Tourism Committee
Regular MeetingNew Richmond, WI · November 29, 2023
Agenda
Tourism Committee Meeting
Agenda
Wednesday, November 29, 2023 at 7:30
AM
Council Chambers
Page
1. CALL TO ORDER
2. ROLL CALL
3. ADOPTION OF AGENDA
4. APPROVAL OF MINUTES
a. Minutes from date 2-4
Tourism Committee - 15 Aug 2023
5. ROOM TAX REPORT
a. 3Q23 Room Tax Collections 5-6
Memo: 3Q23 Room Tax Collections
6. NEW BUSINESS
a. New Richmond Area Chamber of Commerce Funding Request - Fun Fest 7 - 12
Memo: Tourism Funding Request - New Richmond Chamber Fun Fest
b. Halos of the St. Croix Valley Funding Request - 13th Annual Memorial 13 - 16
Walk/Run
Memo: Tourism Funding Request - Halos of the St. Croix Valley 13th Annual
Memorial Walk/Run
c. Heritage Center Tourism Funding Request - Hillside Series 17 - 19
Memo: Tourism Funding Request - Hillside Series
d. November Tourism Marketing Seminar Recap 20
Memo: November Tourism Marketing Seminar Recap
e. Tourism Marketing Logo 21 - 22
Memo: Tourism Marketing Logo
f. Downtown Speaker System 23
Memo: Downtown Speaker System
7. COMMUNICATION AND MISCELLANEOUS
8. ADJOURNMENT
Tourism Committee Meeting
Minutes
7:30 AM - Tuesday, August 15, 2023
Council Chambers
The Tourism Committee of the City of New Richmond was called to order on Tuesday, August 15,
2023, at 7:30 AM, in the Council Chambers, with the following members present:
PRESENT: Kim Dimick, Brian Meyer, Pete Vrieze, Dawn Jacobson, Timothy Sass
ABSENT:
OTHERS
Michelle Scanlan, Lexi Derrick
PRESENT:
CALL TO ORDER
ROLL CALL
ADOPTION OF AGENDA
Timothy Sass made a motion to adopt the Agenda. Brian Meyer seconded the motion. Carried
unanimously.
APPROVAL OF MINUTES
MINUTES FROM:
Dawn Jacobson made a motion to approve the Minutes from July 27, 2023. Timothy Sass seconded
the motion. Carried unanimously.
ROOM TAX REPORT
2Q23 ROOM TAX COLLECTIONS
Lexi Derrick explained that the Tourism Committee had the following funds available to allocate for
second quarter 2023:
Room Tax Collected $45,908.20
70% of Collections $32,135.74
Carry Forward Funds $15,856.16
Total Funds Available $47,991.90
REVIEW OF FUNDING REQUESTS
Tourism Committee Meeting August 15, 2023
NEW RICHMOND AREA CHAMBER OF COMMERCE FUNDING REQUEST - PARK ART FAIR
Lexi Derrick presented the application for Tourism Funding from the New Richmond Chamber of
Commerce for the 2023 Park Art Fair. Discussion took place on how the event compared to last year
in regards to attendance, new vendors and what forms of advertising they used. Hana Peterson was
present from the Chamber for questions. The expenses that were considered for reimbursement
include: Entertainment, Trolley Services, Port-a-Potties, Garbage, Water, and Marketing.
ACTION OF FUNDING REQUESTS
Brian Meyer made a motion to recommend funding for 2Q23 Tourism to Council as:
NRACC - Park Art Fair: $6,064.07 Timothy Sass seconded the motion. Carried unanimously.
NEW BUSINESS
STAFF REIMBURSEMENT FOR UPDATING TRAVEL WISCONSIN
Lexi Derrick and Michelle Scanlan went over the number of postings that would need to be
researched and updated to the Travel Wisconsin website for New Richmond to be up-to-date. Staff
will track their time within the payroll system and then bring back the reimbursement request at a
further date. The committee was sent a list of all the postings still needing to be updated and for any
input if there was any missing.
