Architectural Review Committee Meeting
Regular MeetingMonterey, CA · August 3, 2016
Minutes
MINUTES
ARCHITECTURAL REVIEW COMMITTEE
AFTERNOON SESSION ONLY
Wednesday, August 3, 2016
4:00 pm – 7:00 pm
580 PACIFIC STREET, COUNCIL CHAMBERS
MONTEREY, CALIFORNIA
Members Present: Kimzey, Silva, Placco, Rogers
Members Absent: Freeman, Abma
Staff Members Present: Senior Associate Planner Hopper, Associate Planner Roveri,
Principal Engineer Krebs, Recording Secretary Salameh
CALL TO ORDER
Chair Kimzey called the meeting to order at 4:02 p.m.
CONSENT ITEMS
Approval of Minutes
1. July 6, 2016
On a motion by Committee Member Placco, seconded by Committee Member Silva, and carried
by the following vote, the Architectural Review Committee approved the Minutes as submitted.
AYES: 4 MEMBERS: Kimzey, Silva, Placco, Rogers
NOES: 0 MEMBERS: None
ABSENT: 2 MEMBERS: Freeman, Abma
ABSTAIN: 0 MEMBERS: None
RECUSED: 0 MEMBERS: None
Other Consent Items
2. Consider 511-541 Tyler Street; Sign Permit Application 16-114 for a Multi-Tenant
Sign Program; Applicant Lisa K. Loftus; Owner Anastasia D. Rutenberg and Linda
A. Schenck; PC-D Zoning District (Exempt from CEQA per Article 19, Section 15301
and 15331, Class 1 and 31)
Action: Approved as submitted.
3. Consider Lower Presidio Historic Park; AR Application 16-288 for Preliminary and
Final Architectural Review of Park Improvements and Sign Permit Application 16-
317 for a Freestanding Vehicle-Oriented Sign; Applicant City of Monterey; Owner
U.S. Army; PC-W (Planned Community - Waterfront) Zoning District (Negative
Declaration and Finding of No Significant Impact Filed)
Action: Approved as submitted.
On a motion by Committee Member Placco, seconded by Committee Member Rogers,
and carried by the following vote, the Architectural Review Committee approved the
Consent Agenda as submitted.
Architectural Review Committee Minutes Wednesday, August 3, 2016
AYES: 4 MEMBERS: Kimzey, Silva, Placco, Rogers
NOES: 0 MEMBERS: None
ABSENT: 2 MEMBERS: Freeman, Abma
ABSTAIN: 0 MEMBERS: None
RECUSED: 0 MEMBERS: None
***End of Consent Agenda***
PUBLIC COMMENTS
None.
PUBLIC APPEARANCE
4. Consider 715 Foam Street (Casa de Amigos); Sign Permit P-16-285 for New Wall
Signs; Applicant Anjanette Adams for Monterey Signs; Owner Barbara Johnson-
Wallis; C-2 Zoning District (Exempt from CEQA per Article 19, Section 15301, Class
1)
ACTION: Approved with a modification to the wording on Special Condition 3 to
read, “That the applicant has the option of proposing a sign on the front of the
property, not to exceed 50 square feet in area, that can be submitted to and
reviewed by the Planning office.”
Staff Presentation/Committee Member Questions
Senior Planner Hopper presented the Agenda Report and took Committee Members’
questions.
Vice Chair Silva asked if Special Condition 3 took into account the existing awning sign
above the entrance.
Ms. Hopper said no, that the awning sign was not included in the proposal, but that
Special Condition 3 would give the owner the opportunity to add the awning sign back
into the sign proposal.
Chair Kimzey asked if the intent of the language for Special Condition 3 would be for the
Planning office to approve changes to the sign permit.
Ms. Hopper said that the language in Special Condition 3 could be corrected to include
the stipulation that the Planning office would be the deciding body.
Chair Kimzey asked if the Planning office had the authority to approve the permit.
Vice Chair Silva asked if the phrase, “subject to approval” could be added to Special
Condition 3.
Ms. Hopper said that the Planning office could approve the permit and that Special
Condition 3 can be reworded accordingly.
