City Council - Workshop Meetings
Regular MeetingWoodbury, MN · August 24, 2022
Agenda
City Council Workshop Meeting
Ash North and South Conference Rooms
August 24, 2022 | 6:30 p.m.
This City Council Workshop meeting is taking place virtually and at Woodbury City Hall in the Ash
North and South Conference Room. Members of the public may attend the meeting in person and
may also join the meeting using a PC, Mac, iPad, iPhone or Android device.
Watch the Live Meeting
Public comments will be accepted during the meeting both in person and by using the link to the
virtual meeting to join the meeting and then submit your questions via the online Q&A feature
within the meeting.
Questions regarding the meeting will be taken between the hours of 8:00 a.m. to 4:30 p.m. at
651-714-3524 or at council@woodburymn.gov. Questions received after 4:30 p.m. will be
responded to in the next three to seven business days.
Please note that all agenda times are estimates.
6:00 p.m. Dinner – Birch Conference Room
Workshop Agenda
6:30 p.m. 1. Community Engagement Guide 22-213
7:45 p.m. 2. Break
7:55 p.m. 3. Central Park Renovation Project Update 22-214
9:10 p.m. 4. Administrator Comments and Updates1
9:15 p.m. 5. Mayor and City Council Comments and Commission Liaison Updates1
9:20 p.m. 6. Adjournment
1 Items under comments and updates are intended to be informational or of brief
inquiry. More substantial discussion of matters under comments and updates should
be scheduled for a future agenda.
The City of Woodbury is subject to Title II of the Americans with Disabilities Act which prohibits
discrimination on the basis of disability by public entities. The City is committed to full implementation of
the Act to our services, programs, and activities. Information regarding the provision of the Americans
with Disabilities Act is available from the City Administrator's office at (651) 714-3523. Auxiliary aids for
disabled persons are available upon request at least 72 hours in advance of an event. Please call the ADA
Coordinator, Clinton P. Gridley, at (651) 714-3523 (TDD (651) 714-3568)) to make arrangements.
1
City of Woodbury, Minnesota
Office of City Administrator
Council Workshop Letter 22-213
August 24, 2022
To: The Honorable Mayor and Members of the City Council
From: Clinton P. Gridley, City Administrator
Subject: Community Engagement Guide
Summary
The purpose of this presentation will be to give an overview of the community engagement guide
that was created through a collaborative process between community members and City of
Woodbury staff. The presentation will include a review of the process that was used to create the
guide, the results of that process, and a conversation with the City Council about a few of the
considerations that are being recommended.
Amanda Koonjbeharry, one of the consultants we have been working with from Tunheim, will be
at the workshop to walk through the power point presentation and assist in leading a facilitated
discussion about what the final community engagement guide will look like for the City of
Woodbury (similar to the pedestrian and bicycle plan process). The presentation will conclude
with a discussion about next steps, including training that will happen to ensure that staff are
supported and prepared to fully implement equitable community engagement plans on behalf of
the City.
Recommendation
The general contents of the community engagement guide will be presented to the City Council
in draft form at the workshop. We are requesting City Council feedback regarding the guide
prior to adoption consideration in September.
Governance Mode
• Generative - Identifying key questions, anticipating future challenges, framing of issues,
development of options. Problem-framing. What to pay attention to, what it means, and
what to do about it. How does it fit with our mission, vision and values?
Fiscal Implications
There is a section in the guide that could require future funding for community engagement.
This section relates to offering equitable accommodations to remove barriers to participation
including offering language translation, sign language interpreters, food, childcare, etc., when
appropriate, to accommodate any resident who wishes to participate in our engagement
processes. We are looking for feedback from the City Council if you would like the guide and
some level of budget allocation to address these barriers that would allow for fuller engagement
of our residents.
Council Workshop Letter 22-213
August 24, 2022
Page 2
Policy
The community engagement strategy falls under the Welcoming and Inclusive Community
strategic initiative from previous years, as well as the Quality of Life and Environmental
Stewardship critical success factors.
Public Process
May/June 2022 Consultants conducted one on one interviews with key stakeholders
June 1-20, 2022 Community engagement survey shared with staff and the community
June 8, 2022 Focus group with interdepartmental community engagement team
June 18, 2022 Table and speaking role at the Juneteenth celebration where the
community engagement planning process and survey was highlighted
June 29, 2022 Two separate focus groups with community and staff
June 29, 2022 Council Workshop (1)
July 6 – Aug. 1, 2022 Community Engagement Ideation Workshop meetings
August 24, 2022 Council Workshop (2)
September 28, 2022 Council adoption of the Community Engagement Guide
Background
Earlier this year, staff began working with Twin Cities based consultant firm, HueLife, in
partnership with the public relations firm Tunheim, to create an overall community
engagement strategy. The work to create a community engagement strategy evolved into the
creation of a community engagement guide, as it became clear through the process that
more foundational work needed to be done to create clear definitions, shared values and
principles, and commitments to equitable engagement that will guide our work.
This guide will serve as groundwork for the City’s philosophical beliefs for how to approach
engagement. In the implementation phase of this work, we will create a more detailed
toolkit that will guide staff in the process of creating community engagement plans.
This presentation will showcase much of the work that was created by community
members and staff who were brought together to participate in three separate ideation
workshops, which led to recommendations to include in the guide. After the August 24
workshop, the final document will be further refined and presented to the City Council at a
September Council meeting for approval.
Written By: Shelly Schafer, Community Engagement and Equity Coordinator
Approved Through: Clinton P. Gridley, City Administrator
Attachment: PowerPoint Presentation
Today’s • Review process to date and
Purpose Community Engagement
Guide framework.
• Outline next steps and
implementation phase.
• Gather feedback from City
Council and engage in a
discussion about the guide.
Agenda
Time Agenda Item
5 min Welcome, Agenda and Process Review
5 min Focus Group and Ideation Workshop Review
15 min Community Engagement Guide Outline
5 min Implementation and Next Steps
Discussion
Process at a Glance
Collecting Data Implementation
Creating
Shared Vision
& Strategies
Process at a Glance: Part 1
Process at a Glance: Part 2
Focus Groups
&
Ideation Workshops
Summary
What worked well?
• 20+ people, comprised of staff and community
members, participated over the course of a
month.
• Diversity of race, age, gender, perspective and
experience.
• Two focus groups and three ideation workshops
(13 total hours)
Where do we have consensus?
What worked well?
• There is a desire for everyone to • Important to reach people who are
belong. not typically engaged.
• Community engagement is about
building relationships (but also • The final product should benefit
about building community both employees and community
capacity). members.
• Need resources to be able to do • Equal opportunity and access for
this well. people to be successful.
What are we doing well?
What worked well?
• Going to Community • Variety of Engagement
Tools
• Proactive vs. Reactive
• Inclusive for all People
• Active Partners in
Community
What are the key issues and barriers to
What worked
community well?
engagement?
