Tourism Committee

Tourism Committee Meeting Agenda Thursday, February 13, 2025 at 7:30 AM Council Chambers Page 1. CALL TO ORDER 2. ROLL CALL 3. ADOPTION OF AGENDA 4. APPROVAL OF MINUTES a. Minutes from date 2-3 Tourism Committee - 30 Jan 2025 - Minutes 5. ROOM TAX a. 4Q24 Room Tax Collections 4-6 4Q24 Room Tax Collections 6. FUNDING REQUESTS a. Staff Reimbursement for Visit New Richmond 7 Memo: Staff Reimbursement for Visit New Richmond b. City of New Richmond - Small Business Saturday 8 - 10 Memo: City of New Richmond - Small Business Saturday c. Chamber of Commerce Tourism Funding Request - Hometown Holiday 11 - 17 Memo: Chamber of Commerce Tourism Funding Request - Hometown Holiday d. Heritage Center Tourism Funding Request - Hillside Series, Heritage Days and 18 - 26 Christmas Activities Memo: Tourism Funding Request - Hillside Series, Heritage Days and Christmas Activities e. City of New Richmond Tourism Fund Request - Utilities for Athletic Facilities 27 - 33 Memo: City of New Richmond Tourism Fund Request - Utilities for Athletic Facilities f. 2024 Visit New Richmond Website Expenditures 34 Memo: 2024 Visit New Richmond Website Expenditures 7. ACTION OF FUNDING REQUESTS 8. COMMUNICATION AND MISCELLANEOUS 9. ADJOURNMENT  Tourism Committee Meeting Minutes 7:30 AM - Thursday, January 30, 2025 Council Chambers The Tourism Committee of the City of New Richmond was called to order on Thursday, January 30, 2025, at 7:30 AM, in the Council Chambers, with the following members present: PRESENT: Kim Dimick, Brian Meyer, Pete Vrieze, Dawn Jacobson, Timothy Sass ABSENT: OTHERS Brent Hanifl, Amy Gabay, Michelle Scanlan, Rae Ann Ailts, Jim Zajkowski, PRESENT: Avarie Swenson, Rob Kreibich and Lexi Derrick CALL TO ORDER ROLL CALL ADOPTION OF AGENDA Pete Vrieze made a motion to adopt the Agenda with the change to move item 5b to the first discussion item. Brian Meyer seconded the motion. Carried unanimously. APPROVAL OF MINUTES MINUTES FROM DATE Pete Vrieze made a motion to approve minutes from December 17, 2024. Dawn Jacobson seconded the motion. Carried unanimously. CONTINUING BUSINESS 2025 TOURISM REIMBURSEMENT CRITERIA AND APPLICATION DRAFT 2 Lexi Derrick provided the Committee an overview of changes made from Draft 1 of the 2025 Tourism Funding Application to Draft 2. Additional discussion took place over what the City's software and IT restrictions are and how that impacts advancements to the application. Pete Vrieze made a motion to approve draft 2 as the 2025 Tourism Reimbursement Application. Brian Meyer seconded the motion. Carried unanimously. VISIT NEW RICHMOND WEBSITE Tourism Committee Meeting January 30, 2025 River Travel Media presented the Visit New Richmond website. The website is currently in a "soft launch" state to allow Committee Members, the New Richmond Chamber and City Staff time to review and provide additional feedback. Feedback will be due back to Lexi by February 7th. The Committee confirmed having a Visit New Richmond Launch Party on February 27th in the Council Chambers beginning at 5:00pm. Additional information will be posted and sent out. Pete Vrieze made a motion made a motion to earmark $300 for drinks and appetizers and $500 for marketing materials for the Visit New Richmond Launch Party. Dawn Jacobson seconded the motion. Carried unanimously. COMMUNICATION AND MISCELLANEOUS The Tourism Committee will review 4Q applications at their next meeting on February 13th. ADJOURNMENT Dawn Jacobson made a motion to adjourn at 8:26am. Brian Meyer seconded the motion. Carried unanimously. Tourism Committee Meeting January 30, 2025  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 13 Feb 2025 Subject: 4Q24 Room Tax Collections BACKGROUND INFORMATION: Room tax collections from October 1, 2024 through December 31, 2024 totaled $30,318.03 which is a $8,698 or 22.3% decrease from prior year. Coratel has not paid their room tax to the city for forth quarter. City staff have reached out to Coratel requesting this gets paid to the city as soon as possible. Coratel's room tax for fourth quarter has averaged $3,745 over the past three years. The table below illustrates tax collection for forth quarter over the last five years. At the beginning of 2024, the Tourism Committee strongly