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Commission on Tourism

Regular Meeting

Henderson, NV · December 13, 2018

AgendaPacketMinutes

Minutes

CITY OF HENDERSON COMMISSION ON TOURISM APPROVED MINUTES DECEMBER 13, 2018 I. CALL TO ORDER Chairman Brooks called the meeting to order at 4:31 p.m., at the City of Henderson, City Hall Annex Conference Room, 280 S. Water Street, Henderson, Nevada 89015. II. CONFIRMATION OF POSTING AND ROLL CALL The Board Secretary confirmed the Commission on Tourism Meeting had been noticed in compliance with the Open Meeting Law by posting the Agenda three working days prior to the meeting at City Hall, the Multigenerational Center, the Whitney Ranch Recreation Center, Fire Station No. 86, the Nevada Public Notice Website, the City of Henderson Website, and by emailing a copy of the Agenda to everyone appearing thereon on the Agenda Master Mailing List. PRESENT: Chairman Tim Brooks Vince Alberta (via conference call) Angela Brommel Bryan Lindsey MJ Maynard (via phone – arrived in person at 4:45p.m.) Scott Voeller EXCUSED: Lauren Davis Gavin Mealiffe Scott Muelrath CITY COUNCIL REP: Councilwoman Schroder CITY STAFF: Barbra Coffee, Director, Economic Development & Tourism Zachary Redman, Assistant City Attorney Joyce Mallari, Manager of Business Operations & Tourism Ed Kirby, National Sales Executive D’Ann Buggia, Executive Administrative Assistant GUESTS: Brian Baluta, Abbi Agency Connie Liu, Abbi Agency (via conference call) Thaison Kawal, Abbi Agency (via conference call) III. PUBLIC COMMENT There was no public comment. IV. ACCEPTANCE OF AGENDA (For Possible Action) The Commissioners reviewed the Agenda as presented. Commission on Tourism Page 2 of 3 Thursday, December 13, 2018 – Approved Minutes (MOTION) Mr. Voeller introduced a motion to accept the agenda as presented. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. V. NEW BUSINESS NB-1 MINUTES COMMISSION ON TOURISM MEETING SEPTEMBER 13, 2018 Economic Development & Tourism For Possible Action. RECOMMENDATION: Adopt Adopt minutes from September 13, 2018, Commission on Tourism meeting. (MOTION) Ms. Brommel introduced a motion to adopt the minutes as presented. The vote favoring approval was unanimous. Chairman Brooks declared the motion carried. NB-2 VISIT HENDERSON BRAND IDENTITY DISCUSSION Economic Development & Tourism Mr. Baluta with the Abbi Agency gave a presentation on their market research which guided in the development of the logo concepts, design of the website and marketing message for the Visit Henderson brand identity. The research included site visits, meeting with staff and reviewing the 2017 visitor profile study conducted by GLS Research. Another part of their research was a competitive analysis with local and regional competitors i.e. Las Vegas, Summerlin, St. George and Sedona. With that information, they developed several personas they want to attract to Henderson. The Abbi Agency also developed a brand board to highlight the characteristics of Henderson which includes the people, the experience and the geography. Mr. Baluta presented four logo concepts for the Commissioners to review and discuss. The Commissioners offered several suggestions such as including Nevada in the logo name, make it easy to read, and take advantage of our asset i.e. Las Vegas. The Abbi Agency was asked to revise the logos in Concept 2 and Concept 4 with the noted suggestions. Ms. Coffee noted that the logo will be shared with members of the Sr. Executive Team and Mayor & Council to get approval for the new logo. In order to build support for the new destination brand, Ms. Anderson stated that their practice is to host a launch event and roll out the new brand to invited community members and tourism industry members. At the launch event, they can view the new brand, website and pick-up swag items. They also provide tool kits, which provides attendees with access to the brand, brand standards and logos. Commission on Tourism Page 3 of 3 Thursday, December 13, 2018 – Approved Minutes They are hoping to finalize the logo and branding in February. VI. CHAIRMAN\MEMBER COMMENTS There were no chairman/member comments. VII. SET NEXT MEETING The next meeting was scheduled for March 14, 2019. VIII. PUBLIC COMMENT There was no public comment. IX. ADJOURNMENT There being no further business to come before the Commission, Chairman Brooks adjourned the meeting at 5:28 p.m. Respectfully submitted, _____________________ D’Ann Buggia Board Secretary/Executive Administrative Assistant

