Parks & Recreation Commission Meeting
Regular MeetingGalt, CA · October 10, 2018
Minutes
CITY OF GALT
MINUTES
PARKS & RECREATION COMMISSION MEETING
COMMUNITY CONFERENCE ROOM
380 CIVIC DR., GALT CA 95632
October 10, 2018 AT 7:00 P.M.
Chairperson: Joe Bitondo
Commission: Angela DaPrato, Kelly Keagy, Chris Smith, Janice Williams
1. CALL MEETING TO ORDER at 7:00 p.m.
2. ROLL CALL:
a. Commissioners Present: Bitondo, Smith, DaPrato
b. Commissioners Absent: Keagy, Williams
3. CHANGES TO THE ORDER OF AGENDA
a. New Business, Commissioners approved changing the order of the
agenda as follows:
a. Digital Free Billboard
b. Impact Fees
c. National Fitness Equipment and Grant
4. PUBLIC COMMENT: Under Government Code Section 54954.3, members of the
public may address the commission on non-agenda items. Speakers may also
address the commission on any agenda item during consideration of the
item. Speakers shall restrict their comments to issues that are within the subject
matter jurisdiction of the commission and limit comments to a maximum of five (5)
minutes. Please fill out a speaker sheet located on the table inside the entrances
to the council chambers and forward the completed speaker sheet to the
commission secretary. Please state your name and city of residence prior to
making your comments.
5. ACCEPTANCE OF MINUTES FOR THE MEETING OF AUGUST 8, 2018
a. Minutes of the Meeting of August 8, 2018. Commissioner Smith made a
motion to approve the minutes as written. Commissioner DaPrato second
the motion. All in favor. Minutes were approved.
6. PRESENTATIONS
7. OLD BUSINESS
a. Community Park Play Structure Project Update
1. Director Solis informed the Commissioners that the Community
Park Play Structure was installed completely to include the swings,
swirls and two chess board tables. Will install two benches and the
project will be complete.
GALT PARKS AND RECREATION COMMISSION AGENDA
MEETING OF OCTOBER 10, 2018
Page 2
8. NEW BUSINESS
a. Digital Freeway Billboard
1. Community Development Director Erias explained the General
Plan Amendment and the Re-zone and Zoning Text Amendment to
the Galt Municipal Code to allow the city to put a Digital Billboard
sign at 500 Fairway Drive.
2. Terra Realty Advisors, Inc. was selected to evaluate locations in
the City for a digital billboard. Their report indicates that the City
could expect to receive a range of $50k-$100k annually by leasing
property to a sign company. Director Solis made the point that due
to AB 3773 requirements all rent revenue must go to Fund 006.
3. Director Erias asked the Parks & Recreation Commission to
recommend that the City Council approve the General Plan
Amendment and introduce the ordinance approving the Re-Zone
and Zoning Text Amendment for the purposes of placing a digital
billboard at 500 Fairway Drive.
4. Commissioner DaPrato made a motion to move forward with the
recommendation outlined to the commission and to consider the
high school district and elementary school district receive a portion
of the revenue.
5. Commissioner Bitondo agreed with the need for a billboard, it
makes business sense to him.
6. Director Solis endorses the recommendation from Director Erias to
issue a Request for Proposal to sign companies.
7. Commissioner Smith asked if there will be input on the design of
the billboard. Director Erias confirmed there will be public hearings
at the Planning Commission and City Council.
8. Commissioner Smith made a second to the motion. All in favor.
Recommendation approved.
b. Impact Fees
1. Director Erias explained how impact fees are collected and that
they can only be used for acquiring park land, park improvements
and developing new neighborhood parks or community parks.
2. Maintenance of parks with impact fees is not allowed by state law.
c. National Fitness Equipment and Grant
1. Received the grant the $30,000 from National Fitness Campaign.
2. Based on the original telephone conference, it was thought that the
total for the project would be $120,000. It will be closer to
$150,000. The City would have to come up with $120,000 to install
this facility not the $90,000 we originally understood it to be.
3. Two proposed sites will be brought back to the next meeting by
Director Solis.
4. To be tabled until next month.
GALT PARKS AND RECREATION COMMISSION AGENDA
MEETING OF OCTOBER 10, 2018
Page 3
9. UPCOMING COUNCIL AGENDA ITEMS
a. EBT Market Fee – 10/16
10. UPCOMING EVENTS
a. Galt Sunrise Rotary Galtoberfest – 10/27
b. Lighting of the Night – 12/1/18
c. Winter Bird Festival – 2/2/19
11. STAFF COMMENTS None
12. COMMISSIONERS REPORTS/COMMENTS
a. Commissioner Bitondo – Will be contacting Galt Youth Baseball to go to
Community Park to practice.
b. Commissioner DaPrato – Wished Parks & Recreation good luck with the
upcoming basketball season and stated she was grateful for the program.
c. Commissioner Keagy – Not present
d. Commissioner Smith – Asked if there was any dialog for Christmas
decorations around town. Director Solis explained that we had a bare bones
budget and will not be purchasing additional decorations this year. Lincoln
Way and C Street and C Street and Civic Drive will be decorated.
e. Commissioner Williams – Not present
13. ADJOURNMENT at 8:06 p.m.
ARMANDO SOLIS, PARKS AND RECREATION DIRECTOR: The agenda for this
Parks and Recreation Commission meeting was posted in the following listed sites
before 5:00 p.m. on the Friday preceding the meeting.
1. City Hall, 380 Civic Drive
2. U.S. Post Office, 600 N. Lincoln Way
3. Galt Parks and Recreation Department, 610 Chabolla Avenue
Agenda
CITY OF GALT
AGENDA
PARKS & RECREATION COMMISSION MEETING
CITY HALL COUNCIL CHAMBERS
380 CIVIC DR., GALT CA 95632
October 10, 2018 AT 7:00 P.M.
Chairperson: Joe Bitondo
Commission: Angela DaPrato, Kelly Keagy, Chris Smith, Janice Williams
1. CALL MEETING TO ORDER
2. ROLL CALL:
a. Commissioners Present:
b. Commissioners Absent:
3. CHANGES TO THE ORDER OF AGENDA
4. PUBLIC COMMENT: Under Government Code Section 54954.3, members of the
public may address the commission on non-agenda items. Speakers may also
address the commission on any agenda item during consideration of the
item. Speakers shall restrict their comments to issues that are within the subject
matter jurisdiction of the commission and limit comments to a maximum of five (5)
minutes. Please fill out a speaker sheet located on the table inside the entrances
to the council chambers and forward the completed speaker sheet to the
commission secretary. Please state your name and city of residence prior to
making your comments.
5. ACCEPTANCE OF MINUTES FOR THE MEETING OF AUGUST 8, 2018
a. Minutes of the Meeting of August 8, 2018.
