Old Town La Verne Business Improvement District Agendas
Regular MeetingLa Verne, CA · November 2, 2020
Minutes
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTIRICT
MINUTES OF THE REGTILAR MEETING
Monday, November 2, 2020
I The teleconference meeting was called to order by Chairperson Craig Walters at 8:30a.m.
Mr. Walters stated that questions can be emailed to plannine@citvoflaveme.ore.
Advisory Board Members present: Craig Walters, Chris Gendreau, Jason Miller,
Marianne Stark, Micky Rehm, and Matt Forgey. City Representatives present:
Community Development Director Eric Scherer and Administrative Clerk Natalie Hiatt.
Others present: Craig Hoelzel and Leah Skinner.
2. CALEiYDAR
Cool Cruise - Rescheduled - Date to be determined.
3. APPROVAL OF MINUTES - October 5,2020
It was moved by Ms. Rehm and seconded by Mr. Miller to approve the minutes. Motion
caried by a 5-0 vote.
Public Comment was received from Jackson Salinas via e-mail.
4. NEW BUSINESS
A. Cruisin La Verne Car Show - Mr. Scherer stated he is not aware of any changes
to current orders that will allow for the event to take place.
Mr. Hoelzel stated no new information from the County Health Department.
Ms. Rehm stated that the Holiday Open House scheduled for December 5th would
not be allowed due to the current order. She suggested using the funds for
advertising and promotion of the businesses.
Mr. Scherer stated that unless the color tier changes we will not be able to lift the
restrictions at the beginning of December.
Ms. Stark asked if the City can fight the order.
Mr. Scherer stated that a coalition of cities would be needed but it would be very
difficult to accomplish.
Mr. Walters stated that he does not feel like the event can happen in three weeks
Ms. Stark suggested waiting until after the election to see if there are any changes.
I
Mr. Miller stated that he does not see a change being implemented in time.
Mr. Hoelzel requested the event be listed as re-scheduled on the calendar
Chairperson Walters stated that he will continue to the monitor the situation and if
necessary another meeting can be convened.
B. Verizon Tower Mainiero Square - Mr. Scherer stated that Verizon pulled out of
project after re-evaluating their budget. It's possible that another company will
take over the project. The City's Mainiero Square improvements will still move
forward.
Public comment was received by Jackson Salinas via email.
5. CONTINUED BUSINESS
A. D Street Closure for Restaurants/Tents - Mr. Scherer stated that a professional
tent company was engaged. The quote for two tents was $15,000/month including
heaters, propane refills, weekly inspections, set up, and tear down. Mr. Scherer
stated that it is not financially feasible to set up the commercial tents.
Ms. Rehm asked if there was a deadline for weather preparation for the
restaurants.
Mr. Scherer stated that no deadline was given but the Board can come up with
uiteria and a deadline for re-opening the street.
Chairperson Walters recommended creating a sub-committee to help develop a
plan for re-opening.
Mr. Gendreau suggested that the Board survey the businesses utilizing the street
closure.
Mr. Scherer agreed to discuss plans with the business owners utilizing the closure
Public Comment was received by Jackson Salinas via email.
B. Merchant Parking Permits - Mr. Scherer stated that the parking permits will be
suspended for now. He stated that University lots can be utilized without permits.
C. Altemate Board Member Interest - Mr. Scherer stated that no one has expressed
interest in the position.
6. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer): None
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B. University Report (Jason Miller): Mr. Miller stated that the University will likely
be remote during the spring term.
Public Comment was received by Jackson Salinas via email.
C Marketing (Micky Rehm): Ms. Rehm stated that she's organizing Facebook ads to
promote the businesses. The tree decorator is available the Friday after
Thanksgiving. Instead of one large tree there will be 3 smaller trees in Mainiero
Square. The trees cost $150 each.
Mr. Scherer stated that downtown will be decorated the week of Thanksgiving.
Mr. Forgey suggested re-imagining the Holiday Stroll and hold a decorating
contest for the businesses and a scavenger hunt.
Ms. Rehm asked how they could have Santa downtown with social distancing in
place.
Ms. Stark suggested having Santa sit on the fire truck.
Mr. Scherer stated that the decorating and scavenger hunt would be allowed but
needs to check on the use of the fire truck.
Mr. Forgey volunteered to coordinate the decorating contest.
D. Chamber Report (Leah Skinner): Ms. Skinner announced the release of the Shop
La Verne Gift Card and a scavenger hunt during the month of December.
E. Social Media Update (Micky Rehm): None
F. Financial Report: None
7 PUBLIC COMMENT (Any discussion or action on non-agendized items must be
deferred to the following meeting, as required by California Brown Act Law)
Public Comment received from Jackson Salinas via e-mail.
8. ADJOURNMENT
Meeting was adjourned at9:37 a.m., to the next meeting to be held on Monday,
December 7,2020 at 8:30 a.m.
Natalie M.
