperson), Scott Spence
(Secretary), Pat Dent, Barbara Ramsey, Conor Sokolowsky
WPAC members absent: Rachel Trichler, Harold Philipsen, Chris Caracci
Staff members present: Joanna Skrabala (Tourism Development Specialist)
I. Call to Order
Mr. Currie called the meeting to order at 3:28 pm
II. Mural Program at Midtown Row
a. Staff Recommendations for Wall #1
Ms. Skrabala said that after staff deliberation, it is recommended that the City reissue
the RFQ for wall #1 with some revisions. Ms. Skrabala said she did additional research
into mural costs and determined that increasing the budget from $11,000 to between
$15-18K would be good. She said staff would also recommend opening it up to artists
outside of Virginia.
Ms. Ramsey recommended adding supplemental information about the proposed
theme and Williamsburg. Ms. Skrabala said she would prepare a revised draft of the RFQ
to be reviewed at the next meeting. She said it could then be released shortly
thereafter.
III. Public Art Plan
a. Williamsburg Public Art Plan (Draft)
The group continued edits to the Public Art Plan, refining the values and goals before
working on the action items. Mr. Currie said it would take a couple more meetings to
complete the first draft.
IV. Next Meeting
The next meeting is scheduled for August 29, 2022, at 3:30 pm in Room 127 at the Stryker
Center.
Page 5 of 18
V. Adjournment
The meeting adjourned at 5:56 pm.
_______________________________________________
Scott Spence, Secretary
Page 6 of 18
DRAFT
WILLIAMSBURG PUBLIC ART COUNCIL
Guide to Strategic Policy and Long-Term Planning
ENABLING LEGISLATION
On February 11, 2021, as an initiative of the Williamsburg City Council, the Williamsburg Public
Arts Council (WPAC) was created to curate a public art program. WPAC is tasked to engage in a
review process, funding strategies and planning for a public art program, and is enabled
through City Ordinance #21-01.
ORGANIZATIONAL BACKGROUND
The Williamsburg Public Art Council is organized to:
• Advise the City Council on the acquisition, donation, commission and/or funding
of public art
• Advise on acceptance of gifts and loans of public art and any deaccession of
public art from the City’s collection
• Develop policies regarding determination of artist qualifications, criteria specific
to site attribution, maintenance of public art
• Develop a plan for the broad implementation of a robust public art program
• Administer public art grant programs on behalf of the City Council
• Solicit public art and donations to acquire public art according to the
authorization of City Council
• Provide an annual report to the City regarding WPAC activities, to include fund
expenditures, grants issued, and status of awards, art inventory, maintenance
and general status of the public art program
WPAC members are engaged as a qualified advisory group for all program areas and types to
include planning, design, artistic practice, public policy, and local government consult.
STRATEGIC PLANNING PROCESS
The planning process is being initiated following early WPAC discussions regarding review
processes for proposals. Discussions of organizational vision were also held, and public opinion
was sought through surveys and dialog with public art administrators in a wide demographic
area.
It is the intention of the WPAC that this plan shall serve as a working document and guide to
support a Public Art Program for the City of Williamsburg that provides enrichment for the
community and its visitors highlighting the beauty and unique character of the City, its culture
and history and to promote community connection.
EDITED 8/15/22
Page 7 of 18
DRAFT
STRATEGIC PLAN
2022-2025
MISSION
To curate a program of public art that will further enhances an innovative and creative
environment that celebrates the City’s past, present, and future, reflects the community’s
identity, and advances Williamsburg as a world-class destination.
VISION
To sustain an accessible, inclusive, and engaging program of public art that speaks to the unique
lifestyle and cultural vibrancy of the Williamsburg community which inspires a sense of pride
and belonging.
VALUES
• Public art increases economic vitality
• Public art is thought-provoking and inspires people to explore, connect, and pause
within a physical space that speaks to the beauty and unique character of the City
• Public art supports the education and celebration of the City’s past, present, and future
through collaboration with community leaders and organizations
• Public art stimulates the mind and heart, broadens the imagination, communicates a
wide range of creative ideas, and promotes a sense of belonging
• Public art should be fully accessible, inclusive, and diverse
GOALS
I. Develop policies and processes that support a dynamic public art program for the
community, its businesses, and its visitors.
II. Identify suitable areas for public art, carefully evaluating the compatibility and
environmental harmony of the art and its surroundings.
III. Cultivate a thriving arts community through engagement with artists, policymakers, and the
public.
IV. Employ public art to enhance placemaking, create impactful experiences, and contribute to
community cohesion.
EDITED 8/15/22
Page 8 of 18
DRAFT
I. Develop policies and processes that support a dynamic public art program for the
community, its businesses, and its visitors.
