City Council
Regular MeetingNeillsville, WI · March 3, 2022
Minutes
JOINT MEETING OF THE
COMMON COUNCIL,
PLANNING COMMISSION AND
ECONOMIC DEVELOPMENT COMMISSION
COUNCIL ROOM, CITY HALL
THURSDAY, MARCH 3, 2022
6:00 P.M.
Common Council-The Common Council was called to order by Mayor Murphy. On roll call:
Mayor Diane Murphy, Council Members John Perrine, David Harnisch, Jose Neville and Julie
Counsell present. Council Member Daniel Clough arrived late at 6:03 P.M. The Pledge of
Allegiance was recited.
Planning Commission-The Planning Commission was called to order by Chair Mayor Murphy.
On roll call: Mayor Diane Murphy, Council Members Julie Counsell and John Perrine, Natalie
Erpenbach, Allan Hoesly, Greg Glisczinski and Amber Vine present.
Planning Commission-The minutes of the previous meeting were declared approved.
Economic Development Commission-The Economic Development Commission was called to
order by Chair Mayor Murphy. On roll call: Mayor Diane Murphy, Gary Ruzic and Jana Marden
present. Council Member Daniel Clough arrived late at 6:03 P.M. Carrie Morrell, Tim M. Voigt
and John Gaier absent.
Economic Development Commission-The minutes of the previous meeting were declared
approved.
Also present: City Attorney Bonnie Wachsmuth, Director of Public Works Luke Friemoth,
Chief of Police James Mankowski, Fire Chief Matt Meyer, Donald Boon, Donald Quicker, West
Central Wisconsin Regional Planning Commission Senior Planner Chris Straight, Clark County
Economic Development Corporation Executive Director Sheila Nyberg, Charles Glassbrenner,
S.C. Swiderski, LLC representatives-Jacqui McElroy and Kortni Wolf and City Clerk-Treasurer
Rex Roehl.
Mayor Murphy called for appearances.
Mandy Krejci stated that she is excited for the potential development, but her concern and hope
is no decision would be finalized tonight-take time to think things through.
Jerilyn St. Amand stated that she is excited for anything happening in Neillsville, she asked
beforehand, but no materials for this meeting were available. She did not know what was going
on, no idea or information available to make an informed decision. Information should be freely
shared, to get the public involved.
Robert Johnson stated he read the agenda stating discussion and action, this should be just a
presentation only, no action taken.
Jon Counsell stated that he has made comments about agendas in the past, it makes him nervous
about what could happen tonight with discussion and action on financing and memorandum of
understanding. Are we approving and locking something in or moving forward to analyze the
proposal or asking the City Attorney to do something. Drafting an agenda is not an easy task,
each committee should meet on its own to make a recommendation to the next level, being done
in an orderly fashion. This is a sizeable operation, make sure to do the homework and due
diligence.
Mayor Murphy called or further appearances.
Mayor Murphy stated that back in September 2021, there was an open house in Stanley for a
housing complex. Sheila Nyberg got the contact information for S.C. Swiderski, LLC. So, on
September 16, 2021, she emailed them to meet and discuss a possible development in Neillsville.
Swiderski got back to her the same day stated they were interested and a meeting was set up for
October 5, 2021.
Mayor Murphy stated that on October 5, 2021, she, Jana Marden and Sheila Nyberg met with
members of the Swiderski team to talk about the City and show them around town They took
them to the Boon Subdivision. The Swiderski team stated that they could make no commitment,
they would have to do a study and they would get back to us.
Mayor Murphy stated that she sent a follow up email on November 23, 2021. It sat until
December 30, 2021 when Swiderski sent a concept plan.
Mayor Murphy stated the Council Members were informed of the project at the January 25, 2022
meeting and a three-way joint meeting was set up for tonight, March 3, 2022.
Mayor Murphy stated that she, Donald Quicker, Chris Straight, Director of Public Works
Friemoth and City Clerk Roehl met on February 10 and 24, 2022 to discuss financing needs and
possibly an additional TIF District.
Mayor Murphy asked Swiderski representatives Jacqui McElroy and Kortni Wolf to do their
presentation on a residential development in the Boon Subdivision.
McElroy stated the proposed project is titled-SCS Neillsville. S.C. Swiderski is a privately held
company and does a lot of things in house.
