Zionsville Redevelopment Commission (ZRDC)
Regular MeetingZionsville, IN · October 26, 2020
Minutes
ZIONSVILLE REDEVELOPMENT COMMISSION (“RDC”)
REGULAR MEETING MEMORANDA
FOR
Monday, October 26, 2020 at 6:30 pm
Via Video Conference
THIS PUBLIC MEETING WAS CONDUCTED PURSUANT TO GOVERNOR ERIC J. HOLCOMB’S
EXECUTIVE ORDERS 20-02, 20-04, 20-08 AND 20-26, AND GOVERNOR HOLCOMB’S EXERCISE
OF HIS POWERS UNDER INDIANA’S EMERGENCY MANAGEMENT AND DISASTER LAW,
INDIANA CODE 10-14-3, et seq.
Members Present via ZOOM Webinar (audio and video): Sanjay Patel, President; Kent Esra; Colleen
Hittle, Mike Shafer, and Kate Swanson (via telephone). Also Present: Brian Crist, Legal Counsel, Wayne
DeLong, AICP, CPM Director of Planning & Economic Development, and Roger Kilmer, Planner I -
Economic Development.
1. Call to Order: Sanjay Patel called the meeting to order at 6:35 pm.
2. General Public recognized as attending: John Tousley, Sally Zelonis, Tracy Dull, Tom Casalini,
Jacob and Wendi Louks
3. Reports
A. TIF Report: Wayne DeLong reviewed current TIF activity and project updates.
4. Old Business
A. Approval and Adoption of Minutes: September 28, 2020, Regular Meeting (Conducted
Electronically).
Motion: Colleen Hittle made a motion (seconded by Kate Swanson) to approve the adoption of
the Minutes for September 28, 2020, Regular Meeting.
Roll Call Vote:
Kate Swanson - Y
Sanjay Patel - Y
Colleen Hittle - Y
The motion was unanimously approved by a roll call vote of those members present.
5. New Business
A. Community Development Corporation Recommendation for Grant:
1) Blooms by Dragonfly: Wendi Louks, 176 S. Main Street
Mrs. Louks presented a summary of her request for the grant and explained their business
model and how they are adjusting as the pandemic has adversely affected their operations.
Motion: Kent Esra made a motion (seconded by Colleen Hittle) to approve the grant of
$10,000.00 to Blooms by Dragonfly.
Roll Call Vote:
Kent Esra - Y
Kate Swanson - Y
Colleen Hittle - Y
Sanjay Patel - Y
The motion was unanimously approved by a roll call vote of those members present.
Mrs. Louks thanked the RDC for the approval of this grant.
2) Frances+Parke: Tracy Dull, 20 N. Main Street
Mrs. Dull presented a summary of her request for the grant and explained their business
model and how they are adjusting as the pandemic has adversely affected their operations.
The business has never had a formal marketing plan and looks to establish one in addition to
social media activity and advertising.
Motion: Colleen Hittle made a motion (seconded by Kent Esra) to approve the grant of
$6,000.00 to Frances+Parke.
Roll Call Vote:
Sanjay Patel - Y
Kent Esra - Y
Colleen Hittle - Y
Kate Swanson - Y
The motion was unanimously approved by a roll call vote of those members present.
Mrs. Dull thanked the RDC for the approval of this grant.
3) The Village Antique Mall: Mike Gogis for Marina Bedell, 45 S. Main Street
Mr. Gogis presented a summary of the grant request on the behalf of Marina Bedell of the
Village Antique Mall and explained that the grant monies will be utilized to replace lost
revenue; improve their physical appearance (a new sign); and to develop a website with the
ability to shop online.
The applicant was guided to seek additional funds related to the related building
improvements through other grant opportunities from the Town.
Motion: Colleen Hittle made a motion (seconded by Kent Esra) to approve the grant of
$7,500.00 to the Village Antique Mall.
Roll Call Vote:
Colleen Hittle - Y
Kate Swanson - Y
Kent Esra - Y
Sanjay Patel - Y
The motion was unanimously approved by a roll call vote of those members present.
4) Casalini Portraits: Tom Casalini, 10 ½ N. Main Street
Mr. Casalini presented information on Casalini Portraits and his request for the grant. Mr.
Casalini explained that the grant monies will allow them to replace the printers needed for his
work as the ink has been discontinued for his current printers. Mr. Casalini has also had to
delay the launch of his most recent book due to the pandemic. He will utilize the grant monies
for the printers and to develop his website for the portraits and his book launch.
Motion: Colleen Hittle made a motion (seconded by Kent Esra) to approve the grant of
$10,000.00 to Casalini Portraits.
Roll Call Vote:
Sanjay Patel - Y
Kent Esra - Y
Kate Swanson - Y
Colleen Hittle - Y
The motion was unanimously approved by a roll call vote of those members present. Mr.
Casalini thanked the RDC for this grant and their efforts to help the community.
B. Creekside Corporate Park - Lots 10 & 11: Discussion regarding potential development deal.
Mr. DeLong introduced the potential office building project as one that would tie up Lots 10 & 11
in Creekside. Mr. Crist stated that he has had discussions with the principals of the project, and
they clarified that they would not need to tie up the lots via a binding agreement, but the project
may need to develop a term sheet indicating a level of interest from the RDC. This would only
limit the RDC in discussing the availability of the lots with other opportunities during a set period
of time.
