Coralville Civil Service
Regular MeetingCoralville, IA · January 26, 2015
Minutes
Coralville Parks and Recreation Commission Meeting Minutes
January 26, 2015
Call to Order Commission Chairperson Fred Fevold called the meeting to order at 7:06 p.m. Present were
Commission Members Eve Casserly, Marti Mount, Alex Taylor, and David Thayer, Council Member
Laurie Goodrich, Parks Superintendent Scott Coberly, and Parks and Recreation Director Sherri Proud.
Citizen Comments Parks and Recreation Superintendent Proud referenced her Agenda Notes regarding
the patron request and her response related to the use of metal detectors in the parks. Although there
is no ordinances or policies specifically aimed at metal detector use in the parks, Proud shared that use
of metal detectors is welcome but digging for findings is considered vandalism and could be prosecuted
under that ordinance.
Approval of Minutes Commission Member Taylor made the motion to approve the meeting minutes from
December 15, 2014 with the noted corrections; Commission Member Thayer seconded the motion;
unanimous approval.
Budget Review Parks and Recreation Director Proud and Parks Superintendent Coberly addressed the
Commission regarding the budget reviews for the following featuring general requests for revenue
increases as well as targeted expenditures with cost of living for employees and maintenance and
operational costs. Additional discussions included:
Building Maintenance Proud and Coberly discussed the impact which upcoming retirement(s)
may have on the department related to manpower, history, knowledge and skills, and current or
remaining employees for both building and parks. Options to also consider include computerized and
automated amenities which have been initiated or could be utilized. Targeting needed skill levels to
address the services required now and in the future is important. Seasonal positions and a variety of
levels within building and maintenance given the multiple sites and times which services are needed
across the city continue to challenge the best use of resources. Ensuring salaried positions without
required overtime or the ability to utilize vacation and personal leave continue to be challenged with the
staff currently in place.
A review of major purchases and requests for increases given the multiple department and facilities
added for general operations and aesthetic maintenance like fountains, flags, signage, and parking was
discussed. Given the reserved line items, the money is designated for operational costs as they arise
and typically do not follow set dates for replacement. Longevity of mechanical needs, repairs,
equipment, or vehicles cannot be easily determined.
Parks Proud reviewed the agreement with the University of Iowa related to management
of the land and mitigation wetlands for the University Parkway project near the STEM school are
included in the budget as a new item. With this project, the city has requested that the City separate
the wetland mitigation project with the forested wetland which will then parcel the total acreage area to
deter the costs from beginning to end and the related variables for success.
Discussion was held regarding maintenance of ongoing parks and locations as well as the new work.
Grants may only support the new construction and does not include ongoing and long term needs. In
addition, along with general daily operations there are additions of seasonal changes, Eagle Scout
events, special holiday and celebration events, and maintenance of volunteer groups for targeted
projects. It is recognized that many of these activities are scheduled for evenings and weekends which
is not included in the typical work day. Reviews will be conducted for determining if contractual
services would be secured for yearly, incidental, or seasonal. Also included in the parks budget is
additional project costs for maintenance for sand blasting and painting the North Ridge Park under
interstate tunnel, maintenance for developing field 3 soccer drainage, and completion of the Scanlon
Master Plan. A line item omitted and replaced includes plant replacement across the city.
Golf Proud reviewed the golf budget end of the year reconciliation documentation with
budget year comparisons. At the Auditor’s request, monies were utilized from the reserve and
interfund loans but not reflected over to the operating budget which necessitates creating a
reconciliation document showing all expenses and revenues. Proud noted that credits were
accounted for in correct year allotments but the transfer of funds were not accounted for respectively in
the New World system which could be a problem in future years when reports are run. The result
misrepresents that the budgets were not planned appropriately which is not accurate. Attention to this
issue will be accounted for in future budget years.
