Old Town La Verne Business Improvement District Agendas
Regular MeetingLa Verne, CA · October 5, 2020
Minutes
OLD TOWN LA VERIIE BUSINESS IMPROVEMENT DISTIRICT
MINTITES OF THE REGULAR MEETING
Monday, October 5,2020
I The teleconference meeting was called to order by Chairperson Craig Walters at8:32a.m
Mr. Walters stated that questions can be emailed to plannins@cityoflaverne.ore.
Advisory Board Members present: Craig Walters, Chris Gendreau, Jason Miller, Matt
Forgey and Micky Rehm (arrived late). City Representatives present: Mayor Tim
Hepburn, Community Development Director Eric Scherer and Administrative Clerk
Natalie Hiatt. Others present: Craig Hoelzel.
2. CALENDAR
Car Show - Saturday, November 21,2020
Mr. Scherer stated large events are still not allowed and it is unlikely for the event to
occur under today's guidelines.
Mayor Hepburn stated that he will continue to make contact with the County
Supervisor's Office.
Mr. Hoelzel stated that he needs two week notice to cancel the event. He asked the board
to hold offon cancelling the event untilNovember 2nd'
It was moved by Mr. Gendreau and seconded by Mr. Miller to hold off on further
discussion until the November 2nd meeting. Motion carried by a 4-0 vote (Ms. Rehm was
not present for the vote).
Halloween Coloring Contest - September l0th-October 8n
Mr. Scherer stated that the coloring contest application is available online. The entries
will be posted in the windows of the downtown businesses.
Mr. Gendreau asked what should be done if there are trick-or-treaters on Halloween.
Mr. Scherer stated that the County backed off on their position of prohibiting trick-or-
treating but they do not recommend it. lf a business or home wishes to provide candy
they may do so at their discretion. The City will be releasing information later this week
regarding two Halloween programs being organized by the Community Services
Department.
3 APPROVAL OF MINUTES - August 3,2020 and September 8,2020
Public Comment was received from Jackson Salinas via e-mail.
It was moved by Mr. Gendreau and seconded by Mr. Miller to approve the minutes with a
I
correction to the public comment. Motion carried by a 4-0 vote (Ms. Rehm was not
present for the vote).
4. NEW BUSINESS
A. Merchant Parking Discussion - Ms. Rehm stated that she emailed the businesses
and received no responses. She spoke to George Henderson about possibly
utilizing the University parking lot for Downtown employee parking.
Mr. Gendreau asked if the City is writing a letter regarding parking.
Mr, Scherer stated a letter will be sent. Mr. Scherer reviewed the previous parking
analysis and the consultant recommended not allowing employees to park in 90
minute parking spots.
Mr. Miller stated that Lot F at the University is also available for parking.
Mr. Scherer will encourage business owners and employees to park in Lots E and
F.
B. Discussion on Upcoming Events - Mr. Scherer stated that as of now it does not
look like the County will allow events like the Holiday Stroll. He asked Ms.
Rehm if the post card is still being mailed.
Ms. Rehm stated that the post card should be sent even if the Holiday Stroll does
not take place.
Public Comment received from Jackson Salinas via email.
Chairperson Walters stated that the post card will be further discussed at the
Association meeting.
C Anticipated Board Changes - Mr. Gendreau stated that he will still be able to
serve on the board through January 2021.
Chairperson Walters asked that the City appoint a new alternate and make Matt
Forgey a board member.
Mr. Scherer stated that he will include notice of the open alternate position and an
application in the parking letter.
Public Comment received from Jackson Salinas via email'
It was moved by Mr.Miller and seconded by Ms. Rehm to recommend the move
of Mr. Forgey fiom alternate to full-time board member. Motion carried by a 4-0
vote.
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5. CONTINUED BUSINESS
A. D Street Closure for Restaurants - Mr. Scherer stated that the city has made no
changes to the set-up since the last meeting.
Mayor Hepburn stated that in his personal opinion 50-60% occupancy is needed
before D Street can be opened. He stated that people feel safer outdoors.
Chairperson Walters asked if heaters and tenting with side walls will be allowed.
Mr. Scherer stated that significant upgrades to the tenting are needed to allow for
heaters in order to meet the Fire Department's rules and regulations.
Ms. Rehm was concemed about having the street closed if the businesses do not
utilize outdoor dining during the cold weather.
Public Comment received by Jackson Salinas via e-mail.