Options for the RDC at this time include:
1. Negotiate a term sheet, which would need to be approved by the RDC prior to signing;
2. Pre-approve a conceptual term sheet where specified members of the RDC could negotiate
on behalf of the RDC.
Mr. Crist added that the development team would need a period of exclusivity for the lots
allowing them their due diligence period.
Motion: Kent Esra made a motion (seconded by Colleen Hittle) to allow Mr. Patel and Mr. Esra
to negotiate a term sheet with the developer, in that the only binding portion of the term sheet is
related to the timing of an exclusivity period for the developer and that the RDC will not discuss
these lots with other developers.
Roll Call Vote:
Kent Esra - Y
Kate Swanson - Y
Colleen Hittle - Y
Sanjay Patel - Y
The motion was unanimously approved by a roll call vote of those members present.
6. Other Business
A. Mr. DeLong noted that the Annual Report will be presented at the November RDC Meeting.
B. Mr. DeLong informed the RDC that the available funds for the grant program is growing thin.
C. Mr. DeLong shared that the wetlands on Lot 14 of Creekside Crossing has been processed and
the permit has been secured. In the process, Christopher Burke Engineering’s expenses were
increased due to the expedition of the permit. Mr. Patel stated that he reviewed the additional
costs and found them to be appropriate and recommended the additional cost be approved.
Motion: Kate Swanson made a motion (seconded by Kent Esra) to approve the additional costs
to be paid to Christopher Burke Engineering related to the wetland permit approval for Lot 14 of
Creekside Corporate Park:
Roll Call Vote:
Colleen Hittle - Y
Kate Swanson - Y
Kent Esra - Y
Sanjay Patel - Y
The motion was unanimously approved by a roll call vote of those members present.
The next regular meeting of the Redevelopment Commission is scheduled for Monday, November 23,
2020, at 6:30 pm.
Meeting Adjourned (7:24 pm)
Respectfully Submitted,
Kate Swanson, Secretary
Agenda
REGULAR MEETING OF THE
ZIONSVILLE REDEVELOPMENT COMMISSION
Monday, October 26, 2020
6:30 p.m. (Local Time)
Electronic Meeting via Zoom
THIS PUBLIC MEETING WILL BE CONDUCTED PURSUANT TO GOVERNOR ERIC J.
HOLCOMB’S EXECUTIVE ORDERS 20-02, 20-04, 20-08, AND 20-26, AND GOVERNOR
HOLCOMB’S EXERCISE OF HIS POWERS UNDER INDIANA’S EMERGENCY
MANAGEMENT AND DISASTER LAW, IND. CODE 10-14-3, et seq. ADDITIONAL
INFORMATION REGARDING THE MEETING IS PROVIDED IN THE ANNEX PUBLISHED
WITH THIS AGENDA.
Please click the following link to join the webinar:
https://us02web.zoom.us/j/81264231659
Webinar ID: 812 6423 1659
AGENDA
1. Call to Order
2. Recognition of Attendees who request to be noted.
3. Reports
4. Old Business
A. Approval and Adoption of Minutes: September 28, 2020, Regular Meeting (Conducted
Electronically)
5. New Business
A. Community Development Corporation Recommendations for Grants:
1) Blooms by Dragonfly: Wendi Louks
2) Frances+Parke: Tracy Dull
3) Village Antique Shop: Marina Bedell and/or Mike Gogis
4) Casalini Portraits: Tom Casalini
B. Creekside Corporate Park - Lots 10 & 11: Discussion regarding potential development deal
6. Other Business
7. Adjourn
NEXT REGULAR MEETING:
RDC – Monday, November 23, 2020 at 6:30 p.m.
ANNEX TO THE AGENDA FOR THE OCTOBER 26, 2020,
REGULAR MEETING OF THE ZIONSVILLE REDEVELOPMENT COMMISSION
In his Executive Orders 20-02, 20-04, 20-08, and 20-26 (collectively, the “Executive Orders”),
Governor Eric J. Holcomb has ordered all political subdivisions of the State of Indiana to limit public
gatherings and to implement the Centers for Disease Control and Prevention’s and the Indiana State
Department of Health’s recommended virus mitigation strategies. The Executive Orders suspend certain
requirements for Essential Governmental Functions that facilitate Essential Infrastructure with respect to
public meetings and open door laws, including suspending physical participation requirements by
members of public agency governing bodies and permitting public attendance through electronic means of
communications. As a political subdivision of the State of Indiana, the Zionsville Redevelopment
Commission (the “RDC”) must comply with the Executive Orders throughout the duration of the COVID-
19 Public Health Emergency. According, all public meetings of the RDC shall be conducted in the
following manner until the end of the COVID-19 Public Health Emergency:
1. Members of the public shall have the right to attend RDC Public Meetings via the following forms
of electronic communication:
When: Monday, October 26, 2020 06:30 PM Eastern Time (US and Canada)
Topic: Zionsville RDC Meeting
Join Zoom Meeting: https://us02web.zoom.us/j/81264231659
Webinar ID: 812 6423 1659
Or join by phone: 1-312-626-6799; 1-646-558-8656; 1-301-715-8592; or 1-346-248-7799
2. Members of the public shall have the option of recording their attendance at the RDC Public
Meetings via electronic roll call at the start of the meeting or via e-mail at
rkilmer@zionsville-in.gov
3. If a member of the public would like to attend a RDC Public Meeting, but cannot utilize any of the
access methods described above, please contact Roger Kilmer at 317-690-6539 or at
rkilmer@zionsville.gov for assistance.
