Tourism Committee

Tourism Committee Meeting Agenda Thursday, May 15, 2025 at 7:30 AM Council Chambers Page 1. CALL TO ORDER 2. ROLL CALL 3. ADOPTION OF AGENDA 4. APPROVAL OF MINUTES a. Minutes from date 2-4 Tourism Committee - 13 Feb 2025 - Minutes 5. ROOM TAX a. 1Q25 Room Tax Collections 5-7 Memo: 1Q25 Room Tax Collections 6. BUSINESS a. Election of Chairperson and Vice-Chairperson 8 Memo: Election of Chairperson and Vice-Chairperson b. Visit New Richmond First Quarter Report 2025 9 - 18 Memo: Visit New Richmond First Quarter Report 2025 c. Guidelines for Ticketed Events 19 Memo: Guidelines for Ticketed Events 7. FUNDING REQUESTS a. Chamber of Commerce Tourism Funding Request - Cabin Fever 20 - 26 Memo: Chamber of Commerce Tourism Funding Request - Cabin Fever b. MBL Promotions Tourism Funding Request - Midwest Spring Super Pull 27 - 30 Memo: MBL Promotions Tourism Funding Request - Midwest Spring Super Pull c. Visit New Richmond - Stickers & Window Clings 31 Memo: Visit New Richmond - Stickers & Window Clings 8. ACTION OF FUNDING REQUESTS 9. COMMUNICATION AND MISCELLANEOUS 10. ADJOURNMENT  Tourism Committee Meeting Minutes 7:30 AM - Thursday, February 13, 2025 Council Chambers The Tourism Committee of the City of New Richmond was called to order on Thursday, February 13, 2025, at 7:30 AM, in the Council Chambers, with the following members present: PRESENT: Brian Meyer, Pete Vrieze, Timothy Sass ABSENT: Kim Dimick, Dawn Jacobson OTHERS Michelle Scanlan, Lexi Derrick, Rob Kreibich PRESENT: CALL TO ORDER ROLL CALL ADOPTION OF AGENDA Pete Vrieze made a motion to adopt the Agenda. Brian Meyer seconded the motion. Carried unanimously. APPROVAL OF MINUTES Pete Vrieze made a motion to approve the Minutes from 30 Jan 2025. Brian Meyer seconded the motion. Carried unanimously. ROOM TAX 4Q24 ROOM TAX COLLECTIONS Lexi Derrick explained how much room tax was collected in the fourth quarter, with a note that Coratel had not paid at the time of the meeting. She also presented a breakdown on reimbursed room tax dollars, as a percentage of marketing expenses compared to operating expenses. The Tourism Committee had the following funds available to allocate for fourth quarter 2024: Room Tax Collected $30,318.03 70% of Collections $21,222.62 Carry Forward Funds $31,679.49 Total Funds Available $52,902.11 FUNDING REQUESTS Tourism Committee Meeting February 13, 2025 STAFF REIMBURSEMENT FOR VISIT NEW RICHMOND Lexi Derrick explained that the Tourism Committee allocated up to $2,000 in funding to help offset City Staff time updating the Travel Wisconsin & Visit New Richmond websites. Staff tracked their time through the City's payroll portal and total expenses were $1,715.85. In addition to the 2024 reimbursement, the City is requesting an additional $2,500 in tourism funding be set aside for staff expenses associated with updating and maintaining the Visit New Richmond website in 2025. CITY OF NEW RICHMOND - SMALL BUSINESS SATURDAY Lexi Derrick presented an application from the City of New Richmond Community Development team for Tourism Funding to assist with marketing expenses from promoting Small Business Saturday. 100% of requested reimbursement expenses are from marketing efforts. CHAMBER OF COMMERCE TOURISM FUNDING REQUEST - HOMETOWN HOLIDAY Lexi Derrick shared an application from the Chamber of Commerce for Tourism Funding for Hometown Holiday 2024. Expenses included sleigh rides, tree lighting, fireworks and marketing. Marketing materials were shared, there was discussion regarding buttons as an expense, as they were sold to the public. HERITAGE CENTER TOURISM FUNDING REQUEST - HILLSIDE SERIES, HERITAGE DAYS AND CHRISTMAS ACTIVITIES Lexi Derrick provided an overview of an application for Tourism Funding from the Heritage Center to off set some of the expenses incurred for their annual Hillside Music Series, Heritage Days and Christmas Activities. All of their expenses fell within approved reimbursable expenses besides one finance charge, 53% of expenses were from marketing efforts. There was discussion regarding more consistent use of the Visit NR logo in 2025. CITY OF NEW RICHMOND TOURISM FUND REQUEST - UTILITIES FOR ATHLETIC FACILITIES Lexi Derrick explained that the City of New Richmond submitted applications for Tourism Funding to assist with utility expenses for the 2024 athletic seasons. These are expenses that fall within the qualified expenses and have been approved in previous years. There was discussion about the City's overall expenses percentage for marketing as this application did not have marketing expenses. 