Board of Commissioners Workshop Meeting
Regular MeetingMadeira Beach, FL · September 25, 2018
Minutes
BOARD OF COMMISSIONERS MEEfING MINUTES
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September 25, 2018
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A regular workshop meeting of the City of Madeira Beach Board of Commissioners was held at
2:00 p.m. on September 25, 2018 in the Patricia Shontz Commission Chambers at City Hall,
located at 300 Municipal Drive, Madeira Beach, Florida. Mayor Black called the meeting to order.
MEMBERS PRESENT: Maggi Black, Mayor
Deby Weinstein, Vice-Mayor/Commissioner District 1
Nancy Hodges, Commissioner District 2
Nancy Oakley, Commissioner District 3
John Douthirt, Commissioner District 4
MEMBERS ABSENT: None.
CITY STAFF PRESENT: Jonathan Evans, City Manager
Clara VanBlargan, City Clerk
Ralf Brookes, City Attorney
1. CALL TO ORDER
Mayor Black called the meeting to order at 2:09 p.m.
2. ROLLCALL
City Clerk Clara VanBlargan called the roll.
3. PUBLIC COMMENT
Doug Andrews, Madeira Beach, asked why the City Manager's office was closed yesterday
[Monday] to attend a hearing and said he was curious if the day off was City paid. Vice-Mayor
Weinstein called a point of order, the Board concurred, and she explained the importance of
Civility and not making personal attacks. The City Attorney intervened and asked the Board to
allow Mr. Andrews the remainder of his three minutes to ask questions and for the Board not to
answer. Mr. Andrews had nothing more to say.
John Hendricks, 569 Normandy Road, commented he found it disheartening that City staff would
go to a hearing yesterday [Monday] and hoped it was not time spent on the City's clock. He found
it amazing that a Commissioner would make a comment that an employee accused of making a
statement in sexual nature needed to be terminated when that Commission was brought up on state
charges for sexual harassment. He said it was time for that Commissioner to resign.
4. TOPICS FOR DISCUSSION
A. Certificate of Recognition: Celebration of 65 Years as Commission-Manager Form of
Government - City Manager Matthew Spoor with the City ofSafety Harbor
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City Manager Matthew Spoor with the City of Safety Harbor presented a certificate on behalf of
Florida City and County Management Association (FCCMA) to the City of Madeira Beach for its
65 years as a Commission-Manager form of Government. He commented that the City of Madeira
Beach was fortunate to have an ICMA credentialed and FCCMA member, City Manager Jonathan
Evans, leading its City.
City Manager Jonathan Evans asked that Agenda Items E and F to be pulled from the agenda and
placed on the October 23, 2018 workshop meeting to allow staff time to incorporate more detailed
information in the presentation planned for those items. The Board consented.
B. Town Center Agreement & Legal Update - Linda Portal, Planning & Zoning Director;
Julia Mandell, Land Use Attorney
[Begin staff memo]
Background
The City staffwill update the BOC on the progress of the Town Center development. The site plan
review process for the Town Center development is complete in accordance with the development
agreement using the review process in effect at the time of adoption. The building review is
underway for Hotel A. The developer and staff have also negotiated with FDOT regarding the
staging of roadway improvements associated with the development.
Consulting Attorney Julia Mandell is available to summarize her findings regarding the review of
development documents and to answer related questions.
Fiscal Impact
The site plan application was submitted before the recent update of the City's fee schedule and so
paid $300 in base fee for review. Additional charges are being summarized to invoice for time
over and above the $300 fee. These will be levied at the time the Building permit is issued. The
Building permit fee for Hotel A is estimated to be $330,000.
Recommendation
Informational purposes only.
[End staff memo]
Planning & Zoning Director Linda Portal reported on Agenda Item 4.B.
Commissioner Douthirt asked if the other buildings, as part of the town center, would be under the
old fee schedule and Director Portal answered that it was unless told differently.
Commissioner Oakley said she was not able to locate the review process in the development
agreement. Director Portal said she saw reference to the site plan review in the agreement and that
the Land Use Attorney, Julia Mandel, present could address it.
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Julia Mandel, Land Use Attorney, introduced herself and said she was serving as special counsel
to the City on land use issues specifically reviewing both the ordinance approving the PD site plan
and the development agreement and reviewing that against case law and other issues to provide
the City with legal guidance moving forward with the approved development.
City Attorney Ralf Brookes directed Commissioner Oakley to Page 4, subsection 11, of the
development agreement for compliance with the site plan requirements of Article II, Chapter 110.