ACTION ITEMS
• Develop an annual budget to support public art projects
• Identify locations and opportunities suitable for public art projects
• Collaborate with City Council and other municipal agencies to consider impacts of public
art projects
• Select installations that celebrate Williamsburg’s past, present and future
• Determine appropriate plans for asset management and acquisition, consulting with
trained staff as necessary
• Conduct forums to share information, ideas, and expertise
• Set high standards to enhance our community’s quality of life
II. Identify suitable areas for public art, carefully evaluating the compatibility and
environmental harmony of the art and its surroundings.
ACTION ITEMS
• Conduct a Site Mapping program to identify areas that are suited to creative
Installations.
• Adapt review processes to consider diverse types of installations:
Ephemeral/non-Permanent. Works that fall apart or degrade
Installations: Pre-designed for a specific site
Applied: Murals/sculptures that are building-mounted, highly visible, and large
Integrated: Pavement/Building facades. Art made around a surface at hand
Stand Alone: Sculpture/large structure. Site specific. Ex. Sculpture garden
• Engage to best advantage the expertise of Art Council members in considering all
installations
• Art installations will be accessible to the general public
III. Cultivate a thriving arts community through engagement with artists, policymakers, and
the public.
EDITED 8/15/22
Page 9 of 18
DRAFT
ACTION ITEMS
• Build a directory of artists to have a resource of potential creators in diverse fields of
work keeping in mind inclusivity
• Pursue open communication with William & Mary and Colonial Williamsburg where
partnership may be indicated
• Program implementation will consider economic advancement opportunities
• Program implementation will consider how a work speaks to who we are.
• WPAC will establish policies to help determine qualifications, site attribution criteria,
amount of financial investment and future maintenance needs.
• Artists who respond to commissioned projects will consider that each viewer has a
creative vision for expression of certain themes. Public art should enhance the way all
citizens view Williamsburg and how we want others to see our community.
IV. Employ public art to enhance placemaking, create impactful experiences, and contribute
to community cohesion.
ACTION ITEMS
• Use public art to broaden the locality’s investment in education
• Consider multiple art forms, to include places for vocal narrative
EDITED 8/15/22
Page 10 of 18
CITY OF WILLIAMSBURG
Joanna Skrabala
Tourism Development Specialist
401 Lafayette Street
Williamsburg, VA. 23185
REQUEST FOR QUOTATION/INFORMATION
Williamsburg Public Art Council – Mural
RFQ #:
Issue Date: 09/1/22
THIS IS NOT AN ORDER
The City of Williamsburg’s Williamsburg Public Art Council (WPAC) requests your
response to the item listed below. Please respond by the close of business on October 13,
2022. Any questions must be submitted in writing to Joanna Skrabala at least two (2)
business days prior to the closing date of October 13, 2022. Written quotation and
response to the item listed below can be mailed to the attention of Joanna Skrabala at City
of Williamsburg; 401 Lafayette Street; Williamsburg, VA 23185, email submission is
acceptable but must be received on or before the closing date. If emailing, please send your
email to jskrabala@williamsburgva.gov.
The Williamsburg Public Art Council is seeking design proposals from artists or artistic
teams for its Mural Program in Midtown Row. Before entering an agreement or contract for
mural services, the City of Williamsburg reserves the right to conduct interviews with any
respondents who submit information to augment the artist selection process.
SUMMARY & BACKGROUND
The Williamsburg City Council identified its desire to create a public art program as an
initiative in the City’s 2021/2022 Goals, Initiatives and Outcomes (GIOs).
In February of 2021, Williamsburg City Council adopted Ordinance #21-01 and Resolution
#21-03 to create the Williamsburg Public Art Council (WPAC). The WPAC advises City
Council on the acquisition, donation, commission and/or funding of public art, the
1
Page 11 of 18
acceptance of gifts and loans of public art and the deaccession of public art from the City’s
collection.
In October of 2021, Williamsburg City Council approved a zoning text amendment to
officially allow for public art under the Williamsburg Public Art Council program. As stated
in the WPAC Resolution, murals are only allowed for installation in the B-3 zoning district
(also known as Midtown). The WPAC worked with Midtown Row to identify potential wall
space for murals and included two of these locations in this RFP.
An RFQ was previously issued in April of 2022 for mural designs on two separate walls.
From this process, a design was selected for one of the walls; however, a decision could not
be made for the remaining wall. The WPAC then decided to reissue this RFQ with some
additional revisions.