Proud reviewed the golf revenues slightly under the projected goal given season was shorter due to
weather by five weeks than a typical year. In addition, facility event rentals at both the Marriott and
Brown Deer were down compared to the previous years. However, DIVOTS had a record breaking
year. Proud shared that there is a new sales director with the Marriott and the Marriott Assistant
Manager for food and beverage are addressing an action plan to increase rentals. Plans are also
included to expand a wedding venue outside Brown Deer for an all-encompassing and unified funding
site. Advertisement on the golf carts will include five spots for City owned facilities with additional
opportunities for businesses. Advertisement on the billboards will be reviewed for contracts and
appearance on site. Council Member Goodrich reiterated that Brown Deer is a municipal amenity that
provides a service more than a profit generated business.
Proud reported that the next step in budget is for the council to look at capital improvement projects.
Proud has noted that a priority is the Coralville Recreation Center parking lot.
Commission discussed the impact of the school start date scheduled closer to Labor Day holiday.
Proud reported that at this time, there are two drafts of all correspondence given the uncertainty which
creates double expenditures for summer services and agencies. Proud stated that the timeline of March
1st is really the latest which parks and recreation departments across the state need to know school start
dates in order to plan accurately and has communicated this to the Governor’s office.
Clear Creek Greenbelt Logo Proud addressed the Commission for the charge to create a logo which
could be utilized along the Clear Creek Greenbelt. This area is approximately 5.2 miles in Coralville to
date with an additional 2 miles to be constructed by 2017. Commission Member Mount referenced a
similar site in the Parks and Recreation magazine. The brain storming session targeted the following
questions:
What does the logo represent? What feeling or message do you want your logo to convey?
Green
Environmental
Quiet and peaceful
Peaceful hike or bike ride through nature
Park like
Trees
Water
Stream or whatever
Birds
Nature
It is not urban
It is not cement – not structural, vertical
Wood benches, not cement benches
Greenbelt as journey not a destination
Who is your target market? Who are we talking to – who do we want to sell this to? Who do we think
the greenbelt is for?
Bike riders, walkers
Active people
Action oriented
Non community members
Not current trail users
Sell it to people that are picnickers – include picnic tables
Selling it regionally – alternate to Hickory Hill, Lake McBride
You are not selling it to football crowds – local hotelers with amble traffic; alternate to on campus or up
to north liberty
Nature lovers
Bird watchers
Attract money as regional amenity – will this area help us to attract as a destination – pay money in our
community
Marathon length
Connect communities
People powered activities – not motorized
Snow ski
Who do we not want to target – who do we want or not want to target?
Not –Campers, snowmobilers, equestrians,
Position as another place as Hickory Hill or another location – we have hundreds of acres
Remote hikers will utilize the areas
What part of the name do we want to emphasis?
Clear Creek Greenbelt – is that the right name?
Not only specific to the trail
Consideration whether it is specific to Coralville – Corridor – Tiffin –
Access to softball field
Brand logo through the entire area
Looking at access along trail and both sides
Include direction south – indicate location
East west located duration
Greenbelt access
Does Clear Creek indicate where it is or not
Image of south side of Coralville – directional along south
Preferred for greenbelt which is unique and brand image that no others have utilized
Branch of system marked greenbelt –
Parallel of Boston/Indianapolis with green necklace – demonstration of site
Do you have specific imagery in mind for your logo?
Anything else to add – trees, creeks, birds
What does Indian Creek Nature Center – similar location and focus (leaf)
Do we want to do this as a contest for kids as foundational for Maura to
develop the graphics – community engagement with contest concepts?
What are your color preferences?
Natural
Earth tones
Blue green
Green yellow
Same pallet as nature
Goldfinch
Any colors that should not be included?
Red and blue
Rainbow
Goth colors
Are there similar logos we like?
Indian Creek Nature Center
Honey Creek
IRL
Do you want City of CV logo to coincide with the logo?