Applicant
Shawn Adams of Monterey Signs, said that the owner of Casa de Amigos would like to
retain wall sign B and obtain approval for wall sign A. He noted that not all signs sensibly
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Architectural Review Committee Minutes Wednesday, August 3, 2016
fit within the Citywide Sign Guidelines and asked the ARC to consider the special
circumstances for the sign. He explained that the business was difficult to locate from
Lighthouse Avenue, which is where most of its clients travel from. He also noted that the
business owner had made an effort to remove less attractive signs in favor of replacing
them with more visually-appealing signs.
Public Comment
None.
Committee Member Comments
Vice Chair Silva said that he agreed with staff’s recommendation and that that he would
like to ensure that Citywide Sign Guidelines were consistently met. He noted that he felt
that making an exception in this case would not be precedent-setting. He said that
despite a compelling argument by applicant, he felt that it would be best if the ARC
upheld the Citywide Sign Guidelines.
Committee Member Placco agreed.
Committee Member Rogers said that she was familiar with the business and that it was
difficult to determine its location from Lighthouse Avenue, so she sympathized with the
owner’s desire for more noticeable signage. She noted that ultimately, the sign located
at the rear of the business would not be aesthetically appealing.
Chair Kimzey said that he was sympathetic to the owner of the business, noting that if he
were in that position, he would want a sign in that same location as well. He agreed with
Vice Chair Silva and expressed concern that if another 50 square feet of signage was
allowed per Special Condition 3, there could be an oversized sign approved. He asked
that staff consider conditioning future signage to not exceed maximum allowable size or
the 50 square foot limitations outlined in this project.
Ms. Hopper said that staff would review any sign proposed by the applicant and that the
Sign Ordinance and Citywide Sign Guidelines would apply to the front of the building.
Chair Kimzey expressed concern regarding future sign applications that could take
advantage of the Prescott Avenue frontage and the 50 square foot sign allowance for the
current project.
Ms. Hopper explained that as the Lighthouse Area Plan is written, an applicant has one
square foot of signage per linear foot of building frontage, and in this case it would apply
to the Foam Street frontage, making the business’s sign allowance only available for 10
square feet on Prescott Avenue. She explained that the sign allowances were not
transferable from the Foam Street frontage to the Prescott Avenue frontage.
Chair Kimzey noted that if the ARC approved this project, the sign on Prescott Avenue
would be a permanent approval.
Ms. Hopper confirmed that it would be permanent and said that if a new sign were
proposed for the Foam Street frontage of the building, it would not impact the approval of
the sign on Prescott Avenue.
Vice Chair Silva made a motion to approve the application with staff recommendations
and reword Special Condition 3 to read, “that can be submitted to, reviewed, and
approved by the Planning office.”
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Architectural Review Committee Minutes Wednesday, August 3, 2016
On a motion by Committee Member Silva, seconded by Committee Member Placco, and
carried by the following vote, the Architectural Review Committee approved the
application with a modification to the wording on Special Condition 3 to read, “That the
applicant has the option of proposing a sign on the front of the property, not to exceed 50
square feet in area, that can be submitted to and reviewed by the Planning office.”
AYES: 4 MEMBERS: Kimzey, Silva, Placco, Rogers
NOES: 0 MEMBERS: None
ABSENT: 2 MEMBERS: Freeman, Abma
ABSTAIN: 0 MEMBERS: None
RECUSED: 0 MEMBERS: None
5. Consider 398 Fremont Street; Sign Permit Application P-16-147 for a Freestanding
Vehicle-Oriented Sign, Awning Signs, a Wall-Mounted Sign, and Gas Pump Signs;
Applicant Sign Development Inc.; Owner Gurdish Kumar; C-2 Zoning District
(Exempt from CEQA per Article 19, Section 15301, Class 1)
ACTION: Approved, following staff’s recommendation that the two types of
“Synergy” signs (free-standing and projecting) and ad signs on the canopy posts
are removed from the project.
Staff Presentation/Committee Member Questions
Senior Planner Hopper presented Agenda Report and took Committee Members’
questions.
Chair Kimzey asked if the three square feet shown on one side of each pump would be
identical on the opposite sides of the same pumps.
Ms. Hopper said that the pumps are considered a double-sided sign, similar to a
monument sign and that only one sign face is counted toward sign area. She said that
ad signs were mounted on both sides of each pole and are counted twice.
