Board of Commissioners
Regular MeetingFuquay-Varina, NC · January 30, 2025
Minutes
Fuquay-Varina Town Board Retreat Meeting Minutes
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Fuquay-Varina Town Board Retreat Meeting
January 30-31, 2025
J. Blake Massengill, Mayor
Marilyn B. Gardner, Mayor Pro-Tem The Town Board Retreat Meeting of the
William H. Harris, Commissioner
Charlie Adcock, Commissioner Fuquay-Varina Town Board scheduled for
Bryan Haynes, Commissioner
Jason Wunsch - Commissioner Thursday, January 30 and Friday, January 31,
Adam G. Mitchell, Town Manager
Mark D. Matthews, Assistant Town Manager 2025, was held at The Holly Inn, 155
James (Jim) E. Seymour, Assistant Town Manager
Teresa Wilder, Town Clerk Cherokee Road, Pinehurst, NC.
James S. Adcock, III, Town Attorney
Mayor Blake Massengill, Mayor Pro-Tem Marilyn Gardner, and Commissioners William Harris,
Charlie Adcock, Bryan Haynes, and Jason Wunsch were in attendance. Also present were
Town Manager Adam Mitchell, Assistant Town Managers Mark Matthews and Jim Seymour,
and Town Attorney James Adcock.
CALL TO ORDER
Mayor Massengill called the meeting to order at 10:00 am on Thursday, January 30.
REVIEW AND APPROVAL OF AGENDA
TM1 Town Manager Adam Mitchell reviewed the agenda and logistics for the Town Board
Retreat.
THURSDAY MORNING WORK SESSION
TM2 Review of Financial Status, Forecast, and Adopted FY 25-29 Five-Year Plan (General
Fund) – Town Manager Mitchell led a discussion and review of the Town’s financial
status, forecast, and five-year plan for the General Fund. He presented a look back at
five-year trends in revenues and expenses for the General Fund operating accounts.
Town Manager Mitchell then presented a forecast for the 2025 fiscal year. Overall, the
forecast reflects continued growth in ad valorem tax revenue, sales tax revenue,
investment earnings, and sales and service revenue, with a projected increase in the
fund balance of approximately $3.56 million. Town Manager Mitchell then discussed
forecasted General Fund revenues and expenses for FY 26 through FY 30. He
described revenue assumptions, including ad valorem taxes factoring in the 2025 tax
base post-2024 revaluation, sales tax, permits and fees, sales and service, and
borrowing. He further described expense assumptions, including departmental
operations, existing debt, new debt, capital projects, and implementation of pay study
recommendations. In total, Town Manager Mitchell presented a five-year outlook with
surpluses each year; however, he noted that the forecast did not include updated
department requests or economic impacts, which he believes may alter the surpluses
shown at this time. Town Manager Mitchell emphasized that adding initiatives over the
next five years will require either reprioritizing and cutting from the current
expenditure plan or generating additional revenue. Town Manager Mitchell
emphasized that permits, fees, and growth projections must be closely monitored
when developing plans for FY 26 and the next iteration of the Five-Year Plan. Town
Manager Mitchell also presented the Town Board with a reminder of the Town’s debt
policy to assist with understanding the capacity for future borrowing and spending.
Overall, the presentation focused on strong fiscal health, emphasizing that there is
limited space to plug in new initiatives without other considerations.
TM3 Review of Financial Status and Forecast (Utility Enterprise Fund) – Town Manager
Mitchell led the discussion and review of the Utility Fund’s financial status and
forecast. He presented the five-year historical trend in revenues and expenses,
including permits and fees, sales and service, and other financing sources. He
provided information demonstrating that the utility fund has benefited from operating
surpluses over the last five fiscal years and noted that FY 23 and FY 24 were primarily
the result of implementing phased rate increases to anticipate significant debt related
to major capital investments in the utility system and long-term capacity. Town
Manager Mitchell then presented information on the 2025 fiscal year forecast,
explaining that water sales, sewer treatment, and other revenues are trending at or
above budget, while expenses are trending below budget, resulting in a forecasted
surplus of $8.9 million at the end of the fiscal year, much of which will be used to
service debt in the coming 1 to 3 years. He then provided information on the
operating fund balance, stating that if the 2025 fiscal year ends at or near the current
forecast, the fund balance on June 30 will be approximately $28.0 million. Town
Manager Mitchell then provided an overview of the Utility Capital Reserves Fund
forecast, explaining that growth projections are not trending as expected, similar to
trends experienced with building permits and fees in the General Fund. However,
revenues and expenses are expected to offset each other. He then reported that the
capital reserve fund balance would be used to fund several capital projects planned
for future construction, and that the Town will be reimbursed for the upfront cash
outlay when bonds are sold. Town Manager Mitchell also presented the Town Board
with a reminder of the Town’s utility debt policy to assist with understanding the
capacity for future borrowing and spending.
TM4 Overview of Available Fund Balance and Review of FY 25 Budget Engagement Input –
Town Manager Mitchell also reported growth in the General Fund unassigned fund
balance as of June 30, 2024, resulting in a balance of $34.3 million. Town Manager
Mitchell compared unassigned fund balances among several neighboring Wake
County communities, noting that Fuquay-Varina is in a strong financial position. Town
Manager Mitchell presented information to the Town Board on public input received
since mid-January via Let’s Talk FV to support decisions for the development of the FY
26 budget and Five-Year Plan. He reported that the main themes and wishes
extrapolated from the public input include investments in road and traffic
improvements, sidewalks, trails and greenways, and downtown, as well as maintaining
rates and fees.
The Town Board recessed at 12:00 pm for lunch and reconvened at 2:00 pm for the
afternoon work session.
THURSDAY AFTERNOON WORK SESSION
TA1 Community Survey Report – Town Manager Mitchell reported the results of the
Community Survey conducted between September and October, 2024. He advised
that the survey was completed by 421 respondents and that measures were put in
place to ensure residency for those who responded. Town Manager Mitchell stated
that residents have a positive perception of the Town, noting that overall quality of life,
place to live, place to raise children, welcoming, and place for seniors all ranked very
highly. He shared that residents feel safe and report high levels of satisfaction with
police and fire services. Additionally, he stated that public works services and park
maintenance were ranked highly among respondents. Town Manager Mitchell then
reported that town special events, arts center information availability, and parks and
recreation senior programs all made gains in satisfaction ratings. Additionally, he
reported that the town’s staff is highly ranked and well-regarded for customer service.
Town Manager Mitchell explained that the customer satisfaction survey compares the
Town's results with the National and Atlantic Region averages. He reported that
Fuquay-Varina rates above the U.S. average in 47 of 51 categories and above the
Atlantic Regional average in 44 of 51 categories.
Town Manager Mitchell then explained how respondents rank the importance of the
Town's strategic goals, noting that preserving character and identity, economic
vitality, and quality of life are the three most important.
Town Manager Mitchell concluded his presentation by reporting the areas of focus for
the next two years, as identified by survey respondents, including 1) traffic
management, 2) growth management, 3) maintenance of town streets and sidewalks,
4) police visibility in neighborhoods, 5) the town’s efforts to prevent crime, 6) police
visibility in retail areas, 7) adequacy of street lighting, 8) the number of walking,
biking, and greenway trails, 9) maintenance of town parks and athletic fields, and 10)
the town’s senior programs.
TA2 Strategic Plan Report – Assistant Town Manager Matthews next provided an update on
the status of the Town’s Strategic Plan. He gave the Town Board a report card on
strategic plan objectives and initiatives that have either been completed or are
ongoing. Assistant Town Manager Matthews specifically took time to review the
completed initiatives as follows:
1. Develop a town-wide customer service training program tailored to employees.
2. Develop a community engagement solution.
3. Implement a GIS-integrated work order management system.
4. Implement a project management system for development review and town
projects.
5. Construct and open Fire Station No. 4, while also planning for future public safety
facility needs to align with town growth.
6. Ensure development ordinances adequately address non-residential land uses.
7. Preserve industrial and employment center land identified in the adopted land use
plan for non-residential development.
8. Recruit a manufacturing user (or users) to the Fuquay-Varina Business Park.
9. Continually update land use development policies to reflect community needs and
aspirations.
10. Build on the success of the FM2FV concert series by developing additional
elements to existing and new events.
Assistant Town Manager Matthews advised that the next phase of the strategic plan is
to backfill completed initiatives with new ones. He also advised that management will
be making recommendations, including a recommended FY26 budget and Five-Year
Plan. Town Manager Mitchell requested that if the Town Board had suggestions or
strong feelings about initiatives to backfill the void created by completed initiatives, to
please let management know.
Commissioner Adcock remarked that he likes seeing town police cars visible in the
community and in town neighborhoods, especially during evening hours.
Commissioner Harris stated that he wanted to see continued sharing of information
on the town’s website, especially regarding the town’s emergency management
response plan.
Mayor Massengill stated that the town could possibly implement automated
communication to explain the process, especially related to public works services.
Commissioner Harris asked how the board and the public are informed when
initiatives from the strategic plan are complete and when they are still ongoing. Asst.