Timothy Sass made a motion made a motion to approve up to $1,500 in 2023 for staff reimbursement
for researching and updating New Richmond postings to the Travel Wisconsin website. Dawn
Jacobson seconded the motion. Carried unanimously.
BRANDING AND QR CODE BID
Lexi Derrick and Michelle Scanlan recently met with Serena Wildt, with Minuteman Press, where they
reviewed that the Tourism Committee would like to create a brand for visiting the City of New
Richmond. Since that meeting, Serena was able to provide the committee with a quote of $500 for
design services.
Dawn Jacobson made a motion made a motion to approve the bid for design services of $500. Brian
Meyer seconded the motion. Carried unanimously.
MARKETING RESOURCES
Michelle Scanlan advised that she has reached out to multiple marketing specialists to see if they or
someone they know would be a resource to bring in and present to the public on unique, tactical ways
to market an event. Dawn Jacobson mentioned it would be beneficial if the representative could
provide feedback in regards to how groups can track their advertisement to see who it is all reaching.
Staff will bring back a recommendation for a Specialist to the next work session meeting with the
intent of having the information meeting for the public later this fall. No action needed.
COMMUNICATION AND MISCELLANEOUS
Tourism Committee Meeting August 15, 2023
The Tourism Committee agreed to have a work session on September 26th to review designs from
Minuteman Press and the recommended Marketing Representative.
ADJOURNMENT
Timothy Sass made a motion to adjourn at 8:24am. Dawn Jacobson seconded the motion. Carried
unanimously.
Tourism Committee Meeting August 15, 2023
MEMO
Prepared for: Tourism Committee
Staff Contact: Lexi Derrick, Michelle Scanlan
Meeting: Tourism Committee - 29 Nov 2023
Subject: 3Q23 Room Tax Collections
BACKGROUND INFORMATION:
Room tax collections through September 30, 2023 total $56,834.45 which is a $604 or 1% decrease
from prior year. The table below illustrates tax collection for third quarter over the last five years.
FINANCIAL IMPACT:
The Tourism Committee has the following funds available to allocate for third quarter 2023:
Room Tax Collected $56,834.45
70% of Collections $39,784.12
Carry Forward Funds $41,927.83
Total Funds Available $81,711.95
Page 2 of 2
MEMO
Prepared for: Tourism Committee
Staff Contact: Lexi Derrick, Michelle Scanlan
Meeting: Tourism Committee - 14 Nov 2023
Subject: New Richmond Area Chamber of Commerce Funding Request - Fun Fest
BACKGROUND INFORMATION:
New Richmond Area Chamber of Commerce submitted an application for Tourism Funding to support
their Fun Fest 2023. Fun Fest is an annual community celebration that brings people to New
Richmond over four days. The festival includes a carnival, food booths, beer tent, parade, and more.
A full application is attached.
FINANCIAL IMPACT:
The Funding Request is for $35,363.25. Most of the expenses fall within qualified expenses besides
the fence. Funding requests were submitted for City Street, Alcohol, Sound and Bartending Permits
which have previously not been a request presented to the committee, this will be outlined during the
meeting.
RECOMMENDATION:
After reviewing this application, the Tourism Committee can move:
Approve: Approve all or a portion of the requested funds for qualified expenses.
Deny: Deny all or a portion of the requested funds for qualified expenses.
Table: Table the application until a future meeting with a request for future consideration.
ATTACHMENTS:
Application
‘,T‘_
CITY OF NEW RICHMOND
THE CITY BEAUTIFUL
Tourism Promotion and Development Funding Request Process
Obiective
Since 1996, the City of New Richmond has collected a lodging tax under Wisconsin State Statute
66.0615. Lodging tax receipts are used to stimulate, promote, advertise, develop and publicize tourism
and development of the City and hotel and business community. The Tourism Committee is responsible
to develop, review and provide funding recommendations to the City Council which are related to
tourism promotion and development.
n: ucu r um
Tourism Funding is a reimbursement grant. The Tourism Committee will review applications according
to the below calendar and then make funding recommendations to the City Council. The Tourism
Committee makes every attempt to stick to the below calendar, but availability of funds may adjust
disbursement. Contact City Staff with questions regarding the timing of a specific request.