2024 VISIT NEW RICHMOND WEBSITE EXPENDITURES Lexi Derrick shared that while establishing visitnewrichmondwi.org incidental costs were incurred. Some were one time charges, while others will be an annual expense bought to the Tourism Committee. While costs are minimal, staff wanted to bring them forward as it's own item for transparency. ACTION OF FUNDING REQUESTS Tourism Committee Meeting February 13, 2025 Pete Vrieze made a motion to approve the funding for $36,045.92 as presented:  $1,715.85 requested for 2024 City of New Richmond staff reimbursement.  $2,500 in funding be set aside for 2025 City of New Richmond staff reimbursement.  $682.50 requested for marketing and promoting Small Business Saturday.  $8,733.41 requested for Hometown Holiday.  $5,182.06 requested for Hillside Series, $1,704.81 requested for Heritage Days, $369.60 requested for Heritage Christmas Activities Ads, for a total of $7,256.47.  $15,000.00 requested for the Sports Center, $390.21 requested for Citizens Field, and $2,033.62 requested for Hatfield Park, for a total request of $17,423.80.  $233.89 requested for incidental costs related to creation of VisitNR website and newsletter. Tim Sass seconded the motion. Discussion included applications moving forward that do not show marketing expenses, like the sports field utilities and how those should be reviewed. Motion Carried. COMMUNICATION AND MISCELLANEOUS REMINDER: Join the Tourism Committee on 2/27 at 5pm for the Visit New Richmond Launch Party at the Civic Center!! ADJOURNMENT Pete Vrieze made a motion to adjourn at 8:18am. Brian Meyer seconded the motion. Carried unanimously. Tourism Committee Meeting February 13, 2025  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 15 May 2025 Subject: 1Q25 Room Tax Collections BACKGROUND INFORMATION: Room tax collections from January 1, 2025 through March 31, 2025 totaled $28,436.49 which is a $2,011 or 7.6% increase from prior year. The table below illustrates tax collection for first quarter over the last five years. At the start of 2024, the Tourism Committee emphasized the importance of prioritizing marketing efforts in funding applications. To illustrate progress toward this goal, the charts below compare reimbursed marketing expenditures versus operational expenses from 2021 through 2023, along with a breakdown of 2024 activity. In 2024, a total of $39,631.36 in marketing expenses was reimbursed. Of that amount, 62% is attributed to Tourism Committee/City of New Richmond initiatives, while 26% reflects marketing efforts led by the New Richmond Area Chamber. FINANCIAL IMPACT: The Tourism Committee has the following funds available to allocate for first quarter 2025: Room Tax Collected $28,436.49 Page 2 of 3 70% of Collections $19,905.54 Carry Forward Funds $47,258.78 Total Funds Available $67,164.32 2025 Earmarked Funds RTM 2025 Services $26,010.00 2025 3rd Party Expenditures $8,400.00 Page 3 of 3  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 15 May 2025 Subject: Election of Chairperson and Vice-Chairperson BACKGROUND INFORMATION: The City Council approved board and commission appointments for the new legislative session at their May 12th meeting. The Utilities Commission, and other boards and commissions, should elect a chairperson and vice-chairperson for the new legislative session at their next meeting. The chairperson reviews the agenda in advance of the meeting with the designated staff lead, and facilitates the meetings. In the absence of the chairperson, the vice-chairperson fills in and leads the meeting. The chairperson should be determined first, followed by the vice-chairperson. Commission members can nominate someone or nominate themselves. If there are multiple members interested in the same position, voting can be done via paper ballot. If there is only one member interested in a position, the Commission can vote to close nominations and cast a unanimous ballot.  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 15 May 2025 Subject: Visit New Richmond First Quarter Report 2025 BACKGROUND INFORMATION: Each quarter, River Travel Media will compile a detailed report assessing the performance of Visit New Richmond’s marketing efforts. During the upcoming Tourism Committee meeting, staff will present the report and facilitate a discussion on the findings. This review is intended to provide transparency, measure progress, and identify opportunities for continued improvement. ATTACHMENTS: New Richmond Campaign Analytics Q1 2025  Visit New Richmond Campaign Analytics March - April, 2025 Google Analytics 🌐 visitnewrichmondwi.org Traffic Overview, March - April, 2025 Link to Spreadsheet Between March and April 2025, the website saw steady engagement, with 