Chair Kimzey asked if that was the typical case for a gas pump and asked about staff’s
analysis on canopy signs.
Ms. Hopper said yes and explained that this was a unique situation and that there was
not a specific category for canopy signs within the Citywide Sign Guidelines. She said
that service station signs had been approved in this way prior to this application. She
noted that in this case, the canopy was appropriate and provided cover for gas pumps.
Chair Kimzey asked if canopies should be included in the Citywide Sign guidelines.
Ms. Hopper said that if the ARC would like to include regulations on canopies in the
Citywide Sign Guidelines, they would need to amend their recommendation to the City
Council. She noted that these unique types of signs did not come before the ARC often.
Chair Kimzey said that he felt this situation was likely to occur again and he felt that the
Citywide Sign Guidelines should address it.
Ms. Hopper said that she would research the matter.
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Architectural Review Committee Minutes Wednesday, August 3, 2016
Applicant
Elizabeth Schmidt with Sign Development said that she understood staff’s presentation
and recommendation. She said that the blade signs would be consistent with Citywide
Sign Guidelines, other than not being located near the entrance to the building. She
asked that the ARC consider leniency regarding the blade signs because they were
consistent in all other aspects.
Vice Chair Silva asked what the “Synergy” logo referred to that was featured on many of
the signs.
Ms. Schmidt explained that it was a fuel technology similar to Chevron’s “Techron.”
Chair Kimzey asked if the bollard sign pictured in the staff presentation would be
included in the actual project.
Ms. Hopper said no, that it was a photo example from another site.
Chair Kimzey clarified that the bollard sign was not applied for and therefore would not
be approved.
Ms. Hopper said that was correct. She said that the blade signs being referred to in the
application could be oriented towards Fremont Street and said that the direction of the
signs would need to be determined prior to finalization.
Chair Kimzey asked if the blade signs would be over the maximum allowance if they
were reconsidered and added back into the calculated area.
Ms. Hopper said that the signs would be 3.8 feet each, and that it would be very close to
the maximum allowed square footage.
Public Comment
None.
Committee Member Comments
Committee Member Placco expressed concern over the sheer number of signs and
confusion that they would project once the project was complete. He said that staff
recommendations were valid and that they made a significant contribution to the overall
design.
Vice Chair Silva agreed with Committee Member Placco said that gas stations were a
unique case due to their typical abundance of signs. He said that he felt the wave
concept proposed by the applicant was an attention-getting device and noted that the
sign ordinance has restrictions against such things. He said that he fully supported
staff’s recommendation.
Committee Member Rogers agreed.
Chair Kimzey agreed as well and said that he did not want to see sign proliferation or
pollution. He said that he felt staff had done well with the presentation and
recommendation.
On a motion by Committee Member Placco, seconded by Committee Member Rogers,
and carried by the following vote, the Architectural Review Committee approved the
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Architectural Review Committee Minutes Wednesday, August 3, 2016
application following staff’s recommendation that the two types of “Synergy” signs (free-
standing and projecting) and ad signs on the canopy posts are removed from the project.
AYES: 4 MEMBERS: Kimzey, Silva, Placco, Rogers
NOES: 0 MEMBERS: None
ABSENT: 2 MEMBERS: Freeman, Abma
ABSTAIN: 0 MEMBERS: None
RECUSED: 0 MEMBERS: None
COMMITTEE MEMBER COMMENTS
Chair Kimzey said that he would like the ARC to consider writing a letter of appreciation
to Terry Latasa for his years of service on the ARC. He said that former ARC Member
Latasa had been a great contributor and that he wanted to wish him well in his new
position on the Planning Commission.
Committee Member Placco said he thought that was a great idea.
Vice Chair Silva said that he supported the idea as well and that former ARC member
Latasa had possessed a uniquely mellow, yet wise way of conveying his thoughts.
INFORMATIONAL REPORTS & STAFF COMMENTS
Ms. Hopper said that the Portola Plaza fountain would be on the agenda for the August
17, 2016 ARC meeting and noted that it already appeared to be a fairly full agenda.
Committee Member Placco said that he would not be able to attend the August 17, 2016
meeting.
