Commission on Cultural Arts and Tourism

CITY OF HENDERSON COMMISSION ON CULTURAL ARTS AND TOURISM APPROVED MINUTES August 18, 2016 I. CALL TO ORDER Chairman Brooks called the meeting to order at 4:33 p.m., at the City of Henderson, City Hall Annex Conference Room, 280 S. Water Street, Henderson, Nevada 89015. II. CONFIRMATION OF POSTING AND ROLL CALL The Board Secretary confirmed the Commission on Cultural Arts & Tourism Meeting had been noticed in compliance with the Open Meeting Law by posting the Agenda three working days prior to the meeting at City Hall, the Multigenerational Center, the Whitney Ranch Recreation Center, Fire Station No. 86, the Nevada Public Notice Website, the City of Henderson Website, and by mailing a copy of the Agenda to everyone appearing thereon on the Agenda Master Mailing List. PRESENT: Chairman Tim Brooks Vince Alberta (via conference call) Angela Brommel Bryan Lindsey (via conference call) Gavin Mealiffe Scott Voeller EXCUSED: MJ Maynard Scott Muelrath Creson Oakley CITY COUNCIL REP: Councilwoman Gerri Schroder CITY STAFF: Barbra Coffee, Director, Economic Development & Tourism Brian Reeve, Asst. City Attorney Joyce Mallari, Manager CA&T Operations & Programs Ed Kirby, National Sales Executive Keith Paul, Public Information Officer D’Ann Buggia, Executive Administrative Assistant GUESTS: N/A III. PUBLIC COMMENT There was no public comment. Commission on Cultural Arts and Tourism Page 2 of 4 Thursday, August 18, 2016 - Agenda IV. ACCEPTANCE OF AGENDA (For Possible Action) The Commissioners reviewed the Agenda as presented. (MOTION) Mr. Voeller introduced a motion to accept the agenda as presented. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. V. NEW BUSINESS NB-1 MINUTES MAY 12, 2016, COMMISSION ON CULTURAL ARTS & TOURISM ECONOMIC DEVELOPMENT & TOURISM For Possible Action. RECOMMENDATION: Adopt Adopt minutes from May 12, 2016, Commission on Cultural Arts & Tourism Adopt min meeting. meeting. (MOTION) Mr. Voeller introduced a motion to adopt the minutes as presented. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. NB-2 DESTINATION HENDERSON UPDATES ECONOMIC DEVELOPMENT & TOURISM Ms. Mallari noted one of our short-term priorities was to expand our partnership opportunities with tourism agencies in Southern Nevada. This fall, we secured two familiarization trip opportunities which will help heighten Henderson’s international exposure. In September, Henderson will partner with the Las Vegas Convention and Visitors Authority (LVCVA) on a reverse sales mission for more than 100 tour operators and Henderson will host 20 tour operators on a half-day adventure getaway. In October, as part of the Governor’s Global Tourism Summit, we will be partnering with Travel Nevada to host thirty-three international representatives from Travel Nevada’s field offices as well as some qualified global buyers. Ms. Mallari highlighted some of the recent marketing outreach we coordinated, which included a button ad on the June e-newsletter for Southwest Airlines, a sidebar section on Henderson that was included as part of a multi-page article about Nevada in the July publication and The Spirit of Nevada section. The magazine is on every Southwest flight with an audience of approximately five million per issue. Ms. Mallari thanked Chairman Brooks for participating in the interview for the feature. Commission on Cultural Arts and Tourism Page 3 of 4 Thursday, August 18, 2016 - Agenda Ms. Mallari also noted they were able to negotiate a full-page ad in the fall Connect Association Magazine as part of our conference registration fee and the ad will run in November. Ms. Mallari stated they are striving towards a greater presence in healthcare tourism and a healthcare conference was included in this year’s travel schedule. In addition, we will be placing an ad in Las Vegas Heals Medical Tourism publication both in digital and print format. Ms. Mallari highlighted some of the fall tourism events coming to Henderson, which include CraftHaus Brewery Hop Bomb event, Tuff-N-Uff, Wild West Bass Trail Tournament and Tough Mudder. Ms. Mallari provided an update on visitation statistics for Henderson, which included increases in hotel occupancy, number of room nights, average daily hotel room rate and visitor numbers to Henderson attractions. NB-3 DESTINATION HENDERSON MARKETING PLAN DEVELOPMENT ECONOMIC DEVELOPMENT & TOURISM For Possible Action. RECOMMENDATION: Approve Ms. Coffee noted that we are working on enhancing our marketing efforts for the destination to include a positioning statement and determine the best way to market and message Henderson. Ms. Coffee invited the Commissioners to participate in a facilitated workshop discussion and SWOT analysis. The workshop will also include discussion on social media, website updates and marketing message. (MOTION) Mr. Voeller introduced a motion to call a special meeting and initiate a public workshop for the development of the Destination Henderson marketing plan. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. VI. CHAIRMAN\MEMBER COMMENTS There were no Chairman/member comments. VII. SET NEXT MEETING The next meeting was set for Thursday, November 17, 2016, at 4:30 p.m. Commission on Cultural Arts and Tourism Page 4 of 4 Thursday, August 18, 2016 - Agenda VIII. PUBLIC COMMENT Ms. Brommel noted that she was researching state and federal art destinations and art tourism and there are only two pieces in the City of Henderson that have been cataloged. She noted the artwork on Water St. has not been counted and it may qualify for county, state or federal funding and asked how we promote what we already have. Ms. Coffee encouraged Commissioners to take the opportunity in Public Comment to share any comments or suggestions. IX. ADJOURNMENT There being no further business to come before the Commission, Chairman Brooks adjourned the meeting at 5:40 p.m. Respectfully submitted, _____________________ D’Ann Buggia Board Secretary/Executive Administrative Assistant