Commission on Tourism
Regular MeetingHenderson, NV · December 13, 2018
Minutes
CITY OF HENDERSON
COMMISSION ON TOURISM
APPROVED MINUTES
DECEMBER 13, 2018
I. CALL TO ORDER
Chairman Brooks called the meeting to order at 4:31 p.m., at the City of Henderson, City
Hall Annex Conference Room, 280 S. Water Street, Henderson, Nevada 89015.
II. CONFIRMATION OF POSTING AND ROLL CALL
The Board Secretary confirmed the Commission on Tourism Meeting had been noticed in
compliance with the Open Meeting Law by posting the Agenda three working days prior
to the meeting at City Hall, the Multigenerational Center, the Whitney Ranch Recreation
Center, Fire Station No. 86, the Nevada Public Notice Website, the City of Henderson
Website, and by emailing a copy of the Agenda to everyone appearing thereon on the
Agenda Master Mailing List.
PRESENT: Chairman Tim Brooks
Vince Alberta (via conference call)
Angela Brommel
Bryan Lindsey
MJ Maynard (via phone – arrived in person at 4:45p.m.)
Scott Voeller
EXCUSED: Lauren Davis
Gavin Mealiffe
Scott Muelrath
CITY COUNCIL
REP: Councilwoman Schroder
CITY STAFF: Barbra Coffee, Director, Economic Development & Tourism
Zachary Redman, Assistant City Attorney
Joyce Mallari, Manager of Business Operations & Tourism
Ed Kirby, National Sales Executive
D’Ann Buggia, Executive Administrative Assistant
GUESTS: Brian Baluta, Abbi Agency
Connie Liu, Abbi Agency (via conference call)
Thaison Kawal, Abbi Agency (via conference call)
III. PUBLIC COMMENT
There was no public comment.
IV. ACCEPTANCE OF AGENDA (For Possible Action)
The Commissioners reviewed the Agenda as presented.
Commission on Tourism Page 2 of 3
Thursday, December 13, 2018 – Approved Minutes
(MOTION)
Mr. Voeller introduced a motion to accept the agenda as presented. The vote favoring
approval was unanimous. Chairman Brooks declared the motion carried.
V. NEW BUSINESS
NB-1 MINUTES
COMMISSION ON TOURISM MEETING
SEPTEMBER 13, 2018
Economic Development & Tourism
For Possible Action.
RECOMMENDATION: Adopt
Adopt minutes from September 13, 2018, Commission on Tourism meeting.
(MOTION)
Ms. Brommel introduced a motion to adopt the minutes as presented. The vote favoring
approval was unanimous. Chairman Brooks declared the motion carried.
NB-2 VISIT HENDERSON BRAND IDENTITY DISCUSSION
Economic Development & Tourism
Mr. Baluta with the Abbi Agency gave a presentation on their market research which
guided in the development of the logo concepts, design of the website and marketing
message for the Visit Henderson brand identity. The research included site visits,
meeting with staff and reviewing the 2017 visitor profile study conducted by GLS
Research. Another part of their research was a competitive analysis with local and
regional competitors i.e. Las Vegas, Summerlin, St. George and Sedona. With that
information, they developed several personas they want to attract to Henderson. The
Abbi Agency also developed a brand board to highlight the characteristics of
Henderson which includes the people, the experience and the geography.
Mr. Baluta presented four logo concepts for the Commissioners to review and discuss.
The Commissioners offered several suggestions such as including Nevada in the logo
name, make it easy to read, and take advantage of our asset i.e. Las Vegas. The Abbi
Agency was asked to revise the logos in Concept 2 and Concept 4 with the noted
suggestions.
Ms. Coffee noted that the logo will be shared with members of the Sr. Executive Team
and Mayor & Council to get approval for the new logo.
In order to build support for the new destination brand, Ms. Anderson stated that their
practice is to host a launch event and roll out the new brand to invited community
members and tourism industry members. At the launch event, they can view the new
brand, website and pick-up swag items. They also provide tool kits, which provides
attendees with access to the brand, brand standards and logos.
Commission on Tourism Page 3 of 3
Thursday, December 13, 2018 – Approved Minutes
They are hoping to finalize the logo and branding in February.
VI. CHAIRMAN\MEMBER COMMENTS
There were no chairman/member comments.
VII. SET NEXT MEETING
The next meeting was scheduled for March 14, 2019.
VIII. PUBLIC COMMENT
There was no public comment.
IX. ADJOURNMENT
There being no further business to come before the Commission, Chairman Brooks
adjourned the meeting at 5:28 p.m.
Respectfully submitted,
_____________________
D’Ann Buggia
Board Secretary/Executive Administrative Assistant
Agenda
CITY OF HENDERSON
COMMISSION ON TOURISM
REGULAR MEETING AGENDA
Thursday, December 13, 2018 City Hall Annex
4:30 PM 280 Water Street
Meeting Inquiries: (702) 267-2112 Henderson, Nevada 89015
NOTICE
Notice to persons with special needs: For those requiring special assistance or
accommodation to attend or participate in this meeting, arrangements for a sign language
interpreter or services necessary for effective communication for qualified persons with
disabilities should be made as soon as possible, but no later than 72 hours before the
scheduled event. Listening devices are available for persons with hearing impairments.