9,608 active users generating 11,740 sessions and 15,090 total page views. User activity was strong, resulting in an event count of 51,211, indicating high interaction with content and features across the site. Active Users = 9,608 Event Count = 51,211 Sessions = 11,740 Views = 15,090 Top Viewed Pages The line marked “/” is the homepage 1 www.rivertravelmedia.com Page 2 of 10  Traffic Acquisition by Session Note: “cross-network” refers to a channel grouping that aggregates traffic from Google Ads campaigns running across multiple platforms, such as Search, Display, YouTube, and Discover. Where Website Viewers are Coming From 2 www.rivertravelmedia.com Page 3 of 10  User Activity Over Time Social Media Analytics March - April, 2025 as compared to the previous period. Facebook Instagram 3 www.rivertravelmedia.com Page 4 of 10  Facebook Audience Newsletters/Press Releases The tourism PR email campaign performed well compared to industry standards. Out of 3,174 emails sent, 2,677 were opened, resulting in a strong open rate of 39.0%, which is above the tourism industry average of 20–25%. The campaign also generated 255 total clicks, indicating solid engagement. While the click-through rate (CTR) of 8.0% is also higher than the industry average of 2–5%. Feb 11, 2025 - City of New Richmond, WI, Announces Visit New Richmond Website Launch Party! 4 www.rivertravelmedia.com Page 5 of 10  Digital Ads This Performance Max tourism campaign delivered strong results in key areas, especially in cost efficiency. With 6,993 clicks from 523,540 impressions, the campaign achieved a click-through rate (CTR) of 1.34%, which is in line with or slightly above the industry average for tourism campaigns on display networks (0.9–1.2%). Most notably, the average cost-per-click (CPC) was just $0.08, which is significantly lower than the tourism industry average CPC of $0.30–$0.60. This indicates a highly efficient use of ad spend and effective audience targeting. 5 www.rivertravelmedia.com Page 6 of 10  Billboards The regional digital billboard campaign delivered 123,000 impressions and 27,700 ad blips across key drive markets, achieving an efficient cost-per-thousand impressions (CPM) of $6.04. Compared to industry averages for digital out-of-home advertising (typically $8– $15 CPM in the tourism sector), this campaign was highly cost-effective. The strong impression count and low CPM indicate the campaign effectively boosted regional visibility and awareness for the destination while staying well below typical industry costs. 5 www.rivertravelmedia.com Page 7 of 10  Newsletters The tourism newsletter achieved strong engagement with 1,307 emails sent, a 31.94% open rate, and an impressive 54.85% click rate (2,036 total clicks). Compared to tourism industry benchmarks—typically around 20–25% open rate and 2–5% click rate—this campaign significantly outperformed expectations. The high click rate in particular indicates highly relevant and compelling content that strongly resonated with the audience. March 19, 2025 - 🌞✨ Discover the Best of New Richmond, WI – Right Here in the Heart of the St. Croix Valley! 🌲🍹 5 www.rivertravelmedia.com Page 8 of 10  Sweepstakes TThe "Win a Trip to New Richmond, Wisconsin!" tourism sweepstakes generated strong engagement, attracting 630 users and 326 entries, resulting in a 51.75% conversion rate. This performance is well above tourism industry averages, where sweepstakes typically see conversion rates between 20–30%. The high participation rate suggests the offer was compelling and well-targeted, successfully capturing interest and driving action from potential travelers. 5 www.rivertravelmedia.com Page 9 of 10  Travel Wisconsin Coop Inclusion in Travel Wisconsin’s Wisconsin Vacation Deals email, “reaching 63 thousand opt-in subscribers.” Coming Soon Audio Ad Streaming (top streaming music, podcasts, and radio networks.) 5 www.rivertravelmedia.com Page 10 of 10  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 15 May 2025 Subject: Guidelines for Ticketed Events BACKGROUND INFORMATION: Staff have observed an increase in the number of ticketed events submitting applications for reimbursement. To ensure a consistent and transparent approach, staff will lead a discussion on potential guidelines for evaluating these events. The goal is to better support the Committee’s review process and strengthen the criteria for future funding considerations.  