City Commission Workshop
Regular MeetingDeltona, FL · February 5, 2022
Minutes
City of Deltona
2345 Providence Blvd.
Deltona, FL 32725
Minutes
City Commission Workshop
Saturday, February 5, 2022 8:30 AM Deltona Commission Chambers
Strategic Plan Retreat - Revised 02/04/22
1. CALL TO ORDER:
The meeting was called to order at 8:30 a.m. by Mayor Herzberg.
2. ROLL CALL – CITY CLERK:
Present: 7 - Commissioner Bradford
Commissioner King
Commissioner McCool
Commissioner Ramos
Commissioner Sosa
Mayor Herzberg
Vice Mayor Avila-Vazquez
3. PLEDGE TO THE FLAG:
Commissioner King led everyone in the pledge to the flag.
4. BUSINESS:
1. Overview
Herb Marlowe, Analytica Consultant, gave a brief explanation of the Strategic Plan and the
process for today's meeting.
Commissioner Bradford stated she does not have the Strategic Plan and she received the
budget projections this morning, but she has not had time to preview anything that is going to be
discussed.
Mayor Herzberg asked if the Commission was supposed to have the documents and the Acting
City Manager replied the intent was to make the presentation this morning and not put it out in
advance.
Mayor Herzberg called for a recess to get copies, at 8:34 a.m. and reconvened at 8:45 a.m.
The Acting City Manager gave a presentation on the Pathways, Goals and Strategies of the
Strategic Plan.
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Commissioner McCool left the meeting at 9:20 a.m. and returned at 9:20 a.m.
Vice Mayor Avila-Vazquez left the meeting at 9:24 a.m. and returned at 9:24 a.m.
The Commission and Acting City Manager discussed Land Development Code (LDC),
population, and moratoriums.
After discussion, the Commission concurred that the Land Development Code is
a Strategic Plan priority.
The Commission and Acting City Manager continued to discuss budget, entryways,
villages, and workshops.
Mayor Herzberg passed the gavel to Vice Mayor Avila-Vazquez at 9:31 a.m.
Mr. Marlowe explained that he is concerned that there may not be sufficient time to discuss
the Strategic Plan priorities. He asked if the Commission would be amenable to taking a
break, have the Commission look through the PowerPoint Presentation and when the
meeting reconvenes the Commission can ask any questions they might have. He would like
to finish that discussion by 10:30 a.m., then talk about the Commission's priorities and lastly
discuss budgetary issues.
Vice Mayor Avila-Vazquez passed the gavel to Mayor Herzberg at 9:47 a.m.
Mayor Herzberg called a recess at 9:48 a.m. and reconvened at 10:08 a.m.
4. Strategic Plan Priorities
Mr. Marlowe explained that if there is not enough time to discuss the Commission's
questions regarding the Pathways, Goals and Strategies then the Acting City Manager will
figure out a way to have further conversation with the Commission. He would like to have
that conversation till about 11:30 a.m., have a five-minute break and then have a budget
discussion. He went down the line and he asked each Commissioner to provide their
priorities.
Commissioner King stated his priorities are the LDC and residential vs. commercial tax
base. Mr. Marlowe stated a better balance between residential and commercial property
values and an increase of commercial property values overall. Commissioner King agreed
and he also talked about low density housing, a depleted agricultural zoning, and limited
RE1 zonings.
Commissioner McCool stated her priorities are smart development, a sustainable City,
green initiatives, true affordable housing, commercial development, and preservation of
natural environment.
Commissioner Ramos stated his priorities are the LDC and treating everyone fair.
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Commissioner Sosa stated his priorities are the LDC, commercial properties and defining
locations, proper infrastructure, and local trade schools public/private.
Commissioner Bradford stated her priorities are staffing levels, defined entryways, and
prioritization. Mr. Marlowe stated number one is staffing levels and number two is the
image/look and Commissioner Bradford agreed, also community engagement, LDC,
events, and transparency.
Vice Mayor Avila-Vazquez stated her priorities are district differences, finishing current
projects and infrastructure before starting new ones, restaurants, road conditions and
concentrating on priorities.
Mayor Herzberg stated her priorities are the LDC, clarifying the vision and the cost,
internal/external communication, balanced budget, not reinventing the wheel by looking
back on what was already done or not done, clean up buildings, and to have a sustainable
City for the next 50 years.
Commissioner McCool left the meeting at 10:34 a.m. and returned at 10:38 a.m.
Mr. Marlowe stated one priority is to build commercial infrastructure with the caveat to
define the entryways and adequate staffing levels.
The Commission, Acting City Manager and Mr. Marlowe discussed staffing, outsourcing,
PIO (Public Information Office), Fire Department requirements, and dashboards.
Mr. Marlowe stated for everything the Commission wants there has to be a legal basis in
the LDC and based on what everyone has talked about for the direction of the City this is
the starting point.
