Belmont Shore Parking and Business Improvement Area Advisory Commission
Regular MeetingLong Beach, NY · September 18, 2014
Minutes
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING BAY SHORE LIBRARY, 195 BAY SHORE
AND BUSINESS AVENUE, THIRD THURSDAY, 9:00 AM
IMPROVEMENT AREA
ADVISORY COMMISSION
MINUTES
William Lorbeer, Chair Kurt Schneiter, Commissioner
Joy Starr, Vice Chair Marsha Jeffer, Commissioner
Eric Forsberg, Commissioner Lisa Ramelow, Commissioner
Samuel Lippke, Commissioner
REVISED
REGULAR MEETING
CALL TO ORDER
Chair Lorbeer called the meeting to order at 9:10AM.
ROLL CALL
Commissioners Kurt Schneiter, Joy Starr, William W. Lorbeer, Marsha Jeffer, Eric
Present: Forsberg, Samuel Lippke and Lisa Ramelow
Also present: Tom Modica, City of Long Beach Deputy City Manager; KS absent; Dede Rossi,
BSBA Executive Director; Ricky Dockery, CD 3 Staff; Amir Sedadi, IPS.
ELECTIONS
Page 1 of 9
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING BAY SHORE LIBRARY, 195 BAY SHORE
AND BUSINESS AVENUE, THIRD THURSDAY, 9:00 AM
IMPROVEMENT AREA
ADVISORY COMMISSION
MINUTES
Chair Lorbeer opened nominations for Vice Chair.
Vice Chair Starr nominated Commissioner Marsha Jeffer for Vice Chair.
Commissioner Eric Forsberg closed the nominations.
Vote: Y - Lorbeer, Starr, Forsberg, Lippke, Schneiter, Ramelowl; N - 0
Commissioner Samuel Lippke nominated Bill Lorbeer for Chair.
Commissioner Eric Forsberg closed the nominations.
Vote: Y - Starr, Forsberg, Lippke, Schneiter, Jeffer, Ramelow; N - 0
CHAIR REPORT
Chair Lorbeer gave a brief report - discussed the median landscape ad hoc subcommittee
meeting soon; focus on new multi space parking meters for the City owned parking lots.
Forsberg asked if the meters would be same as the beach lots.
Lorbeer said it is hoped that the new lot meters would be the same as the beach lot meters; old
Parkeon meters were not good.
Forsberg spoke about standardization.
Lorbeer agreed regarding standardization.
PUBLIC PARTICIPATION: Members of the public are invited to address the
Commission on items of interest to the public within Commission jurisdiction. Each
speaker will be limited to three minutes unless that time is extended by the Chair.
Public participation will be heard without discussion or action on the issues raised.
Jeff Miller spoke about the SCE poles behind the Bay Shore Library, parking spaces close to the
utility poles; spoke about City staff addressing this with SCE; suggested the Commission follow
up.
Forsberg spoke about inconvenience, not necessarily a hazard.
Page 2 of 9
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING BAY SHORE LIBRARY, 195 BAY SHORE
AND BUSINESS AVENUE, THIRD THURSDAY, 9:00 AM
IMPROVEMENT AREA
ADVISORY COMMISSION
MINUTES
Lorbeer agreed poles are inconvenient, not necessarily hazardous.
CONSENT CALENDAR
1. 14-054BS Recommendation to approve the minutes for the meeting held
August 21, 2014.
Attachments: 14-054BS Finished Agenda And Draft Minutes 08.21.14.pdf
A motion was made by Commissioner Forsberg, seconded by
Commissioner Starr, to approve recommendation. The motion
carried by the following vote:
Yes: 6 - William W. Lorbeer, Samuel Lippke, Joy Starr, Marsha
Jeffer, Eric Forsberg and Lisa Ramelow
Absent: 1 - Kurt Schneiter
2. 14-055BS Recommendation to receive and file the Financial Report for the
period ending July 31, 2014.
