Zionsville Redevelopment Commission (ZRDC)

REGULAR MEETING OF THE ZIONSVILLE REDEVELOPMENT COMMISSION Monday, January 25, 2021 6:30 p.m. (Local Time) Electronic Meeting via Zoom THIS PUBLIC MEETING WILL BE CONDUCTED PURSUANT TO GOVERNOR ERIC J. HOLCOMB’S EXECUTIVE ORDER 20-52, AND GOVERNOR HOLCOMB’S EXERCISE OF HIS POWERS UNDER INDIANA’S EMERGENCY MANAGEMENT AND DISASTER LAW, IND. CODE 10-14-3, et seq. ADDITIONAL INFORMATION REGARDING THE MEETING IS PROVIDED IN THE ANNEX PUBLISHED WITH THIS AGENDA. Please click the following link to join the webinar: https://us02web.zoom.us/j/88035501303 Webinar ID: 880 3550 1303 AGENDA 1. Call to Order 2. Recognition of Attendees who request to be noted. 3. Election of Officers 4. Reports 5. Old Business A. Approval and Adoption of Minutes: November 23, 2020, Regular Meeting (Conducted Electronically) B. Approval and Adoption of Minutes: December 11, 2020, Special Meeting (Conducted Electronically) C. Appaloosa Crossing: Crowe LLP to offer update on review of future bond issuance, Attorney representing Developer to offer update on overall status of the development 6. New Business A. Community Development Corporation Recommendations for Grants: 1) No Label Studio: 58 N. Main Street by Rio White 2) Kimberly’s Hair Design: 112 N. Main St. by Kim Hubbard 3) Noah Grant’s: 91 S. Main St. by Shari Jenkins 4) Salty Cowboy: 55 E. Oak St. by Shari Jenkins 5) Cheveux Salon & Spa: 10 N. Main St. by Andrea Fortney B. Creekside Corporate Park - Lots 10 & 11: Update on status of Term Sheet with Formation Investments, LLC 7. Other Business 8. Adjourn NEXT REGULAR MEETING: RDC – Monday, February 22, 2021 at 6:30 p.m.  ANNEX TO THE AGENDA FOR THE JANUARY 25, 2021, REGULAR MEETING OF THE ZIONSVILLE REDEVELOPMENT COMMISSION In his Executive Order 20-52, Governor Eric J. Holcomb has ordered all political subdivisions of the State of Indiana to limit public gatherings and to implement the Centers for Disease Control and Prevention’s and the Indiana State Department of Health’s recommended virus mitigation strategies. The Executive Orders suspend certain requirements for Essential Governmental Functions that facilitate Essential Infrastructure with respect to public meetings and open door laws, including suspending physical participation requirements by members of public agency governing bodies and permitting public attendance through electronic means of communications. As a political subdivision of the State of Indiana, the Zionsville Redevelopment Commission (the “RDC”) must comply with the Executive Orders throughout the duration of the COVID-19 Public Health Emergency. According, all public meetings of the RDC shall be conducted in the following manner until the end of the COVID-19 Public Health Emergency: 1. Members of the public shall have the right to attend RDC Public Meetings via the following forms of electronic communication: When: Monday, January 25, 2021 @ 6:30 pm Eastern Time (US and Canada) Topic: Zionsville RDC Meeting Join Zoom Meeting: https://us02web.zoom.us/j/88035501303 Webinar ID: 880 3550 1303 Or join by phone: 301-715-8592; 312-626-6799; 646-558-8656; or 253-215-8782 2. Members of the public shall have the option of recording their attendance at the RDC Public Meetings via electronic roll call at the start of the meeting or via e-mail at rkilmer@zionsville- in.gov 3. If a member of the public would like to attend a RDC Public Meeting, but cannot utilize any of the access methods described above, please contact Roger Kilmer at 317-690-6539 or at rkilmer@zionsville.gov for assistance. 4. The RDC will continually revisit and refine the procedures in this Annex to address public accessibility to RDC Public Meetings during the COVID-19 Public Health Emergency. 5. If a member of the public requires assistance connecting to the RDC Public meeting, please contact Roger Kilmer at 317-690-6539 or at rkilmer@zionsville-in.gov  MEMORANDUM TO: Zionsville Redevelopment Commission FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development RE: January 25, 2021 Redevelopment Commission Regular Meeting Below is an update on Redevelopment / TIF District Properties and Projects: Zionsville 106th Street TIF Hotel Tango; 10615 Zionsville Road: A Commercial Remodel Permit was issued on July 9, 2020. A Commercial Remodel Permit was issued on December 8, 2020, for the pergola. AES Restaurants, 10440 Bennett Parkway: A Development Plan Approval from the Plan Commission for a 12,000± square foot office building was approved on July 20, 2020. Petitioner has indicated construction is to start in early 2021. Zionsville Medical Office Building (MOB); 10649 Bennett Parkway: A Commercial Tenant Finish Permit was issued on May 15, 2020. A Temporary Certificate of Occupancy has been issued. Aria Apartments; 11005 Octave Drive: A Temporary Certificate of Occupancy has been issued. Black Acre Brewing Company, 98 S. Main St.: A Commercial Remodel Permit was issued on April 24, 2020. CR 300 S & US 421 TIF Appaloosa Crossing: An earthwork pre-construction meeting was held on July 20, 2020, and a grading permit was issued on July 28, 2020. Multiple outlot pads have been developed. Appaloosa Crossing - Master Signage Program: A Development Plan Petition for a Master Signage Program has been filed and is