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 15 May 2025 Subject: Chamber of Commerce Tourism Funding Request - Cabin Fever BACKGROUND INFORMATION: The Chamber of Commerce submitted an application for Tourism Funding to fund Cabin Fever 2025. Cabin Fever is an annual pub crawl that includes indoor mini-golf putting at each location. The application and marketing material examples are attached. Please note that 100% of reimbursement requested expenses are from marketing efforts. FINANCIAL IMPACT: The Funding Request is for $1,594.06. RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: Cabin Fever Application 2025 Cabin Fever Map and Rules 2025 Cabin Fever Poster 3/31/25, 9:14 AM Microsoft Forms View results Respondent 6 Anonymous 07:17 Time to complete Applicant Information 1. Name of Applicant & Organization: * New Richmond Chamber 2. Mailing Address * 245A S Knowles Ave 3. Phone Number * 715-246-2900 4. Email Address(es) * Info@newrichmondchamber.com 5. Federal ID Number (must include): * 39-1130473 6. Tax Status of Applicant * Corporation Non-Profit Government 501c6 Page 2 of 7 https://forms.office.com/pages/designpagev2.aspx?analysis=true&origin=EmailNotification&subpage=design&id=YZQA-Ij-5k6GLCYoDUmCsJBe83Eh… 1/3 3/31/25, 9:14 AM Microsoft Forms 7. Name and contact information of individual responsible for providing feedback/ responding to questions, if different than applicant: Avarie Waller 8. Provide approximate number of attendees along with how that number was estimated. * 200 attendees - made up of 40 teams (4 players and 1 sober caddy) 9. Describe in detail the event/project, including date(s): * Cabin Fever Classic is a pub crawl that includes many bars from New Richmond, Star Prairie and Boardman. Each location has a mini putt course and teams are spread out across the map. It was held on February 15th, 2025. 10. What opportunities did you have to partner with other local events/businesses to cross-promote? * Each bar had a poster and they promoted the event on their Facebook page. Some locations had food specials which we promoted on the rule card that the attendees received. 11. What marketing and promotion strategies did you utilize to invite attendees outside of St. Croix County? * Facebook posts and through word of mouth at the bars. Digital Vow created a video for us that we will use more next year to help draw attendees from outside of St. Croix County. 12. The City of New Richmond strives to support events and opportunities that highlight our community. Did this project require City resources (road closure, law enforcement, permits, etc.)? If so, please list City resources required and let us know how we did! * N/A 13. Did you incorporate the Visit New Richmond Logo on all marketing pieces? * Yes No 14. Did you list your event for free on the Visit New Richmond website? * Yes No 15. Did you list your event for free on the Travel Wisconsin website? * Yes No Page 3 of 7 https://forms.office.com/pages/designpagev2.aspx?analysis=true&origin=EmailNotification&subpage=design&id=YZQA-Ij-5k6GLCYoDUmCsJBe83Eh… 2/3 3/31/25, 9:14 AM Microsoft Forms BUDGET AND REIMBURSEMENT INFORMATION (all questions are required) The City of New Richmond Tourism Committee prioritizes grant funding to events that can show significant strives were made to market their event outside the City of New Richmond. The Committee has set the goal that all applications reflect a budget with a minimum of 25% of expenditures going to marketing efforts. You will need to email a copy of your full event budget (this includes revenues and expenditures) after submitting this form. Applications will not be considered without this information, you will receive an email requesting this upon completion of this form. 16. Total cost of the project/event * 5,844.06 17. Funding Request Amount * 1,594.06 18. What dollar amount from your Funding Request Amount is for marketing expenses? * 1,594.06 19. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: * Yes No 20. If yes to the above question, please outline additional funds (grants, donations, event fee, etc.) Team fee and hole location fee. 21. Name and contact information of person responsible for accounting for the funds, if different than the applicant: Rob Kreibich 22. In submitting this application you declare that you have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. Additionally, you understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the City of New Richmond with this application in order to be considered complete and for the funding request to be considered by the Tourism Committee. * Yes No Page 4 of 7 https://forms.office.com/pages/designpagev2.aspx?analysis=true&origin=EmailNotification&subpage=design&id=YZQA-Ij-5k6GLCYoDUmCsJBe83Eh… 3/3  P U B C R AW L 1 2 1492 131st St New Richmond 715-246-4446 1797 Co Rd G 9 2025 New Richmond 10 715-243-8177 11 3 