He said that is Sec. 110-31 through 110-51 ofthe Land Use Code. Attorney Mandel said she looked
at that and both are within the development agreement and it is also part of the whole premise of
the 163 development agreement, which sets forth what Codes are in place and what is applicable
to any given development as it relates to the Code and the place and time of when the development
agreement was executed. There was a zoning approval coupled with a development agreement that
provided an additional process in construction standards. The Board is following the process in
line with the ordinances approved, development agreement, Florida Statute, and the City's Code.
The site plan review was done legally and properly.
Vice-Mayor Weinstein asked if the City had ever distributed to the Board of Commissioners or
anyone a document of what the proposed traffic patterns would be for she would like a copy of
that. Director Portal explained that the traffic pattern was included in the design submitted for the
PD along with the traffic analysis that FDOT required. Vice-Mayor Weinstein asked if that could
make available on an 8-1 /2 x 11 size document, so an individual could understand what will happen
in three years. Director Portal said she could make that available.
C. Notification Requirements for Neighborhood Meeting - Linda Portal, Planning &
Zoning Director; Julia Mandell, Land Use Attorney
[Begin staff memo]
Background
Commissioners expressed concern over the limited notice required for neighborhood meetings and
asked for input into the legal and logistical issues associated with extending that notice to a wider
portion or even to the whole of the community. Section 110-392 - Neighborhood information
meeting, requires notice be sent by mail to properties within a minimum of 200 feet from the
boundary of the proposed development that are Planned Developments of any size and all other
Major Developments as defined in recent code amendments. Section 110-392 also allows the City
Manager or his/her designee to require an extended area be noticed. City staff and consulting
attorney, Julia Mandell will address the item. Related code sections are provided below.
Sec. 110-392. -Neighborhood information meeting.
Prior to consideration of the rezoning application and the proposed development plan by the board
of commissioners, the applicant shall hold a neighborhood information meeting with property
owners within 200 feet of the proposed development. The meeting must be held at a location and
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time convenient to the surrounding property owners to maximize attendance, subject to the
following requirements:
(1) Notification. Two weeks prior to the meeting date, the applicant shall mail notices ofthe
meeting date, time and place for all property owners inside a radius of 200 feet from the
boundary of the proposed development, to the board of commissioners and shall post the
property. The applicant shall inform the city manager or his designee of the proposed
meeting date and time prior to sending out the notices. The city manager or his designee
may require a change of time and/or date due to schedule conflicts or to accommodate
advertising requirements for the upcoming board of commissioners' consideration.
Documentation of the mailed notice shall be provided to the city manager or his/her
designee for verification. The city manager or his/her designee may require additional
properties be issued a notice, if deemed appropriate.
(2) Applicant's presentation. At the meeting, the applicant shall explain the proposed use of
the subject property and make a copy of the preliminary site plan available for review by
attendees. The applicant may also discuss the project's development objectives, design
philosophy and proposed time schedule for completion.
(3) Question and answer period. Upon completion of the presentation, time shall be
reserved for a question and answer period. Questions should be limited to the proposal as
presented, not to the question of whether the site should be developed or redeveloped. The
applicant shall identify how potential conflicts will be mitigated.
(4) Record. The applicant shall provide to the city both a written and video record of the
neighborhood information meeting, including any representations made by the applicant to
the attendees which shall become a requirement for the project.
Failure to conduct a neighborhood meeting when directed by the staff shall be cause for denial
of an application for development or redevelopment.
(Ord. No. 1_040, § 1,_4-26-05)
MINOR INTERMEDIATE 'MAJOR
Developments of 21 or
Developments of 1 to 4 -Developments of 5 to 20 ult' .c: •
· g1 ul · 1 .c: -1 - 1 • 1 .c: •1 more m 1p1e-1amt1y
•Residential , sm e or m tip e-1am1 y :mu tip e-1am1 Y d 11. ·t Pl d
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: we mg umts.
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eveopmen s
·- -- - - -- · . ·--- - --- - --
.New construction or .
! •
·New construction or 'New construction or. expansions over 2,001 ;
Non- ,expansions of up to 200 expansions of 201 to :square feet of building '.
.residential square feet of building ;2,000 square feet of area. Previously :
area. -building area. 'undeveloped or rezoned :
Non-residential
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developments of over
1,000 square feet of
building area adjacent to
·residential development.
·Planned Developments
i Parking areas that
i include up to 6 new
Parking,o• th Iparking spaces. •Parking areas that 'p ki th . d
erlm . .. Id
impervious ; pervious areas up to 'me u e ?--40 new • ar ng areas at me1~ e
.3,000 square feet. parking more than 40 new parking
areas; spaces. spaces. Impervious areas:
construction mxcavation, filling, or \Impervious areas·
More than 15,000 square
!removal ofno more than '3,001-15,000 square· c. t
activity 1ee.
1100 cubic yards of' feet.
, material for the purpose
i of development.