Agenda

CITY OF HENDERSON COMMISSION ON TOURISM REGULAR MEETING AGENDA Thursday, December 13, 2018 City Hall Annex 4:30 PM 280 Water Street Meeting Inquiries: (702) 267-2112 Henderson, Nevada 89015 NOTICE Notice to persons with special needs: For those requiring special assistance or accommodation to attend or participate in this meeting, arrangements for a sign language interpreter or services necessary for effective communication for qualified persons with disabilities should be made as soon as possible, but no later than 72 hours before the scheduled event. Listening devices are available for persons with hearing impairments. Please contact D’Ann Buggia at (702) 267-2112 or TTY: 7-1-1 at least 72 hours in advance to request a sign language interpreter. You may also submit your request by using Contact Henderson. The Chairman reserves the right to hear agenda items out of order, combine two or more agenda items for consideration, remove an item from the agenda, or delay discussion relating to an item on the agenda at any time. Public comment will be taken at the designated Public Comment periods. Individuals will be limited to three (3) minutes and spokespersons for a group will be limited to ten (10) minutes at the discretion of the Chairman. The Chairman reserves the right to curtail abusive, offensive, inflammatory or repetitive comments that disrupt, disturb or otherwise impede the orderly conduct of the meeting. In addition, any person willfully disrupting the meeting may be removed from the room by the presiding officer. See NRS 241.030(4)(a). Examples of disruptive conduct include, without limitation, yelling, stamping of feet, whistles, applause, heckling, name calling, use of profanity, personal attacks, physical intimidation, threatening use of physical force, assault, battery, or any other acts intended to impede the meeting or infringe on the rights of the board and/or committee members, City staff, or meeting participants. Backup materials for agenda items can be found in the Henderson Convention Center or on the City's website at: http://henderson.siretechnologies.com/sirepub/meetresults.aspx. To request backup materials, please contact D’Ann Buggia at (702) 267-2112. I. CALL TO ORDER II. CONFIRMATION OF POSTING AND ROLL CALL Commission on Tourism Page 2 of 3 Thursday, December 13, 2018 - Agenda III. PUBLIC COMMENT Public Comment during this portion of the agenda must be limited to matters on the agenda. Individuals will be limited to three (3) minutes and spokespersons for a group will be limited to ten (10) minutes at the discretion of the Chairman. The Chairman reserves the right to curtail abusive, offensive, inflammatory or repetitive comments that disrupt, disturb or otherwise impede the orderly conduct of the meeting. In addition, any person willfully disrupting the meeting may be removed from the room by the presiding officer. See NRS 241.030(4)(a). Examples of disruptive conduct include, without limitation, yelling, stamping of feet, whistles, applause, heckling, name calling, use of profanity, personal attacks, physical intimidation, threatening use of physical force, assault, battery, or any other acts intended to impede the meeting or infringe on the rights of the board and/or committee members, city staff, or meeting participants. IV. ACCEPTANCE OF AGENDA (For Possible Action) V. NEW BUSINESS NB-1 MINUTES COMMISSION ON TOURISM MEETING SEPTEMBER 13, 2018 Economic Development & Tourism For Possible Action. RECOMMENDATION: Adopt Commission on Tourism meeting minutes of September 13, 2018. NB-2 VISIT HENDERSON BRAND IDENTITY DISCUSSION Economic Development & Tourism For Information Only The Abbi Agency will give a presentation of market research and logos for the Visit Henderson brand identity. VI. CHAIRMAN\MEMBER COMMENTS The Chairman and Members may speak on any subject under this section of the agenda. Chairman and Members may comment on matters including, without limitation, future agenda items, upcoming meeting dates, and meeting procedures. Comments made cannot be acted upon or discussed at this meeting, but may be placed on a future agenda for consideration. Commission on Tourism Page 3 of 3 Thursday, December 13, 2018 - Agenda VII. SET NEXT MEETING VIII. PUBLIC COMMENT Items discussed under this Public Comment period cannot be acted upon at this meeting, but may be referred to a future agenda for consideration. Individuals will be limited to three (3) minutes and spokespersons for a group will be limited to ten (10) minutes, at the discretion of the Chairman. The Chairman reserves the right to curtail abusive, offensive, inflammatory or repetitive comments that disrupt, disturb or otherwise impede the orderly conduct of the meeting. In addition, any person willfully disrupting the meeting may be removed from the room by the presiding officer. See NRS 241.030(4)(a). Examples of disruptive conduct include, without limitation, yelling, stamping of feet, whistles, applause, heckling, name calling, use of profanity, personal attacks, physical intimidation, threatening use of physical force, assault, battery, or any other acts intended to impede the meeting or infringe on the rights of the board and/or committee members, city staff, or meeting participants. IX. ADJOURNMENT Posted by 9:00 a.m., Monday, December 10, 2018, at the following locations: City Hall Annex Bldg., 280 Water Street City Hall, 240 Water Street, 1st Floor Lobbies Multigenerational Center, 250 S. Green Valley Parkway Whitney Ranch Recreation Center, 1575 Galleria Drive Fire Station No. 86, 1996 E. Galleria Drive www.cityofhenderson.com https://notice.nv.gov

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