Williamsburg Public Art Council
Regular MeetingWilliamsburg, VA · October 30, 2023
Agenda
City of Williamsburg
Agenda
Williamsburg Public Art Council Meeting
Monday, October 30, 2023 @ 3:30 PM
Stryker Center (Room 127), 412 N Boundary St, Williamsburg,
VA 23185
Page
I. CALL TO ORDER
II. APPROVAL OF MINUTES
a. September 25, 2023 - WPAC Minutes 2-4
WPAC - September 25 2023 Minutes - draft
III. CHAIR'S REPORT
IV. STAFF UPDATE
a. CODASummit 2023
b. Public Art Plaques
c. 2024 Calendar 5
WPAC - 2024 Meetings
V. OLD BUSINESS
a. Midtown Row Fall Festival
VI. NEW BUSINESS
a. Consideration and Approval of WPAC Application Revisions 6-7
WPAC - Proposed Changes to Application for Funding and Approval
WPAC - AIS - Application Revisions
b. Public Art Plan & Goals 8 - 11
WPAC - Public Art Plan - Goals - Working Doc
VII. MURAL PROGRAM AT MIDTOWN ROW
a. Marquee Wall - Consideration and Approval of a Mural Design 12 - 13
Muro Design - Color Variations
WPAC - AIS - Approval of Mural Design at Midtown Row
VIII. NEXT MEETING
a. The next meeting is Monday, November 27, 2023, at 3:30 pm in Room 127 at
the Stryker Center.
IX. ADJOURNMENT
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The Williamsburg Public Art Council met at 3:30 pm, Monday, September 25, 2023, in room 127 at the
Stryker Center, 412 N Boundary Street, Williamsburg, Virginia.
WPAC members present: Robert Currie, Pat Dent, Rachel Trichler, Scott Spence, Barbara Vollmer, Sally
Wolfe, Harold Philipsen, Barbara Ramsey
WPAC members absent: None
Staff members present: Joanna Skrabala (Tourism Development Specialist)
Others present: Hannah Warner (Midtown Row)
I. Call to Order
Mr. Currie called the meeting to order at 3:33 pm.
II. Approval of Minutes
a. August 28, 2023 – WPAC Minutes
Ms. Wolfe made a motion to approve the August 28 minutes and Ms. Ramsey seconded.
All approved with the exception of Mr. Philipsen who abstained.
III. Chair’s Report
a. Local Partnerships
Mr. Currie reported that he and staff met again with Lee Matney of the Matney Gallery
to discuss potential collaborations. Mr. Currie said that staff would connect Mr. Matney
with Midtown Row to discuss possible temporary or pop-up exhibits.
Mr. Currie also said that Asa Jackson of the Contemporary Artists Network still has an
interest in a collaboration.
Ms. Ramsey asked how one would facilitate the sale of artwork during a pop-up
exhibition and Ms. Skrabala suggested that involving someone like Mr. Matney would
help to manage that component.
Mr. Currie also said he would like to work more with William & Mary.
Ms. Skrabala said getting groups like the Matney Gallery to work directly with Midtown
Row could enable them to apply for WPAC funds.
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Mr. Philipsen asked what WPAC should be doing to help and Mr. Currie said discussions
about expenses would need to take place first. He said there were several models to
consider.
Ms. Ramsey said she thought this was a good idea, but all of it would be contingent on
budgets. She also suggested looking back at the public input survey to see what the
public would like to see.
Mr. Currie said he would look at drafting a plan and budget to review.
IV. Staff Report
a. Public Art Plaques
Ms. Skrabala requested funding for three public art plaques in Midtown Row, costing no
more than $1,200.
Mr. Philipsen made a motion to approve the funding and Ms. Ramsey Seconded. All
approved.
b. Great Williamsburg Adventure Race
Ms. Skrabala reported that there was the possibility that the WPAC would be invited to
create an activity for the Great Williamsburg Adventure Race scheduled for the morning
of Saturday, October 28. She said the activity could be very simple and utilize existing
materials – like the paper butterflies. Ms. Skrabala said she would let the group know
what is decided.
V. Old Business
a. Midtown Row Fall Festival
Ms. Skrabala asked the group for additional comments and feedback about participating
in the Fall Festival at Midtown Row (Saturday, November 11). She said she discussed it
with Hannah Warner and confirmed that Midtown Row could put together a giveaway
basket for a selfie contest. Staff and WPAC members would be present to promote the
contest, murals, and the WPAC itself. She said she would gather more details from Ms.
Warner to present at the next meeting.
VI. Mural Program at Midtown Row
a. Marquee Wall – Mural Design Review & Discussion
Mr. Currie reminded the group how the design came to be. He said the artist’s (Muro)
first artwork was vetted by himself and staff and that it did not work for what the WPAC
was trying to accomplish. Mr. Currie said he brainstormed some additional ideas to give
to Branded Arts and the artist and thought of the lantern iconography.