Fiscal Impact
Mailed notice ofneighborhood meetings is the expense ofthe developer for Planned Developments
and Major Developments. Separate notice requirements could be set for Planned Development and
other major developments. The cost of mailing would depend upon the concentration of addresses
in specified areas. This will affect the City's budget only when the City is the developer. Cost for
a City-wide mailing would be estimated at $3,131 given current postage rates. Postage in that
amount along with other City review costs would be added to the cost of any project.
Recommendation
Informational purposes only.
[End staff memo]
Planning & Zoning Director Linda Portal reported on Agenda Item 4.C.
The City's Land Use Attorney, Julia Mandell explained the standard notice requirements for
notifying people of a proposed development. She encouraged changing City Code to increase the
radius of how many people to notify and ways they will be notified, implementing an inhouse
policy describing the public notice requirements, and discouraged making the notice requirements
too broad to avoid any issues and challenges. She said there is nothing in the Florida Statutes that
require providing specified notice for property owners in a jurisdiction through a mailing but does
however provide a notice requirement advertising an ordinance. Attorney Mandell addressed
questions and comments from the Board.
City Manager Jonathan Evans said it would be helpful for staff to receive direction from the Board
on how to address the issue for it is his understanding that the Board would like to expand the 200
feet requirement so the appropriate steps can be taken to amend the Code, and to receive direction
from the Board for staff to draft a policy that would communicate the location of the meetings to
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be in the Commission Chamber, adequate notice to the public, and to ensure meetings are televised
and made available for public consumption on demand etc. Staff will bring that back to the Board
for final discussion and then for approval.
Mayor Black opened to public comment
Robert Preston, 425 S. Bayshore Drive, said the Board should consider the Civility Code and not
be personal about it. The digital signs should be placed at the three entrances to the City, which is
a helpful way in notifying people. Changing the notice requirements to 300 feet is reasonable,
having the meetings after 6:30 p.m. is reasonable, and it is reasonable for the Board to have its
meetings after 6:30 p.m.
Marilyn Hafting, 806 Bay Point Drive, commented that many problems in the City are due to lack
of notice and said everyone should be notified of development issues to give them the opportunity
to talk about them.
John Hendrix, 569 Normandy Road, asked if a Commissioner was m an effected area could vote
on the project. Attorney Mandell explained that a Commissioner has a legal obligation to vote
unless the Commissioner has a personal financial gain or loss from the item in front of them. To
not vote would be a violation of State Law. Mr. Hendrix stressed concern about the traffic issues
and said it not only affected Madeira Beach but others outside Madeira Beach.
Mayor Black closed public comment
Following discussion, the Board consented to bringing back the item for further discussion at the
next workshop. The City Attorney said after workshopped by the Board, the ordinance will also
go before the Planning Commission.
D. Enterprise Rental Agreement & Management Plan - Walt Pierce, Finance Director
[Begin staff memo]
Background Information
At the July 17, 2018 Budget Workshop, the City Commission heard a presentation from Jeffrey
Harbaugh, Business Development Manager, with Enterprise Fleet Management. Mr. Harbaugh
presented a good alternative to the City's long-term practice of purchasing vehicles when they are
close to disposal. His lease plan also included a detail approach toward vehicle maintenance.
Since then, City staff have been working with and supplying information to Mr. Harbaugh
regarding our fleet. The goal is to create a fleet plan leveraging a funding solution that improves
the City's ability to steadily replace vehicles each year, even during stressed capital budget years.
Additional goals include accelerating the implementation of a safer and more efficient vehicle
lifecycle, maximizing potential equity at time ofresale by outsourcing through channels other than
auction, provide more updated resources and technology including annual vehicle lifecycle
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analysis, optional maintenance tracking software, driver mobile app, and ongomg fleet
consultation.
Mr. Harbaugh has constructed a detail fleet analysis of all city-wide vehicles including a fleet
replacement worksheet.
Fiscal Impact
Not determined at this time.
Recommendation
Informational purposes only.
[End staff memo]
City Manager Jonathan Evans introduced Agenda Item 4.D. and said as part of the budget process
staffdiscussed the possibility oflooking at a lease-purchase program in lieu ofpurchasing vehicles.
The program is believed to modernize the fleet and save the tax payers money.
JeffHarbaugh, Business Development Manager with Enterprise, explained their program and how
the City would benefit from it, such as reduced maintenance costs, leveraged open-end lease to
maximize cash flow and recognize equity from vehicles sold, and shifting from actively replacing
inoperable vehicles to planning vehicle purchases. The goal is to reduce the amount ofdepreciation
on the fleet.
Mr. Harbaugh answered questions and concerns of the Board.
The Board gave the City Manager direction to bring the Enterprise program agreement to a regular
meeting.
Mayor Black opened to public comment.