Town Manager Matthews explained that this information is reported in a strategic plan
progress report available on the town’s website.
Mayor Pro-Tem Gardner suggested that the strategic plan be more robust in
maintaining community character, especially regarding requirements for downtown
and residential areas. Commissioner Adcock and Wunsch agreed and suggested that
the Town possibly consider incentives for character development standards and
voluntary conditions.
Assistant Town Manager Matthews reported that management would develop
recommendations for backfilling completed initiatives in the strategic plan and
provide them along with the annual recommended budget and the five-year plan.
TA3 Employee Classification/Compensation Report – Town Manager Mitchell presented
the progress report for the ongoing classification and pay study, highlighting that the
initial market review of external benchmark classes is complete. The findings reveal a
robust market standing, with the Town currently positioned at 107% for entry-level
positions and 105% for the actual market across both general and banded pay plans.
Because of these strong results, the report recommends utilizing alternative
implementation methods rather than past approaches. While employee interviews are
fully completed, job analysis and market alignment efforts continue, particularly within
the Utilities department. Based on initial interview feedback, Town Manager Mitchell
also noted a review of the career ladder implementation and its associated
communication is underway, with the broader department staffing count analysis
scheduled to proceed once all core classification tasks are finalized.
To address pay system maintenance, Town Manager Mitchell outlined potential
market adjustment options to adjust the minimum, midpoint, and maximum values of
the salary schedules. A 5% adjustment would require an implementation cost of
$961,210 to establish a market-leading position, whereas a 3% adjustment would cost
$576,726 and position the town above the market average. In both scenarios, the
respective incumbent salary increases would be capped so as not to exceed 105% of
the proposed midpoint. Town Manager Mitchell noted that the 3% option stands as a
strong recommendation because it scores exceptionally well when compared against
the previous year's baseline metrics.
TA4 Transportation Recap and Look Forward - Assistant Town Manager Seymour reported
a comprehensive update on the Town of Fuquay-Varina’s multi-tiered transportation
infrastructure strategy, detailing current, mid-term, and long-range initiatives
designed to support the growing community. Assistant Town Manager Seymour first
presented the active Locally Administered Projects Program (LAPP) and Town-funded
category, which comprises eight pedestrian and roadway projects totaling
$20,501,080 with construction windows spanning 2024 through 2025. Notable
milestones include the US 401 at Mill Creek intersection improvements, which are
under construction with punchlist work and NCDOT acceptance underway, alongside
the upcoming Jones Street sidewalk, SE Judd Parkway sidewalk, and Sunset Lake
Road Phase II widening projects.
Assistant Town Manager Seymour also updated the Town Board on state and locally
bond-funded transportation projects already in progress or slated through 2026,
totaling $33,834,691 across nine critical initiatives. This includes major active projects
such as the $12 million Wallace Adcock Boulevard connecting Highway 401 to
Highway 42, the Whitted Road Roundabout, and immediate intersection operational
improvements at Highway 55/James Slaughter Road and SE Judd Parkway/Angier
Road. Additionally, Assistant Town Manager Seymour highlighted progress on
pedestrian safety enhancements, specifically the $500,000 High Priority Crosswalk
Visibility Project that will introduce Rectangular Rapid-Flashing Beacons (RRFBs) at key
locations downtown, near Town Hall, and near Fuquay-Varina High School.
Looking ahead at near-term deficiencies, Assistant Town Manager Seymour identified
seven recommended projects within the 0-5 year horizon that remain unfunded,
carrying an estimated total cost of $13,818,617. To address these infrastructural gaps
systematically, Assistant Town Manager Seymour advised the Board on leveraging
outside funding sources via upcoming FY26 LAPP submittals. Specifically, he
recommended seeking cost-sharing approvals for the Lincoln Heights Pedestrian
Improvements construction phase and the design and right-of-way acquisition phase
for the Bowling Road/S. Main Street Phase 1 project, the latter of which is targeted to
mitigate traffic congestion near the new middle and elementary schools. The Town
Board concurred with the recommendation.
For long-term capital improvement planning, Assistant Town Manager Seymour
mapped out future tiers spanning the next 6 to 20+ years to guarantee that the Town
maintains a sustainable project pipeline. This includes $32.7 million in mid-term
projects (6-10 years) such as the $8.2 million Holland Road Realignment to remedy
high crash rates at its intersection with NC-55, and the $8 million Bowling Road/S.
Main Street Phase 2 improvements. Furthermore, he noted that the long-range
horizons include $50 million in estimated needs for the 11-15 year tier—anchored by
the $20 million Old Honeycutt Road ultimate build-out—and $84 million for the 16-20+
year tier, which features the widening of Highway 42 from NC-55 to the county line at
an estimated cost of $55 million.
Assistant Town Manager Seymour advised the Town Board to remain vigilant
regarding project timelines affected by utility conflicts and NCDOT reviews, citing
current design delays on the Hilltop Needmore Johnson Pond Road project as an
example where value engineering is actively being utilized. He emphasized that
aggressively pursuing federal and state grants while synchronizing local bond
allocations will allow the Town to successfully deliver these complex multimodal
improvements, address structural gaps, and manage rapid commercial development
without placing an undue financial burden entirely on residents.
Following considerable discussion about these projects and their estimated costs, the
Town Board agreed with management’s recommendations and concurred that some
of the larger, more costly transportation projects, citing the Old Honeycutt Road
ultimate buildout and the widening of Hwy 42 as examples, would likely have to be
completed by NCDOT because the cost would be too prohibitive for the Town.
TA5 Utilities Recap and Look Forward - The Town Board was informed that Fuquay-Varina
is embarking on a substantial water and sewer Capital Improvement Program (CIP) for
fiscal years 2025 through 2030, totaling $399 million. This initiative allocates $259
million to water infrastructure and $140 million to wastewater system investments. To
finance these comprehensive upgrades, the funding strategy relies heavily on $325
million in revenue bonds—of which $138 million was issued in 2024—alongside $54
million in secured State Revolving Fund loans and $20 million in cash from the
operating and capital fund.
Assistant Town Manager Seymour outlined that utility program costs have escalated
relative to prior planning estimates due to several key factors. Operating and
maintenance expenditures are rising from ongoing cost increases in purchased
resources, electricity, supplies, and equipment. Furthermore, personnel costs are
driving revenue requirements higher due to anticipated labor and benefit increases,
as well as the need for additional staff to manage the newly expanded utility facilities.
To address these financial demands, three multi-year rate planning scenarios were
evaluated against a baseline assumption of 1,000 equivalent residential units (ERUs) in
fiscal year 2025 and 1,100 ERUs annually thereafter. Scenario 1 modeled the prior
five-year plan featuring a 15% annual rate increase from fiscal years 2025 to 2028 and
a 5% increase in fiscal year 2029. Scenarios 2 and 3 explored lowering the rate
increases to 13% in fiscal years 2027 and 2028, with Scenario 3 integrating a
simultaneous increase in sewer System Development Fees (SDF) to successfully
maintain the targeted 1.50 minimum debt coverage ratio.
Assistant Town Manager Seymour advised that prior rate adjustments remain
appropriate and necessary to successfully secure project financing, maintain
mandatory operating fund balances, and ensure sustainable operations. A specific
rate adjustment of 15% was recommended for fiscal year 2026, with an opening to
evaluate potentially lower adjustments for fiscal years 2027 and 2028. Additionally,
because the current capital expenditures support a higher fee structure, adjustments
to the sewer system development fees were deemed warranted, including a projected
$500 increase for standard 3/4-inch meters. The Town Board concurred with the
recommended plan, citing an understanding that servicing debt and maintaining
financial strength and solvency are vital to implementing the utility capital plan.
Assistant Town Manager Seymour reported a benchmark comparison of Fuquay-
Varina’s utility rates with those of neighboring municipalities for a standard single-
family monthly consumption of 5,000 gallons. Under the proposed fiscal year 2026
adjustment, a typical resident's combined water and sewer bill is projected to increase
by 15%, shifting from $122.35 to $140.71 per month. This comprehensive comparison
was presented to give the Town Board clear regional context regarding how the
town's necessary infrastructure investments and adjusted rate structures align with the
utility costs of surrounding communities.
Several new public utility projects were reported to support future town development.
This infrastructure expansion includes a new 1.5-million-gallon water tank, planned for
fiscal year 2028 at the intersection of Sunset Lake Road and Highway 401, estimated
at $8.5 million. New sewer CIP lines were also presented, highlighting capacity
upgrades for the Parker Station and aged infrastructure systems—upsizing existing
lines to 24 inches—as well as the construction of a new 24-inch gravity line for the
Angier Road Interceptor.
RECESS
The Town Board recessed at 6:00pm, which included a group dinner at 7:00 pm.
RECONVENE
The Town Board reconvened at 8:30 am.
FRIDAY MORNING WORK SESSION
FM1 Parks and Greenways Recap and Look Forward - Assistant Town Manager Matthews
delivered three comprehensive presentations detailing future growth strategies,
project reprioritization, and programmatic adjustments for the Parks, Recreation, and
Cultural Resources Department (PRCRD).