Ms. Hopper announced that the seventh seat for ARC still needed to be filled and that
the current recruitment was about to close.
ADJOURNMENT
There being no further business, the meeting was adjourned at 4:49 p.m.
Respectfully Submitted, Approved,
Christy Hopper Chair
Senior Planner Architectural Review Committee
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Agenda
Architectural Review Committee
Agenda Committee Members
Charles Kimzey, Chair
Peter Silva, Vice Chair
AFTERNOON SESSION ONLY
Sandra Freeman
Renata Abma
Wednesday, August 3, 2016 Christopher Placco
580 Pacific Street Hope Rogers
Council Chambers 4:00 pm – 7:00 pm
Monterey, California
The Architectural Review Committee will conduct a field trip on Monday, August 1,
2016 to review the Wednesday, August 3, 2016 Architectural Review Committee
Agenda. The Architectural Review Committee will depart from the field behind
Colton Hall at 4:00 PM. For information, call (831) 646-3885. Date Posted: July 29,
2016
***Afternoon Session Agenda***
4:00 – 7:00 p.m.
CALL TO ORDER
CONSENT ITEMS
CONSENT ITEMS allow for a review of those items recommended for approval on consent or
recommended to be continued, tabled or withdrawn, etc. Consent items consist of those items
which are routine and for which a staff recommendation has been prepared. A member of the
public or a Committee Member may request that an item recommended for approval on consent
be heard on the regular agenda for further discussion.
Approval of Minutes
1. July 6, 2016
Other Consent Items
2. Consider 511-541 Tyler Street; Sign Permit Application 16-114 for a Multi-Tenant
Sign Program; Applicant Lisa K. Loftus; Owner Anastasia D. Rutenberg and Linda
A. Schenck; PC-D Zoning District (Exempt from CEQA per Article 19, Section 15301
and 15331, Class 1 and 31)
3. Consider Lower Presidio Historic Park; AR Application 16-288 for Preliminary and
Final Architectural Review of Park Improvements and Sign Permit Application 16-
317 for a Freestanding Vehicle-Oriented Sign; Applicant City of Monterey; Owner
U.S. Army; PC-W (Planned Community - Waterfront) Zoning District (Negative
Declaration and Finding of No Significant Impact Filed)
***End of Consent Agenda***
PUBLIC COMMENTS
PUBLIC COMMENTS. At this time, the public may speak for a maximum of three minutes on any
subject which is within the jurisdiction of the Monterey Architectural Review Committee and which
is not on the agenda. Any person or group desiring to bring an item to the attention of the
Committee may do so during Public Comments or by addressing a letter of explanation to the
Committee, City Hall, Monterey, CA 93940. Public Comments are taken during the afternoon
session and continued at the evening session. Individuals may choose to speak once for up to
three minutes at either session, but not both.
PUBLIC APPEARANCE
PUBLIC APPEARANCE items are reports on action or informational issues that might stimulate
public discussion, but that do not require formal noticing as public hearings. You are welcome to
offer your comments after being recognized by the Chair. The Chair may limit the time allocated to
each speaker.
4. Consider 715 Foam Street (Casa de Amigos); Sign Permit P-16-285 for New Wall
Signs; Applicant Anjanette Adams for Monterey Signs; Owner Barbara Johnson-
Wallis; C-2 Zoning District (Exempt from CEQA per Article 19, Section 15301, Class
1)
5. Consider 398 Fremont Street; Sign Permit Application P-16-147 for a Freestanding
Vehicle-Oriented Sign, Awning Signs, a Wall-Mounted Sign, and Gas Pump Signs;
Applicant Sign Development Inc.; Owner Gurdish Kumar; C-2 Zoning District
(Exempt from CEQA per Article 19, Section 15301, Class 1)
RECESS 5:30 p.m.
COMMITTEE MEMBER COMMENTS
COMMITTEE MEMBERS may ask a question for clarification, make a brief announcement or
make a brief report on his or her activities. In addition, a Committee Member may provide a
referral to staff or other resources for factual information, request staff to report back to the body
at a subsequent meeting concerning any City matter, or direct staff to place a request to agendize
a matter of business on a future agenda. (G.C. 54954.2)
INFORMATIONAL REPORTS & STAFF COMMENTS
INFORMATIONAL REPORTS & STAFF COMMENTS supply information on activities or
announcements and may request clarification or direction regarding the scheduling of meetings
and study sessions.