Mr. Scherer asked the board if they wanted to address the Public Comments
received by Jackson Salinas.
Mr. Gendreau stated that the Board will not disregard County and Governor
Order.
Mayor Hepbum stated we are doing well following the guidelines and we need to
prepare for the change in weather.
Chairperson Walters addressed the comment regarding the Board's ability to plan
a political event for Major Williams.
Mr. Scherer stated that this is a non-political board and cannot endorse any one
candidate for seat or office. The only involvement the board has is hosting a
candidate's forum for City Council elections.
6. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer): None
B. University Report (Jason Miller): Mr. Miller stated that the winter term will be
remote. Enrollment is up this school year due to an increase in marketing last
year.
C. Marketing (Micky Rehm): None
D Chamber Report (Leah Skinner): Mr. Scherer stated the La Verne and San Dimas
Chambers will host the Bonita Unified School Board forum on Tuesday, October
2oth 6:oop.m.
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La Verne Restaurant Week will be October 2l-25th in place of the Taste of La
Verne. Participating restaurants will offer specials during the event.
E. Social Media Update (Micky Rehm): Ms. Rehm encouraged everyone to support
all business posts on social media and tag the Old Town page.
F. Financial Report: None
7 PUBLIC COMMENT (Any discussion or action on non-agendized items must be
deferred to the following meeting, as required by California Brown Act Law)
Public Comment received from Jackson Salinas via e-mail
8. ADJOIIRNMENT
Meeting was adjourned at 9: l8 a.m., to the next meeting to be held on Monday,
November 3,2020 at 8:30 a.m.
Hiatt
ATTACHMENT: PUBLIC COMMENT RECEIVED.
4
From: Jackson Salinas <iaxsa linas@gmail.com>
Sent: Friday, October 2,2020 3:04:15 PM
To: pla nn ins@ citvoflaverne.ore <pla n nine@ citvoflaverne.orq>
Subject: OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MEETING Public Comment
LOIOs/2020
3. APPROVAL OF MINUTES September 8,2020: In the minutes it shows that I sent two public
comments through email but when I looked at the comments it only showed the one I sent on
Saturday, September 5th. I am asking that it be fixed by including the one I sent on Friday,
September 4th.
4. NEW BUSINESS
B: Have you guys looked into inviting Major Williams Republican Candidate for Governor to
have an event here as I mentioned in my public comment at the last meeting?
C: What are these changes to the board? Are you guys going to have new people as part of this?
5. CONTINUED BUSINESS
A: Have you guys brought this up to the City Council if we can have it permanently on Friday,
Saturday, and Sundays.
6. PUBLIC COMMENT: I would like to ask everyone on this board to support President Trump
for reelection. He has fought to get our businesses reopened. I also want everyone to support the
campaign to recall Governor Newsom he needs to be voted out. He has done a terrible job as
Governor he needs to go.
Jackson Salinas
5
Eric Scherer
From: Jackson Salinas <jaxsalinas@gmail.com >
Sent: Friday, October 30,2020 10:12 PM
To: Planning
Subject: Old Town La Verne Business Improvement District Advisory Board Public Comment
LU02/2020
4, New Business
B. ls this a proposed cell tower to be built in La Verne? lf so I don't think it's necessary to have another cell tower
because we already have one in La Verne and our reception is a lot better because if that.
5. Continued Business
A. Has there been any talks about getting exceptions about having in-door seating if the weather was to change and
rain? Also, do you guys believe that everything will go back to in-door seating after the election?
6. Committee Reports/Updates
B. Has there been any talks that the University of La Verne will have in-person classes after the election?
Public Comment: Don't forget to vote tomorrow. Let's keep America Great by keeping Donald Trump for 4 more years as
president.
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Agenda
INSTRUCTIONS FOR THE OCTOBER 5, 2020
OLD TOWN LA VERNE BUISNESS IMPROVEMENT DISTRICT MEETING
The Old Town La Verne Business Improvement District meeting will be closed to the public in
compliance with Governor Newsom’s Executive Order to minimize the spread of the COVID-
19 Virus. Additionally, the meeting will be conducted via teleconference with members
participating remotely. Considering this, the customary meeting format has been modified.
Even with this change in format, the City is still encouraging public participation and wishes to
make residents aware of the following opportunities for participation:
1) View the meeting through the City’s website at www.cityoflaverne.org/stream
2) Please submit your written comments via email at planning@cityoflaverne.org. They
will be shared with the District Board Members prior to the meeting and will be made
part of the permanent record. We ask that you provide those emails before 7:00 p.m.
the day before the meeting.