Muro’s new designs were then presented, and the majority of the group liked the
version that was more abstract and less literal. The group questioned the wall’s existing
metal structure and Ms. Skrabala said that while it cannot be removed, it can be
incorporated into the design and be painted over.
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Ms. Trichler said she would prefer to see colors that were less primary. Ms. Skrabala
said they could request different color variations.
At this time, Ms. Trichler brainstormed additional ideas for future projects and sited
examples from Copenhagen and the High Line in New York. Ms. Ramsey shared images
of painted stairs. Mr. Currie said it would be ideal to have a piece that was the reason
for visitation (i.e. the “bean” in Chicago).
The group agreed it would be beneficial to have a central platform that could house
these ideas.
VII. Next Meeting
The next regular meeting is scheduled for Monday, October 30, 2023, at 3:30 pm in Room 127 at
the Stryker Center.
VIII. Adjournment
Mr. Spence made a motion to adjourn the meeting at 4:46 pm and Ms. Trichler seconded. All
approved.
_______________________________________________
Scott Spence, Secretary
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- Williamsburg Public Art Council -
Proposed Changes to the Application for Funding/Approval
ORIGINAL
Established in 2021, the Williamsburg Public Art Council (WPAC) advises Williamsburg City
Council on the acquisition, donation, commission and/or funding of public art, the acceptance of
gifts and loans of public art and the deaccession of public art from the City’s collection.
This WPAC application is specifically for Grant Funded/City Sponsored Art on Private
Property. If you would like to install public art on your property, please complete this form.
Prior to submitting your application, review the General Guidelines & Criteria for Art
Submissions.
What's happens after your application is submitted?
1) Staff and WPAC Chair review the application for eligibility
2) The application goes to the Architectural Review Board (ARB) for a courtesy review (See
ARB website for meeting dates and application)
3) The application goes to the WPAC for a final review
If you have any questions, please contact Joanna Skrabala.
REVISED
Established in 2021, the Williamsburg Public Art Council (WPAC) advises Williamsburg City
Council on the acquisition, donation, commission and/or funding of public art, the acceptance of
gifts and loans of public art and the deaccession of public art from the City’s collection.
This WPAC application is for Grant Funded/City Sponsored Art. If you would like to install
public art on your property or have a proposal for public art on City property, please complete
this form. Prior to submitting your application, review the General Guidelines & Criteria for Art
Submissions.
What's happens after your application is submitted?
1) Staff and WPAC Chair review the application for eligibility
2) The application goes to the WPAC for review and/or approval
3) The application goes to the Architectural Review Board (ARB) for a courtesy review (See
ARB website for meeting dates and application)
If you have any questions, please contact Joanna Skrabala.
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Meeting Date: 10/30/23 Staff Contact: Joanna Skrabala, Tourism Development Specialist
Agenda Item Wording: Consideration and Approval of WPAC Application Revisions
Background Information:
In 2021, a subcommittee of the WPAC developed an application for public art on private property.
After an individual approached the City with a proposal to develop public art on City property, it was
determined that the application needed to be revised to meet these needs by including language about
City-owned property.
Previous Action:
None
Staff Recommendation:
Staff recommends the WPAC approve the application revisions to include language about public art on
City-owned property.
Sample Motion:
I move that the Williamsburg Public Art Council approve the revisions to the application for funding and/or
approval of public art on both City-owned and private property pursuant to City Council Ordinance #21-01
and Resolution #21-03.
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WILLIAMSBURG PUBLIC ART COUNCIL
Guide to Strategic Policy and Long-Term Planning
ENABLING LEGISLATION
On February 11, 2021, as an initiative of the Williamsburg City Council, the Williamsburg Public
Arts Council (WPAC) was created to curate a public art program. WPAC is tasked to engage in a
review process, funding strategies and planning for a public art program, and is enabled
through City Ordinance #21-01.
ORGANIZATIONAL BACKGROUND
The Williamsburg Public Art Council is organized to:
• Advise the City Council on the acquisition, donation, commission and/or funding
of public art
• Advise on acceptance of gifts and loans of public art and any deaccession of
public art from the City’s collection
• Develop policies regarding determination of artist qualifications, criteria specific
to site attribution, maintenance of public art
• Develop a plan for the broad implementation of a robust public art program
• Administer public art grant programs on behalf of the City Council
• Solicit public art and donations to acquire public art according to the
authorization of City Council
• Provide an annual report to the City regarding WPAC activities, to include fund
expenditures, grants issued, and status of awards, art inventory, maintenance
and general status of the public art program
WPAC members are engaged as a qualified advisory group for all program areas and types to
include planning, design, artistic practice, public policy, and local government consult.
STRATEGIC PLANNING PROCESS
The planning process is being initiated following early WPAC discussions regarding review
processes for proposals. Discussions of organizational vision were also held, and public opinion
was sought through surveys and dialog with public art administrators in a wide demographic
area.