Attachments: 14-055BS BSPBIAAC 07.31.14 Financial Statement.pdf
A motion was made by Commissioner Forsberg, seconded by
Commissioner Starr, to approve recommendation. The motion
carried by the following vote:
Yes: 6 - William W. Lorbeer, Samuel Lippke, Joy Starr, Marsha
Jeffer, Eric Forsberg and Lisa Ramelow
Absent: 1 - Kurt Schneiter
3. 14-056BS Recommendation to receive and file the Long Beach Transit
Employee Bus Pass Program Status Report for the period August
1, 2014 through August 31, 2014.
Page 3 of 9
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING BAY SHORE LIBRARY, 195 BAY SHORE
AND BUSINESS AVENUE, THIRD THURSDAY, 9:00 AM
IMPROVEMENT AREA
ADVISORY COMMISSION
MINUTES
Attachments: 14-056BS LBT Emp Bus Pass Program Monthly Report August 2014
Chair Lorbeer spoke about decrease in ridership due to students re-entering
school.
A motion was made by Commissioner Forsberg, seconded by
Commissioner Starr, to approve recommendation. The motion
carried by the following vote:
Yes: 6 - William W. Lorbeer, Samuel Lippke, Joy Starr, Marsha
Jeffer, Eric Forsberg and Lisa Ramelow
Absent: 1 - Kurt Schneiter
REGULAR AGENDA
4. 14-057BS Recommendation to approve free parking on 2nd Street for two
weekends in December 2014 to encourage holiday season shopping in
Belmont Shore.
Attachments: 14-057BS Holiday Free Parking Days.pdf
A motion was made by Commissioner Jeffer, seconded by
Commissioner Forsberg, to approve recommendation. The
motion carried by the following vote:
Yes: 7 - Kurt Schneiter, William W. Lorbeer, Samuel Lippke, Joy
Starr, Marsha Jeffer, Eric Forsberg and Lisa Ramelow
5. 14-058BS Recommendation to receive and file the Belmont Shore Parking Meter
Various Scenarios Analysis report prepared by City staff.
Attachments: 14-058BS Parking Meter Rate Scenarios.pdf
BELMONT SHORE PARKING METER VARIOUS SCENARIOS 09.1
Belmont Shore 25 cent w Cost Recovery REVISED 9 12 14.pdf
Lorbeer discussed City staff report, recommended installing IPS meters, cost
analysis, two parts to discuss: technology and cost; all agree the IPS meter is
good; meters are capable of chip technology, antennae (MFC), install now =
$40, later = $90.
Page 4 of 9
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING BAY SHORE LIBRARY, 195 BAY SHORE
AND BUSINESS AVENUE, THIRD THURSDAY, 9:00 AM
IMPROVEMENT AREA
ADVISORY COMMISSION
MINUTES
Amir Sedadi spoke about MFC capable, can use the technology, will need
circuit board; no other cities currently using MFC.
Forsberg asked to discuss cost.
Ramelow asked about the BSRA discussions.
Schneiter asked to discuss cost, would like to avoid challenges.
Lorbeer reviewed cost analysis from the City; spoke about time limits, extended
hours of enforcement push back, convenience fee issues.
Forsberg asked about convenience fee possibility.
Schneiter spoke about convenience fee “red herring”.
Lippke likes minimum charge when using credit card, feels convenience fee is
possibly too confusing; thinks raising rate to $1 reasonable.
Lorbeer spoke about extra revenue if rate raised to $1.00 per hour
Schneiter said the analysis is wrong due to not extrapolating depreciation costs.
He also asked about extra revenue expenditure.
Lorbeer spoke about the City’s cost analysis and the difference between that
and his analysis.
Forsberg asked about resetting meters revenue.
Lorbeer spoke about meter resetting revenue.
Modica spoke about rate increase.
Forsberg asked about all expenses regarding revenue neutral or not.
Lorbeer spoke about the puck (sensor) not adding revenue, but data collection
is important.
Forsberg spoke about the BSRA comments regarding locating parking spaces.
Lorbeer spoke about purpose of sensors not just to locate available parking
spaces; data collection is used to make decisions regarding compound rates,
eliminates need for parking studies, etc.
Jeffer asked about what does data inform.
Lorbeer spoke in favor of sensors.