3) For individuals that wish to share their comments during the live stream, you may
email planning@cityoflaverne.org by 7:00 a.m. on the day of the meeting with a phone
number and the item(s) you wish to speak on. We will call you back at the appropriate
time during the meeting for your comment.
AGENDA
Old Town La Verne Business Improvement District
Advisory Board
Tuesday, October 5, 2020 – 8:30 am –
www.cityoflaverne.org/stream
1. WELCOME AND CALL TO ORDER-
Board Members City Representatives/Others Present
Craig Walters, Chair Eric Scherer, Com. Dev. Director
Chris Gendreau, Vice Chair Natalie Hiatt, Com. Dev. Admin. Clerk
Marianne Stark
Jason Miller
Micky Rehm
Matt Forgey (Alternate)
2. CALENDAR-
Car Show - November 21, 2020?
Halloween Coloring Contest - Sept. 10 – Oct. 8 – online
3. APPROVAL OF MINUTES August 3, 2020 and September 8, 2020
4. NEW BUISNESS
A. Merchant Parking Discussion
B. Discussion on Upcoming Events
C. Anticipated Board Changes
5. CONTINUED BUSINESS
A. D Street Closure for Restaurants
B.
6. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer):
B. University Report (Jason Miller):
C. Marketing (Micky Rehm):
D. Chamber Report (Leah Skinner):
E. Social Media Update (Micky Rehm):
F. Financial Report:
6. PUBLIC COMMENT (Any discussion or action on non-agendized items must be deferred to the
following meeting, as required by California Brown Act Law)
7. ADJOURNMENT – Monday November 2, 2020 8:30 am–www.cityoflaverne.org/stream
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTIRICT
MINUTES OF THE REGULAR MEETING
Monday, August 3, 2020
1. The teleconference meeting was called to order by Chairperson Craig Walters at 8:31
a.m. Mr. Walters stated that questions can be emailed to planning@cityoflaverne.org.
Advisory Board Members present: Craig Walters, Chris Gendreau, Micky Rehm, Jason
Miller, Marianne Stark and Matt Forgey. City Representatives present: Community
Development Director Eric Scherer and Administrative Clerk Natalie Hiatt. Others
present: Craig Hoelzel and Leah Skinner.
2. CALENDAR
Cool Cruise – Pending - Saturday, August 22nd
Beer/Wine Walk – Pending - September 26th
Mr. Scherer stated that a Public Comment was received from Jackson Salinas via email.
3. APPROVAL OF MINUTES July 6, 2020 and July 13, 2020
It was moved by Ms. Rehm and seconded by Mr. Miller to approve the minutes of July 6,
2020 and July 13, 2020. Motion carried by a 5-0 vote.
4. CONTINUED BUSINESS
A. Cool Cruise Car Show – Mr. Hoelzel contacted the Department of Health for
approval. The Health Department considers the Car Show a gathering/event and is
not allowed during the current State and Health Order.
Mr. Scherer stated that the City has to follow county order and currently no
gatherings of any size are allowed.
Mr. Hoelzel needs only ten day notice to continue event and stated that he would
like to hold out longer.
Mr. Gendreau asked if the City would take down the closure for the event.
Mr. Scherer stated that the car show would need to modified.
Mr. Miller and Ms. Rehm both suggested moving the event to November.
1
It was moved by Mr. Miller and seconded by Ms. Stark to combine the Cool
Cruise with the Holiday Cruise scheduled for November 21, 2020. Motion carried
by a 5-0 vote.
B. Beer/Wine Walk – To be discussed at the Association meeting.
C. D Street Closure for Restaurants – Mr. Scherer stated that since the last meeting
trees were added to the street and the public tables were removed.
Ms. Rehm stated that on Sunday the trash cans were overflowing.
Mr. Scherer stated that Public Works is not staffed on Sundays.
Ms. Rehm volunteered to email the restaurants requesting their help. She also
suggested that the employees park in Lot E.
D. ULV Crawl Update – Event cancelled. Mr. Miller stated that the University would
be remote online for the fall with limited staff on campus. Only housing a handful
of students that require housing.
E. Business Assistance Grants – Mr. Scherer stated there are a lot of available funds.
Approximately 40 applications are currently pending.
5. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer): None
B. University Report (Jason Miller): None
C. Marketing (Micky Rehm): None
D. Chamber Report (Leah Skinner): Ms. Skinner announced on August 13th the
Chamber and College of Law will discuss employment, workers compensation,
and tenants’ rights.
E. Social Media Update (Micky Rehm): None
F. Financial Report: None
6. PUBLIC COMMENT (Any discussion or action on non-agendized items must be
deferred to the following meeting, as required by California Brown Act Law)
Public Comments received from Gus Moran and Jackson Salinas via email.
7. ADJOURNMENT
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Meeting was adjourned at 9:18 a.m., to the next meeting to be held on Monday,
September 14, 2020 at 8:30 a.m.
Respectively submitted,
_____________________
Natalie M. Hiatt
ATTACHMENTS:
PUBLIC COMMENTS RECEIVED
3
From: Gus Moran <gus.moran@yahoo.com>
Sent: Sunday, August 2, 2020, 10:33 AM
To: planning@cityoflaverne.org
Subject: Temporary CHALK ART
Hi city of La Verne,
My name is Gus Moran and I am a local resident and professional chalk artist. I am a graduate of
Damien High School and an art teacher.
I would like permission to chalk a mural on D street where out door dining is currently being
held. I use chalk and water. The image can be washed away or will eventually fade away if left
alone. There would be no cost to you I would supply all chalk. I've been doing chalk for over 14
years all over the country. Places like Reno Nevada, Murrieta Georgia, Tampa Florida, Illinois
Chicago, Prescott Arizona and locally in Downtown Glendora, Pasadena, Palm Springs to
name a few. My thought is to chalk a 3D image where patrons can interact with the art. I am
attaching some previous works made with chalk. Please consider this at your meeting Monday
and my hope is that I hear a positive response from the council, thank you for your
consideration.
Gus Moran
4
From: Jackson Salinas [jaxsalinas@gmail.com]
Sent: Thursday, July 30, 2020 10:31 PM
To: Planning
Subject: Public Comment 08/03/2020
1. 2. Calendar: I have an idea for a possible event. I was wondering if we can have Major
Williams Republican Candidate for Governor of California in 2022 speak here. It would be a
wonderful event to have him speak and talk to our residents and business owners on issues in our
state and our city. Here is the email to contact his campaign regarding meet
ups: mailto:meetmajor@majorforgovernor.com
2. 6. Public Comment: I would like to have everyone on this board fight for our businesses to
have indoor services again. Our residents are sick and tired of Newsoms restrictions it needs to
end. I am also asking everyone to get the city to file a lawsuit against the Governor for the indoor
closures this is unacceptable.
5
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTIRICT
MINUTES OF THE REGULAR MEETING
Monday, September 8, 2020
1. The teleconference meeting was called to order by Chairperson Craig Walters at 8:33
a.m. Mr. Walters stated that questions can be emailed to planning@cityoflaverne.org.
Advisory Board Members present: Craig Walters, Chris Gendreau, Micky Rehm,
Marianne Stark and Matt Forgey. City Representatives present: Community
Development Director Eric Scherer and Administrative Clerk Natalie Hiatt. Police
Department Staff present: Chief Nick Paz, Captain Colleen Flores, and Community
Services Officer Hollie Savage. Others present: Larry Pirkle of University of La Verne
and Leah Skinner of the Chamber of Commerce.
2. CALENDAR
Car Show – Saturday, November 21, 2020
Halloween Coloring Contest – September 10th-October 8th
Mr. Scherer stated that the coloring contest submittals can be done through the online
portal or in person at City Hall.
Mr. Scherer stated that a Public Comment was received from Jackson Salinas via e-mail.
3. APPROVAL OF MINUTES
N/A
4. NEW BUSINESS
A. Police Department Business Watch Program - Officer Savage announced a new
program and partnership between the Police Department and merchants. She
stated there are 4-5 officers working at one time and 1,300 businesses within the
City. The program encourages businesses to call if something looks suspicious
and to lookout for fellow merchants. More program information is available on
the Police Department website.
Ms. Stark asked how the Board Members can help with the program.
Officer Savage stated sharing by word of mouth and with social media.
5. CONTINUED BUSINESS
A. D Street Closure for Restaurants - Mr. Scherer stated that the City would continue
with the closure as long as the Board is in support.
1
Ms. Skinner stated that the street closure has helped keep the businesses alive.