scheduled to be heard at the February 16, 2021 Plan Commission Meeting. Appaloosa Crossing - Outlot “I”: A Development Plan Petition for a retail building (21st Amendment) on Outlot “I” has been filed and is scheduled to be heard at the February 16, 2021 Plan Commission Meeting. Appaloosa Crossing - Residential Component: A Development Standards Variance Petition has been filed to establish a 20- foot front yard setback for the residential component on Blocks A & B of Appaloosa Crossing. This Variance is to be heard by the Board of Zoning Appeals on February 3, 2021. Projects Creekside Corporate Park (RDC): The following tasks are underway: • Marketing of property & Review of Purchase Agreements and Letters of Intent • Stormwater mitigation project (CBBEL) Creekside Corporate Park (CDC): The following tasks are underway: • Seasonal maintenance, selective tree removal due to disease and damage CC: Emily Styron, Mayor Julie Johns-Cole, Deputy Mayor  ZIONSVILLE REDEVELOPMENT COMMISSION (“RDC”) REGULAR MEETING MEMORANDA FOR Monday, November 23, 2020 at 6:30 pm Via Video Conference THIS PUBLIC MEETING WAS CONDUCTED PURSUANT TO GOVERNOR ERIC J. HOLCOMB’S EXECUTIVE ORDERS 20-02, 20-04, 20-08 AND 20-26, AND GOVERNOR HOLCOMB’S EXERCISE OF HIS POWERS UNDER INDIANA’S EMERGENCY MANAGEMENT AND DISASTER LAW, INDIANA CODE 10-14-3, et seq. Members Present via ZOOM Webinar (audio and video): Sanjay Patel, President; Colleen Hittle, Cindy Madrick, and Kate Swanson. Also Present: Brian Crist, Legal Counsel, Wayne DeLong, AICP, CPM Director of Planning & Economic Development, and Roger Kilmer, Planner I - Economic Development. 1. Call to Order: Sanjay Patel called the meeting to order at 6:30 pm. 2. General Public recognized as attending: Sally Zelonis, Geoff Barfield, Tim Gee, John Tousley 3. Reports A. TIF Report: Wayne DeLong reviewed current TIF activity and project updates. 4. Old Business A. Approval and Adoption of Minutes: October 26, 2020, Regular Meeting (Conducted Electronically). Motion: Colleen Hittle made a motion (seconded by Kate Swanson) to approve the adoption of the Minutes for October 26, 2020, Regular Meeting. Roll Call Vote: Cindy Madrick - Y Kate Swanson - Y Colleen Hittle - Y Sanjay Patel - Y The motion was unanimously approved by a roll call vote of those members present. 5. New Business A. Annual Taxing Unit Presentation Rebecca Zakowski of Crowe LLP utilized a PowerPoint presentation covering: The Purpose of the Presentation; an overview of Allocation Areas, Budgets and Future Projects; Impact Discussion; and Allocation Area Highlights. • The purpose of the presentation is to meet Indiana Code Requirements.  • The overview of the allocation areas included the establishment dates, base assessment dates, and the expiration of all seven Tax Increment Finance (TIF) areas within Zionsville. • Budgets, including revenues and outstanding debt, for all TIF areas were presented. • Wayne DeLong presented the estimated 2021 Budget and future projects. Future projects may include: public infrastructure improvements and First Street enhancements identified in the Zionsville Gateway Study; public infrastructure improvements to the Michigan Road / US 421 corridor; and public infrastructure improvements to the CR 700 East TIF Area. • Ms. Zakowski presented the Impact Discussion which included the applicable tax rates of the TIF Areas and Mr. DeLong provided examples of how the captured tax revenues have been utilized within the TIF Areas. B. Community Development Corporation Recommendations for Grants: 1) Salon G: Melissa & Tim Gee Mr. and Mrs. Gee presented a summary of their request for the grant and explained their business model and how they are adjusting as the pandemic has adversely affected their operations. Motion: Colleen Hittle made a motion (seconded by Kate Swanson) to approve the grant of $10,000.00 to Salon G. Roll Call Vote: Sanjay Patel - Y Colleen Hittle - Y Cindy Madrick - Y Kate Swanson - Y The motion was unanimously approved by a roll call vote of those members present. 2) Blooming Life Yoga Studio: Geoff & Kristen Barfield Mr. and Mrs. Barfield presented a summary of their request for the grant and explained their business model and how they are adjusting as the pandemic has adversely affected their operations. The business has never had a formal marketing plan and looks to establish one in addition to social media activity and advertising. Motion: Kate Swanson made a motion (seconded by Colleen Hittle) to approve the grant of $6,000.00 to Blooming Life Yoga Studio. Roll Call Vote: Kate Swanson - Y Cindy Madrick - Y Colleen Hittle - Y Sanjay Patel - Y The motion was unanimously approved by a roll call vote of those members present. C. Creekside Corporate Park - Lots 10 & 11: Discussion regarding potential development deal. Mr. DeLong introduced the potential office building project as one that would tie up Lots 10 & 11 in Creekside. Mr. Crist stated there have been no new discussions requiring action from the Redevelopment Commission at this time.  D. Creekside Corporate Park – Lots 12, 13, & 14 with RLL Racing: Mr. Patel asked for an update on the status of this transaction. Mr. DeLong said that the Town is still providing support to RLL with a possible closing on the transaction in 2020. Mr. Crist noted some items still to be completed by RLL, but the Town is still in a “holding pattern.” 