No – competing with other corridor communities
Too many graphics
City logo should be used for location within the greenbelt area that is within city limits
What kind of shape or image should the signage be? Ribbon mimic stream or trail
Ribbon should not be used that not hilly
Mile marker sponsored which might include city logo
Do sponsorships for trail maintenance, cleaning, service project to maintain cleanliness – Junior
Achievement, Optimists, Boy Scouts
Compact logo for corner of signage with 6-8 inch
Longer graphic with corner graphic
Vertical and horizontal version options
Map like – inset map location in overall pic of greenbelt duration
Other comments
Stamp with passport along greenbelt
Scavenger hunt with Indian head
Rubbings on the side to include marker completion
QR code on each of greenbelt locations to build location and info related to site location
Director’s Report Parks and Recreation Director Proud revisited the culmination of the budget with the
Department and City division heads including the budgets overviewed along with capital expenses. The
charge to create an innovative review presentation of the annual report. Proud announced upcoming
events at the Coralville Center for Performing Arts and within the department.
Proud shared that the upcoming twenty anniversary of the BASP will include reviews of the rules and
procedures for the city sponsored program. Differences since the origination and changes within the
Department of Human Services and the National After School Alliance provides the framework for the
City regarding numbers, staffing, child programming to determine their own standards. Proud noted that
the social opportunities which make the BASP different than other programs, age range served, and
available space given school district partnerships and site availabilities.
Proud announced that with the assistance of Meg Bailey, Coralville now has completed the Parks and
Recreation Pro Ragis data base through NRPA for the years 2011, 2012, and 2013, and is currently
working on 2014. Coralville is the first city in the state of Iowa to have completed this task. The data
base, when completed, will allow Coralville to compare the city to other like locations. Recognizing that
Coralville is unique, Coralville is identified second to Des Moines which includes a great difference in
population, amenities, and services.
Parks Superintendent Report When asked about priorities for the Parks Department, Parks
Superintendent Coberly responded that additional staff for building and maintenance would be a primary
need. When considering Coralville’s master planning, the employee numbers are reflective now as they
were twenty to thirty years ago. With the acquired nature greenbelt areas, watershed areas, new
amenities, and aging locations, there are multiple priorities. Coberly reiterated that often grants look at
new location properties rather than maintenance required for existing location properties. In addition,
future projected needs include replacement plans for shelter and playground equipment.
Council Report Council Member Goodrich reported that she attended a joint meeting for Johnson
County. One focus of the joint meeting included affordable housing. Goodrich highlighted Coralville’s
commitment to this charge by addressing efforts which include Habitat for Humanity, senior citizen
housing, and other efforts.
A community meeting event focusing on the land west of Cosco includes over two thousand acres of
land which may include industrial and/or commercial land use. A RAGBRAI community overview
meeting will be held at the Coralville Center for Performing Arts following the recent announcement of
RAGBRAI overnight stop in Coralville.
Commission Comments
Commission Member Fred Fevold Commission Member Fevold proposed that with the
announcement of RAGBRAI in Coralville that a map targeting trail system would be a marketing opportunity
be provided to participants and visitors to the area which will bring them back to the community after the
event. Discussion was held regarding any gaps in trails and connectors that need to be completed.
Proud reported that recently corrections were sent in to MPO. Design of a downloadable app and QR code
scans could include trails, greenbelt, and other city amenities for the upcoming event.
Commission Member Eve Casserly
No additional comments.
Commission Member Marti Mount
No additional comments.
Commission President Alex Taylor
No additional comments. Love running on winter trails
Commission Member David Thayer
No additional comments.
Adjournment Commission Member Taylor moved to adjourn at 8:56 p.m.; Commission Member Thayer
seconded the motion; unanimous approval.
Agenda
Parks and Recreation Commission
Meeting Agenda
Monday, January 26, 2015
7:00 p.m
Brown Deer Golf Club, Board Room
7:00 Call to order
7:01 Citizen comments-items not on agenda
7:06 Approval of Minutes from December 15, 2014
7:10 Presentation of Parks and Recreation Budgets
Parks, Building Maintenance, and Golf
7:50 Clear Creek Greenbelt Logo Development
8:20 Council Report – Laurie Goodrich
8:30 Director Report – Sherri Proud
8:40 Commission Comments
8:50 Adjourn
Next Meeting
Monday, February 23, 2015
(one week later due to President’s Day Holiday)
Get email alerts for Coralville
A daily email when new agendas and minutes are posted.