Community Development Authority (CDA)
Regular MeetingEast Troy, WI · September 11, 2025
Minutes
COMMUNITY DEVELOPMENT AUTHORITY MINUTES
VILLAGE OF EAST TROY
September 11, 2025
Page 1 of 1
Call Meeting to Order
Roll Call
Chairperson Holm called the meeting to order at 6:02 p.m.
Present: Chairperson Jim Holm, President Johnson, Commissioners Jerry Curtin, John Isleb,
Tyler Olson, and Elizabeth Scherbarth
Excused: Eileen Suhm, Administrator/CDA Executive Director
Absent:
Others:
Public Comment
None
Approval of Minutes
Minutes dated July 28, 2025 and August 13, 2025
Motion by Commissioner Isleb, second by Commissioner Curtin, to approve the minutes dated July
28, 2025. Motion carried.
Motion by Commissioner Isleb, second by Commissioner Olson, to approve the minutes dates
August 13, 2025. Motion carried.
New Business
1. Review and Discussion of proposal from A5 Branding and Digital with possible
recommendation to Village Board
Motion by President Johnson, second by Chairperson Holm, to recommend to the Village Board
A5’s Option A at $40.000. The CDA is authorized to direct staff and the Village President to
approve up to $50,000 if needed during the project. The funds will come from the existing CDA
allocation. Motion carried.
2. Discussion/Direction to staff regarding future meeting(s) with invitation for businesses to
participate in discussion
A list of businesses will be developed and A5 will provide options for kick-off dates with staff and
the CDA. They will also provide a schedule of weeks for meetings with staff and the CDA, aimed
at early to mid-October, and also with businesses.
Old Business
1. Review of pending matters ranking
There were no updates. The CDA members will review the Village’s website to educate
themselves.
Next potential meeting date: To be determined based upon A5’s recommendation.
Adjourn
Motion by President Johnson, seconded by Vice Chairperson Sherbarth, to adjourn at 7:02 p.m.
Motion carried.
Respectfully Submitted:
President Matt Johnson
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