The 2022 Funding Schedule Meetings are as follow 5:
0 1Q23: Events that took place in the First Quarter (Jan, Feb, Mar) are due May 15‘,2023.
0 ZQZ3: Events that took place in the Second Quarter (Apr, May, June) are due August 15‘,2023.
0 3023: Events that took place in the Third Quarter (July, Aug, Sept) are due November 15‘,2023
0 4QZ3: Events that took place in the Fourth Quarter (Oct, Nov, Dec) are due February 15‘,2024.
**You can check the City website for meeting dates, applicant is encouraged to attend meeting. **
Quali?ed Exgenses
The following are marketing expenses that the Tourism Committee will consider for reimbursement.
Marketing outside St. Croix County Trade show booth space and materials
Newspaper Advertising (printed) Advertising and promotion materials
Television/Radio/ Social Media distributed within St. Croix County
Advertising 0 Signage and Banners at an Event Site
0 Billboards Parade Entries
Literature and other printed materials Expenses involved in obtaining live,
distributed at outside-related events remote television/radio broadcasts
0 Direct mail pieces
The following are operational expenses that the Tourism Committee will consider for reimbursement.
0 Facility Enhancements/Beautification o Tents/Temporary Structures
Porta Potties @ an Event 0 Utility Charges related to event
Featured Entertainment
Completed applications go to City of New Richmond, Attn: Tourism Committee, 156 E 15‘Street, New
Richmond, WI 54017 or email to Iuerm u: newrvnnmunnw uv
Application Adopted August 23, 2022 Page
Page 2 of 6
3:1.
CITY os NEW RICHMOND
Tl-IE CiTY BEAUTIFUL
Tourism Promotion and Development Funding Request Application
Please provide the following information to assist the Tourism Committee in understanding
how the event/project promoted and/ordeveloped tourism within the City and hotel and
business community.
Name of Applicant & Organization: New Richmond Chamber of Commerce
Federal ID Number: 39—1130473
Tax Status of Applicant (Corporation, Non-Profit, Governmental body, etc.) 501c6
Mailing Address: 245 S Knowles Avenue
Telephone (Cell): 715-563-3923 (Work): 715-246-2900
Email Address(es): director@newrichmondchamber.com
DESCRIPTION OF THE FUNDING REQUEST
Describe in detail the event/project (attach additional sheets if necessary):
Fun Fest. Annual community celebration that brings up to 10,000 people to New Richmond
over four days. The festival includes a carnival, food booths, beer tent, parade, and more.
How did the project promote tourism in New Richmond?
It has a long history and is well known in the region as one of the biggest festivals in the
area. We market the event throughout the county and into Polk and Pierce counties, along
with the eastern suburbs of Minnesota.
What market did the project target and why? Provide number of attendees with
supporting detail.
We use print media, radio, signage, posters and chamber platforms like e-news and
Facebook/Instagram. Carnival set a record for attendance/salesthis year. We estimate 2,500
attendees per day, using the carnival numbers, ATM activity, beer sales and food booth sales
to gauge success of the event.
How was the event advertised or promoted?
Facebook, Instagram, Chamber e-news, signage throughout the county, newspaper
advertising, shopper advertising,posters, radio, and word of mouth.
Application Adopted August 23, 2022 Page |
Page 3 of 6
PROJECT BUDGET
Project funding request: $35,363.25
Total project cost: $52,705.56 . Please attach a copy the budget.
Will applicant receive any additional funds (grants, donations, event fee, etc.)? If yes,
please outline the sources and timing of additional funds to be received. Free admission.
No donations. No grants. Sponsors sought and dollars received after the event, totaling
approximately $6,250.00
Did this project require city resources (road closure, security, city permits, etc.)? If so, please list
city resources required.
Yes, police, utilities and city parks department. Road closures, utility activation,
city permits
including parade, street use permits, use of amplification devices. Police presence at beer tent
and parade.