Modica spoke about cost of doing business, nothing really pays for itself alone,
collective it pays; other cities benefitted from sensors initially installed, other
cities installed sensors later.
Ramelow asked about the data usage.
Modica spoke about use of data collected via the sensors.
Schneiter spoke about government always wanting more revenue.
Jeffer asked if the current meters collect data.
Modica said that data collection is not currently available via existing meters.
Jeffer spoke about Belmont Shore being a small town, raising rates and zeroing
out meters will lose the small town charm.
Lippke spoke about revenue loss from sensors.
Forsberg spoke about revenue loss from sensors.
There was general discussion regarding sensors.
Page 5 of 9
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING BAY SHORE LIBRARY, 195 BAY SHORE
AND BUSINESS AVENUE, THIRD THURSDAY, 9:00 AM
IMPROVEMENT AREA
ADVISORY COMMISSION
MINUTES
Lippke spoke in opposition to installing sensors.
Jeffer said Belmont Shore would lose money with pucks, the City would gain.
Lorbeer said new meters will collect data to decide if time limits need increasing,
without the puck new meters would not be worthwhile.
Ramelow asked about the importance of data collection.
Sedadi discussed data collection and value.
Modica discussed data analysis value.
Schneiter asked if the City would help pay for the pucks.
Modica stated that there may be a misconception regarding parking
enforcement.
9:55AM MEETING PAUSE FOR THE PURPOSE OF FEEDING PARKING
METERS
Lorbeer requested no more cross talking; discussed his revenue projections,
and various rate assumptions.
Forsberg proposed raising rates in the City parking lots to same level as street
meters, charge a credit card use convenience fee, and not install sensors.
Lorbeer asked Forsberg to clarify his comments.
Forsberg proposed Option 4, don’t use puck, rates same, parking lots same as
street rate, convenience fee implemented
Lorbeer discussed Option 4 details.
Schneiter proposed an alternate Option “#7” with dynamic pricing on the street,
no puck, a convenience fee, and coin change stations on the street.
Lorbeer spoke about puck necessity for data to accurately develop dynamic
pricing scenarios.
Schneiter spoke about “spit ball” estimates without sensors.
Jeffer spoke about change in general is difficult, proposed only one or two
changes for now in Belmont Shore; proposed raising rates in the parking lots
only.
Lorbeer spoke about every other city installed or is going to install pucks.
Modica spoke about concerns with different percentage assumptions,
suggested analyze data in six months and adjust if necessary; dynamic pricing
is possible, but need community input.
Lorbeer stated that none of the less conservative assumptions are much
different than what consultants determined; also discussed reserve funds.
Modica spoke about if credit card usage goes up or down, reserve funds would
allow for adjustments.
Ramelow spoke about her desire to be able to use credit cards, but would not
want pucks.
Lorbeer spoke about looking at various analysis of pucks and that shows they
can pay for themselves.
Page 6 of 9
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING BAY SHORE LIBRARY, 195 BAY SHORE
AND BUSINESS AVENUE, THIRD THURSDAY, 9:00 AM
IMPROVEMENT AREA
ADVISORY COMMISSION
MINUTES
Schneiter asked if sensors can be installed now or later.
Lippke stated that all agree they want new meters, but disagree on rate
increase, asked if Belmont Shore could get new meters without raising rates.
Schneiter discussed dynamic rates.
Lippke said he is okay with convenience fees if rates are not raised.
Jeffer asked when will the parking lot meters be installed.
Lorbeer stated that next month’s BSPBIAAC meeting might include parking lot
meter discussion. He also discussed assumption that had no convenience fee,
no sensor.
Modica discussed Council addressing convenience fees.
MAIN MOTION:
Schneiter - Recommend that the City charge a credit card user convenience fee
on all parking meter credit card transactions, no change in the hours of
enforcement for all the 2nd Street meters, no installation of sensors, eliminate
the compound rate for the 48 eight hour meters along the south wall of the
City-owned parking lots, retain the eight hour time limit for the south wall meters,
and raise the rate for all City-owned parking lot meters to $0.50 per hour.