In his report on future park property land acquisition, Assistant Town Manager
Matthews noted that the town's 2024 Comprehensive Systemwide Master Plan
identified a critical deficit of parkland needed to meet standard levels of service. To
resolve this gap and accommodate future population growth, he outlined six potential
land assemblages evaluated by town staff based on location, topography, size, and
utility access. Option 1, located east of Highway 401, offers a large site split that
features proximity to sewer and water but faces the potential constraint of a future 401
bypass bisecting the land. Option 2, situated in the southeast corner of the planning
area, provides an expansive opportunity for future land banking across multiple
parcels, though it currently lacks municipal water and sewer connections. Option 3
along Panther Lake Road consists of flat, undeveloped land that requires a half-mile
extension to reach a water connection. Option 4 on Bud Lipscomb Road offers a large
section of land for multi-use development adjacent to Fire Station 3, but it remains
distant from the town center and lacks utility connections. Option 5 on Dwight
Rowland Road covers a substantial property that provides easy access to utilities but is
heavily restricted by onsite streams and by future road construction that would bisect
the property. Option 6 along Lake Wheeler Road spans a significant area with strong
utility access, but it is similarly impacted by prominent water features and future road
bisections. Tracking a projected timetable toward a May 2029 park opening, Assistant
Town Manager Matthews concluded by recommending that staff engage priority
property owners and negotiate an acceptable purchase price. After discussion, the
Town Board concurred that engaging property owners was the next logical step;
however, many of the Commissioners noted they were not sold on a 3-cent or higher
property tax rate increase.
Turning to the master plan update and project prioritization, Assistant Town Manager
Matthews explained that the failure of a $60 million bond referendum in November
2023 required the department to reevaluate and reprioritize major park infrastructure
projects. While several smaller projects were successfully completed and funded
through Recreation Fee in Lieu revenues, larger capital projects required an amended
funding strategy. To address this, Assistant Town Manager Matthews introduced a
newly recommended $38.7 million Five-Year Prioritization Plan. This plan sets aside
$200,000 in FY26 for the South Park Community Center Renovation Design. In FY27,
funding shifts to the master plan and design of a future 100+ acre park for $2,000,000,
the Council Gym Renovation Design for $200,000, and the South Park Community
Center Renovation construction for $2,000,000. The plan then allocates $2,000,000
for Council Gym Renovation Construction and $300,000 for Greenway Design in
FY28, followed by $30,000,000 for the construction of the 100+ acre park in FY29, and
closes with $2,000,000 for Greenway Construction in FY30. To fund these initiatives,
Assistant Town Manager Matthews highlighted a staff recommendation to utilize a
Limited Obligation Bond over a General Obligation Bond. He noted that a Limited
Obligation Bond does not require a public election, allows for flexible project delivery
schedules, and prevents capital improvement delays. The estimated financial impact
for either debt mechanism is an adjustment of approximately 3.52 cents per $100 of
property valuation.
Assistant Town Manager Matthews presented the athletic department’s data from
2024, noting a total of 9,979 youth registrations consisting of 64.56% residents and
35.44% non-residents. He emphasized that non-resident participation adds significant
value by creating more competitive leagues, enabling brackets that would otherwise
lack the required numbers to run, and introducing external families to the town for
potential relocation. To offset part-time staff expenses and optimize cost recovery,
Assistant Town Manager Matthews presented the recommended FY26 youth sport fee
adjustments. Registration fees for baseball, softball, and basketball are recommended
to increase by $5, bringing them to $75 for residents and $105 for non-residents. Flag
football fees will also increase by $5 to a rate of $65 for residents and $95 for non-
residents. Meanwhile, fees for T-Ball, Soccer, Volleyball, Lacrosse, Cross Country, Skills
and Drills, Tiny Tots, Tackle Football, Cheer, and Dance will remain flat at their current
2024 rates. Regarding broader general recreation programming, Assistant Town
Manager Matthews recommended maintaining the existing 60/40 revenue split with
independent instructors. Under this framework, the town continues to retain 40% of
registration revenues to cover administrative overhead, while allowing flat-fee
exceptions to subsidize specialized programs for underserved, senior, or special
needs populations. The Town Board concurred with management’s recommendations
for fee changes.
FM2 Economic Development / Downtown Recap and Look Forward – Assistant Town
Manager Seymour presented a comprehensive report detailing several Economic
Development and Downtown Development project ideas. The extensive presentation
outlined strategic opportunities to revitalize the municipal core, increase foot traffic,
and expand recreational offerings for residents and visitors alike. By prioritizing
pedestrian-centric design, the proposed initiatives aim to foster a stronger sense of
community pride and identity while driving local commercial growth.
The presentation outlined immediate plans for improving downtown navigation and
visual aesthetics. Assistant Town Manager Seymour shared a proposal for Downtown
Gateway Signage consisting of well-designed monument signs featuring brick, lights,
and landscaping to reinforce the town's identity at a cost of $30,000 per sign, totaling
$60,000 for two signs. Additionally, a pedestrian downtown wayfinding study costing
$75,000 was proposed to unify the city's brand and promote local businesses,
alongside a comprehensive $150,000 Streetscape Improvement Plan designed to
stimulate retail activity by encouraging pedestrian traffic through wider sidewalks and
improved crosswalks.
To enhance pedestrian connectivity and safety, Assistant Town Manager Seymour
detailed two major mobility infrastructure proposals. A Rail Trail Feasibility Study
budgeted at $100,000 for fiscal year 2025 will explore adding an outdoor trail system
to reduce reliance on cars and attract tourists. Furthermore, a major Downtown
Tunnel Connection project, estimated to cost between $6.5 million and $7.5 million,
was introduced to connect downtown districts and improve pedestrian safety by
keeping foot traffic completely free from vehicular interaction.
Assistant Town Manager Seymour also highlighted seasonal and entertainment
attractions designed to draw residents and visitors downtown. A seasonal Downtown
Skating Rink measuring 40 feet by 100 feet was proposed, with a turnkey purchase
option priced at $400,000 (inclusive of a trailer and management equipment) or a
two-month rental option costing $175,000. This amenity is envisioned as a major
seasonal anchor capable of injecting vibrancy into the district during colder months.
The final set of capital improvements focused on civic gathering spaces and block
revitalization. This includes the Depot Streetscape Improvements, an estimated 12-
month project costing $1,250,000 to upgrade a current one-way street into an active
public space for seasonal concerts, festivals, and outdoor dining. Seymour also
proposed a new Downtown Concert/Park Venue with a total project cost of
$1,750,000, and a $1,400,000 Alleyway Project to clean up a downtown block and
provide greater connectivity.
Beyond purely recreational value, Assistant Town Manager Seymour emphasized that
these gathering spaces are critical engines for economic sustainability. A dedicated
downtown park and a transformed Depot Streetscape act as central hubs where
community members connect, directly generating spin-off traffic for neighboring
shops and restaurants. By transforming underutilized spaces like alleyways and one-
way roads, the town can create a unified, high-quality visual environment that
encourages long-term private property investment.
Assistant Town Manager Seymour reported that the total collective cost for all nine
proposed initiatives amounts to $12,685,000. This comprehensive figure represents a
structured overview of the capital investments required to fully execute the
generational vision for the downtown district. The presentation concluded by
outlining these distinct project allocations, establishing a clear financial roadmap for
subsequent council review and prioritization.
The presentation sparked energetic discussion among Town Board members, with
excitement over many of the recommendations. The Board directed management to
evaluate which recommendations can be incorporated into the budget and Five-Year
Plan without increasing the property tax rate.
FM3 Land Planning Recap and Look Forward – Assistant Town Manager Seymour delivered
a comprehensive presentation detailing the frameworks of the Town Center
Residential (TCR) Zoning District. Seymour explained that the primary intent of the
TCR zoning designation is to comfortably accommodate residents within a quarter- to
half-mile radius of downtown. The district is designed to foster a vibrant community by
offering opportunities for a diverse mix of residential types that actively support
housing, retail, and office uses.
Assistant Town Manager Seymour further reported on the inherent flexibility
introduced by the TCR zoning district into the town's urban planning. By permitting a
diverse array of housing styles, the zone establishes a smooth structural transition to
the downtown core while simultaneously creating the density required for successful
infill development. He emphasized that future infrastructure investments in these TCR
neighborhoods must be designed to encourage active living and to place strong
emphasis on public spaces.
To clarify the district's structural expectations, Assistant Town Manager Seymour
outlined the specific dimensions and standards required for various residential use
types. For standard single-family dwellings, the minimum lot size is established at
8,000 square feet with a minimum lot width of 60 feet and a maximum height of 40
feet. Row houses configured as single-family dwellings require a reduced minimum
lot size of 4,000 square feet and a 30-foot width, while single-family cottage home
developments are permitted on minimum lot sizes of 2,000 square feet with a 50-foot
width.