6. PRESENTATIONS
7. OLD BUSINESS
a. Community Park Play Structure Project Update
8. NEW BUSINESS
a. Impact Fees
b. National Fitness Equipment and Grant
c. Digital Freeway Billboard
9. UPCOMING COUNCIL AGENDA ITEMS
a. EBT Market Fee – 10/16
10. UPCOMING EVENTS
a. Galt Sunrise Rotary Galtoberfest – 10/27
b. Lighting of the Night – 12/1/18
c. Winter Bird Festival – 2/2/19
GALT PARKS AND RECREATION COMMISSION AGENDA
MEETING OF OCTOBER 10, 2018
Page 2
11. STAFF COMMENTS
12. COMMISSIONERS REPORTS/COMMENTS
a. Commissioner Bitondo
b. Commissioner DaPrato
c. Commissioner Keagy
d. Commissioner Smith
e. Commissioner Williams
13. ADJOURNMENT
ARMANDO SOLIS, PARKS AND RECREATION DIRECTOR: The agenda for this
Parks and Recreation Commission meeting was posted in the following listed sites
before 5:00 p.m. on the Friday preceding the meeting.
1. City Hall, 380 Civic Drive
2. U.S. Post Office, 600 N. Lincoln Way
3. Galt Parks and Recreation Department, 610 Chabolla Avenue
2 0 19
N AT I O N A L F I T N E S S C A M PA I G N
200 CITIES
crowd funding
NATIONAL FITNESS CAMPAIGN is building the worlds best outdoor gym network across America.
Our mission is to make best in class fitness programs free and accessible to communities everywhere, as
partner communities add Fitness Courts to healthy pedestrian infrastructure in cities across the country.
In 2018, the Campaign is building Digital Fitness Courts in 100 cities, bringing its program to public spaces
in 35 states. Mayors and civic leaders have joined as partners and raised more than $15,000,000 in the new
Campaign’s first year. This movement is building onto NFC’s original 1980’s campaign with Wells Fargo Bank
which reached over 4,000 cities across 3 countries.
Digital training content flows through audio and video guides on the Fitness Court App, empowering NFC
Ambassadors to bring fitness programing to millions.
NFC’s goal is bringing the campaign to thousands of cities, disrupting fitness networks and making world
class fitness free for all.
QUALIFIED CITIES WILL RECEIVE $30,000 DOLLARS IN GRANT FUNDING
SUPPORTING SPONSORS
NATIONAL FITNESS CAMPAIGN : BUILDING PARTNERS IN FITNESS
National Fitness Campaign excels in supporting cities in the proper design, funding and activation of healthy
infrastructure. Our team assists qualified cities in joining an evolving campaign offering free programing, classes
and challenges to encourage adults of all ages to live well as they enjoy outdoor fit activities.
Our goal is to neutralize back-end health care by investing in front-end wellness. Our partner network is building
across America to include cities and sponsors everywhere, making fitness fun, accessible and free for everyone!
PARTICIPATING COMMUNITIES
Over 100 partners nationwide in the 2018 Campaign
2019 PROGRAM OVERVIEW 2019
NATIONAL FITNESS CAMPAIGN
200 CITIES
FITNESS COURT
THE BEST OUTDOOR GYM IN THE WORLD
World class bodyweight circuit training system
Adults of all ages and abilities
Made in the U.S.A.
Sports flooring
F I TNES S C OURT A PP
Digital community fitness platform
NEW FOR 2019 PARTNERS
Advanced activation toolkit and community support system
DIGITAL TRAINING LAUNCHES ON THE APPLE WATCH
FITNESS COU RT C L AS S ES R EG IONA L TRA INING CA MP S CH ALLENGE SE R I E S
PARTNERSHIP IN THE CAMPAIGN 2019
NATIONAL FITNESS CAMPAIGN
200 CITIES
This year, NFC is inviting 200 cities to join the 2019 Campaign, bringing our partnership network to over 300 cities nationwide.
This year, Qualifying cities will receive $30,000 in National Grant Funding toward the program.
NFC partners with qualified cities who demonstrate alignment with the Campaign’s values and requirements, shown below.
01 H E A LT H Y L I V I N G I S A P R I O R I T Y
02 SELECT AN ACTIVE, VISIBLE, ICONIC COMMUNITY SITE
03 D E V E L O P F U N D I N G S U P P O R T T O B U I L D T H E PA R T N E R S H I P
04 ADOPT THE PROJECT AND CONFIRM STEPS AND TIMING
AP P LY FOR PART N E R S H IP AN D F U NDI NG
Cities who align with the Campaign will qualify by submitting a grant application for $30,000 aided by NFC
Staff. This application will illustrate smart pedestrian infrastructure design and planning, matching funding, city
leadership support and council adoption for consideration.
PROGRAM FU N DIN G
Once awarded the Partnership, NFC works with you to develop the remaining funding for the program. A
minimum matching contribution from the city of $45,000 is recommended by NFC.
TOTAL FUNDING REQUIRED: $120,000 + INSTALLATION
NAT I ONAL
CITY CO M M U NI T Y (var ies) SPONSORS + I NSTALLATIO N
$90,000 $30,000 (VARIES)
F I T NESS SE ASON® IS HERE
NFC Partnership and Activation Toolkit and Support System
2019
NATIONAL FITNESS CAMPAIGN
200 CITIES
P HASE 1: LAU N CH
Partnership in the Campaign includes full support on
marketing, promoting and activating the Fitness Court
in your community. National and statewide feature
media, press releases, custom storytelling, social media
support and opening day kits - it’s all included!
The Fitness Court Training Camp - a unique community
launch event - kicks off your program.
PHASE 2: E NGAGE M E NT
Once launched, the Campaign builds a healthy
community. The Fitness Court App delivers
programs and training to users, while group
classes, ambassador training sessions and more
activate the program.
For 2019, the Campaign invites ambassadors
from each city to 18 regional training camps to
get certified, learn tools, share programs, build
community awareness, and use.
P H AS E 3: CH ALLEN G ES
The season culminates with local, regional and
National challenges, engaging residents and
celebrating the healthy lifestyles built over the year.
There is something for everyone, from competitive
challenges which allow qualification for national
events, to celebrations, games and more.
F I T N E S S C O U R T A P P : T H E D I G I TA L C O M M U N I T Y F I T N E S S S YS T E M F O R T H E 2 1 S T C E N T U RY
The all-new Fitness Court App for IOS and Android is
a free coach in your pocket. Delivering audio guides,
video guides and programs, the app is constantly
updated with the latest and greatest content form NFC
Headquarters in San Francisco. Content is delivered for
both individual and group use on the Fitness Court.
Not only is it a world class digital training system,
the Fitness Court App is the ultimate companion for
building community around healthy living.
F I T N ES S CO U RT REDEFINING INFRASTRUCTURE IN A M E R ICA
BUI LD CON SE N SUS. SHAR E T HE VIDEO !
THE 2019 CAMPAIGN VIDEO IS A 3 MINUTE SUMMARY OF THE CAMPAIGN. BE SURE TO WATCH AND SHARE!