PROJECT PURPOSE
Through its Public Art Program, the Williamsburg Public Art Council wishes to celebrate
the City’s past, present, and future with public art; enhance the City’s identity and economic
vitality by encouraging people to spend more time in the City engaged with public art; and
highlight and enhance the beauty and unique character of the City.
The purpose of this RFQ is to solicit proposals from skilled artists or artistic teams; conduct
an evaluation through the WPAC, its partners, and public comment, based on the criteria
listed herein; and select a qualified artist or artistic team that can demonstrate excellence
while completing this project on time and within budget. If selected, the design and the
resulting mural will be the exclusive property and expression of the City of Williamsburg.
PROJECT DESCRIPTION
Artists are encouraged to explore a variety of concepts and visuals as they relate to the
identified broad theme as outlined in this RFQ.
The mural should:
▪ Be an original, one-of-a-kind new work
▪ Be suitable and acceptable for public viewing of all ages and advance the interests of
the City of Williamsburg
▪ Be interactive and/or experiential by encouraging the public to take photographs
and/or selfies with the mural
▪ Follow all Guidelines and Criteria as outlined by the WPAC
▪ If known images are used, the artist or artistic team is responsible for obtaining all
copyright permission and paying all license fees. Copies of permissions and license,
2
Page 12 of 18
to the sole satisfaction of the WPAC, must be provided to the City of Williamsburg
prior to contracting with the City.
BUDGET
All proposals must include proposed costs to complete the proposed murals, described in
the project scope. Costs should be stated as a one-time or non-recuring costs (NRC). Pricing
should be listed for each itemized expense.
Project Budgets:
▪ Not to exceed $17,000
The compensation above is all-inclusive and will cover all costs, including design, labor,
layout, materials, installation, application of a protective coating, and travel/lodging
expenses.
Compensation will be dispensed as follows: 50% at the beginning of the project within 30
days of a signed contract between the City of Williamsburg and the selected artist(s), with
the remaining 50% being dispensed upon satisfactory completion of the mural(s).
PROJECT TIMELINE
RFQ Launch Date Thursday, September 1, 2022
Deadline for Submissions Thursday, October 13, 2022
WPAC Initial Review Monday, October 24, 2022
Public Input November 2022
Architectural Review Board (ARB) November 2022
Courtesy Review of Finalists
Selected Winner(s) Announced November 2022
Installation Fall/Winter 2022/2023
3
Page 13 of 18
PROJECT THEME, LOCATION & SITE SPECIFICATIONS
The location outlined below is privately owned by Midtown Row, an experience-based
retail, entertainment, and residential district in the City of Williamsburg. The City of
Williamsburg has permission to develop the space with the installation of a mural. The
mural surface is brick.
▪ Theme: “Community Connections.” During the 2020 State of City address, Mayor
Douglas Pons unveiled a new vision statement for City of Williamsburg — a change for
the first time in nearly 30 years. This new statement will help the City work toward
what we envision for the Williamsburg of 2040:
One Williamsburg that is courageously leading, innovating a modern city, prioritizing
safety and wellness, engaging with our partners, while connecting with the world.
To gain a better perspective of the City, applicants are encouraged to review its Vision &
Goals.
▪ Location: 1242 Richmond Road, Williamsburg; on inner side of Food Lion, adjacent to
Sal’s by Victor (circled in purple below)
▪ Size: 15’ x 40’
4
Page 14 of 18
ELIGIBILITY
The project is open to all qualified artists and artistic teams, including students.
▪ Experience with public art and large murals is preferred, but not required.
▪ Artist(s) must be willing to meet all contractual obligations and adhere to the
project timeline.
▪ Artistic teams must designate a single point of contact. This person must be willing
to sign all contracts and related documents for the compensation.
COMPENSATION
The City of Williamsburg will compensate the artist/artistic team in the amount of up to,
but not to exceed, the outlined budget of $17,000.
▪ Details on what should be included in the budget are listed under Submission
Requirements.
▪ This compensation will cover design, labor, layout, materials, installation,
application of a protective coating, equipment rental, travel expenses; and
insurance.
▪ Compensation will be made in two equal payments: 50% within 30 days of a signed
contract and 50% after all contractual deliverables are received.
RESPONSIBILITIES
The following responsibilities are in partnership between the City of Williamsburg and
Midtown Row as outlined in its bailment agreement:
▪ Prepping the surface (cleaning, patching);
▪ Providing a secure storage space for any materials (paints, brushes, rollers, etc.);
▪ Building permission; and
▪ Ongoing maintenance.