Name and address of person responsible for accounting for the funds, if different than the applicant
Rob Kreibich, Executive Director of the NR Chamber
Please indicate individual responsible for providing feedback/respond to questions, if different than
applicant:
Na me: Rob Kreibich
Contact Info: director@newrichmondchabmer.com
I declare that I have read the above application and that it is a true, correct and complete statement of
the intended use of the requested funds. I understand all invoices and receipts that go along with the
funding request must be turned in to the City of New Richmond within 30 days of the award of funds
to claim the monies.
Applicant“: Namrr
Signature (REQUIRED):Email address: Date: 10/9/23
di1'ect0r@newrichmondchambelacom
Submit application to: Mail: City of New Richmond
Attn: Tourism Committee
New Richmond, WI 54017
|derrick@newri chmondwigov
Application Adopted August 23, 2022 Page |
Page 4 of 6
un est 2023 udget
Tourism Fud Request
All Other Budget Expenses
Bud et Revenue
Te|evision/Radio/ Socia Media Advertising
O'Rourke Media INV 33291 ($300 00)
Facebook $94.45)
Bi Iboards
Billboards INV 3567 ($750.00)
Direct Mai
Print Direct Mail INV 70276 ($467.28)
Advertising and promotion materials distributed within St. Croix Coul
O'Rourke Media INV 33291 ($300.00)
Signage and Banners at an Event Site
Posters & Signage ($654.09)
Faci ity Enhancementsl Beautification
Fence |NV181’| ($5,820.00)
Porta Potties @ Event
Porta Potties ($4,011.76)
Featured Entertainment
Parade Sound ($350.00)
Osceola HS Band Parade ($500.00)
Somerset HS Band Parade ($500.00)
Stone Daisy 7/14 24 Seven Events & Marketin u 2,500.00)
Junk FM 7/13 g
INV DO2311713 $3,000.00)
roy Lync ($3,000.00)
Daytime Music Kar Jackers $500.00)
Sound Audio Adrenaiine Sound ($2,944.47)
Bean Bag Rental ($350.00)
Tents and Temporary Structures
($6,489.01)
Page 5 of 6
Food Court Tent & Tables INV 2023184 ($2,750.00)
Uti ity Charges Re ated to Event
Ice IPM/7181230137 ($1,122.80)
Electrical Set Up ($325.00)
City Utility ($92.90)
City Utilty ($371.01)
City Street & Alcohol Permits
City Sound Pe mit
City Bartending Permits
Garbage INV 8299
Garbage (In Kind)
$9 NV ($475.00)
Hockey team Clean Up
Garbage Clean Up
Garbage Liners/Stantions
Lanters
Other
Beer ($8,828.63)
($1,320.05)
Beverage Sales $32 ,050.00
Security ($700.00)
Parade Volunteers ($500.00)
Ambasador Lunch/Set Up ($136.77)
Parade Stage Flat Bed (In Kind) $0.00
UTV Rental (In Kind) $0.00
Homeowners Hotel (S 184.06)
Event Insurance ($979.00)
spun sorshi
C-
$6,250.00
Registration Fees 2,500.00
Total Event Expense ($52,705.56)
Event Gross Revenue $40,800.00
Net Profit ($11,905.55)
Total Tourism Fund Request (s3s.3a3.25)
Page 6 of 6
MEMO
Prepared for: Tourism Committee
Staff Contact: Lexi Derrick, Michelle Scanlan
Meeting: Tourism Committee - 14 Nov 2023
Subject: Halos of the St. Croix Valley Funding Request - 13th Annual Memorial Walk/Run
BACKGROUND INFORMATION:
Holos St. Croix Valley submitted an application for Tourism Funding to support their 13th Annual
Memorial Walk/Run. Halos hosts this annual event to raise funds to support their mission of helping
families who lose a child from miscarriage through age 20 in Wisconsin and Minnesota. A full
application is attached.
FINANCIAL IMPACT:
The Funding Request is for $2,585.16. All of the expenses fall within the qualified expenses, those
will be outlined during the meeting.
