Forward New Richmond Committee
Regular MeetingNew Richmond, WI · February 19, 2025
Agenda
Forward New
Richmond Committee
Meeting Agenda
Wednesday, February 19, 2025
at 12:00 PM
Council Chambers
Page
1. CALL TO ORDER
2. ROLL CALL
3. ADOPTION OF AGENDA
4. CONSENT AGENDA
a. Minutes from January FNR Meeting 2-3
Minutes: Forward New Richmond Committee - January 15, 2025
b. Community Development Updates - FNR February 2025 4-6
FNR Community Development Updates - February 2025 - Pdf
c. Affordable Housing Sub-Committee Update 7
Memo: Affordable Housing Sub-Committee Update
d. General City Updates 8 - 11
Memo: General City Updates - February 2025
5. EXISTING BUSINESS & TECHNICAL PARK DISCUSSION
a. Existing Business & Technical Park Discussion 12 - 14
Memo: Existing Business & Technical Park Discussion
6. INDUSTRIAL PARK SURVEY INSIGHTS & DISCUSSION
a. Memo: Industrial Park Survey Insights & Discussion 15
7. COMMUNICATION AND MISCELLANEOUS
8. ADJOURNMENT
Forward New
Richmond
Committee
Meeting Minutes
Wednesday, January 15,
2025 at 12:00 PM
Council Chambers
The Forward New Richmond Committee was called to order on Wednesday, January 15, 2025, at
12:00 PM, in the Council Chambers, with the following members present:
PRESENT: Carrie Borgstrom, Kent Elkin, Aaron Sundeen, Liz Pizzi, and Mike Montello
ABSENT: Ryan Shervey, Joe Green, Bryan Knutdson, and Pete Kling
OTHERS Jim Zajkowski, Ron Volkert, Melissa Meschke, Noah Wiedenfeld, Rae Ann
PRESENT: Ailts, and Beth Thompson
CALL TO ORDER
ROLL CALL
ADOPTION OF AGENDA
Mike Montello made a motion to approve the agenda as presented. Liz Pizzi seconded the motion.
Carried unanimously.
CONSENT AGENDA
Mike Montello made a motion to approve the consent agenda as presented. Aaron Sundeen
seconded the motion. Carried unanimously.
AFFORDABLE HOUSING FUND
Beth Thompson reviewed the results of the affordable housing survey, which was distributed to
builders and developers who have worked in New Richmond over the past five years. The survey was
sent to approximately 30 recipients, with 11 responses received. Most multifamily developers did not
participate, as the survey primarily focused on single-family affordable homes. The price range
identified for an affordable home is $250,000 to $300,000, a figure also corroborated by Melissa
Meschke based on the current St. Croix County Housing Study.
Aaron Sundeen highlighted the challenges of building traditional stick-built homes at affordable prices
in today’s market. However, he noted that modular homes could reduce overall costs by about 30%.
Beth and Rae Ann recently met with a local developer who shared several ideas for constructing
affordable homes. The meeting's discussion and outcomes were reviewed, setting the stage for the
next steps.
Forward New Richmond Committee Meeting January 15, 2025
The plan is to establish a subcommittee that will delve into the program's details. This group will
include two Forward New Richmond (FNR) members, one City Council representative, one local
lender, two developers, and City staff.
DISCUSSION ON PRIORITY #2 - INDUSTRIAL PARK
To prepare for future discussions about the potential development of a new industrial park, Beth
reviewed several sections of the Comprehensive Plan, along with the Future Land Use and current
Zoning maps. Additionally, the idea of distributing a survey to FNR members, City Council, and
businesses in the Business & Technical Park was proposed. Several draft survey questions were
made available for members to review.
Mike Montello suggested broadening the survey's reach to include Economic Development
professionals.
The survey is scheduled to be distributed over the next couple of weeks. If enough responses are
collected, the results will be presented at our February meeting.
COMMUNICATION AND MISCELLANEOUS
ADJOURNMENT
Mike Montello made a motion to adjourn the meeting. Liz Pizzi seconded the motion. Carried
unanimously.