3 M I N U T E S TO FR E E FI T NE S S .
WATCH HERE :
FITN E SSCO U RT.CO M / 20 1 9 - ca m p aign
201 9
NATIONAL FITNESS CAMPAIGN
200 CITIES
2019 PROGRAM DETAILS - CAMPAIGN SPECIFICATIONS 2019
NATIONAL FITNESS CAMPAIGN
200 CITIES
Fitness Court®
The Fitness Court® is a 32’x35’ outdoor bodyweight circuit training system (see following page for full overview and details)
Fitness Court® Description:
• 32’x35’ outdoor bodyweight circuit training system with the following components:
• Seven station circuit training system providing full-body workout modules
• Fitness Court body-weight training wall measuring 32’W x 2’D x 6’ H with custom wall graphics
• Thirty pieces of body-weight training equipment (Fitness Elements) for simultaneous use by 28 users at one
time. Fitness Elements are anchored and grouped within seven stations.
• Bolts, attachments and anchors required for installation
Specifications:
• All structural components are made from high-grade carbon steel
• Structural components receive high-grade powder coating
• All cladding (skins) made from high-grade aluminum and powder coated
• Lunge steps coated with polyurethane foam
• Plyometric boxes are capped with a color coded EPDM rubber surface
• Graphics and signage printed with anti-graffiti over-lamination material
• All deck anchors are mounted into an epoxy solution for seismic movement
• Bend stations are padded for comfort with memory foam and covered with mold and tear resistant fabric
2019 Fitness Campaign Ecosystem®
The Fitness Campaign Ecosystem is a collection of resources and services designed to activate, encourage and
strengthen public participation in free outdoor fitness activities.
Campaign Program Includes:
Promotions and Marketing Package
• 2019 National promotions including city partners
• Customized 2019 Campaign Web story and press release featuring city partners
• 2019 Social Media activation and promotion campaign featuring city partners
Fitness Court Mobile App
IOS/ Android App teaching proper use, routines and challenges to the public - free for all users
• Learn: Video guides delivering workouts and teaching programs on the Fitness Court
• Train: Audio guides delivering a digitally aided coach in the pocket for users
• Challenge: Full Challenge tool allowing users to take and score the Fitness Court Challenge
Apple Watch App
• Fitness Court Audio Guides delivered through the Apple Watch to residents on the Fitness Court.
Localized Promotional Materials
• Opening Day Launch Kit: NFC swag items, prizes for challenges, custom promotional flyers, event guidance
2019 Fitness Season®
• Fitness Court Classes (video guides)
• 18 Regional Training Camps for Community Ambassadors
• Fitness Court Challenge Series
Meeting Date: October 10, 2018
Parks & Recreation
Commission
Agenda Report
FROM: Chris Erias, Community Development Director
SUBJECT GENERAL PLAN AMENDMENT, REZONE AND ZONING TEXT
AMENDMENT TO ALLOW A DIGITAL FREEWAY SIGN AT 500
FAIRWAY DRIVE
RECOMMENDATION
1. Recommend that the City Council approve the resolution approving the proposed amendment to
the City’s General Plan land use map; and
2. Recommend that the City Council introduce the ordinance approving the proposed rezone for 500
Fairway Drive and amending Galt Municipal Code Chapter 18.
DISCUSSION
SEPTEMBER 13, 2018 PLANNING COMMISSION MEETING
The proposed billboard at 500 Fairway Drive was presented to the Planning Commission on September
13, 2018. Following public testimony and robust debate, the Planning Commission continued the item
to the next regular meeting on October 11, 2018.
The following amendments to the ordinance were suggested.
• Increase the 1000’ CalTrans requirement so that future signs are further apart
• Possibly limit the number of electronic billboard signs within City limits to two (2) signs
Since there was no consensus the ordinance presented by staff remains unchanged. The Planning
Commission can vote to make revisions.
The following recommendations were provided to staff for inclusion on the Request for Proposal (RFP).
• Set aside a certain percentage of advertising to be available only to local businesses
• Change the wording in the RFP from “can” to “ must” in regards to recouping the initial costs of
the analysis and related services provided by Terra Realty Advisors
Staff is concerned that providing specific requirements in the RFP can limit the number of companies
bidding on the proposed sign. Consequently, staff recommends negotiating items with the selected
company rather including in the RFP.
PARKS & RECREATION COMMISSION PAGE 2 OF 10
BILLBOARD GPA, REZONE & ZONING TEXT AMENDMENT OCTOBER 10, 2018
The Planning Commission also requested data regarding the impact of billboards to local businesses
based on comments received from public testimony. It was stated that a billboard will negatively
impact local business signs. Staff could not locate data indicating billboards impact local businesses.
However, staff has provided photos showing billboards paired with other business signs. See below.
PARKS & RECREATION COMMISSION PAGE 3 OF 10
BILLBOARD GPA, REZONE & ZONING TEXT AMENDMENT OCTOBER 10, 2018
The Planning Commission also requested that all revenue generated from the billboard stay in the Parks
& Recreation budget. The Planning Division and the Planning Commission do not have budget
authority for Parks & Recreation. However, we can inform the City Council of the Planning
Commission recommendation.
As part of the public testimony, a member of the public recommended that the proposed billboard
project be presented to the Parks & Recreation Commission. The project is scheduled for the Parks &
Recreation Commission on October 10, 2018.
See remainder of the Staff Report for other project details.
BACKGROUND
At its meeting on June 19, 2018, the City Council authorized staff to enter into a contract with Terra
Realty Advisors, Inc. to prepare and distribute a Request for Proposals (RFP) for the purposes of
selecting a sign company to enter into a lease agreement with the City to construct and operate a digital
billboard at 500 Fairway Drive.
A recently completed study (Billboard Sign Assessment Attachment 1) showed that the City could
benefit from the installation of a billboard at 500 Fairway Drive. The study analyzed three sites along
Highway 99. The sites along Highway 99 included Twin Cities, Camellia Way and 500 Fairway Drive
(two parcels). The purpose of the study was to determine the feasibility of installing a billboard (digital
freeway) sign.
The study concluded that the Twin Cities and Camellia Way sites were not favorable for a digital
freeway oriented sign. The study further concluded that the City owned property at 500 Fairway Drive
was potentially a good location for installing a digital freeway sign. See location map below.
PARKS & RECREATION COMMISSION PAGE 4 OF 10
BILLBOARD GPA, REZONE & ZONING TEXT AMENDMENT OCTOBER 10, 2018
The 500 Fairway Drive site is comprised of two parcels owned by the City and used for Galt Market
parking. A static billboard was located on the site but was removed in 2008.
The study showed that the property has good freeway visibility with vehicle trips of approximately
79,000 cars per day. The potential income generated from the digital freeway sign is projected between
$50,000 and $100,000 per year. A static billboard could generate $35 - $50,000 per year. The City
generated income from the static billboard that was previously located on the site.