• Access • Communication
• Process • Government
• Representation • Community Partners
What are the possible solutions or
What worked
engagement well?
strategies we can consider?
• Formal engagement process/ • Provide cultural awareness
meeting people where they are. training for staff.
• Allocate funding and resources to • Find innovative and accessible
community engagement efforts. ways to communicate that are
tailored to specific communities.
• Be proactive vs reactive and
engage early. • Illustrate success beyond data
(example- personal stories).
• Ensure everyone has opportunity
for their voice to be heard.
Community Engagement Guide Outline
1. Letter from the City of Woodbury
2. Introduction
3. Definitions
4. City of Woodbury Commitments
Community Engagement Guide Outline
5. Guiding Principles and Values
6. Success Indicators for Community Engagement
7. Framework for Inclusive Community Engagement
8. Practices and Purpose Areas for Community
Engagement
9. Evaluations, Closing, and Next Steps
Definitions
Proposed Definition for Community
What worked well?
Engagement
Community Engagement is:
• A practice of prioritizing building relationships between residents,
community partners*, and the city that creates a sense of belonging and
connectedness;
• An intentional, inclusive, and open two-way communication between
the residents, community partners*, and the city;
• A learning process that contributes to building community capacity for
active participation, supporting transparent decision making.
*Community Partners – groups and organizations that represent various interests in the community.
DEI Working Definitions: Diversity
What worked well?
Diversity - The presence of people with a
variety of experiences, identities, and
perspectives which may include race, gender,
religion, sexual orientation, ethnicity, nationality,
socioeconomic status, language, (dis)ability,
age, or political perspective.
DEI Working Definitions: Equity
What worked well?
Equity - The pursuit of fairness and justice within
policies, programs and procedures.
DEI Working Definitions: Inclusion
What worked well?
Inclusion - The outcome of an environment in
which the needs, voice, and perspective of every
individual is validated and affirmed in decision-
making processes and development
opportunities.
(As adopted from South Washington County Schools)
Commitments
Community Engagement Commitment
What worked well?
Community Engagement Commitment
The City of Woodbury is committed to creating a
sense of belonging and connectedness, building
relationships, communicating openly, and creating
opportunities for active participation with everyone
who lives, works, and visits Woodbury.
Equity Commitment
What worked well?
Equity Commitment
The City of Woodbury is committed to removing barriers,
addressing disparities, and ensuring that everyone has
access to the resources and opportunities they need in
our community.
Values & Principles
• Equity: does everyone have equal
Values & access to participate?
Principles
• Trust: will it build a sense of belonging &
trust with community?
• Informed Community: do the
participants have the information
necessary to participate meaningfully?
• Openness and Accessibility: do we
have the communication plan in place
that ensures openness and access to
information?
Success Indicators
What will be in place in 3-5 years from now as a
What of
result worked well?community engagement?
successful
• Collaboration
• City Operations
• Access
• Belonging
Collaboration
Success Indicators
• Increased participation in programs and services offered by the City and
Community Partners.
• Services offered reflect resident’s needs.
• Coordinated efforts to identify and address community needs.
As illustrated by:
• Collaborative needs and strengths assessment.
• Increased volunteerism.
• Shared education about community needs
City Operations
Success Indicators
• Increase in access, participation, and sense of belonging.
• Increased number of interested parties submitting ideas.
• Change management mindset.
• Standardized templates for communication and project management.
• Expectations for engagement process are met.
As illustrated by:
• Increased funding.
• Number of new ideas received, and engagement plans implemented.
• Increased residents' responses (community survey results) in areas of
‘connectedness’.
• Clear understanding of the projects being proposed by community members.
Access
Success Indicators
• Increased use of services and participation by underserved groups.
• Increased involvement in public service from diverse groups.
As illustrated by:
• Removing barriers.
• Expanding communication channels and ways we reach community
in two-way dialogue.
Belonging
Success Indicators
• Events – the diversity of events
• Representation – having the City reflect the community
• Accessibility – equitable access
As illustrated by:
• Events that celebrate diversity.
• City staff that better reflects the community.
• Accessibility – Take into consideration someone’s lifestyle and time
(Example – those with children or working during the day).
Community Engagement
Framework
Framework for Inclusive Engagement
General Framework
• Identify Purpose
• Interested parties’ (stakeholders) definition
and mapping
• Communications planning
• Engagement activities
Discussion
Considerations for Inclusive Community Engagement
• Time
• Location
• Food
• Childcare
• Language (interpretation)
• Method (virtual, in person, hybrid)
• Proactive vs reactive engagement
Practice and Purpose Areas for
Community Engagement
Engagement Purpose Defined
What worked well?
Community Programs/Service/ Policy Decisions
Connectedness Project
Questions
1. What is this type of engagement about?
2. Why do we want to engage the community for this purpose?
What results are we expecting from this type of engagement?
Community Project Specific Service Specific Policy Decisions
Connectedness (Example: road (Example: public (Example: zoning,
(Example: Community project, park & rec safety, snow plowing) transportation)
Events, Conversations) program)
• Building authentic • We hope the •Sense of belonging to Community trust in city
relationships with community feels a part community decision makers and
residents, community of the process •Positive experience staff
organizations, businesses, • Community is and sharing with
other government informed friends and family
organizations •People need to feel a
• Increased participation sense of safety
and awareness
• Greater trust in city and
among constituencies
• Sense of belonging
Who are the interested parties that need to be engaged and what are
the levels of engagement?
Community Project Specific Service Specific Policy Decisions
Connectedness
•Everybody (see diversity •Neighbors who are in •Everyone (can get •Stakeholder mapping
definition) close proximity to the more specific •City commissions
•Target the disenfranchised project depending on the •Residents at large
•BIPOC, aging, disabilities, •People impacted by service or program we •Businesses
LGBTQ the project are addressing) •School district
•Community leaders (formal •County
and informal)
•Better information about
languages spoken in
Woodbury
•Community based
organizations, faith based,
non-profits
Engagement Practices /Activities
Community Connectedness Project/Program/Service Policy Decisions
Specific
• Cultural liaisons • Going to where community is & • Community Survey
• Daily news highlights participating in informal • Neighborhood
• Joint communications with other organizations conversations Meetings
• Engage other cultural leaders in the hiring and • Open house • Council Workshops
recruitment practices • Listening sessions • Intergovernmental
• Hire to replicate the mix of cultures in the city. • Facilitated tables discussions conversations
• Assure people hired feel welcomes, • Tabling (school district,
connected – affinity groups • Focus groups county)
• Be mindful (to not overburden those who are • Informal events (combo of an open
representing new communities) house and family event)
• “Residents Doing Great Things” • Possible informal meeting before
• “One event” – spotlight multiple cultures in formal meeting
Woodbury – our own Festival of Nations
• Engage youth of multiple cultures to compete
between communities (ex. soccer)
• Cost of facilitates programs may be a barrier
Communication Strategies
Community Connectedness Project/Program/Service Policy Decisions
Specific
• QR codes on communications for those • Questionnaire (multi language) • Existing
wanting more information • More information ahead of time relationships
• Create Engagement focused committee (letter about project) • Newsletter, etc.