4. The RDC will continually revisit and refine the procedures in this Annex to address public
accessibility to RDC Public Meetings during the COVID-19 Public Health Emergency.
5. If a member of the public requires assistance connecting to the RDC Public meeting, please
contact Roger Kilmer at 317-690-6539 or at rkilmer@zionsville-in.gov
MEMORANDUM
TO: Zionsville Redevelopment Commission
FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development
RE: October 26, 2020 Redevelopment Commission Regular Meeting
Below is an update on Redevelopment / TIF District Properties and Projects:
Zionsville 106th Street TIF
106th & Bennett, LLC, 10650 Bennett Parkway: A Commercial Remodel Permit was issued on September 15, 2020, for JB
Adams Storage Space.
Reindeer Properties, 5100 Charles Court: A Commercial Remodel Permit was issued on August 4, 2020. This was
approved for a Certificate of Occupancy on September 29, 2020.
AES Restaurants, 10440 Bennett Parkway: A Development Plan Approval from the Plan Commission for a 12,000± square
foot office building was approved on July 20, 2020. Petitioner has indicated construction is to start in October, 2020.
Zionsville Medical Office Building (MOB); 10649 Bennett Parkway: A Commercial Tenant Finish Permit was issued on
May 15, 2020. Project is under construction.
Aria Apartments; 11005 Octave Drive: A Temporary Certificate of Occupancy for the pool maintenance building was issued
on July 31, 2020.
Black Acre Brewing Company, 98 S. Main St.: A Commercial Remodel Permit was issued on April 24, 2020.
Hotel Tango; 10615 Zionsville Road: A Commercial Remodel Permit was issued on July 9, 2020. Petitioner has filed a
Development Plan Amendment for an alternative solution addressing the outdoor patio area. This Petition will be heard at the
November 16, 2020 Plan Commission Meeting.
TriCo Addition; 7236 Mayflower Park Drive: A Commercial Remodel permit was issued on April 6, 2020, for an office
addition/remodel.
CR 300 S & US 421 TIF
Appaloosa Crossing: An earthwork pre-construction meeting was held on July 20, 2020, and a grading permit was issued on
July 28, 2020. Multiple outlot pads have been developed. Development Plan Petition are expected to be filed for at least one
outlot to be heard by the Plan Commission in December.
Appaloosa Crossing - Outlot “I”: A Development Plan Petition for a multi-tenant building on Outlot “I” has been filed and
will be heard at the November 16, 2020 Plan Commission Meeting.
Appaloosa Crossing - Master Signage Program: A Development Plan Petition for a Master Signage Program has been filed
and will be heard at the November 16, 2020 Plan Commission Meeting.
Projects
Creekside Corporate Park (RDC): The following tasks are underway:
• Marketing of property & Review of Purchase Agreements and Letters of Intent
• Stormwater mitigation project (CBBEL)
Creekside Corporate Park (CDC): The following tasks are underway:
• Seasonal maintenance, selective tree removal due to disease and damage
CC: Emily Styron, Mayor
Julie Johns-Cole, Deputy Mayor
ZIONSVILLE REDEVELOPMENT COMMISSION (“RDC”)
REGULAR MEETING MEMORANDA
FOR
Monday, September 28, 2020 at 6:30 pm
Via Video Conference
THIS PUBLIC MEETING WAS CONDUCTED PURSUANT TO GOVERNOR ERIC J. HOLCOMB’S
EXECUTIVE ORDERS 20-02, 20-04, 20-08 AND 20-26, AND GOVERNOR HOLCOMB’S EXERCISE
OF HIS POWERS UNDER INDIANA’S EMERGENCY MANAGEMENT AND DISASTER LAW,
INDIANA CODE 10-14-3, et seq.
Members Present via ZOOM Webinar (audio and video): Sanjay Patel, President; Kent Esra; Cindy
Madrick, and Kate Swanson. Also Present: Brian Crist, Legal Counsel, Wayne DeLong, AICP, CPM
Director of Planning & Economic Development, and Roger Kilmer, Planner I - Economic Development.
1. Call to Order: Sanjay Patel called the meeting to order at 6:30 pm.
2. General Public recognized as attending: Sally Zelonis, John Tousley, Adam D’Angelo, Piers Phillips,
Ron Hopwood, and Barbara Jennings
3. Reports
A. TIF Report: Wayne DeLong reviewed current TIF activity and project updates.
4. Old Business
A. Approval and Adoption of Minutes: August 24, 2020, Regular Meeting (Conducted Electronically).
Motion: Kent Esra made a motion (seconded by Cindy Madrick) to approve the adoption of the
Minutes for August 24, 2020, Regular Meeting.
