Norman Convention and Visitors Bureau Meeting
Regular MeetingNorman, OK · January 17, 2018
Minutes
Board of Directors Meeting
Wednesday, January 17, 2018
Legend’s Restaurant
1313 W. Lindsey St.
Minutes
Board Attendance: (P) Randy Laffoon, SportsRadio 1400
(P) Kyle Allison, City Council (A) Alesha Leemaster, Norman Public Schools
(A) Rex Amsler, Embassy Suites (P) Leesha Maag, Norman Arts Council
(A) Adrian Buendia, Restaurant Industry (A) Scott Martin, Chamber of Commerce
(P) Charles Diclemente, Marriot at NC (P) William Murray, Montford Inn
(A) Carol Dillingham, Cleveland Cty. (P) Michael Palermo, Restaurant Industry
(P) Helen Green, OU, College of Fine Art (P) Paige Williams Shepherd, Chickasaw
(P) Jerry M. Hatter, Balfour of Norman Nation
(A) Mandy Haws, Attractions (P) Andy Sherrer, Republic Bank
(P) Brenda Hall, City of Norman (A) Jason Smith, NEDC
(A) Kevin Henry, OU Athletics
Call to Order
Schemm called the meeting to order at 11:41 a.m.
Minutes
Minutes from November were considered. Hatter moves to approve, Laffoon seconds, the motion passes
unanimously.
Finance Report
Schemm goes over the financials from November and December. Highlights include November includes higher
cash in bank due to deferred 31,000 web site. Consumer advertising and Marketing higher in comparison to this
time last year and is explained by the timing of certain budgeted expenses. Convention Services is down from
this time last year and reflects the fact that we are trying to be conservative this year.
Laffoon moves to approve November financials as presented, Diclemente seconds. Motion passes with no
objections.
Schemm presents the financials for December. He explains the miscellaneous carryover of $4623.00 is due to a
voided check. Personal expenses down from November, still slightly higher than last year and is due to timing of
leave hold over etc. and will normalize throughout the year. Murray moves to approve December financials as
presented, Palermo seconds the motion. Motion passes with no objections.
Northpark Update
Sean Rieger presents on the Northpark project by thanking the board for endorsement. He states that this
project is a issue of timing, the arena needs updating and it is time to start development of the northern section
of Northpark. Experience spending is now seen as the way forward for cities looking to develop their tax base.
The current site of the Lloyd Noble center is a tax-free location- proposed new development would not be.
The projection of revenue for the city is great with the potential to attract more business from OKC. Allison
states that the development would fill the niche for groups that are sized and priced out of ne OKC convention
center. Hatter says that other activities beside basketball games including concerts could be held at the venue.
Rieger adds that the 8-10 thousand seats proposed for the facility has been shown to be the sweet spot for
basketball games and concerts. Other communities don’t have OU, would provide a guaranteed 40 nights of
OU games. Palermo asks if there are plans in place to allow flexibility in the flooring to allow for equine events.
Rieger doesn’t know specifics but it is envisioned as a multi-use facility. Financing for the entertainment district
is half a billion dollars total. Tif has been proposed for part of the financing.
TMD/Sports Commission
Schemm states that we are currently in a holding pattern, waiting for Tulsa. He says that he does not want it in
place until we receive confirmation that land agreements for the Norman Forward projects are in place.
5 Year Strategic Planning
Schemm states that we need r a city wide longer-range plane. DMO Proz will facilitate. The session will be
March 14th from 8:30-4:30- there will be a break for lunch. This will not just be for VisitNorman- but city wide.
The day before will see focus groups with stake holders.
Air B-N-B
Schemm reports that Air B-n-B has responded to request stating that a lot of communities have reached out to
them and they will be in touch.
5 Year Strategic Planning Session
Schemm states that he plans on doing this in January. The session will consist of a short meeting and then ½
day planning session. He is still looking for a facilitator and will send out a doodle poll as it get closer.
Sales
Brown reports that it was a fall with 10 leads sent out with 3 of them being booked. Significant activities
included BNSF Sponsorship and the Canadian Valley Poultry Show. Year to date 7,846 room nights through 8
leads booked.
Leisure
Burgess-Cady reports five groups, many from OU were serviced during November. She also reports that
December was a slow month with only one group and one hotel being serviced. However, there were 23
visitors to the office.
Communications
Brickman reported that 6 months numbers are up in the tracking. Major November and December activities
included a media blitz in conjunction with Frontier Country and a presentation at the Women’s Leadership
Luncheon. Next month the focus will be the semi-annual report.
Adjourned at 12:57 PM
Agenda
BOARD OF DIRECTORS MEETING AGENDA
Wednesday, January 17, 2018
Legend’s 11:30 a.m.
Agenda Items:
I. Minutes (November) – Andy Sherrer
II. Finance report (November and December) – Andy Sherrer
III. University North Park update – Sean Rieger
IV. TMD/Sports Commission update – Dan Schemm
V. 5 year strategic planning session – Dan Schemm
Reports:
VI. Staff Reports
a. Sales –Taylor Mauldin Wagner & Trent Brown
b. Leisure – Lacy Jo Burgess-Cady
c. Communications/PR – Stefanie Brickman
Next Meeting Date:
February 21, 2018
Upcoming Events:
OU Women’s Basketball vs. Oklahoma State January 20, 2018
Winter Wind & Jazz in June Concert: Garrett Jacobson and Jeremy Thomas Jan. 21, 2018
OU Men’s Basketball vs. Kansas Jayhawks January 23, 2018
Winter Wind Concert: The Honey Dewdrops January 28, 2018
Breakup, Smokey Motel and Acetate @ Opolis January 28, 2018
2nd Friday Art Walk February 9, 2018
Norman Chocolate Festival February 10, 2018
Norman Mardi Gras Parade February 10, 2018
Please see our Website for a full list!
MISSION: The Norman Convention and Visitors Bureau exists to promote the city, to attract overnight meeting,
convention, sport and tourism business to the community, and to enhance and contribute to the overall identity and
economic well-being of the city.
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