Assistant Town Manager Seymour continued the breakdown of residential
specifications by highlighting more intensive density options within the TCR
framework. Multi-family cottage home developments require an 8,000 square foot
minimum lot size, whereas duplex and triplex dwellings mandate a 12,000 square foot
minimum lot size with a 60-foot width. Quadplex dwellings require a 15,000 square
foot minimum lot size and a 70-foot width, townhouses must maintain a minimum
width of 18 feet, and nonresidential uses within the zone are permitted up to a
maximum height of 50 feet.
Connecting these zoning parameters to broader long-term strategies, Town Manager
Mitchell discussed the role of the TCR within the 2040 Community Vision Land Use
Plan Classifications. He noted that under this plan, existing lots may be subdivided or
redeveloped to introduce a broader spectrum of home choices, including single-
family homes, townhouses, duplexes, triplexes, quadplexes, cottage dwellings, or
accessory dwelling units. To illustrate these concepts in practice, Town Manager
Mitchell referenced local development examples, including an approved project at
498 Longfellow and a 15-foot row house project located at 406 Cherry Street.
Following the presentation, the Town Board held a significant discussion. Ultimately,
the Board decided that it made sense to continue allowing TCR zoning as an option in
the Town’s development code.
The second major focus of Assistant Town Manager Seymour’s report shifted to the
town's Traffic Calming Draft Policy, which may serve as a component of the 2040
Comprehensive Transportation Plan. He explicitly clarified that this draft policy is
intended solely for residential areas. For a roadway to qualify for traffic calming
improvements under the draft policy, Assistant Town Manager Seymour noted it must
be a town-maintained road consisting of no more than two lanes, experience routine
speeding documented at more than 9 MPH over the limit and maintain a daily traffic
volume of fewer than 4,000 vehicles.
Assistant Town Manager Seymour detailed the final criteria necessary for a street to
secure traffic calming interventions, noting that neighborhoods must execute two
Neighborhood Awareness Campaigns that achieve a 75% agreement threshold.
Furthermore, he noted that the targeted street cannot serve as a primary route for
emergency services. Once these baseline thresholds are met, the Town Engineering
Department conducts a formal Traffic Engineering Study to analyze existing roadways
and evaluate potential low-impact, low-cost solutions, such as signage and police
radar, or high-impact, high-cost measures, such as roundabouts and median
installations.
Assistant Town Manager Seymour delivered the official management
recommendations regarding the funding and execution of these traffic safety projects.
He stated that town staff will assess individual project needs on a case-by-case basis to
determine whether they are necessary. For established subdivisions, Assistant Town
Manager Seymour recommended that the local Homeowners Association or the
neighborhood itself assume the financial responsibility for the improvements, whereas
for new developments, any warranted traffic-calming measures should be fully paid
for by the developer as an explicit condition of project approval.
The Town Board discussed traffic calming and acknowledged the challenges. The
Town Board concurred that staff should continue evaluating options for traffic calming
and requested additional information on how neighboring communities handle the
matter.
The Town Board recessed at 12:15 pm for a lunch break and returned at 2:00 pm for
the afternoon work session.
FRIDAY AFTERNOON WORK SESSION
FA1 Public Safety Look Forward – Assistant Town Manager Matthews presented a regional
fire service area analysis evaluating response coverage and optimal station
positioning for Fuquay-Varina. He highlighted current service gaps, noting properties
located five or more miles from a fire station that fall entirely within a fire district. To
address these vulnerabilities, Assistant Town Manager Matthews outlined two
potential restructuring options based on the common assumptions of closing station
FV #3 and establishing a new Fuquay station on NC 55 near Hidden Valley. Assistant
Town Manager Matthews noted that Option #1, which places a new county station at
the NC 42/Rock Service Station location, resolves the original coverage gaps but
inadvertently creates new problem areas off Old Stage Road near the county line.
Conversely, he reported that Option #2 relocates the county station to NC 42 at
Barber Bridge Road, successfully eliminating the new problem areas introduced by
Option #1 while reducing the overall impact on the original coverage gaps.
The Town Board concurred that it did not want response coverage to fall short of an
industry standard, was eager to receive an ISO 1 Rating, and recognized that response
time and station location are major components of the rating model. The Board
directed management to begin planning, in coordination with Wake County, for the
relocation of station #3 and the construction of a fifth station within the next five years.
Turning to municipal public safety, Assistant Town Manager Matthews detailed a
comprehensive five-year plan for the Fuquay-Varina Police Department to address
rapid community growth and mounting operational demands. Matthews noted that
the town’s population surged to 46,907 in 2024—marking a 35.78% increase since
2020—and is projected to continue growing at an annual rate of 7.05%. This expansion
has brought higher commuter traffic volumes on major routes like US 401 and NC 55,
alongside rising annual calls for service and traffic accidents. Assistant Town Manager
Matthews demonstrated that the department's existing five-year plan would cause the
officer-to-resident ratio to steadily decline from 1.66 to 1.47 per 1,000 residents by FY
29-30, falling below the national standard of 1.6 to 2.2 officers per 1,000 residents. To
maintain a stable 1.6 ratio, Assistant Town Manager Matthews presented an adjusted
staffing model showing the need to increase sworn personnel from 78 to 107 over the
next five years, allocating future additions to support field operations, traffic
enforcement, and criminal investigations.
The Town Board concurred that maintaining industry-standard staffing in the police
and fire departments will be important as the town continues to grow, and directed
management to plan accordingly within operating budgets and long-range plans.
To immediately balance workloads and streamline core operations, Assistant Town
Manager Matthews proposed a restructured organizational chart for FY 25-26. This
tactical adjustment involves converting a sworn officer position into a civilian
Telecommunications Supervisor to oversee the communications center, adding a
Criminal Investigations Division Supervisor, and introducing a new Field Operations
Lieutenant to manage the Traffic and K-9 Units. Assistant Town Manager Matthews
addressed severe facility constraints, reporting that the current police department
building is operating at or near maximum capacity. Matthews concluded the
presentation by stating that a feasibility study is currently underway to evaluate spatial
solutions for incoming personnel, including expanding existing buildings on the site
at North Judd Parkway and Old Honeycutt Road, or building and leasing alternative
town-owned properties.
FA2 Goal Setting and Vision Work – Town Manager Mitchell led the Town Board through a
comprehensive vision and idea generation exercise designed to shape the
community's future landscape and prioritize upcoming projects. This strategic session
served as a collaborative framework for leadership to pitch, evaluate, and rank
innovative concepts aimed at long-range development. Town Manager Mitchell
encouraged the Board to think creatively and “outside the box”, advising that no idea
was too crazy. He stated that he wanted to the Board to think about unique and
innovative ways to set Fuquay-Varina apart in the future from other nearby
communities. By engaging in this exercise, the Board was able to weigh various
proposals against the municipality's collective goals. The scoring system used during
the session assigned values to each concept based on board member feedback, with
higher numbers indicating greater support.
Through this collaborative process, a downtown boutique hotel emerged as the clear
top priority, securing the highest level of support with a score of 6. Several other
concepts showed strong alignment among the leadership, with a children's museum,
an event/conference center, and a themed putt-putt course each receiving a score of
3. An ice Skating rink, a Town Commons signature park, and a Downtown trolley
garnered moderate backing with scores of 2 each. Rounding out the list, several
initiatives received a baseline score of 1, including an amphitheater, an aquatics
facility, a small airport, a driving range, an expanded Arts District, a food hall, making
downtown more bike and scooter friendly, a themed museum, a stocked fishing pond,
and a drive-in theater.
Town Manager Mitchell explained that the intrinsic value of creating a unified vision
and cultivating a list of long-range ideas is that it provides a clear, strategic roadmap
for making the town a better community. By proactively mapping out these initiatives,
the Board ensures that future growth is intentional, sustainable, and reflective of
community needs rather than reactionary. Furthermore, this forward-thinking
approach has a proven track record of success for the municipality. The Town Board
went through a similar exercise ten years earlier, which directly led to many of the
foundational successes and amenities the Town benefits from today. Continuing this
tradition of structured visioning allows current leadership to build upon past
achievements and lay the groundwork for the next generation of community
milestones.
FA3 Wrap-Up – Strategic Plan Goal and Initiative Setting – Town Manager Mitchell advised
that an updated Strategic Plan would be presented for Town Board consideration and
adoption along with the proposed FY 25 budget and Five-Year Plan.
BOARD MEMBER COMMENTS
Mayor Massengill extended his appreciation to the Town Board members for their active
engagement and valuable input throughout the recent Board retreat. He highlighted the
collaborative efforts that foster a productive environment for discussion and decision-making.
Additionally, he recognized the management team for their dedication and thorough
preparation of the subject matter, which played a crucial role in facilitating the retreat's
objectives and ensuring a comprehensive understanding of the topics addressed.
All Town Board members strongly agreed with the mayor's remarks on the management
team’s dedication. They specifically appreciated the extensive effort that went into preparing
and delivering a substantial volume of information within a challenging timeframe. The Town
Board members unanimously recognized that the strategic planning retreat was not only
highly productive but also carefully organized, allowing for meaningful discussions and the
development of clear strategic objectives for the community’s future.
