Communications Committee Meeting

Highlands Communications Committee Meeting Minutes Location: Virtual via Zoom Date: 2/1/2022 Time: 7:00PM Attendees: Name Present Absent Miranda Nash X Don Melnyk X Doug Widman X Larry Chesal X Sheila Weinstock X Jacqueline Kane X Kurt Martin X Alison Duncil X Lorna Milbauer X Agenda items 1. Approval of January Minutes  2. Report out – Community Orgnanization Contacts 3. Report out – Welcome Kit Version One 4. Revisit Topic – Outreach to HOAs/Condo Associations – Appoint Lead? 5. Any other business Discussion items 1.Approval of January Minutes 2. Report out – Community Organization Contacts a) FAS, HS, Garden Club, Lions Club, High School Seniors (Leos?) → emails sent to all but Lions (lions in person) looking to report out regularly b) Looking for updates from clubs next month (already received from Garden Club!) c) Logo usage? Bi-line → yes! 3. Report out – Welcome Kit Version One → Allison a) Draft welcome letter for next meeting b) Local items (menus/coupons/etc) c) Historical notes → 8/9 page kit? i) Who would pay? ii) Would couples be discriminatory/favoritism d) Focus on Welcome letter? i) Avoid mailing/postage ii) Back then, low email usage/statistics iii) Times have changed…get them on website, get their email! iv) Make an actionable goal (1) Based on town new residents in 2021? v) Don’t forget to push Social Media (official channels) e) Promote Community Orgs, Twin Lights Historical, HBP booklet  i) Sheila to inventory f) Highlight positives – like no beach badge requirements. g) County Parks Materials h) Don to connect with Nancy for CO as trigger to Welcome activity 4. Revisit Topic – Outreach to HOAs/Condo Associations – Appoint Lead? a) Kurt will take point and reach out to boards b) We should know the various boards at the associations so we have contact list c) Create a contact script (short bullets emails, events, nixle) d) Simplified sign-up for email 5. Any other business a) Email analytics update i) 50% open rate for weekly digest (excellent!) ii) Click rate – 20-25% (high for email marketing) iii) Campaign through LeagueApps to encourage sign- up (1) Draft short email – Miranda/Allison → could be used for boards as well (2) Over 400 emails b) OEM updates for SOP’s have been updated on the website c) Communications template for other committees, fire dept, first aid, schools i) Jacqui to draft a template for website submission request form ii) Could be a function from Wordpress? iii) Miranda to show Jacqui how to create forms d) Twin Light Museum i) Landscaping concerns  (1) Agreed to do a floral frame so people can actually see (2) Conference call on Monday (3) Coordination between town and historical society for efforts ii) Don to share letter from Doug e) Campaign for Responsible Dog Ownership – revisit and continue to focus on the message of being good neighbors f) Hey Highlands Campaign – resource constraint i) Sharing perspectives of Highlanders ii) Find people to interview with some questions on town (https://docs.google.com/document/d/1eXnz6oPRL6 KeCuqzBVCJHbs3mM2g5U2ycSIh0EuqIh4/edit?usp=sh aring)