• City App • Yard signs about project • Community survey
• Social media developed by young • Website, InTouch,
people cable
• Storytelling, testimonials, anecdotes that
humanizing the statistics
• Multi –lingual
• Increased utilization of InTouch
• Encourage resident feedback /ideas
• Focus groups
• Task forces
Roles (City Council, Community Partners, Departments)
Community Connectedness Project/Program/Service Policy Decisions
Specific
• Regular meeting with • Evaluating that policies aren’t • Expertise (departments)
“community leaders” - create a overly restrictive • Transparency on decision
coalition • Helping to share information making & exploring the
• Final vote (Council) – don’t “Why”
always have to go to • Input & Attendance
neighborhood meetings – let (Community Partners)
process play out first
Evaluations, Closing
and
Next Steps
Implementation
Defining Roles
• City Council
• City Administration
• Directors
• Staff
Community Engagement Plan Approval Process
International Association for Public Participation (IAP2)
International Association of Public
Participation (IAP2) Spectrum
Upcoming Community Engagement
Presentations and Trainings
Development Tour Presentation
Supervisor Presentation and Training
2-3 training workshops this fall with
staff and a few community partners
Commission Kick-Off Training with City
Council
Discussion
2
City of Woodbury, Minnesota
Office of City Administrator
Council Workshop Letter 22-214
August 24, 2022
To: The Honorable Mayor and Members of the City Council
From: Clinton P. Gridley, City Administrator
Subject: Central Park Renovation Project:
− Schematic design alternative selection
− Authorization to move to design development stage
− Engage professional services through bid award stage
− Prepare participation agreements with project partners
Summary
The Central Park project has reached the conclusion of the schematic design phase of the
project. The design options being considered are based on input from previous needs studies, a
comprehensive public engagement plan, direction from City Council, and the needs of our
project partners, Washington County, Independent School District 833 (ISD 833) the Woodbury
YMCA and consideration for potential future partners such as the South Washington County
Telecommunications Commission (SWCTC.)
The financial planning for this project is running on two tracks: operating and capital financing.
Finalization of the operating plan will be established as the project scope is more clearly defined.
As was briefly discussed during the July workshop, the lodging tax is proposed to be used in-
part for the Central Park operating pro forma. As allowed by law, there are specific destination
marketing organization (DMO) areas that can support a visitor center at Central Park, such as
staffing, space lease, marketing, advertising support, etc. The lodging tax would fund the DMO.
Staff will present specifics related to the opportunity to utilize lodging tax at the October 19,
2022 workshop. Previously presented lodging tax information is included with this packet.
The capital financial planning is more advanced and described further in the financial
implication sections. Based on current cost estimates, there is an opportunity to leverage our
balance sheet through use of fund balance, expiring debt levies and other revenue sources to
forego tax levy increases for capital funding. The capital financing plan does assume the ISD
833 lease revenues in the pro-forma, like the past agreement. The utilization of TIF 13 proceeds
is still part of our capital financing plan, as is Washington County’s full participation in the
shared portions of the facility per our condominium agreement. State bonding participation is
still hoped for, and will be continued to be engaged in 2023, but presently is not included in our
capital assumptions due to funding uncertainty and timing. Achieving part or all of our
legislative requests related to Central Park would reduce the financing burden on our balance
sheets.
Council Workshop Letter 22-214
August 24, 2022
Page 2
Recommendation
1. Council review and consider the schematic design alternatives, cost estimates, draft financial
information, affirm and narrow the scope of the project to one alternative to provide clear
direction to staff to engage our project partners and draft agreements for entering future
phases of the project.
2. Authorization of staff to prepare professional service and partner participation agreements
to complete the project development processes through bid award. Selection of a single
alternative and contract authorizations does not obligate the City Council to
build this project. Three specific project continuation decision points will still be
available for the City Council at (1) end of the design development phase, (2) construction
document/authorization to bid phase, and (3) award of construction contracts.
3. Option B2 remains staff’s recommended direction due to:
a. Option A adds little to no additional programming space if South Washington County
Telecommunications Commission (SWCTC) leases the majority to all of the second floor
above the amphitheater mezzanine.
b. Option B2 second story of the multi-purpose space, adds just five to seven percent to the
project costs (approximately $2 million) and better positions the facility to serve the
next 20 years to our expected 90,000-plus population.
4. Council’s feedback on the draft capital and operational finance plan.
Next Steps
Below is an updated timeline for the project:
Date Item Date
2022 End Schematic Design Phase 8/24 Workshop Meeting
Finalize Design Development Scope of the Project
Preliminary Approval of Operations Plan
Preliminary Approval of Capital Financing Plan
Design and Documentation Phase Q3 2022
Further Project Cost Estimating
Seeking Funding Agreements with Facility Partners
2023 Review Design Development Plan Q1 - Q2 2023
Authorize Commencement to Construction Documents
and Public bidding
Bid Award Q4 2023
2024 Construction Commences Q1 2024
Bond Issuance
2025 Grand Re-opening Q3-Q4 2025
Governance Mode
Generative - Identifying key questions, anticipating future challenges, framing issues, and
developing of options. Problem framing. What to pay attention to, what it means, and what to
do about it. How does it fit with our mission, vision, and values?
Council Workshop Letter 22-214
August 24, 2022
Page 3
Fiscal Implications
Capital: A variety of combined capital funding options are being presented for consideration by
the Council. At the conclusion of the schematic design, the variables being considered require
both cost estimating and funding to be shown in a range during a period of extreme market
volatility and continued negotiation with our project partners. The preliminary total Central
Park cost estimates range currently from $23 million to $37 million, as shown below:
Description Low Range High Range City Share Estimate 1 Debt Amount
Option A $23 Million $25 Million $14 - $15 Million $2 – $4 Million
Option B1 $33 Million $34 Million $24 - $25 Million $15 - $17 Million
Option B2 $35 Million $37 Million $26 – $28 Million $16 - $18 Million
It is important to remember that these cost estimates are subject to further refinement, effects
from inflation and supply chain issues, and design decisions. The ISD 833 participation will be
converted to a lease and included in the capital debt service pro forma. Washington County
participation levels continue to be under negotiation. These funding questions and
commitments by our local partners will need to be resolved by the end of the year, and the state
participation levels will be extended to the next legislative season.
Funding Sources Anticipated Contribution Range
Partner Contributions $7,000,00 - $9,500,000
Community Investment Fund $5,000,000 - $6,000,000
Capital Improvement Fund $2,000,000 - $4,000,000
Stormwater Fund $100,000
Parks and Trails Replacement Fund $1,000,000 - $1,500,000
City Bonding funded by expiring debt and $4,000,000 - $17,000,000
Tax Abatement levies 2
TIF Special Legislation $1,500,000 - $2,000,000
Additional funding sources will be evaluated to include State bonding, grants, and sales tax
waiver.