encouraged applicants to place more emphasis on marketing efforts. Included below is a pie chart showing reimbursed marketing efforts compared to operational expenditures from 2021 through 2023 and a separate chart showing 2024 efforts year to date. Of the $30,214.62 marketing expenditures reimbursed in 2024 so far, 76% is from the Tourism Committee/City of New Richmond and 24% is from the New Richmond Area Chamber efforts. Page 2 of 3 FINANCIAL IMPACT: The Tourism Committee has the following funds available to allocate for forth quarter 2024: Room Tax Collected $30,318.03 70% of Collections $21,222.62 Carry Forward Funds $31,679.49 Total Funds Available $52,902.11 2025 Earmarked Funds RTM 2025 Services $26,010.00 2025 3rd Party Expenditures $8,400.00 Page 3 of 3  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 13 Feb 2025 Subject: Staff Reimbursement for Visit New Richmond BACKGROUND INFORMATION: On February 15, 2024 the Tourism Committee allocated up to $2,000 in funding to help offset City Staff time updating the Travel Wisconsin & Visit New Richmond websites. Staff tracked their time through the City's payroll portal and total expenses were $1,715.85. In addition to the 2024 reimbursement, the City is requesting an additional $2,500 in tourism funding be set aside for staff expenses associated with updating and maintaining the Visit New Richmond website in 2025. FINANCIAL IMPACT: $1,715.85 requested for 2024 staff reimbursement $2,500 in funding be set aside for 2025 expenses RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration.  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 20 Feb 2025 Subject: City of New Richmond - Small Business Saturday BACKGROUND INFORMATION: The City of New Richmond submitted an application for Tourism Funding to assist with marketing expenses from promoting Small Business Saturday. A full application is attached. Please note that 100% of requested reimbursement expenses are from marketing efforts. FINANCIAL IMPACT: $682.50 requested for marketing and promoting Small Business Saturday. RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: Small Business Saturday - Banner Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: Beth Thompson - City of New Richmond Federal ID Number: 39-600005554 Tax Status of Applicant: Corporation Non-Profit Government Other Mailing Address: 156 E. 1st Street, New Richmond, WI 54017 Telephone: 715-246-4268 Email Address(es): bthompson@newrichmondwi.gov Project funding request: $ 682.50 Total project cost: $ 1,365.00 Provide number of attendees with supporting detail if available: N/A Please attach a copy the budget (this includes revenues and expenditures) Application will not be considered without this information. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: No Name and address of person responsible for accounting for the funds, if different than the applicant: N/A Please indicate individual responsible for providing feedback/ responding to questions, if different than applicant: Name: N/A Contact Info: I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the City of New Richmond with this application in order to be considered complete and for the funding request to be considered by the Tourism Committee. Applicant’s Name: Signature (REQUIRED): 2024 Tourism Application Page 2 of 3 Page | 1  DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): Purchased street banner to market and support local businesses, specifically Small Business Saturday. This banner can be used year over year. What marketing and promotion strategies did you utilize to invite attendees? (Must include samples of marketing with dates/locations of postings). Focused on Shop Small / local and used the Visit NR logo. What opportunities did you have to partner with other local events/businesses to cross-promote? We partnered with the Chamber of Commerce in that this is a two sided banner with the Chamber marketing Hometown Holidays. The Chamber will be paying for half the banner. The City of New Richmond strives to support events and opportunities that highlight our community. Did this project require City resources (road closure, law enforcement, permits, etc.)