6. Other Business: The 2021 Meeting dates of the Redevelopment Commission have been provided. The next regular meeting of the Redevelopment Commission is scheduled for Monday, December 28, 2020, at 6:30 pm. Meeting Adjourned (7:13 pm) Respectfully Submitted, Kate Swanson, Secretary  ZIONSVILLE REDEVELOPMENT COMMISSION (“RDC”) SPECIAL MEETING MEMORANDA FOR Friday, December 11, 2020 at 10:00 am Via Video Conference THIS SPECIAL PUBLIC MEETING WAS CONDUCTED PURSUANT TO GOVERNOR ERIC J. HOLCOMB’S EXECUTIVE ORDERS 20-02, 20-04, 20-08 AND 20-26, AND GOVERNOR HOLCOMB’S EXERCISE OF HIS POWERS UNDER INDIANA’S EMERGENCY MANAGEMENT AND DISASTER LAW, INDIANA CODE 10-14-3, et seq. Members Present via ZOOM Webinar (audio and video): Sanjay Patel, President; Kent Esra, Cindy Madrick, and Kate Swanson. Also Present: Brian Crist, Legal Counsel, Wayne DeLong, AICP, CPM Director of Planning & Economic Development, and Roger Kilmer, Planner I - Economic Development. 1. Call to Order: Sanjay Patel called the meeting to order at 10:00 am. 2. General Public recognized as attending: John Tousley, Tina Mills, Joe Demaree 3. Reports A. TIF Report: Wayne DeLong reviewed current TIF activity and project updates. 4. Old Business: None 5. New Business A. Community Development Corporation Recommendations for Grants: 1) Zogman Enterprises d/b/a Good Impressions Printing by Charles Herzog Mr. Herzog was not available for this meeting. Mr. Kilmer presented a summary of the request for the grant. The business has been in Zionsville for 27 years. The grant monies would be utilized to upgrade their website. Motion: Kent Esra made a motion (seconded by Cindy Madrick) to approve the grant of $10,000.00 to Good Impressions Printing. Roll Call Vote: Kent Esra - Y Cindy Madrick - Y Kate Swanson – Y Sanjay Patel - Y The motion was unanimously approved by a roll call vote of those members present. 2) The Scoop by Joe Demaree Mr. Demaree presented a summary of their request for the grant and explained their business  model and how they are adjusting as the pandemic has adversely affected their operations. The business has added online ordering from their website. They are also looking add social media and event coordinator. Motion: Cindy Madrick made a motion (seconded by Kate Swanson) to approve the grant of $10,000.00 to The Scoop. Roll Call Vote: Sanjay Patel - Y Kate Swanson - Y Cindy Madrick - Y Kent Esra - Y The motion was unanimously approved by a roll call vote of those members present. 3) Blue Moon Hairplace by Tina Mills Ms. Mills presented a summary of their request for the grant and explained their business model. She has been in Zionsville for 24 years. Covid hit her business hard and she detailed the expenses to which the grant monies would be applied. This includes a new hydraulic chair, marketing efforts, cleaning supplies, and PPE. Motion: Kent Esra made a motion (seconded by Cindy Madrick) to approve the grant of $10,000.00 to Blue Moon Hairplace. Roll Call Vote: Kate Swanson - Y Sanjay Patel - Y Kent Esra - Y Cindy Madrick - Y The motion was unanimously approved by a roll call vote of those members present. 4) Holistic Practice Massage Therapy by Vikki Soliday and Norma Keywan Ms. Soliday and Ms. Keywan presented a summary of their request for the grant. The initial request was for $5,000.00, however through the discussion with the CDC, the CDC recommends increasing the grant amount to $7,500.00 to allow for unforeseen expenses in combining their marketing efforts. Currently, the two have separate websites and the CDC has recommended a rebranding of the independent operations into a single provider. Ms. Soliday explained their business models and how they are adjusting as the pandemic has adversely affected their operations. Mr. DeLong further explained the CDC’s recommendation of the increased grant amount. Motion: Kent Esra made a motion (seconded by Cindy Madrick) to approve the grant of $10,000.00 to Holistic Practice Massage Therapy. Roll Call Vote: Kate Swanson - Y Cindy Madrick - Y Sanjay Patel - Y Kent Esra - Y The motion was unanimously approved by a roll call vote of those members present.  B. Creekside Corporate Park - Lots 10 & 11: Discussion regarding the Term Sheet with Formation Investments. Mr. Mr. Crist stated Formation Investments would be the development team, but not the end user. This Term Sheet is similar to the earlier Term Sheet utilized earlier this year for these same lots within Creekside Corporate Park. This Term Sheet would prevent negotiations on these parcels with any other entities for a period of 60 days with an option for a 30 day extension. Motion: Kent Esra made a motion (seconded by Kate Swanson) to approve the Term Sheet for Lots 10 & 11 in Creekside Corporate Park with Formation Investments. Roll Call Vote: Sanjay Patel - Y Kent Esra - Y Kate Swanson - Y Cindy Madrick - Y The motion was unanimously approved by a roll call vote of those members present. 