Tourism Committee

Tourism Committee Meeting Agenda Thursday, February 15, 2024 at 7:30 AM Council Chambers Page 1. CALL TO ORDER 2. ROLL CALL 3. ADOPTION OF AGENDA 4. APPROVAL OF MINUTES a. Minutes from date 3-5 Tourism Committee - 29 Nov 2023 5. ROOM TAX REPORT a. 4Q23 Room Tax Collections 6-7 Memo: 4Q23 Room Tax Collections 6. FUNDING REQUESTS a. Chamber of Commerce Tourism Funding Request - Hometown Holiday 8 - 10 Memo: Chamber of Commerce Tourism Funding Request - Hometown Holiday b. City of New Richmond Tourism Fund Request - Utilities for Athletic Facilities 11 - 17 Memo: City of New Richmond Tourism Fund Request - Utilities for Athletic Facilities c. Staff Reimbursement for Updating Travel Wisconsin 18 Memo: Staff Reimbursement for Updating Travel Wisconsin d. Visit New Richmond Logo Invoice 19 Memo: Visit New Richmond Logo Invoice e. Northwood Technical College Foundation Tourism Funding Request - 20 - 22 Community Connections 2023 Memo: Northwood Technical College Foundation Tourism Funding Request - Community Connections 2023 f. New Richmond Basketball Association Inc Tourism Funding Request - 2023 23 - 25 Expenses Memo: New Richmond Basketball Association Inc Tourism Funding Request - 2023 Expenses 7. ACTION OF FUNDING REQUESTS 8. NEW BUSINESS a. 2024 Tourism Committee Application & Funding Strategy 26 - 30 Memo: 2024 Tourism Funding Request Draft Application 9. COMMUNICATION AND MISCELLANEOUS 10. ADJOURNMENT  Tourism Committee Meeting Minutes 7:30 AM - Wednesday, November 29, 2023 Council Chambers The Tourism Committee of the City of New Richmond was called to order on Wednesday, November 29, 2023, at 7:30 AM, in the Council Chambers, with the following members present: PRESENT: Brian Meyer, Pete Vrieze, Dawn Jacobson, Timothy Sass ABSENT: Kim Dimick OTHERS Rae Ann Ailts, Michelle Scanlan, Lexi Derrick PRESENT: CALL TO ORDER ROLL CALL ADOPTION OF AGENDA Dawn Jacobson made a motion to adopt the Agenda. Brian Meyer seconded the motion. Carried unanimously. APPROVAL OF MINUTES MINUTES FROM: Timothy Sass made a motion to approve the Minutes from September 26, 2023. Brian Meyer seconded the motion. Carried unanimously. ROOM TAX REPORT 3Q23 ROOM TAX COLLECTIONS Lexi Derrick explained that the Tourism Committee had the following funds available to allocate for third quarter 2023: Room Tax Collected $56,834.45 70% of Collections $39,784.12 Carry Forward Funds $41,927.83 Total Funds Available $81,711.95 REVIEW OF FUNDING REQUESTS Tourism Committee Meeting November 29, 2023 NEW RICHMOND AREA CHAMBER OF COMMERCE FUNDING REQUEST - FUN FEST Lexi Derrick presented the application for Tourism Funding from the New Richmond Chamber of Commerce for Fun Fest 2023. Discussion took place on how weather had an impact on the event this year and the fence and permits that were submitted for reimbursement. The expenses that were considered from reimbursement include: Advertisement, Entertainment, Tents, Utilities, Garbage and Port-a-Potties. HALOS OF THE ST. CROIX VALLEY FUNDING REQUEST - 13TH ANNUAL MEMORIAL WALK/RUN Lexi Derrick presented the application for the Tourism Funding from Halos of the St. Croix Valley for their 13th Annual Walk/Run. Conversation took place over how large of an event this is for Halos of the St. Croix Valley. The expenses that were considered for reimbursement include: Port-a-Potties and Tents. HERITAGE CENTER TOURISM FUNDING REQUEST - HILLSIDE SERIES Lexi Derrick presented the application for Tourism Funding from the Heritage Center for their 2023 Hillside Series. Lexi mentioned that previously the series had only lasted six weeks but this year they extended it for an additional two weeks. The expenses that were considered for reimbursement include: Entertainment and Advertisement. NOVEMBER TOURISM MARKETING SEMINAR RECAP Lexi Derrick gave a brief overview of the Marketing Seminar that occurred on November 1st. Lexi has received positive feedback from those who attended and mentioned there was interest in future seminars. On behalf of the Tourism Committee, staff is seeking Tourism Funding for expenses incurred for providing coffee and donuts during the seminar. ACTION OF FUNDING REQUESTS Dawn Jacobson made a motion to recommend funding for 3Q23 Tourism to Council as: NRACC - Fun Fest: $29,301.97 Halos of St. Croix Valley - 13th Annual Walk/Run: $2,585.16 Heritage Center - Hillside Series: $4,000 Tourism Committee - Marketing Seminar: $80.16 Brian Meyer seconded the motion. Carried unanimously. NEW BUSINESS TOURISM MARKETING LOGO Lexi Derrick