Roll Call Vote:
Kent Esra - Y
Sanjay Patel - Y
Cindy Madrick - Y
Kate Swanson - Y
The motion was unanimously approved by a roll call vote of those members present.
B. Review and Consideration for Approval of RLL Development Agreement for Lots 12, 13, & 14 of
Creekside Corporate Park
Mr. Patel provided a brief history of the process which led to the Development Agreement and
opened the forum to questions from members of the RDC.
Ms. Madrick wanted to confirm that the lower sales price of the property is offset by the proposed
assessed value of the improvements and the number of jobs being brought to the town. Mr.
DeLong confirmed that those items are a part of the negotiations which have resulted in this
Development Agreement. Mr. Crist added that RLL will be refining their costs and business
projections during their due diligence period. The final numbers from RLL will be returned to the
RDC for approval prior to finalizing the sale of the properties. Mr. DeLong added that RLL Racing
has filed for Development Plan Approval from the Plan Commission, to be heard in October, and
that the proposed facility and development is available for public viewing.
Ms. Madrick also wanted to know the status of the proposed access road connecting the subject
site to Bennett Parkway. Mr. Piers Phillips responded that they are working to secure this second
access point to the site, but are studying alternatives should that not come to fruition.
Kate Swanson asked if the plan going forward to attract buyers is to offer lots within Creekside
for a lower acquisition cost than the appraised values and not offer other incentives such as tax
abatements. Mr. DeLong stated that in some cases this may be the process, but not in every
case.
Mr. Tousley asked to be recognized and permitted to ask questions regarding the proposed RLL
Development Agreement. Mr. Tousley asked when the study for the RLL Development would be
posted on-line. It was clarified that the Development Plan for the Plan Commission’s
consideration has been posted on-line. Mr. Tousley asked if any economic studies regarding the
taxes to be collected from this development have been completed. Mr. Crist responded that
information related to this topic will be provided to the RDC, however some information will be
confidential as permitted in the RDC state statute. Mr. Tousley asked why an environmental
insurance policy is being kept on Creekside properties. Mr. DeLong responded that the policy
originated in 2013 when the property was purchased. Due to the historic use of the property by
previous owners, the Town felt it was responsible to carry the policy and the cost is $5,000.00
per year. Mr. Tousley asked if the RDC believes the tax revenues received from the RLL project
will offset the reduced cost of acquisition. Mr. Patel responded that there are many long-term
benefits to bringing RLL to Creekside in addition to the tax revenues. Mr. Crist added that the
current tax rate applied to the projected assessed value will result in recouping the acquisition
cost in 6 to 7 years.
Motion: Kent Esra made a motion (seconded by Kate Swanson) to approve the RLL Development
Agreement for Lots 12, 13, & 14 of Creekside Corporate Park.
Roll Call Vote:
Cindy Madrick - Y
Kent Esra - Y
Kate Swanson - Y
Sanjay Patel - Y
The motion was unanimously approved by a roll call vote of those members present.
5. New Business
A. Community Development Corporation Recommendation for Grant:
1) FORZA Jackson IG, 10615 S. Zionsville Road (Revised Phasing of Grant)
Mr. DeLong stated that the CDC modified their memorandum regarding the timing of the
phased release of grant monies.
Motion: Kent Esra made a motion (seconded by Cindy Madrick) to approve the revised
phasing of grant monies to FORZA Jackson IG.
Roll Call Vote:
Kate Swanson - Y
Kent Esra - Y
Cindy Madrick - Y
Sanjay Patel - Y
The motion was unanimously approved by a roll call vote of those members present.
Mr. Adam D’Angelo thanked the RDC for the approval of this grant and congratulated the
RDC in the efforts toward new development in Creekside Corporate Park.
2) Hopwood Cellars Winery, 12 E. Cedar Street
Mr. Ron Hopwood presented his request for the grant and explained their business model
and how they are adjusting as the pandemic has adversely affected their operations.
Motion: Kent Esra made a motion (seconded by Cindy Madrick) to approve the grant of
$10,000.00 to Hopwood Cellars Winery.
Roll Call Vote:
Kate Swanson - Y
Sanjay Patel - Y
Kent Esra - Y
Cindy Madrick - Y
The motion was unanimously approved by a roll call vote of those members present.
Mr. Hopwood thanked the RDC for the approval of this grant and believes these efforts will
go directly back into the community.
3) CV Art and Frame, 110 S. Main Street
Ms. Barbara Jennings presented her request for the grant and explained that the grant monies
will be utilized to improve their on-line presence and ability to perform on-line sales.
Motion: Kent Esra made a motion (seconded by Cindy Madrick) to approve the grant of
$10,000.00 to CV Art and Frame.
Roll Call Vote:
Cindy Madrick - Y
Kent Esra - Y
Sanjay Patel - Y
Kate Swanson - Y
The motion was unanimously approved by a roll call vote of those members present.
4) zWORKS, 85 E. Cedar Street
Ms. Vicki Hall presented information on zWORKS and her request for the grant. Mr. Hall
explained that the grant monies will allow them to increase their marketing, maintain their
operations and spaces, and continue to adapt to new spacing and cleaning protocols.