6. Other Business: None The next regular meeting of the Redevelopment Commission is scheduled for Monday, December 28, 2020, at 6:30 pm. Meeting Adjourned (10:33 am) Respectfully Submitted, Kate Swanson, Secretary  MEMORANDUM TO: Zionsville Redevelopment Commission FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development RE: Community Development Corporation - Grant Recommendation DATE: January 21, 2021 As the determiner of grants which utilize TIF Funds, the following information is provided to the Redevelopment Commission for consideration in relation to the requested grant. Applicant: No Label Studio Rio White 58 N. Main Street Zionsville, IN 46077 Requested: $10,000.00 CDC Recommendation: $10,000.00 Review Process: A quorum of the Community Development Corporation (“CDC”) reviewed the attached materials and met with the Applicant’s representatives, Rio White, on January 15, 2021, to discuss the grant request. The Applicant presented their information and their basis for the requested grant. The CDC Members presented questions to the Applicant to gain a thorough understanding of the need for the grant and to identify the anticipated purposes for which the monies would be used. Ms. White explained how the pandemic had adversely impacted her business, yet she has developed a business plan for growth over the next few years. The No Label Salon currently employs three stylists and one apprentice. Ms. White has also developed and sells proprietary products including shampoo and conditioner. The grant funds would be utilized for their building rent, a re-stocking of their products, a revised marketing plan and a marketing consultant, new staff (receptionist), and the repair or replacement of equipment and furniture. Recommendation: The CDC voted unanimously to recommend the amount of $10,000.00 be granted to the Applicant. CC: Emily Styron, Mayor Julie Johns-Cole, Deputy Mayor What the money will be used for: The money would be used for a variety of things for our salon and staff. Although we are not losing clients because of Covid shut downs and people being quarantined and or being contact traced, our business has slow down and appointments have been pushed back to a few months away where people felt more safe. Our online sales are up so we need to keep inventory but costs for shipping is higher. We have lost thousands of dollars due to Covid and shut downs and being a new business this is hard. We can’t afford to take any more loans but are looking for something to help cover our costs of supplies, rent which is continuing to go up, and keep my staff paid. Compared to last year we are down about 15k and I am not able to pay my staff if and when they have had to stay home for being contract traced. (10 day stents) We were thriving before Covid and I know we have the loyalty of our clients and will continue to come back we just need help during this hard time to make it though. Here is the following list of Prioritized items the money would be spent on: 1. Keeping our products shelves stocked so we can continue to have a revenue through another shut down or slow times 2. Rent 3. Keeping staff, specifically my assistants who are in an apprenticeship and need to be paid and I don’t want them to have to look for other job 4. Being able to pay my very loyal staff if they need sick leave 5. Our social media is something that has grown our salon in a huge way and we need to continue to keep this up I have cut this from not being able to afford our social media manager and we are seeing the effects. 6. PPP is expensive and hard to keep up on the masks, gloves, sanitizer, deep cleaning of salon, salon disinfectant etc. We hope we can be considered for this grant we love this community my staff and I are from Zionsville we love supporting local businesses and we appreciate this opportunity we know that the small businesses will bounce back and we’re looking forward to that time! In the meantime, we’re grateful for places that can help us!  Business Plan April 12, 2020 Updated November 30, 2020 No Label Studio 58 N. Main Street Suite D Zionsville, IN 46077 317-733-1500 www.nolabelstudiobyrio.com nolabelstudiobyrio@gmail.com I. Overview of the Business. No Label Studio is a high‐end hair salon located in downtown Zionsville. We have three experienced hair stylists and one apprentice, who is currently being trained by the owner, Rio White. We also have developed and sell proprietary, No Label products, including shampoo, conditioner and several other products. II. Our Products and Services We target clients between the ages of 30 and 55, and specialize in color, especially color correction resulting from competitors’ lower quality work. Our clients generally are in high‐income bracket households, many of them working, professional women. They keep very regular and frequent appointments and do not mind paying higher prices for good, quality services. We spend longer on each client but charge a higher price than other salons. We believe our salon’s ambiance, customer service and the quality of our work are superior to most salons with whom we are competing. Rio and her stylists regularly attend training seminars and invite other stylists to come to the salon to train No Label stylists on trending products or services that No Label would like to know more about. With the assistance of the Boone County Economic Development loan, No Label was able to bring a new product line to its clients, “eleven.” The product required a minimum investment of $5,000, which was