Since the June 19, 2018, City Council approval, staff has entered into a contract with Terra Realty
Advisors Inc., to begin the process of issuing an RFP for the construction and operation of a digital
billboard. In order to solicit responses from billboard operators, and to permit the installation and
operation of the billboard, the following entitlements are required:
1. General Plan Amendment (GPA): Changing the land use designation from Public/Quasi Public
(PQ) to Commercial (C).
2. Rezone: Changing the zoning from PQ to Highway Commercial (HC)
3. Zoning Text Amendment: Amending Galt Municipal Code (GMC) Section 18.56 to allow for
billboards in the HC zone and provide standards and regulations for billboards.
It should be noted that the GPA, rezone and zoning text amendment request does NOT include the
construction and operation of a billboard sign. Any and all billboard construction and operation will be
a separate project and will come before the Planning Commission and City Council at separate, publicly
noticed hearings.
ANALYSIS
General Plan Amendment
As described above, the project includes an amendment to the City’s 2030 General Plan Land Use Map to
change the current PQ land use to C. See the figure below, for a diagram showing the proposed changes.
The GPA is consistent with GMC Section 18.68.160, Amendment to the General Plan. See Findings
following this page for an analysis.
PARKS & RECREATION COMMISSION PAGE 5 OF 10
BILLBOARD GPA, REZONE & ZONING TEXT AMENDMENT OCTOBER 10, 2018
General Plan Findings
Pursuant to Municipal Code Section 18.68.160 (E), an amendment to the General Plan may be adopted
only if the following findings are made:
FINDING: The proposed amendment is internally consistent with the General Plan;
DISCUSSION: The project is consistent with the City’s 2030 General Plan; specifically Policy LU-1.7:
Fiscal Balance, which states The City shall designate land for development consistent with the needs of
the community and consistent with its efforts to maintain a positive fiscal balance for the City. The City
can financially benefit from amending the General Plan land use designation of 500 Fairway Drive from
PQ to C and leasing a portion of the property to a billboard operator. Refer to the Fiscal Impact section
of this report for a more detailed discussion on the financial benefit to the City.
The proposed amendment is also consistent with Policy PFS-8.5: Parks and Recreation Funding. The
City shall continue to explore sources of parks and recreation funding. As mentioned in the Fiscal
Impact section, revenue generated from leasing all or a portion of the City property at 500 Fairway
Drive will directly benefit the Parks and Recreation 06 fund.
In addition, the project is consistent with General Plan Policy PFS-8.6: Galt Market Revenue, which
states that the City shall continue to seek ways to increase revenue from Galt Market for parks and
recreation funding. The property at 500 Fairway Drive is part of the Galt Market operation providing
parking to market customers. As mentioned previously, revenue generated from leasing the property
will increase revenue from the Galt Market for parks and recreation funding.
FINDING: The public necessity, convenience, and general welfare require or clearly permit the adoption
of the proposed amendment;
PARKS & RECREATION COMMISSION PAGE 6 OF 10
BILLBOARD GPA, REZONE & ZONING TEXT AMENDMENT OCTOBER 10, 2018
DISCUSSION: The adoption of the proposed general plan amendment allows for the public necessity,
convenience, and general welfare. The revenue generated from leasing the land will provide more funds
to the Parks & Recreation Department. The additional funds can be used to provide more services to
citizens of Galt thereby providing for the public necessity, convenience, and general welfare.
Rezone
The project also requires a rezone of the site from PQ to HC. See the figure below for a map showing
the rezone request.
Rezone Findings
Pursuant to Municipal Code Section 18.68.150, the Planning Commission may recommend and the City
Council may approve an application for an amendment to this Development Code or the official Zoning
Map if it finds all of the following:
FINDING: The proposed amendment is in conformance with the General Plan and any applicable
specific plan;
DISCUSSION: The project is consistent with the City’s 2030 General Plan. Please refer to the General
Plan Amendment Section above for a discussion on General Plan consistency. The project is not
located in a specific plan area.
FINDING: The public necessity, convenience, and general welfare require or clearly permit the adoption
of the proposed amendment;
DISCUSSION: The public necessity, convenience, and general welfare require or clearly permit the
adoption of the proposed amendment. As noted above, the additional funds can be used to provide
more services to citizens of Galt thereby providing for the public necessity, convenience, and general
welfare.
PARKS & RECREATION COMMISSION PAGE 7 OF 10
BILLBOARD GPA, REZONE & ZONING TEXT AMENDMENT OCTOBER 10, 2018
Zoning Text Amendment
The proposed amendment to GMC Section 18.56 is to allow billboard signs in the HC zone with
regulations and standards. The regulations and standards will provide the City with the ability to limit
the proliferation of billboards. Please refer to the attached proposed ordinance for all amendments.
Additions to the code are shown in underline. There were no deletions.
The standards and regulations include, but are not limited to, the following:
• 200 feet distance from residential
• 1,000 feet distance from digital billboards, 500 feet distance from static billboards
• 672 square feet, 14 feet x 48 feet, maximum sign face
• Not located in a Caltrans Designated Landscape Freeway
Based on the criteria above, and poor freeway visibility with some HC zone property, future billboards,
not including 500 Fairway Drive, will be limited to the middle portion of the commercial site between
Simmerhorn and Boessow Roads. The City further regulates billboards by requiring a Development
Agreement with the City and the billboard operator.
See map below showing Caltrans landscape districts shown in red. Billboards are not allowed in a
Caltrans Designated Landscape Freeway.
PARKS & RECREATION COMMISSION PAGE 8 OF 10
BILLBOARD GPA, REZONE & ZONING TEXT AMENDMENT OCTOBER 10, 2018
PARKS & RECREATION COMMISSION PAGE 9 OF 10
BILLBOARD GPA, REZONE & ZONING TEXT AMENDMENT OCTOBER 10, 2018
FISCAL IMPACT
There is a direct fiscal benefit to the City estimated between $50,000 and $100,000 per year to the Parks
& Recreation 06 fund. The Billboard Sign Assessment showed the potential of $100,000 per year by
partnering with a sign company for lease of the City property.
The City could also indirectly benefit from the sign by providing additional advertising space
opportunities for local vendors which could direct vehicles from the freeway to City commercial
services like hotels, gas stations and restaurants. The City would benefit by the increase in sales tax. In
addition, the Galt Market would stop using other digital freeway signs and foresees using the $4,000
savings for other advertising which could increase Market sales.
The cost of the Billboard Sign Assessment ($4,500) and the cost of the RFP Services ($10,500) total
$15,000 and can be recouped by adding it into the structure of the RFP as a reimbursable cost paid by
the sign company. If the City does not enter into an agreement with a sign company, the cost to the City
for this project would be $15,000. The costs associated with the study and contract are paid from the
Parks & Recreation 06 fund.
ENVIRONMENTAL STATUS
The proposed project is exempt from environmental review pursuant to the California Environmental
Quality Act (CEQA) Guidelines section 15305 and 15301.