Robert Preston, 425 Bayshore Drive, commented that having newer vehicles is positive for the
City. He said the program is an excellent opportunity to provide the Fire Department with the
newest and safest equipment.
E. Pocket Parks Maintenance Update -Dave Marsicano, Public Works/Marina Director
[Begin staffmemo]
Background
The premise of this memo is to further discuss the Pocket Parks / Right of Ways and the
beatification maintenance of these areas in the City of Madeira Beach. These areas are mowed,
edged, and trimmed by Floriculture weekly. All the other details of the parks such as dog waste
bag replacement, sign replacement, and refuse removal are done by City staff daily. The work is
supervised by our Parks Supervisor Deb Laramee and Public Works Admin Megan W epfer. City
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staff have put together some ideas but would like to have the consensus of the Board of
Commissioners as to your ideas before staff moves forward. The parks also include all the beach
walkovers, medians in the roads, and small and irregular pieces of property throughout the City.
The City staff has included the parks inventory report for your review and a map that highlights
the parks and right of ways. There is also a list of all work performed by staff at each park.
Fiscal Impact
Informational
Recommendation
Informational purposes only.
[End staff memo]
Agenda Item 4.E. was pulled for placement on the October 23, 2018 workshop meeting agenda.
F. John's Pass Lighting Project Update-Dave Marsicano, Public Works/Marina Director
[Begin staff memo]
Background
Pursuant to the direction provided by the Board of Commissioners, on September 19, 2018, the
City Manager, accompanied by the Planning and Zoning Director, met with merchants at John's
Pass Village to discuss two items on which the Board of Commissioners directed staff to solicit
input from adjacent local businesses. The two topics are the merchant's thoughts and concepts
associated with the City's kiosk, as well as proposed improvements to John's Pass Village.
Local merchants felt that numerous items could be improved to assist in creating an ecstatically
pleasing shopping experience for all who visit John's Pass Village. The terminology "we are a
village" was the vernacular used when discussing signage, etc. The improvements that the
merchants articulated are as follows:
• Modernization of existing restroom facilities - most important
• Internet connectivity - WiFi
• Landscaping (xeriscaping)
• Trimming palm trees
o Placement of dead or dying palm trees
• Better signage - to include wayfinding signage that ecstatically blends into the character
of the village, including decorative signage as approaching the village
• Crosswalk and intersection improvements
• Improve trash receptacles - to include ashtrays
• Improved lighting, etc., around the village, and the boardwalk
• Removal or replacement of newspaper stands
• Interactive amenities on the boardwalk (binocular viewing area, etc.)
• Benches or other seating elements on the boardwalk
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• Bell Tower renovations
More elements and improvements were articulated; however, some aspects will require public-
private partnerships to remedy the merchants' concerns; nonetheless, the conversation was very
productive and resulted in good feedback. A staff member will return to the merchant association
in the coming weeks to report back on the perspective of the Board of Commissioners.
Fiscal Impact
Fiscal impact has yet to be calculated; however, approximately $107,000 has been earmarked in
the Fiscal Year 2019 Adopted Budget. The cost of these items will be priced out, and priorities
can be placed on pressing matters. A work plan can be created accordingly.
Recommendation
Pursuant to the unanimous consensus by the local merchants present, it is the staff's
recommendation that the Board of Commissioners direct staff to pursue the total project costs
associated with the village renovations.
[End staff memo]
Agenda Item 4.F. was pulled for placement on the October 23, 2018 workshop meeting agenda.
G. Special Event Permitting Program Review - Jay Hatch, Recreation Director
[Begin st.affmemoJ
Background
Pursuant to direction of the Board of Commissioners, the Recreation staff has reviewed and
prepared proposed changes to the Special Event Permitting Program. Proposed changes are
reflected within 'Article II- Special Events' of the city Code of Ordinances as well as within the
forms related to the Special Events Permitting Process. Recreation st.aff reviewed special event
ordinances and permitting forms from neighboring cities and has consulted with other internal
departments to ensure the changes address each of their needs within the permit review process.
Additionally, the permit forms have been reviewed and improved upon to ensure clarification of
City policies and to avoid previously experienced challenges within the permitting process. While
reviewing the permitting process, staff also reviewed the fee schedule as it relates to Special Events
and facility rentals to ensure uniformity across the board with the Ordinances and the permitting
process. At this time, proposed changes are being presented and the next step will be to make any
additional changes and finalize the Special Event Permitting Procedures.
Recommendation
Staff recommends approval of the proposed changes.
[End staff memo]
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City Manager Jonathan Evans introduced the item and said the sale of alcoholic beverages on City
property associated with an event will be discussed as part of the presentation and staff will need
direction from the Board.