Planning & Development (P&D) Services Director Ron Paradise discussed how long it
takes to develop an existing LDC which is two years consisting of a combination of a
consultant and internal staff, the Comprehensive Plan revised in 2018, the City coming up
on the next revision cycle known as the EAR (Evaluation and Appraisal Report), overlay
districts, the City's vision, direction and expectation process, and that all of the City's land
development regulations are an implementation of the Commission's Comprehensive Plan.
The Commission, Acting City Manager, P&D Director and Mr. Marlowe discussed the
creation of the City, commercial growth, defining entryways, Urban Design Pattern Book,
growth locations and what does it look like, the Comprehensive Plan, the City's vision,
regulating subdivision of land, vacant land analysis, annexation, boundaries, land
resources, detached dwellings and lot sizes, Consumptive Use Permit (CUP), commercial
development factors, manufacturing and industrial, activity center, sewer rates, the
recession, density growth, and Deltona Village.
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Commissioner Sosa left the meeting at 11:08 a.m. and returned at 11:10 a.m.
The Commission, Acting City Manager, Deputy City Manager, and P&D Director,
discussed protective lands, rezoning, greener initiatives, development standards and
expectations, soliciting businesses, traffic, business plan, specific zonings, buffers, and the
budget.
The Acting City Manager stated he will get together with the P&D Director, Deputy City
Manager and other staff members to put together a budget for the LDC process, outline the
process, and present it at a workshop for discussion.
The Commission, Acting City Manager, P&D Director and Mr. Marlowe discussed the
FLUM (Future Land Use Map), modifying the LDC now, land use designations and zonings,
density entitlement, sufficient justification, interpretations, and quasi-judicial training.
Mr. Marlowe stated there are two other topics and he needs at least ten minutes on budget.
The Commission, Acting City Manager and P&D Director discussed logical order of
events, the process, parameters, trade offs, planning concepts, and development and
density rights.
Ramos left the meeting at 11:45 a.m. and returned at 11:46 a.m.
The Commission and P&D Director discussed wetlands and driving factors.
Mayor Herzberg suggested having a workshop on economic development similar
to what was done in the past by John Wanamaker and the Commission
concurred.
3. Budget Projections
Mr. Marlowe asked the Finance Director to the podium to go over the budget projections
and he spoke about the priorities.
The Finance Director went over the FY 2022/2023 Budget Projections.
The Commission, Acting City Manager and Finance Director discussed the millage rate,
taxable values, projected forecast, rental program and fees, and Pro Champs.
Commissioner Bradford suggested having further discussion at a workshop on the rental
program and fees.
2. Strategic Plan Status
Mr. Marlowe spoke about marrying this with discussion on transparency,
neuroscience/chemistry, trust, and challenges. He gave a brief presentation on the keys to a
successful strategic plan to include four elements: focus, direction, financial capacity and
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organizational capability.
The Commission, Acting City Manager and Mr. Marlowe discussed residents contacting
Commissioners, Commissioners' role, productivity, social media, turnaround, ethics
training, protocols, learning opportunities, improving processes, accountability, educating
residents, and being consistent.
5. Other Discussion Topics
a. Development Policies
i. Mixed Use
ii. Basis for Density
iii. Commercial / Residential Ratio
b. Effectiveness in STRATEGIC Plan Leadership and Policy
5. CITY MANAGER COMMENTS:
6. ADJOURNMENT:
There being no further business, the meeting adjourned at 12:31 p.m.
______________________________
Joyce Raftery, CMC, MMC, CITY CLERK
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Agenda
City of Deltona
2345 Providence Blvd.
Deltona, FL 32725
Agenda
City Commission Workshop
Mayor Herzberg
Vice Mayor Avila-Vazquez
Commissioner Bradford
Commissioner King
Commissioner McCool
Commissioner Ramos
Commissioner Sosa
Saturday, February 5, 2022 8:30 AM Deltona Commission Chambers
Strategic Plan Retreat - Revised 02/04/22
1. CALL TO ORDER:
2. ROLL CALL – CITY CLERK:
3. PLEDGE TO THE FLAG:
4. BUSINESS:
1. Overview
2. Strategic Plan Status
3. Budget Projections
4. Strategic Plan Priorities
5. Other Discussion Topics
a. Development Policies
i. Mixed Use
ii. Basis for Density
iii. Commercial / Residential Ratio
b. Effectiveness in STRATEGIC Plan Leadership and Policy
City of Deltona Page 1 Printed on 2/4/2022
City Commission Workshop Agenda February 5, 2022
5. CITY MANAGER COMMENTS:
6. ADJOURNMENT:
NOTE: If any person decides to appeal any decision made by the City Commission
with respect to any matter considered at this meeting or hearing, he/she will need
a record of the proceedings, and for such purpose he/she may need to ensure that
a verbatim record of the proceedings is made, which record includes the testimony
and evidence upon which the appeal is to be based (F.S. 286.0105).
Individuals with disabilities needing assistance to participate in any of these
proceedings should contact the City Clerk, Joyce Raftery 3 business days in
advance of the meeting date and time at (386) 878-8500.
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