Forward New Richmond Committee Meeting January 15, 2025
MEMO
Prepared for: Forward New Richmond
Staff Contact: Beth Thompson
Meeting: Forward New Richmond Committee - 19 Feb 2025
Subject: Community Development Updates - FNR February 2025
BACKGROUND INFORMATION:
Building / Zoning Updates – January 1, 2025 - January 31, 2025:
Number of Building Permits - 14
Number of New Dwelling Units - 2
Number of Inspections - 80
Residential Construction Value - $602,534.00
Commercial Construction Value - $15,000.00
Building Permit Fees - $6,289.00
Occupancy Updates:
For the month of January, the building inspector has given occupancy for eleven single-family homes,
and two twin homes.
Housing (New Dwelling Unit) Information:
Housing has been a key topic of discussion in recent years. To provide insight, staff has compiled a
ten-year comparison of various housing types. The graph below illustrates the distribution of single-
family homes, twin homes, duplexes, and multi-family units.
Ribbon Cutting:
Staff attended the ribbon cutting on January 16th for Enhanced Eye Care located at 302 S. Knowles
Avenue, formerly known as Eye Care Center of St. Croix. Which first opened in November 1984 by
Doctors and brothers, Dennis and Dale Soderberg. As they celebrate 40 years of the Eye Care
Center, they started a new era Dr. Lauren Jordan, who has been working at the Eye Care Center for
9 years, has taken over as owner and optometrist.
Economic Development:
The City of New Richmond nominated a total of four local businesses for a variety of awards with
Momentum West and St. Croix EDC, ranging from Top Talent Initiative of the Year Award, the St.
Croix EDC Emerging Business of the Year and the Large Business of the Year.
Exciting News!! Westfields Hospital and Northwood Technical College have been selected as the
recipient of the Momentum West 2024 Top Talent Initiative of the Year award for the development of
the Medical Laboratory Education Center! They will be recognized at Momentum West annual
meeting on February 18th, from 11:30am-1:30pm. The luncheon also includes the recipients of the
Top Development of the Year, Top Redevelopment of the Year, Entrepreneur of the Year, and Young
Professional of the Year awards.
We are thrilled to also share St. Croix Economic Development Corporation announced that Perceptive
Avionics has been named the 2024 Emerging Business of the Year! They will be officially recognized
at the St. Croix EDC Annual Banquet on Thursday, February 27th at Ready Randy's.
Congratulations and well deserved to Westfields Hospital, Northwood Technical College and
Perceptive Avionics! We are proud to have you all call New Richmond home and appreciate your
exceptional contributions to our community.
Page 2 of 3
New Richmond Chamber of Commerce 2025 Annual Meeting & Awards Gala:
Chamber’s largest fundraiser which helps support all the major community events everyone loves:
Park Art Fair, Fun Fest, and Hometown Holidays. Was held on January 29th, 2025 at Ready Randy’s
where the following wonderful community businesses and people were recognized and awarded for
their amazing success, talents, love and support here in New Richmond! Congratulations to all!
Small Business of the Year—Azul Tequila
Business of the Year—45th Parallel Event Center
Business of the Year—-Tjader and Highstrom
Non Profit of the Year—NR Masonic Lodge
Ambassador of the Year—-Victoria Reimer
Chamber Member of the Year—-Scott Soderberg
Lifetime Achievement Award—-Fred Horne
Page 3 of 3
MEMO
Prepared for: Forward New Richmond
Staff Contact: Beth Thompson
Meeting: Forward New Richmond Committee - 19 Feb 2025
Subject: Affordable Housing Fund Sub-Committee Update
BACKGROUND INFORMATION:
City staff has been working over the past few weeks to finalize members for the Affordable Housing
Sub-Committee. The following individuals have been confirmed:
Travis Helland - St. Croix Homes
Rick Tosten - Mason Joiner Homes
Jenny Larson - Mortage Lender with Bank Five Nine
Ben Schmidt - Creative Homes/Twin Cities Land Development
Aaron Sundeen - Forward New Richmond
Ryan Shervey - Forward New Richmond
Pete Vrieze - City Council and Community Development Authority
Rae Ann Ailts - Finance Director/Asst. City Administrator
Beth Thompson - Community Development Director
We have narrowed down the meeting days and times to Thursdays from 8:00 - 9:00 am. Meetings
will start end of February, early March.