and Michelle Scanlan have taken the time to gather feedback from the committee, individuals that attended the marketing seminar and staff on the logos that Serena with Minuteman Press designed. Staff presented the logo that overall received the most votes. Staff will move forward with the logo and will work with Serena to finalize it. DOWNTOWN SPEAKER SYSTEM Michelle Scanlan brought forward the idea of having a speaker system for downtown. Currently any parade downtown has to pay for an outside speaker system when hosting their event. The goal of installing a speaker system would be to eliminate those recurring reimbursement requests while also Tourism Committee Meeting November 29, 2023 providing an opportunity to enhance our downtown. The Committee has instructed staff to gather more information on this and to get quotes. COMMUNICATION AND MISCELLANEOUS ADJOURNMENT Brian Meyer made a motion to adjourn at 8:17am. Dawn Jacobson seconded the motion. Carried unanimously. Tourism Committee Meeting November 29, 2023  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 15 Feb 2024 Subject: 4Q23 Room Tax Collections BACKGROUND INFORMATION: Room tax collections from October 1, 2023 through December 31, 2023 totaled $39,015.56 which is a $837 or 2% decrease from prior year. The table below illustrates tax collection for fourth quarter over the last five years. FINANCIAL IMPACT: The Tourism Committee has the following funds available to allocate for fourth quarter 2023: Room Tax Collected $39,015.56 70% of Collections $27,310.89 Carry Forward Funds $38,995.11 Total Funds Available $66,306.00 Total room tax collected for 2023 was: $174,623.03 Page 2 of 2  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 15 Feb 2024 Subject: Chamber of Commerce Tourism Funding Request - Hometown Holiday BACKGROUND INFORMATION: The Chamber of Commerce submitted an application for Tourism Funding to fund Hometown Holiday 2023. An application is attached. FINANCIAL IMPACT: The Funding Request is for $7,251.19. RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: 2023 Hometown Holiday Reimbursement Application  CITY OF NEW RICHMOND THE CITY BEAUTIFUL Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: Mwx N/aw 4 Federal ID Number: 473 Tax Status of Applicant (Corporation, Non—Profit,Governmental bod v-ewe/1 M42‘C Mailing Address: Telephone (Cell): _ '2#9 S . K’)OwQlh»?W/ /tiw /42# (Work): 7/5/<%§»3"/22 Email Address(es): £;rV1J774/ ’LTéC“)'y\9"‘)n\d\"4/V/pA°\1x/{rOI"_ can»: l‘€// DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary) Wm Ce/Mo/2<¥z2;; H7§w‘¢Q#-/5 How did the project promote tourism in New Richmond? /i”\m4mxW4, sw _ dmlaor /\/zvhuwyum What market did the project target and why? Provide number of attendees with supporting detail />%Co. <7L€£Vz2?L/ M7I507:*1kQ7/'7\¢.<: How was the event advertised or promoted? & Application Adopted August 23, 2022 Page | Page 2 of 3  PROJECT BUDGET Project funding requ Total project cost: S . Please attach a copy the budget Will applicant receive any additional funds (grants, donations, event fee, etc.)? If yes, please outline the sources and timing of additional funds to be received. Qvvtrx//cr Did this project require city resources (road closure, security, city permits, etc.)? If so, please list city resourcesrequired. Na ?u/Zmk Nag and address of person responsible for accounti ng for the funds, if different than the applicant: a ioiirceiw (.6 INK9 ~ A/:1/u » Z“;/1/WAX Please indicate individual respunsibie for providing Cr//V $30/7 feedback/respond tn/questions,if different t han applicant: Name: Contact Info = //v?é} I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices and receipts that go along with the funding request must be turned in to the City of New Richmond within 30 days of the award of funds to claim the monies. Applicant's Name summj (REQUIRED) Signature . [éu@ Date Email address: M?v?A9113 (\‘EA1\r’7?67/1¢(é/ cam, Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 15‘Street New Richmond, WI 54017 Email: Lcife Application Adopted August 23, 2022 Page | 3 Page 3 of 3  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 15 Feb 2024 Subject: City of New Richmond Tourism Fund Request - Utilities for Athletic Facilities BACKGROUND INFORMATION: The City of New Richmond submitted applications for Tourism Funding to assist with utility expenses for the 2023 athletic seasons. These are expenses that fall within the qualified expenses and have been approved in previous years. Applications are attached for