McElroy presented their various teams-C.O.O. & Advisory Board, Leadership Team,
Development Team, SCS Homes Team and Design Team.
McElroy presented the SCS Process-Acquisitions & Real Estate, Architecture & Design,
Construction & Excavation, Property Management, Dedicated Maintenance, with the goal of
happy customers.
Wolf presented the project location at Lucille Lane and Boon Boulevard, the Boon Subdivision
Plat and Conceptual Site Plan. They are proposing a public road, 52 dwelling units, 3 storage
units (available to both public and tenants), 7 single family lots, a future development area, the
remaining two acres are reserved for someone else.
McElroy stated they would be putting this on their website, www.scswiderski.com, under the tab
SCS-Neillsville. Two Fulton 16-unit buildings, two Bedford 6-unit buildings, one Huntington
8-unit building, three storage unit buildings, seven single family homes. This mix was brought
about by research to best serve your community. Each apartment has a private entrance, the
homes would be ranch style.
Wolf presented the proposed development time line: Concept Plan Commission-March 3, 2022;
Development Agreement Negotiations-Spring 2022; Offer to Purchase Negotiations-currently
underway; Upon Offer to Purchase Acceptance-March 2022; SCS Begins Due Diligence Period-
March 2022-September 2023; Contract Schematic and Civil Engineering-Spring 2023;
Deliverables Due/Review-Summer 2023; Municipal Approvals-July/August 2023; Purchase
Parcel on or Before-September 1, 2023; Construction Start-Spring 2024; Construction Finish-
December 31, 2025.
McElroy presented the SCS Leasing Difference-the owner is making a private investment in the
community, it is in the owner’s long-term portfolio, the Leasing Department has someone on
site, every applicant goes through the same comprehensive screening process and rules and
regulations are enforced.
McElroy presented the SCS Maintenance Difference-regularly scheduled maintenance. The
rental rate includes-individual thermostats, hydronic heat, trash removal, wireless internet, water,
cable, sewer, snow removal and lawn care. The renter has to pay the electric only, the heating is
included.
Wolf presented Accessibility Measures for Type B units and Type A units (Type A units are
fully accessible including a washer and dryer).
Hoesly asked that the concept plan be put up on the screen.
Council Member Counsell asked about questions.
Mayor Murphy replied she would like to go through the whole thing first.
Quicker stated that he has worked on all four of Neillsville TIF Districts and now possibly a
fifth. TID and TIF are used interchangeably. TID is the vehicle and TIF is the funding process.
There is not a better case than the situation at hand. Most of the time you have an undeveloped
property, the money is borrowed, you put in the improvements and hope for enough development
to provide the incremental taxes to pay off the funds borrowed and interest paid. TIF increment
is delayed a year or two because of the assessment process. If a TIF District No. 5 is created it
would be an overlay of TIF District No. 3. A 9-million-dollar improvement would provide
$240,000 in increment by 2027/2028. If a Phase 1 borrowing of $1 to $1.2 million to purchase
16 acres of land and put in a street. It would not take long to pay off. If an expanded District,
outside of the 16 acres, is considered to include property along U.S. Hwy 10, the City’s share of
infrastructure costs could be included. When the State DOT does the highway, it could be a
tremendous opportunity.
City Attorney Wachsmuth stated that she had talked with Wolf on the Memorandum of
Understanding bullet points that Swiderski had sent over. It is kind of what they are looking for
from the City: Create a TIF District-the City cannot guarantee a TIF District, it is ultimately up
to the Joint Review Board; design and construct a road-need to talk about plans and dedication of
land; rezone-currently one family residential needs to be multi-family; reimbursement for land
costs-methods are pay-as-you-go, construction start, per building occupancy; Neillsville
Residential Incentive Program-limit amount of available funds; tax assessment values for project.
These are talking points for a Developer’s Agreement.
Wolf stated the Developer’s responsibilities would be: acquire the property; design due diligence
period (site evaluation, DNR Species review, soil elevations, utility review); contract a Civil
team (topographic survey and mapping, ALTA survey, CSM or Plat determination, schematic
site design, utility, erosion control, storm water); landscaping; municipal approvals; construction;
building plans; construct and maintain private roads throughout development; construction
schedule and timeline.
Council Member Counsell asked no park with this development.
Wolf replied correct no park.