Section 15305, Minor alterations in land use, states that minor alterations in land use limitations in
areas with an average slope of less than 20%, which do not result in any changes in land use or density,
including but not limited to: (a) Minor lot line adjustments, side yard, and set back variances not
resulting in the creation of any new parcel.” The proposed GPA and rezone results in a minor alteration
in land use limitations for the subject parcels. On-site slopes for both parcels are under 20%. The
proposed GPA and rezone does not result in the creation of a new parcel, and does not result in any
changes in the current use and/or density. The property is currently used as a parking lot for the Galt
Market, and a static billboard was formally located on the site. There are no proposed changes to the
parking lot use. A surface parking lot is an approved use in the PQ and HC zones.
Section 15301, Existing Facilities, consists of the operation, repair, maintenance, permitting, leasing,
licensing, or minor alteration of existing public or private structures, facilities, mechanical equipment,
or topographical features, involving negligible or no expansion of use beyond that existing at the time of
the lead agency's determination. The proposed amendments to GMC Chapter 18.56 does not result in
expansion of use it only involves the permitting of billboards in the HC zone. In addition, the
construction and operation of a new billboard will require separate CEQA review. Thus, the proposed
project is exempt from further environmental review.
PARKS & RECREATION COMMISSION PAGE 10 OF 10
BILLBOARD GPA, REZONE & ZONING TEXT AMENDMENT OCTOBER 10, 2018
ATTACHMENTS
Resolution
Ordinance
Attachment 1 Billboard Sign Assessment
RESOLUTION NO. 2018-____
RESOLUTION OF THE CITY COUNCIL OF THE
CITY OF GALT, CALIFORNIA, APPROVING THE PROPOSED AMENDMENT TO
THE GALT GENERAL PLAN LAND USE MAP FOR 500 FAIRWAY DRIVE
WHEREAS, the City Council of the City of Galt adopted the City's current General Plan on
April 7, 2009 and certified the Final Environmental Impact Report for the General Plan by adopting
Resolution No. 2009-28, herein incorporated by reference, providing a basis of project approval;
and
WHEREAS, the City Council of the City of Galt approved a resolution on June 19, 2018
authorizing staff to enter into a contract with Terra Realty Advisors, Inc. to prepare and
distribute a Request for Proposals (RFP) for the purposes of selecting a sign company to enter
into a lease agreement with the City to construct and operate a digital billboard at 500 Fairway
Drive; and
WHEREAS, the California Department of Transportation (Caltrans) requires permits to
operate billboards along freeways and as part of said permit requires billboards to operate on
commercially zoned land; and
WHEREAS, the subject site, 500 Fairway Drive, has a Public/Quasi Public (PQ) land use
designation and PQ zoning; and
WHEREAS, in order to provide for the commercial zoning the land use will change to from
PQ to Commercial (C); and
WHEREAS, the General Plan Amendment will modify the district boundaries of the
General Plan Land Use Maps in accordance with Exhibits A; and
WHEREAS, the City of Galt held a public hearing on the proposed General Plan
Amendment, by the Planning Commission, on September 13, 2018 and October 11, 2018; and
WHEREAS, the City of Galt held a public hearing on the proposed General Plan
Amendment, by the City Council, on November; and
WHEREAS, the Planning Commission considered documentary and oral evidence
submitted at the public hearing on September 13, 2018 and October 11, 2018, and recommended
approval of the General Plan Amendment to the City Council.
NOW, THEREFORE, BE IT RESOLVED, that the City Council of the City of Galt,
California, using their independent judgment, declares that the City of Galt Land Use Map is
hereby amended in accordance with Exhibit and has made the following findings:
A. A legally noticed public hearing was held for input and testimony by the Planning
Commission on September 13, 2018 and October 11, 2018 and the City Council on
November 6, 2018;
Resolution No. 2018- Page 2 of 2
November 6, 2018
B. The proposed amendment is internally consistent with the General Plan; and
C. The public necessity, convenience, and general welfare require or clearly permit the
adoption of the proposed amendment;
The City Clerk shall certify to the passage and adoption of this Resolution and
enter it into the book of original Resolutions.
PASSED AND ADOPTED by the City Council of the City of Galt, California,
this sixth councilmember __________, by the following vote, to wit:
AYES: Councilmembers:
NOES: Councilmembers:
ABSTAIN: Councilmembers:
ABSENT: Councilmembers:
____________________________________
MAYOR, City of Galt
ATTEST:
__________________________________________
City Clerk, City of Galt
ORDINANCE NO. 2018-___
AN ORDINANCE OF THE CITY COUNCIL OF THE
CITY OF GALT, CALIFORNIA AMENDING
GALT MUNICIPAL CODE SECTION 18.56.050 PROHIBITED SIGNS
AND 18.56.120 ELECTRONIC BILLBOARD
REGULATIONS AND STANDARDS,
AND AMENDING THE DISTRICT ZONING MAP FOR
THE PROPERTY LOCATED AT 500 FAIRWAY DRIVE
THE CITY COUNCIL OF THE CITY OF GALT hereby ordains as follows:
Section 1. Purpose.
The purpose of this amendment is to allow electronic billboards in the Highway
Commercial (HC) zone and provide regulations and standards as shown below.
Further, the Official District Zoning Map of the City of Galt established by Galt Municipal
Code Section 18.12.030, is hereby amended in order to rezone from Public/Quasi Public
(PQ) to Highway Commercial (HC) Assessor’s Parcel Numbers 150-0391-041 and 150-
0391-045 as described in Exhibit A attached hereto and incorporated herein in
conformance with the Galt Planning Commission recommendation at a public hearing held
September 13, 2018, and the City Council decision at the public hearing held October 2,
2018.
Section 2. Authority. The City Council enacts this ordinance under the authority
granted to cities by Chapter XI, Section 7 of the California Constitution.
Section 3. Amendments to Section 18.56.050 and Section 18.56.100
Section 18.56.050 Prohibited Signs and Section 18.56.100 Design Standards of the Galt
Municipal Code are hereby amended as follows:
18.56.050 Prohibited signs.
It is unlawful to erect, and no permit shall be issued for, any of the following signs:
A. Any sign not specifically in accordance with the provisions of this chapter.
B. Signs painted or mounted on roofs or placed above the roofline (except for mansard
roofs).
C. New cabinet signs (also known as “can” or “cloud”) signs, unless such construction is
necessary for a nationally recognized corporate logo or a minor portion of a mixed-media
sign.
1
D. Animated signs or flashing signs, with the exception of time and temperature signs
and barber poles at barber shops or within the public/quasi-public zoning district.
E. Signs placed on the public right-of-way or affixed to an element or structure on the
public right-of-way, or located on a publicly owned tree, fence, or utility pole, or otherwise
posted on public property, except where required by a governmental agency or permitted
as part of kiosk sign program, or as provided in Section 18.56.080.
