Tourism Committee

Tourism Committee Meeting Agenda Thursday, October 10, 2024 at 7:30 AM Council Chambers Page 1. CALL TO ORDER 2. ROLL CALL 3. ADOPTION OF AGENDA 4. APPROVAL OF MINUTES a. Minutes from date 2-3 Tourism Committee - 11 Sep 2024 - Minutes 5. BUSINESS a. Meet River Travel Media Staff 4 Meet River Travel Media Staff b. 2025 River Travel Media Contract Review 5 2025 River Travel Media Contract Review 6. COMMUNICATION AND MISCELLANEOUS 7. ADJOURNMENT  Tourism Committee Meeting Minutes 7:30 AM - Wednesday, September 11, 2024 Conference Room The Tourism Committee of the City of New Richmond was called to order on Wednesday, September 11, 2024, at 7:30 AM, in the Conference Room, with the following members present: PRESENT: Kim Dimick, Brian Meyer, Pete Vrieze, Dawn Jacobson, Timothy Sass ABSENT: OTHERS Michelle Scanlan, Rae Ann Ailts, Lexi Derrick PRESENT: CALL TO ORDER ROLL CALL ADOPTION OF AGENDA Pete Vrieze made a motion to adopt the Agenda. Brian Meyer seconded the motion. Carried unanimously. APPROVAL OF MINUTES MINUTES FROM DATE Pete Vrieze made a motion to approve minutes from August 8, 2024. Brian Meyer seconded the motion. Carried unanimously. NEW BUSINESS RIVER TRAVEL MEDIA CONTRACT Lexi Derrick presented the Marketing Groundwork Proposal from River Travel Media that would run from October through December 2024. This contract lays down essential groundwork and provides an overview of the work that River Travel Media will do in order to prepare the marketing campaign to fully take off in the beginning of 2025. Discussion took place over what photography and videography would be conducted along with meetings that will be held during this time. This then led to the review of the Three-Year Proposal Addendum which would occur from 2025 through 2027. The committee was in favor of having a longer term contract to help drive this Tourism Committee Meeting September 11, 2024 campaign but also valued that, if needed, the contract could be broken with the only consequence being the expense of the website. All other content would be owned by the Tourism Committee. Additional conversation took place on why the Tourism Committee is the lead for this campaign, what the pros of having a website are and what will happen to the website after the three year contract. Also, to help make an informed decision, the Committee reviewed what their average carry forward funds are year over year. Pete Vrieze made a motion to recommend approval of the Marketing Groundwork Proposal (2024) and Three-Year Proposal Addendum (2025 - 2027). Brian Meyer seconded the motion. Carried unanimously. COMMUNICATION AND MISCELLANEOUS The next Tourism Committee meeting will be October 10, 2024. ADJOURNMENT Brian Meyer made a motion to adjourn at 7:59am. Timothy Sass seconded the motion. Carried unanimously. Tourism Committee Meeting September 11, 2024  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 10 Oct 2024 Subject: Meet River Travel Media Staff BACKGROUND INFORMATION: Contracts for working with River Travel Media have been approved by the Tourism Committee and City Council. At this point in time, staff would like to introduce the Committee to Amy Gabay and Brent Hanifl, the owners of River Travel Media.  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 10 Oct 2024 Subject: 2025 River Travel Media Contract Review BACKGROUND INFORMATION: At the September 11th Tourism Committee meeting, the committee reviewed River Travel Media's contracts for 2024 (Marketing Groundwork Proposal) and 2025 through 2027 (Three-Year Proposal Addendum). The committee recommended approval of those two contracts to City Council. City Council reviewed the contracts and the recommendation from the Tourism Committee at their September 23rd meeting. City Council approved of both contracts. With the approval of the Three-Year Proposal Addendum, a specific contract for the upcoming year will need to be reviewed and approved by both the Tourism Committee and City Council prior to January 1st. To prepare for this, multiple drafts of a 2025 contract have been under review by staff. During the October 10th meeting, staff will review the 2025 contracts with the Committee. RECOMMENDATION: After reviewing the contracts, the Tourism Committee can move: Approve: Approve one of the 2025 contracts. Deny: Deny any or all of the 2025 contracts. Table: Table the contracts until a future meeting, with direction on specific items.