ADJOURNMENT
ADJOURNMENT — The general policy of the Architectural Review Committee is that the Afternoon
Session will end no later than 5:30 p.m. and the Evening Session will end no later than 11:00 p.m. Any
public agenda items that have not been completed within the designated adjournment time may be
formally extended by the Committee, or continued to the next regularly scheduled Architectural Review
Committee Meeting, or continued to a Special Meeting.
Agenda packets may be reviewed by the public in the Monterey Public Library, in the Planning Office,
or on the web at http://www.monterey.org beginning late Friday afternoon prior to the date of the
meeting.
Members of the public have the right to address the Committee on any Agenda items. The Chair will
formally open the floor for public comment. However, if you wish to speak to items during "Consent
Agenda" or "Staff Informational Report," please advise the staff or the Chair prior to the action on that
item and you will be recognized. Notification as much in advance as possible is appreciated.
Information distributed to the Committee at the meeting becomes part of the public record. A copy of
written material, pictures, etc. should be provided to the Secretary for this purpose.
Architectural Review Committee decisions may be appealed within ten (10) days from the date of the
decision on forms available in the Planning Division during business hours. When the tenth day falls
on a weekend or a holiday, the appeal deadline date is the next working day following the holiday or
weekend. An appeal fee will apply. For more agenda information, call the Planning Office at 831-646-
Architectural Review Committee
Wednesday, August 3, 2016
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3885.
CITY OF MONTEREY'S 24-HOUR SUGGESTION HOTLINES:
Voicemail: 831-646-3799
FAX: 831-646-3793
Email: suggest@monterey.org
WebPage: http://www.monterey.org
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and activities. In compliance with the Americans with Disabilities Act, if you need special
assistance to participate in this meeting, please contact the City Clerk’s Office at (831) 646-
3935. Notification 30 hours prior to the meeting will enable the City to make reasonable
arrangements to ensure accessibility to this meeting [28 CFR 35.102-35.104 ADA Title
II]. Later requests will be accommodated to the extent feasible. For communication-related
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UPCOMING MEETINGS AT CITY HALL
Aug 4 Zoning Administrator Meeting, Council Chamber - 10:00 AM
Aug 9 Planning Commission Meeting, Council Chamber - 4:00 pm
Aug 11 Historic Preservation Commission Meeting, Council Chamber - 4:00 pm
Aug 11 MP Regional Water Authority Meeting, TBD - 7:00 PM
Aug 16 Council Regular Meeting, Council Chamber - 4:00 PM
Aug 17 Architectural Review Committee Meeting, Council Chamber - 4:00 pm
Aug 18 Parks and Recreation Commission Meeting, Council Chamber - 5:00 PM
Aug 18 Zoning Administrator Meeting, Council Chamber - 4:00 pm
Aug 22 Colton Hall Museum Cultural Art Commission Meeting, Council Chamber - 4:00 pm
Aug 23 Planning Commission Meeting, Council Chamber - 4:00 pm
Aug 24 Oversight Board Meeting, Council Chamber - 7:00 PM
Aug 24 Council Special Meeting, Council Chamber - 4:00 PM
Aug 24 Library Board Meeting, Library Community Room - 5:00 PM
Aug 25 Parks and Recreation Commission Meeting, Council Chamber - 5:00 PM
Aug 31 Council Study Session, Council Chamber - 4:00 PM
Sep 1 Zoning Administrator Meeting, Council Chamber - 4:00 pm
Sep 6 Council Regular Meeting, Council Chamber - 4:00 PM
Sep 7 Architectural Review Committee Meeting, Council Chamber - 4:00 pm
Sep 8 Historic Preservation Commission Meeting, Council Chamber - 4:00 pm
Architectural Review Committee
Wednesday, August 3, 2016
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Sep 8 MP Regional Water Authority Meeting, TBD - 7:00 PM
MORE INFORMATION IS AVAILABLE BY CALLING 646-3885
Architectural Review Committee
Wednesday, August 3, 2016
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