F. Signs affixed to vehicles where the primary purpose of the vehicle is advertising. This
does not apply to signs maintained on vehicles when such advertising is incidental to the
primary purpose for which the vehicle is being used (e.g., delivery service) or is required
by state or federal law (e.g., contractor’s license number). Signs included in this definition
include, but are not limited to, cars parked showing signs or vehicles that drive around the
city with the express intent of communicating a message displayed on the vehicle (e.g.,
“rolling billboards”).
G. Abandoned signs.
H. Signs on fences.
I. Billboards. Electronic billboards shall be permitted in the Highway Commercial (HC)
zone only after an Agreement has been negotiated and executed between the electronic
billboard operator and City of Galt in accordance with the terms of this chapter (18.56.120
standards for development). The Agreement may include compensation to be paid to the
City or the provision of other public benefits to be provided as a result of the installation
and operation of any electronic billboard or modification of an existing billboard within
the HC zone.
J. Signs taller than thirty-six (36) inches within the traffic safety sight area (TSSA).
Section 18.56. 120 Electronic Billboard Regulations and Standards
A. Purpose and Intent. Electronic Billboards are recognized as a legitimate form of
commercial advertising in the City; however, the size, number, location, and illumination
of electronic billboards can have significant influence on the City’s visual character and
quality of life and can, without appropriate controls, create or contribute to visual blight
conditions. The purpose and intent of this section are to allow for development of modern
forms of billboards in a planned manner within the Highway Commercial (HC) zone in
accordance with the regulations and standards established herein. In addition, the purpose
and intent of this chapter is also to provide for the voluntary relocation and replacement of
conforming and nonconforming billboards to electronic billboards within the HC zone in
accordance with the regulations and standards set forth herein.
B. General Requirements.
2
1. The requirements of this chapter shall apply to the installation or
construction of any new electronic billboard within the HC zone the relocation of any non-
electronic billboard to the HC zone, the expansion, and modification of an existing
electronic billboard, including the construction of additional face(s) and/or the digitization
of an existing billboard within the HC zone.,
2. Electronic billboards shall be permitted in the HC zone only after an
Agreement has been negotiated and executed between the electronic billboard operator and
City (“Agreement”) in accordance with the terms of this chapter. The Agreement may
include compensation to be paid to the City or the provision of other public benefits to be
provided as a result of the installation and operation of any electronic billboard or
modification of an existing billboard within the HC zone.
3. An existing billboard or electronic billboard in existence on the effective
date of this ordinance pursuant to a prior agreement (including any amendments or
extensions thereof) or other lawful permit may be relocated and rebuilt as an electronic
billboard only within the HC zone. All electronic billboards constructed within the HC
zone shall comply with this chapter and all applicable requirements of the California
Business & Professions Code and the California Code of Regulations. In accordance with
California Business & Professions Code, Section 5440 new billboards not associated with
relocation as described in subsection 4 shall only be allowed in those portions of the HC
zone not designated as "Landscaped Freeways" pursuant to California Business &
Professions Code, Section 5216.
4. In accordance with California Business & Professions Code, Section
5443.5, relocated billboards shall be allowed only in the HC zone as an electronic billboard
and shall not be permitted in any location which would result in violation of any applicable
federal, state, or local law. Billboards to be relocated to the HC zone may originate in areas
outside the HC zone, provided the Agreement required by this chapter documents its
location and removal, and the benefits associated with such relocation. An owner or entity
proposing an agreement for relocation shall establish that the relocated billboard meets one
or more of the following eligibility requirements:
a. The billboard proposed for complete demolition and relocation is
the subject of any eminent domain action or threat of eminent domain action by a
legally created public entity possessing eminent domain/condemnation authority
and provides public benefits for such relocation; or
b. The applicant chooses to completely demolish and relocate an
existing billboard from a property proposed for development, including a legal
nonconforming billboard, to the HC zone so as not to conflict with the proposed
development or redevelopment of the property and provides public benefits in
exchange for such relocation as negotiated in the Agreement; or
c. The applicant chooses to completely demolish and relocate an
existing billboard, including a legal nonconforming billboard, and construct a new
electronic billboard within the HC zone in order to reduce the overall negative
aesthetic impacts of billboards on the City and its residents and to provide public
benefits for such relocation pursuant to the Agreement for the project; or
d. The applicant has previously removed or completely demolished
one or more billboards and maintains credits for such removal by the California
3
Department of Transportation pursuant to California Business & Professions Code,
Section 5443.5; or
e. The applicant proposes to enhance, improve and modify an existing
billboard within the HC zone for the purpose of modernizing and improving the
aesthetic appearance of such billboard.
5. In the event of any conflict between any provision contained in this chapter
and any other provisions contained elsewhere in this code, the provisions of this chapter
shall govern.
6. No new electronic billboard shall be approved and no existing billboard
shall be relocated or modified within the HC zone without the applicant first providing
proof of legal or equitable interest in the site proposed for new construction, relocation or
modification, including, but not limited to a fee interest, lease, easement or other
entitlement, demonstrating the right to install and operate the billboard on the subject
property. Information to be provided shall include the written consent of the property
owner if not readily ascertainable from the foregoing documents.
7. No electronic billboard shall be approved for construction, modification, or
expansion, and no electronic billboard may be maintained, unless the applicant provides
evidence that a designated maintenance service is available by telephone and able to
respond to a repair call “24/7”in the event an electronic billboard becomes damaged or is
malfunctioning.
8. All electronic billboard Agreements shall include requirements that
applicants obtain all additional federal and/or state permits for installation. Nothing
contained in this chapter shall require the City to negotiate and/or approve an Agreement
on terms that are unacceptable to the City Council.
C. Physical Requirements.
1. The minimum distance between electronic billboards or static billboards
placed within the HC zone or between billboards and the freeway right-of-way shall be the
same as the minimum distance and separation criteria established by the California
Department of Transportation (Caltrans). All distances shall be measured from the vertical
centerline of each billboard face.
2. All utilities for an electronic billboard shall be underground.
3. No electronic billboard shall have more than one digital face (display
surface) oriented in the same vertical plane.
4. The maximum total electronic billboard face area on any vertical plane for any
electronic billboard shall be 672 square feet; with a maximum height of 14 feet and
maximum width of 48 feet per sign face;
5. The maximum height of any electronic billboard including non-digital sign faces
shall be 65 feet as measured from the bottom of the billboard supports to the highest point
of the sign face.
6. All electronic billboards shall plainly display, and be visible from no less
than 100 feet, the name of the person or company owning or maintaining it and the
billboard identification number.
7. Electronic billboards projecting over a driveway or driving aisle shall have
a minimum clearance of 30 feet between the lowest point of the sign and the finished
driveway grade. Billboards shall comply with any California Department of
4
Transportation requirements for placement and operation. No part of any electronic
billboard shall cross onto an adjacent private property.
8. Electronic billboards projecting over a pedestrian walkway shall have a
minimum clearance, 30 feet between the lowest point of the sign and the walkway grade.