A 2nd was made by Forsberg
Vote:
Yes: Lorbeer, Starr, Forsberg, Lippke, Schneiter, Jeffer, Ramelow; No: 0
FIRST SUBSTITUTE MOTION:
Jeffer - Recommend that there is no credit card convenience fee for parking
meter transactions, no change in the hours of enforcement for all the 2nd Street
meters, no installation of sensors, eliminate the compound rate for the 48 eight
hour meters along the south wall of the City-owned parking lots, retain the eight
hour time limit for the south wall meters, and raise the rate for all City-owned
parking lot meters to $0.50 per hour.
No 2nd was made - Motion died
NO VOTE WAS TAKEN
SECOND SUBSTITUTE MOTION:
Lorbeer - Recommend that the City charge a credit card user convenience fee
on all parking meter credit card transactions, no change in the hours of
enforcement for all the 2nd Street meters, installation of sensors, eliminate the
compound rate for the 48 eight hour meters along the south wall of the
City-owned parking lots, retain the eight hour time limit for the south wall meters,
and raise the rate for all City-owned parking lot meters to $0.50 per hour.
A 2nd was made by Starr
Vote:
Page 7 of 9
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING BAY SHORE LIBRARY, 195 BAY SHORE
AND BUSINESS AVENUE, THIRD THURSDAY, 9:00 AM
IMPROVEMENT AREA
ADVISORY COMMISSION
MINUTES
Yes: Starr, Lorbeer; No: Lippke, Schneiter, Ramelow, Forsberg, Jeffer
Commissioner Schneiter motioned to recommend that the City
charge a credit card user convenience fee on all parking meter
credit card transactions, no change in the hours of enforcement
for all the 2nd Street meters, no installation of sensors, eliminate
the compound rate for the 48 eight hour meters along the south
wall of the City-owned parking lots, retain the eight hour time limit
for the south wall meters, and raise the rate for all City-owned
parking lot meters to $0.50 per hour
Yes: 7 - Kurt Schneiter, William W. Lorbeer, Samuel Lippke, Joy
Starr, Marsha Jeffer, Eric Forsberg and Lisa Ramelow
PUBLIC PARTICIPATION: Members of the public are invited to address the
Commission on items of interest to the public within Commission jurisdiction. Each
speaker will be limited to three minutes unless that time is extended by the Chair.
Public participation will be heard without discussion or action on the issues raised.
Jeff Miller spoke about way finding availability with sensors; the Belmont Heights meeting
discussion regarding residential parking challenge due to patron/employee parking; Schneiter
motion would have had BSRA wide support; a rate increase is not supported by residents;
suggested a parking study prior to meter installation; discussed shuttle option for patrons and
employees.
Lorbeer discussed way finding usually used for pointing to parking; pucks are the mechanism for
available parking notification; parking study being commissioned is apple/oranges relative to
installation of meters; shuttle not same as new meters project; Schneiter proposal does include
slight lot rate increase, but quite lower than City proposal of increase of $1.00/hour; asked if the
BSRA would support lot increase.
Miller stated that a modest lot increase would be ok with the BSRA.
Melinda Cotton asked if the BSPBIAAC would pay for meters/installation.
Modica stated that the BSPBIAAC would pay for the meters and installation.
Cotton asked for clarification of the cost to the Commission, and questions regarding
convenience fees.
Schneiter stated that convenience fees would offset credit card usage fees.
Lorbeer spoke about the two substitute motions on the floor, identical with just one difference -
installation of sensors.
Page 8 of 9
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING BAY SHORE LIBRARY, 195 BAY SHORE
AND BUSINESS AVENUE, THIRD THURSDAY, 9:00 AM
IMPROVEMENT AREA
ADVISORY COMMISSION
MINUTES
ADJOURNMENT
Note:
The City of Long Beach intends to provide reasonable accommodations in accordance
with the Americans with Disabilities Act of 1990. If a special accommodation is desired,
please call Jim Fisk 48 hours prior to the Belmont Shore Parking and Business
Improvement Area Advisory Commission meeting at (562) 570-3863. This information is
available in an alternative format by request to Jim Fisk at (562) 570-3863. For
correspondence purposes you can reach City staff at jim.fisk@longbeach.gov.