Operations: As Council Members are aware, Central Park’s operations are supported in the
General Fund. While the facility does create revenues from facility rentals, recreation
programming and the fees associated with Lookout Ridge, annually expenses exceed
revenues. The property tax subsidy has grown year-over-year as the facility has
aged and fee collections have fallen – a similar situation as the sports center before its
improvement. With an improved facility, we can expect operating revenue collections to grow –
particularly with a renewed Lookout Ridge playground and new SWCTC lease revenues. The
variables within the options being considered will be further refined once the project scope is
defined.
1
Excludes state bonding
2
By "leveraging the balance sheet," tax increases within the capital options can be avoided
Council Workshop Letter 22-214
August 24, 2022
Page 4
Preliminary Revenue Range 3,4
Option A Option B1-B2
$720,000 $795,000 to $845,000
Preliminary Expense Range
Option A Option B1-B2
$650,000 $810,000-$845,000
Policy
Critical Success Factor, Quality of Life
Welcoming and Inclusive Community
Public Process
This project has had an opportunity to engage the public over the last several years with multiple
touchpoints with the Council, the community, and a Lookout Ridge Indoor Playground survey in
early 2020, as shown below. Staff anticipates additional engagement as the scope and cost
estimates of the project are better defined and as we move into design development and
construction documents.
November 2014 Council directed staff to complete an analysis of Central Park
2015 - 2016 Public Process, Facility Partnerships, Central Park User Surveys
2017 Contracted former Eagan City Manager, Tom Hedges, and RSP
Dreambox – Identify opportunities for collaboration and shared
partnership vision
Fall of 2019 Authorized cooperative funding agreement and consulting design
services for scope and needs study
Fall of 2020 Market Survey – Lookout Ridge Indoor Playground
November 2020 City Council Workshop
May 2021 City Council Workshop
December 8, 2021 Authorized professional consulting services for design and construction
administration
April 2-22, 2022 Schematic design public engagement included: (2) stakeholder
meetings, (4) pop-up events, online survey and Social Pinpoint
April 2, 2022 Community Expo at East Ridge High School
April 12, 2022 Public Open House
May 18, 2022 City Council Workshop
July 20, 2022 City Council Workshop
August 24, 2022 City Council Workshop
3
This does not include anticipated revenue for the SWCTC-TV lease. The specifics of that space and lease
are yet to be negotiated.
4
This includes revenues from pending Lodging Tax contributions.
Council Workshop Letter 22-214
August 24, 2022
Page 5
Background
Central Park and Lookout Ridge is significant and unique because it holds one of the busiest
libraries in the state, regional school programing, and hosts the only YMCA in central and
southern Washington County. Staff has identified that the “regional overburden” Woodbury is
bearing to support the existing and improved facility. Central Park is a multi-use indoor park
constructed in 2002 and provides a focal point that establishes the City Centre area as the heart
of Woodbury. The park links to the Washington County R.H. Stafford Branch Library, Lookout
Ridge Indoor Playground, the YMCA, ISD 833 Early Childhood Family Education, and the Great
Rivers Adult Education Consortium. Additionally, there is a well-used skyway link to the
Stonecrest Community Living facility.
Over 20 years for Central Park have passed without any significant facility updates. During that
timeframe, the population has increased significantly, and the City, its residents, and its area
needs continue to grow and change. Frequently, there are conflicting needs for gathering space,
programming, and rental opportunities.
In 2019, the City partnered with Washington County, the Woodbury YMCA, and South
Washington County School District to conduct a scoping and needs study for the Central Park
facility. In December 2021, the City and County engaged the consulting firm Hammel, Green,
and Abrahamson, Inc. (HGA) and Kraus-Anderson Construction Company (Kraus-Anderson),
to guide the project through schematic design and further define the final overall scope of the
project and preliminary costs estimates.
As directed by Council on May 19, 2021, the schematic design includes both Option A and
Option B. Based on the direction provided at the May 18, 2022, Workshop meeting, the
proposed schematic design alternatives for Council’s consideration includes an option to
renovate the space with an enclosed amphitheater (Option A) and an option to both renovate the
space, enclose the amphitheater, and add a multi-purpose space (Option B) as further detailed
below:
Description Includes
Option A • Deferred maintenance
• ADA updates
• Enclose the amphitheater and add 3,000 square-foot space above the
amphitheater
• East and west parking lot replacement/enhancements
• Replace Lookout Ridge Indoor Playground, and add party room(s) in the
playground space
• Expanded park area for additional seating/gathering, and update water
feature
• Update west entry/enhanced wayfinding, update south entry/outdoor
patio space
• Remodeled ISD 833 lease space
• Implementation of B3 Guidelines to meet sustainability goals for site,
water, energy usage, indoor environment, materials, and waste in
accordance with adopted Resolution No. 09-233
Council Workshop Letter 22-214
August 24, 2022
Page 6
Option B1 • All of Option A
• An addition of a single story 12,000 square-foot multi-purpose space
• Optional Green roof (added expense, and only with B1)
• Infrastructure to accommodate additional space with additional parking
in the east parking lot
Option B2 • All of Option A and B1
• 6,000 square-foot program/lease space constructed above the multi-
purpose space
• Infrastructure to accommodate additional space
Written By: Michelle Okada, Parks and Recreation Director
Chris Hartzell, Engineering Director
Approved By: Clinton P. Gridley, City Administrator
Attachments: 1. Council Workshop Letter No. 17-221 August 16, 2017 Re. Lodging Tax
2. Convention and Visitors Bureau 2017 Map of Communities with
Local Option Lodging Tax
3. DRAFT PowerPoint Presentation
2
CITY OF WOODBURY, MINNESOTA
Office of City Administrator
Council Workshop Letter No. 17-221
August 16, 2017
TO: The Honorable Mayor and Members of the City Council
FROM: Clinton P. Gridley, City Administrator
SUBJECT: Updated Analysis on Formation of a Woodbury Convention and Visitors
Bureau
SUMMARY
As part of the City Council’s 2013-2015 Strategic Initiative related to marketing, branding and
promotion of the City, staff evaluated creating a Convention and Visitors Bureau (CVB). This
process began in 2013 with a feasibility study conducted by Zeitgeist Consulting. The study
concluded in 2014 with the City Council determining that they did not wish to proceed with the
establishment of a lodging tax to create and fund a CVB at that time.
The City began re-examining the possible establishment of a CVB for two primary reasons. First,
the Twin Cities continues to attract major events that drive business to the lodging industry,
including the Ryder Cup golf event in 2016; the Super Bowl in 2018; the Final Four in 2019; and
possibly the World’s Fair in 2023. Hosting these events in the Twin Cities creates rare opportunities
to market Woodbury as a place to visit. Any potential Woodbury CVB would likely offer a sports
destination marketing emphasis (HealthEast Sports Center tournaments, opportunities at Eagle
Valley Golf Course and Central Park and other events) to ensure both daily and long-term sustained
success.
