Tourism Committee

Tourism Committee Meeting Agenda Tuesday, February 21, 2023 at 7:30 AM Conference Room Page 1. CALL TO ORDER 2. ROLL CALL 3. ADOPTION OF AGENDA 4. APPROVAL OF MINUTES a. Minutes from: 2-4 Tourism Committee - 17 Nov 2022 5. ROOM TAX REPORT a. 4Q22 Room Tax Collections 5-6 Memo: 4Q22 Room Tax Collections 6. REVIEW OF FUNDING REQUESTS a. Chamber of Commerce Tourism Funding Request - Hometown Holiday 7 - 10 Memo: Tourism Funding Request - Hometown Holiday b. Chamber of Commerce Tourism Funding Request - Cabin Fever 11 - 14 Memo: Chamber of Commerce Tourism Funding Request - Cabin Fever c. City of New Richmond Tourism Fund Request - Utilities for Athletic Facilities 15 - 21 Tourism Fund Request - Utilities for Athletic Facilities d. Heritage Center Tourism Funding Request - Hillside Series 22 - 24 Memo: Tourism Funding Request - Hillside Series 7. ACTION ON FUNDING REQUESTS 8. COMMUNICATION AND MISCELLANEOUS 9. ADJOURNMENT  Tourism Committee Meeting Minutes 9:00 AM - Thursday, November 17, 2022 Council Chambers The Tourism Committee of the City of New Richmond was called to order on Thursday, November 17, 2022, at 9:00 AM, in the Council Chambers, with the following members present: PRESENT: Brian Meyer, Pete Vrieze, Dawn Jacobson, Timothy Sass ABSENT: Kim Dimick OTHERS Michelle Scanlan, Rae Ann Ailts, Lexi Derrick PRESENT: CALL TO ORDER ROLL CALL ADOPTION OF AGENDA Brian Meyer made a motion to adopt the Agenda. Timothy Sass seconded the motion. Carried unanimously. APPROVAL OF MINUTES Brian Meyer made a motion to approve the Minutes from August 23, 2022. Dawn Jacobson seconded the motion. Carried unanimously. ROOM TAX REPORT 3Q22 ROOM TAX COLLECTIONS Lexi Derrick explained that the Tourism Committee had the following funds available to allocate for third quarter 2022: Room Tax Collected $57,439.72 70% of Collections $40,207.10 Carry Forward Funds $31,589.20 Total Funds Available $71,796.30 TOURISM FUNDING APPLICATION REVIEW NEW RICHMOND AREA CHAMBER OF COMMERCE FUNDING REQUEST - PARK ART FAIR Tourism Committee Meeting November 17, 2022 Michelle Scanlan presented the application for Tourism Funding from the New Richmond Area Chamber of Commerce for the 2022 Park Art Fair. There was discussion regarding attendance and the introduction of the Trolley. NEW RICHMOND AREA CHAMBER OF COMMERCE FUNDING REQUEST - FUN FEST Michelle Scanlan presented the application for Tourism Funding from the New Richmond Area Chamber of Commerce for the 2022 Fun Fest. There was discussion regarding electrical improvements, garbage and the ice trailer. 45TH PARALLEL FUNDING REQUEST - CHARLIE BERENS Michelle Scanlan presented the application for Tourism Funding from 45th Parallel for the Charlie Berens show. There was discussion regarding ticketing, sound improvements and entertainment expenses. HALOS OF THE ST CROIX VALLEY FUNDING REQUEST - 12TH ANNUAL HALOS MEMORIAL WALK Michelle Scanlan presented the application for Tourism Funding from the Halos of the St Croix Valley for the 12th Annual Halos Memorial Walk. There was discussion regarding attendance numbers and the request details. A & B BARS, LLC (DBA WILD BADGER) FUNDING REQUEST - FALL FEST Michelle Scanlan presented the application for Tourism Funding from the A & B Bars, LLC (dba Wild Badger) for the 2022 Fall Fest. There was discussion regarding Bean Bag Tournament, Strudle Truck and the ice trailer. TOURISM FUNDING ACTION There was significant discussion regarding the precedent that would be set by funding a ticketed event and establishing a cap on Featured Entertainment. The idea of caps or changes to the Qualified Expenses will be brought back to the 4Q22 meeting. Dawn Jacobson made a motion to recommend funding for 3Q22 Tourism to Council as: NRACC Park Art Fair: $4216.12 NRACC Fun Fest: $32,950.89 45th Parallel - Charlie Berens Show: $7,184.00 Halos of St. Croix Valley - 12th Annual Memorial Walk: $3171.00 A&B Bars (dba Wild Badger) - Fall Fest: $10,658.70 Carry Forward to 4Q22: $13,615.59 Timothy Sass seconded the motion. Carried unanimously. COMMUNICATION AND MISCELLANEOUS ADJOURNMENT Tourism Committee Meeting November 17, 2022 Dawn Jacobson made a motion to adjourn at 10:05am. Brian Meyer seconded the motion. Carried unanimously. Tourism Committee Meeting November 17, 2022  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 21 Feb 2023 Subject: 4Q22 Room Tax Collections BACKGROUND INFORMATION: Room tax collections through December 31, 2022 total $39,852 which is a $5,423 or 15.8% increase from prior year. No room tax has been collected from Ti Voglio Bene for fourth quarter yet; however since 2019 they have averaged $165.40 in fourth quarter room tax collection. The table below illustrates tax collection for fourth quarter over the last four years.  