1767 Co Rd T New Richmond 12 Star Prairie 715-246-9910 4 1847 Co Rd T New Richmond 715-954-4002 157 S Knowles Ave T 5 New Richmond C 715-243-5556 6 231 S Knowles Ave New Richmond 13 715-246-3321 C 7 240 S Knowles Ave New Richmond 715-246-4867 65 8 220 S Knowles Ave New Richmond 715-246-3345 9 312 Main St 14 Star Prairie 715-248-7015 64 10 206 Main St Star Prairie 4 715-248-7018 New Richmond 11 101 Main St 5 APPLE RIVER INN Star Prairie 64 K 715-248-4855 12 1267 Co Rd H 6 Star Prairie 3 8 715-248-7014 13 1098 Co Rd C New Richmond 7 715-246-5335 A T 14 1260 Wall St New Richmond 65 715-246-4980 15 15 1280 Madison Ave New Richmond 888-430-2337 G G 16 1402 Co Rd A 2 New Richmond 1 715-246-5125 16 QUESTIONS: Page 5 of 7 Rob Kreibich (715) 563-3923  THANK YOU PLATINUM PARTNERS RULES OF PLAY DRINK & FOOD SPECIALS SHOTGUN START @ 11:30AM Ready Randy’s Check-In window 10am-11:30am $10 Chicken Bacon Ranch Wrap with Chips IMPORTANT: Teams are required to have a sober $10 Shredded Hot Beef Sandwich with Chips caddy unless you are riding in a bus that is driving for $4.25 Bloody Mary multiple teams. $4.25 Apple Cider Mimosa Each player putts out. Lowest individual score is recorded for the entire team. If a hole in one is played, you have two options: Roosters Roadhouse 1. The rest of the team putts out Half Priced Appetizers 2. Pick up the ball and move on to the next location If an establishment is backed up with teams, you can put down par and move on to the next hole. Wild Badger $5 Walking Tacos When putting, the ball MUST remain on the course (unless the hole is built with a ramp or jump). Scorecards must be turned in at 5:00pm at The Friendly Bar Ready Randy’s. Please be prompt! Dinner will be $2 Tacos available at R&D from 5-6:30pm Do not carry-in or carry-out any drinks from one bar to another. We have had complaints about this. If you break something at an establishment, you are responsible for replacement. THANK YOU EVENT SPONSOR Page 6 of 7  Join Us for the 12th Annual February 15, 2025 11am-5pm $140 per Team COSTUMES MATTER PUTTING SCORES DON’T. Food, fun, and networking at a dozen of the area’s finest establishments! REGISTER ONLINE newrichmondchamber.com/events Page 7 of 7  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick Meeting: Tourism Committee - 15 May 2025 Subject: MBL Promotions Tourism Funding Request - Midwest Spring Super Pull BACKGROUND INFORMATION: MBL Promotions submitted an application for their 2025 Midwest Spring Super Pull. The Midwest Spring Super Pull was held at Cedar Lake Speedway from April 3rd through the 5th. The pull included nearly 600 indoor garden tractors and mini rod pulls. Their application is attached. FINANCIAL IMPACT: The Funding Request is for $5,000 RECOMMENDATION: After reviewing this application, the Tourism Committee can move: Approve: Approve all or a portion of the requested funds for qualified expenses. Deny: Deny all or a portion of the requested funds for qualified expenses. Table: Table the application until a future meeting with a request for future consideration. ATTACHMENTS: Midwest Spring Super Pull Application 5/7/25, 10:02 AM CITY OF NEW RICHMOND 2025 Tourism Promotion and Development Funding Request Application View results Respondent 7 Anonymous 189:55 Time to complete Applicant Information 1. Name of Applicant & Organization: * Josh Finke on Behalf of MBL promotions 2. Mailing Address * 26696 390th St LeSueur MN 56058 3. Phone Number * 715-615-2785 4. Email Address(es) * jfinke31@gmail.com 5. Federal ID Number (must include): * 92-083669 6. Tax Status of Applicant * Corporation Non-Profit Government LLC 7. Name and contact information of individual responsible for providing feedback/ responding to questions, if different than applicant: Josh Finke Page 2 of 4 https://forms.cloud.microsoft/Pages/DesignPageV2.aspx?prevorigin=Marketing&origin=NeoPortalPage&subpage=design&id=YZQA-Ij-5k6GLCYoDUm… 1/3 5/7/25, 10:02 AM CITY OF NEW RICHMOND 2025 Tourism Promotion and Development Funding Request Application 8. Provide approximate number of attendees along with how that number was estimated. * We estimated between 500-1000 people over the weekend and ended up with approximately 1,000 attendees 9. Describe in detail the event/project, including date(s): * The official event days occurred on April 4th and 5th, there was some unofficial testing that occurred on April 3rd. This is an indoor garden tractor and mini rod pull at the Cedar Lake Speedway. Over the weekend nearly 600 pulls occurred resulting in hours of entertainment at the facility. During this time concessions were open at the facility and following the event many folks move into New Richmond for food, drinks, fuel and hotels. 