Old Town La Verne Business Improvement District Agendas
Regular MeetingLa Verne, CA · February 1, 2021
Minutes
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTIRICT
MINUTES OF THE REGULAR MEETING
Monday, February l, 2021
I The teleconference meeting was called to order by Chairperson Craig Walters at 8:38a.m.
Mr'Waltersstatedthatquestionscanbeemailedto@'
Advisory Board Members present: Craig Walters, Chris Gendreau, Jason Miller, Micky
Rehm and Matt Forgey. Absent: Marianne Stark. City Representatives present:
Community Development Director Eric Scherer and Administrative Clerk Natalie Hiatt.
Others present: Leah Skinner of the La Verne Chamber of Commerce and Alfie Sanchez
of Majestic Cycle.
2. CALENDAR
Cool Cruise - Rescheduled - Date to be determined.
3. APPROVAL OF'' MIIYUTES It was moved by Mr. Miller and seconded by Mr. Forgey
to approve the Minutes of the December 2,2020 and December 7 ,2020 meetings.
Motion carried by a 5-0 vote.
4. NEW BUSIIIESS
A. Majestic Cycling - Proposed Event - Mr. Alfie Sanchez proposed a two day
professional bicycle race in the City to be held July 2022. The first day of the event
would include a course around Old Town.
The board members were supportive of exploring the concept but expressed concerns
regarding the financial obligation and access due to the road closures.
Mr. Scherer stated that he will present the course map at the Department Head meeting.
Chairperson Walters requested that Mr. Sanchez prepare a proposal with the event
details.
5. CONTINUED BUSINESS
A. D Street Closure - Mr. Scherer stated that the Health Department lifted the
outdoor dining ban last week. D Street was closed on Thursday, January 28h to allow for
outdoor dining. There was one Public Comment received via email.
B. Alternate Board Member lnterest - Mr, Scherer recommended that we invite Dori
Franco and Peri Hanawalt for recommendation to the City Council.
6. COMMITTEE REPORTS/ UPDATES
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A. City Report (Eric Scherer): None
B. University Report (Jason Miller): The University is expected to open for hybrid
learning in August.
C. Marketing (Micky Rehm): Ten businesses took advantage of Facebook boosts
from October-December.
D. Chamber Report (Leah Skinner): During the month of February "Show your love
for La Verne" by sharing a story, photo, post about a La Verne business by using
#welovelaverne on social media. Every post will receive an entry. Winners will
receive a I hour flight at Brackett Airport.
E. Social Media Update (Micky Rehm): None
F. Financial Report: None
7 PUBLIC COMMENT (Any discussion or action on non-agendized items must be
deferred to the following meeting, as required by California Brown Act Law)
There was one Public Comment received via email.
8. ADJOURNMENT
Meeting was adjourned at9:29 a.m., to the next meeting to be held on Monday, March l,
2021at 8:30 a.m.
Hiatt
ATTACHMENT: PUBLIC COMMENT RECEIVED.
2
From: Jackson Salinas <iaxsalinas@qmail.com>
Sent: Friday, January 29,202L 9:19:55 PM
To: ola n ning@citvof laverne.ors <pla nn ing@ citvoflaverne.org>
Subject: Old Town La Verne Business lmprovement District Advisory Board Public Comment O2/0L/2021
5. CONTINUED BUSINESS
A. D Street Closure: Will there be any plans to take legal action against the state if they reinstate the
outdoor dining ban?
6. PUBLIC COMMENT: I am asking everyone on this board to get all the Old Town Businesses to
support the Recall Gavin Newsom Campaign we are getting very close to our goal to recall him.
Secondly, when can we go back to in-person meetings? People in our city want to go back to in-person
meetings by following the COVID-l9 health measures by having a reduced capacity for people that want
to attend the meetings and speak during public comment in person while still having the option of
submitting comments through email, and having them sign a speaker card so they can know how many
people are speaking on an agenda item.
Lastly, about email public comments is there a way we can keep that option when things go back to
normal from COVID-I9? I find it very convenient for people that want to speak on an item but cannot
attend the meeting for some reason. I have already asked the City Council to talk with our Legislators to
amend the Brown Act to have this option permanently.
Jackson Salinas
J
Agenda
INSTRUCTIONS FOR THE FEBRUARY 1, 2021
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MEETING
The Old Town La Verne Business Improvement District meeting will be closed to the public in
compliance with Governor Newsom’s Executive Order to minimize the spread of the COVID-
19 Virus. Additionally, the meeting will be conducted via teleconference with members
participating remotely. Considering this, the customary meeting format has been modified.
Even with this change in format, the City is still encouraging public participation and wishes to
make residents aware of the following opportunities for participation:
1) View the meeting through the City’s website at www.cityoflaverne.org/stream
2) Please submit your written comments via email at planning@cityoflaverne.org. They
will be shared with the District Board Members prior to the meeting and will be made
part of the permanent record. We ask that you provide those emails before 7:00 p.m.
the day before the meeting. Please be advised that public comments submitted by
emails or any other format to the City are public records that will be made
available for public viewing.
3) For individuals that wish to share their comments during the live stream, you may
email planning@cityoflaverne.org by 7:00 a.m. on the day of the meeting with a phone
number and the item(s) you wish to speak on. We will call you back at the appropriate
time during the meeting for your comment.
AGENDA
Old Town La Verne Business Improvement District
Advisory Board
Tuesday, February 1, 2021 – 8:30 am –
www.cityoflaverne.org/stream
1. WELCOME AND CALL TO ORDER-
Board Members City Representatives/Others Present
Craig Walters, Chair Eric Scherer, Com. Dev. Director
Chris Gendreau, Vice Chair Natalie Hiatt, Com. Dev. Admin. Clerk
Marianne Stark Leah Skinner, Chamber of Commerce
Jason Miller Alfie Sanchez, Majestic Cycling
Micky Rehm
Matt Forgey (Alternate)
2. CALENDAR-
Cool Cruise - Sat. April 3, 2021?
3. APPROVAL OF MINUTES December 2, 2020 and December 7, 2020
4. NEW BUISNESS
A. Majestic Cycling – Proposed Event
5. CONTINUED BUSINESS
A. D Street Closure
B. Alternate Board Member Interest
6. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer):
B. University Report (Jason Miller):
C. Marketing (Micky Rehm):
D. Chamber Report (Leah Skinner):
E. Social Media Update (Micky Rehm):
F. Financial Report:
6. PUBLIC COMMENT (Any discussion or action on non-agendized items must be deferred to the
following meeting, as required by California Brown Act Law)
7. ADJOURNMENT – Monday March 1, 2021 8:30 am–www.cityoflaverne.org/stream
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTIRICT
MINUTES OF THE SPECIAL MEETING
Wednesday, December 2, 2020
1. The teleconference meeting was called to order by Chairperson Craig Walters at 8:30a.m.
Chairperson Walters stated that questions can be emailed to planning@cityoflaverne.org.
Advisory Board Members present: Craig Walters, Chris Gendreau, Jason Miller,
Marianne Stark, Micky Rehm and Matt Forgey. City Representatives present:
Community Development Director Eric Scherer, Administrative Clerk Natalie Hiatt, and
Mayor Tim Hepburn. Others present: Leah Skinner.
Chairperson Walters remembered Brian McNerney of the La Verne Chamber of
Commerce. Mr. McNerney unexpectedly passed the morning of Thanksgiving.
2. CALENDAR
Cool Cruise – Rescheduled – Date to be determined.
3. APPROVAL OF MINUTES None
4. NEW BUSINESS None
5. CONTINUED BUSINESS
A. D Street Closure - Chairperson Walters recapped that last week Los Angeles
County ordered that all outdoor dining stop and be limited to takeout and delivery
for three weeks. He stated concern for the businesses on D Street that were utilizing
the street closure and invested in outdoor dining setups. The City polled members
and it was decided to keep the barriers in place until more information was provided
regarding the court case filed by the California Restaurant Association.
Mr. Scherer stated that since the order was issued there has been discussion of a new
Safer at Home order issued by the State that would presumptively extend outdoor dining
closure further. He stated that it was temporarily decided to leave the street closed. The
City is now looking for direction from the Board. There were four Public Comments
received.
Ms. Stark asked if it would be considered outdoor dining if the restaurants left their
outdoor dining area in place for takeout diners.
Mr. Scherer stated that it would be considered outdoor dining because it’s an extension of
their restaurant area as permitted by the City, Alcohol Beverage Control, and Los
Angeles County Health Department.
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Ms. Stark asked if City owned park benches can be added to the center of D Street for
takeout.
Mr. Scherer stated that it has been discussed but there is some risk in facilitating. The
City needs to investigate with their insurance company.
Chairperson Walters stated that there were mixed feelings about opening the street last
week but those that he spoke to directly supported opening the street if there was no
activity in the street.
Mr. Gendreau suggested waiting for the outcome of the court case before making a
decision. He stated that many restaurants in Glendora and Claremont are going against
the order and have remained open.
Ms. Rehm stated that Downtown is dead and only one restaurant is still utilizing the
space. She stated that by re-opening the street there would be more activity and easier
access for the consumers.
Ms. Stark asked if City Council can override the order.
Mr. Scherer stated that the City is taking hands off approach. If complaints are received
the Police Department will follow-up and educate the businesses.
Mayor Hepburn stated that as of yesterday there are 832 COVID cases and 15 deaths. He
stated that he is not agreement of the order but we must abide by it.
Chairperson Walters stated that this special meeting was called in hopes that the court’s
decision would be made but it was delayed.
Mr. Forgey stated support in the street remaining closed if the court case is successful.
Ms. Rehm stated that she hopes the court case is in favor of the restaurants but if it does
not rule in favor, the street should be re-opened.
Mr. Miller recommended that the Board agree upon a timeframe to re-open the street
based upon the court’s decision.
Mr. Scherer stated the decision can be handled at a staff level but City Council will be
informed and given the opportunity to add the item to the City Council agenda for
Monday’s meeting.
Ms. Stark recommended waiting until the Monday BID meeting for a decision.
It was moved by Mr. Gendreau and seconded by Ms. Stark to recommend the City
continue the street closure for outdoor dining if a positive court decision is received.
However, if the decision is not in favor of the restaurants the City should start the process
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of re-opening the street. If the court case is not decided today the DBID will wait until the
regularly scheduled meeting Monday to decide. Motion carried by a 5-0 vote.
Mr. Gendreau asked if the Business Assistance Grant was still available and if those that
already received money can re-apply for more assistance.
Mr. Scherer stated there are still funds available and it’s a possibility that the Committee
will decide to allow businesses to apply for more assistance. He encouraged those that
have not applied to submit their applications.
Mayor Hepburn stated that the businesses have the Council’s full support.
6. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer): None
B. University Report (Jason Miller): None
C. Marketing (Micky Rehm): None
D. Chamber Report (Leah Skinner): None
E. Social Media Update (Micky Rehm): None
F. Financial Report: None
7. PUBLIC COMMENT (Any discussion or action on non-agendized items must be
deferred to the following meeting, as required by California Brown Act Law)
8. ADJOURNMENT
Meeting was adjourned at 9:18 a.m., to the next meeting to be held on Monday,
December 7, 2020 at 8:30 a.m.
Respectively submitted,
_____________________
Natalie M. Hiatt
ATTACHMENT: PUBLIC COMMENTS RECEIVED.
3
From: Jackson Salinas [mailto:jaxsalinas@gmail.com]
Sent: Saturday, November 28, 2020 2:23 PM
To: Planning
Subject: OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT SPECIAL MEETING Public
Comment 12/02/2020
Continued Business
A: I am asking this board to defy the outdoor dining ban from Los Angeles County, and to join
the lawsuit filed by the California Restaurant Association as well as getting neighboring cites to
form a coalition that will defy the order as well. For the sake of our residents and our businesses
please do what’s right for the public and our local economy. If our restaurants have to go back
only for take-out or delivery it is going to make things worse for them. I sent this to the city
council already but we have had enough of this.
I hope you take this into consideration.
Committee Reports/Updates
A. Has the city looked into forming a health department in regards to the health orders? San
Dimas is starting to look into doing that as well because they don’t like what the county is doing
regarding the current orders. If we had our own health department like Pasadena and Long Beach
it would let us do our own thing regarding the current health orders.
Has there been any update from Kathryn Barger's office regarding getting La Verne exempt from
the outdoor dining ban?
Jackson Salinas
4
From: emartinez306 [mailto:emartinez306@yahoo.com]
Sent: Sunday, November 29, 2020 10:59 PM
To: Planning
Subject: Down Town La Verne outdoor dining
To whom it may concern,
Please keep the outdoor dining option in D St.
As long as the employees follow the mask /face sheild guidelines there is no reason to
shut it down.
E. Martinez
Resident residing on D St.
Sent from my Sprint Samsung Galaxy S10.
5
From: smoke shop <smokeshoplaverne@gmail.com>
Date: Tuesday, December 1, 2020 at 9:05 AM
To: Craig H Walters <chwalters@cpp.edu>
Subject: Ex:
I hope this email finds you well during this difficult time .I wanted to thank our city council in
supporting our samll businesses in down town la verne. During the start of the pandemic . I was
one of the first to support the resturants surrounding my shop.The clasure of the street affected
my shop and caused my business to barely survive.
Since the new stay at home Order was in effect 11/30 till 12/20. The resturants will Not be able
to dine Outside so it will be appropriate to Re open the street . This will help the non-resturants
on the street that are struggling as well.
We all need to unite as a community to help One another because the pabdemic is affecting
every household financially and emotionally.
Thank you for your time and support Regards
Frank
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From: Michelle BENITEZ [mailto:myjuljad@att.net]
Sent: Tuesday, December 01, 2020 12:22 PM
To: Planning
Subject: Support for small business
Hello-
I’m in favor of la Verne restaurants being able to stay open for outdoor dining. They can’t
survive with take out alone. If the city doesn’t do something business will close, people will
loose jobs and so on. It’s a spiral affect that won’t stop.
I’m also in favor of the city working with San Dimas to get our own health officer so we are not
lumped together with LA County.
Please take care of the small business in la Verne.
Thank you,
Michelle Benitez
Get Outlook for iOS
7
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTIRICT
MINUTES OF THE REGULAR MEETING
Wednesday, December 7, 2020
1. The teleconference meeting was called to order by Chairperson Craig Walters at 8:30a.m.
Chairperson Walters stated that questions can be emailed to planning@cityoflaverne.org.
Advisory Board Members present: Craig Walters, Chris Gendreau, Jason Miller,
Marianne Stark, Micky Rehm and Matt Forgey. City Representatives present:
Community Development Director Eric Scherer, Administrative Clerk Natalie Hiatt, and
Mayor Tim Hepburn. Others present: Leah Skinner.
2. CALENDAR
Cool Cruise – Saturday, April 3, 2021?
3. APPROVAL OF MINUTES November 2, 2020
It was moved by Ms. Stark and seconded by Mr. Miller to approve the minutes of the
November 2, 2020 meeting. Motion carried by a 5-0 vote.
4. NEW BUSINESS
A. La Verne Car Show Contract Extension – Mr. Scherer stated that he and Craig
Hoelzel had an informal discussion regarding a one year extension of the current contract
instead of re-negotiating a new contract. The extension would allow Mr. Hoelzel the
opportunity to re-schedule the Car Shows cancelled due to COVID-19. The Board
provided general direction to pursue this further.
B. Proposed Old Town La Verne Delivery Service - Mr. Scherer stated that Robin
Levander contacted him suggesting that the businesses band together to create a delivery
service. The participants would pay a driver to make their deliveries.
Mr. Gendreau stated that he was not interested in this for his business.
Mr. Forgey stated that they have their own delivery person and he was not interested. He
expressed some concerns about the cost breakdown.
Mr. Gendreau suggested that Ms. Levander recruit other businesses for interest.
There was one Public Comment received.
5. CONTINUED BUSINESS
A. D Street Closure – Chairperson Walters stated that the Restaurant Association
challenged the outdoor dining shutdown but the court’s decision was pushed. In the
meantime, the Governor has expanded statewide order to shutdown outdoor dining.
1
Chairperson Walters spoke to several businesses and the majority preferred the streets be
open while outdoor dining is not allowed.
Mayor Hepburn stated that he visited Old Town on Sunday. Most of the restaurants were
closed and it felt depressing.
Ms. Stark asked if parking spaces can be designated for curbside pick-up.
Mr. Gendreau stated that the State order overrules the County’s closure order.
Ms. Rehm stated that her customers commented on how depressing the street looks and
the businesses look closed.
Mr. Gendreau asked how quickly the street can be closed.
Mr. Scherer stated that it took approximately 6 hours when it was closed in July. He
stated that businesses need to be given notice before re-opening the street and at the
earliest it could be open on Wednesday. Delineators with signage can be placed at
designated parking spaces for pick-up only.
It was moved by Mr. Miller and seconded by Mr. Walters to re-open the street until
outdoor dining is allowed. Motion carried by a 4-1 vote (Mr. Gendreau opposed).
There were two Public Comments received.
B. Alternate Board Member Interest – Mr. Scherer stated that no one has expressed
interest and asked that the Board talk to other businesses to garner interest.
6. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer): None
B. University Report (Jason Miller): None
C. Marketing (Micky Rehm): None
D. Chamber Report (Leah Skinner): Ms. Skinner stated that the scavenger hunt will
continue thru December 31st, the nominations for The Excellence in La Verne
award are due today, and the Shop La Verne Card is available now.
E. Social Media Update (Micky Rehm): None
F. Financial Report: None
7. PUBLIC COMMENT (Any discussion or action on non-agendized items must be
deferred to the following meeting, as required by California Brown Act Law)
8. ADJOURNMENT
Meeting was adjourned at 9:23 a.m., to the next meeting to be held on Monday, January
11, 2021 at 8:30 a.m.
2
Respectively submitted,
_____________________
Natalie M. Hiatt
ATTACHMENT: PUBLIC COMMENTS RECEIVED.
3
From: Jackson Salinas [jaxsalinas@gmail.com]
Sent: Friday, December 4, 2020 12:49 AM
To: Planning
Subject: OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MEETING Public Comment
12/07/2020
4. NEW BUSINESS
B. Proposed Old Town La Verne Delivery Service: How will this service work?
5. CONTINUEDBUSINESS
A. D Street Closure: Why don't we just let the people dine by having them sit at the tables at the
restaurants outside and say it's a protest? That way the restaurants won't get fined or shut down
by the county.
Also, what Governor Newsom is saying about the ICU capacity regarding his regional stay at
home order is false. He is trying to scare us by lying. Here are some screenshots from Justin
Harts Twitter and an article about the ICU capacity from one of the screenshots. Here is his link
to his post: https://twitter.com/justin_hart/status/1334599014474338306?s=21
https://www.beckershospitalreview.com/patient-flow/2-healthcare-leaders-talk-icu-capacity-5-
sound-bites.html
4
5
From: Christy Shipley [mailto:christyshipley89@gmail.com]
Sent: Monday, December 7, 2020 7:57 AM
To: Natalie Hiatt
Subject: D Street Closure in Support of our Small Businesses
I love living in La Verne. The Mayberry amongst the eastern suburbs of L.A. County; I’m proud to call this
my home.
Since the pandemic began, our opportunities for normalcy are limited. While vacations, parties, and
special events are canceled around us, my husband and I have taken comfort in our visits to the
restaurants in Old Town La Verne. Less than a mile from our home, we can walk there in 15 minutes and
feel “normal” again for a couple hours while enjoying a great meal.
I’m heartbroken for the hardworking, small business owners of these venues. They’ve suffered a
whiplash of openings, closings, and assorted restrictions. Please don’t add to their burden by asking
them to remove the tents and tables from D Street. I can’t fathom how much money has been spent on
the supplies purchased to make outdoor dining a pleasurable experience for the community. To
dismantle their efforts for a period that might be as brief as three weeks seems like a cruel punctuation
mark at the end of a long, dark story.
Please consider keeping D Street closed while we wait out these last few weeks of our (hopefully) last
major lockdown. Let’s not ask our restauranteurs for another sacrifice. They’ve suffered enough. I’m
afraid they won’t survive much longer. Then we all lose.
Thanks for your consideration,
Christy Shipley
La Verne resident
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