Agenda
Fuquay-Varina Town Board Retreat Meeting Minutes
Book - Page
Fuquay-Varina Town Board Retreat Meeting
January 30-31, 2025
J. Blake Massengill, Mayor
Marilyn B. Gardner, Mayor Pro-Tem The Town Board Retreat Meeting of the
William H. Harris, Commissioner
Charlie Adcock, Commissioner Fuquay-Varina Town Board scheduled for
Bryan Haynes, Commissioner
Jason Wunsch - Commissioner Thursday, January 30 and Friday, January 31,
Adam G. Mitchell, Town Manager
Mark D. Matthews, Assistant Town Manager 2025, was held at The Holly Inn, 155
James (Jim) E. Seymour, Assistant Town Manager
Teresa Wilder, Town Clerk Cherokee Road, Pinehurst, NC.
James S. Adcock, III, Town Attorney
Mayor Blake Massengill, Mayor Pro-Tem Marilyn Gardner, and Commissioners William Harris,
Charlie Adcock, Bryan Haynes, and Jason Wunsch were in attendance. Also present were
Town Manager Adam Mitchell, Assistant Town Managers Mark Matthews and Jim Seymour,
and Town Attorney James Adcock.
CALL TO ORDER
Mayor Massengill called the meeting to order at 10:00 am on Thursday, January 30.
REVIEW AND APPROVAL OF AGENDA
TM1 Town Manager Adam Mitchell reviewed the agenda and logistics for the Town Board
Retreat.
THURSDAY MORNING WORK SESSION
TM2 Review of Financial Status, Forecast, and Adopted FY 25-29 Five-Year Plan (General
Fund) – Town Manager Mitchell led a discussion and review of the Town’s financial
status, forecast, and five-year plan for the General Fund. He presented a look back at
five-year trends in revenues and expenses for the General Fund operating accounts.
Town Manager Mitchell then presented a forecast for the 2025 fiscal year. Overall, the
forecast reflects continued growth in ad valorem tax revenue, sales tax revenue,
investment earnings, and sales and service revenue, with a projected increase in the
fund balance of approximately $3.56 million. Town Manager Mitchell then discussed
forecasted General Fund revenues and expenses for FY 26 through FY 30. He
described revenue assumptions, including ad valorem taxes factoring in the 2025 tax
base post-2024 revaluation, sales tax, permits and fees, sales and service, and
borrowing. He further described expense assumptions, including departmental
operations, existing debt, new debt, capital projects, and implementation of pay study
recommendations. In total, Town Manager Mitchell presented a five-year outlook with
surpluses each year; however, he noted that the forecast did not include updated
department requests or economic impacts, which he believes may alter the surpluses
shown at this time. Town Manager Mitchell emphasized that adding initiatives over the
next five years will require either reprioritizing and cutting from the current
expenditure plan or generating additional revenue. Town Manager Mitchell
emphasized that permits, fees, and growth projections must be closely monitored
when developing plans for FY 26 and the next iteration of the Five-Year Plan. Town
Manager Mitchell also presented the Town Board with a reminder of the Town’s debt
policy to assist with understanding the capacity for future borrowing and spending.
Overall, the presentation focused on strong fiscal health, emphasizing that there is
limited space to plug in new initiatives without other considerations.
TM3 Review of Financial Status and Forecast (Utility Enterprise Fund) – Town Manager
Mitchell led the discussion and review of the Utility Fund’s financial status and
forecast. He presented the five-year historical trend in revenues and expenses,
including permits and fees, sales and service, and other financing sources. He
provided information demonstrating that the utility fund has benefited from operating
surpluses over the last five fiscal years and noted that FY 23 and FY 24 were primarily
the result of implementing phased rate increases to anticipate significant debt related
to major capital investments in the utility system and long-term capacity. Town
Manager Mitchell then presented information on the 2025 fiscal year forecast,
explaining that water sales, sewer treatment, and other revenues are trending at or
above budget, while expenses are trending below budget, resulting in a forecasted
surplus of $8.9 million at the end of the fiscal year, much of which will be used to
service debt in the coming 1 to 3 years. He then provided information on the
operating fund balance, stating that if the 2025 fiscal year ends at or near the current
forecast, the fund balance on June 30 will be approximately $28.0 million. Town
Manager Mitchell then provided an overview of the Utility Capital Reserves Fund
forecast, explaining that growth projections are not trending as expected, similar to
trends experienced with building permits and fees in the General Fund. However,
revenues and expenses are expected to offset each other. He then reported that the
capital reserve fund balance would be used to fund several capital projects planned
for future construction, and that the Town will be reimbursed for the upfront cash
outlay when bonds are sold. Town Manager Mitchell also presented the Town Board
with a reminder of the Town’s utility debt policy to assist with understanding the
capacity for future borrowing and spending.
TM4 Overview of Available Fund Balance and Review of FY 25 Budget Engagement Input –
Town Manager Mitchell also reported growth in the General Fund unassigned fund
balance as of June 30, 2024, resulting in a balance of $34.3 million. Town Manager
Mitchell compared unassigned fund balances among several neighboring Wake
County communities, noting that Fuquay-Varina is in a strong financial position. Town
Manager Mitchell presented information to the Town Board on public input received
since mid-January via Let’s Talk FV to support decisions for the development of the FY
26 budget and Five-Year Plan. He reported that the main themes and wishes
extrapolated from the public input include investments in road and traffic
improvements, sidewalks, trails and greenways, and downtown, as well as maintaining
rates and fees.
The Town Board recessed at 12:00 pm for lunch and reconvened at 2:00 pm for the
afternoon work session.
THURSDAY AFTERNOON WORK SESSION
TA1 Community Survey Report – Town Manager Mitchell reported the results of the
Community Survey conducted between September and October, 2024. He advised
that the survey was completed by 421 respondents and that measures were put in
place to ensure residency for those who responded. Town Manager Mitchell stated
that residents have a positive perception of the Town, noting that overall quality of life,
place to live, place to raise children, welcoming, and place for seniors all ranked very
highly. He shared that residents feel safe and report high levels of satisfaction with
police and fire services. Additionally, he stated that public works services and park
maintenance were ranked highly among respondents. Town Manager Mitchell then
reported that town special events, arts center information availability, and parks and
recreation senior programs all made gains in satisfaction ratings. Additionally, he
reported that the town’s staff is highly ranked and well-regarded for customer service.
Town Manager Mitchell explained that the customer satisfaction survey compares the
Town's results with the National and Atlantic Region averages. He reported that
Fuquay-Varina rates above the U.S. average in 47 of 51 categories and above the
Atlantic Regional average in 44 of 51 categories.
Town Manager Mitchell then explained how respondents rank the importance of the
Town's strategic goals, noting that preserving character and identity, economic
vitality, and quality of life are the three most important.
Town Manager Mitchell concluded his presentation by reporting the areas of focus for
the next two years, as identified by survey respondents, including 1) traffic
management, 2) growth management, 3) maintenance of town streets and sidewalks,
4) police visibility in neighborhoods, 5) the town’s efforts to prevent crime, 6) police
visibility in retail areas, 7) adequacy of street lighting, 8) the number of walking,
biking, and greenway trails, 9) maintenance of town parks and athletic fields, and 10)
the town’s senior programs.
TA2 Strategic Plan Report – Assistant Town Manager Matthews next provided an update on
the status of the Town’s Strategic Plan. He gave the Town Board a report card on
strategic plan objectives and initiatives that have either been completed or are
ongoing. Assistant Town Manager Matthews specifically took time to review the
completed initiatives as follows:
1. Develop a town-wide customer service training program tailored to employees.
2. Develop a community engagement solution.
3. Implement a GIS-integrated work order management system.
4. Implement a project management system for development review and town
projects.
5. Construct and open Fire Station No. 4, while also planning for future public safety
facility needs to align with town growth.
6. Ensure development ordinances adequately address non-residential land uses.
7. Preserve industrial and employment center land identified in the adopted land use
plan for non-residential development.
8. Recruit a manufacturing user (or users) to the Fuquay-Varina Business Park.
9. Continually update land use development policies to reflect community needs and
aspirations.
10. Build on the success of the FM2FV concert series by developing additional
elements to existing and new events.
Assistant Town Manager Matthews advised that the next phase of the strategic plan is
to backfill completed initiatives with new ones. He also advised that management will
be making recommendations, including a recommended FY26 budget and Five-Year
Plan. Town Manager Mitchell requested that if the Town Board had suggestions or
strong feelings about initiatives to backfill the void created by completed initiatives, to
please let management know.
Commissioner Adcock remarked that he likes seeing town police cars visible in the
community and in town neighborhoods, especially during evening hours.
Commissioner Harris stated that he wanted to see continued sharing of information
on the town’s website, especially regarding the town’s emergency management
response plan.
Mayor Massengill stated that the town could possibly implement automated
communication to explain the process, especially related to public works services.
Commissioner Harris asked how the board and the public are informed when
initiatives from the strategic plan are complete and when they are still ongoing. Asst.
