East Wenatchee Events Board

CITY OF EAST WENATCHEE Events Department 271 9TH STREET NE * EAST WENATCHEE, WA 98802 PHONE (509) 886-6108 * FAX (509) 884-6233 * WWW.EAST-WENATCHEE.COM East Wenatchee Events Board Board Meeting Agenda March 4, 2020 at 3:30PM Location Wenatchee Valley Chamber of Commerce 137 N. Wenatchee Ave. Suite 101, Wenatchee, WA 98801 Call to Order Roll Call/Introductions – Vote in Meegan ☐ Jerrilea Crawford ☐ Brent Schmitten ☐ Sally Brawley ☐ Vickie Sullivan ☐ Kirk Mayer ☐ Jason Fonville ☐ Michael Machado ☐ Supattra Winger ☐ Alex Cruz ☐ Marianne Rumbolz ☐ Jason Heinz ☐ Meegan Mashburn Guests: Public Comment Approval of Minutes • February 5, 2020 Minutes Financials • Finance update – Josh DeLay Events Update • Easter Egg Hunt – April 5, 1-4pm o Volunteers needed • Classy Chassis – May 1-2 o Town Toyota Registration Show & Shine on Thursday night Tourism Promotion Grant Requests • Greater Wenatchee Girls Softball Association - $5,000 o Sterling Invite WV Chamber of Commerce Update • Jerri Barkley o 2019 Annual Report Other Next Meeting Date • April 1, 2020 Adjourn In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Events Department at (509) 886-6108 (TTY 711). Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1).  East Wenatchee Events Board March 4, 2020 EAST WENATCHEE EVENTS BOARD BOARD MEETING MINUTES February 5, 2020 | 3:30PM Attendees Mayor Jerrilea Crawford, Councilmember Rob Tidd, Alex Cruz, Michael Machado, Marianne Rumbolz, Vickie Sullivan, Supattra Winger and Events Director/PIO Trina Elmes Guests Jerri Barkley (WVCC) and Pat Norlin (WVCC) Location Wenatchee Valley Chamber of Commerce 137 N. Wenatchee Ave. Suite 101, Wenatchee, WA 98801 CALL TO ORDER 3:33PM Roll Call/Introductions Public None Comment Minutes The January 8, 2020 minutes were reviewed. Michael Machado motioned to accept the minutes and Marianne Rumbolz seconded the motion. Motion carried (5-0). Financials The 2020 Budget was handed out, we will discuss it more in depth at March’s meeting. Events None Update Tourism None Grants WVCC Update Jerri Barkley let the Board know that Rales & Ales is this Friday from 5-7pm. The Chamber has also purchased 60 pieces of fencing for beer gardens and they are looking for a place to store it. There are also some events percolating, hopefully there will be more information to share in the near future. Hotel occupancy is soft this month due to a low snow year. All of their marketing is digital this month, so they can pull back ads as needed, when this happens. Jerri will present their Annual Report at the March meeting. Other Shiloh Burgess talked in depth about the Hotel/Motel Taxes and how they work. Here are some key highlights and discussions from her presentation: • RCW 67.28.180 – The beginning of the RCW’s for Hotel/Motel Tax regulations. • Who oversees these funds (above the City) – State JLARK program monitors it. • Differences between TPA and LTAC: o TPA Funds – Can only be used for marketing outside of the area. o LTAC Funds – Set our own guidelines and can be used for events that bring in tourists from outside of the area.  There is no limit on reserve funds. • What are the City Council’s goals and are we meeting them? o City Council could set up their strategic plan to help guide the EWEB.  LTAC Funds could help fund this. 2  East Wenatchee Events Board March 4, 2020  Wenatchee could join this discussion too? • Some things for the Board to discuss: o What are our funding priorities? o What policies do we want to implement?  Deadlines for applications?  Do we want a minimum percent of participants that come from out of town? Next Meeting March 4, 2020, 3:30pm Eastmont Parks & Recreation’s Community Center 230 N. Georgia Ave, East Wenatchee, WA 98802 O ORDER ADJOURN 4:54PM Rob Tidd, Councilmember Attest: Trina Elmes, Events Director/PIO 3  East Wenatchee Events Board March 4, 2020 Tourism Promotion Grant Application The City of East Wenatchee is pleased to offer grant funding for tourism promotion for the City of East Wenatchee. Each year, the City budgets money for grants to help fund tourism promotion. To help promote tourism, the City evaluates grant applications for the marketing or operations of special events and festivals designed to attract tourists to East Wenatchee. If the City approves a grant application, the funds are distributed on a reimbursement basis. General Guidelines 1. An activity must occur within East Wenatchee boundaries or exclusively promote East Wenatchee activities or organizations and must comply with the requirements of RCW 67.28.1816, attached at the end of the application. 