review. FINANCIAL IMPACT: $15,000.00 requested for the Sports Center $389.87 requested for Citizens Field $2,671.59 requested for Hatfield Park RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: Citizens Field Hatfield Park Sports Center Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: Erik Evenson City of New Richmond Federal ID Number: 39-60005554 Tax Status of Applicant (Corporation, Non-Profit, Governmental body, etc.) Exempt - Governmental Body Mailing Address: 156 E 1st Street, New Richmond, WI 54017 Telephone (Cell): (Work): 715.243.0439 Email Address(es): eevenson@newrichmondwi.gov DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): The City supports several events that attract visitors from around the state and region such as baseball, softball and hockey tournaments. These events are held at Citizens Field, Hatfield Park and the Sports Center. These events bring visitors to other local establishments as well (hotels, restaurants, gas stations, etc.) The events at Citizens Field include baseball games for various ages in the high school and traveling baseball club programs as well as the New Richmond Millers organization and the junior and senior Legion teams. How did the project promote tourism in New Richmond? These baseball events create a welcome place for visitors who are likely to return again the following year for similar games and tournaments. What market did the project target and why? Provide number of attendees with supporting detail. Players, parents, coaches and fans of all ages. How was the event advertised or promoted? Events are promoted on the associations' websites and social media pages. ApplicationPage 2 of 7 Adopted August 23, 2022 Page | 2  PROJECT BUDGET Project funding request: $389.87 Total project cost:$ . Please attach a copy the budget. Will applicant receive any additional funds (grants, donations, event fee, etc.)? If yes, please outline the sources and timing of additional funds to be received. The event has been partially funded through the City's portion of room tax dollars retained (30%}. The remaining funds have been levied to taxpayers as part of the general fund levy. Did this project require city resources (road closure, security, city permits, etc.)? If so, please list city resources required. Public Works staff are utilized to maintain and prepare fields. Name and address of person responsible for accounting for the funds, if different than the applicant: Please indicate individual responsible for providing feedback/ respond to questions, if different than applicant: Name: Contact Info: I declare that I have read the above application and that it is a true, correct and complete statement of funds. I understand all invoices and receipts that go along with the in to the ·ty of New Richmond within 30 days of the award of funds to claim the monies. Applicant's Name: Date: Email address: eevenson@newrichmondwi.gov Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: lderrick@newrichmondwi.gov Application Adopted August 23, 2022 Page I 3 Page 3 of 7 Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: Erik Evenson, City of New Richmond Federal ID Number: 39-60005554 Tax Status of Applicant (Corporation, Non-Profit, Governmental body, etc.) Exempt - Governmental Body Mailing Address: 156 E 1st Street, New Richmond, WI 54017 Telephone (Cell): (Work): 715.243.0439 Email Address(es): eevenson@newrichmondwi.gov DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): The City supports several events that attract visitors from around the state and region such as baseball, softball and hockey tournaments. These events are held at Citizens Field, Hatfield Park and the Sports Center. These events bring visitors to other local establishments as well (hotels, restaurants, gas stations, etc.) The events at Hatfield park include youth baseball and youth and adult softball. These events happen throughout the whole week and had multiple weekend-long tournaments, where two to to all three of the fields were used. How did the project promote tourism in New Richmond? These events create a welcome place for visitors who are likely to return again the following year for similar tournaments. What market did the project target and why? Provide number of attendees with supporting detail. Players, parents, coaches and fans of all ages. How was the event advertised or promoted? Events are promoted on the associations' websites and social media pages. ApplicationPage 4 of 7 Adopted August 23, 2022 Page | 2  PROJECT BUDGET Project funding request: $2,671.59 Total project cost: $ . Please attach a copy the budget. Will applicant receive any additional funds (grants, donations, event fee, etc.)