9. Electronic billboards not projecting over drive areas shall have a minimum
clearance of 30 feet between the lowest point of the electronic billboard and finish grade
level.
10. Electronic billboard structures shall be free of any visible bracing, angle
iron, guy wires, cable, and/or similar supporting elements. All exposed portions of an
electronic billboard, including backs, sides, structural support members and support poles,
shall be screened to the satisfaction of the Director of Community Development.
11. Electronic billboards shall be placed at least 200 feet from any residential
zone or residential use. The measurement shall be from the closest edge of the billboard to
the closest edge of the residential zone or closest property line on which a residential use
is located.
D. Operational Requirements.
1. No electronic billboard shall display any statement or words of an obscene,
indecent, or immoral character, as that phrase is used in Business and Professions Code
Section 5402 and judicial decisions interpreting the same.
2. Each electronic billboard shall be connected to the National Emergency
Network and provide emergency information, including child abduction alerts (i.e.,
"Amber Alerts"), in accordance with local and regional first responder protocols.
3. Electronic billboard operating criteria:
a. Each static message shall not include flashing lights or the varying
of light intensity.
b. Minimum display time. Each message shall be displayed for a
minimum of four (4) seconds.
c. Electronic billboards shall not operate at brightness levels of more
than 0.3 foot candles above ambient light, as measured using a foot candle meter,
at a pre-set distance as set forth under this section.
d. Pre-set distances to measure the foot candles impact vary with the
expected viewing distances of each size sign and shall comply with the following:
Nominal Face Size Distance to point of measurement
12' x 25' 150'
10'6" x 36' 200'
14' x 48' 250'
e. Each electronic billboard shall have a light sensing device that will
adjust the brightness as ambient light conditions change.
4. Each electronic billboard shall be designed and required to freeze the
display in one static position, display a full black screen, or turn off, in the event of a
malfunction.
5. Walls or screens at the base of the electronic billboard shall not create a
hazard to public safety or provide an attractive nuisance and shall be continually
maintained free from graffiti.
5
6. Electronic billboards shall not be operated in such a fashion as to constitute
a hazard to safe and efficient operation of vehicles on streets or freeways and shall comply
with all applicable local, state, and federal laws and regulations. Electronic billboards
when operated in accordance with the operating criteria in subsection 3 above shall be
deemed to be in compliance with this subsection and all requirements of the California
Department of Transportation.
7. No electronic billboard shall simulate or imitate any directional, warning,
danger or information sign, or any display likely to be mistaken for any permitted sign
intended or likely to be construed as giving warning to traffic, for example using such
words or phrases as "stop" or "slow down."
8. No electronic billboard shall involve any red or blinking or intermittent light
that may be mistaken for warning or danger signals nor shall its illumination impair the
vision of travelers on the adjacent freeway and for roadways. Electronic billboards when
operated in accordance with the operating criteria in Subsection 3 above shall be deemed
to be in compliance with this subsection.
9. Electronic billboards shall be operated and maintained in compliance with
Business and Professions Code Section 5403.
E. The requirements set forth under subsections B, C, and D of Section 9.40.065 shall
be in addition to any other conditions and requirements contained in the Agreement
provided they are not in conflict. If any condition or requirement imposed in an Agreement
conflicts with the general requirements set forth in these subsections B, C, and D, the
general requirements of subsections B, C, and D shall control. For purposes of this
subsection, conditions or requirements contained in an Agreement that are more restrictive
than those contained in the general requirements of subsections B,C, and D shall not be in
conflict.
F. Application requirements; Review procedures.
1. Application requirements. An entity wishing to erect a new electronic
billboard, completely demolish and relocate an existing nonconforming or conforming
billboard or modify and convert an existing billboard into an electronic billboard within
the HC zone shall submit a request in writing for approval of an Agreement as described
under Section B of this section that includes the following:
a. The name, address, phone number and other contact information of
the person or entity proposing the Agreement.
b. Identification of the location proposed for a new electronic billboard
or the relocated or modified billboard to be converted to an electronic billboard and
the billboard(s) being permanently removed, where applicable;
c. Information that establishes that the entity proposing the Agreement
has legal or equitable interest in the proposed new or relocated billboard being
removed or modified along with proof of legal or equitable interest in the site
proposed for the above said purpose(s), including, but not limited to a fee interest,
lease, easement or other entitlement, demonstrating the right to install and operate
the billboard on the subject property. Information to be provided shall include the
written consent of the property owner if not readily ascertainable from the
foregoing documents.
6
d. Conceptual design drawings for the billboard(s) that includes
technical specifications to determine the electronic billboard's compliance with this
chapter.
e. An explanation of the compensation to be paid or public benefits to
be provided to the City.
f. Photos of all existing signage, architectural renderings and
elevations of the proposed electronic billboard, and a scaled site plan and elevations
showing the locations of all existing structures and improvements on the property,
and the proposed billboard.
g. Photo simulations shall be provided of the before and after physical
site appearance from views as specified by the Director of Community
Development.
h. A photo metric study prepared by a City approved lighting engineer
demonstrating compliance of the electronic billboard with the operational criteria
of this chapter.
i. The applicant shall pay a filing fee in accordance with an approved
resolution. This fee shall be in addition to any other required fees for business
licenses, permits relative to the development of the property and shall be for the
purpose of defraying the costs associated with City review of the application.
j. The applicant shall pay the cost of any environmental studies and
reports necessary for the completion of the environmental review of the proposal
pursuant to the California Environmental Quality Act.
k. Such other documents, materials, or information deemed reasonably
necessary by the Director of Community Development.
2. Review Process.
a. All Agreements shall be reviewed by the Planning Commission at a duly
noticed public hearing. The public hearing shall be noticed in accordance with
Section 18.68.060 of the Galt Municipal Code. The Planning Commission shall
review the Agreement and, after a duly noticed public hearing, make a
recommendation to City Council, based on applicable development standards, the
location of the proposed new, relocated or modified or expanded billboard and
whether the proposed electronic billboard meets the findings contained in this
section.
b. The City Council shall conduct a duly noticed public hearing no later than
sixty (60) days after the Planning Commission recommendation, to review and
consider the Agreement. The hearing before the City Council shall be noticed
pursuant to Section 18.68.060 of the Galt Municipal Code and may be continued
from time to time. In order to approve a request for an Agreement, the City Council
shall make the findings contained in this Section.
c. Findings for approval of an Agreement. The following findings shall be
made by the Planning Commission in making its recommendation to the City
Council and by the City Council in approving any application for an Agreement to
construct new, relocate or modify, or expand a billboard within the HC zone:
1. The proposed Agreement is consistent with the goals, objectives, purposes
and provisions of the General Plan, the Galt Municipal Code, and any applicable specific
plans;
7
2. The proposed installation site is compatible with the uses and structures on
the site and in the surrounding area;
3. The proposed electronic billboard would not create a traffic or safety
problem, including problems associated with onsite access circulation or visibility;
4. The proposed electronic billboard would not interfere with onsite parking
or landscaping required by City ordinance or permit;
5. The proposed electronic billboard would not otherwise result in a threat to
the general health, safety and welfare of City residents; and
6. The proposed electronic billboard, in addition to its aesthetic treatment,
provides public benefits that would not otherwise accrue to the public in the absence of its
installation.