Director Jay Hatch reported on Agenda Item 4, his comparison with other cities, and said his
proposed changes were based on Commission comment. He said they had conversations with the
City's insurance carrier about the sale of alcoholic beverages on City property and the concern was
that the City would have to require with the special event application additional insurance to cover
the sale of alcohol and secure a COP for the property, and all staff working the events would need
to take bar tending classes and alcohol handling classes.
Director Hatch reviewed the proposed changes with the Board, the Board requested corrections
and changes, and Director Hatch said he would make the corrections and bring it back to the
Commission.
H. City of Madeira Beach Patricia Shontz Day of Good Deeds - Jonathan Evans, City
Manager
[Begin staff memo]
Background
Pursuant to the direction provided by the Board of Commissioners, staffhas conducted an analysis
concerning the fiscal impact of what has been referred to as "Patricia Shontz Day." This day was
recognized in February 2017 to memorialize and recognize the contributions that Ms. Shontz made
to the City of Madeira Beach. Thi!, day was intended to celebrate the life and legacy of a true
community champion. As a result of direction provided by the Board, as well as additional
information furnished by the Chairperson of the Civil Service Commission, staff has calculated
the fiscal impact for suspending non-essential City operations and furnishing a day off for all
nonessential City personnel at approximately $12,500. Upon further analysis, and in review of
Article VI., Benefits, and Section 601., Holidays, the follo'wing are recognized holidays for City
employees: New Year's Day, Martin Luther King, Jr. Day, Memorial Day, Independence Day,
Labor Day, Veterans Day, Thanksgiving Day, the day after Thanksgiving, Christmas Day, and two
floating holidays. There is no mention of Patricia Shontz Day as a paid City holiday. Furthermore,
research did not discover any resolution or ordinance that establishes the criteria and the
components specific to January 19, or Ms. Patricia Shontz Day. Based on the existing research, no
legislative action is effectively required, however, the Board of Commissioners should adopt a
resolution effectively recognizing January 19 as the Ms. Patricia Shontz Day of Good Deeds, thus
eliminating any ambiguity in providing for additional clarification.
In the past, this holiday has been observed on January 19, however, in lieu of a day off, staff has
proposed additional options.
Fiscal Impact
Currently, if observed, Ms. Patricia Shontz Day will have a fiscal impact of $12,500.
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Recommendation
Staff recommends that Ms. Patricia Shontz Day be modified to the Patricia Shontz "Day of Good
Deeds," whereby, on the day of January 19, all nonessential City services will be suspended, and
City staff will participate in a community beautification project. These projects will be jointly
identified by staff and the Board of Commissioners. In the event the day falls on a Saturday, it will
be observed on the preceding Friday, and if the day falls on a Sunday it will be observed on the
following Monday. This community beautification project commemorates the legacy of Ms.
Shontz, the elected and appointed officials that have made a lasting impact on the lives and
businesses in the City of Madeira Beach.
[End staff memo]
City Manager Jonathan Evans reported on Agenda Item 4.H. He said in the past the City recognized
January 19th as a City paid employee holiday. According to the personnel manual Patricia Shontz
Day is not specified in there. Only about 1/3 of the employees took that day off this year in
recognition of Pat Shontz and the others worked. To implement that day off with pay, the fiscal
impact would be about $12,500. He recommended changing the day to a Patricia Shontz Day of
Remembrance and have people recognize the day by working on a community project. Staff will
bring a resolution memorializing the Board's position on the item.
Mayor Black recommended doing away with Patricia Shontz Day as it stands and not giving
employees the day off to do good deeds. If employees want the day off they can use their own
time.
Commissioner Oakley commented that employees should not be given a day off in honor of Pat
Shontz. If they want the day off they can use their own time.
Vice-Mayor Weinstein read a memo dated June 7°1 from the Chairman of the Civil Service
Commission recommending removal of the day from the list of paid holidays and recommended
recognizing that day for community projects. She said according to the minutes the City never
memorialized Patricia Shontz Day of Good Deeds by resolution or ordinance, and there was no
mention of perpetuality. However, it would be respectful to leave the day as Patricia Shontz Day
of Good Deeds and allow employees to take that day off using a floating holiday.
Commissioner Hodges commented that the employees were very important to Pat Shontz and
recommended making it a Pat Shontz Day to celebrate the employees and provide them pizza for
lunch in honor of Pat Shontz. The City Manager suggested an employee picnic.
The City Manager said the consensus seemed to be recognizing January 19th as Patricia Shontz
Day and as a City operational day.
Commissioner Douthirt suggested changing the day to Patricia Shontz Day/City Employees
Appreciation Day or just have Employee Appreciation Day on another day.
The Mayor said the consensus is to go forward with a day named after Pat Shontz.