Second, the recent addition of three new hotels in Woodbury (Residence Inn by Marriot, LaQuinta
Inn, and Courtyard by Marriott) has resulted in an additional 344 rooms, bringing the total hotel
room capacity in Woodbury to 1,026 rooms. There is also a development application for a third
hotel at CityPlace. The additional rooms make the creation of a CVB more economically feasible as
more funding is now available to more effectively market the community as a place to visit.
RECOMMENDATION
Staff recommends:
1. Creation of an action plan anticipating the establishment of a lodging tax of three percent to be
used to fund a local CVB for the purpose of marketing and promoting the City. The proposed
action plan is anticipated to be ready for Council review at its January 2018 workshop.
Council Workshop Letter 17-221
August 16, 2017
Page 2 of 9
2. The action plan to be based on a stand-alone Woodbury CVB as opposed to a regional – east
metro – CVB. While a few Woodbury-based hoteliers said they would be more supportive of a
regional model so as to not put them at a competitive disadvantage with the hotels outside of
Woodbury on the north side of I-94 who would not have to charge the three percent tax, there
are added significant complexities in setting up a CVB involving other jurisdictions.
3. Maximize the marketing impact of the lodging tax revenue by:
a. Controlling the administrative costs in operating the CVB. For example, the Twin Cities
Gateway CVB hired two contractors to run CVB operations in lieu of employees. In
particular, the hoteliers indicated the CVB staff must have extensive experience in
tourism promotion, which requires a unique skill set to be effective. This may be best
found externally or contractually.
b. Consider a virtual CVB, which emphasizes its marketing efforts on digital/online
formats instead of the traditional printed flyers, guides and physical office space. With
76 percent of leisure travelers now making travel plans online, this has become an
increasingly effective marketing strategy. For example, the Twin Cities Gateway CVB
limits administrative costs to 23 percent of annual revenue, which was the least among
the CVBs staff talked to for this report. The remaining 77 percent goes to marketing and
promotion.
c. Utilize current City staff capabilities to support the CVB (e.g. IT, finance, administrative
support and communications) on a reimbursable basis.
d. Locate any CVB staff and office within City facilities (e.g. Central Park) and pay
associated market rental rate.
4. As part of developing the action plan, develop an organizational structure and governance of the
CVB to ensure that it closely aligns with the overall vision and direction of the City. Options
include:
a. Independent 501(c)(6): The by-laws could be written such that the City Council will
appoint the full board, have significant direct City representation on the CVB Board and
have review/approval authority of the CVB’s annual budget.
b. Internal to the City: This model would run and operate the CVB like our other City
enterprises with an advisory commission oversight appointed by the City Council.
Depending on which option(s) the Council prefers, staff would commence with the next steps of
developing a plan of action for implementation. Third-party legal and technical assistance may be
required with setting up the proposed CVB articles of incorporation, by-laws, etc.
BUDGET IMPACT
An initial annual lodging tax revenue projection, based on the current number of hotel rooms, is
provided below.
Council Workshop Letter 17-221
August 16, 2017
Page 3 of 9
• 1,026 hotel rooms 1 x 350 nights = 359,100 available rooms
• At 60 percent occupancy = 215,460 rooms sold
• At $100 per night = $21,546,000 in room revenue
• Three percent hotel tax = $646,380 in potential annual revenue from the room tax
• 95 percent of the room tax collected must go to the CVB = $614,061
• Up to five percent of the room tax collected can be retained by the City for administrative
costs = $32,319
BACKGROUND
Minnesota Statutes, Section 469.190, authorizes municipalities by ordinance to impose a local
lodging tax of up to three percent, which would be used to fund a “local convention or tourism
bureau for the purpose of marketing and promoting the City as a tourist or convention center.”
Ninety-five percent of the proceeds from this lodging tax must be used to fund the local CVB for
the purpose of marketing the City as a tourist or convention center. The remaining five percent of
the lodging tax revenues could be used by the City for administration costs related to collecting the
tax, etc.
Benefits of a CVB
According to the 2014 Zeitgeist Consulting CVB feasibility study, CVBs have emerged as business
and government leaders began to realize that marketing their communities increased business starts,
job creation and nonresident tax generation. While still referred to as CVBs in Minnesota State
Statutes, these agencies are, today, more often called Destination Marketing Organizations (DMOs)
to more accurately describe the role these entities play.
CVBs serve as the tourism marketing arm for a community in a way that is not currently being
done. They facilitate large events that individual hotels or attractions would never pursue, yet
produce positive visibility and visitor spending for the destination. They also can serve as another
way to communicate with stakeholders on local policy issues. CVBs are a valuable asset for
communities that understand the importance of standing out in a competitive marketplace.
There are also advantages that are more difficult to measure but still important to the community,
such as name and brand awareness, positive community relations and social media engagement and
image building. While CVBs were once only judged on their generation of hotel room nights,
today’s CVBs operate in a much broader environment.
A CVB could help Woodbury market its facilities, destinations and programs to a broader audience
than is currently being reached. According to the Twin Cities Gateway CVB, 80 percent of visits to
the Metro area is for leisure travel, of which recreation and sports tournaments are a part.
Woodbury is well-situated for sports destination marketing, given the success of our recreational
programs and facilities, specifically the HealthEast Sports Center, Eagle Valley Golf Course and
Central Park. Woodbury’s venues are already attracting visitors, some, but not all, of which result in
1
Current hotels include: Country Inn, Courtyard by Marriott, Extended Stay America, Hampton Inn, Holiday Inn
Express, Key Inn, LaQuinta Inn, Residence Inn by Marriott, and the Sheraton.
Council Workshop Letter 17-221
August 16, 2017
Page 4 of 9
overnight hotel stays. The target audience for most CVBs is between 120 and 300 miles outside of
their community. By contrast, Woodbury’s current communications/marketing efforts are focused
on residents and businesses within the City limits.
In addition to marketing Woodbury as a sports destination, Woodbury is also known for its variety
of shopping destinations and restaurants, which draw a large number of visitors each year. The
community also hosts the Woodbury Lions Club Garage Sale, which definitely draws people from
outside of the community, and generates hotel stays for many of them. In regard to large meetings
and weddings, Woodbury is limited in its ability to attract these types of events due to its lack of
large meeting/banquet space. The new Courtyard by Marriott will help, as it will have a meeting/
banquet room that seats 200 people.
A CVB could also promote community events hosted by Woodbury businesses and organizations,
improving community engagement levels. The City does not use its communications channels or
economic development efforts to promote private events or individual businesses, as it is important
that the City remain neutral and not endorse any particular business or organization. Nonetheless,
the City receives requests for this type of promotional support on a regular basis. An established
CVB could help in promoting events hosted by community organizations and businesses, possibly
through a community calendar.