The selected artist(s) shall be responsible for the following:
▪ Obtaining materials (paints, brushes, rollers, and the associated accoutrement);
▪ Applying protective coating;
5
Page 15 of 18
▪ Design installation;
▪ Prepping and safeguarding the site each day of work for ease, comfort, safety, and
cleanliness;
▪ Required cleaning up of site at the end of work, leaving the site bereft of any
obstacles and paint; and
▪ Providing proof of liability insurance coverage, as determined satisfactory in the
sole discretion of the City of Williamsburg.
The selected artist(s) will also be required to:
▪ Appear in photographs and/or video during the installation of the murals; and
▪ Be available to meet and answer questions from City leadership, staff, and members
of the media.
SELECTION CRITERIA
The City of Williamsburg staff, WPAC, and Midtown Row will review all eligible proposals
to select up to five (5) finalists. The following criteria will be used in selecting the finalists:
▪ Mural design and its expression of the theme
▪ Submittal of all required materials as outlined in the RFQ
▪ Originality: creativity and uniqueness of proposed artwork concept for this project
▪ Quality and craftsmanship of product as exhibited by past work
▪ Feasibility: artist’s proven track record and ability to complete the work on time and
within budget
The City reserves the right, at any time prior to awarding the contract, to reject any and all
proposals, or any part thereof, to make no award, and/or issue a new RFQ, or make
modifications, corrections or additions to the information contained therein.
SUBMISSION REQUIREMENTS
To ensure consideration for this RFQ, your submission should be complete and meeting the
criteria listed below. Up to two design proposals for each site may be submitted. All
submission must be completed electronically.
▪ Proposals must be submitted no later than Thursday, October13, 2022, at 4:30 p.m.
6
Page 16 of 18
▪ Provide a current vitae/resume, no longer than one (1) page.
▪ Include three (3) professional references. Please include name, address, phone
number, and email address for each reference.
▪ While not required, you may provide imagery of previous outdoor murals OR large-
scale artwork.
▪ Provide letter of interest briefly expressing your interest in the project as well as the
Mural Title with a narrative describing the imagery’s meaning/concept or
significance, how the mural may reflect or enrich the City of Williamsburg.
▪ Include a project timeline for installation needs.
▪ The proposed design should be clearly rendered, with approximate measurements,
and include a sketch of the design as an overlay of the building wall to show
dimension and scale.
▪ Provide a proposed budget to include all expenses for all materials, labor costs, etc.,
to not exceed the compensation amounts listed in this RFQ.
POLICIES
▪ Contingent on weather, each mural should be completed within four (4) weeks.
▪ Selected artist(s) will be required to sign indemnification and hold harmless
agreements with the City of Williamsburg and property owner, Midtown Row.
▪ Some proposals not selected for this project may be kept on file by the City of
Williamsburg for possible future considerations.
▪ Artist(s) will retain the ownership of the design ideas submitted for this RFQ until a
selection has been made and a contract signed between the artist(s) and City of
Williamsburg.
▪ At the time the contract is awarded, the ownership of the design and the artwork
produced – in this case the public mural project – will become the property of the
City of Williamsburg and Midtown Row.
▪ Artist/artistic teams submitting proposals should be aware that City of
Williamsburg reserves the right, working with the artist(s), to require changes to
the design, and absent changes made as required by the City of Williamsburg, the
artist(s) will be selected. If an artist(s) does not complete the mural as approved by
the City of Williamsburg, in its sole control and discretion, the City still owns the
design and mural, to the extent that it is completed, and may engage another
artist(s) to complete the mural in its entirety without further obligation or liability
to the artist(s).
7
Page 17 of 18
RFQ Submission Form
Williamsburg Public Art Council – Mural(s)
RFQ #:
Issue Date: 09/01/22
Applicant’s Name ____________________________________________________________________________________
Mailing Address ______________________________________________________________________________________
City _______________________________________ State _____________________ Zip Code______________________
Phone ________________________________ Email Address _______________________________________________
Website (optional) __________________________________________________________________________________
Attachment Checklist
You must include the following documentation with your submission.
____ Vitae/Resume
____ Letter of Interest
____ Three (3) professional references
____ Expected timeline to complete the work with weather constraints
____ Detailed, full-color sketch to scale of your proposed mural submission
____ Projected budget not to exceed the allocated amount for the wall(s)
____ Portfolio and/or examples of artwork, including any exterior murals or large-
scale art projects
Signature
This proposal accurately represents my mural plans, and I/we are fully prepared and capable of
executing the mural as described within a time frame that will be agreed upon by myself and the
City of Williamsburg.
Signature__________________________________________________________________ Date _____________________
Printed Name ____________________________________________________________
- YOUR MUST RETURN THIS COMPLETED FORM WITH YOUR SUBMISSION -
8
Page 18 of 18
Get email alerts for Williamsburg
A daily email when new agendas and minutes are posted.