RECOMMENDATION:
After reviewing this application, the Tourism Committee can move:
Approve: Approve all or a portion of the requested funds for qualified expenses.
Deny: Deny all or a portion of the requested funds for qualified expenses.
Table: Table the application until a future meeting with a request for future consideration.
ATTACHMENTS:
Halos - Tourism Funding Request
Tourism Promotion and Development Funding Request Process
Objective
Since 1996, the City of New Richmond has collected a lodging tax under Wisconsin State Statute
66.0615. Lodging tax receipts are used to stimulate, promote, advertise, develop and publicize tourism
and development of the City and hotel and business community. The Tourism Committee is responsible
to develop, review and provide funding recommendations to the City Council which are related to
tourism promotion and development.
Funding Request Process
Tourism Funding is a reimbursement grant. The Tourism Committee will review applications according
to the below calendar and then make funding recommendations to the City Council. The Tourism
Committee makes every attempt to stick to the below calendar, but availability of funds may adjust
disbursement. Contact City Staff with questions regarding the timing of a specific request.
The 2022 Funding Schedule Meetings are as follows:
1Q23: Events that took place in the First Quarter (Jan, Feb, Mar) are due May 1st, 2023.
2Q23: Events that took place in the Second Quarter (Apr, May, June) are due August 1st, 2023.
3Q23: Events that took place in the Third Quarter (July, Aug, Sept) are due November 1st, 2023.
4Q23: Events that took place in the Fourth Quarter (Oct, Nov, Dec) are due February 1st, 2024.
**You can check the City website for meeting dates, applicant is encouraged to attend meeting.**
Qualified Expenses
The following are marketing expenses that the Tourism Committee will consider for reimbursement.
Marketing outside St. Croix County Trade show booth space and materials
Newspaper Advertising (printed) Advertising and promotion materials
Television/Radio/ Social Media distributed within St. Croix County
Advertising Signage and Banners at an Event Site
Billboards Parade Entries
Literature and other printed materials Expenses involved in obtaining live,
distributed at outside-related events remote television/radio broadcasts
Direct mail pieces
The following are operational expenses that the Tourism Committee will consider for reimbursement.
Facility Enhancements/Beautification Tents/Temporary Structures
Porta Potties @ an Event Utility Charges related to event
Featured Entertainment
Completed applications go to City of New Richmond, Attn: Tourism Committee, 156 E 1st Street, New
Richmond, WI 54017 or email to lderrick@newrichmondwi.gov.
ApplicationPage 2 of 4
Adopted August 23, 2022 Page | 1
Tourism Promotion and Development Funding Request Application
Please provide the following information to assist the Tourism Committee in understanding
how the event/project promoted and/or developed tourism within the City and hotel and
business community.
Name of Applicant & Organization: Jamie Jacobs, Halos of the St. Croix Valley
Federal ID Number: 46-4220801
Tax Status of Applicant (Corporation, Non-Profit, Governmental body, etc.) Non-Profit
Mailing Address: 207 S. Knowles Ave. New Richmond, WI 54017
Telephone (Cell): 866-411-4256 (Work): 866-411-4256
Email Address(es): halosofthestcroixvalley@gmail.com
DESCRIPTION OF THE FUNDING REQUEST
Describe in detail the event/project (attach additional sheets if necessary):
Halos 13th Annual Memorial Walk/Run and Family Fun Day was held on August 5th,2023 at Mary Park
in New Richmond. This is our largest annual fundraiser, funds raised go towards our mission of helping
families who lose a child from miscarriage through age 20 in Wisconsin and Minnesota.
How did the project promote tourism in New Richmond?
We had 2,004 people register to walk and run at the event. We would estimate a couple hundred others
just came to support friends and family walking, shop from the vendors, purchase from food
trucks, attend the raffle, attend the kids carnival, etc. Most of the people attending live outside of
New Richmond and came to town specifically for our event.
What market did the project target and why? Provide number of attendees with supporting
detail.