Counsell asked if they wait for someone to come in and buy the single-family homes.
Wolf stated they would build spec home.
Counsell asked about pets.
Wolf replied they allow cats and dogs up to 50 pounds.
Counsell asked what “A type” rental is.
Wolf stated accessibility measure are already built in.
Counsell asked about the rental rates.
Wolf replied they will be market rate, which has to be determined yet, about $800 for a one bed
and $1,500 for a patio type.
Counsell where will the leasing office be.
Wolf it would be in an apartment on site.
Natalie Erpenbach asked about the 12% cap on TIF Districts.
Chris Straight replied that the 12% limit is of equalized value, right now including the new TIF
District No. 4 creation the City is at 8%.
Erpenbach stated that the 9 million would fit into the 12% limit.
Quicker replied that it would not prohibit a 5th TIF District, but could restrict a 6th TIF District.
Straight stated that to create a TIF base in 2024, the district would have to be created by
September 30, 2024. The current value would be just for the land value.
Erpenbach asked when the current TIF District No. 3 expires.
Straight replies 2026, but it could be extended for three years or a one-year extension for
housing.
Donald Boon stated that Boon Subdivision was built on a TIF.
Quicker stated that the pulling out of 16 acres to create a TIF District would have no effect on
the rest of TIF District No. 3 as the new TIF District would be an overlay and only the new
growth would go to the new TIF District.
Council Member Clough asked about the timeline for a memorandum of understanding.
Wolf stated we have time-end of Summer 2023
Mayor Murphy called for appearances.
Carter Krueger asked if the whole development was north of Lucille Lane, it is all residential, did
that change, basically he is going to be looking at this development.
Wolf stated the development is north of Lucille Lane.
Council Member Counsell stated it will have to go to the Planning Commission for rezoning to
multi-family.
Carter Krueger stated the proposed lots L5, L6 and L7 are the northside of Lucille Lane.
Corey Krueger asked if the water and sewer infrastructure could support the apartment project.
Director of Public Works Friemoth stated it should.
Donald Boon stated that it was all programmed in when his subdivision was built because of the
Highway 10 being in dire shape, the subdivision could be used to bypass Highway 10.
Corey Krueger stated so there is no problem with capacity.
Friemoth stated right.
Jerilyn St. Amand stated that she is all for development, she would like to keep building equity,
have you considered side by side condos, do you have any plans for that type of development.
Wolf stated not in our development.
Mayor Murphy stated that she has talked with the Lisenby’s, they have full knowledge of this
project and have no problem with it.
Jon Counsell asked what is going to happen, what commitments are Swiderski looking for
tonight, moving it to committee.
City Attorney Wachsmuth stated it would be referred to committee.
Jon Counsell stated that he did not ask what kind of committee, he wants to know what they
want, hoping to get an answer from them.
McElroy stated acknowledgement to move forward.
Council Member Counsell stated a lot of people want condos or duplexes do you do that kind of
work.
Wolf replied “No”.
Mayor Murphy asked if McElroy and Wolf were satisfied. They replied “Yes”.
Common Council: Motion Counsell, second Harnisch, to adjourn. All Aye.
Planning Commission: Motion Hoesly, second Vine, to adjourn. All Aye.
Economic Development Commission: Motion Marden, second Ruzic, to adjourn. All Aye.
____________________________________________
Diane L. Murphy, Mayor,
Planning Commission Chair and
Economic Development Commission Chair
_____________________________
Rex R. Roehl, City Clerk-Treasurer
Agenda
JOINT MEETING OF THE
COMMON COUNCIL,
PLANNING COMMISSION
AND ECONOMIC DEVELOPMENT COMMITTEE
COUNCIL ROOM, CITY HALL
106 W. DIVISION STREET
THURSDAY, MARCH 3, 2022
6:00 P.M.
Common Council - Call to Order
- Roll Call
Planning Commission - Call to Order
- Roll Call
- Minutes
Economic Development Commission - Call to Order
- Roll Call
- Minutes
Appearances
Presentation by S.C. Swiderski LLC representatives on a residential development in the
Boon Subdivision, City of Neillsville
Discussion and action on potential financing of street construction costs and Developers
Incentive for land purchase
Discussion and action on Memorandum of Understanding between the City of Neillsville
and S.C. Swiderski LLC
Adjournment.
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