? If so, please list City resources required and let us know how we did! Yes this project did require assistance from Public Works to install the banner and remove the banner. Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: lderrick@newrichmondwi.gov 2024 Tourism Application Page 3 of 3 Page | 2  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 13 Feb 2025 Subject: Chamber of Commerce Tourism Funding Request - Hometown Holiday BACKGROUND INFORMATION: The Chamber of Commerce submitted an application for Tourism Funding to fund Hometown Holiday 2024. Hometown Holiday is an annual winter parade that includes sleigh rides, tree lighting, fireworks and more to celebrate the holiday season. The application and marketing material examples are attached. Please note that 35% of expenses are from marketing efforts. FINANCIAL IMPACT: The Funding Request is for $8,981.06. Included in the funding request is $247.65 for buttons, which is a request the committee has denied in the past. This will be outlined during the meeting. RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: Hometown Holiday Application 2024 Hometown Holiday Activities Map 2024 Hometown Holiday Poster. JPEG CityofNR+NRChamber_Banner_HometownHolidaysShopLocal_HalfSize- EnlargeWhenPrinting_PROOF  CITY OF NEW RICHMOND THE CITY BEAUTIFUL Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/ordeveloped tourism within the City and hotel and business community. CGNWWGFC‘ Name of Applicant & Organization: :UEW RichmowdSWAP/“DEV 00 Q Federal ID Number: bwnaoq-lg Tax Status of Applicant: ElCorporation on-Profit EIGovernment EIOther Mailing Address: 51qu S icmoxme”) Ave NeN‘QiCWMond, wI gum-‘7 Telephone: ”TISGMCD-aqoc Email Address(es): {New} Project funding requestz$ $4q?10® proi ect cost: WHLOQ Provide number of attendees with supporting detail if available: '50 O 0 Please mun ' (mattach a copy the hbudget (this includes Low ‘7'! ndudc-s revenues revenues and expenditures) Ind twendkulnj Application will m be mmldlrvd not considered wh?m? without this information. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: MO Cara/MRof domaHOJ/IS. $90‘n‘10f8mH93 “WU-"'4 Paranoia mHm-PS mg prmowj \fundmg Scurre‘ Name and address of person responsible for accounting for the funds, if different than the applicant: £030 Krcmm CEO CVLIIVVIW Please indicate individual respo sible for providing feedback/responding tn questions, if different than applicant: Name: Contact Info HWY—0 @1'Nmn'c-vacmrxcm 0w: W CO) :44 I declare that l have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the City of New Richmond with this application in order to be considered complete and for the funding request to be considered by the Tourism Committee. Applicant’s Name Signature (REQUIRED) 2024 Tourism Application Page | Page 2 of 7  DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary) AYMUOH [Nix/War Parade %— Fimwovk? Pb/wziowvx Hoaida'j Cams/01140“ What marketing and promotion strategies did you utilize to invite attendees? (Must include samples of marketing with dates/locationsof postings). PV‘M‘H , Sigma?“ Pesky.» align—0:1 dfv‘eo? \jfdeO M01”, €0Qfd\\ WM I DOWOVISV What opportunities did you have to partner with other local events/businessesto cross-promote? had (?ames and “03'- MWHPIZ businesSeg Cuocmqpe aromas For CrowdS‘,w—c Pro/mowed, WO‘rdL03C Maul-h and pCU‘E‘DOOKV Lvlnw The City of New Richmond strives to support events and opportunities that highlight our community. ?i? Did this project require City resources (road closure, law enforcement, permits, etc.)? If so, please list City resources required and let us know how we did! VC’SI barricadlgg MW Wat i meA comm“ mo varm‘? sify?. cmléS (30V 0‘” “Am” Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1StStreet New Richmond, WI 54017 Email: lder?ckQnewrichmondwigov 2024 Tourism Application Page | 2 Page 3 of 7 Page 4 of 7 Page 5 of 7 Page 6 of 7 Page 7 of 7 Shop Local for the Holidays! first saturday after thanksgiving  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 13 Feb 2025 Subject: Heritage Center Tourism Funding Request - Hillside Series, Heritage Days and Christmas Activities BACKGROUND INFORMATION: The Heritage Center has submitted an application for Tourism Funding to off set some of the expenses incurred for their annual Hillside Music Series, Heritage Days and Christmas Activities. This is an expense that falls within approved reimbursable expenses. A full application and marketing examples are attached. Please note that 53% of expenses are from marketing efforts. FINANCIAL IMPACT: $5,182.06 requested for Hillside Series $1,715.15 requested for Heritage Days $369.60 requested for Christmas Activities $7,266.81 Total Request RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future condsideration. ATTACHMENTS: 2024 Heritage Center Funding Requests Hillside Series Poster Heritage Days Banner Heritage Days Poster Hillside Series Banner NR Heritage Christmas Ad Page 2 of 9 W w.