There was discussion regarding the importance of zWORKS to the Village and the entire
community. Consideration was given to either increase the amount of the CDC-
recommended grant or to explore other grant options for zWORKS moving into 2021.
Motion: Kent Esra made a motion (seconded by Kate Swanson) to approve the grant of
$10,000.00 to zWORKS.
Roll Call Vote:
Sanjay Patel - Y
Kate Swanson - Y
Kent Esra - Y
Cindy Madrick - Y
The motion was unanimously approved by a roll call vote of those members present.
6. Other Business
A. Gateway Area Update
Mr. DeLong provided background and an update on the Gateway Area Study. The Town is
focusing on the gateway into the Village, specifically at Sycamore Street and Main Street, and
is seeking public input for development within this area; this is a direct result of the PNC Bank
and the locksmith shop. This project has commenced and the first public event will be on
October 1, 2020, with “live” event at the Boone County Fairgrounds. Consultants have been
contracted by the Town to facilitate a listening effort. In addition to the October 1st “live” event
will be the option for the public to participate by providing comments on-line. The cost of this
Study is $50,000.00 and the Town is asking the RDC if it would be interested and willing to
participate in this cost.
Mr. Patel asked if a steering committee which is guiding the process. Mr. DeLong stated that
this is a different type of study where the Consultant is interfacing with the public to gain
information on what the public is seeking. There is no steering committee driving this study.
Ms. Swanson asked that if the Study is already budgeted by the Town, what benefit would the
RDC gain by contributing to the cost. Mr. DeLong responded that if the RDC contributes
toward the cost, it would allow the Town to reallocate funds toward other needs in the Town.
The other option is that the RDC contribution could be applied toward other aspects of the
study which are not foreseen at this time.
Mr. DeLong clarified that this contribution would be a 2020 expense from the professional
services line item. Ms. Madrick expressed that the RDC supporting this study is important
and the Village and the Town will benefit. Mr. Patel expressed that if a committee is
established, he felt is important that a member of the RDC be included on that committee.
Motion: Kate Swanson made a motion (seconded by Cindy Madrick) for the RDC to contribute
up to $11,000.00 from the professional services line item in support of the Town of Zionsville’s
Gateway Study.
Roll Call Vote:
Cindy Madrick - Y
Sanjay Patel - Y
Kate Swanson - Y
Kent Esra - Y
The motion was unanimously approved by a roll call vote of those members present.
The next regular meeting of the Redevelopment Commission is scheduled for Monday, October 26, 2020,
at 6:30 pm.
Meeting Adjourned (7:52 pm)
Respectfully Submitted,
Kate Swanson, Secretary
MEMORANDUM
TO: Zionsville Redevelopment Commission
FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development
RE: Community Development Corporation - Grant Recommendation
DATE: October 23, 2020
As the determiner of grants which utilize TIF Funds, the following information is provided to the
Redevelopment Commission for consideration in relation to the requested grant.
Applicant: Blooms by Dragonfly
Wendi Louks
176 S. Main Street
Zionsville, IN 46077
Requested: $10,000.00 RDC Recommendation: $10,000.00
Review Process: A quorum of the Community Development Corporation (“CDC”) reviewed the attached
materials and met with the Applicant, Wendi Louks, on October 23, 2020, to discuss the grant
request. The Applicant presented their information and their basis for the requested grant. The
CDC Members presented questions to the Applicant to gain a thorough understanding of the
need for the grant and to identify the anticipated purposes for which the monies would be used.
Due to the COVID crisis, Blooms by Dragonfly has experienced a change in their method of
providing services. While in-store purchases have dramatically decreased, there has been an
increase in on-line sales. This has resulted in a significant increase in delivery trips which is has
brought the need for a second delivery vehicle and on-going maintenance on the existing
vehicle. Additionally, they are needing to upgrade their website to better address this new
business model. They have experienced a reduction in the number of orders for weddings and
the average invoice for those weddings which have utilized Blooms by Dragonfly is much
smaller than previous years.
Recommendation: The CDC voted unanimously to recommend the amount of $10,000.00 be granted to the
Applicant. It was also recommended that the Applicant provide quotes, invoices, or receipts
related to the items for which the grant is to be used.
CC: Emily Styron, Mayor
Julie Johns-Cole, Deputy Mayor
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MEMORANDUM
TO: Zionsville Redevelopment Commission
FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development
RE: Community Development Corporation - Grant Recommendation
DATE: October 23, 2020
As the determiner of grants which utilize TIF Funds, the following information is provided to the
Redevelopment Commission for consideration in relation to the requested grant.
Applicant: Frances+Parke
Tracy Dull
20 N. Main Street
Zionsville, IN 46077
Requested: $6,000.00 RDC Recommendation: $6,000.00
Review Process: A quorum of the Community Development Corporation (“CDC”) reviewed the attached
materials and met with the Applicant, Tracy Dull, on October 23, 2020, to discuss the grant
request. The Applicant presented their information and their basis for the requested grant. The
CDC Members presented questions to the Applicant to gain a thorough understanding of the
need for the grant and to identify the anticipated purposes for which the monies would be used.