out of reach for No Label without the loan. The product has been very popular with the customers and is selling well. III. Goals for the Business. Before the lockdown, the 2020 financial plan was to grow each stylist by $5000 from the previous year. They also were working to increase product sales by 10%, implementing a strategy they learned in a recent training‐‐selling a goal of three products per client. Under the current environment, Rio’s goal for the business this year is to survive the corona virus lock down, which has been very damaging to everyone, of course. She hoped to be able to keep her stylists and clients and experience moderate growth in the business. No Label lost one stylist who was no longer comfortable working in a multiple stylist salon because of COVID. However, Rio’s apprentice has transitioned to an almost full‐time stylist and Rio has added another assistant to replace her, thus maintaining the three stylist, one apprentice staffing. While No Label hoped to have moderate growth due to each stylist taking on additional clients and her apprentice taking on more of her own clients and adding more products, the ongoing COVID restrictions have continued to affect the business’s income. Rio has had to take only one client at a time, compared to her pre‐COVID practice of taking 2‐4 clients at a time with the help of her apprentice. Nevertheless, in three years, Rio still hopes to:  Grow her team by at least 2 stylists.  Move to a new location in Zionsville to accommodate her increased size.  Increase her income to a level exceeding her 2018 income and see an increase in each of her stylist’s income as well. (In 2019, Rio had her second child and immediately afterward, her three year old was in the hospital for a month for open heart surgery. Rio managed to hold on to her clients through these back‐to‐back personal health issues with the help of her loyal staff and clients.) 2 In three to five years, Rio hopes to:  Add other beauty services, microblading, eyelashes and permanent make‐up. She has been approached by women who provide these services who wish to work for her, but her space does not allow for this right now. Rio remains in touch with these business owners and is keeping her eyes open for space within Zionsville that she could afford and that could accommodate new stylists and beauty services.  Add Kevin Murphy products, which are high‐end, high quality products, but which require a $10,000 deposit to be able to sell. IV. Target Market Zionsville is an affluent community. Our target market of women, age 30‐55, comprises a large proportion of the residents of Zionsville who are spending money on our services and products. Since Zionsville is a smaller community and “The Village” is a pleasant destination, many women come to Zionsville for their personal services. Because of the high education attainment, the residents are in a higher‐income bracket than surrounding communities. We also find ourselves providing our services to the children of our clients for special events, such as prom and weddings. For weddings, we often send our whole team to the location to style the bridal party’s hair. We focus on 100% free marketing and have done most of our building from a Zionsville Facebook page, Facebook and Instagram. We get much of our business through online marketing, in particular, through referrals from our loyal customers online. We are on a website targeted at Zionsville women. Although we are not allowed to openly market on the site, we get many “shout outs” from our clients when women come to the site asking about hair stylists. We also run promotions from time to time through our website, Facebook page and direct email to our clients. For example, if we have a last‐minute cancellation, we post on Facebook and offer a free product or extra service for anyone who can fill the last‐minute cancellation. We employ an online marketing professional who maintains our website and promotions for us. V. Competition and Our Special Sauce. Our competitors are Cheveux Salon and Kimberly’s because they are located within Zionsville Village and have about the same number of stylists. Although we would always like to maintain a competitive edge on our competitors in the area, Rio has a mentality that there are more than enough clients to financially support all of the salons in Zionsville and let everyone thrive. We believe our competitive edge comes from Rio’s specialization in color correction and method of charging by the hour. Other salons generally perform basic haircuts and basic color, such as highlights and root touchups. Rio’s consultations are in‐ depth and she explains why she is doing each step. She doesn’t cut corners and uses an assistant, so she’s able to do 4 to 6 hour appointments rather than the typical 1 to 2 hours – when necessary. Rio is the only one in her area specializing in color correction the way she does. She informs her clients they will spend a lot of money upfront, but then will be able to get into a normal schedule, with slightly less frequent visits and better blending as color grows out. 3 No Label also works well with other salons because Rio thinks it’s important to have teamwork within your industry. She has a network of salon owners, many outside