2. A recipient and the proposed activity must be consistent with and must further East Wenatchee’s image and goals. 3. An activity must be of general community interest or value. 4. Unless approved by the City, admission to or participation in an activity must be “free of charge.” 5. A grant recipient must provide full financial statements for the organization; and budget and actual financial statements for the activity submitted for funding. 6. A recipient must demonstrate that the activity submitted for funding is not in competition with other East Wenatchee events, activities, or organizations. 7. A funded activity or program must obtain all legally required permits, licenses, insurance and approvals before City funds will be released. 8. A grant recipient must submit a written report of the results of the activity within 14 days of its completion. The report must include information describing the actual number of people travelling for business or pleasure on a trip: Away from their place of residence or business and staying overnight in paid accommodations; To a place 50 miles or more from their place of residence or business for the day or staying overnight; or From another country or state outside of their place of residence or their business. 9. A funded recipient, activity, or program must acknowledge the City contribution in formal promotional materials and efforts (i.e. logo, etc). 10. The City may amend or waive any eligibility or evaluation criteria or irregularity to award grants. * Amount of Lodging Tax Requested: 5,000 * Organization/Agency Name: Greater Wenatchee Girls Softball Association * Type of Organization Other: Non-Profit Girls Fastpitch Program * Activity Name Sterling Invite Fastpitch Tournament * Proposed Start Date of Activity: 05/23/2020 * Proposed End Date of Activity: 05/25/2020 * Contact Name & Title Jason Heinz * Primary Phone (509) 630-5655 Cell Phone **SKIPPED** * Email gwgsapresident@gmail.com * Mailing Address 4 Page | 1  East Wenatchee Events Board March 4, 2020 PO Box 351 Wenatchee WA 98807 Service Category (check all that apply): Operation of a Special Event/Festival, designed to attract tourists Read-Only Content Read-Only Content Section I - General Information * Is this a new Activity? No If you answered No, how many years has this activity existed? 7 * Are you requesting/using other City funds for this Activity? No * Proposed Location of Activity: Weantchee and East Wenatchee * Short Description of the Activity: We strive to bring in 54 Fastpitch teams to the Wenatchee Valley. 7 out of the 11 fields are located in East Wenatchee, and we fill most if not all the hotels during this weekend. Out of 54 teams only 6 teams are local so that means 48 teams are from out of the area with 12 players per team. * Describe the prior success of your Activity: Over the years we have had 48+ teams attending this event. The cap on # of teams with the amount of Fields we use is 54. * Describe your target audience: Girls aged 8-15 yrs old playing competitive fastpitch * Describe how you will promote lodging establishments, restaurants and businesses located in the City of East Wenatchee: We promote lodging and establishments through email and phone with coaches of the teams that are coming in to town. Most hotels are full by the time the weekend begins. * Budget for Activity Sterling Budget 2020.pdf * What costs will the Tourism Promotion Grant cover? Umpires - $2,500 Travel Costs - $1,500 Administration - $500 Fees - $500 * What organization and staffing do you have to support this activity? We have our GWGSA Baord that helps staff this event as well as Site directors at each of the 3 locations. * Does your organization have a current City of East Wenatchee Business License? Yes Note: A grant recipient must obtain a business license. Business license information can be found on the City's website under the Business tab on its