Town Manager Matthews explained that this information is reported in a strategic plan
progress report available on the town’s website.
Mayor Pro-Tem Gardner suggested that the strategic plan be more robust in
maintaining community character, especially regarding requirements for downtown
and residential areas. Commissioner Adcock and Wunsch agreed and suggested that
the Town possibly consider incentives for character development standards and
voluntary conditions.
Assistant Town Manager Matthews reported that management would develop
recommendations for backfilling completed initiatives in the strategic plan and
provide them along with the annual recommended budget and the five-year plan.
TA3 Employee Classification/Compensation Report – Town Manager Mitchell presented
the progress report for the ongoing classification and pay study, highlighting that the
initial market review of external benchmark classes is complete. The findings reveal a
robust market standing, with the Town currently positioned at 107% for entry-level
positions and 105% for the actual market across both general and banded pay plans.
Because of these strong results, the report recommends utilizing alternative
implementation methods rather than past approaches. While employee interviews are
fully completed, job analysis and market alignment efforts continue, particularly within
the Utilities department. Based on initial interview feedback, Town Manager Mitchell
also noted a review of the career ladder implementation and its associated
communication is underway, with the broader department staffing count analysis
scheduled to proceed once all core classification tasks are finalized.
To address pay system maintenance, Town Manager Mitchell outlined potential
market adjustment options to adjust the minimum, midpoint, and maximum values of
the salary schedules. A 5% adjustment would require an implementation cost of
$961,210 to establish a market-leading position, whereas a 3% adjustment would cost
$576,726 and position the town above the market average. In both scenarios, the
respective incumbent salary increases would be capped so as not to exceed 105% of
the proposed midpoint. Town Manager Mitchell noted that the 3% option stands as a
strong recommendation because it scores exceptionally well when compared against
the previous year's baseline metrics.
TA4 Transportation Recap and Look Forward - Assistant Town Manager Seymour reported
a comprehensive update on the Town of Fuquay-Varina’s multi-tiered transportation
infrastructure strategy, detailing current, mid-term, and long-range initiatives
designed to support the growing community. Assistant Town Manager Seymour first
presented the active Locally Administered Projects Program (LAPP) and Town-funded
category, which comprises eight pedestrian and roadway projects totaling
$20,501,080 with construction windows spanning 2024 through 2025. Notable
milestones include the US 401 at Mill Creek intersection improvements, which are
under construction with punchlist work and NCDOT acceptance underway, alongside
the upcoming Jones Street sidewalk, SE Judd Parkway sidewalk, and Sunset Lake
Road Phase II widening projects.
Assistant Town Manager Seymour also updated the Town Board on state and locally
bond-funded transportation projects already in progress or slated through 2026,
totaling $33,834,691 across nine critical initiatives. This includes major active projects
such as the $12 million Wallace Adcock Boulevard connecting Highway 401 to
Highway 42, the Whitted Road Roundabout, and immediate intersection operational
improvements at Highway 55/James Slaughter Road and SE Judd Parkway/Angier
Road. Additionally, Assistant Town Manager Seymour highlighted progress on
pedestrian safety enhancements, specifically the $500,000 High Priority Crosswalk
Visibility Project that will introduce Rectangular Rapid-Flashing Beacons (RRFBs) at key
locations downtown, near Town Hall, and near Fuquay-Varina High School.
Looking ahead at near-term deficiencies, Assistant Town Manager Seymour identified
seven recommended projects within the 0-5 year horizon that remain unfunded,
carrying an estimated total cost of $13,818,617. To address these infrastructural gaps
systematically, Assistant Town Manager Seymour advised the Board on leveraging
outside funding sources via upcoming FY26 LAPP submittals. Specifically, he
recommended seeking cost-sharing approvals for the Lincoln Heights Pedestrian
Improvements construction phase and the design and right-of-way acquisition phase
for the Bowling Road/S. Main Street Phase 1 project, the latter of which is targeted to
mitigate traffic congestion near the new middle and elementary schools. The Town
Board concurred with the recommendation.
For long-term capital improvement planning, Assistant Town Manager Seymour
mapped out future tiers spanning the next 6 to 20+ years to guarantee that the Town
maintains a sustainable project pipeline. This includes $32.7 million in mid-term
projects (6-10 years) such as the $8.2 million Holland Road Realignment to remedy
high crash rates at its intersection with NC-55, and the $8 million Bowling Road/S.
Main Street Phase 2 improvements. Furthermore, he noted that the long-range
horizons include $50 million in estimated needs for the 11-15 year tier—anchored by
the $20 million Old Honeycutt Road ultimate build-out—and $84 million for the 16-20+
year tier, which features the widening of Highway 42 from NC-55 to the county line at
an estimated cost of $55 million.
Assistant Town Manager Seymour advised the Town Board to remain vigilant
regarding project timelines affected by utility conflicts and NCDOT reviews, citing
current design delays on the Hilltop Needmore Johnson Pond Road project as an
example where value engineering is actively being utilized. He emphasized that
aggressively pursuing federal and state grants while synchronizing local bond
allocations will allow the Town to successfully deliver these complex multimodal
improvements, address structural gaps, and manage rapid commercial development
without placing an undue financial burden entirely on residents.
Following considerable discussion about these projects and their estimated costs, the
Town Board agreed with management’s recommendations and concurred that some
of the larger, more costly transportation projects, citing the Old Honeycutt Road
ultimate buildout and the widening of Hwy 42 as examples, would likely have to be
completed by NCDOT because the cost would be too prohibitive for the Town.
TA5 Utilities Recap and Look Forward - The Town Board was informed that Fuquay-Varina
is embarking on a substantial water and sewer Capital Improvement Program (CIP) for
fiscal years 2025 through 2030, totaling $399 million. This initiative allocates $259
million to water infrastructure and $140 million to wastewater system investments. To
finance these comprehensive upgrades, the funding strategy relies heavily on $325
million in revenue bonds—of which $138 million was issued in 2024—alongside $54
million in secured State Revolving Fund loans and $20 million in cash from the
operating and capital fund.
Assistant Town Manager Seymour outlined that utility program costs have escalated
relative to prior planning estimates due to several key factors. Operating and
maintenance expenditures are rising from ongoing cost increases in purchased
resources, electricity, supplies, and equipment. Furthermore, personnel costs are
driving revenue requirements higher due to anticipated labor and benefit increases,
as well as the need for additional staff to manage the newly expanded utility facilities.
To address these financial demands, three multi-year rate planning scenarios were
evaluated against a baseline assumption of 1,000 equivalent residential units (ERUs) in
fiscal year 2025 and 1,100 ERUs annually thereafter. Scenario 1 modeled the prior
five-year plan featuring a 15% annual rate increase from fiscal years 2025 to 2028 and
a 5% increase in fiscal year 2029. Scenarios 2 and 3 explored lowering the rate
increases to 13% in fiscal years 2027 and 2028, with Scenario 3 integrating a
simultaneous increase in sewer System Development Fees (SDF) to successfully
maintain the targeted 1.50 minimum debt coverage ratio.
Assistant Town Manager Seymour advised that prior rate adjustments remain
appropriate and necessary to successfully secure project financing, maintain
mandatory operating fund balances, and ensure sustainable operations. A specific
rate adjustment of 15% was recommended for fiscal year 2026, with an opening to
evaluate potentially lower adjustments for fiscal years 2027 and 2028. Additionally,
because the current capital expenditures support a higher fee structure, adjustments
to the sewer system development fees were deemed warranted, including a projected
$500 increase for standard 3/4-inch meters. The Town Board concurred with the
recommended plan, citing an understanding that servicing debt and maintaining
financial strength and solvency are vital to implementing the utility capital plan.
Assistant Town Manager Seymour reported a benchmark comparison of Fuquay-
Varina’s utility rates with those of neighboring municipalities for a standard single-
family monthly consumption of 5,000 gallons. Under the proposed fiscal year 2026
adjustment, a typical resident's combined water and sewer bill is projected to increase
by 15%, shifting from $122.35 to $140.71 per month. This comprehensive comparison
was presented to give the Town Board clear regional context regarding how the
town's necessary infrastructure investments and adjusted rate structures align with the
utility costs of surrounding communities.
Several new public utility projects were reported to support future town development.
This infrastructure expansion includes a new 1.5-million-gallon water tank, planned for
fiscal year 2028 at the intersection of Sunset Lake Road and Highway 401, estimated
at $8.5 million. New sewer CIP lines were also presented, highlighting capacity
upgrades for the Parker Station and aged infrastructure systems—upsizing existing
lines to 24 inches—as well as the construction of a new 24-inch gravity line for the
Angier Road Interceptor.
RECESS
The Town Board recessed at 6:00pm, which included a group dinner at 7:00 pm.
RECONVENE
The Town Board reconvened at 8:30 am.
FRIDAY MORNING WORK SESSION
FM1 Parks and Greenways Recap and Look Forward - Assistant Town Manager Matthews
delivered three comprehensive presentations detailing future growth strategies,
project reprioritization, and programmatic adjustments for the Parks, Recreation, and
Cultural Resources Department (PRCRD).