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I. Status of Kiosk at John's Pass Village -Jonathan Evans, City ~Yanager
[Begin staff memo]
Background
Pursuant to the direction provided by the Board of Commissioners, on September 19, 2018, the
City Manager, accompanied by the Planning and Zoning Director met with merchants at John's
Pass Village to discuss two items on which the Board of Commissioners directed staff to solicit
input from adjacent local businesses. The two topics are the merchant's thoughts and concepts
associated with the City's kiosk, and proposed improvements to John Pass Village.
In relation to the kiosk, there was unanimous consensus that a "staffed" kiosk would be the optimal
solution for promoting commerce. However, there was equal consensus on the desire to see more
digital and multimedia elements incorporated into the redesign of the kiosk. Blending these two
options will result in a more interactive experience for shoppers, while engaging them with
whatever platforms they feel comfortable using.
Elements of the conversation also addressed the idea that the existing location of the kiosk is
preferred, as it is centrally located within the village and engages patrons before they enter the
shopping district or traverse the boardwalk. All in all, it was abundantly clear to the staff that the
merchants prefer the city to appropriately modify and renovate the kiosk while integrating
technology into the remodeled facility that serves as an important informational hub for those
visiting the pass. In addition, it was abundantly clear that they would like to see more promotion
of Madeira Beach businesses versus a regional marketing or promotional push.
Fiscal Impact
The proposed fiscal impact based on the preliminary design is projected to be approximately
$20,000. Furthermore, integration with the digital signage boards and technology elements will
result in additional costs that currently have not been estimated as part of the project. However,
the technology elements can be easily priced out, and a total cost can be furnished to the Board of
Commissioners within the next two weeks.
Recommendation
Pursuant to the unanimous consensus by the local merchant's present, it is the staffs
recommendation that the Board of Commissioners direct staff to pursue the total project costs
associated with the renovation of the kiosk, in addition to scheduling an opportunity for the Board
of Commissioners to revisit/interview the entities that responded to the City's request for
proposals.
[End staff memo]
City Manager Jonathan Evans reported on Agenda Item 4.1. He said he and the Planning Director
met with the merchants of John's Pass and they stressed that the kiosk is an important means of
information to promote the Pass and the businesses there. The costs for improvements to the
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building and to bring it into ADA compliance is about $20,000 excluding adding the technology
elements. As a condition to the agreement, whoever operates the kiosk is to market and promote
John's Pass first. He would like to invite all the merchants and business owners to a community
meeting in the Commission Chamber to discuss the kiosk and the needed improvements because
the improvements will affect them.
Commissioner Oakley suggested a buy in from all the business owners in John's Pass if the City
is spending thousands of dollars to improve the kiosk because they need to maintain their property
there. The City Manager explained that the City failed to maintain and repair the kiosk over the
years and that is the reason we are discussing the issue today. lfwe begin to proactively enforce
the rules that are on the books, we can ensure maintenance of the landscaping and parking spaces.
Mayor Black said there will always be a fight over who would operate the kiosk and suggested
flattening the building or removing the walls and leaving the roof and having a seating area. The
City can put in an electronic board there for informational purposes. This will be a savings to the
City.
Commissioner Hodges said it is important to keep the Kiosk and have someone from the Chambers
operate it because currently only the Chambers advertise the City. Missy Hahn with the Treasure
Island and Madeira Beach Chamber works hard to do that.
Vice-Mayor Weinstein said the Village should have the Chamber's presence but not at the cost of
the tax payers. It is a business expense. There has been no rent paid on that building since April
2017. Back in March 2018 when the Building Official informed the Board about the ADA
requirements it was discussed whether the building should be tom down and at that time, she
pointed out that the kiosk is not in a safe location, it is close to the street, there is no special curbing,
so leaving the kiosk there would not be the right thing. Digital signage is wonderful, but not at the
tax payers' expense.
Commissioner Douthirt said the City's ordinance does not allow electronic signage there. The City
Manager explained that the Board would have to modify the ordinance allowing it. When meeting
with the business owners they communicated the most optimal use of that space to promote
commerce in that area. If making substantial modifications the unintended consequences are going
to affect those businesses. Before deciding to scrape it, it is important for the Board to have a
conversation with those members of the Village in a public forum. The City owned and operated
that facility for umpteen years and failed to maintain and keep it in compliance. If so, this
conversation would not be happening. The businesses really see the kiosk as a value. The
businesses and the two Chambers need to be engaged. Both Chambers see the value of having a
person there communicating with folks versus no presence.