— CITY OF NEW RICHMOND Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding business "' "" """II"‘J"‘I community. Name or Applicant 25¢ Urganlzatlon: NK Heritage penter 1/01/ [MI WI I Federal ID Number: 39—1431664 Tax Status of Applicant: EICorporationEINon-Profit EIGovernment DOther nn-:l:.__ _I_I..___.11nn |V|al|lng AOOFESSZ ' 'V" ' “’"W‘UV '-" Telephone; 715—808—4062 Email Address(es): info@heritagecenter.org Project funding request: $ I 400-0 I Total project cost: $ '41UUUT Iluvnau. llUlllth—I VI affnnr‘lnpc uhhullubpu vaLII (Imnnrfina guyrauuunb uuhull n uvunuuu... 8000 Please attach a copy the budget (this includes revenues and expenditures) Application will Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: $5250 was received in Event Sponsorships person responsible accounting u applicant: Bev Pierson Please indicate individual responsible for providing feedback/responding to questions, if different than applicant: Name: Contact Info: I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices, receipts and marketing information A.__I I_AA‘.:_._ .__-.L__l\ L...A.I:.._ \aate anCI IOCBUOI'] II WES pOSIEO) UIBL corresponu Wan U16 Iunumg request HIUSL De LUHIEU III LU Lilt! LILY of New Richmond with this application in order to be considered complete and for the funding request Applicant's Name: ‘ //-/§71n Signature WW7 / W W I 2024 Tourism Application Page | 1 Page 3 of 9  DESCRIPTIONOF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): 1. Heritage Hillside 19th annual free music, kids activities, wednesday evening in - July and August at the Heritage Center 2. Heritage Days 39th annual free activities, including stagecoach, artisan - demonstrations, live music, car show, guided tours. Also included fun run/walk and spaghetti super _ _ U. VI II IOLIIIao nUlIVILICD II CU UPUII I IUUOU CH IU lul IUI IUUII What marketing and promotion strategies did you utilize to invite attendees? (Must include samples of marketing with dates/locationsof postings). Priiri?rAds in Yellow Shopper Facebook vvebsne Chamber What opportunities did you have to partner with other local events/businesses to cross-promote? uh‘n-ID:A|AAL\:9\ UlUdL lUldLlUllSlllp WILII ‘l-OLII F'dldllUl, blldlUU DLIUUL UCllIIIUI Business Sponsorships Key Club KiWanis 4-H The City of New Richmond strives to support events and opportunities that highlight our community. Did #ln:p< v‘nrnllrrnr Llllb plUJCLL Icqunl: LILY ICquILC) \lUclu LIU3uIc, Iavv CIIIUILCIIICIIL, HCIIIIILJ, Gun]: II cu, plcaax. um. plLy resources required and let us know how we did! normifq IIUIIIU] LIIIVV Vlvuvu IUI quu, VUIIIIIEU Invu Iv: vvuuu. u.”- Street Banner permit and hanging of the banners. Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1StStreet New Richmond, WI 54017 Email: ldérricanewrichmondwi.gov 2024 Tourism Application Page | 2 Page 4 of 9  NEW RICHMOND WEDNESDAY JULY10 through HERITAGE CENTER W, EVENINGS AUGUST 28, 2024 NW BANDSTAND 6' ()0 TO 7; 30 RM Status: Call 715—246—3276 Free & Open to the Public . Bring your own Chair or Blanket . Popcorn & Pop for Sale .JULY so u,- “ ,, JULY " "' £7 " " > JULY A» g 24 . JULY 3E Thhee 0n the (Ru/welt ‘TW7WHappy Sch A Jazzy Twist on Contemporary Three Generations of Playing Country Music TW SPONSORED Lakeside Foods BY ClassicRock Sp O N SO R ED BY Ellicott Dredge Enterprises SPONSORED Royal Credit Union BY mwlt Classic Rock from the 605, 705 & 80$ 5 P O N SO R ED BY WESTconsin Credit Union AUGU§T 7 AUGUST $4 _ , a “ PHILAMI) “» THEMARKS, “1L. ‘1 rammed 'ect (I) Wigwam“ Great Classic Rock by Great Classic Guys TMWM ”WWW Blue Grass ROCk--nR011 Revue F01kROCk8‘ Blues SP O N SO RE D BY Jamyn