? If yes, please outline the sources and timing of additional funds to be received. The event has been partially funded through the City's portion of room tax dollars retained (30%). The remaining funds have been levied to taxpayers as part of the general fund levy. Did this project require city resources (road closure, security, city permits, etc.)? If so, please list city resources required. Public Works staff are utilized to maintain and prepare fields. Name and address of person responsible for accounting for the funds, if different than the applicant: Please indicate individual responsible for providing feedback/ respond to questions, if different than applicant: Name: Contact Info: I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices and receipts that go along with the funding request must be turned in to the City of New Richmond within 30 days of the award of funds to claim the monies. Applicant's Name: Erik E Signature (REQUIRED): Email address: eeven n richmondwi.gov Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: lderrick@newrichmondwi.gov Application Adopted August 23, 2022 Page I 3 Page 5 of 7 Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: Erik Evenson, City of New Richmond Federal ID Number: 39-60005554 Tax Status of Applicant (Corporation, Non-Profit, Governmental body, etc.) Exempt - Governmental Body Mailing Address: 156 E 1st Street, New Richmond, WI 54017 Telephone (Cell): (Work): 715.243.0439 Email Address(es): eevenson@newrichmondwi.gov DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): The City supports several events that attract visitors from around the state and region such as baseball, softball and hockey tournaments. These events are held at Citizens Field, Hatfield Park and the Sports Center. These events bring visitors to other local establishments as well (hotels, restaurants, gas stations, etc.) The events at the Sports Center include hockey games for all age levels as well as open-skaking events. How did the project promote tourism in New Richmond? These hockey games and tournaments at the Sports Center create a welcoming place/home-away-from-home for visitors who are likely to return for future games and tournaments. What market did the project target and why? Provide number of attendees with supporting detail. Players, parents, coaches and fans of all ages. How was the event advertised or promoted? Events are promoted on the associations' websites and social media pages. ApplicationPage 6 of 7 Adopted August 23, 2022 Page | 2  PROJECT BUDGET Project funding request:$ 15,000 Total project cost: $ . Please attach a copy the budget. Will applicant receive any additional funds (grants, donations, event fee, etc.)? ff yes, please outline the sources and timing of additional funds to be received. The event has been partially funded through the City's portion of room tax dollars retained {30%). The remaining funds have been levied to taxpayers as part of the general fund levy. Did this project require city resources (road closure, security, city permits, etc.)? If so, please list city resources required. Public Works staff are utilized to maintain the exterior. Name and address of person responsible for accounting for the funds, if different than the applicant: Please indicate individual responsible for providing feedback/ respond to questions, if different than applicant: Name: Contact Info: I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices and receipts that go along with the funding request must be turned in to the City of New Richmond within 30 days of the award of funds to claim the monies. Applicant's Name: Signature {REQUIRED): Email address: eevens Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: lderrick@newrichmondwi.gov Application Adopted August 23, 2022 Page I 3 Page 7 of 7  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 15 Feb 2024 Subject: Staff Reimbursement for Updating Travel Wisconsin BACKGROUND INFORMATION: On November 29, 2023 the Tourism Committee allocated up to $1,500 in funding to help offset City staff time updating the Travel Wisconsin website for New Richmond. Staff tracked their time through the City's payroll portal and total expenses were $894.97. In addition to the 2023 reimbursement, the City is requesting an additional $2,000 in tourism funding be set aside for staff expenses associated with updating the website in 2024. FINANCIAL IMPACT: $894.79 requested for 2023 staff reimbursement $2,000 in funding be set aside for 2024 expenses RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration.  