Downtown Events Team
Regular MeetingHendersonville, NC · January 7, 2021
Minutes
CITY OF HENDERSONVILLE
DOWNTOWN EVENTS TEAM
Zoom
Thursday, January 07, 2021 – 9:00 AM
MINUTES
1. CALL TO ORDER
9:04 a.m.
Members present: Walt Slagel, Jack Maniscalco, Michele Sparks, Bryan Byrd, Hannah Duncan,
Stacy Fields, Mark Pavao
Staff present: Meredith Friedheim, Downtown Events Coordinator; Jamie Carpenter, Downtown
Manager
2. APPROVAL OF MINUTES
1. Events Team Minutes from November 12, 2020
Approved unanimously (B. Byrd, J. Maniscalco)
3. AGENDA ITEMS
1. Rhythm & Brews Update
a) COVID Contingency
b) Sponsors
c) Programming
a) When the state allows 1,000 people to gather outdoors, staff needs at least 60 days to plan a
Rhythm and Brews event.
b) Beverage sponsors have begun signing on for 2021 season; VIP section will be a new
logistical piece.
c) Bigger, out-of-town acts for Aug, Sept and Oct, while plan for June and July will be for
smaller regional acts.
2. Farmers Market Update
a) 2020 Annual Report
b) 2021 Sponsors and Budget
c) Vendor Rules and Info
b) Vendor fee revenue will go up slightly, but staff is hoping to more than double sponsor
revenue. Plans for 2021 include a kids zone, second music tent, merchandise, food truck
recruitment, and a second cashier.
c) Events team consensus is to keep hours of the market to 8 a.m. - 1 p.m., though this will be
discussed at the Vendor Advisory Committee. The target makeup of vendors may be adjusted
DOWNTOWN EVENTS TEAM – January 07, 2021 Page | 1
to increase artisans slightly, and not allow artisans to sign up to be a Reserved Season Vendor
in order to increase the diversity of artisans throughout the season.
3. Bearfootin' Art Walk Update
All 20 bears have been accounted for in the 2021 season.
4. Love Hendo Saturday Update
A consensus with merchant group is that Love Hendo Saturday will continue in 2021 during
warmer months, with a possible recurring date change. More discussion on this in the February
Events meeting.
4. ADJOURNMENT
10:14 a.m. (J. Maniscalco, W. Slagel)
ADA NOTICE
The City of Hendersonville is committed to providing accessible facilities, programs and services
for all people in compliance with the Americans with Disabilities Act (ADA). Should you need
assistance or an accommodation for this meeting please contact the City Clerk no later than 24
hours prior to the meeting at 697-3005.
DOWNTOWN EVENTS TEAM – January 07, 2021 Page | 2
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