The CVB could also help market City entertainment, sports and recreation assets, along with
broader programming of recreation for schools, community education, arts functions and large
community events such as Woodbury Days and the Chamber of Commerce’s Community Expo.
From an economic development perspective, the CVB’s marketing activities are limited by State
Statutes to promoting the City as a tourist or convention center, and as such cannot be used for
general economic development marketing activities. However, a CVB can indirectly assist in the
City’s ability to attract new businesses by helping create a stronger and more vibrant business
climate, which in turn attracts even more businesses to the City. Economic development staff would
work closely with the CVB to identify and leverage those opportunities where marketing efforts
could benefit both existing and prospective businesses.
Finally, there are visitor destinations outside of our community, but close enough to Woodbury that
they draw patrons to Woodbury hotels. Examples include the Mall of America, the future Vikings
training camp in Eagan, Afton Alps, Historic Downtown Stillwater and the St. Croix River Valley.
With Woodbury’s convenient location close to Minneapolis and St. Paul, and the availability of free
parking, Woodbury’s hotels attract guests who are attending events in Downtown St. Paul (i.e. Xcel
Center, etc.).
Staff research
Over the past several months, staff conducted interviews with a number of community stakeholders
including the hotel managers in Woodbury. Mayor Stephens also participated in the meetings with
the hotels. Other groups interviewed include the Woodbury Area Chamber of Commerce, metro
area CVBs, metro cities that have CVBs and Woodbury recreation staff and managers of City
Council Workshop Letter 17-221
August 16, 2017
Page 5 of 9
recreational facilities. Staff informed the hotels and other stakeholders of the August 16 workshop
discussion and encouraged them to attend.
The following paragraphs describe the feedback from stakeholder interviews, and outline the
opportunities and challenges of different structures for CVBs.
Meetings with Hotels:
One of the first steps that was taken was to again meet individually with the hotel management to
gather feedback regarding the creation of a CVB. At the time of the meetings, early in 2017, the
City was proposing special legislation which would have allowed some of the proceeds from the
lodging tax to be used for capital expenditures to create a Welcome Center at Central Park, a large
banquet room and additional parking. This special legislation did not get adopted, and as such the
City is limited to using the three percent lodging tax for the purposes spelled out in the existing
State Statutes. Below is a summary of the findings from the meetings with the hotels.
1. The hotels said that a CVB needs to prove its success. In other words, there need to be
measurable benefits and added value to the hotels. Metrics will be very important in terms of
reporting to the stakeholders the work that the CVB is doing and how it is adding value to them.
Success will be measured through documented revenue brought in from events that the CVB
generates or hosts.
2. The hotels would like a CVB that is a lean organization from a staffing perspective with a robust
budget that allows them to focus on marketing and advertising to bring in events that will add
room nights to the market. We would need to invest money on the marketing component, and
even then, it may take several years to truly see the impact.
3. A CVB is less about a physical space and more about the activity that it generates. Several
hotels said that people don’t actually go to CVBs or Welcome Centers, and a “store front”
location is a thing of the past.
4. A CVB needs to incorporate the latest technology, including social media, mobile-friendly apps
and top-notch video and photos. The director of the CVB should be very comfortable with
technology and on the cutting edge in terms of incorporating the newest trends.
5. Significant attention and focus should be spent on the initial set-up of the CVB and the hiring of
an experienced staff and/or contractors whose primary focus is marketing and generating leads.
A professional and experienced team can be costly, and the CVB needs to be competitive to
attract the right type of talent to this position.
6. The City needs to be intentional and deliberate in setting up the by-laws, articles of
incorporation and establishing the board of directors. Quality is more important than
expediency.
7. Woodbury hotels were also concerned about having a level playing field with the hotels on the
other side of I-94 (Oakdale and Lake Elmo) in terms of the lodging tax being applied to their
Council Workshop Letter 17-221
August 16, 2017
Page 6 of 9
hotels but not to the others. This is particularly important to the hotels that get a lot of corporate
business from 3M, Anytime Fitness and Andersen Windows. The hotels bid for these rooms on
an annual basis and the tax line item is scrutinized by the corporate users. The Woodbury hotels
felt that they would need to reduce their corporate rates to compete with the other hotels without
a tax. Some hotels mentioned that they use the fact that they don’t have a lodging tax as part of
their marketing.
8. Some hotels suggested a regional (east metro) CVB or a Woodbury CVB that allows hotels
outside our community to join for a fee.
9. The hotels cited several examples of successful CVBs. The common thread amongst these
successful CVBs, was that the community they were marketing was a visitor/tourist destination
and had an identifiable brand. Some hotels wondered what Woodbury’s brand is and whether
Woodbury is a visitor/tourist destination. What and to whom would a Woodbury CVB market?
They agreed that the HealthEast Sports Center should be part of that brand and marketing
strategy, but wondered if that was enough of a draw to be a successful CVB.
Business Community Meeting
On July 27, staff held two community meetings with the business community to gather feedback
about the benefits of bringing a CVB to Woodbury. Below are a few questions and themes that
emerged from these meetings:
• What are the unique amenities or assets of Woodbury that the CVB would promote?
o Sports destination, health care, shopping.
o Lack of large meeting space with break-out rooms in Woodbury.
• How would we measure the success of a CVB?
• Importance of utilizing the latest technology and social media in marketing.
• Hotel competition has resulted in rate compression.
• Explore regional CVB model.
• Engage outside experts in CVB field if we proceed with developing action plan.
Discussions with other CVBs and Cities:
Staff conducted interviews with five area CVB organizations. These interviews were with CVB
staff or, in one case, a City staff member who sits on their CVB board. Each CVB has its own
unique structure – one was a large, regional CVB that represents a number of communities while
others represent just one community. The CVBs varied in size in terms of the number of hotel
rooms that support their operations financially.
The sizes of the CVB board of directors vary. Most have representatives from the City (staff and
elected officials), hotels and other community organizations. Some CVBs indicated they had a
difficult time filling vacancies on the board with the “right people.” Most of the CVBs indicate their
annual budgets are approved by their City Council every year. This provides some level of City
oversight.
Council Workshop Letter 17-221
August 16, 2017
Page 7 of 9
CVB strategies in using the lodging tax funds vary. Annual administrative costs for the CVBs
ranged between 23 percent on the low end up to 40 percent of annual revenues. Most of the
administrative costs were associated with the number of personnel.
Most of the CVBs are set up as a separate non-profit organization, while one we spoke with was
part of their community’s Chamber of Commerce (Lakeville). Another appears to operate as part of
the City organization (Roseau). The Fergus Falls CVB once operated as a City function about 15
years ago, but moved to a more traditional CVB structure so that more dollars could be used for
marketing purposes.