In his report on future park property land acquisition, Assistant Town Manager
Matthews noted that the town's 2024 Comprehensive Systemwide Master Plan
identified a critical deficit of parkland needed to meet standard levels of service. To
resolve this gap and accommodate future population growth, he outlined six potential
land assemblages evaluated by town staff based on location, topography, size, and
utility access. Option 1, located east of Highway 401, offers a large site split that
features proximity to sewer and water but faces the potential constraint of a future 401
bypass bisecting the land. Option 2, situated in the southeast corner of the planning
area, provides an expansive opportunity for future land banking across multiple
parcels, though it currently lacks municipal water and sewer connections. Option 3
along Panther Lake Road consists of flat, undeveloped land that requires a half-mile
extension to reach a water connection. Option 4 on Bud Lipscomb Road offers a large
section of land for multi-use development adjacent to Fire Station 3, but it remains
distant from the town center and lacks utility connections. Option 5 on Dwight
Rowland Road covers a substantial property that provides easy access to utilities but is
heavily restricted by onsite streams and by future road construction that would bisect
the property. Option 6 along Lake Wheeler Road spans a significant area with strong
utility access, but it is similarly impacted by prominent water features and future road
bisections. Tracking a projected timetable toward a May 2029 park opening, Assistant
Town Manager Matthews concluded by recommending that staff engage priority
property owners and negotiate an acceptable purchase price. After discussion, the
Town Board concurred that engaging property owners was the next logical step;
however, many of the Commissioners noted they were not sold on a 3-cent or higher
property tax rate increase.
Turning to the master plan update and project prioritization, Assistant Town Manager
Matthews explained that the failure of a $60 million bond referendum in November
2023 required the department to reevaluate and reprioritize major park infrastructure
projects. While several smaller projects were successfully completed and funded
through Recreation Fee in Lieu revenues, larger capital projects required an amended
funding strategy. To address this, Assistant Town Manager Matthews introduced a
newly recommended $38.7 million Five-Year Prioritization Plan. This plan sets aside
$200,000 in FY26 for the South Park Community Center Renovation Design. In FY27,
funding shifts to the master plan and design of a future 100+ acre park for $2,000,000,
the Council Gym Renovation Design for $200,000, and the South Park Community
Center Renovation construction for $2,000,000. The plan then allocates $2,000,000
for Council Gym Renovation Construction and $300,000 for Greenway Design in
FY28, followed by $30,000,000 for the construction of the 100+ acre park in FY29, and
closes with $2,000,000 for Greenway Construction in FY30. To fund these initiatives,
Assistant Town Manager Matthews highlighted a staff recommendation to utilize a
Limited Obligation Bond over a General Obligation Bond. He noted that a Limited
Obligation Bond does not require a public election, allows for flexible project delivery
schedules, and prevents capital improvement delays. The estimated financial impact
for either debt mechanism is an adjustment of approximately 3.52 cents per $100 of
property valuation.
Assistant Town Manager Matthews presented the athletic department’s data from
2024, noting a total of 9,979 youth registrations consisting of 64.56% residents and
35.44% non-residents. He emphasized that non-resident participation adds significant
value by creating more competitive leagues, enabling brackets that would otherwise
lack the required numbers to run, and introducing external families to the town for
potential relocation. To offset part-time staff expenses and optimize cost recovery,
Assistant Town Manager Matthews presented the recommended FY26 youth sport fee
adjustments. Registration fees for baseball, softball, and basketball are recommended
to increase by $5, bringing them to $75 for residents and $105 for non-residents. Flag
football fees will also increase by $5 to a rate of $65 for residents and $95 for non-
residents. Meanwhile, fees for T-Ball, Soccer, Volleyball, Lacrosse, Cross Country, Skills
and Drills, Tiny Tots, Tackle Football, Cheer, and Dance will remain flat at their current
2024 rates. Regarding broader general recreation programming, Assistant Town
Manager Matthews recommended maintaining the existing 60/40 revenue split with
independent instructors. Under this framework, the town continues to retain 40% of
registration revenues to cover administrative overhead, while allowing flat-fee
exceptions to subsidize specialized programs for underserved, senior, or special
needs populations. The Town Board concurred with management’s recommendations
for fee changes.
FM2 Economic Development / Downtown Recap and Look Forward – Assistant Town
Manager Seymour presented a comprehensive report detailing several Economic
Development and Downtown Development project ideas. The extensive presentation
outlined strategic opportunities to revitalize the municipal core, increase foot traffic,
and expand recreational offerings for residents and visitors alike. By prioritizing
pedestrian-centric design, the proposed initiatives aim to foster a stronger sense of
community pride and identity while driving local commercial growth.
The presentation outlined immediate plans for improving downtown navigation and
visual aesthetics. Assistant Town Manager Seymour shared a proposal for Downtown
Gateway Signage consisting of well-designed monument signs featuring brick, lights,
and landscaping to reinforce the town's identity at a cost of $30,000 per sign, totaling
$60,000 for two signs. Additionally, a pedestrian downtown wayfinding study costing
$75,000 was proposed to unify the city's brand and promote local businesses,
alongside a comprehensive $150,000 Streetscape Improvement Plan designed to
stimulate retail activity by encouraging pedestrian traffic through wider sidewalks and
improved crosswalks.
To enhance pedestrian connectivity and safety, Assistant Town Manager Seymour
detailed two major mobility infrastructure proposals. A Rail Trail Feasibility Study
budgeted at $100,000 for fiscal year 2025 will explore adding an outdoor trail system
to reduce reliance on cars and attract tourists. Furthermore, a major Downtown
Tunnel Connection project, estimated to cost between $6.5 million and $7.5 million,
was introduced to connect downtown districts and improve pedestrian safety by
keeping foot traffic completely free from vehicular interaction.
Assistant Town Manager Seymour also highlighted seasonal and entertainment
attractions designed to draw residents and visitors downtown. A seasonal Downtown
Skating Rink measuring 40 feet by 100 feet was proposed, with a turnkey purchase
option priced at $400,000 (inclusive of a trailer and management equipment) or a
two-month rental option costing $175,000. This amenity is envisioned as a major
seasonal anchor capable of injecting vibrancy into the district during colder months.
The final set of capital improvements focused on civic gathering spaces and block
revitalization. This includes the Depot Streetscape Improvements, an estimated 12-
month project costing $1,250,000 to upgrade a current one-way street into an active
public space for seasonal concerts, festivals, and outdoor dining. Seymour also
proposed a new Downtown Concert/Park Venue with a total project cost of
$1,750,000, and a $1,400,000 Alleyway Project to clean up a downtown block and
provide greater connectivity.
Beyond purely recreational value, Assistant Town Manager Seymour emphasized that
these gathering spaces are critical engines for economic sustainability. A dedicated
downtown park and a transformed Depot Streetscape act as central hubs where
community members connect, directly generating spin-off traffic for neighboring
shops and restaurants. By transforming underutilized spaces like alleyways and one-
way roads, the town can create a unified, high-quality visual environment that
encourages long-term private property investment.
Assistant Town Manager Seymour reported that the total collective cost for all nine
proposed initiatives amounts to $12,685,000. This comprehensive figure represents a
structured overview of the capital investments required to fully execute the
generational vision for the downtown district. The presentation concluded by
outlining these distinct project allocations, establishing a clear financial roadmap for
subsequent council review and prioritization.
The presentation sparked energetic discussion among Town Board members, with
excitement over many of the recommendations. The Board directed management to
evaluate which recommendations can be incorporated into the budget and Five-Year
Plan without increasing the property tax rate.
FM3 Land Planning Recap and Look Forward – Assistant Town Manager Seymour delivered
a comprehensive presentation detailing the frameworks of the Town Center
Residential (TCR) Zoning District. Seymour explained that the primary intent of the
TCR zoning designation is to comfortably accommodate residents within a quarter- to
half-mile radius of downtown. The district is designed to foster a vibrant community by
offering opportunities for a diverse mix of residential types that actively support
housing, retail, and office uses.
Assistant Town Manager Seymour further reported on the inherent flexibility
introduced by the TCR zoning district into the town's urban planning. By permitting a
diverse array of housing styles, the zone establishes a smooth structural transition to
the downtown core while simultaneously creating the density required for successful
infill development. He emphasized that future infrastructure investments in these TCR
neighborhoods must be designed to encourage active living and to place strong
emphasis on public spaces.
To clarify the district's structural expectations, Assistant Town Manager Seymour
outlined the specific dimensions and standards required for various residential use
types. For standard single-family dwellings, the minimum lot size is established at
8,000 square feet with a minimum lot width of 60 feet and a maximum height of 40
feet. Row houses configured as single-family dwellings require a reduced minimum
lot size of 4,000 square feet and a 30-foot width, while single-family cottage home
developments are permitted on minimum lot sizes of 2,000 square feet with a 50-foot
width.