homepage. * Full Description of the Activity. Expand from the above questions, such as: what it is you wish to do; the tangible and intangible benefits to the community; visitor impact; and how you will evaluate the success of the project. This is a 54 team with 6 game guarantee making it one of the largest and longest Fastpitch tournaments any given year. We will play at 11 fields around the community including Walla Walla Point Park, Sterling, and Hydro Park. Each team comes with 12 players and 2-3 coaches. This tournament is widely publicized on NSA Website. Teams have come from Alaska, Montana, Oregon, Canada to play in this tournament. * How will you advertise, publicize or otherwise distribute information regarding your activity: 5 Page | 2  East Wenatchee Events Board March 4, 2020 We advertise via Facebook, email, NSA Website 6 Page | 3  East Wenatchee Events Board March 4, 2020 Section II - Projected Tourism Benefit RCW 67.28 provides authority for cities and counties to use lodging tax for tourism promotion to attract visitors and encourage tourism expansion. State law also details certain reporting requirements for jurisdictions that levy a lodging tax. Each agency awarded East Wenatchee lodging tax funds will be required to submit a Tourism Funding Expenditure Report Worksheet to the City with detailed actual information at the conclusion of their tourism promotion activities. Provide an estimated number of participants, who will attend your Activity, in each of the following categories: * Overall Attendance at the Event/Activity: 2,500 * Travel more than 50 miles: 2,000 * Travel from another state/country: 200 * Travel more than 50 miles and stay over night in the Wenatchee Valley: 2,000 * Of the people staying overnight, the number of people who will stay in paid accommodations: 1,700 * Number of paid lodging room nights, resulting from your proposed Activity: 3 * Lodging Impact: 450 * Explain how you calculated the above estimates: We have just about 1000 athletes with coaches, and usually 2-3 family members per athlete since they can't drive themselves. 48 teams will get hotel accommodations or park passes to stay at our local state parks. * How will you collect and verify the above information for your Activity? I have emails, registration forms, etc. Plus I can give you the list of teams that are planning on attending the event. 7 Page | 4  East Wenatchee Events Board March 4, 2020 Section III - Evaluation Criteria State law defines Tourism Promotion as: “activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing and operations of special events and festivals designed to attract tourists.” Tourism Promotion Funding Criteria (check all boxes that apply): Attracts visitors, builds new audiences and encourages tourist expansion Meets the definition for Tourism Promotion (stated above) Promotes East Wenatchee as a "Destination" Promotes a positive image for East Wenatchee Benefit to the Community (check all boxes that apply): Benefits the citizens of East Wenatchee Benefits the overall Community, rather than a specific segment or interest Innovation (check all boxes that apply): Moves an existing program in a new direction Community Support (check all boxes that apply): Broad-based Community appeal or support Evidence of Partnerships (check all boxes that apply): Exhibits a degree of Partnership Volunteer involvement, inter-juerisdictional, corporate, business and/or civic organization support. Funding Sources (check all boxes that apply): Multiple revenue sources to support this Activity Previous and Replacement Funding (check all boxes that apply): Request is to continue or expand an on-going Activity Scale of Project (check all boxes that apply): Activity is of a scale that is suitable for this funding program * How does your Activity meet the above Tourism Promotion funding criteria? East Wenatchee businesses will see an influx in hotel room reservation, they will be utilizing the dining in East Wenatchee and the stores between games to purchase goods. This money will help continue to develop this tournament and continue to move it as being a top tournament to play in year in and year out. 8 Page | 5  East Wenatchee Events Board March 4, 2020 Section IV - Signature of Applicant I attest