Mrs. Tracy Dull reported significant loss of income in the spring/summer of 2020 due to the
required closure and decreased sales. While some in-store shopping has returned, the business
is in need of an improved website and social media marketing. In monitoring visitors to
Frances+Parke, Mrs. Dull has found a number of patrons from surrounding communities,
including some customers from Peoria, Illinois. She is hoping, through improved marketing
efforts, that the store will become a “destination” location.
Recommendation: The CDC voted unanimously to recommend the amount of $6,000.00 be granted to the
Applicant. It was also recommended that the Applicant provide quotes, invoices, or receipts
related to the items for which the grant is to be used.
CC: Emily Styron, Mayor
Julie Johns-Cole, Deputy Mayor
1 • COVID Impact
$30,000 Direct Sales Loss
Upsides 2
Required Closure 3/16-5/4 • May 5, Zionsville Chamber
“Keep the lights on”
• $10,000 Decreased Sales Jumpstart Sales
May and June from year prior
• Night on the Bricks boosted
• $8,000 (est) Opportunity Loss June & July Sales from prior year
New Customer Secondary Sales
• September Sales up 35%
• $6,250 PPE Loan • 130 New Customers
Maintained 7 Employees • 80 Outside Zionsville
• Destination Store
A Zionsville Main Street Clothing Store,
established in September 2018,
focused on selling classically current
Grant Plan clothing for men and women.
Weaknesses
• Marketing Plan - $2,500 • No Marketing Plan
(Mundil Marketing,
(Social Media, E-Mail,
New Zionsville Chamber Member) Local, Destination, Etc)
• Christmas in the Village Sponsor Grant Request • No Direct Social to Sale
($2,500 Title Sponsor/$500 Sponsor) $6,000 for
• $500 Restored Creation • No Inventory to Website Auto
Marketing
Branding Labels/Packaging
• Sponsor and Support
new ZCC event
4 “The Man Hour” 3
MEMORANDUM
TO: Zionsville Redevelopment Commission
FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development
RE: Community Development Corporation - Grant Recommendation
DATE: October 23, 2020
As the determiner of grants which utilize TIF Funds, the following information is provided to the
Redevelopment Commission for consideration in relation to the requested grant.
Applicant: The Village Antique Mall
Marina Bedell and/or Mike Gogis
45 S. Main Street
Zionsville, IN 46077
Requested: $10,000.00 RDC Recommendation: $7,500.00 with direction to ZARC
Review Process: A quorum of the Community Development Corporation (“CDC”) reviewed the attached
materials and met with the Applicant’s representative, Mike Gogis, on October 23, 2020, to
discuss the grant request. The Applicant presented their information and their basis for the
requested grant. The CDC Members presented questions to the Applicant to gain a thorough
understanding of the need for the grant and to identify the anticipated purposes for which the
monies would be used.
Mr. Gogis stated that Mrs. Bedell is not comfortable with the electronic forums and he offered
to speak on her behalf. Mrs. Bedell operates and manages the Village Antique Mall and has
requested assistance for costs related to new signage, the creation of a website and assistance
with social media marketing, and to offset losses incurred during the shutdown. Other items
included in the request were improvements to the building which is not owned by Mrs. Bedell.
The CDC determined that these building improvements should be requested by the building’s
owner and believes that these improvements may qualify for funds from the Zionsville
Architectural Review Committee (“ZARC”).
Recommendation: The CDC voted unanimously to recommend the amount of $7,500.00 be granted to the
Applicant. It was also recommended that the Applicant provide quotes, invoices, or receipts
related to the items for which the grant is to be used. It is also recommended that the building’s
owner pursue discussions with the ZARC for funds related to the building’s improvements.
CC: Emily Styron, Mayor
Julie Johns-Cole, Deputy Mayor
Community Development Corporation
Assistance Inquiry Form
Business Name: The Village Antique Mall
Address: 45 S. Main Street
Primary Contact: Marina Bedell
Contact’s Phone Number & email: mlbedell@access4less.net 317-332-3602
Requested Assistance Amount: $ 10,000
In the following table, please list all other County, State, and/or Federal programs to
which the business has applied for Covid-related financial assistance:
Current Status:
Date of Amount of Granted, Denied,
Program Application Request Pending, Other
EIDL Advance 04-07-2020 $1,000 Granted
Please provide a brief description of the reason for the requested assistance
and how the monies would be utilized (Provide additional pages as needed.):
The Community Development Assistance would be utilized for the following programs:
1. Exterior Enhancements to improve the look of a key building on Main Street
A. A new metal sign at the top of the building ($2,500)
B. Upgrade the awning and shingles of the exterior ($2,500)
C. Upgrade outdoor lighting and security system ($1,000)
2. Create a website to allow for increased marketing and awareness ($1,500)
3. Funds to help offset the losses incurred during the shutdown ($2,500)
This form and any additional materials you choose to submit should be emailed to
communitydevelopment@zionsville-in.gov or mailed to:
Community Development Corporation
Attn: Wayne DeLong
10855 Creek Way
Zionsville, IN 46077
From: Mike Gogis
To: Zionsville Community Development
Cc: Wayne DeLong; Roger Kilmer
Subject: Re: Community Development Grant inquiry
Date: Wednesday, October 7, 2020 3:37:50 PM
Attachments: CDC Assistance Inquiry Form Village Antique.pdf
Hi Roger and Wayne,
Thank you for the information below and on the website regarding the Community Development Grant process. I have connected
with Marina Bedell of The Village Antique Mall and helped her create the attached initial inquiry form. More information is available
for each of the items listed, but wanted to provide the initial form to determine if the CDC Members felt this type of request would
merit further review. I believe the enhancement to the Village Antique Mall would be a win for the Zionsville community and as a
resident, am supporting Marina by donating my time and energy to help her apply for this grant. She doesn't always feel comfortable
in these situations so I told her I would help her in any way I could. Again, if you'd like additional information on any of the items
attached as well as why we feel it would benefit the community feel free to reach out with any questions or clarifications. I have
included Marina's name and contact info on the form, but feel free to reach out to me and I am happy to help in any way.