One common theme from speaking with the CVBs is that tourism marketing is unique work that - to
be done well - needs to be supported by a talented leader and significant marketing dollars. This
person’s most important task will be developing a marketing plan to drive sustained CVB success.
ANALYSIS OF OPTIONS
1. Woodbury CVB (independent)
An independent CVB would allow the marketing dollars to be directly focused on Woodbury
opportunities or events that would benefit the businesses of Woodbury. The Woodbury City
Council would need to adopt an ordinance establishing the lodging tax and would be responsible
for setting up the processes for collecting and distributing the lodging tax dollars, and would not
need to rely on other communities’ support or joint powers agreements with adjacent
communities. This is a very clean model and easier to implement than a multi-jurisdictional
CVB model.
2. Regional CVB (east metro)
A regional CVB would generate more revenue by virtue of the fact that it would have additional
hotel rooms generating the lodging tax. But it would also have additional responsibilities in
terms of marketing all of the member communities, and the other communities would be greater
beneficiaries of the regional CVB than Woodbury. There would be added time and coordination
needed while working with other municipalities, which may or may not be interested in
partnering with the City of Woodbury in this endeavor. A regional CVB would also level the
playing field for the hotels in Woodbury and those along the I-94 corridor, as they would all be
subject to the same three percent lodging tax. A regional CVB, by virtue of being multi-
jurisdictional, could not be operated internally by the City of Woodbury nor have City Council
budget approval. Representation would be shared amongst participating cities.
3. Traditional ‘bricks-and-mortar’ or virtual CVB
The CVB/DMO industry is changing in response to how people travel. As noted above, the vast
majority (76 percent) of travelers (for business or leisure) utilize technology when planning and
booking their travel plans. Considering that the primary market for CVBs is 120-300 miles
Council Workshop Letter 17-221
August 16, 2017
Page 8 of 9
outside of Woodbury, the use of mobile apps and other technology should usurp the traditional
hard-copy of marketing collateral (brochures, maps, guide books, etc.).
The virtual CVB also allows more dollars to be dedicated to the actual marketing functions of
the CVB, and less dollars on administrative overhead. It is also a more flexible and responsive
way to market; if things change you can easily update a website or app, instead of updating
brochures, guides, maps, etc. that cost a lot of money and take a lot of time to produce. Hoteliers
were more supportive of a virtual model that utilizes the latest technology to attract visitors to
Woodbury.
Of course, even with a virtual CVB, there is a need for staff to run the day-to-day operations and
provide the technical support. There are options as to how that staff is employed (consultant/
contractor, City employee or CVB employee). Depending on the staffing structure there may be
the need for some office space, but the virtual CVB model does not envision an actual “store
front” location.
4. Independent not-for-profit organization or part of City organizational structure
As noted above in our limited research, staff has identified an example in Minnesota where the
CVB functions are currently housed within the City organizational structure (Roseau).
Incorporating the CVB functions into City operations would potentially save administrative
costs associated with finance, payroll, IT, administrative support, human resources, office rental
costs, etc. If the CVB was structured as a part of the City, there would added expenses in these
areas related to the CVB functions, but it would be likely be more cost effective than the CVB
securing these services independently. As noted above, there are some marketing activities that
the City does – or could do more of – that the CVB could participate in. These activities would
be limited to the purposes identified under State Law (“marketing and promoting the City as a
tourist or convention center”) and potentially could be funded by the CVB under either the
stand-alone or City model.
Most CVBs are set up as a not-for-profit organization. If a stand-alone CVB model is chosen,
the City would want to ensure that it has oversight of the CVB budget and how the marketing
dollars are spent. The City also wants to ensure that there is sustained collaboration,
coordination and communication between the City and the CVB. Staff found several CVBs and
cities that work closely together with systems in place to ensure sustained collaboration and
communication (i.e., City representation on the board of directors and review authority over the
CVB budget).
There may be some challenges in regard to how CVBs traditionally do marketing compared to
the more regulated way in which local government operates. For example, CVBs are not bound
by some of the same laws, policies and procedures that cities are (i.e., data practices, etc.). One
of the key takeaways that we heard from all of our stakeholders was that the success of a CVB is
dependent upon hiring experienced CVB marketing professional(s). Whatever model is
preferred, it is important to hire the right person(s) to successfully launch and operate the CVB.
Council Workshop Letter 17-221
August 16, 2017
Page 9 of 9
GOVERNANCE OPTIONS
As noted in the recommendation at the top of this letter, the City would like to further evaluate the
following options related to the organizational structure and governance of the CVB. All options
would require ongoing collaboration and alignment with vision and direction of the City.
Structure options:
a. Independent 501(c)(6): operated as an independent, non-profit agency.
• Council selects all the board members
• Select Council and staff representation on the board
• Council approves budget
b. Internal to the City: operated as an enterprise of the City.
• Council selects advisory commission members with a council liaison.
• Council approves budget
• Council approves personnel selections
Under any of the structure or board design options, it will be important that the City secures the
ability to review and/or approve the CVB’s annual budget. This will ensure there is ongoing
collaboration and alignment with the vision and direction of the City.
PUBLIC PROCESS
• October 16, 2013, Council workshop to discuss CVB feasibility study
• October 23, 2013, Council workshop to discuss CVB feasibility study
• November 20, 2013, Council workshop to discuss CVB feasibility study
• December 11, 2013, Council approval to conduct CVB feasibility study
• April 16, 2014, Council workshop to present Zeitgeist Consulting findings
• Early 2017, meetings with hoteliers, Woodbury Area Chamber of Commerce, and other
CVBs
• July 27, 2017, Business Community Meeting
Written By: Janelle Schmitz, Assistant Community Development Director
Jason Egerstrom, Communications Coordinator
Approved Through: Clinton P. Gridley, City Administrator
Attachments: 1. Map of Communities with Local Option Lodging Tax
2. 2016 MN Local Option Lodging Tax Communities and Rates by Region
Anoka
Coon
Rapids Blaine
Maple
Grove
Brooklyn Shoreview
Park
Mounds
Fridley View
Brooklyn
55 Center
694
Plymouth
Roseville
94
Golden
Valley
35W
Saint Saint
Louis Paul
Minneapolis
Park
169 Richfield
Edina
494
Bloomington 35E
Eagan Inver
Grove
Heights
Jackson
Shakopee
Burnsville
Communities with
Apple
Valley
Local Option
52
Lodging Tax 35 Lakeville
Tax Rate Municipal Legislative Commission Communities
December, 2016
Less than 3% Communities with Lodging Tax
3%
More than 3%
Data provided by Explore Minnesota Page 5
THIS REPRESENTS A COMPILATION OF INFORMATION AND DATA FROM CITY, COUNTY, STATE AND OTHER SOURCES THAT HAS NOT BEEN FIELD VERIFIED. INFORMATION SHOULD BE FIELD VERIFIED AND COMPARED WITH ORIGINAL SOURCE DOCUMENTS.