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 15 Feb 2024 Subject: Visit New Richmond Logo Invoice BACKGROUND INFORMATION: On August 15, 2023 the Tourism Committee allocated up to $500 to have Minuteman Press design a Visit New Richmond Logo. Since then Minuteman press has come up with multiple designs that have been shared with the Committee, City Staff and the public. Based on the feedback received, a final design for the Visit New Richmond has been received and will be available to the public. The invoice for Minuteman design services was $80.00. RECOMMENDATION: After reviewing the invoice, staff recommend approval of $80.00 for design services from Minuteman Press.  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 15 Feb 2024 Subject: Northwood Technical College Foundation Tourism Funding Request - Community Connections 2023 BACKGROUND INFORMATION: Northwood Technical College submitted an application to support their 2023 Community Connections event that occurred on October 17th. FINANCIAL IMPACT: $5,000 Funding Request RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: Tourism Commections Request Page 2 of 3 Page 3 of 3  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 15 Feb 2024 Subject: New Richmond Basketball Association Inc Tourism Funding Request - 2023 Expenses BACKGROUND INFORMATION: The New Richmond Basketball Association Incorporated (NRBA) submitted an application to support their 2023 Season. FINANCIAL IMPACT: $15,000 Funding Request RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: NRBA Tourism Funding Request _2023 Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: NEW RICHMOND BASKETBALL ASSOCIATION INC (NRBA) Federal ID Number: 13-4278407 Tax Status of Applicant (Corporation, Non-Profit, Governmental body, etc.) - NON-PROFIT Mailing Address: PO BOX 62 NEW RICHMOND WI 54017 Telephone (Cell): 715-495-8015 (Work): Email Address(es): NRBA@VITALSYSTEMS.BIZ DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): NRBA exists to generate enthusiasm and promote participation in the New Richmond boys and girls basketball programs. We will financially support youth basketball programs and assist the High School basketball programs as needed. It is our goal to provide a feeder program for the New Richmond basketball Programs by promoting basketball, sportsmanship and goodwill, helping to foster a sense of community and school spirit. NRBA consists of roughly 300 youth from Kindergarten (little dribblers) thru 8th Grade. We host 4 home tournaments a year plus we hosted a League Championship Tournament(LCT). We put on a 3x3 tournament and have provided numerous basketball camps and shooting sessions with college players. How did the project promote tourism in New Richmond? Tourism is promoted/prominent with all the hosting of the tournaments. These tournaments bring in individuals from outside the city for the multi-day tournaments. Our large LCT tournament brings in 32 teams from all over the Wisconsin (From Superior area, Wausa area, and LaCrosse area). As these teams travel in for these tournaments they stay in New Richmond Hotels, Eat at local restaurants, and fill up at local shopping centers - they are usually here Friday - Sunday. Families have time to travel around the city and explore all the city offerings. Our 3x3 tournament brings in players from Minnesota and all over Wisconsin. Our summer camps and shooting sessions bring in more centrally located but overs families the opportunities to explore our parks and outdoor activities while they wait for their children to complete the camps. The camps are multi-week so families are repeatedly coming back. Each of these events allows the families to experience and explore New Richmond and all of its offerings. What market did the project target and why? Provide number of attendees with supporting detail. Our Target market are the youth/kids participating in basketball between Kindergarten thru 8th grade. This target market is then widen to parents and grandparents, extended family and friends so they can come see their child, family or friend participate. Attendance varies based on each of the activity we host. ApplicationPage 2 of 3 Adopted August 23, 2022 Page | 2 The 4 home tournaments have 16 teams. Each team consists between 7-12 players - which means 7-12 families