ATTACHMENT: PUBLIC COMMENT RECEIVED
3
From: Jackson Salinas <iaxsalinas@email.com>
Sent: Friday, October 30,2020 LO:LZ:L2 PM
To: plannins@ciWoflaverne.ore <plannine@ciwofla
Subject: Old Town La Verne Business lmprovement District Advisory Board Public Comment ttl12l202}
4. New Business
B. Is this a proposed cell tower to be built in La Verne? If so I don't think it's necessary to have another
cell tower because we already have one in La Veme and our reception is a lot better because if that.
5. Continued Business
A. Has there been any talks about getting exceptions about having in-door seating if the weather was to
change and rain? Also, do you guys believe that everything will go back to in-door seating after the
election?
6. Committee Reports/Updates
B. Has there been any talks that the University of La Verne will have in-person classes after the election?
Public Comment: Don't forget to vote tomorrow. Let's keep America Great by keeping Donald Trump for
4 more years as president.
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Agenda
INSTRUCTIONS FOR THE NOVEMBER 2, 2020
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MEETING
The Old Town La Verne Business Improvement District meeting will be closed to the public in
compliance with Governor Newsom’s Executive Order to minimize the spread of the COVID-
19 Virus. Additionally, the meeting will be conducted via teleconference with members
participating remotely. Considering this, the customary meeting format has been modified.
Even with this change in format, the City is still encouraging public participation and wishes to
make residents aware of the following opportunities for participation:
1) View the meeting through the City’s website at www.cityoflaverne.org/stream
2) Please submit your written comments via email at planning@cityoflaverne.org. They
will be shared with the District Board Members prior to the meeting and will be made
part of the permanent record. We ask that you provide those emails before 7:00 p.m.
the day before the meeting.
3) For individuals that wish to share their comments during the live stream, you may
email planning@cityoflaverne.org by 7:00 a.m. on the day of the meeting with a phone
number and the item(s) you wish to speak on. We will call you back at the appropriate
time during the meeting for your comment.
AGENDA
Old Town La Verne Business Improvement District
Advisory Board
Tuesday, November 2, 2020 – 8:30 am –
www.cityoflaverne.org/stream
1. WELCOME AND CALL TO ORDER-
Board Members City Representatives/Others Present
Craig Walters, Chair Eric Scherer, Com. Dev. Director
Chris Gendreau, Vice Chair Natalie Hiatt, Com. Dev. Admin. Clerk
Marianne Stark Leah Skinner, Chamber of Commerce
Jason Miller Craig Hoelzel, Car Show Promoter
Micky Rehm
Matt Forgey (Alternate)
2. CALENDAR-
Cool Cruise - TBD – Sat. April 3, 2021?
3. APPROVAL OF MINUTES October 5, 2020
4. NEW BUISNESS
A. Crusin La Verne Car Show
B. Verizon Tower at Mainiero Square
5. CONTINUED BUSINESS
A. D Street Closure for Restaurants / Tents
B. Merchant Parking Permits
C. Alternate Board Member Interest
6. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer):
B. University Report (Jason Miller):
C. Marketing (Micky Rehm):
D. Chamber Report (Leah Skinner):
E. Social Media Update (Micky Rehm):
F. Financial Report:
6. PUBLIC COMMENT (Any discussion or action on non-agendized items must be deferred to the
following meeting, as required by California Brown Act Law)
7. ADJOURNMENT – Monday December 7, 2020 8:30 am–www.cityoflaverne.org/stream
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTIRICT
MINUTES OF THE REGULAR MEETING
Monday, October 5, 2020
1. The teleconference meeting was called to order by Chairperson Craig Walters at 8:32a.m.
Mr. Walters stated that questions can be emailed to planning@cityoflaverne.org.
Advisory Board Members present: Craig Walters, Chris Gendreau, Jason Miller, Matt
Forgey and Micky Rehm (arrived late). City Representatives present: Mayor Tim
Hepburn, Community Development Director Eric Scherer and Administrative Clerk
Natalie Hiatt. Others present: Craig Hoelzel.
2. CALENDAR
Car Show – Saturday, November 21, 2020
Mr. Scherer stated large events are still not allowed and it is unlikely for the event to
occur under today’s guidelines.
Mayor Hepburn stated that he will continue to make contact with the County
Supervisor’s Office.
Mr. Hoelzel stated that he needs two week notice to cancel the event. He asked the board
to hold off on cancelling the event until November 2nd.
It was moved by Mr. Gendreau and seconded by Mr. Miller to hold off on further
discussion until the November 2nd meeting. Motion carried by a 4-0 vote (Ms. Rehm was
not present for the vote).
Halloween Coloring Contest – September 10th-October 8th
Mr. Scherer stated that the coloring contest application is available online. The entries
will be posted in the windows of the downtown businesses.
Mr. Gendreau asked what should be done if there are trick-or-treaters on Halloween.
Mr. Scherer stated that the County backed off on their position of prohibiting trick-or-
treating but they do not recommend it. If a business or home wishes to provide candy
they may do so at their discretion. The City will be releasing information later this week
regarding two Halloween programs being organized by the Community Services
Department.
3. APPROVAL OF MINUTES - August 3, 2020 and September 8, 2020
Public Comment was received from Jackson Salinas via e-mail.
It was moved by Mr. Gendreau and seconded by Mr. Miller to approve the minutes with a
1
correction to the public comment. Motion carried by a 4-0 vote (Ms. Rehm was not
present for the vote).