Please contact D’Ann Buggia at (702) 267-2112 or TTY: 7-1-1 at least 72 hours in advance
to request a sign language interpreter. You may also submit your request by using Contact
Henderson.
The Chairman reserves the right to hear agenda items out of order, combine two or more
agenda items for consideration, remove an item from the agenda, or delay discussion
relating to an item on the agenda at any time.
Public comment will be taken at the designated Public Comment periods. Individuals will be
limited to three (3) minutes and spokespersons for a group will be limited to ten (10) minutes
at the discretion of the Chairman. The Chairman reserves the right to curtail abusive,
offensive, inflammatory or repetitive comments that disrupt, disturb or otherwise impede the
orderly conduct of the meeting. In addition, any person willfully disrupting the meeting may
be removed from the room by the presiding officer. See NRS 241.030(4)(a). Examples of
disruptive conduct include, without limitation, yelling, stamping of feet, whistles, applause,
heckling, name calling, use of profanity, personal attacks, physical intimidation, threatening
use of physical force, assault, battery, or any other acts intended to impede the meeting or
infringe on the rights of the board and/or committee members, City staff, or meeting
participants.
Backup materials for agenda items can be found in the Henderson Convention Center or on
the City's website at: http://henderson.siretechnologies.com/sirepub/meetresults.aspx. To
request backup materials, please contact D’Ann Buggia at (702) 267-2112.
I. CALL TO ORDER
II. CONFIRMATION OF POSTING AND ROLL CALL
Commission on Tourism Page 2 of 3
Thursday, December 13, 2018 - Agenda
III. PUBLIC COMMENT
Public Comment during this portion of the agenda must be limited to matters on
the agenda. Individuals will be limited to three (3) minutes and spokespersons
for a group will be limited to ten (10) minutes at the discretion of the Chairman.
The Chairman reserves the right to curtail abusive, offensive, inflammatory or
repetitive comments that disrupt, disturb or otherwise impede the orderly
conduct of the meeting. In addition, any person willfully disrupting the meeting
may be removed from the room by the presiding officer. See NRS
241.030(4)(a). Examples of disruptive conduct include, without limitation,
yelling, stamping of feet, whistles, applause, heckling, name calling, use of
profanity, personal attacks, physical intimidation, threatening use of physical
force, assault, battery, or any other acts intended to impede the meeting or
infringe on the rights of the board and/or committee members, city staff, or
meeting participants.
IV. ACCEPTANCE OF AGENDA (For Possible Action)
V. NEW BUSINESS
NB-1 MINUTES
COMMISSION ON TOURISM MEETING
SEPTEMBER 13, 2018
Economic Development & Tourism
For Possible Action.
RECOMMENDATION: Adopt
Commission on Tourism meeting minutes of September 13, 2018.
NB-2 VISIT HENDERSON BRAND IDENTITY DISCUSSION
Economic Development & Tourism
For Information Only
The Abbi Agency will give a presentation of market research and logos for the
Visit Henderson brand identity.
VI. CHAIRMAN\MEMBER COMMENTS
The Chairman and Members may speak on any subject under this section of the
agenda. Chairman and Members may comment on matters including, without
limitation, future agenda items, upcoming meeting dates, and meeting
procedures. Comments made cannot be acted upon or discussed at this
meeting, but may be placed on a future agenda for consideration.
Commission on Tourism Page 3 of 3
Thursday, December 13, 2018 - Agenda
VII. SET NEXT MEETING
VIII. PUBLIC COMMENT
Items discussed under this Public Comment period cannot be acted upon at this
meeting, but may be referred to a future agenda for consideration. Individuals
will be limited to three (3) minutes and spokespersons for a group will be limited
to ten (10) minutes, at the discretion of the Chairman. The Chairman reserves
the right to curtail abusive, offensive, inflammatory or repetitive comments that
disrupt, disturb or otherwise impede the orderly conduct of the meeting. In
addition, any person willfully disrupting the meeting may be removed from the
room by the presiding officer. See NRS 241.030(4)(a). Examples of disruptive
conduct include, without limitation, yelling, stamping of feet, whistles, applause,
heckling, name calling, use of profanity, personal attacks, physical intimidation,
threatening use of physical force, assault, battery, or any other acts intended to
impede the meeting or infringe on the rights of the board and/or committee
members, city staff, or meeting participants.
IX. ADJOURNMENT
Posted by 9:00 a.m., Monday, December 10, 2018, at the following locations:
City Hall Annex Bldg., 280 Water Street
City Hall, 240 Water Street, 1st Floor Lobbies
Multigenerational Center, 250 S. Green Valley Parkway
Whitney Ranch Recreation Center, 1575 Galleria Drive
Fire Station No. 86, 1996 E. Galleria Drive
www.cityofhenderson.com
https://notice.nv.gov
Get email alerts for Henderson
A daily email when new agendas and minutes are posted.