Zionsville, and loves sharing information about what’s working and what’s not working. Rio meets regularly with other salon owners and even tries their services. They share clients as well. If No Label is charging by the hour and a client wants something simple, it’s more productive to send that client to a stylist that needs a root touchup and charges $30 an hour. When other salons have a client who needs a whole reboot, the competitor will often send that client to No Label. Rio studies her specialty in depth and keeps an edge on her competitors by knowing the newest trends and making sure that she’s the most up‐to‐date. Rio is well known among in the local cosmetology industry and has a formal apprenticeship program. She seeks out and is, in turn, sought out, by salon owners around the Indianapolis area. Students of the local cosmetology schools are often contacting her to become her apprentice. She is able to select the top students and trains them at her side for several months before allowing them to have their own clients. No Label make its own products and sells them to cut out the middleman and makes a larger profit on the products. No Label sells its our own product line, in addition to a couple other well‐known lines of hair care products. VI. The Management Team Rio, with assistance of mentors, makes most of the decisions. Her mentors are salon owners, generally outside Zionsville, who have run successful salons and wish to share with Rio. No Label lost its stylist‐ manager over COVID fears; she did not want to work in the public salon anymore. No Label has a team atmosphere and Rio tries to ensure that, as a team, all stylists are on the same page. VII. Financial outlook for No Label No Label has high hopes and big plans. We would like to request $10,000. At this point, we would use that funding to supplement the reduced revenue to enable us to pay the bills of the salon during COVID restrictions, which include: Building Rent $1480 New Products $500‐800/month New Receptionist $2,000‐$4,000/month Duke Energy $480/month AT&T $130/month Jotful $59/month Marketing Consultant $200/month Accuity $50/month Supplement Stylists when out for quarantine $500/month Replace/Repair Equipment/furniture $500‐$1000 No Label was able to supplement her stylists income during the lockdown, and pay the above‐listed bills. She was also able to bring on a new product and hire a new apprentice. 4 However, the rent has increased $100/month since the last loan and the salon is in need of maintenance and repair. Some lighting and equipment, including chairs and trays, need to be replaced or repaired. With the COVID restrictions, she would like to have a receptionist to monitor the clients arrivals and departures. The salon has adopted a protocol that requires the clients to stay in their cars until the salon calls their cell phones, then they can enter. A receptionist is necessary to manage this protocol, ensure the clients are complying with the COVID protocols, welcome clients, etc. Finally, the salon is always looking for new space, either to expand where they are or grab a newly vacated space. Although the plan is to expand in 3‐5 years, a loan could enable No Label to attract the additional beauty services that would eventually follow the salon to a new location. 5  MEMORANDUM TO: Zionsville Redevelopment Commission FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development RE: Community Development Corporation - Grant Recommendation DATE: January 21, 2021 As the determiner of grants which utilize TIF Funds, the following information is provided to the Redevelopment Commission for consideration in relation to the requested grant. Applicant: Kimberly’s Hair Design Kim Hubbard 112 N. Main Street Zionsville, IN 46077 Requested: $20,000.00 CDC Recommendation: $10,000.00 Review Process: A quorum of the Community Development Corporation (“CDC”) reviewed the attached materials and met with the Applicant’s representatives, Kim Hubbard, on January 15, 2021, to discuss the grant request. The Applicant presented their information and their basis for the requested grant. The CDC Members presented questions to the Applicant to gain a thorough understanding of the need for the grant and to identify the anticipated purposes for which the monies would be used. Ms. Hubbard presented that she has been a part of Zionsville for over 22 years with this being her fourth salon. Over the years, she has served as a mentor to many stylists providing the training which has allowed many of them to start their own salons in the area. She currently employs six stylists and is planning to open a second location in Zionsville. The grant funds would only be applied to the current location and would primarily be utilized for new software program and computer, hiring a marketing company to increase their social media presence, and the re-stocking of new capes, towels, masks, and sanitizers required by the government. Recommendation: The CDC voted unanimously to recommend the amount of $10,000.00 be granted to the Applicant. CC: Emily Styron, Mayor Julie Johns-Cole, Deputy Mayor  Community Development Corporation Assistance Inquiry Form Business Name: Kimberly's Hair Design Address: 112 N Main St Zionsville, IN 46077 Primary Contact: Kimberly Hubbard