Peterson SPONSORED JohnsonMotors & JohnsonFord BY SPONSORED The New Richmond Area Centre BY WW SPONSORED BY West?elds Hospital and Clinic & The New Richmond Masonic Lodge Building Services New Richmond Heritage Center - 1100 Heritage Drive, New Richmond, WI 54017 - 715—246—3276 - www.nrheritagecenter.org THIS SERIES IS MADE POSSIBLE BY THE GENEROUS SUPPORT OF: City of New Richmond, New Richmond Heritage Center, and the Sponsors listed. Page 5 of 9 Page 6 of 9 BARRELS & BLUE GRASS AT 45 PARALLEL TH Third Saturday in September • 11 – 4 Last Saturday in September • 12 – 6 www.NRHeritageCenter.org www.45thParallelDistillery.com  Thursday, Sept. 19 Author Kay Oakes Oring Book Signing We Come from Good Stock story of the family of Levi Oakes, early settler Pie and Ice Cream Social to follow Friday, Sept. 20 Spaghetti Dinner! 4:30 - 7:00pm at the Heritage Center Pavilion Suggested Donation: Adults/$10 • Kids 12 and under/$5 Saturday, Sept. 21 7:30am • Farmers Market Opens 8:00am • 5Mi & 5k Run/Walk 8:00am • Flea Market Opens 10:00am Ribbon Cutting of Oakes Ruins on Heritage Trail 11:00am - 4:00pm • 38th Annual Heritage Family Festival All Buildings Open • Food Tent • Music • Civil War Squad • Crafters Stage Coach Rides • Raptor Show • Wedding Dress Display • Face Painting Kid’s Games & Activities • Petting Zoo • Artisan Presentation Antique Quilt Display • Car Show • Ice Cream & Penny Candy • Much More! KELZER ELECTRIC 715-246-3276 www.nrheritagecenter.org Page 7 of 9 Page 8 of 9 Free Hillside Music Series Wednesdays in July & August @ Heritage Center 6-7:30 p.m. Page 9 of 9  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 13 Feb 2025 Subject: City of New Richmond Tourism Fund Request - Utilities for Athletic Facilities BACKGROUND INFORMATION: The City of New Richmond submitted applications for Tourism Funding to assist with utility expenses for the 2024 athletic seasons. These are expenses that fall within the qualified expenses and have been approved in previous years. Applications are attached for review. FINANCIAL IMPACT: $15,000.00 requested for the Sports Center $390.21 requested for Citizens Field $2,033.62 requested for Hatfield Park $17,423.80 Total Request RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: Citizens Field Hatfield Sports Center Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: Federal ID Number: Tax Status of Applicant Corporation Non-Profit Government Other Mailing Address: Telephone: Email Address(es): Project funding request: $ Total project cost: $ Provide number of attendees with supporting detail if available: Please attach a copy the budget (this includes revenues and expenditures) Application will not be considered without this information. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: Name and address of person responsible for accounting for the funds, if different than the applicant: Please indicate individual responsible for providing feedback/ responding to questions, if different than applicant: Name: Contact Info: I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the City of New Richmond with this application in order to be considered complete and for the funding request to be considered by the Tourism Committee. Applicant’s Name: Signature (REQUIRED): 2024 Tourism Application Page 2 of 7 Page | 1  DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): What marketing and promotion strategies did you utilize to invite attendees? (Must include samples of marketing with dates/locations of postings). What opportunities did you have to partner with other local events/businesses to cross-promote? The City of New Richmond strives to support events and opportunities that highlight our community. Did this project require City resources (road closure, law enforcement, permits, etc.)? If so, please list City resources required and let us know how we did! Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: lderrick@newrichmondwi.gov 2024 Tourism Applicatio Page 3 of 7 Page | 2 Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: Federal ID Number: Tax Status of Applicant Corporation Non-Profit Government Other Mailing Address: Telephone: Email Address(es): Project funding request: $ Total project cost: $ Provide number of attendees with supporting detail if available: Please attach a copy the budget (this includes revenues and expenditures) Application will not be considered without this information. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: Name and address of person responsible for accounting for the funds, if different than the applicant: Please indicate individual responsible for providing feedback/ responding to questions, if different than applicant: Name: Contact Info: I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the City of New Richmond with this application in order to be considered complete and for the funding request to be considered by the Tourism Committee. Applicant’s Name: Signature (REQUIRED): 2024 Tourism Application Page 4 of 7 Page | 1  DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): What marketing and promotion strategies did you utilize to invite attendees? (Must include samples of marketing with dates/locations of postings). What opportunities did you have to partner with other local events/businesses to cross-promote? The City of New Richmond strives to support events and opportunities that highlight our community. Did this project require City resources (road closure, law enforcement, permits, etc.)? If so, please list City resources required and let us know how we did! Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: lderrick@newrichmondwi.gov 2024 Tourism Applicatio Page 5 of 7 Page | 2 Tourism Promotion and Development Funding Request Application Please provide the following information to assist the Tourism Committee in understanding how the event/project promoted and/or developed tourism within the City and hotel and business community. Name of Applicant & Organization: Federal ID Number: Tax Status of Applicant Corporation Non-Profit Government Other Mailing Address: Telephone: Email Address(es): Project funding request: $ Total project cost: $ Provide number of attendees with supporting detail if available: Please attach a copy the budget (this includes revenues and expenditures) Application will not be considered without this information. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: Name and address of person responsible for accounting for the funds, if different than the applicant: Please indicate individual responsible for providing feedback/ responding to questions, if different than applicant: Name: Contact Info: I declare that I have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. I understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the City of New Richmond with this application in order to be considered complete and for the funding request to be considered by the Tourism Committee. Applicant’s Name: Signature (REQUIRED): 2024 Tourism Application Page 6 of 7 Page | 1  DESCRIPTION OF THE FUNDING REQUEST Describe in detail the event/project (attach additional sheets if necessary): What marketing and promotion strategies did you utilize to invite attendees? (Must include samples of marketing with dates/locations of postings). What opportunities did you have to partner with other local events/businesses to cross-promote? The City of New Richmond strives to support events and opportunities that highlight our community. Did this project require City resources (road closure, law enforcement, permits, etc.)? If so, please list City resources required and let us know how we did! Submit application to: Mail: City of New Richmond Attn: Tourism Committee 156 E 1st Street New Richmond, WI 54017 Email: lderrick@newrichmondwi.gov 2024 Tourism Applicatio Page 7 of 7 Page | 2  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 13 Feb 2025 Subject: 2024 Visit New Richmond Website Expenditures BACKGROUND INFORMATION: While establishing visitnewrichmondwi.org incidental costs were incurred. Some were one time charges, while others will be an annual expense bought to the Tourism Committee. The costs included the one time purchase of domain name(s), annual email hosting, website and newsletter distribution platforms. While costs moving forward will be minimal, staff wanted to bring them forward as their own item for transparency. FINANCIAL IMPACT: $233.89 requested for creation of website and newsletter. RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration.