Old Town La Verne Business Improvement District Agendas
Regular MeetingLa Verne, CA · March 1, 2021
Minutes
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT
MINUTES OF THE AI\NUAL MEETING
Monday, March 2,2021
I The teleconference meeting was called to order by Chairperson Craig Walters at 8:30a.m
Mr. Walters stated that questions can be emailed to planning@)cityoflaverne.org.
Advisory Board Members present: Craig Walters, Chris Gendreau, Jason Miller, Micky
Rehm and Matt Forgey. Absent: Marianne Stark. City Representatives present: Mayor
Tim Hepburn, City Manager Bob Russi, Community Development Director Eric Scherer,
and Administrative Clerk Natalie Hiatt. Others present: Leah Skinner of the La Verne
Chamber of Commerce, Lisa Levy Buch, and Craig Hoelzel.
2. CALENDAR
3. PRESENTATIONS
A. L (Gold) Line Update - Lisa Levy Buch presented an update on the project and
construction timel ine.
B. State of the City - Mayor Tim Hepburn spoke about the City's response to
COVID-19, Measure LV, staffing, City Council changes, and new projects and
developments in the City.
There was one public comment from Jackson Salinas
C. Annual Budget - Eric Scherer presented the 2021122 Budget report. Mr. Scherer
stated that he removed the 2021 Beer Walk and left the 2022 Wine Walk. Mr. Scherer
asked for two volunteers to form a sub-committee. Ms. Rehm volunteered and Mr.
Scherer stated he would check if Ms. Stark is available. Chairperson Walters volunteered
to participate if Ms. Stark was unavailable.
There was discussion among the Board if the Beer Walk could still take place. Mr
Scherer stated that a budget amendment can be made to City Council if needed.
There was one public comment from Jackson Salinas.
4. CONTINUED BUSINESS
A. Car Show Contract Extension - Mr. Scherer stated that a one year contract
extension was discussed with Craig Hoelzel. The extension would include the November
2021 and April2022 car shows.
It was moved by Mr. Gendreau and seconded by Mr. Miller to extend the car show
contract for one year. Motion carried by a 5-0 vote.
I
5. COMMITTEE REPORTS/ UPDATBS
A. City Report (Eric Scherer): None
B. University Report (Jason Miller): Mr. Miller stated that the University's fall
semester will be hybrid and the upcoming commencements will be held virtually.
C. Marketing (Micky Rehm): Ms. Rehm suggested banners to promote the
Downtown businesses, decorations for the Fourth of July, and more signage
directing public parking to the University lot.
D. Chamber Report (Leah Skinner): Ms. Skinner stated that the Show Your Love
promotion just ended and winners will be announced soon.
E. Social Media Update (Micky Rehm): None
F. Financial Report: Annual Budget report attached.
Mr. Gendreau read a letter written by Susan Gendreau thanking the BID. Mr.
Gendreau stated that Dory Franco is the new owner of Chase's effective today,
March 1,2021, and that he would be resigning from his position on the Board.
6. PUBLIC COMMENT (Any discussion or action on non-agendized items must be
deferred to the following meeting, as required by Califomia Brown Act Law)
There was one public comment from Jackson Salinas
7. ADJOURNMENT
Meeting was adjourned at l0: l0 a.m., to the next meeting to be held on Monday, April 5,
2021 at 8:30 a.m.
Natal
ATTACHMENT: ANNUAL BUDGET REPORT
2
OLD TOWN LA VERNE
BUSI NESS IM PROVEMENT DISTRICT
202L12022 BUDGET
2020l2O2L 2O2Ol2O2t 202t12022
REVENUES Budget Est. Year End Budget
Business License Fees Sto,ooo s14,000 $15,ooo 32Yo
lnterest s1,s00 s1,500 s1,500 3%
Wine Walk s60,000 SO s30,000 65Yo
Beer Walk 5o o%
REVENUES. TOTAL s117,500 $t5,5oo s46,5oo
2O2OlZOzt 2O2Ol2O2L 2O2Ll2022
EXPENDITURES Budget Est. Year End Budget
OPERATIONAI (Div 1)
Sidewalk/Trash/Clean ing/La ndscaping s7,000 s7,000 s7,000
Ssoo so Ssoo tlo
ULV Dinner Crawl Entertainment
s800 s800 S8oo lYo
Edison
Saoo So Saoo L%
Annual Meeting
S2,ooo SO s2,000 2%
Street Light Banners
S9oo so Sgoo 1
lcontlngency
52o,o0o s12,000 S6,ooo
Itransfer to Association
5o 540,000 45%
Ca lo Mainiero, Street/Tree hts s40,000
OPERATIONAL SUBTOTAL s72,000 s19,8oo ss8,ooo 55%
EVENTS
s3,o0o 5o s1,750
CoolCruise Auto Show (Div 2)
s3,ooo so s3,ooo 3%
Future Old Town Event (Div 4)
s5,300 s1,700 s6,300 7%
Holiday Stroll (Div 5)
$33,150 SO 518,100 20%
Wine Walk Event (Div 6)
s3oo S3oo Sgoo
rFallEvent- Halloween (Div 7)
53,000 S1,7so 2%
lCruisin La Verne Auto Show (Div 8) SO
S 5o $o o%
Beer Walk Div 9
EVENTS SUBTOTAL $71,250 S2,OOO s31,2oo 35%
I
EXPENDITURES TOTAL s143,2s0 s89,200
Note Beginning Fund Balance on July L,2O2O was S126,500
Agenda
INSTRUCTIONS FOR THE MARCH 1, 2021
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MEETING
The Old Town La Verne Business Improvement District meeting will be closed to the public in
compliance with Governor Newsom’s Executive Order to minimize the spread of the COVID-
19 Virus. Additionally, the meeting will be conducted via teleconference with members
participating remotely. Considering this, the customary meeting format has been modified.
Even with this change in format, the City is still encouraging public participation and wishes to
make residents aware of the following opportunities for participation:
1) View the meeting through the City’s website at www.cityoflaverne.org/stream
2) Please submit your written comments via email at planning@cityoflaverne.org. They
will be shared with the District Board Members prior to the meeting and will be made
part of the permanent record. We ask that you provide those emails before 7:00 p.m.
the day before the meeting. Please be advised that public comments submitted by
emails or any other format to the City are public records that will be made
available for public viewing.
3) For individuals that wish to share their comments during the live stream, you may
email planning@cityoflaverne.org by 7:00 a.m. on the day of the meeting with a phone
number and the item(s) you wish to speak on. We will call you back at the appropriate
time during the meeting for your comment.
AGENDA
Old Town La Verne Business Improvement District
Advisory Board
Annual Meeting – Monday, March 1, 2021 – 8:30 am –
www.cityoflaverne.org/stream
1. WELCOME AND CALL TO ORDER-
Board Members City Representatives/Others Present
Craig Walters, Chair Tim Hepburn, Mayor
Chris Gendreau, Vice Chair Eric Scherer, Com. Dev. Director
Marianne Stark Natalie Hiatt, Com. Dev. Admin. Clerk
Jason Miller Leah Skinner, Chamber of Commerce
Micky Rehm Lisa Levy Buch, Gold Line Const. Auth.
Matt Forgey (Alternate) Craig Hoelzel, Flying Deuces
2. CALENDAR-
3. PRESENTATIONS
A. L (Gold) Line Update – Lisa Levy Buch
B. State of the City – Mayor Tim Hepburn
C. Annual Budget – Eric Scherer
4. CONTINUED BUSINESS
A. Car Show Contract Extension
5. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer):
B. University Report (Jason Miller):
C. Marketing (Micky Rehm):
D. Chamber Report (Leah Skinner):
E. Social Media Update (Micky Rehm):
F. Financial Report:
6. PUBLIC COMMENT (Any discussion or action on non-agendized items must be deferred to the
following meeting, as required by California Brown Act Law)
7. ADJOURNMENT – Monday April 5, 2021 8:30 am–www.cityoflaverne.org/stream
OLD TOWN LA VERNE
BUSINESS IMPROVEMENT DISTRICT
2021/2022 BUDGET
2020/2021 2020/2021 2021/2022
REVENUES Budget Est. Year End Budget
Business License Fees $16,000 $14,000 $15,000 32%
Interest $1,500 $1,500 $1,500 3%
Wine Walk $60,000 $0 $30,000 65%
Beer Walk $40,000 $0 $0 0%
REVENUES - TOTAL $117,500 $15,500 $46,500 100%
2020/2021 2020/2021 2021/2022
EXPENDITURES Budget Est. Year End Budget
OPERATIONAL (Div 1)
Sidewalk/Trash/Cleaning/Landscaping $7,000 $7,000 $7,000 8%
ULV Dinner Crawl Entertainment $500 $0 $500 1%
Edison $800 $800 $800 1%
Annual Meeting $800 $0 $800 1%
Street Light Banners $2,000 $0 $2,000 2%
Contingency $900 $0 $900 1%
Transfer to Association $20,000 $12,000 $6,000 7%
Capital Outlay (Mainiero, Street/Tree Lights) $40,000 $0 $40,000 45%
OPERATIONAL SUBTOTAL $72,000 $19,800 $58,000 65%
EVENTS
Cool Cruise Auto Show (Div 2) $3,000 $0 $1,750 2%
Future Old Town Event (Div 4) $3,000 $0 $3,000 3%
Holiday Stroll (Div 5) $6,300 $1,700 $6,300 7%
Wine Walk Event (Div 6) $33,150 $0 $18,100 20%
Fall Event- Halloween (Div 7) $300 $300 $300 0%
Cruisin La Verne Auto Show (Div 8) $3,000 $0 $1,750 2%
Beer Walk (Div 9) $22,500 $0 $0 0%
EVENTS SUBTOTAL $71,250 $2,000 $31,200 35%
EXPENDITURES TOTAL $143,250 $21,800 $89,200 100%
Note: Beginning Fund Balance on July 1, 2020 was $126,500
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