Commissioner Douthirt said the list of improvements estimated at a cost of $107,000 slated for
John's Pass Village provided by the businesses in John's Pass does not include the kiosk. He
suggested taking $20,000 out of the $107,000 for the kiosk and letting the businesses decide on
what to cut from the list to make that happen. The City Manager said the discussions about the
kiosk occurred long before the discussion and allocation of monies for improvements to the
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Village. If the Board would like for him to communicate that to the business owners, he will do so
but that was not the direction provided to him. There is an opportunity for partnering with the
business communities on getting the kiosk where it needs to be. The items listed that relate to the
next agenda item are items obligated by the City to do as a property owner and that is the same
with the kiosk. He did not comingle the two agenda items because they are different policy
decisions the Board must consider.
Commissioner Oakley said the list came from 10 people out of 103 business owners there, so it
needs opening to the entire Pass because the business owners that do not belong to the Village
Association need to be involved in the decision or add their input.
Vice-Mayor Weinstein agreed with the improvements but not any decorative signage especially
not to benefit private property owners. Seating in John's Pass would be very helpful.
The City Manager said if it is the Board's desire he will do whatever or however to talk to the
businesses on how to move forward. If entering into an agreement with the Chamber that $300 per
month could offset any costs involved. The facility belongs to the City and the City lawfully has
an obligation to maintain it or remove the facility.
The consensus of the Board was for the City Manager to have a meeting with everyone in John's
Pass on both agenda items and to do whatever necessary to get as many as possible to participate.
Commissioner Douthirt said the backroom of the VFW is available to have the meeting.
Mayor Black opened to public comment.
Miss Hahn, Treasure Island and Madeira Beach Chamber, commented the reason they are
interested in operating the kiosk is because it is a money maker. The Convention and Visitors
Bureau gives them funding based on the number of visitors they see. Based on the numbers in
John's Pass they receive a lot more in funding. John's Pass has always been touted as the number
one free attraction in the State of Florida. A lot of the taxes coming into Madeira Beach is from
people that are coming to John's Pass shopping and not the residents. The entire village is
important to Madeira Beach and to the West Coast area.
J. John's Pass Village Improvements-Jonathan Evans, City Manager
[Begin staff memo]
Background
Pursuant to the direction provided by the Board or Commissioners, on September 19, 2018, the
City Manager, accompanied by the Planning and Zoning Director, met with merchants at John's
Pass Village to discuss two items on which the Board of Commissioners directed staff to solicit
input from adjacent local businesses. The two topics are the merchant's thoughts and concepts
associated with the City's kiosk, as well as proposed improvements to John's Pass Village.
Local merchants felt that numerous items could be improved to assist in creating an ecstatically
pleasing shopping experience for all who visit John's Pass Village. The terminology "we are a
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village" was the vernacular used when discussing signage, etc. The improvements that the
merchants articulated are as follows:
• Modernization of existing restroom facilities - most important
• Internet connectivity- WiFi
• Landscaping (xeriscaping)
• Trimming palm trees
o Placement of dead or dying palm trees
• Better signage - to include wayfinding signage that ecstatically blends into the character
of the village, including decorative signage as approaching the village
• Crosswalk and intersection improvements
• Improve trash receptacles - to include ashtrays
• Improved lighting, etc., around the village, and the boardwalk
• Removal or replacement of newspaper stands
• Interactive amenities on the boardwalk (binocular viewing area, etc.)
• Benches or other seating elements on the boardwalk
• Bell Tower renovations
More elements and improvements were articulated; however, some aspects will require public-
private partnerships to remedy the merchants' concerns; nonetheless, the conversation was very
productive and resulted in good feedback. A staff member will return to the merchant association
in the coming weeks to report back on the perspective of the Board of Commissioners.
Fiscal Impact
Fiscal impact has yet to be calculated; however, approximately $107,000 has been earmarked in
the Fiscal Year 2019 Adopted Budget. The cost of these items will be priced out, and priorities
can be placed on pressing matters. A work plan can be created accordingly.
Recommendation
Pursuant to the unanimous consensus by the local merchants present, it is the staff's
recommendation that the Board of Commissioners direct staff to pursue the total project costs
associated with the village renovations.
[End staff memo]
City Manager Jonathan Evans communicated that this item is on hold until he has a more global
conversation with the business community.
K. Comprehensive Report on Amendment 1 - Jonathan Evans, City Manager
[Begin staff memo]
Background
On November 6, 2018, Florida voters will have the opportunity to decide on a proposed statewide
amendment for an increase in the homestead property tax exemption. This ballot initiative is
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September 25, 2018
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referred to as Florida's Amendment 1 and will provide an additional $25,000 exemption on a
primary residence with an assessed value of $100,000-$125,000. If passed, this amendment will
take effect on January 1, 2019. Proffered by the state legislature, this amendment affects revenue
collection at the local level only; it does not impact any state revenue streams. In addition, this
particular amendment does not benefit all Floridians, as it is projected to benefit only 12% of
property owners.