4. NEW BUSINESS
A. Merchant Parking Discussion – Ms. Rehm stated that she emailed the businesses
and received no responses. She spoke to George Henderson about possibly
utilizing the University parking lot for Downtown employee parking.
Mr. Gendreau asked if the City is writing a letter regarding parking.
Mr. Scherer stated a letter will be sent. Mr. Scherer reviewed the previous parking
analysis and the consultant recommended not allowing employees to park in 90
minute parking spots.
Mr. Miller stated that Lot F at the University is also available for parking.
Mr. Scherer will encourage business owners and employees to park in Lots E and
F.
B. Discussion on Upcoming Events – Mr. Scherer stated that as of now it does not
look like the County will allow events like the Holiday Stroll. He asked Ms.
Rehm if the post card is still being mailed.
Ms. Rehm stated that the post card should be sent even if the Holiday Stroll does
not take place.
Public Comment received from Jackson Salinas via email.
Chairperson Walters stated that the post card will be further discussed at the
Association meeting.
C. Anticipated Board Changes – Mr. Gendreau stated that he will still be able to
serve on the board through January 2021.
Chairperson Walters asked that the City appoint a new alternate and make Matt
Forgey a board member.
Mr. Scherer stated that he will include notice of the open alternate position and an
application in the parking letter.
Public Comment received from Jackson Salinas via email.
It was moved by Mr. Miller and seconded by Ms. Rehm to recommend the move
of Mr. Forgey from alternate to full-time board member. Motion carried by a 4-0
vote.
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5. CONTINUED BUSINESS
A. D Street Closure for Restaurants – Mr. Scherer stated that the city has made no
changes to the set-up since the last meeting.
Mayor Hepburn stated that in his personal opinion 50-60% occupancy is needed
before D Street can be opened. He stated that people feel safer outdoors.
Chairperson Walters asked if heaters and tenting with side walls will be allowed.
Mr. Scherer stated that significant upgrades to the tenting are needed to allow for
heaters in order to meet the Fire Department’s rules and regulations.
Ms. Rehm was concerned about having the street closed if the businesses do not
utilize outdoor dining during the cold weather.
Public Comment received by Jackson Salinas via e-mail.
Mr. Scherer asked the board if they wanted to address the Public Comments
received by Jackson Salinas.
Mr. Gendreau stated that the Board will not disregard County and Governor
Order.
Mayor Hepburn stated we are doing well following the guidelines and we need to
prepare for the change in weather.
Chairperson Walters addressed the comment regarding the Board’s ability to plan
a political event for Major Williams.
Mr. Scherer stated that this is a non-political board and cannot endorse any one
candidate for seat or office. The only involvement the board has is hosting a
candidate’s forum for City Council elections.
6. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer): None
B. University Report (Jason Miller): Mr. Miller stated that the winter term will be
remote. Enrollment is up this school year due to an increase in marketing last
year.
C. Marketing (Micky Rehm): None
D. Chamber Report (Leah Skinner): Mr. Scherer stated the La Verne and San Dimas
Chambers will host the Bonita Unified School Board forum on Tuesday, October
20th 6:00p.m.
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La Verne Restaurant Week will be October 21-25th in place of the Taste of La
Verne. Participating restaurants will offer specials during the event.
E. Social Media Update (Micky Rehm): Ms. Rehm encouraged everyone to support
all business posts on social media and tag the Old Town page.
F. Financial Report: None
7. PUBLIC COMMENT (Any discussion or action on non-agendized items must be
deferred to the following meeting, as required by California Brown Act Law)
Public Comment received from Jackson Salinas via e-mail.
8. ADJOURNMENT
Meeting was adjourned at 9:18 a.m., to the next meeting to be held on Monday,
November 3, 2020 at 8:30 a.m.
Respectively submitted,
_____________________
Natalie M. Hiatt
ATTACHMENT: PUBLIC COMMENT RECEIVED.
4
From: Jackson Salinas <jaxsalinas@gmail.com>
Sent: Friday, October 2, 2020 3:04:15 PM
To: planning@cityoflaverne.org <planning@cityoflaverne.org>
Subject: OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MEETING Public Comment
10/05/2020
3. APPROVAL OF MINUTES September 8, 2020: In the minutes it shows that I sent two public
comments through email but when I looked at the comments it only showed the one I sent on
Saturday, September 5th. I am asking that it be fixed by including the one I sent on Friday,
September 4th.
4. NEW BUSINESS
B: Have you guys looked into inviting Major Williams Republican Candidate for Governor to
have an event here as I mentioned in my public comment at the last meeting?
C: What are these changes to the board? Are you guys going to have new people as part of this?
5. CONTINUED BUSINESS
A: Have you guys brought this up to the City Council if we can have it permanently on Friday,
Saturday, and Sundays.
6. PUBLIC COMMENT: I would like to ask everyone on this board to support President Trump
for reelection. He has fought to get our businesses reopened. I also want everyone to support the
campaign to recall Governor Newsom he needs to be voted out. He has done a terrible job as
Governor he needs to go.
Jackson Salinas
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