Central Park Renovation
Project Update
Council Workshop
August 24, 2022
Objectives
1. Review the schematic designs and select one alternative to
move forward to the design development stage.
2. Provide feedback on the draft capital and operational
finance plans.
3. Authorize securing consultant agreements and partner
agreements to move from schematic design to design
development phase through construction
Council will have more opportunities to amend project as needed
Design Phases-Needs Assessment
• Scoping and Needs Study:
• Gather information
• Conduct research and analysis
• Define the general scope and schedule
Design Phases-Schematic Design
• Schematic Design:
• Create basic design
• Generally WHAT-Generally WHERE
• Preliminary drawings and rough sketches
• How will the building function-high level
• Preliminary cost estimates
Design Phases-Design Development
• Design Development (7 months):
• Refine schematic design and capture
more detail
• Preliminary engineering
• Begin material and product selection
• Drawings and specifications
• Construction phasing decisions
• Updated cost estimate
Design Phases-Construction Documents
• Construction Documents (8 months):
• Greater detail and comprehensive
drawings, documents, specifications
• Secure permits and other approvals
• Final engineering and cost estimates
• Ready bid package(s)
Option A
• $23-$25 Million Total Project Cost
• $14-$15 Million City Contribution
• Deferred maintenance
• ADA updates
• Enclose the amphitheater and add 3,000 square-foot space
• Replace Lookout Ridge Indoor Playground
• Update water feature
• Update entries and enhance patio
• Implementation of B3 Guidelines to meet sustainability goals for site
• Expand gathering areas (per direction on 7.20.22)
CONCEPTUAL
Will be further
defined in Design
Development Phase
Site Scope Review
West Parking Lot East Parking Lot
• Site Lighting Updates • Site Lighting Updates
• Traffic Calming Measures • Traffic Calming
• Pedestrian Crossings Measures
• New Paving at Entry • Book Drop
Canopy Area Improvements
• Pedestrian Crossings
South Plaza • New Paving at Entry
• Terraced Seating Area Canopy Area
• Pond Removal
• Canopy
• Site Seating Updates
• Option B includes tiered Main Level
patio paired with MP
Addition
Improve access to lower level and
visibility through space
Lookout Ridge Increase clarity of
Playground wayfinding between
• Replace play structure lower level spaces
• Add play for 0-3
• Add party space(s)
• Improved ADA
• Single use restrooms
• Improve current water
• Child toilets
feature-reduce size to
• Changing stations
add platform for
seating
• Expand gathering
opportunities in park
• Welcoming entries
• Visible welcome desk
• Clear wayfinding
• Update and add
single use
restrooms • Enhance outdoor
space with stronger
connection to
• Enclose existing interior
amphitheater • Add gathering
• Add occupiable /seating outside
space above
amphitheater
Option B1
• $33-$34 Million Total Project Cost
• $24-$25 Million City Contribution
• All of Option A
• An addition of a single story 12,000
square-foot multi-purpose space
• Update water feature
• Infrastructure to accommodate
additional space
Option B2
• $35-$37 Million Total Project Cost
• $26-$28 Million City Contribution
• All of Option A and B1
• 6,000 square-foot program/lease space constructed above the multi-
purpose space
• Infrastructure to accommodate additional space
CONCEPTUAL
Will be further
defined in Design
Development Phase
CONCEPTUAL
Will be further
defined in Design
Development Phase
Proposed Capital Funding Sources
Funding Sources Anticipated Contribution Range
Partner Contributions $7,000,000-$9,500,000
Community Investment Fund $5,000,000-$6,000,000
Capital Improvement Fund $2,000,000-$4,000,000
Stormwater Fund $100,000
Parks and Trails Replacement Fund $1,000,000-$1,500,000
City Bonding funded by expiring debt and $4,000,000-$17,000,000
Tax Abatement levies 1
TIF Special Legislation $1,500,000-$2,000,000
Total $20,600,000-$40,100,000
Additional funding sources will be evaluated to include; State bonding, grants, sales tax waiver.
1. By "leveraging the balance sheet," tax increases within the capital options can be avoided
Potential Additional Capital Funding
Sources
Grants-NEA, Watershed
State Bonding
TIF-13
Sales Tax waiver
Preliminary Preliminary Revenue Ranges
OPERATIONAL Option A Option B1-2
Revenues and
Expenses $795,000 to
$720,000
$845,000
Preliminary Expense Ranges
Option A Option B1-2
$810,000 to
$650,000
$845,000
Historic Revenues and Expenses
Note: Last fully operational years prior to project planning and reduced marketing and scheduling
2014 2015 2016 2017
Revenues • $388,36 • $371,14 • $391,60 • $432,71
4 3 9 7
Expenses
• ($539,65 • ($594,01 • ($616,97 • ($583,90
General Fund
Subsidy
2) 2) 8) 3)
• ($151,28 • ($222,86 • ($225,36 • ($151,18
8) 9) 9) 6)
Community Engagement Continued
• Share April-2022 feedback themes and how they will
be applied to the project
• Share updated Schematic Design plans
• Share updated Council project direction
• Share updated project timeline
• Engage our adults/seniors for additional program
enhancement
Next steps
July City Council Workshop Draft Cost Estimating
Draft Operations Plan
July
Draft Capital Funding Plan
August City Council Workshop Council Direction Provided
Community Engagement
Continued
September-October
Partner and Consultant
Agreements
Subject to change
Objectives
1. Review the schematic designs and select one alternative to
move forward to the design development stage.
2. Provide feedback on the draft capital and operational
finance plans.
3. Authorize securing consultant agreements and partner
agreements to move from schematic design to design
development phase through construction
Council will have more opportunities to amend project as needed
Questions?
Main
Entry
• Replace with glass
walls on existing
foundation
• New roof/canopy over
Lookout Ridge and
Entry
• Create hub for
welcoming and way
finding
Main Entry
• Replace with glass walls on existing foundation
• New roof/canopy over Lookout Ridge and Entry Tenant
• Create hub for welcoming and wayfinding
LIBRARY
Space
Office
Lookout
Ridge ELEV. Elevator
Below Lookout
Ridge ELE
V.
CENTRAL PARK
AMPHITHEATER
Main Level Plan Lower Level Plan
Baseline – Enclose Existing
Amphitheater
Options:
Structured lid with occupiable space
and stairs/elevator access Multi-purpose Addition Option B
Option B
Upper
Level
Lower
Level
Lookout Small Group
Room
Ridge
VP
PLAY AREA Secured Access
VP
TLT
TLT
LAC. TLT JAN
Small Group Play Area | 2,500 SF
Room Small Group Room | 750 SF
MECH.
Circulation & Support | 1,300 SF
Total | 4,550 SF
BASELINE
Option B1- Alternates:
• Remove green roof above the multi-purpose
space ($100K)
• Remove enhanced park area ($235K)
• Remove new water feature ($50K)
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