We had a good mix of attendees, most were childloss families themselves with their other children and
relatives that wanted to support them. Some were community members just seeing what was going on.
How was the event advertised or promoted?
We advertised on our social media, local social media pages in the community and surrounding communities
as well as we posted flyers all over within about 60 miles of New Richmond as volunteers could take them
places to hang up them up.
ApplicationPage 3 of 4
Adopted August 23, 2022 Page | 2
PROJECT BUDGET
Project funding request: $ 2,585.16
Total project cost: $ 29,499.59 . Please attach a copy the budget.
Will applicant receive any additional funds (grants, donations, event fee, etc.)? If yes, please
outline the sources and timing of additional funds to be received.
We did receive donations. We had a participation fee for walkers and runners, but not an event fee.
We receieved sponsorships from local buisnesses as well. We raised $166,925.25 after expenses.
Everything receieved was received on or before August 5th, 2023.
Did this project require city resources (road closure, security, city permits, etc.)? If so, please list city
resources required.
We did shut down a few roads with city barricades, so some of the city workers dropped them the day
before the event at the correct intersections. We also had a couple of officers come and help with
traffic control.
Name and address of person responsible for accounting for the funds, if different than the applicant:
N/A
Please indicate individual responsible for providing feedback/ respond to questions, if different than
applicant:
Name: N/A
Contact Info: N/A
I declare that I have read the above application and that it is a true, correct and complete statement of
the intended use of the requested funds. I understand all invoices and receipts that go along with the
funding request must be turned in to the City of New Richmond within 30 days of the award of funds to
claim the monies.
Applicant’s Name: Jamie Jacobs
Signature (REQUIRED): Date: 10/26/2023
Email address: halosofthestcroixvalley@gmail.com
Submit application to: Mail: City of New Richmond
Attn: Tourism Committee
156 E 1st Street
New Richmond, WI 54017
Email: lderrick@newrichmondwi.gov
ApplicationPage 4 of 4
Adopted August 23, 2022 Page | 3
MEMO
Prepared for: Tourism Committee
Staff Contact: Lexi Derrick, Michelle Scanlan
Meeting: Tourism Committee - 14 Nov 2023
Subject: Heritage Center Tourism Funding Request - Hillside Series
BACKGROUND INFORMATION:
The Heritage Center has submitted an application for Tourism Funding to off set some of the
expenses incurred during their annual Hillside Music Series. This is an expense that falls within
approved reimbursable expenses. An application is attached.
FINANCIAL IMPACT:
$4,000 Funding Request
RECOMMENDATION:
After reviewing this application, the Tourism Committee can move:
Approve: Approve all or a portion of the requested funds for qualified expenses.
Deny: Deny all or a portion of the requested funds for qualified expenses.
Table: Table the application until a future meeting with a request for future condsideration.
ATTACHMENTS:
Tourism Funding Request _Heritage Center
'==
�
CITY OF NEW RICHMOND
THE CITY BEAUTIFUL
Tourism Promotion and Development Funding Request Application
Please provide the following information to assist the Tourism Committee in understanding
how the event/project promoted and/or developed tourism within the City and hotel and
business community.
Name of Applicant & Organization: ....N_ eI _w_R_1_·c _hm_o _nd _H_er_i _ta_g _e C_ e_ nt
_ e_ 1_· _________________....,
Federal ID Number: �1 39_ -_1 _4 3_ 1_ 6 _6 __
4 _____�
Tax Status of Applicant (Corporation, Non-Profit, Governmental body, etc.) !N on-Profit
Mailing Address: Ii 100 Heritage Dr
:=:==================::::;---;:::::::=========================:
Telephone (Cell): 171 5 -80 8 -40 62 !(work): 1715-2 4 6-3 267
--;====================-----===============�
Email Address(es): linfo@heritagecenter.org
DESCRIPTION OF THE FUNDING REQUEST
Describe in detail the event/project (attach additional sheets if necessary):
The Hillside Live Music Series Wednesday July -August celebrated it’s 20th Season! It is a free event, paid with
Sponsorships and room tax dollars.