the information in this application is accurate, that I am an agent authorized to represent the Organization and I understand the funds requested, if granted, will go to the Organization. I have contacted the City of East Wenatchee and will meet all necessary requirements including, but not limited to, insurance, business licensing, permitting and state reporting requirements. If my activity is funded, I agree to use the approved East Wenatchee logo in all promotional material. I understand the Washington State limitations placed on use of the Lodging Taxes, and certify that the requested funds will be used only for purposes described in this application or as approved by the City of East Wenatchee. I understand use of funds is subject to audit by the State of Washington. I acknowledge that all of the contents of this application are subject to disclosure under the Washington State Public Records Act, RCW 42.56, and that the application will be discussed in meetings of the East Wenatchee Events Board, which acts as the Lodging Tax Advisory Committee, that are open to the public under RCW 42.30. I understand: I am proposing a tourism-related service. If awarded, my organization will enter into a Municipal Services Contract with the City and will provide liability insurance for the duration of the Contract. The insurance will name the City as an additional insured and in the policy will be in an amount to be determined by the City of East Wenatchee. The City of East Wenatchee will only reimburse those costs actually incurred by my organization/agency. Reimbursement only occurs after the service is rendered and after I submit a signed Request for Reimbursement form to the City of East Wenatchee. I will include copies of invoices and payment documentation with the Request. My organization/agency will submit a report documenting the economic impact results in a format determined by the City of East Wenatchee. *. (CURRENTLY IN TEST MODE) Digital Signature Signer Name:Jason Heinz Signer Email:gwgsapresident@gmail.com eDocument Info: View Signature 9 Page | 6  East Wenatchee Events Board March 4, 2020 Sterling Invite 2020 Expenses Income Expenses Registrations Number Cost Total Item Yearly 10U 6 $ 625.00 $ 3,750.00 Administration/Supplies $ 500.00 12U 24 $ 625.00 $ 15,000.00 Balls $ 1,100.00 $55 per dozen - 20 dozen 14U 24 $ 625.00 $ 15,000.00 Field Use to PUD $ 300.00 $150 per complex 54 $ 33,750.00 Field Use to PUD $ 648.00 $12/team Field Help $ 1,250.00 $250 each, 5 helpers Insurance - Teams $ 540.00 $10 per team to Westpoint Insurance to NSA $ 300.00 NSA Fees $ 540.00 $10 per team Plaques $ 750.00 Site Directors $ 1,800.00 $600/weekend, 3 sites Shirts for Winners $ 1,575.00 $15 each, 15 per team, 7 teams Umpires $ 16,815.00 $95 per game Umpire Hotels $ 5,500.00 22 rooms, $125 per night (incl. tax) Umpire Travel Expenses $ 1,650.00 33 Umpires $25 per day Total Income $ 33,750.00 Difference $482.00 Total Expenses $ 33,268.00 10 East Wenatchee Events Board March 4, 2020 11  East Wenatchee Events Board March 4, 2020 VISIT WENATCHEE 137 N Wenatchee Avenue, Suite 101 509.662.2116 Wenatchee, WA 908801 visitwenatchee.org 12  East Wenatchee Events Board March 4, 2020 SUMMARY A great deal was accomplished in 2019, hotel occupancy was up as were retail sales tax attributed to the tourism sector. Chelan Douglas Trends ranks the Retail Trade the 4th largest regional employer and accommodations/food service takes the 5th spot in top five employing sectors. The focus of our destination marketing efforts has remained on the leisure traveler; however, we continue to experience growth in medical tourism as well as in business travel. The Convention Center contributes to our local economy by attracting group business throughout the state. Sports tourism continues to drive revenues as well, but the largest growth potential continues to be outdoor recreation. 