and all their friends. The Big Event was the LCT which brings in 32 teams and all their families and friends. This was hosted on 12/16/23 & 12/17/23 - we contacted the local hotels yes they indeed had seen increased bookings for this time frame. How was the event advertised or promoted? - We advertise and promote all our events through our Website, Facebook and other Social Media pages. We also partner with the New Richmond School District. Additionally we utilize the New Richmond Area Centre for promoting our program thru their website and brochures. The NRBA is member of the Great Northwest Basketball League(GNBL) which lists/publishes all our tournament hostings. As members of the GNBL all coaches have access to see where tournaments are being hosted additionally parents can access the GNBL site to track tournaments. Additionally we bring on referees for the games from outside - we have found the internal network of ref's communicate and help promote New Richmond as place to come. Project funding request: $15,000 PROJECT BUDGET Total project cost: $ 64,380 Please attach a copy the budget. Will applicant receive any additional funds (grants, donations, event fee, etc.)? If yes, please outline the sources and timing of additional funds to be received. No other Grants or donations. We do charge admissions as each event to help defray some of the cost of hosting the events. Each child does pays a minimal registration fee to begin the season. Did this project require city resources (road closure, security, city permits, etc.)? If so, please list city resources required. - No additional City Resources Name and address of person responsible for accounting for the funds, if different than the applicant: Please indicate individual responsible for providing feedback/ respond to questions, if different than applicant: Brian Scribner - 715-296-3145 and/or Justin Ritzer 612-919-0216 Name: Keith Komro - 715-495-8015 Contact Info: nrba@vitalsystems.biz I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices and receipts that go along with the funding request must be turned in to the City of New Richmond within 30 days of the award of funds to claim the monies. Applicant’s Name: Signature (REQUIRED): Date: 1/26/2024 Email address: nrba@vitalsystems.biz Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: lderrick@newrichmondwi.gov ApplicationPage 3 of 3 Adopted August 23, 2022 Page | 3  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 15 Feb 2024 Subject: 2024 Tourism Committee Application & Funding Strategy BACKGROUND INFORMATION: City staff have prepared a draft of the 2024 Tourism Funding Request Application for approval. Changes to the application are based on feedback received from the Committee at the July 27, 2023 work session. Some of the changes include:  New events may qualify for advanced funding  Important considerations that the Committee considers when reviewing applications  Youth Club/Sports reimbursement requests will only be reviewed at the 4th quarter meeting but can be submitted anytime throughout the year  Application and Criteria focus on marketing efforts  Invoices must be submitted with application Finally, staff are recommending that the Committee allocate the $20,000-$25,000 in 2023 rollover funds to help support marketing efforts for New Richmond including local attractions, restaurants and events in the area throughout the year. With Committee support, staff will work towards adding this as a yearly budgeted expense on an annual basis moving forward. RECOMMENDATION: Staff is seeking approval of the following:  2024 Draft Tourism Funding Request Application  Allocate rollover funds to support the promotion and development of New Richmond ATTACHMENTS: Tourism Funding Request _2024 draft (3) Tourism Funding Criteria_2024 draft Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: Federal ID Number: Tax Status of Applicant Corporation Non-Profit Government Other Mailing Address: Telephone: Email Address(es): Project funding request: $ Total project cost: $ Provide number of attendees with supporting detail if available: Please attach a copy the budget (this includes revenues and expenditures) Application will not be considered without this information. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: Name and address of person responsible for accounting for the funds, if different than the applicant: Please indicate individual responsible for providing feedback/ responding to questions, if different than applicant: Name: Contact Info: I declare that I have read the funding criteria on the City’s website and the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the City of New Richmond with this application in order to be considered complete and for the funding request to be considered by the Tourism Committee. Applicant’s Name: Signature (REQUIRED): Date: 2024 Tourism Application Page 2 of 5 - DRAFT Page | 1  DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): What marketing and promotion strategies did you utilize to invite attendees? (Must include samples of marketing with dates/locations of postings). What opportunities did you have to partner with other local events/businesses to cross-promote? The City of New Richmond strives to support events and opportunities that highlight our community. Did this project require City resources (road closure, law enforcement, permits, etc.)? If so, please list City resources required and let us know how we did! Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: lderrick@newrichmondwi.gov 2024 Tourism Application Page 3 of 5 - DRAFT Page | 2  Tourism Promotion and Development Funding Request Process Objective Since 1996, the City of New Richmond has collected a lodging tax under Wisconsin State Statute 66.0615. Lodging tax receipts are used to stimulate, promote, advertise, develop and publicize tourism and development of the City and hotel and business community. The Tourism Committee is responsible for developing, reviewing and providing funding recommendations to the City Council related to tourism promotion and development. Funding Request Process Tourism Funding is a reimbursement grant. The Tourism Committee reviews applications according to the below calendar and then makes funding recommendations to the City Council. The Tourism Committee makes every attempt to follow the below calendar, but availability of funds may adjust disbursement. Contact City Staff with questions regarding the timing of a specific request. Organizations looking to host a new event may qualify for some advanced funding. Please contact City Staff before filling out an application. The 2024 Funding Schedule Meetings are as follows:  1Q24: Events that took place in the First Quarter (Jan, Feb, Mar) are due May 1, 2024.  2Q24: Events that took place in the Second Quarter (Apr, May, June) are due August 1, 2024.  3Q24: Events that took place in the Third Quarter (July, Aug, Sept) are due November 1, 2024.  4Q24: Events that took place in the Fourth Quarter (Oct, Nov, Dec) are due February 1, 2025. ** Check the City website for meeting dates. Applicants are encouraged to attend the meeting.** Important Considerations The Tourism Committee considers the following criteria when reviewing applications: 1. How did you INVITE attendees from outside St. Croix County? 2. Did you incorporate the Visit New Richmond Logo (see below)? 3. Did you list your event for free on the Travel Wisconsin website? 4. What percentage of your total expenditures were spent on marketing outside St. Croix County? 5. Were there opportunities for you to partner with other local events/businesses to cross- promote? Page 4 2024 Tourism of 5Criteria - DRAFT Request Page | 1 Qualified Expenses The following are marketing expenses that the Tourism Committee will consider for reimbursement.  Marketing outside St. Croix County  Trade show booth space and materials  Newspaper Advertising (printed)  Advertising and promotion materials  Television/Radio/ Social Media distributed within St. Croix County Advertising  Signage and Banners at an Event Site  Billboards  Parade Entries  Literature and other printed materials  Expenses involved in obtaining live, distributed at outside-related events remote television/radio broadcasts  Direct mail pieces The following are operational expenses that the Tourism Committee will consider for reimbursement.  Facility Enhancements/Beautification  Tents/Temporary Structures  Porta Potties @ an Event  Utility Charges related to event  Featured Entertainment ***YOUTH CLUB AND SPORTS ASSOCIATIONS – PLEASE READ*** The Tourism Committee will only review applications submitted by local Youth Club/Sports at their 4th Quarter Meeting each year. Applications can be submitted anytime but held until the 4Q meeting. Questions can be directed to Lexi Derrick, 715.243.0404 Completed applications go to City of New Richmond, Attn: Tourism Committee, 156 E 1st Street, New Richmond, WI 54017 or email to lderrick@newrichmondwi.gov. Page 5 2024 Tourism of 5 Criteria - DRAFT Request Page | 2