Contact’s Phone Number & email: 317-997-7239/ khkswebber@gmail.com Requested Assistance Amount: $ 20,000.00 In the following table, please list all other County, State, and/or Federal programs to which the business has applied for Covid-related financial assistance: Current Status: Date of Amount of Granted, Denied, Program Application Request Pending, Other PPP 05/01/20 $5,000 Denied EIDL 06/15/20 $5,000 Denied Please provide a brief description of the reason for the requested assistance and how the monies would be utilized (3rovide additional pages DV needed): - Lost Wages - Lost Income due to occupancy restrictions - Business Improvement - Supply Restock, new capes, towels, all required by government - PPE for mandated precautions, masks, sanitizer - Website, to re-market my salon after COVID - Business expenses, rent, insurance, utilities This form and any additional materials you choose to submit should be emailed to communitydevelopment@zionsville-in.gov or mailed to: Community Development Corporation Attn: Wayne DeLong 10855 Creek Way Zionsville, IN 46077  MEMORANDUM TO: Zionsville Redevelopment Commission FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development RE: Community Development Corporation - Grant Recommendation DATE: January 21, 2021 As the determiner of grants which utilize TIF Funds, the following information is provided to the Redevelopment Commission for consideration in relation to the requested grant. Applicant: Noah Grant’s Grill House Shari Jenkins 91 S. Main Street Zionsville, IN 46077 Requested: $10,000.00 CDC Recommendation: $10,000.00 Review Process: A quorum of the Community Development Corporation (“CDC”) reviewed the attached materials and met with the Applicant’s representative, Shari Jenkins, on January 15, 2021, to discuss the grant request. The Applicant presented their information and their basis for the requested grant. The CDC Members presented questions to the Applicant to gain a thorough understanding of the need for the grant and to identify the anticipated purposes for which the monies would be used. Ms. Jenkins stated that the restaurant has remained open throughout the pandemic, but is operating well below 100% occupancy resulting in lower sales. She has been able to keep all employees through the downturn, some of which have been with the restaurant for over 10 years, but she knows that the months of January and February are typically the slowest months for her business. He goal is to keep Noah Grant’s the same place that it was before the pandemic. She states “despite our sales being down, payroll numbers remain the same.” The grant monies would be applied to the restaurant’s payroll for the up-coming month. Recommendation: The CDC voted unanimously to recommend the amount of $10,000.00 be granted to the Applicant. CC: Emily Styron, Mayor Julie Johns-Cole, Deputy Mayor To the Members of the Zionsville Community Development, I am requesting a grant in the amount of $10,000. All of this money would be applied to payroll for the up-coming month. January & February tend to be 2 of the slowest months in the restaurant business in ‘normal’ years. These up-coming months are extremely daunting with COVID being so infiltrated in our community. People are afraid to go to restaurants & I have kept noah grant's well below 100% occupancy (despite the fact we are ‘allowed’ to be at full capacity) to keep guests and staff safe and socially distanced while in noah grant's. Despite our sales being down, payroll numbers remain the same. My cooks and back of the house employees are all on salary. Many of my cooks have been with me over ten years and I do not want to lose any employee due to lower sales over the next few months. They are the backbone of noah grant's. After the devastating fire in 2017, I used all of my personal savings and took out loans to make sure my back of the house were paid the whole time noah grant's was closed. I mention this to show how important it is to me to keep my staff paid during these up-coming scary months. My bi-weekly payroll averages $50,000. Thank you for your consideration, Shari Jenkins owner, noah grant’s grill house & oyster bar shari@noahgrants.com  MEMORANDUM TO: Zionsville Redevelopment Commission FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development RE: Community Development Corporation - Grant Recommendation DATE: January 21, 2021 As the determiner of grants which utilize TIF Funds, the following information is provided to the Redevelopment Commission for consideration in relation to the requested grant. Applicant: Salty Cowboy Shari Jenkins 55 E. Oak Street Zionsville, IN 46077 Requested: $10,000.00 CDC Recommendation: $10,000.00 Review Process: A quorum of the Community Development Corporation (“CDC”) reviewed the attached materials and met with the Applicant’s representative, Shari Jenkins, on January 15, 2021, to discuss the grant request. The Applicant presented their information and their basis for the requested grant. The CDC Members presented questions to the Applicant to gain a thorough understanding of the need for the grant and to identify the anticipated purposes for which the monies would be used. Ms. Jenkins stated that the restaurant has remained open throughout the pandemic, but recognizes that