Based on the information that Pinellas County has provided, two in three Pinellas County homes
would not qualify for the additional property tax exemption. Furthermore, businesses and renters
do not qualify. However, the projected fiscal impact to local government agencies throughout the
county is projected to be $42.5 million in Fiscal Year 2020 if this amendment is passed. The
projected impact on the city of Madeira Beach is approximately $54,000 in lost revenue in one
fiscal year, and in subsequent years, the costs are invariably projected to increase.
Furthermore, not the voters but rather Tallahassee politicians requested this amendment, which
requires 60% plus one to go into effect. According to the Pinellas County Property Appraiser's
Office 70% of Pinellas County properties will receive no benefit from this exemption, 7% will
receive a partial exemption, and 23% will receive a full exemption. This initiative from Tallahassee
is not a tax break; rather, it is a tax shift and will have profound impacts on local governments
throughout the state of Florida both now and in the future.
Fiscal Impact
The projected fiscal impact for Fiscal Year 2020 is approximately $54,000, with the impact being
compounded in subsequent years. Countywide, the impact is projected to be $42.5 million, and
statewide, local governments will lose approximately $644 million of additional revenue.
Recommendation
The staff members recommend that the Board of Commissioners direct staff to collaborate with
the Florida League of Cities and other local governments to communicate the impact that the
amendment will have on local governments, as well as to proactively educate the citizenry on this
particular ballot initiative. Finally, the staff members request that the Board of Commissioners
bring forward a resolution communicating the Board of Commissioner's opinion on the
amendment so as to educate the general public on it.
[End staff memo]
City Manager Jonathan Evans reported on Agenda Item 4.K. He recommended bringing a
resolution to the Board that communicates the impact of Amendment 1 and said he would like to
have two community meetings to educate people on Amendment 1. The Board consented to
bringing the resolution to the Board.
5. ADJOURL~MEXT
The meeting was adjourned at 6:03 p.m.
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Agenda
THE CITY OF MADEIRA BEACH, FLORIDA
PUBLIC NOTICE
BOARD OF COMMISSIONERS
WORKSHOP AGENDA
The Board of Commissioners of the City of Madeira Beach, Florida will meet in the Patricia
Shontz Commission chambers at City Hall, located at 300 Municipal Drive, Madeira Beach,
Florida to discuss the agenda items of City Business listed at the time indicated below.
Meetings will be televised on Spectrum Chanel 640 and Live Streamed on the City’s website.
2:00 PM TUESDAY, SEPTEMBER 25, 2018 COMMISSION CHAMBERS
1. CALL TO ORDER
2. ROLL CALL
3. PUBLIC COMMENT
Public participation is encouraged. If you are addressing the Commission, step to the podium and state your
name and address for the record. Please limit your comments to three (3) minutes and do not include any
topic that is on the agenda. Public comment on agenda items will be allowed when they come up.
4. TOPICS FOR DISCUSSION
A. Certificate of Recognition: Celebration of 65 Years as Commission-Manager Form of Government
– City Manager Matthew Spoor with the City of Safety Harbor
B. Town Center Agreement & Legal Update – Linda Portal, Planning & Zoning Director; Julia Mandell,
Land Use Attorney
C. Notification Requirements for Neighborhood Meeting – Linda Portal, Planning & Zoning Director;
Julia Mandell, Land Use Attorney
D. Enterprise Rental Agreement & Management Plan – Walt Pierce, Finance Director
E. Pocket Parks Maintenance Update – Dave Marsicano, Public Works/Marina Director
F. John’s Pass Lighting Project Update – Dave Marsicano, Public Works/Marina Director
G. Special Event Permitting Program Review - Jay Hatch, Recreation Director
H. City of Madeira Beach Patricia Shontz Day of Good Deeds – Jonathan Evans, City Manager
I. Status of Kiosk at John’s Pass Village – Jonathan Evans, City Manager
J. John’s Pass Village Improvements – Jonathan Evans, City Manager
K. Comprehensive Report on Amendment 1 – Jonathan Evans, City Manager
5. ADJOURNMENT
+
One or more Elected or Appointed Officials may be in attendance.
Any person who decides to appeal any decision of the City Commission with respect to any matter considered at this meeting will need a record of the
proceedings and for such purposes may need to ensure that a verbatim record of the proceedings is made, which record includes the testimony and
evidence upon which the appeal is to be based. The law does not require the City Clerk to transcribe verbatim minutes; therefore, the applicant must
make the necessary arrangements with a private reporter or private reporting firm and bear the resulting expense. In accordance with the Americans
with Disability Act and F.S. 286.26; any person with a disability requiring reasonable accommodation to participate in this meeting should call 727-
391-9951 or fax a written request to 727-399-1131.
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