It is the intention of the WPAC that this plan shall serve as a working document and guide to
support a Public Art Program for the City of Williamsburg that provides enrichment for the
community and its visitors highlighting the beauty and unique character of the City, its culture
and history and to promote community connection.
APPROVED SEPTEMBER 26, 2022
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STRATEGIC PLAN
2022-2025
MISSION
To curate a program of public art that enhances the innovative and creative environment that
celebrates the City’s past, present, and future, reflects the community’s identity, and advances
Williamsburg as a world-class destination.
VISION
To sustain an accessible, inclusive, and engaging program of public art that speaks to the unique
lifestyle and cultural vibrancy of the Williamsburg community which inspires a sense of pride
and belonging.
VALUES
• Public art increases economic vitality
• Public art is thought-provoking and inspires people to explore, connect, and pause
within a physical space that speaks to the beauty and unique character of the City
• Public art supports the education and celebration of the City’s past, present, and future
through collaboration with community leaders and organizations
• Public art stimulates the mind and heart, broadens the imagination, communicates a
wide range of creative ideas, and promotes a sense of belonging
• Public art should be fully accessible, inclusive, and diverse
GOALS
I. Develop policies and processes that support a dynamic public art program for the
community, its businesses, and its visitors
II. Identify suitable areas for public art, carefully evaluating the compatibility and
environmental harmony of the art and its surroundings
III. Cultivate a thriving arts community through engagement with artists, policymakers, and the
public
IV. Employ public art to enhance placemaking, create impactful experiences, and contribute to
community cohesion
APPROVED SEPTEMBER 26, 2022
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FY24 FY25 Ongoing
I. Develop policies and processes that support a dynamic public art program for the
community, its businesses, and its visitors.
ACTION ITEMS
• Develop an annual budget to invest in, support and maintain public art projects
• Collaborate with City Council and other municipal agencies to consider impacts of public
art projects
• Select installations that celebrate Williamsburg’s past, present and future
• Determine appropriate plans for asset management and acquisition, consulting with
trained staff as necessary
• Set high standards to enhance our community’s quality of life
II. Identify viable areas and projects for public art, carefully evaluating the compatibility and
environmental harmony of the art and its surroundings.
ACTION ITEMS
• Conduct a Site Mapping program and identify locations and opportunities that are
suited to creative installations
• Adapt review processes to consider suitability of diverse types of public art projects,
such as:
Ephemeral/non-Permanent: Works that fall apart or degrade
Curated: Pre-designed for a specific site
Applied: Murals/sculptures that are building-mounted, highly visible, and large
Integrated: Pavement/Building facades. Art made around a surface at hand
Stand Alone: Sculpture/large structure. Site specific. Ex. Sculpture garden
Multi-media: Audio/visual
• Leverage the expertise of Art Council members to review all public art project proposals
and artist qualifications
III. Cultivate a thriving arts community through engagement with artists, policymakers, and
the public.
ACTION ITEMS
• Initiate an arts outreach program and compile a directory of diverse artists and curators
in multiple concentrations
APPROVED SEPTEMBER 26, 2022
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• Establish and sustain open communication with community organizations and the
general public to encourage partnerships and inclusion
• Conduct forums to share information, ideas, and expertise
IV. Employ public art to enhance placemaking, create impactful experiences, and contribute
to community cohesion.
ACTION ITEMS
• Advance economic development opportunities through public art projects and special
events
• Utilize the public art program to reflect the identity of the entire community
• Broaden the community’s awareness of arts and culture
APPROVED SEPTEMBER 26, 2022
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MISTOWN ROW MURAL – MARQUEE WALL - MURO DESIGNS (Round 3)
Variation 1
Variation 2
Variation 3
Variation 4
Variation 5
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Meeting Date: 10/30/23 Staff Contact: Joanna Skrabala, Tourism Development Specialist
Agenda Item Wording: Marquee Wall - Consideration and Approval of Mural Design
Background Information:
The Williamsburg Public Art Council contracted with Branded Arts to manage the design and installation of
a mural on the “marquee” wall in Midtown Row – alongside Marshalls, facing Monticello Avenue.
Branded Arts provided a list of artists and Muro was selected. At the September 25 meeting, the WPAC
was presented with two design options and chose the more abstract design but requested different color
variations.
Staff sent the WPAC the updated designs via email for review.
Previous Action:
At its December 2022 meeting, Williamsburg City Council voted to award the Mural Curation Services
contract to Branded Arts in the amount of $50,000.
Staff Recommendation:
Staff recommends that the WPAC select a design to move forward.
Sample Motion:
I move that the Williamsburg Public Art Council approve <insert design name> by artist Muro for installation
on the Marshalls wall facing Monticello Avenue, located at 1252 Richmond Road, Williamsburg VA,
pursuant to City Council Ordinance #21-01 and Resolution #21-03.
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