Page 9 of 9
Agenda
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING AND BAY SHORE LIBRARY, 195 BAY SHORE AVENUE,
BUSINESS IMPROVEMENT AREA THIRD THURSDAY, 9:00 AM
ADVISORY COMMISSION
AGENDA
William Lorbeer, Chair Kurt Schneiter, Commissioner
Joy Starr, Vice Chair Marsha Jeffer, Commissioner
Eric Forsberg, Commissioner Lisa Ramelow, Commissioner
Samuel Lippke, Commissioner
REVISED
REGULAR MEETING
CALL TO ORDER
ROLL CALL
ELECTIONS
The Commission is required to elect a new Chair and Vice Chair each year in
September with service commencing October 1.
CHAIR REPORT
PUBLIC PARTICIPATION: Members of the public are invited to address the
Commission on items of interest to the public within Commission jurisdiction. Each
speaker will be limited to three minutes unless that time is extended by the Chair.
Public participation will be heard without discussion or action on the issues raised.
CONSENT CALENDAR
1. 14-054BS Recommendation to approve the minutes for the meeting held August 21,
2014.
Suggested Action: Approve recommendation.
Attachments: 14-054BS Finished Agenda And Draft Minutes 08.21.14.p
Page 1 of 3
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING AND BUSINESS BAY SHORE LIBRARY, 195 BAY SHORE AVENUE,
IMPROVEMENT AREA ADVISORY COMMISSION THIRD THURSDAY, 9:00 AM
AGENDA
2. 14-055BS Recommendation to receive and file the Financial Report for the period
ending July 31, 2014.
Suggested Action: Approve recommendation.
Attachments: 14-055BS BSPBIAAC 07.31.14 Financial Statement.pdf
3. 14-056BS Recommendation to receive and file the Long Beach Transit Employee
Bus Pass Program Status Report for the period August 1, 2014 through
August 31, 2014.
Suggested Action: Approve recommendation.
Attachments: 14-056BS LBT Emp Bus Pass Program Monthly Report A
REGULAR AGENDA
4. 14-057BS Recommendation to approve free parking on 2nd Street for two weekends in
December 2014 to encourage holiday season shopping in Belmont Shore.
Suggested Action: Approve recommendation.
Attachments: 14-057BS Holiday Free Parking Days.pdf
5. 14-058BS Recommendation to receive and file the Belmont Shore Parking Meter Various
Scenarios Analysis report prepared by City staff.
Suggested Action: Approve recommendation.
Attachments: 14-058BS Parking Meter Rate Scenarios.pdf
BELMONT SHORE PARKING METER VARIOUS SCENA
Belmont Shore 25 cent w Cost Recovery REVISED 9 12
PUBLIC PARTICIPATION: Members of the public are invited to address the
Commission on items of interest to the public within Commission jurisdiction. Each
speaker will be limited to three minutes unless that time is extended by the Chair.
Public participation will be heard without discussion or action on the issues raised.
Page 2 of 3
CITY OF LONG BEACH THURSDAY, SEPTEMBER 18, 2014
BELMONT SHORE PARKING AND BUSINESS BAY SHORE LIBRARY, 195 BAY SHORE AVENUE,
IMPROVEMENT AREA ADVISORY COMMISSION THIRD THURSDAY, 9:00 AM
AGENDA
ADJOURNMENT
Next regular meeting: October 16, 2014.
I, Jim Fisk, BID Manager, certify that the agenda was posted not less than 72 hours
prior to the meeting. Signature:__________________ Date:_________
Note:
The City of Long Beach intends to provide reasonable accommodations in accordance
with the Americans with Disabilities Act of 1990. If a special accommodation is desired,
please call Jim Fisk 48 hours prior to the Belmont Shore Parking and Business
Improvement Area Advisory Commission meeting at (562) 570-3863. This information is
available in an alternative format by request to Jim Fisk at (562) 570-3863. For
correspondence purposes you can reach City staff at jim.fisk@longbeach.gov.
Page 3 of 3
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