MEMO
Prepared for: Forward New Richmond
Staff Contact: Beth Thompson
Meeting: Forward New Richmond Committee - 19 Feb 2025
Subject: General City Updates - February
BACKGROUND INFORMATION:
The Forward New Richmond Committee has requested a section under consent agenda for "General
City Updates" for each meeting. New updates are below:
Library and Archway Residences
Framing crews made good progress this past week on the second floor of the mixed-use building, as
well as the third floor and roof of the townhome building. Structural steel framing for the window
openings and canopy structures will begin to be installed in the coming days. The apartments will be
known as Archway Residences, and price information and floor plans are now available online at
https://archway.threesixty.bz/. Some marketing signage will be installed soon along the fencing facing
S Green Avenue and S Arch Avenue. Please visit the following link for updates:
https://newrichmondlibrary.org/building/
Projects
New Richmond Storage - West Richmond Way
All seven of the New Richmond Storage buildings, located on West Richmond Way and Madison
Avenue, have been constructed, but the building inspector has not completed the final inspections,
thus no occupancy to date.
St. Croix Automotive - South Knowles
St. Croix Automotive's new 8,250 square foot facility is under construction. The site is located west of
Highway 65, and north of Culver's. The site is accessible via Hamilton Avenue, which was recently
extended to Paperjack Drive.
Page 2 of 4
New Richmond Garage Condos - Hwy 65
Two buildings have been constructed at the New Richmond Garage Condos site. The first building
has occupancy, and the second building has not had final inspections to date. The total project
consists of 6 buildings, with a total of (60) 25' x 45' condo units. Individual units are available for sale.
To learn more please visit https://www.gatewaystoragewi.com/.
Page 3 of 4
New Applications for consideration at the March Plan Commission meeting:
Rezone (from PUD to Z2), Preliminary & Final Plat for the remaining land in the Rich River
Trails subdivision. (Creative Homes/Twin Cities Land Development)
Site Plan / Stormwater Review for a new Edward Jones Building (south of Caribou Cabin)
4 CSM applications
2 ETJ CSM applications
Page 4 of 4
MEMO
Prepared for: Forward New Richmond
Staff Contact: Beth Thompson
Meeting: Forward New Richmond Committee - 19 Feb 2025
Subject: Existing Business & Technical Park Discussion
BACKGROUND INFORMATION:
Staff will provide Forward New Richmond members with updates on current and potential future
developments in the Business & Technical Park, as well as the land west of Madison Avenue.
The Future Land Use Map for the area we will be talking about is below:
Please see the attachment for land that is still for sale.
A few years ago, Forward New Richmond and the City Council established a vision for this area. We
would like to revisit this vision to support City staff in effectively marketing the land.
ATTACHMENTS:
Busines & Technical Park - Available Lots 2025
Page 2 of 3
PHEASANT RUN HERITAGE DR
DRY RUN RD
ARLENE CT
DR
D
O
O
K W
EE
S KNOWLES AVE
CR
DOMAN DR
CA MPUS DR
KATHRYN CT
WISCONSIN DR
ALICE CT
Page 3 of 3
PAPERJACK DR
4
MADISON AVE
WILLIAMSBURG PL
CERNOHOUS AVE
TAMARACK PL
4
R OO
S EVELT DR
24.9
O N AVE
CROFT ST
HAMILT
10.9 1 1.3
7.4 GRANT WAY
DORSET LN
SEQUOIA LN
W RICHMOND WAY E RICHMOND WAY
SAINT CROIX AVE
SUGAR PINE LN
ASP
EN CT
19.6
HWY 65
PONDEROSA LN
WHITE PINE WAY Lots for Sale (Acres)
TID 6
Zoning Districts
Z1: Agriculture / Preservation
CYPRESS TRL Z2: Sub-Urban
Z3: Multi-Use / Corridor
Z7: Specific Use / Industrial
BUSINESS & TECHNICAL PARK
²
Grid: WI CRS St. Croix (Feet)
Projection: Transverse Mercator
0 0.05 0.1 0.2 Datum: NAD 83
Imagery: 2022
Miles CITY OF NEW RICHMOND, WISCONSIN Date: 13 February 2025
MEMO
Prepared for: Forward New Richmond
Staff Contact: Beth Thompson
Meeting: Forward New Richmond Committee - 19 Feb 2025
Subject: Industrial Park Survey Insights & Discussion
BACKGROUND INFORMATION:
Staff will present a PowerPoint and lead a discussion on the results of the Industrial Park Survey. To
recap, three surveys were distributed regarding a possible new Industrial Park within the City: one to
City Council, Plan Commission, and Forward New Richmond members; another to current members
of the Business & Technical Park; and a third to Economic Development Professionals.
If time permits, FNR members will continue discussing a potential new Industrial Park and explore the
next steps.
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