2019 also brought an additional 273 hotel rooms to the inventory with the opening of two new hotels: Hilton Garden Inn along with waterfront in Wenatchee and Fairfield Inn and Suites in East Wenatchee. The numbers therefore require a deeper look to understand the impact of the additional room nights combined with the ADR (average daily rate). The first three months of occupancy was measured with 1335 rooms, April through July the numbers were based on 1509 total rooms and August through December was based on 1608 total rooms so the overall percentage reported is deceiving. Our statewide representation continues with executive director Shiloh Burgess continuing to serve as co-chair for the Washington State Tourism Alliance. The state tourism effort is aiming to provide every corner of the state with valuable resources to attract visitors, we continue to benefit from this work. Shiloh was appointed to the state Recreation and Conservation Funding Board as well beginning in 2020. The Chamber Tasting Room and Visitor Center continues to welcome, inform and educate visitors with professional and personal attention catering to their specific interests. The Tasting Room continues to shine as a” visitor center leader” igniting passion and pride in our community. Our regional assets are readily leveraged daily including our regional wines, hand crafted beers and stand out ciders, attractions, dining options, trails and waterfront parks. The Tasting Room and Visitor Center continues to provide a unique place to stop in whether you are a local wanting to learn more about the area or visitor passing through or thinking about relocating. The destination marketing objectives for 2019 focused on increased visibility to Wenatchee as a region as well as to inspire travel. Our marketing campaign will be measured on the amount of quality reach, traffic generated on the website and shifts in overnight stays. Our target is people over 25 looking for weekend or vacation away. Wenatchee has a lot to offer people who are: outdoor enthusiasts, cycling enthusiasts, skiers & snowboarders, runners and hikers, fishing enthusiasts, wine lovers, craft beer enthusiasts, last minute travelers, Seattle trip planners, retirees, wedding planners, dog lovers, vacation planners, young baby boomers and foodies. 13  East Wenatchee Events Board March 4, 2020 2019 advertising campaigns continue to be image-centric, leveraging local assets, featuring locals and local photography. Visitwenatchee.org continues to reflect our community and quality of life, and its’ metrics provide valuable information on traveler interest and demographics both to and from the site. Public Relations efforts continued to expand our exposure and relevance with bloggers and connectors to their curated audiences. Through their words, photos, and experiences, their followers learn about our area from their distinct perspectives. Our relationship with Parsons & Company has grown with their increased familiarity with the region. We have solid moment resulting in fantastic coverage in some outstanding publications as well as increasing awareness and exposure. Sports tourism in 2019 hit an all-time high in the Wenatchee Valley again as our tepid climate and easily accessible location continues to make our area an attractive destination. Inventory in facilities remains flat and restrictions on use continues toward community usage as a priority. Two of the top events were figure skating competitions utilizing the Town Toyota Center. Growing interest and investment in trail development and maintenance both for hiking and mountain biking has created new opportunities. Thank you to the contributors to the 2019 Destination Marketing efforts include: The City of Wenatchee Lodging Tax Advisory Group Wenatchee’s Tourism Promotion Alliance The City of East Wenatchee Events Board “We are here to guide the promotion, marketing and development of this unique community as a destination by distributing resources in a sustainable manner.” 