FINANCIAL IMPACT: The Tourism Committee has the following funds available to allocate for fourth quarter 2022: Room Tax Collected $39,852.12 70% of Collections $27,896.48 Carry Forward Funds $15,240.85 Total Funds Available $43,137.34 Page 2 of 2  MEMO Prepared for: Tourism Committee Staff Contact: Michelle Scanlan Meeting: Tourism Committee - 21 Feb 2023 Subject: Chamber of Commerce Tourism Funding Request - Hometown Holiday BACKGROUND INFORMATION: The Chamber of Commerce submitted an application for Tourism Funding to fund Hometown Holiday 2022. There are expenses that fall within the qualified expenses. An application is attached. FINANCIAL IMPACT: $6276.37 Funding Request RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: 4Q22 Tourism Funding Request _Hometown Holiday Page 2 of 4 Page 3 of 4 Page 4 of 4  MEMO Prepared for: Tourism Committee Staff Contact: Michelle Scanlan Meeting: Tourism Committee - 21 Feb 2023 Subject: Chamber of Commerce Tourism Funding Request - Cabin Fever BACKGROUND INFORMATION: The Chamber of Commerce has submitted an application for Tourism Funding to off set the expenses incurred by the 2022 Cabin Fever. An application and explanation of expenses are attached. RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: 4Q22 Tourism Funding Request _Cabin Fever (2) Page 2 of 4 Page 3 of 4 Cabin Fever 2022 Budget Tourism Fuding Request All Other Budget Expenses Event Costs Prizes $300.00 Catering $5,450.00 Marketing/Advertising Print Signs $647.81 Posters $63.82 Total Event Budget $6,461.63 Total Tourism Fund Request $711.63 Page 4 of 4  MEMO Prepared for: Tourism Committee Staff Contact: Michelle Scanlan Meeting: Tourism Committee - 21 Feb 2023 Subject: City of New Richmond Tourism Fund Request - Utilities for Athletic Facilities BACKGROUND INFORMATION: The City of New Richmond submitted applications for Tourism Funding to assist with utility expenses for the 2021 athletic seasons. These are expenses that fall within the qualified expenses and have been approved in previous years. Applications are attached for review. FINANCIAL IMPACT: $15,000.00 requested for the Sports Center $676.32 requested for Citizens Field $2,910.94 requested for Hatfield Park RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: Tourism Funding Request _ 2022 Sports Center Utilities Tourism Funding Request _ 2022 Citizens Field Utilities Tourism Funding Request _ 2022 Hatfield Utilities Page 2 of 7 Page 3 of 7 Page 4 of 7 Page 5 of 7 Page 6 of 7 Page 7 of 7  MEMO Prepared for: Tourism Committee Staff Contact: Michelle Scanlan Meeting: Tourism Committee - 21 Feb 2023 Subject: Heritage Center Tourism Funding Request - Hillside Series BACKGROUND INFORMATION: The Heritage Center has submitted an application for Tourism Funding to off set some of the expenses incurred during their annual Hillside Music Series. This is an expense that falls within approved reimbursable expenses. An application is attached. FINANCIAL IMPACT: $3750 Funding Request RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future condsideration. ATTACHMENTS: 4Q22 Tourism Funding Request _Heritage Center (3) Page 2 of 3  PROJECT BUDGET Project funding request:$ 1 3,750 _, ___ s Total project cost: 7,750 ___ �I· Please attach a copy the budget. Will applicant receive any additional funds (grants, donations, event fee, etc.)? If yes, please outline the sources and timing of additional funds to be received. Through sponsorships, just over $4,000 was raised. Did this project require city resources (road closure, security, city permits, etc.)? If so, please list city resources required. Name and address of person responsible for accounting for the funds, if different than the applicant: Sheri Soderquist, Treasurer, Board ofD irect ors Please indicate individual responsible for providing feedback/ respond to questions, if different than applicant: _ _ � - _ _ _ _ - -· - -,--x_ _ _ _ - - - ---------------------------- l� eve rlyPei1s on E ec D irec t or Name: B Contact Info: linfo@nrheritagecenter.org I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices and receipts that go along with the funding request must be turned in to the City of New Richmond within 30 days of the award of funds to claim the monies. ee eirso Applicant's Name: �IB _ _v _ 1 _·IyP_ _ _ _ _n_____________ _______________� _ Signature (REQUIRED): I..W I Date: ..... z--1,_1 _________, Email address: info@n.rherit agecenter.org Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: mscanlan@newrichmondwi.gov Fax: 715-246-7129 Application Adopted August 23, 2022 Page I 3 Page 3 of 3