Thanks again for your help and consideration.
Best,
Mike
On 8/28/20, 3:06 PM, "Zionsville Community Development" <communitydevelopment@zionsville-in.gov> wrote:
Good afternoon, Mike.
Thank you for your inquiry about the Community Development Corporation ("CDC") Grant Program in Zionsville. This specific
grant program is available for small businesses located within the boundaries of the 106th Street Tax Increment Financing (TIF)
District and, yes, the Village Antique Mall is within these boundaries. More information about the CDC can be found at the
following link: https://linkprotect.cudasvc.com/url?a=http%3a%2f%2fwww.zionsville-in.gov%2f455%2fCommunity-Development-
Corporation&c=E,1,mADAxvGEbUPHzfN7ZJWYMyD3eA5PdLEBdnH1L46Lp5ygsSJyoGULQtJ8z6N1JVFSMvZx5TrTgVKroUM-
cAnAIf-_CAEN6JYSli7kUDRn&typo=1
Attached is the CDC Assistance Inquiry Form which you would need to complete and submit for consideration. Please be aware
that any information submitted becomes a public document.
Following is an outline of the process for these grants:
1. Upon receipt of your Assistance Inquiry Form, it will be distributed to the CDC Members for their review.
2. A meeting will be scheduled for you to present your request to the CDC Members. These meetings are scheduled on an "as
needed" basis.
3. The CDC Members will make a recommendation in response to your request and forward it to the Zionsville Redevelopment
Commission ("RDC"). The RDC is the Town's body which officially renders a decision on the grants requests.
4. At the next possible monthly RDC Meeting, the RDC members will ask you to summarize your request. The request will be
discussed typically is determined at that meeting.
Let me know of any additional questions. Thank you.
Roger A. Kilmer
Planner I - Economic Development
Planning and Economic Development Department
Town of Zionsville
O: (317) 344-1164
C: (317) 690-6539
rkilmer@zionsville-in.gov
https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fwww.zionsville-
in.gov&c=E,1,eUAX0dcbwknZT1jDeddDjL2wonbjjPZ4o4Dv13cFpXmNuIeoBC4-
NSy7kUJVHTBURWGwyP60yNscrbO1A9tBkoVdYvbexK27rXYqBHCEVlLCnZ4HnSzCU_Y,&typo=1
-----Original Message-----
From: Mike Gogis [mailto:mike@theimpactquotient.com]
Sent: Friday, August 28, 2020 1:04 PM
To: Zionsville Community Development <communitydevelopment@zionsville-in.gov>
Subject: Community Development Grant inquiry
Hi, I saw your story on the Community Development Grant for Leslie Jane and the article mentioned additional funding may be
available. Can you let me know if there is an application form or process to engage to request a Grant? I am inquiry on behalf of the
Village Antique Shop on Main Street.
Thanks!
Mike
Community Enhancements
• Updating the appearance to enhance the look and feel of Main Street
• New Storefront Sign
• New metal sign with clean and clear design to replace faded sign in
prominent location (see slide 1)
• Enhanced Entryway Lighting and new Security System
• Brighter light to be more welcoming at night and illuminate store
• Security system to protect the investments of all merchants in the store
• Restripe Parking Lot – brighter lines and allow for handicap accessible van
parking
• New Awning to replace shingles
• Better awning to enhance look and feel of the store (would replace
entire building awning)
Business Development
• Create a website to promote the store
• Allow customers to shop online through Marketplace to help with
those who are social distancing
• Social media promotion
• Drives customers and awareness of the store, but also of Zionsville
and Main Street
Business Development
• Loss of income due to Covid shutdown
• Sales comparison: 2019 vs 2020
• March $3,760 $1,219
• April $3,102 $0
• May $3,604 $992
• Total $10,466 $2,211
• $8,255 in reduced sales = $1,651 in less commission
• Additionally, $1,970 in rental income loss from vendors cancelling
their booth or unable to pay rent
• $3,621 in lost profit, less $1,000 received from EIDL = $2,621
Funds request and priority
• New Sign – highest priority as enhances not only the store, but Main Street and
the community
• Sign: $263 (see included quote); Installation: $400 (requires renting scissor
lift)
• Total: $663
• Parking lot re-striping
• Materials from Lowes: $300 (marking wand, rustoleum safety yellow paint,
blue spray paint); Labor: 6 hours @ $30/hr = $180
• Total: $480
• Lighting & Security
• $384 cameras; $400 outdoor LED lighting; $750 installation
• Total: $1,534
• Sub-total: $2,677
Funds request and priority
• New website
• Design and admin: $1500
• Domain name & hosting: $220
• Total: $1,720
• Social Media Posting/Admin (12 months)
• $1,000
• Sub-total: $2,720, less $250 discount + tax = $2,485
Funds request and priority
• New awning / roofing:
• Awaiting quote from Bone Dry. Save for a (less) rainy day…
• Estimated at $2,500
• Economic loss due to Covid: $2,621 (see previous slide for
breakdown)
• Listed as lowest priority as I would want the enhancements
to the store and the community to take precedence over
payments to me
Helping The Village Antique Store
Helps the Community
• Antique Stores as a destination for people to visit Zionsville
• Enhanced look and feel of the store beautifies Main Street
• The Village Antique Store is home to many vendors who
run their business through the shop – helping keep The
Village Antique Store thriving helps those members of the
community as well
MEMORANDUM
TO: Zionsville Redevelopment Commission
FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development
RE: Community Development Corporation - Grant Recommendation
DATE: October 23, 2020
As the determiner of grants which utilize TIF Funds, the following information is provided to the
Redevelopment Commission for consideration in relation to the requested grant.