14  East Wenatchee Events Board March 4, 2020 Strategic Highlights • Year 3 of 5-year contract with the City of Wenatchee • Hotel occupancy in Wenatchee 61% • Strategic Partners • Washington State Tourism Alliance - Shiloh Burgess, Co-chair • NCWEDD • Cascade Valley Wine Country/Port of Chelan County • Washington’s Playground/Chelan County • The Cascade Loop • Wenatchee LTAC, TPA • East Wenatchee LTAC/EWEB • Miss Veedol – phase 2 Misawa. Japan • Chelan County, Ohme gardens • OVOF work in partnership with: • TREAD • Wenatchee Brewers Row • GWATA • Chelan Douglas Regional Port Authority • OVOF Core team • NCW Hispanic Chamber • Festivals and Events • Sports: • New wenatcheevalleysports.com website • Economic Impact for sports in 2019 exceeds $10,000,000.00 • Event support continues: Figure skating, hockey, baseball, softball, soccer, etc. • Identification of Outdoor recreation opportunities continues/Wenatchee outdoors o EMBA o TREAD • VisitWenatchee.com • Wenatchee Outdoors.org • High quality photography updated regularly • Outdoor recreation offerings expand to include guided hikes, e-bike rentals • Tours – Ice Age Floods, rock climbing, hiking, etc • Arts and Entertainment – Galleries, movies, music, & performing arts • Wedding planning • Conventions & Meetings • Annual events/Calendar update • Local Bloggers: Outdoor rec, lifestyle and foodie, • NCW Electric Adventure • Visitor Center/Tasting Room • Visitor Information & Guest Service • Relocation Information & Guest Service • Local wine, beer and cider tasting, all employees MAST certified • Interface with local business community and organizations 15  East Wenatchee Events Board March 4, 2020 Operational Highlights Hotel occupancy: Smith Travel Research (STR) Occ% ADR RevPAR 2019 61.0 105.19 64.12 980 rooms rented per night 2018 64.1 102.62 65.74 854 rooms rented per night 2017 62.5 101.62 63.47 834 rooms rented per night 2016 63.4 97.65 61.94 846 rooms rented per night The actual financial impact based on average daily rate and room inventory 2019 2018 difference January* $ 1,914,242.00 $ 1,690,127.00 $ 224,115.00 February* $ 1,668,028.00 $ 1,707,938.00 $ (39,910.00) March* $ 2,189,572.00 $ 2,221,631.00 $ (32,059.00) April** $ 3,263,829.00 $ 2,353,461.00 $ 910,368.00 May** $ 3,148,800.00 $ 2,743,185.00 $ 405,615.00 June** $ 3,919,578.00 $ 3,616,791.00 $ 302,787.00 July** $ 3,863,565.00 $ 3,586,525.00 $ 277,040.00 August*** $ 4,076,202.00 $ 3,428,145.00 $ 648,057.00 September*** $ 3,007,054.00 $ 2,957,135.00 $ 49,919.00 October*** $ 3,056,386.00 $ 3,244,915.00 $ (188,529.00) November*** $ 2,114,728.00 $ 1,858,060.00 $ 256,668.00 December*** $ 3,051,559.00 $ 2,626,055.00 $ 425,504.00 Totals $ 35,275,562.00 $ 32,035,986.00 $ 3,239,575.00 * 1335 rooms ** 1509 rooms *** 1608 rooms 16  East Wenatchee Events Board March 4, 2020 2019 Structured Estimate of Overall Attendance as reported to JLARC/State of Washington As a direct result of your proposed tourism-related service, provide actual numbers for: a. Overall attendance at your proposed event/activity/facility: 4,855,200 b. Number of people who traveled more than 50 miles for your 3,738,504 event/activity: c. Of the people who traveled more than 50 miles, the number of 1,345,861 people who traveled from another country or state: d. Of the people who traveled more than 50 miles, the number of 1,944,022 people who stayed overnight in Wenatchee or the Wenatchee area: e. Of the people staying overnight, the number of people who stayed in PAID accommodations (hotel/motel/bed-breakfast) in Wenatchee or 1,448,296 the Wenatchee area: East Wenatchee represents 15% of these total numbers Estimated local travel per category (based on 2-year study 2015/2016) 46% Hotels 19.5% Vacation Rentals 20.5% Family/Friends 9% Camping 5% Second Home Note: Dean Runyan estimates that average visits to our area include 2.5 people in a travel party staying an average of 1.9 nights. Visitor Center Activity • In-house Events 53 • Days Open 313 • Wine sales $47,686.01 • Visitors 2582 • Representing 27 wineries, 4 breweries, and 6 local cider makers • Partner with Wenatchee Downtown Association on Holiday wine walk, Ale Trail and Girls Night Out 17  East Wenatchee Events Board March 4, 2020 Website Performance: visitwenatchee.org • Sessions Up 9.64 percent 134,651 vs 122,804 • Pageviews Up 8.31 percent 257,956 vs 238,149 Source Sessions Pageviews • Google cpc 69,176 120,691 • Google/organic 32,686 79,086 • Direct 6,717 13,370 • Facebook referral 6,008 7,824 • Facebook display 5,501 7,420 Notes: direct visits are down by as much as 3.5% but Facebook referrals are up over 275% over 2018 # 2 top page is outdoor recreation up 290.56% and as landing page up over 562% over 2018, activities page up 46.44%and ohme gardens is up 3,981% King 5 did not show in last years list of referring sites and this year is 7th. Instagram visitors are up and nwhortexpo.com