10. What opportunities did you have to partner with other local events/businesses to cross-promote? * New Richmond hotels were promoted on the event social media pages which are shared throughout the pulling community. As well as with Cedar Lake Speedway From the information we were able to gather from 2 of the hotels in town there were over 70 hotel rooms rented for this event. 11. What marketing and promotion strategies did you utilize to invite attendees outside of St. Croix County? * Our main driver is social media, our event has its own social media page but then is shared through may other groups. The event was also on a live stream through a popular tractor pulling promoter from the southern part of Wisconsin. It should be noted that there were attendees from Wisconsin, Illinois, Minnesota, Kansas and Canada 12. The City of New Richmond strives to support events and opportunities that highlight our community. Did this project require City resources (road closure, law enforcement, permits, etc.)? If so, please list City resources required and let us know how we did! * No services were needed from the City. 13. Did you incorporate the Visit New Richmond Logo on all marketing pieces? * Yes No 14. Did you list your event for free on the Visit New Richmond website? * Yes No 15. Did you list your event for free on the Travel Wisconsin website? * Yes No BUDGET AND REIMBURSEMENT INFORMATION (all questions are required) The City of New Richmond Tourism Committee prioritizes grant funding to events that can show significant strives were made to market their event outside the City of New Richmond. The Committee has set the goal that all applications reflect a budget with a minimum of 25% of expenditures going to marketing efforts. You will need to email a copy of your full event budget (this includes revenues and expenditures) after submitting this form. Applications will not be considered without this information, you will receive an email requesting this upon completion of this form. Page 3 of 4 https://forms.cloud.microsoft/Pages/DesignPageV2.aspx?prevorigin=Marketing&origin=NeoPortalPage&subpage=design&id=YZQA-Ij-5k6GLCYoDUm… 2/3 5/7/25, 10:02 AM CITY OF NEW RICHMOND 2025 Tourism Promotion and Development Funding Request Application 16. Total cost of the project/event * $10,000 for the cost of the venue and equipment, reciepts will be sent for marketing material such as posters that were placed all over the state of WI and MN 17. Funding Request Amount * $5,000 18. What dollar amount from your Funding Request Amount is for marketing expenses? * $1000 19. Will applicant receive any additional funds (grants, donations, event fee, etc.) for this event/project? If yes, please outline the sources of funds: * Yes No 20. If yes to the above question, please outline additional funds (grants, donations, event fee, etc.) There were several small donations from businesses mostly associated with pullers that are involved with the event. 21. Name and contact information of person responsible for accounting for the funds, if different than the applicant: Matt Larson 952-212-9361 22. In submitting this application you declare that you have read the above application and that it is a true, correct and complete statement of the intended use of the requested funds. Additionally, you understand all invoices, receipts and marketing information (date and location it was posted) that correspond with the funding request must be turned in to the City of New Richmond with this application in order to be considered complete and for the funding request to be considered by the Tourism Committee. * Yes No Page 4 of 4 https://forms.cloud.microsoft/Pages/DesignPageV2.aspx?prevorigin=Marketing&origin=NeoPortalPage&subpage=design&id=YZQA-Ij-5k6GLCYoDUm… 3/3  MEMO Prepared for: Tourism Committee Staff Contact: Lexi Derrick, Michelle Scanlan Meeting: Tourism Committee - 15 May 2025 Subject: Visit New Richmond - Stickers & Window Clings BACKGROUND INFORMATION: The Visit New Richmond website has been live since February 24, 2025, and has seen strong engagement and positive feedback from the community. City staff continue to connect with residents and local businesses to promote the site and educate users on how it can serve as a valuable resource. To support ongoing outreach efforts, City staff are requesting that the Tourism Committee allocate $500 for the purchase of branded stickers and window clings. These materials will be distributed to businesses, community members and visitors to help increase visibility and awareness of the Visit New Richmond platform.