their method of operation must adjust to the “new normal.” Currently, the restaurant only has seating at 10 tables and growing part of their business is carry-out. They have researched a number of programs to enhance the carry-out business and are planning to launch a customer loyalty program with Zinrelo. The grant monies would be utilized to start this program and assist with their on-line ordering system and marketing efforts. Recommendation: The CDC voted unanimously to recommend the amount of $10,000.00 be granted to the Applicant. CC: Emily Styron, Mayor Julie Johns-Cole, Deputy Mayor See the attached pages for description of the reason for the request. To Whom It May Concern at the Community Development Corporation, We are asking for a grant of $10,000. With this money, we would like to use it to help cover the costs of our online ordering system/marketing. We currently use Odereze a company that runs our online email campaigns and website that has a monthly fee of $254.66. In attempt to respect social distancing guidelines, we currently are operating far below the allowed capacity. Currently we are only seating 10 tables in total. Carryout is truly the only thing keeping us afloat due to our limited seating. Therefore, we would thirdly like to use the grant money to invest in a multiple-dimension loyalty rewards program that would reward customers for ordering carryout through our website instead of using a third party delivery company such as Doordash. On average, Doordash takes a 20% commission of every item that is ordered. We have been wanting to start a customer loyalty program, however have been apprehensive to spend the money needed to get the program started . • The loyalty program is with a company called Zinrelo and their services run an upfront cost of $1,500 -$7,200 per year based on which level support package we choose. o The packages that would most benefit Salty Cowboy (based on annual sales and number of customers) would be averaging $4,500 per year. • ZINRELO is ranked #1 Loyalty Software Platform. Currently integrating to small business’ from huge corporations • Companies such as STARBUCKS, SALESFORCE, SHOPIFY & UPS USE ZINRELO. HOW IT WORKS: • customers gain points based on their purchases – and points can get redeemed for free food, discounts, etc. o customers can also get points on their loyalty cards for reviewing food, re-posting about Salty Cowboy on their social media about their dining experience, adding on extra food to their orders, etc. § The more they spend/the more they promote salty cowboy, the more points they receive and the sooner they can receive a free reward! • Loyalty members can be tracked from an administrative standpoint and targeted reminders will go out to users who have not dined with us in a set amount of time(say 3 months). Remind them their points could expire and to order with us again soon. Increase customer retention. • Companies that use Zinrelo have seen on average: o 69% increase in customer retention o 77% increase in Repeat purchase revenue o 18% increase in Average Order Value o Benefits of Zinrelo include: § Creating free word-of-mouth brand advocacy • Sharing on facebook, Twitter, Instagram • Following on Instagram, Facebook § Maximizing sales without discounting • Bonus points for purchases over X amount of dollars • Bonus Points for re-posting they ordered from restaurant  • Bonus Points can be offered/added to unhappy customer reviews and experiences instead of refunding. § Building long lasting customer relationships • Email Sign ups, Account Creation, • Birthday Bonus, Profile COmpletion § Increasing customer lifetime value and profitability Thank you for you consideration, Shari Jenkins, owner Salty Cowboy  MEMORANDUM TO: Zionsville Redevelopment Commission FROM: Wayne DeLong, AICP, CPM Director of Planning & Economic Development RE: Community Development Corporation - Grant Recommendation DATE: January 21, 2021 As the determiner of grants which utilize TIF Funds, the following information is provided to the Redevelopment Commission for consideration in relation to the requested grant. Applicant: Cheveux Hair Salon Andrea Fortney 10 N. Main Street Zionsville, IN 46077 Requested: $10,000.00 CDC Recommendation: $10,000.00 Review Process: A quorum of the Community Development Corporation (“CDC”) reviewed the attached materials and met with the Applicant’s representative, Andrea Fortney, on January 15, 2021, to discuss the grant request. The Applicant presented their information and their basis for the requested grant. The CDC Members presented questions to the Applicant to gain a thorough understanding of the need for the grant and to identify the anticipated purposes for which the monies would be used. Mrs. Fortney stated that she has been in Zionsville for 15 years. Her current hair salon opened in 2013 and employs two stylists with room to add up to four more stylists. The grant monies would be utilized to pay the monthly rent and utilities in full; re-stock their color line and product inventory; and update the salon’s website and increase their social media advertising. Recommendation: The CDC voted unanimously to recommend the amount of $10,000.00 be granted to the Applicant. CC: Emily Styron, Mayor Julie Johns-Cole, Deputy Mayor