made the list of visitors from other sites as well # 1 referral source: Facebook increasing over last year 279% 18  East Wenatchee Events Board March 4, 2020 Advertising Recap: TPA 2019 2014: Outdoor: 30% Outdoor: 30% Digital: 50% Digital: 32% Print: 17% Print: 30% Contingency: 3% Radio: 8% • From 2018 to 2019, as a percentage of the total budget, Outdoor decreased 5%, Digital was increased, Print was increased 2%, and Contingency is a continued line item for unbudgeted expenses. Digital - 2019 Impressions Clicks CTR CPC Views CPM Cost Google Display 8,087,728 42,870 .53% $0.54 $3 $23,000 Facebook/Instagram 2,844,384 14,136 .50% $0.95 $5 $13,496 Pandora 1,347,027 465 .03% $43.01 $15 $20,000 Google Search 166,798 4,799 2.88% $3.75 $108 $18,000 Dynamic 897,146 5,264 .59% $3.80 715,178 $22 $20,000 Total 13,343,083 67,534 0.51% $1.40 715,178 $7 $94,496 Billboards - 2019 Impressions CPM Cost 40,400,676 $2 $71,050 Print - 2019 Impressions Ads CPM Cost Seattle Magazine 150,000 3 $55 $8,250 Outdoors NW 120,000 3 $42 $5,040 Alaska 1,976,000 2 $4 $7,990 WA Wine Tour 110,000 1 $28 $3,131 Guide 2020 WA State Visitors 375,000 1 $17 $6,535 Guide 2020 Print Total 2,731,000 10 ads $11 $30,946 GRAND TOTAL 56,474,759 67,534 .12% $2.91 715,178 $3 $196,492 19  East Wenatchee Events Board March 4, 2020 Public Relations Efforts Parsons and Company successfully landed coverage in six reputable publications. • Quarterly story pitches on seasonal activities • 14 Travel writers hosted • 73 Total publications that mentioned and/or covered Wenatchee Valley stories • Parsons is now working with Chelan County to work with Ohme Gardens • Parsons team visits Wenatchee area to gather interviews, updates on what’s new and get feel for the area at least three times per year 20  East Wenatchee Events Board March 4, 2020 SPORTS SUMMARY Wenatchee Valley Sports Economic Impact Annual Report Sports tourism economic impact for the Wenatchee Valley reached its highest total in history in 2018, with an estimated $10,049,163 in tourism spending. This grew 22.87% over 2017, and 20.72% greater than 2016, previously the strongest year on record. As our traditional youth sports continue to have natural fluctuation, others have been gaining momentum. Volleyball is a growing attraction with the “Lights Out” and “Fire & Rain” tournaments. Swimming is also creating local momentum with events like the “Apple Capital Swim Meet”. These types of tournaments are rapidly growing and creating great tourism numbers. A huge loss for the 2018 4th quarter was the reorganizing of the Mission Ridge Ski Team, and as they shift their focus we are working on new and creative ways to make up for the loss of hundreds of thousands in economic impact. However, other quarters stayed very strong or grew. Sunrise Rotary's “Apple Century Bike Ride” in June was probably a top 10 event, but their numbers have been unavailable thus far. Some other great events like “Special Olympics”, “Triple Crown”, “Tour de Bloom” and the “Sunburn Classic” all saw growth. • January- North Central Washington Volleyball Club Lights Out Tournament: $317,042. • February- North Central Washington Volleyball Club Fire & Rain Tournament: $368,017. • March- Special Olympics Winter Games: $1,010,181. • March- Wenatchee Valley Lacrosse Club Icebreaker Jamboree: $321,186. • April- Triple Crown: $1,181,135. • May- Greater Wenatchee Girls Softball Association Sterling Invite: $401,430. • June- Velocity Swimming Apple Capital Swim Meet: $488,358. • June- Washington Student Cycling League Washington State Mountain Bike Championships: $358,941. Room night totals saw growth at an estimated 28,049 rooms for the year, 546 more than 2017. It's important to note that these numbers are purely estimates that are made from information gathered from event organizers and are consistent with industry standard around Washington State. Be advised that these figures include spending only by visitors, not locals, and for tournaments and events, not general recreation. Wenatchee continues to have many awesome events that produce a great deal of economic impact. US Figure Skating will be holding two events at Town Toyota Center in 2019 that will go a long way in helping quarters 3 and 4. 