How did the project promote tourism in New Richmond?
With exceptional music talent with 750-1500 people attending each week. Many of the groups have regional followings and
they attract people from around Western WI and the Twin Cities. It makes NR a destination to come for a dinner out and then
catch a free concert. Additionally it exposes people to the Heritage Center for future visits and events.
What market did the project target and why? Provide number of attendees with supporting
detail.
(see above)
How was the event advertised or promoted?
Cable news, newspaper, posters, Chamber of Commerce, Facebook, website, WI Historical Societies.
Page I 2
Page 2 of 3
PROJECT BUDGET
Project funding request:$ 1 4,000 _,
s
Total project cost: 10,750
___
_ _
�I·
Please attach a copy the budget.
Will applicant receive any additional funds (grants, donations, event fee, etc.)? If yes, please
outline the sources and timing of additional funds to be received.
Through sponsorships, just over $5,000 was raised.
Did this project require city resources (road closure, security, city permits, etc.)? If so, please list city
resources required.
Name and address of person responsible for accounting for the funds, if different than the applicant:
Sheri Soderquist, Treasurer, Board ofD irect ors
Please indicate individual responsible for providing feedback/ respond to questions, if different than
applicant: _ _ �
- _ _ _ _ - -· - -,--x_ _ _ _ - - - ----------------------------
l� eve rlyPei1s on E ec D irec t or
Name: B
Contact Info: linfo@nrheritagecenter.org
I declare that I have read the above application and that it is a true, correct and complete statement of
the intended use of the requested funds. I understand all invoices and receipts that go along with the
funding request must be turned in to the City of New Richmond within 30 days of the award of funds to
claim the monies.
ee eirso
Applicant's Name: �IB _ _v _ 1 _·IyP_ _ _ _ _n_____________ _______________�
_
Signature (REQUIRED): I..W I Date: 1 ___
__ ___,
Email address: info@n.rherit agecenter.org
Submit application to: Mail: City of New Richmond
Attn: Tourism Committee
156 E 1st Street
New Richmond, WI 54017
Email: mscanlan@newrichmondwi.gov
Fax: 715-246-7129
Page I 3
Page 3 of 3
MEMO
Prepared for: Tourism Committee
Staff Contact: Lexi Derrick, Michelle Scanlan
Meeting: Tourism Committee - 14 Nov 2023
Subject: November Tourism Marketing Seminar Recap
BACKGROUND INFORMATION:
On November 1st the Tourism Committee welcomed Benny Anderson with Visit Eau Claire and Drew
Nussbaum from WI Dept of Tourism for a discussion on strategies to market events and recreation in
New Richmond. Approximately 20 people were in attendance and many stayed around for
networking.
RECOMMENDATION:
Staff recommend approval of funds to cover the snacks and beverages provided in the amount of
$80.16. Both speakers donated their time.
MEMO
Prepared for: Tourism Committee
Staff Contact: Lexi Derrick, Michelle Scanlan
Meeting: Tourism Committee - 14 Nov 2023
Subject: Tourism Marketing Logo
BACKGROUND INFORMATION:
At the last Tourism Committee meeting, drafts of a VISIT NR logo were shared. Feedback went back
to the designer and another set was circulated for feedback, including a voting page distributed at the
Tourism Marketing Seminar. Below are the two designs that have received the highest favorable
votes:
City Staff will move forward to get these available in formats to share for Marketing Materials.
RECOMMENDATION:
No action is needed at this time.
Page 2 of 2
MEMO
Prepared for: Tourism Committee
Staff Contact: Lexi Derrick, Michelle Scanlan
Meeting: Tourism Committee - 14 Nov 2023
Subject: Downtown Speaker System
BACKGROUND INFORMATION:
Staff would like to explore the Tourism Committee's interest in adding a speaker system to the
downtown area. The system could be used during parades, to add atmosphere for Holiday shopping,
and even share emergency notifications. Options will be shared at the meeting to gauge interest. No
action will be needed at this time.
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