Mr. Forgey has noticed a lot more traffic on Third Street including speeding
vehicles, skateboarders, and smoking.
Mr. Walters stated that he also noticed the skateboarders and bicyclists. He is also
concerned about the crowded sidewalks. He asked if the University had any
concerns for continued use of their parking lot.
Mr. Pirkle had no concerns.
Mr. Forgey requested “No Skateboarding” and “No Smoking” signs.
Mr. Walters asked Mr. Scherer to address the petition received to keep the street
permanently closed.
Mr. Scherer stated that the request has not been presented to council.
B. Car Show – November Date - Mr. Scherer stated that the Car Show is scheduled
for November 21st the Saturday before Thanksgiving. The event will take place as
long as the current County order is lifted.
Mr. Gendreau asked if the Christmas tree will be delivered before the car show.
Ms. Rehm stated that the tree is not available until the following week.
Mr. Scherer stated that money is set aside for a tree decorator.
Ms. Rehm will ask the tree vendor if the tree can be delivered early. She also
stated that she will contact the decorator from last year and Joann Lammens of
Gina T. to check their availability.
6. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer): None
B. University Report (Jason Miller): Mr. Pirkle announced that online classes have
started. Currently there are 150 students living at the dorms and essential
employees are on campus. Regular testing, HVAC updates, plexiglass, reduced
class sizes, and washing stations will be provided. He stated that the Brown
property on Arrow Highway will be removed down to the slab.
Ms. Rehm asked if the Lot E can be used for employee parking on a more
permanent basis.
2
Ms. Stark also suggested directing employees to park in the lot behind the Public
Safety building.
Mr. Scherer recommends tabling for further discussion next month.
C. Marketing (Micky Rehm): Ms. Rehm announced a new business will be in the
space previously occupied by Serendipity.
D. Chamber Report (Leah Skinner): Ms. Skinner announced the Bonita Unified
School District forum to be held Tuesday, October 20th.
E. Social Media Update (Micky Rehm): None
F. Financial Report: None
7. PUBLIC COMMENT (Any discussion or action on non-agendized items must be
deferred to the following meeting, as required by California Brown Act Law)
Public Comment received from Jackson Salinas via e-mail.
8. ADJOURNMENT
Meeting was adjourned at 9:28 a.m., to the next meeting to be held on Monday, October
5, 2020 at 8:30 a.m.
Respectively submitted,
_____________________
Natalie M. Hiatt
ATTACHMENT: PUBLIC COMMENTS RECEIVED.
3
From: Jackson Salinas <jaxsalinas@gmail.com>
Sent: Friday, September 4, 2020 11:43:41 PM
To: planning@cityoflaverne.org <planning@cityoflaverne.org>
Subject: Old Town La Verne Business Improvement District Advisory Board Public Comment 09/08/2020
1. 2. Calander: I originally submitted this comment last meeting but for some reason, it didn't go
through. I was wondering if we can plan an event to have Major Williams Republican Candidate
for Governor of California in 2022 speak here. It would be a wonderful event to have him speak
and talk to our residents and business owners on issues in our state and our city. Here is the email
to contact his campaign regarding meetups: meetmajor@majorforgovernor.com
About the car show. I think we should have it that day because it will be after the Presidential
Election on November 3rd, 2020. The reason is that President Trump said a couple of months
ago that come election day everything is going to reopen back up again. Our Governor is just
doing this for political power to keep everything closed and not have any events in our city.
2. 4. New Business A. Police Department Business Watch Program: Will this program be a
volunteer program for residents to protect businesses or just for businesses only to participate?
3. 6. Public Comment: I would like to have everyone on this board fight for our businesses to
have indoor services again. Our residents are sick and tired of Newsom's restrictions it needs to
end. I am also asking everyone to get the city to file a lawsuit against the Governor for the indoor
closures this is unacceptable.
4
From: Jackson Salinas <jaxsalinas@gmail.com>
Sent: Saturday, September 5, 2020 7:22:31 PM
To: planning@cityoflaverne.org <planning@cityoflaverne.org>
Subject: Old Town La Verne Business Improvement District Advisory Board Public Comment on
Continued Business A.D Street Closure for Restaurants 09/08/2020
Is there a way we can have this permanently every Friday, Saturday, and Sunday because
I think if things go back to normal and we allow outdoor seating for the restaurants on those days
it can bring more and more business to La Verne. While having indoor seating as well at 100%
capacity.
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