2019 efforts include a reimagine of the sports website for fresh new relevance, adding Instagram to better serve our community with communication as well as being useful to event organizers. 21  East Wenatchee Events Board March 4, 2020 Month 2017 2018 Jan $652,992.00 $1,006,555.00 Feb $617,002.00 $1,013,176.00 Mar $1,330,925.00 $1,543,460.00 Apr $1,292,852.00 $2,124,895.00 May $994,693.00 $1,107,350.00 Jun $1,113,230.00 $1,469,991.00 Jul $966,858.00 $837,053.00 Aug $199,671.00 $178,051.00 Sep $129,762.00 $111,959.00 Oct $511,677.00 $363,668.00 Nov $165,631.00 $251,893.00 Dec $203,216.00 $41,112.00 Total $8,178,509.00 $10,049,163.00 2017-2018 Monthly Sports Comparison Comparrison $2,500,000.00 $2,000,000.00 $1,500,000.00 $1,000,000.00 $500,000.00 $- $- Series1 Series2 2017 2018 1 2 3 4 5 6 7 8 9 10 11 12 22  East Wenatchee Events Board March 4, 2020 OUR VALLEY OUR FUTURE We are tasked with a total of 15 action items as the lead agency or shared lead agency. Below are the projects listed that pertain to tourism and tourism development. Regional Economic Development How we prosper • Regional marketing analysis • Local venture capital funds to develop and support outdoor recreation, technology and other emerging businesses. • All marketing materials communicate visually our commitment to quality of life • Promote sustainable solutions and opportunities throughout brand • Sustainable Wenatchee, Wenatchee Outdoors, CDLT Tourism & Recreation Branding and Marketing – Lead Partner Small Town Community Culture Planning, marketing, tourism, community events and local volunteer programs • Pybus events, local events • Apple Blossom Festival • Arts & Culture – First Friday, Art on the Avenue, Museum • Attractions – Ohme, Miss Veedol, Rocky Reach, Mission Ridge, Downtown, TTC, PAC, Riverfront Rock Gym Outdoor Recreation Economic Impact Study • Completed Outdoor Recreation Destination • Attraction businesses, professionals, and tourists Food & Agriculture • Orchards, farms, vineyards and wineries, craft breweries, cider houses, farmers markets, and related attractions as major tourism opportunity • Stutzman’s, Farmers Market • Tasting Room, Brewers Row, Ciderfest, U-pick, Stemilt Store Culinary Destination • Latino options • McGlinns, Pybus Bistro Legislative Liaison • Completed Urban Development & Redevelopment • Craft brewing district – done Environmental Education and Stewardship • Education on our Natural Environment – Working with Wenatchee Outdoors and TREAD Outdoor Recreational Access & Amenities • Maps and Signs – Working with Wenatchee Outdoors & TREAD, CDLT Honoring, Respecting, & Celebrating Cultural Diversity • Festival Coordination • Working with local events to coordinate schedules and cross-promote festivals and events that celebrate our cultures and food • Multiculturism and Community Celebrations 23  East Wenatchee Events Board March 4, 2020 Financial information Income Accounts: TPA – Manage targeted advertising dollars, KW Media located in Seattle LTAC – City of Wenatchee, 4th of July EWEB – City of East Wenatchee Expenses: Website: Wenatchee Valley Sports,com, visitwenatchee.org • Design work, hosting, editing, photography, content generation Print • Visitor guides, maps, design work, photography, copy writing and content, ad design, • Ads outside scope of TPA agreement Social Media • Photography, video, content, edit Dues/Participation • Washington Tourism Alliance – Shiloh Burgess, Board Member • AWB – Chamber expense • WCCE – Chamber expense • WSDMO – Shiloh Burgess, Board member • Cascade Loop • Cascade Foothills • Leavenworth Chamber • NASC – National Association of Sports Councils Subscriptions • Smith Travel Research Public Relations 24  East Wenatchee Events Board March 4, 2020 Looking Ahead: Expand partnership opportunities with events in targeted times of year: The Big Chill Rails and Ales Ohme – wine gala August 1 and other opportunities Brewers Row Culinary – canadian travel writer visiting to the area on the way to white salmon Ag related – Meadery and tasting room on Stemilt Hill Outdoor recreation – trail head signage New map being designed with Chelan Douglas Land Trust/Chelan PUD/Visit Wenatchee Continued work with East Wenatchee – event Aviation Day, Miss Veedol etc Downtown beautification Hispanic business council 25