Section 4. Severability. If any section, subsection, sentence, clause or phrase of this
Ordinance is determined by a court of competent jurisdiction to be unlawful, unenforceable
or otherwise void, that determination shall have no effect on any other provision of this
Ordinance. The City Council hereby declares that it would have passed this Ordinance and
each section, subsection, clause or phrase hereof, irrespective of the fact that any one or
more sections, subsections, sentences, clauses or phrases be declared unlawful.
Section 5. Effective Date. This Ordinance shall take effect thirty days after its final
adoption as provided by Government Code Section 36937. Within 15 days after its final
passage, the City Clerk shall cause this Ordinance to be published and posted in accordance
with Section 36933(c)(1) of the California Government Code.
The foregoing Ordinance was introduced and the title thereof read at the regular meeting
of the City Council on the ___ day of _______________, 2018 and by unanimous vote of
the City Council members present, further reading was waived.
On motion by Council Member________, seconded by Council Member _____________,
the foregoing Ordinance was duly passed and adopted by the City Council of the City of
Galt at a regular meeting thereof, this ____ day of ____________________, 2018 by the
following vote, to wit:
AYES: Council members:
NOES: Council members:
ABSTAIN: Council members:
ABSENT: Council members:
____________________________________
Mayor
ATTEST:
_____________________________
City Clerk
8
REPORT – Billboard Sign Assessment
To: Chris Erias
City of Galt
From: Scott Sheldon
cc: Ashante’ Reid
Date: 23 May 2018
Re: Billboard Sign Location Evaluation
City of Galt Lands
Chris, per our discussion and agreement, the following is our assessment of the three
properties owned and/or controlled by the City of Galt located adjacent to SR 99. We
have obtained preliminary title information on each site, including assessor parcel maps,
evaluated each site within the constraints of Caltrans regulations for general advertising
permits along state controlled rights of way including: existing sign spacing, distance from
a commercial business, and designated landscape freeway impacts. We also reviewed
the City’s zoning and general plan maps and ordinance regulating such signs. In
addition, I personally visited each site, evaluating them for the potential to support a new
sign, including photographing and videos of each (videos are not included as part of this
report, however we can review when we meet).
There are currently two sign companies with Caltrans permits operating within the city
limits: Rogers Media Company & Outfront Media. The Rogers sign is non-conforming,
the Outfront signs are active and compliant, per Caltrans reporting. In the surrounding
San Joaquin, Sacramento County area, Clear Channel Outdoor and Marquee Sign
Company also operate billboard signs. We have included the Caltrans Freeway ADT
counts on SR 99 which indicates approximately 75,000- 78,000 vehicles/day. The value
of billboard signs is generally reflective of the traffic count and speed of the autos.
Site No. 1 – Twin Cities Road (104):
This site is located at the northern portion of the City, with a General Plan designation of
Commercial, and Zoning of Highway Commercial. The property is currently vacant land
with overhead utility lines crossing a portion of the land. It is not located in a designated
450 Chadbourne Road Suite G • Fairfield, CA 94534 • phone 707.639.1000 • fax 707.312.5200 • www.terraadvisors.net
Galt Billboard Sign Assessment
Page 2 of 3
Landscape Freeway, however this property is located at an at grade overcrossing, with
the freeway routed below the Stockton Street grade which impacts visibility SB on SR
99. There are also many trees on the Caltrans ROW which block visibility to the site both
NB & SB. Due to the lack of visibility SB, and limited view lines NB on SR 99, we do not
believe this is a viable site for a billboard sign: static or digital.
Site No. 2 – Camellia Way
This site is located north of a major off-ramp and double overcrossing in the central part
of the City, with a General Plan designation of Commercial, and Zoning of Highway
Commercial. The site is currently being used as a construction staging area, but is
overwise vacant land. It is partially located in a designated Landscape Freeway, however
there is an at grade double overcrossing with the freeway routed underneath which
impacts visibility NB on SR 99. Due to the lack of visibility NB on SR 99, as well as the
property location and SB off-ramp configuration, we do not believe this is a viable site for
a digital billboard sign. There may be interest in a single face static sign at this location
from a sign company.
Site No. 3 & 4 – Fairway Drive
This site is located south of a major on-ramp and double overcrossing in the central part
of the City, with a General Plan designation of Public Quasi-Public, and Zoning of Public
Quasi-Public. The site is currently utilized as a parking lot for the park land directly west
of the property. It is adjacent to commercial businesses, but also adjoins a residential
area. It is not located in a designated Landscape Freeway, however there is an at grade
overcrossing with the bypass routed underneath which has a partial impact on the SB
sightlines along SR 99. We believe there may be interest from sign companies in
constructing and operating either a static or digital two face sign at this location.
Assessment - Recommendations:
Site 3 & 4 has the potential to attract a sign company, however the City will need to
change their general plan and zoning designation to a commercial land use, which is the
adjoining property designations to the north and south of the site, in order to obtain a
State Permit for a sign. In addition, digital LED signs have lighting impacts, with the
placement and position of any sign to be addressed relative the adjoining single family
residential homes. We have provided an exhibit which indicates a possible sign location
approximately 250’ from the closest home. Lighting studies used by Caltrans and sign
companies typically call for this 250’ distance to not have a negative impact on residential
developments, however we have entitled digital signs with only 180’ of distance. During
our field visit, we filmed the NB & SB approach on SR 99, and even with the double
overcrossing there is still good visibility SB.
450 Chadbourne Road Suite G • Fairfield, CA 94534 • phone 707.639.1000 • fax 707.312.5200 • www.terraadvisors.net
Galt Billboard Sign Assessment
Page 3 of 3
As a point of reference, static signs in this area should generate revenue in the $35 -
$50,000 per year range. If a larger sign company that constructs and operates digital
signs is interested, revenue should be in the $100,000 per year range.
Next steps:
• With this information, ascertain City interest in creating a new revenue source.
• Initiate process to change the general plan & zoning to be compliant with Caltrans
regulations.
• Modify the scope of the City’s design guidelines and ordinance to allow freeway
oriented general advertising signs.
• As signs can also be used as a “branding” tool for a city, create a design that
accomplishes this in addition to the potential revenue from general advertising.
• Prepare and distribute a RFP to all sign companies, to solicit proposals to
construct and operate a new sign.
We are available to meet with you and staff to discuss this in greater detail.
Thank you.
450 Chadbourne Road Suite G • Fairfield, CA 94534 • phone 707.639.1000 • fax 707.312.5200 • www.terraadvisors.net
Get email alerts for Galt
A daily email when new agendas and minutes are posted.