Assistant Town Manager Seymour continued the breakdown of residential
specifications by highlighting more intensive density options within the TCR
framework. Multi-family cottage home developments require an 8,000 square foot
minimum lot size, whereas duplex and triplex dwellings mandate a 12,000 square foot
minimum lot size with a 60-foot width. Quadplex dwellings require a 15,000 square
foot minimum lot size and a 70-foot width, townhouses must maintain a minimum
width of 18 feet, and nonresidential uses within the zone are permitted up to a
maximum height of 50 feet.
Connecting these zoning parameters to broader long-term strategies, Town Manager
Mitchell discussed the role of the TCR within the 2040 Community Vision Land Use
Plan Classifications. He noted that under this plan, existing lots may be subdivided or
redeveloped to introduce a broader spectrum of home choices, including single-
family homes, townhouses, duplexes, triplexes, quadplexes, cottage dwellings, or
accessory dwelling units. To illustrate these concepts in practice, Town Manager
Mitchell referenced local development examples, including an approved project at
498 Longfellow and a 15-foot row house project located at 406 Cherry Street.
Following the presentation, the Town Board held a significant discussion. Ultimately,
the Board decided that it made sense to continue allowing TCR zoning as an option in
the Town’s development code.
The second major focus of Assistant Town Manager Seymour’s report shifted to the
town's Traffic Calming Draft Policy, which may serve as a component of the 2040
Comprehensive Transportation Plan. He explicitly clarified that this draft policy is
intended solely for residential areas. For a roadway to qualify for traffic calming
improvements under the draft policy, Assistant Town Manager Seymour noted it must
be a town-maintained road consisting of no more than two lanes, experience routine
speeding documented at more than 9 MPH over the limit and maintain a daily traffic
volume of fewer than 4,000 vehicles.
Assistant Town Manager Seymour detailed the final criteria necessary for a street to
secure traffic calming interventions, noting that neighborhoods must execute two
Neighborhood Awareness Campaigns that achieve a 75% agreement threshold.
Furthermore, he noted that the targeted street cannot serve as a primary route for
emergency services. Once these baseline thresholds are met, the Town Engineering
Department conducts a formal Traffic Engineering Study to analyze existing roadways
and evaluate potential low-impact, low-cost solutions, such as signage and police
radar, or high-impact, high-cost measures, such as roundabouts and median
installations.
Assistant Town Manager Seymour delivered the official management
recommendations regarding the funding and execution of these traffic safety projects.
He stated that town staff will assess individual project needs on a case-by-case basis to
determine whether they are necessary. For established subdivisions, Assistant Town
Manager Seymour recommended that the local Homeowners Association or the
neighborhood itself assume the financial responsibility for the improvements, whereas
for new developments, any warranted traffic-calming measures should be fully paid
for by the developer as an explicit condition of project approval.
The Town Board discussed traffic calming and acknowledged the challenges. The
Town Board concurred that staff should continue evaluating options for traffic calming
and requested additional information on how neighboring communities handle the
matter.
The Town Board recessed at 12:15 pm for a lunch break and returned at 2:00 pm for
the afternoon work session.
FRIDAY AFTERNOON WORK SESSION
FA1 Public Safety Look Forward – Assistant Town Manager Matthews presented a regional
fire service area analysis evaluating response coverage and optimal station
positioning for Fuquay-Varina. He highlighted current service gaps, noting properties
located five or more miles from a fire station that fall entirely within a fire district. To
address these vulnerabilities, Assistant Town Manager Matthews outlined two
potential restructuring options based on the common assumptions of closing station
FV #3 and establishing a new Fuquay station on NC 55 near Hidden Valley. Assistant
Town Manager Matthews noted that Option #1, which places a new county station at
the NC 42/Rock Service Station location, resolves the original coverage gaps but
inadvertently creates new problem areas off Old Stage Road near the county line.
Conversely, he reported that Option #2 relocates the county station to NC 42 at
Barber Bridge Road, successfully eliminating the new problem areas introduced by
Option #1 while reducing the overall impact on the original coverage gaps.
The Town Board concurred that it did not want response coverage to fall short of an
industry standard, was eager to receive an ISO 1 Rating, and recognized that response
time and station location are major components of the rating model. The Board
directed management to begin planning, in coordination with Wake County, for the
relocation of station #3 and the construction of a fifth station within the next five years.
Turning to municipal public safety, Assistant Town Manager Matthews detailed a
comprehensive five-year plan for the Fuquay-Varina Police Department to address
rapid community growth and mounting operational demands. Matthews noted that
the town’s population surged to 46,907 in 2024—marking a 35.78% increase since
2020—and is projected to continue growing at an annual rate of 7.05%. This expansion
has brought higher commuter traffic volumes on major routes like US 401 and NC 55,
alongside rising annual calls for service and traffic accidents. Assistant Town Manager
Matthews demonstrated that the department's existing five-year plan would cause the
officer-to-resident ratio to steadily decline from 1.66 to 1.47 per 1,000 residents by FY
29-30, falling below the national standard of 1.6 to 2.2 officers per 1,000 residents. To
maintain a stable 1.6 ratio, Assistant Town Manager Matthews presented an adjusted
staffing model showing the need to increase sworn personnel from 78 to 107 over the
next five years, allocating future additions to support field operations, traffic
enforcement, and criminal investigations.
The Town Board concurred that maintaining industry-standard staffing in the police
and fire departments will be important as the town continues to grow, and directed
management to plan accordingly within operating budgets and long-range plans.
To immediately balance workloads and streamline core operations, Assistant Town
Manager Matthews proposed a restructured organizational chart for FY 25-26. This
tactical adjustment involves converting a sworn officer position into a civilian
Telecommunications Supervisor to oversee the communications center, adding a
Criminal Investigations Division Supervisor, and introducing a new Field Operations
Lieutenant to manage the Traffic and K-9 Units. Assistant Town Manager Matthews
addressed severe facility constraints, reporting that the current police department
building is operating at or near maximum capacity. Matthews concluded the
presentation by stating that a feasibility study is currently underway to evaluate spatial
solutions for incoming personnel, including expanding existing buildings on the site
at North Judd Parkway and Old Honeycutt Road, or building and leasing alternative
town-owned properties.
FA2 Goal Setting and Vision Work – Town Manager Mitchell led the Town Board through a
comprehensive vision and idea generation exercise designed to shape the
community's future landscape and prioritize upcoming projects. This strategic session
served as a collaborative framework for leadership to pitch, evaluate, and rank
innovative concepts aimed at long-range development. Town Manager Mitchell
encouraged the Board to think creatively and “outside the box”, advising that no idea
was too crazy. He stated that he wanted to the Board to think about unique and
innovative ways to set Fuquay-Varina apart in the future from other nearby
communities. By engaging in this exercise, the Board was able to weigh various
proposals against the municipality's collective goals. The scoring system used during
the session assigned values to each concept based on board member feedback, with
higher numbers indicating greater support.
Through this collaborative process, a downtown boutique hotel emerged as the clear
top priority, securing the highest level of support with a score of 6. Several other
concepts showed strong alignment among the leadership, with a children's museum,
an event/conference center, and a themed putt-putt course each receiving a score of
3. An ice Skating rink, a Town Commons signature park, and a Downtown trolley
garnered moderate backing with scores of 2 each. Rounding out the list, several
initiatives received a baseline score of 1, including an amphitheater, an aquatics
facility, a small airport, a driving range, an expanded Arts District, a food hall, making
downtown more bike and scooter friendly, a themed museum, a stocked fishing pond,
and a drive-in theater.
Town Manager Mitchell explained that the intrinsic value of creating a unified vision
and cultivating a list of long-range ideas is that it provides a clear, strategic roadmap
for making the town a better community. By proactively mapping out these initiatives,
the Board ensures that future growth is intentional, sustainable, and reflective of
community needs rather than reactionary. Furthermore, this forward-thinking
approach has a proven track record of success for the municipality. The Town Board
went through a similar exercise ten years earlier, which directly led to many of the
foundational successes and amenities the Town benefits from today. Continuing this
tradition of structured visioning allows current leadership to build upon past
achievements and lay the groundwork for the next generation of community
milestones.
FA3 Wrap-Up – Strategic Plan Goal and Initiative Setting – Town Manager Mitchell advised
that an updated Strategic Plan would be presented for Town Board consideration and
adoption along with the proposed FY 25 budget and Five-Year Plan.
BOARD MEMBER COMMENTS
Mayor Massengill extended his appreciation to the Town Board members for their active
engagement and valuable input throughout the recent Board retreat. He highlighted the
collaborative efforts that foster a productive environment for discussion and decision-making.
Additionally, he recognized the management team for their dedication and thorough
preparation of the subject matter, which played a crucial role in facilitating the retreat's
objectives and ensuring a comprehensive understanding of the topics addressed.
All Town Board members strongly agreed with the mayor's remarks on the management
team’s dedication. They specifically appreciated the extensive effort that went into preparing
and delivering a substantial volume of information within a challenging timeframe. The Town
Board members unanimously recognized that the strategic planning retreat was not only
highly productive but also carefully organized, allowing for meaningful discussions and the
development of clear strategic objectives for the community’s future.
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