Applicant: Casalini Portraits
Tom Casalini
10 ½ N. Main Street
Zionsville, IN 46077
Requested: $10,000.00 RDC Recommendation: $10,000.00
Review Process: A quorum of the Community Development Corporation (“CDC”) reviewed the attached
materials and met with the Applicant, Tom Casalini, on October 23, 2020, to discuss the grant
request. The Applicant presented their information and their basis for the requested grant. The
CDC Members presented questions to the Applicant to gain a thorough understanding of the
need for the grant and to identify the anticipated purposes for which the monies would be used.
Casalini Portraits has experienced a 75% loss in business through 2020 due to COVID.
Additionally, Mr. Casalini was forced to purchase two new printers for the printing of his
portraits as the manufacturer of the printers previously utilized by Casalini discontinued
supplying inks. Mr. Casalini has also been forced to delay the release of second book he has
authored. The grant monies would be applied toward the cost of the new printers, development
of a website for the book, and the expenses for social media experts to assist with on-line
marketing of the book and Casalini Portraits.
Recommendation: The CDC voted unanimously to recommend the amount of $10,000.00 be granted to the
Applicant. It was also recommended that the Applicant provide quotes, invoices, or receipts
related to the items for which the grant is to be used.
CC: Emily Styron, Mayor
Julie Johns-Cole, Deputy Mayor
From: Tom Casalini
To: Cara Weber; Zionsville Community Development
Subject: Tom Casalini / CDC Grant application
Date: Saturday, October 10, 2020 2:44:30 PM
Attachments: CDC Application20201010_14340243.pdf
Cara and Wayne,
Thank you for the opportunity to submit my request for the $10,000.00
Grant. It is much appreciated.
My business plan for 2020 didn’t anticipate the arrival of COVID-19.
The pandemic has crippled and eliminated all of my scheduled commercial and corporate work for
the entire year, resulting in a 90 percent loss of income.
As a photographic portrait artist, not unlike all artists, it has taken a toll on my portrait business. My
portrait business model demands a consultation with each client before the creation of their portrait.
The CDC safety guidelines, along with the hesitation to gather, have seriously slowed my portrait
sessions for the year. To this date, we are down 75 percent.
My corporate, commercial, and portrait income would cover all of the expenses in a normal year.
To add insult to injury, the manufacture of the professional printers I use to print my portraits has
discontinued supplying inks for the printers. Forcing the purchase of two new printers.
Also, for the last five years, I have been working on my second book.
“The Queerness Doesn’t Matter.”
A Journey With My Friends of Dorothy.
I have five years of resources invested in the book. We were planning to launch the book in April,
postponed until September, and had to cancel. COVID-19 has forced us to abandon the traditional
launch and move toward a virtual launch. We had a videographer scheduled to film the intro and
other segments to be used in our social media virtual launch, and he tested positive for COVID,
another delay to the launch. Portions of the book's eventual sales will help recover some of the
expenses invested over the last five years.
Here is the website for the book to give you an understanding of the book. It’s a compelling journey
into the LGBTQ community, the courage, bravery, and power of the Human Spirit.
thequeernessdoesntmatterbook.com the passcode is 2020.
The site will not go public until we have all of the social media paid for and in place.
The monies from the grant would be utilized in the following.
1. To assist in the expense of new printers.
2. The expense of the videographer.
3. The website for the TQM book.
4. The expense for Social media professionals for the book launch.
5. The expense for Social media assistance for Casalini Portraits.
Thank you for your time and consideration, and I look forward to hearing from you soon.
Be Well; Be Safe!
Respectfully,
Tom Casalini
--
Tom Casalini
Casalini Portraits
10 1/2 North Main Street
Zionsville, IN 46077
Studio: 317.873.4858
Cell: 317.443.3273
www.casaliniportraits.com
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